In short
Tutankhamun “Tut-mania” after the 1922 tomb discovery, why it exploded in popular culture, and how later political eras revived it (especially Nasser/Sadat and Cold War diplomacy). It also covers the “curse of Tutankhamun” as media-fueled anxiety, plus how Tutankhamen artifacts were displayed and toured internationally.
Guests
Dr. Campbell Price, an Egyptology scholar and museum/archaeology specialist who previously joined the show for the tomb-discovery discussion.
Key claims
Tut-mania was amplified by mass media (photography, illustrated newspapers, radio), Art Deco aesthetics, and the emotional resonance of a “lost generation” after WWI. The gold mask and Tut’s androgynous Amarna-era features (possibly reused from Nefertiti) made him broadly appealing. The curse narrative grew from sensational journalism and anxieties about “probing” a tomb; Carter dismissed it as “tommy rot.” British control of news via The Times angered Egyptians, feeding nationalist “Faronism” (pharaonic pride).
Notable examples
Tut-themed consumer goods (including “Egyptian-themed contraceptives”), the 1972 British Museum exhibition (50 objects; ~8 million visitors in the US), later US tours (1976–79), and a 2013 viral spinning statue at Manchester Museum (Neb Eew).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Discovery of Tutankhamun's Tomb
0:19 to 1:11
Exploration of the significance of Howard Carter's discovery of Tutankhamun's tomb.
“For adults with Crohn's disease or ulcerative colitis symptoms, every choice matters.”
The Discovery of Tutankhamun's Tomb
3:50 to 4:43
Exploration of the significance of Howard Carter's discovery of Tutankhamun's tomb.
“It's the best preserved pharaonic tomb in existence.”
The Rise of Egyptomania
4:43 to 5:48
Discussion on how the discovery sparked global fascination with ancient Egypt.
“Well, going into the excavation, Carter and the team didn't know that Tutankhamun was a boy.”
Tutankhamun in Popular Culture
5:48 to 6:40
Analyzing the various ways Tutankhamun influenced culture and advertising.
“Yeah, in a way, it's the first big global news story that's not about war.”
The Allure of Tutankhamun's Treasures
6:40 to 9:20
Exploring the treasures of Tutankhamun and why they captivated the world.
“Yeah, there's a great rage for Tutankhamen.”
Political Context of Tutankhamun's Popularity
9:20 to 12:26
Understanding how Egyptian politics influenced the reception of Tutankhamun's discovery.
“you've got, you know, Woolley digging the royal tombs of Ur.”
National Identity and Tutankhamun
12:26 to 14:00
Dialogue about the intersection of Egyptian national identity and the discovery of Tutankhamun.
“on Egypt's population as well, because there is a religion, it's Islam.”
Political Context of Tutankhamun's Discovery
14:00 to 24:50
Explore the political tensions surrounding the discovery of Tutankhamun's tomb and the assertion of Egyptian identity.
“So if you're an Egyptian journalist or if you're an Egyptian consumer of news, that's quite an insult.”
Political Context of Tutankhamun's Discovery
24:57 to 25:46
Explore the political tensions surrounding the discovery of Tutankhamun's tomb and the assertion of Egyptian identity.
“Whether you're living abroad, paying someone overseas or just trying to manage your money across borders, you want a fair exchange rate, an easy transfer and no surprises along the way.”
Political Context of Tutankhamun's Discovery
25:49 to 26:14
Explore the political tensions surrounding the discovery of Tutankhamun's tomb and the assertion of Egyptian identity.
“It's not widely talked about, and some men may feel reluctant to bring it up, but it's more common than you'd think.”
Show all 20 chapters
The Second Wave of Tutankhamun's Legacy
27:16 to 28:00
Discuss how Nasser's rise and the Suez Crisis shifted focus away from Tutankhamun.
“So just before the break, we were sort of giving you a little tease about the second wave of Tup Mania, but we ought to talk about events in Egypt, which we've, you know, done a whole series on here at Empire.”
Egypt's Independence and Tutankhamun's Tour
28:00 to 29:35
Learn about Egypt's political changes and how they influenced Tutankhamun's exhibitions.
“of course, is Egypt's complete independence in the 1950s.”
Personal Reflections on Tutankhamun's Exhibition
29:35 to 31:22
Explore personal stories tied to the excitement of Tutankhamun's exhibitions in the 1970s.
“most recently with the 1973 war, attacking over the Suez Canal, and then Camp David, those are all episodes which you can listen to on our backlist.”
The Impact of Tutankhamun's 1972 Exhibition
31:22 to 33:08
Discover the profound effects of the 1972 Tutankhamun exhibition on visitors and Egyptology.
“But I know several noted Egyptologists who, like you, wear children in the queue, and that inspired them to become Egyptologists.”
Diplomatic Significance of Tutankhamun's Tours
33:08 to 36:29
Understand how Tutankhamun's tours were utilized as diplomatic tools during the Cold War.
“And it's interesting because Sadat himself has kicked out previously all his Soviet advisors.”
Visiting Modern Egyptian Museums
36:29 to 40:03
Experience the changes in Egyptian museums and their presentation of ancient artifacts.
“And I think this is the, I mean, I suppose the 1920s was merch-tastic.”
Curious Stories from Ancient Egypt
40:03 to 42:03
Hear intriguing tales about ancient Egyptian artifacts and their significance today.
“I mean, genuinely, genuinely to see something like that in that space and being all alone.”
The Mystery of the Spinning Statue
42:03 to 43:32
Discover the story behind a mysterious rotating statue and its viral fame.
“or to associate that period and the artefacts from it with magic, with the supernatural.”
Public Fascination with Tutankhamun
43:32 to 44:42
Explore why artifacts like Tutankhamun's tomb captivate public imagination.
“before we, when we were setting up, I did say, oh, that'd be the, that'd be the trains or the traffic.”
Closing Remarks and Goodbye
45:18 to 45:49
Final thoughts from the hosts and a farewell to the audience.
“It's only because you can't remember the email.”
Transcript
Automatic transcript. May contain errors.0:00William:If you want access to bonus episodes, reading lists for every series of Empire, a chat community, discounts for all the books mentioned in the week's podcast, add free listening, and a weekly newsletter, sign up to Empire Club at www.empirepoduk .com. For adults with Crohn's disease or ulcerative colitis symptoms, every choice matters. Tremphaya offers self-injection or intravenous infusion from the start. Tremphaya is administered as injections under the skin or infusions through a vein every four weeks, followed by injections under the skin every four or eight weeks. If your doctor decides that you can self-inject Tremphaya, proper training is required.
0:44Tremphaya is a prescription medicine used to treat adults with moderately to severely active Crohn's disease and adults with moderately to severely active ulcerative colitis. Serious allergic reactions, increased risk of infections or lower ability to fight them, and liver problems may occur. Before treatment, get checked for infections and tuberculosis. Tell your doctor if you have an infection, flu-like symptoms, or need a vaccine. Explore what's possible. Ask your doctor about Trimphia today. Call 1-800-526-7736 to learn more or visit TrimphiaRadio.com.
1:18William:Let's talk about a condition many people haven't heard of. And it turns out it's more common than you'd think. Peyronie's disease, or PD for short. PD can happen when scar tissue builds up under the skin of the penis. This can cause a curve or the bump during an erection, and for some men, lead to pain during intimacy and may impact mental health. It may also lead to anger and frustration, depression, lower self-esteem, and even withdrawal from sexual activity and physical intimacy. Because of this, some men could feel embarrassed or reluctant to talk about PD. The actual cause of PD isn't always known.
1:54William:In some cases, it may be linked to a minor injury or repeated injuries during sex or other physical activity. The good news is, PD is treatable. If you notice a curve with a bump, a trusted urology specialist can help diagnose it and walk you through your options, including non-surgical treatment. To learn more about Peyronie's disease, visit TalkAboutPD.com. Let's talk about Peyronie's disease, or PD. It's not widely talked about, and some men may feel reluctant to bring it up, but it's more common than you'd think. PD can happen when scar tissue builds up under the skin of the penis, causing a curve or the bump during an erection that, for some men, may lead to pain during intimacy and impact mental health.
2:36William:A trusted urology specialist can help diagnose PD and walk you through your options, including non-surgical treatment. Visit TalkAboutPD.com.
2:56Anita:Wow, hello and welcome to Empire with me, Anita Arnand.
3:00William:And me, William de Rumpel. Now, in the last episode, we saw the end of Aknarton's dynasty with the death of the boy king, Tutankhamen, who had no heirs. Today, we bring you a special episode to wrap up the series we are discussing when everyone went crazy for Tut. in the aftermath of the incredible 1922 discovery. We are joined once again by the brilliant and wonderful, my compatriot, Dr. Campbell Price. Hi, hi, hi. Nice to be back.
3:32Anita:We're so delighted to have you back. We did a bonus episode for anybody who wants to go and listen where we talked in depth about the discovery of Tutankhamun's tomb. For those of you who want to listen to it, join our club, empirepoduk.com, empirepoduk.com. But, you know, we talked about this man, Howard Carter, unlikely because he wasn't from one of the top notches of British education establishment, an Egyptologist who discovers the intact tomb of Tutankhamun. It's the best preserved pharaonic tomb in existence. And Howard Carter, after this 1922 discovery, Campbell, the world goes nuts for King Tut.
4:16They do, Anita, they absolutely do. And it's worth saying 1922 also represented the centenary of the decipherment of hieroglyphs by Frenchman Jean-Francois Champollion. So it was a double whammy of Egyptomania. And it's difficult to, I think, yeah, overemphasise just what Tutankhamen meant, how much he caught the zeitgeist of the moment in the 1920s.
4:42Anita:And I suppose that's not a coincidence when so many people are thinking about, you know, the senseless loss of young lives, Tutankhamun, the boy king, and, you know, the world has just come out of World War I where so many young men died. Well, going into the excavation, Carter and the team didn't know that Tutankhamun was a boy. That was information that came out from the discovery and ageing of his body. But when it became known that he died about the age of 18, of course, yeah, that resonated with that lost generation of young men in Europe. And the aesthetics of the tomb, the idea of discovery, the idea of finding something that was hidden and was secret.
5:23But then you've got to remember, yeah, Roaring Twenties, Art Deco, all that angularity and geometric design that the tomb was filled with really spoke to the moment.
5:34William:And there's also the timing in terms of mass media. After the First World War, you're getting things like photography, illustrated newspapers, radio, all that is beaming this stuff out, isn't it? And it has a kind of global presence in a way that it just wouldn't have done in the early years of the century. Yeah, in a way, it's the first big global news story that's not about war. In the aftermath of the First World War, you're right, there's improvement in communications, there's a greater use of colour. So not just in newspapers, but a lot of the Tutankhamen material was visualised in the illustrated London news.
6:16That's where you could see a lot of the photographs, often colourised photographs, of the finds. So it spread not only because it was a great story, but because there was a means to communicate, to literally to telegraph this news around the world.
6:31Anita:And advertisers who are never backwards about coming forwards, they jump all over it very, very quickly, don't they? Because you have pretty much Egyptian motifs on everything. Yeah, there's a great rage for Tutankhamen. I mean, everything from soap to clothing to contraceptives are Egypt-themed. So yes, yes, it's a big moment. Tell me about the Egyptian-themed contraceptives. I'm so glad you asked because there was a question I wanted to know the answer to. Yes, do tell us about the contraceptives. What are we talking about?
7:04William:Hieroglyphs covered? I mean, what's the… I don't think there were hieroglyphs on them.
7:07Anita:Was it sort of obelisk? I mean, oh no, genuinely, Cal, what do you want to know? I think it's the first time price is blushing. Yes. Well, I mean, the Ramesses name is kind of ironic because he had 100 children. So I don't know how effective a contraception device with the name Ramesses would have been. But I think it's both high culture, you know, really expensive, nice stuff, and pretty low culture stuff takes inspiration from pharaonic Egypt generally, but Tutankhamen in particular. So, I mean, Carter gets bombarded with silly requests, you know, things like, you know, can you send us the designs of the shoes because we want to make footwear.
7:44Anita:You've got grocers wanting to sell packets of mummified food, as you say, from everything, you know, soap, gloves, everything else is sort of just getting stamped with hieroglyphs and these faces that have been exposed. Why? Now you tell me, why do you think, Campbell, that this tutmania suddenly takes hold? What was it about this tomb and its contents? There's an element of the timing, sure, you know, that it's pretty kind of slow news days, perhaps after the First World War. There is the gleam of gold, which always assures interest, fashion, celebrity, glamour, royalty, at a time when European monarchies were maybe not entirely all of them feeling confident about their positions.
8:36But then there's the act of discovery, something which, you know, it's the kind of the challenge of discovery, of planning and then searching and then eventually finding this absolutely untold splendour, just waiting in the sands of Egypt. There'd always been interest, you know, interest in Egyptology was way back before Napoleon showed up, but then it just reaches this kind of fever pitch. And along with the telecommunications and the visuals, yeah, it just goes wild for several years and then drops off to nothing.
9:16William:Why is it that it has so much more of an effect in popular culture than, I mean, around the same time, you've got, you know, Woolley digging the royal tombs of Ur. and that's got some pretty good gold and lapis too but it doesn't have the same effect on popular culture that Tut does. No, exactly and I think it's not just about the bullion, you know, it's not that there's just more gold in the tomb of Tutankhamen. It's about the way it's fashioned, the way it's shaped, especially in the way the face of Tutankhamen literally speaks to us and it's something we talked about in that previous episode about the discovery.
9:52Howard Carter's sponsor, Lord Carnarvon, whose name is inextricably linked with Tutankhamen, the curse of Tutankhamen, the greatest curse on Carnarvon was that he never saw the golden mask.
10:03William:It's an extraordinary fact that, because we always associate him, you have the picture of Howard Carter beside the mask, and it's always assumed that he saw it, but he didn't. He didn't. And the aesthetics of that, well, the craftsmanship of the mask, Of course, the king is represented in a number of other objects in a very almost kind of androgynous way, because this is typical, as we said, of the Amarna revolution, the time Tutankhamen lived in. His father is a religious revolutionary, Akhenaten, and he favours the worship of one god. And in doing so, he kind of splices male and female. And so regardless of what the people looked like, we'll never really know for sure.
10:46they are depicted with very long skulls and very androgynous faces.
10:53William:That's what Anita calls E.T. Sheik.
10:54Anita:E.T. Sheik is exactly what I call it, yes. So rounded bellies and narrow shoulders. And Tutankhamen's mask, which may have actually been reused from a mask made for Nefertiti, some people believe, some Egyptologists believe, has pierced ears. They were covered when Tutankhamen was found by Carter, But the fact that they have pierced ears in what survives and what's presented adds to this androgynous kind of appeal. Tutankhamen is something for everyone. He speaks to every generation, taste, background.
11:25William:So this also coincides not just with the sudden efflorescence of mass media, but there's also the very important political moment, isn't there? because in 1922, Egypt gets its independence. The Brits, who've been sitting there since the time of Lord Cromer dominating Egypt, have become very unpopular and they withdraw. Absolutely. This is so important to recognise. After the invasion of Egypt in 1882, Cromer's been there for quite a while. Egypt gets partial independence, you could say. The Brits are quite keen to control access to the Suez Canal because of its linkage with South Asia. in the broader world.
12:09But yes, it's a moment of Egyptian national identity asserting political independence. And so Tutankhamen arrives on the world scene at a very interesting and very sensitive time for Egyptian politics.
12:23Anita:I mean, that must have a moulding effect on Egypt's population as well, because there is a religion, it's Islam. And yet you've got now people becoming completely obsessed with something that entirely predates Islam or any Abrahamic religion. Yeah, I think there was always interest. I mean, people often forget that a lot of scholarship before Europeans showed up was written in Arabic. Good point. Egyptian and other Arab-speaking, Arab-writing scholars were describing ancient Egypt. But you're right, in 1922, there's the rise of what's called Faronism. So this is the deliberate, explicit pushing back against colonialism, British colonialism, and trying to connect to the pharaonic past.
13:12So it influences architecture, it influences discourse at the time in the 1920s into the 1930s. Ultimately, it kind of goes out of fashion after then, but it's quite hot around the time of Tutankhamen's discovery.
13:28William:How does it manifest? You don't have the speaker in the Egyptian parliament dressing up in an ancient Egyptian garment? No, no, no, no, you don't. But so you have the prime minister, Saad Zagloul, who is, you know, proud of pharaonic history and of Egypt's independence. And I think there's something about Egypt being a self-contained, united country at the time, a kingdom. Remember, there is a king of Egypt still in the 1920s. Farouk at this point? Not yet Farouk, he's the 1930s but King Fouad I, his father I mean Egypt is always the kind of in-between place as Egyptian friends might say they're partly foot-to-foots in different camps but there is a real need to assert ownership of the Tutankhamen find because remember Howard Carter, his sponsor Lord Carnarvon does a deal with the Times of London So the news exclusively of the find, when it's discovered, is channeled through a British newspaper.
14:34So if you're an Egyptian journalist or if you're an Egyptian consumer of news, that's quite an insult.
14:39Anita:Do the Egyptian newspapers, do we know that they respond in kind? Are there sort of ceremonies to say, you know what, it's ours, not theirs? We did know about this. This is our birthright, not a European one, not Howard Carter's. Yeah, there's anger, of course. There's anger because there's anti-British sentiment anyway in Egypt at the time. And, I mean, everything can be nuanced, of course. I mean, Carter had lived and worked in Egypt for a long time, could speak Arabic, was good friends with lots of Egyptian people. But his stated interest was in the scientific objectivity of the excavation, and he wanted to control access.
15:16I mean, that's Carter's claim. So he had his specialists who were mainly but not exclusively Europeans or Americans. And so in doing the deal with the Times, he claims, he wanted to just simplify the news communication. But that, of course, put a lot of, understandably, a lot of Egyptian noses out of joint.
15:40William:Campbell, just tell me a little bit more about the politics of this. Because 1920s is almost the high point of pan-Arabism. You've got a lot of talk about Syria. Palestine is under the British mandate. There's a lot of frustration over the Balfour Declaration and so on. And Al-Aram is publishing articles from Cairo attacking all this. Do you have the Egyptians very much taking on their Arab identity and opposing it from an Arab point of view? Or are they saying we're the descendants of the Egyptians and our moulins still contain many of the same, these religious festivals contain many of the echoes of pharaonic festivals?
16:22William:How does it play out? I think this ebbs and flows, really. Although in the 1920s and 30s, you have Faranism and this desire to connect with pharaonic past, to stand against European colonialism is strong. Right. That kind of pan-Arabism, that takes over into independence. So full independence, of course, with the seizing of the Suez Canal, liberation of the Suez Canal in the 1950s. So there are reasons where that becomes more significant later on. But around the time of Tutankhamen, that's like a touch paper to connect more closely with pharaonic heritage. Not to dismiss and ignore Islamic heritage, but to be proud of a pharaonic history.
17:13Anita:Very interesting. I mean, we sort of talked about this during our Persia series as well, the way sort of young Iranians were hearkening back to...
17:21William:Looking to Persepolis, exactly. Exactly that.
17:25Anita:I mean, putting matters temporal to one side for a moment. Can we talk about matters supernatural as well? Because the curse of Tutankhamen. Oh, we like a good curse on this program.
17:35William:I can see Campbell coming over all sceptical again now. No, no, no.
17:38Anita:I'm not suggesting there was a curse, but what I'm asking is in 1922, were people obsessed with the idea that, you know, this is cursed, we shouldn't talk about it, or, you know, it's killing people? I mean, what was that sort of portrayed as at the time, both in Egypt and in Britain? Well, so, I mean, this is probably the most...
17:59William:We know that tone in Campbell's voice when he says, well. So this is something which is, yeah, probably the most well-known aspect. You know, the fine points of 18th dynasty chronology are not so scintillating as, you know, Lord Carnarvon was bumped off by a pharaoh's curse. And the dog howled. I think there's something underlying throughout the excavation. And it's something, you know, in Carter's description. So behind me I've got a cardboard cutout of one of the so-called guardian statues.
Read the full transcript
18:37Anita:Handsome he is too. So one thing which bubbles along under the more kind of headline-worthy news about the curse is a certain anxiety about the status of the tomb. And so Howard Carter describes these two black-painted, gilded statues of the king as guardian statues. I've got a cardboard cutout, one of them in my office behind me. And these are actually ritual representations of the king that may have been used during the king's lifetime, but which ended up in the tomb antechamber. So among the first things that Carter saw. And he describes them as sentinels because they hold weapons and they seem quite menacing.
19:24It almost kind of implies that Carter feels guilty for probing further into the tomb. So there is this, in a way, a kind of colonial guilt about the entering and the emptying of a pharaoh's tomb. And that finds real expression in a narrative which is cooked up by people who feel kind of left out in the cold by the Times deal. So the Times of London reporting deal means that in order to generate, you know, copy for newspapers, journalists have to write about something. And so this idea of, especially after Carnarvon's death, the supposition that it's a curse really kind of balloons.
20:11Anita:And what's interesting is that, you know, Carter's having none of it. He sees it for what it is and describes it as Tommy Rot. Any mention of the curse is Tommy Rot, he says. But what is also interesting is the human condition, because you have talk of the supernatural and talk of a curse, people are even more interested in seeing it with their own eyes and, you know, getting their hands on merch if they can. I mean, I think there's always, there had always been an association between pharaonic Egypt and magic. So it appears in scripture, Egyptian magicians. And that persists because, you know, we're talking about pharaonic religion appears to an outsider, quite mysterious, quite arcane, quite in some ways quite threatening.
20:54There's lots of things to do with the dead, focused on tombs and graves. So all of this makes a really heady cocktail that speaks to the moment.
21:04William:But it's also significant for the moment that all this stuff stays in Egypt. For the previous two centuries, most of the good stuff is being shipped out. You go to Italy and there's this enormous Egyptian museum in Turin associated with the early Italian royal family. the British Museum is obviously notoriously chock-a-block with Egyptian goodies. Now Tutankhamen, which is the best stuff of all, stays in Egypt. Now that would not have happened presumably 20 or 30 years earlier. No, and there's an interesting play on the rulebook because it said that if a tomb was found intact, certainly a royal tomb, that it should stay property of the state in its entirety.
21:49But if a tomb is robbed in some way not intact or not a coherent group of objects, then it's subject to this system of fines division, this colonial system cooked up by an Englishman and a Frenchman, Flinders Petrie and Gaston Maspero. So when Carter finds Tutankhamen, they find evidence and play up, deliberately play up, the evidence that the tomb had been robbed. So this seems to be done as a way of... They're trying to get it all out.
22:20William:Yeah. Well, getting at least some... Some of it out. What Carter describes as recompense for Lord Carnarvon, because Lord Carnarvon has spent a lot of money on the excavation. And this is also the justification for the Times deal, because Carter himself has spent a lot of cash in doing the business of archaeology. It's not cheap. Now, Carnarvon does get bits out, because when you go to Downton Abbey today, in the basement, there is some stuff. There's quite a lot of Egyptian bits and bobs, but it's not, obviously, the gold mask or any of the really big knockout objects. No, and to be clear, it's just sort of not done for libel.
23:03Highclere Castle doesn't have any actual Tutankhamen stuff, I don't believe any of that. There's some Egyptian stuff. It has Egyptian stuff because Carter was a buyer for Carnarvon before the find of Tutankhamen. That's not Tutankhamen stuff that you see there in the baser. So this is not necessarily directly connected to the tomb, but for sure Carter does pocket a couple of things, which may end up outside of Egypt, but then subsequently are returned. You wouldn't possibly be able to say.
23:31Anita:We can comment on the fact that there were massive rows about this. that Carter was accused of, you know, pocketing an amulet, which then gets given to somebody in 1934. And the allegation is very clear that, you know, while he was taking stuff out and putting things in crates and counting things up, there's stuff that went uncounted and slipped into pockets. Yes, that's a nice way to put it. Anyway, I think we'll leave it at that. We'll leave it at that. But it's important to say that that was, at the time, the expectation of any find. That was just how things were done. But back to the political context, with the Egyptian government keen to assert its own authority, it was no question to Egyptian officials at the time that everything should stay as one find.
24:20You know, the power of the Tutankhamen galleries and the Grand Egyptian Museum now is that they are everything together and you can see everything together from the tomb.
24:28Anita:So Campbell, I mean, look, this is the first wave, we should say, of Tartmania. There is a second wave to come. And just as the first wave comes on the heels of a hot war, the second one has a lot more to do with the Cold War. Join us after the break and we'll talk about this some more.
24:50William:Hi, this is Garolinica from Goalhangers. The rest is football. This episode is brought to you by Wise. It's only when you start moving money between currencies that you really think about the exchange rate, the fee and what might be hidden away in the small print. Whether you're living abroad, paying someone overseas or just trying to manage your money across borders, you want a fair exchange rate, an easy transfer and no surprises along the way. Wise keeps things simple. Wise is a smart way to move the currencies you need around the globe. It works in more than 160 countries and with over 40 currencies.
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26:08William:A trusted urology specialist can help diagnose PD and walk you through your options, including non-surgical treatment. Visit TalkAboutPD.com. Let's talk about a condition many people haven't heard of. And it turns out it's more common than you'd think. Peyronie's disease, or PD for short. PD can happen when scar tissue builds up under the skin of the penis. This can cause a curve or the bump during an erection, and for some men, lead to pain during intimacy and may impact mental health. It may also lead to anger and frustration, depression, lower self-esteem, and even withdrawal from sexual activity and physical intimacy.
26:46William:Because of this, some men could feel embarrassed or reluctant to talk about PD. The actual cause of PD isn't always known. In some cases, it may be linked to a minor injury or repeated injuries during sex or other physical activity. The good news is, PD is treatable. If you notice a curve with a bump, a trusted urology specialist can help diagnose it and walk you through your options, including non-surgical treatment. To learn more about Peyronie's disease, visit TalkAboutPD.com.
27:21Anita:Welcome back. So just before the break, we were sort of giving you a little tease about the second wave of Tup Mania, but we ought to talk about events in Egypt, which we've, you know, done a whole series on here at Empire. And that is, you know, NASA's rise to power, the whole Suez crisis, and this complete assertion of, you know, Egyptian pride, if you like, Campbell. And with that assertion, where you've got sort of a living figure like NASA, I guess the Egyptology kind of fades into the background because here's a living, breathing colossus that people can fixate on. Yes, absolutely. I think most important to mention, of course, is Egypt's complete independence in the 1950s.
28:05And so Nasser is the president of Egypt. And that ushers in a period of great ambition. So the plan is pretty soon realised to raise the Aswan High Dam to generate energy. And so going hand in hand with that, I think there is a notable slump in interest in Tutankhamun. There's a slump in interest in Egyptian archaeology in general, and certainly non-Egyptian archaeologists working in Egypt don't dry up entirely, but aren't so significant. But in order to raise awareness and raise funds for the Aswan High Dam project and the removal, the movement, if you like, of the temples that are threatened with flooding.
28:52So temples of Abu Simbel, most famously, temple of Philae in the south of Egypt near Aswan. Tutankhamen has to go on tour. So although, as we'll discuss, there are major, you know, tours of geopolitical importance in the 1970s, actually in the early 60s, some material of Tutankhamen's goes around several venues in the United States, seen by Jackie Kennedy. This is a big thing. It's already a diplomatic move. So it's ancient objects, ancient material being leveraged for modern fundraising.
29:27William:So sadly, from a British point of view, the big moment of wave two, Tupmania, if you like, is 1972, when President Sadat, who's the guy who takes over after NASA, the guy who we met most recently with the 1973 war, attacking over the Suez Canal, and then Camp David, those are all episodes which you can listen to on our backlist. He sends Tutankhamen to the British Museum in London and I remember as a seven-year-old some of my earliest memories the excitement I was already mad keen on Tutankhamen and I knew already the galleries in Edinburgh backwards and I begged and I begged and I begged to go to London to see this thing and it was my first ever trip to London and I went down and I remember being amazed by everything by the by the double-decker buses and the Harry Krishna people who were outside the British Museum playing on their on their drums and then going in and this darkened museum space with this amazing lighting of this you know completely iconic death mask at the center and I remember you know as a literally a seven-year-old peering up at it because I was physically down below it you know you have certain memories from your childhood which are completely clear this for me is one of those it's my first big moment my first big trip the most exciting thing that ever happened to me and it was everything of that entire trip is absolutely sharp in my memory.
31:01Anita:So, I mean, you know, that tour had a profound effect on a man who's then going to devote his life to history. Where else did the tour go? Do we know what kind of impact it had on the people who saw? Yeah, well, that's a great story, William. Thank you for sharing it. I would love to have been one of those people.
31:20William:You're too young, Campbell. You're too young. You're barely out of short trousers. I'm born a little bit later. But I know several noted Egyptologists who, like you, wear children in the queue, and that inspired them to become Egyptologists. It's worth saying about that show, that really iconic 1972 show, there were 50 objects, including the famous gold mask, selected to mark 50 years since the find. So 1972, of course, was 50 years since 1922. And then that really ushered in the literal blockbuster because that and other venues clocked up. Well, at the BM, almost a million people in the United States, eight million people, where people were queuing around the block.
32:07So it busts the block. So there's the origin of the phrase. And one thing as a curator I'm often struck by in looking at the photos in the press around that time is the dramatic lighting. So the rooms were dark, the galleries were dark, objects were not given much in the way of contextual information, but they were spotlit. And so they really loomed out of the darkness.
32:32Anita:They popped, as we say. They popped. Absolutely popped. Yeah. So in what Britain has taught the Egyptians and Sadat at the helm is that there is a hunger for this. And he's a savvy man, as we've discussed in our Egypt series before. And he realizes that there is a certain currency and kudos that, you know, soft power, if you like, with jumping on the back of this tut mania. And what's really interesting, Campbell, is that there is a tour of the Soviet Union between 1973 and 1975. So straight after the British Museum, enormous success. And it's interesting because Sadat himself has kicked out previously all his Soviet advisors.
33:13Anita:Previously, when he comes to power, he's sick of them littering the place and boots them all out. And yet he realizes, if I want to build a bridge, let's make it a pharaonic bridge. Yeah, and emphasis on the soft power, because although, as I said, Tutankhamen, or items from Tutankhamen's tomb had been on tour in the United States in the 60s, you know, big stuff like the gold mask really do speak to diplomacy. The numbers also, I suspect, really shocked people because there are hundreds of thousands of people queuing up. And it gets, yeah, it gets the cultural products of one country in the newspapers of another.
33:55so it does help with diplomacy. But then the relationship I think with the USSR tools on the international scene generally but that with the United States warms up and that introduces the possibility of a return visit for Tutankhamen with bigger flasher things including the mask in the second half of the 1970s.
34:20William:This as we know from our Camp David episode is in the aftermath of the 1973 war. Sadat is making peace with Israel. Carter is pulling Sadat close to him. Jimmy Carter, not Howard Carter. Jimmy Carter, not Howard Carter, not to be confused. And Tutankhamen goes off in the wake of all this around the States. He goes to Washington, Chicago, New Orleans, Los Angeles, Seattle for three years between 1976 and 1979. Toot is on the move. And we even get a law case, don't we, when there's a policeman who has a stroke while guarding the treasure. And his legal claim on the city is that the injuries resulted from the curse of the pharaohs.
35:07I've not heard that one, but I would fully believe it.
35:11Anita:Very happy to tell you. So it's police lieutenant George E. Labrache who had the stroke and tried that on.
35:18William:History doesn't relate whether he got his injury claim with the curse of the pharaoh.
35:22Anita:But what does happen is that, you know, as a tool of diplomacy during the Cold War, suddenly, you know, the pharaohs are front and centre. Yeah. And I think that's probably also more generally in museums, the idea of the, you know, temporary touring exhibition as a diplomatic tool comes to the fore. It's not just for ancient Egyptian material. so yeah I mean Tutankhamen can go places that maybe politicians can't or you can smooth the way and that has yeah reverberations in in pop culture particularly in America uh yeah for Egyptology and what's really interesting is that that American exhibition happened because the canniest operator of them all Henry Kissinger personally gets involved so the Metropolitan Museum Campbell I'm right in saying you know not sure don't know and he picks up a phone and says are you mad just say yes because we're gonna take this so as campbell said nearly eight million visitors will go and and have a look at the the tut exhibition you'll have things like um oh steve martin comedian steve martin performing uh that king tut on on snl saturday night live and that you know which is just a jokey song go look it up it's still on youtube very funny breaks into the billboard top 100, sells a million copies.
36:45Anita:And then it's merch, so much merch. And I think this is the, I mean, I suppose the 1920s was merch-tastic. I don't know whether you've ever even done a survey of this. Who produced the most toot-tut? Tut-toot, tut-tat, however you want to put it. Tut-tat, yes. Which was the era with the most tut-tat? I suspect it probably was the 70s. And subsequent exhibitions haven't been able to replicate that sense of real excitement because we're quite used to it now. We're used to the blockbuster. We're used to the idea of a big show rolling into town. And photography and documentaries and films and books make this stuff quite accessible.
37:29But in the 1970s, you know, the first big glossy colour books about Tutankhamen were coming out. So even if you didn't go to the exhibition, you might see a documentary film on television or you might buy a book.
37:42William:And back in Egypt, of course, this is also being registered and this whole business of Pharaoh being associated with Sadat. Because in 1981, Sadat is assassinated by Khalid al-Istambouli and he says, I have killed Pharaoh. Yes. So all this is playing out at multiple levels. Yeah, exactly. It's worth saying, you know, in the Quran, in the Muslim holy book, you know, the Pharaoh is not depicted well. He's not depicted well in the Bible, I guess, or the Torah, but to call someone a Pharaoh is an insult. It's, you know, the mark of a tyrant. And then you get Solomon is the symbol in the Quran of justice and Pharaoh is the symbol of injustice, ironically.
38:30William:Very interesting. Anyway, then it goes off around Germany. It's not the end of the tour. Yeah, yeah. It goes to other venues. And again, I know plenty of people who are practicing Egyptologists now who were inspired by those shows of the later 70s into the 1980s. Where did you first see it? I first saw the mask of Tutankhamun in Cairo in 2001, my first visit to Egypt with my parents. But subsequently as a student working in the Cairo Museum on a databasing project for a few weeks, I remember when the cleaners were in, going in before the public entered and having a few minutes alone with the mask.
39:12And that is easily one of the best moments of my entire life.
39:16Anita:Can I just say I completely concur. So I was absolutely blessed to have this. I'm friends with an Egyptian novelist.
39:25William:The great Adaf Suef, who we love.
39:27Anita:Yeah, so he took, you know, me and a bunch of really excellent women who got in before. So they did this enormous reconstruction in recent years of the Cairo Museum. So what had been sort of fairly dark and dingy, maybe when you were doing your research, was suddenly illuminated, huge cavernous rooms created to show this stuff off. I mean, it was, I mean, beautifully, beautifully done. And they were working on the Tutankhamun housing, you know, the special place that opened last year. and we got to have a look and wander around like we were the only people in the world, Campbell. I'm really missing both of you.
40:02William:It was emotional.
40:03Anita:I mean, genuinely, genuinely to see something like that in that space and being all alone. And it's the stuff of my childhood too, you know, completely fascinated and obsessed with it. Kyrie's done a good job, hasn't it? I mean, the museum, can we? Yeah, no, it's absolutely beautiful. I think they've done a really, I mean, as a man who does this, tell us what they've done that the people should go and see if they can.
40:25William:And we should all go and see it, exactly. So the old museum in which I had that encounter is still very close to my heart and is still packed full of jaw-dropping treasures from Pharaonic and later Egypt. But the new museum, the Grand Egyptian Museum, is out at Giza by the pyramid. And so it was initially conceptualised to house the Tutankhamen treasures. But there are plenty more galleries, including a huge museum dedicated to bolts of King Khufu. but you can now go and if you go early and you run up to the gallery you can pretty much get get the mask to yourself everything is there and it's beautifully lit beautifully explained beautifully displayed with lots of space because in the old museum you had to jostle you still have to jostle on a busy day yeah but that's why having those experiences where you're relatively alone and unaccompanied is really special.
41:20William:The thing I love most are the Alfheim portraits. Are they still in the old museum? Where are they going? Yes, we've got several of them here, William. You should come and see them. Imagine I'll come and do a trip. Love to. These are these perfect late Egyptian... Roman period, yeah, paintings. Portraits probably done during life. I'm sceptical about that as well. I think they're stock images. We're seduced by them because they look so lifelike, but I'm writing a book on that subject. Are you? The way we have faced the ancient Egyptians.
41:51Anita:Well, and we'll get you on again for that. Campbell, can I ask about, you know, when you handle artefacts from ancient Egypt and people are still very much keen to know or to associate that period and the artefacts from it with magic, with the supernatural. You've got one at your elbow, in fact. Tell us the story of a little spinny statue because I love it and you should share it. Thanks for asking Anita. So next to me here on my desk is a replica of a very striking piece, arguably the most famous out of the four and a half million specimens we have here at Manchester University Museum. And this is a chap called Neb Eew Who lived about 4 ,000 years ago And who could never have imagined His fame in 2013 I was going into the gallery Which was new in Manchester And newly opened And I noticed he was in a different position Every morning He was rotating in his case But the case was locked and alarmed And I had the only key So I thought Someone's playing a trick on me So we set up a stop motion camera which took a photo every minute for a week and it showed that he was spinning at night.
43:07And so we put the 53-second clip online and this went viral. It was seen by 100 million people.
43:14William:Did you begin for the first time in your life to assume that there was this supernatural thing going on or were you a Sherlock Holmesian rationalist? No, it was sadly because of vibration from traffic outside and footfall in the gallery during the day that the movement was greater.
43:31Anita:When you did first tell the story before we, when we were setting up, I did say, oh, that'd be the, that'd be the trains or the traffic. I'm dead inside. I do believe I'm dead. This is, you know, my co-host weeps with emotion. Great disappointment.
43:44William:Sorry.
43:45Anita:Yeah, yeah, yeah. But the news, Campbell, at the time, when you released that footage, must have gone berserk. Did you, did you see a real spike in visitors? Yes, we did. For about a week, because news gets old fast. People brought in lottery tickets, thinking the statue was going to magically give them the numbers. People came from Japan. Yeah. Yeah. What? Oh, that's great. So the clip is on YouTube. You can see it still. And it did influence the depiction of a museum in an episode of The Simpsons. So there's a marker of pop notoriety in the 21st century. We were on The Simpsons. But it connects to the same thing that people find fascinating about Tutankhamen.
44:29There's something mysterious. There's something vaguely threatening. If it had been a, I don't know, a Mesoamerican artifact or a classical Greek artifact, it wouldn't have had the same effect.
44:41William:So you don't need take your lottery tickets to Campbell. Campbell can come to you if you join the club because we have, for our club members, a very, very wonderful episode, which Anita and I think is one of the most wonderful we've ever done with Campbell. talking about the discovery of the tomb. And he discusses at length the question of the curse of the mummy. So that is all available for club members. Anita, do you want to finish this episode off?
45:11Anita:Sure. Well, it's empirepoduk.com.
45:14William:In your characteristic fashion.
45:17Anita:Empirepoduk.com. It's only because you can't remember the email. Let's face it. If you want to join our club. And it really is a very good episode. But all that's left for us is to say, Dr. Campbell-Price, so great having you on again. Thank you. Thank you. Thank you. Thank you both. Brief Histories, Ancient Egypt, published by Welbeck. It's available wherever you find your finest books. And thank you very much indeed. Till the next time we meet, it's goodbye from me, Anita Arnon. And goodbye from me, William Durham-Pool.
From the publisher
**Unlock the entire Ancient Egypt series early and ad-free by joining the Empire Club at empirepoduk.com**
Why did the world go crazy for all things Ancient Egypt after the discovery of Tutankhamun’s tomb in 1922? How were his treasures used in Cold War Diplomacy? And why did they invent Ancient Egypt-themed contraceptives?
Anita and William are joined once again by Dr Campbell Price, author of Golden Mummies of Egypt, and Curator of Ancient Egypt and Sudan at Manchester Museum, to discuss Tutmania.
Join the Empire Club: Unlock the full Empire experience – with bonus episodes, ad-free listening, early access to miniseries and live show tickets, exclusive book discounts, a members-only newsletter, and access to our private Discord chatroom. Sign up directly at empirepoduk.com.
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