3 Free Powerful Strategies to Get More leads & Sales with a 40% Converting Quiz Funnel with Maxwell Nee

0:02Who's ready to rock today, Fire Nation? JLD here and welcome to Entrepreneurs on fire brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like Systems Saved Me. Today, we'll be breaking down three free powerful strategies to get more leads and sales with a 40 % converting quiz funnel. To drop these value bombs, I brought to Maxwell Nee and EO Fire Studios. Maxwell is the chief revenue officer of ScoreApp, a quiz marketing platform with 6 ,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder, and dancer. In today's foundation, we'll talk about how quiz funnels are not techie or complicated.

0:39The top three strategies to use and oh, so much more. And a big thank you for sponsoring today's episode goes to Maxwell and our sponsors. The Next Wave, your chief AI officer hosted by Matt Wolf and Nathan Lanz is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Matt and Nathan are leading AI creators in your guiding light in the AI and technology frontier. AI technology is transforming the way we do business and the media landscape is fragmented. The Next Wave strives to be the leading podcast on AI technology and how you can apply it to growing your business.

1:12Listen to The Next Wave wherever you get your podcasts. Maxwell, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hey, Fire Nation. Thank you so much, JLD. Thank you so much for having me here. Okay, so what I think most people would disagree with about being successful, I think that's the absolute bottom line that you need to be successful. And the difference between, you know, really, really winning in business and whatever or not is self-awareness. Because without self-awareness, you know, at least in my experience, you make the same mistake over and over and over again in different ways, but you never really learn from So 100 % self-awareness.

2:01Fire Nation, do you want to go around making the same mistake again and again? Let's learn from it. Let's be self-aware. Let's drive forward with three free powerful strategies to get more leads and sales. And we're talking about a 40 % converting quiz funnel. Now, first off, Maxwell, I mean, I've been hearing more and more about these quiz funnels these days. Can you share the deets on exactly what the heck a quiz funnel is? And more importantly, why does it convert so well? I mean, 40 % insane. So a quiz funnel is a lead magnet, which is about 7 to 15 questions. It can be given to you via a SaaS products and software products, which is an online service.

2:45And what happens is that you fill out a series of questions and then the series of questions kicks out a personalized report tailored to you. So think of it as it's the same process as when you fill out one of those online personality quizzes that everyone loves to fill out. And the reason why it converts so well is because it plays on a few different emotions. You know, it serves the emotion of self-discovery, of your own identity, of learning more about you. and it also plays on stroking your ego a little bit because it really, really gives you an insight into who you are, why you're different and what's special about you.

3:31Fire Nation, I think that you need to understand that this is a process that is different than a lot of things out there that maybe you and maybe myself have tried before. I'm gonna be getting into some specific details and strategies why, but I'm gonna be honest with you, Maxwell. I don't personally like stuff that's really techie because I just feel like I break it all the time. I don't like things that are overly complicated either because I feel like something always goes wrong or I just get burned out. It just gets frustrating. Are quiz funnels complicated? Are they techie? Do they fall into these categories?

4:06Very few people like tech, right? and everyone knows that, especially when you're building an online tool for people to generate leads with anything in digital marketing. So we actually have an AI wizard that writes all the copy for you. So it's a few clicks. You answer a few questions. You answer your own little quiz funnel, and then it literally spits it all out for you. We've even got a little calculator on there that calculates how many hours you've saved based on the copy that it writes for you. And on average, it's about six and a half hours that everyone saves. So these are people like authors, podcasters, digital marketing agencies, coaches, consultants, and especially anyone running Facebook ads.

4:56Fire Nation, this is the process that you can take right now. We're not talking techie. We're not talking overcomplicated. It is a process that you can literally set up. I mean, Maxwell, if you had to guess, like how much time could somebody, utilizing the software for the very first time, how long would it take them to set up their very first quiz? So I just set up a brand new quiz starting from zero and it probably took me less than 20 minutes. Okay, so that's you who knows the software, who's used the software. What would you say is a fair timeline of somebody who maybe has never seen it before?

5:32They've never tried it. It would be, say, 20 to 30 minutes. Fire Nation, if you have 20 to 30 minutes, this is worth a try. This is worth a process. I mean, send it out on your social media. Send it out to your email list. Let's see if you can convert anywhere close to this 40%. This is a process that's worked for many. It could work for you. And there's actually three strategies that will maximize leads and sales generation. And we're going to go through all three, Fire Nation. But Maxwell, let's start with strategy number one. So strategy number one is my favorite. And it's simply podcasts. You know, podcasts are even better than live events, in my opinion, than talking on stage because they're recorded.

6:19They can be reused and re-sense, not just on podcasts, on YouTube and pretty much any platform nowadays, LinkedIn, Instagram. And this is what comes under the number one choice for me, under pull marketing, where you're really pulling your audience in. Okay, let's give an example on this strategy that maybe you've used or you've seen somebody use that's been effective with this specific strategy. Yeah, good question, John. So in one of my last businesses, I was promoting investments, and I managed to get on a gentleman's podcast who is in probably the top 1-2 % of the podcast in the world. So after that podcast came out, I didn't even have a lead magnet.

7:10I just had a link to my LinkedIn, and I had people flooding me, saying, hey, I really love what you heard. you know, everything that you shared, it really resonated with me. And I would love to talk to you about this investment opportunity. Fire Nation, this is a process that you can go through step by step and implement these strategies. You can see some real world examples. We'll be talking about some more when we get back from thanking our sponsors. The overwhelm that comes with choosing the right software and tools for growing your business is real with so many options and so little time, how are you supposed to know which platform is best?

7:50You've got your email marketing platform, payment systems, content tools, the list goes on. It can sometimes feel like you're spending more time organizing all the moving pieces and places than actually connecting with prospects and customers. And this is where HubSpot steps in. HubSpot is the all-on-one customer platform for growing better. Imagine this. Marketers generate better leads. Sales builds tighter relationships with customers and closes more deals. And service supports your customers at scale with tools like HubSpot's AI chatbot and knowledge base. Plus, with built-in AI to answer common customer questions, brainstorm and write marketing content, easily pull reports and more, your teams can slash their busy work.

8:33Meaning your marketers, sales reps, and service teams actually have the time to be, well, marketers, sales reps, and service teams. And when they grow, the sky's the limit for your business too. Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more. One of my favorite places to visit in the late summer months is my home state of Maine. There's just something about being on a lake in August and September that I absolutely love. And now that we have a little one, spending time with family is that much sweeter. Something else I love, sharing my home in Puerto Rico when I'm away.

9:13Think about it. If you travel for parts of the year, whether it's for a vacation, a business trip, or to see family, why not Airbnb your home while you're away? It's a good way to earn extra money, and the joy of knowing others are enjoying your space is an added bonus. Plus, with things like the Airbnb setup guide and tips to make your home a great place to stay from experienced Airbnb hosts available to you. Getting started is simple. Your home might be worth more than you think. Find out how much at airbnb.com slash host. Okay, Maxwell, we're back and we talked about one of the three strategies that are going to maximize leads and sales generation.

9:57What the heck is sales strategy number two? Yeah, so sales strategy number two is not everyone's favorite. It probably takes the most amount of work, but it's definitely the most effective free sales strategy, and that is to push out your score app, your quiz funnel, lead magnets via direct messaging. So number one was podcast, which is pulling people in. But if you want to speak to specific people, pretty much anyone that belongs in anyone else's sales or lead funnel can be found on LinkedIn nowadays, and they can be messaged directly on LinkedIn, you know, at no cost, right? So direct messaging, DMing, whether it's Instagram, you know, Twitter, LinkedIn, Facebook, you know, if your person has an online presence, your target audience has an online presence, then they can be reached by direct message.

10:57And if you're giving them a super, super valuable, personalized, high value lead magnet, like a quiz funnel, like a score app, then that really encourages them to respond to you. And then you start that conversation and get into a deep, enriching relationship with them. And by the way, Fire Nation, whenever I hear somebody say that this isn't most people's favorites or this is people's least favorite strategy, I go for that right away. guess what? It's not supposed to be easy. It's not supposed to be fun. I love the phrase, the higher the barrier, the lower the competition. If you're just doing things that are easy and fun, guess what?

11:40Everybody else is doing that too because it's easy, because it's fun, and it's saturated. You have to go after the grind. You have to go after what's tough, what's difficult, what's challenging, what obstacles are. That's where you're going to win. When I launched a podcast, it would have been easy to do once a week. That's 50 a year. That's easy. I went the hard route, 365 per year because people said it couldn't be done. It'd be too difficult. So look at the hard strategies, go after them, dominate them, win them. That's your strategy, Fire Nation. Let's talk about strategy number three. Strategy number three is probably one of the easiest to secure and that's a partnership and it's a simple partnership where you've got to give and take right and that's a list swap so let's say you've got your own podcast you've got your own email list you've got your own Facebook group you've got your own you know list of of Instagram followers at a certain number you've got your own LinkedIn followers at a certain number and all you're asking is that hey I've got this really cool thing that I've put together.

12:53It's my own lead magnet. We've got similar audiences. Do you mind sharing it? And then I could see that you've got your lead magnet or you've got an event coming up or you've been asking people to connect with you on LinkedIn or Instagram. I'll share yours if you share mine. So it's a give and take list swap. Now, Fire Nation, this is happening in the entrepreneurial world all the time, all over the place. When I launched my book, The Common Path to One Common Success, I knew that I built up a lot of credibility and a lot of favors from other podcasters that I had had on the show from years past just to help support them, to help drive traffic to their products, to their service, to drive awareness to them.

13:40And so I did 353 recordings, podcast episodes in three and a half months. I reached out to all the guests that I had on my show that had podcasts, and I asked them to return the favor. And that drove unbelievable traffic and awareness to the book. Over 14 ,000 pre-sales, almost 30 ,000 sales in week one of a book, which puts it in the top 0.2 % of all book sales, Fire Nation, on a book that gets launched in that first week. So you need to be thinking, how can I support other people? How can I add value to other people? So that when the time is right, they're going to want to add value to me. They're going to want to support me.

14:23This is happening all the time. You have to build that bank up. Now, give us a real-world example of a quiz, Maxwell. What I would love you to do is to think back of a quiz that you've created, a real-world quiz, or maybe one of your clients, like customers, One of your favorite quizzes you can remember that just works really well. I want Fire Nation to be able to picture this in real life. Yeah, so a really classic example that works really well, and most people might have even experienced it, is the body type quiz. So if you have ever been to a personal trainer and they say to you, hey, I'm going to ask you some questions and this will just tell me a bit more about how to train you.

15:06you know they might ask you about have you ever worked out before uh you know what kind of what kind of results you got how quickly you got them uh where you usually get results fast whether it's arms legs you know do you lose fat fast or do you lose fat a little bit slower um and also you know what's your endurance like you know all these sort of little random health questions and all of a sudden they'll spit out okay well you're one of three body types and based on this body type I can create a personalized PT program, personal training program for you that helps you to achieve your results fastest because your body just works in a specific different way in terms of building muscle, losing fats, and everything in between.

15:52Fire Nation, I hope when you're hearing this, you're thinking about what makes sense in my industry, in my area of expertise. What could I do that's really gonna move the needle with my audience? What are their biggest struggles, their biggest obstacles, their biggest challenges that I can solve? How can I become that number one solution to a real problem that they have that my audience is currently experiencing? Now, Maxwell, I wanna take a step back here because you've created something pretty special. It's called ScoreApp. So let's talk ScoreApp. How can Fire Nation make sure that they're doing right when it comes to quizzes, that they're using the right processes, the right software, the right tools?

16:33Take it away. Our motto at ScoreApp is to force our clients to be successful. So we want to give you everything that you need and more in the quickest, easiest, most simple way so that you can win with ScoreUp because it works for us. It works for about 6 ,000 other businesses. So it can work for you, right? and one thing that we're doing is that we're giving out a free copy of our book called scorecard marketing the four steps that you need to win with score up and it's a really really short and sweet 165 164 page book written by one of our founders who's a best-selling author and entrepreneur of about four other books and want to give one of those in a physical copy where we can get that out to you physically we're going to give one of those to every single listener of your podcast for free and um and then that'll bring you into our onboarding experience and um and you know this app as well also has its own little free trial so we're going to bring you on, starting for free.

17:52If you want to come on paid, you'll get access to more features and you'll probably win a little bit faster. And then we're going to force you to be successful and also give you a book to help you to do that. And what's the URL for that? scoreapp.com forward slash book. Fire Nation, what I want you to realize is something pretty important that Maxwell said. He said, I want you to win. And guess what? That's not as common as it should be. But Maxwell realizes that he only wins when you win, when his customers win, when his clients win. So few people think about that. They just want to get you to buy a product, buy a service.

18:33No, they have to buy a product and service and use it and win with it. That's how real companies win real long term because that's where referrals come in. That's where reviews come in that are genuine, that are honest. That's how real companies win. So it's key that he said that because he understands the process and he's going to be giving you this book for free. This is great knowledge, take advantage of it. Scoreapp.com slash book. Score, S-C-O-R-E-A-P-P.com slash book. Maxwell, what is the one thing you want to make sure our listeners get from our conversation today? So the one thing I would love everyone to walk away with is that there are more than 6 ,000 people are using and generating tools and growing their business with ScoreUp right now.

19:26So, you know, there's absolutely no reason why it can't help whoever's listening to grow and generate leads and generate and close more sales for their business. And we've also worked really hard to make it as easy as possible by literally plugging AI and ChatGPT into all the hardest parts, which is, you know, figuring out your questions, working out your concepts, writing your copy, designing your page. You know, we've literally employed an AI assistant to do all that for you, following you answering a few questions. Fire Nation, remember, this is not overly complicated. This is not techie. This is meant for you to win.

20:12so take advantage of that scoreapp.com slash book because you're the average of the five people you spend the most time with you've been hanging out with MN and JLD today so keep up that heat for links to everything we talked about visit eofire.com type Maxwell M-A-X-W-E-L-L in the search bar the show notes page will pop right up and we'll have links to everything there Maxwell thank you for sharing your truth your knowledge your value with Fire Nation for that we salute your brother and we'll catch you on the flip side Thanks, John. Talk soon.

21:12the lifestyle of your dreams. Visit UncommonSuccessBook.com. I will catch you there or on the flippity-flip side. The Next Wave, your chief AI officer, hosted by Matt Wolfe and Nathan Lanz, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Matt and Nathan are leading AI creators in your guiding light in the AI and technology frontier. AI technology is transforming the way we do business and the media landscape is fragmented. The Next Wave strives to be the leading podcast on AI technology and how you can apply it to growing your business. Listen to The Next Wave wherever you get your podcasts.