95% in Business is Magic with Sara Vezensek

0:01John Lee Dumas:Boom, shake the room, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. Today, we'll be breaking down how 95 % in business is magic. To drop these vibe bombs, I brought Sara Vezensek and the EO Fire studios. Sara left a six-figure super yacht career to build a freedom-first business, and she chose the unconventional path, which leads to an extraordinary life and business for her and every client she works with. We didn't get here by using strategy. Hello. Today we talk about how success before 30 is possible.

0:35John Lee Dumas:The biggest business lie, the 95 % magic, creating a scalable business where money really comes from and oh, so much more. And a big thank you for sponsoring today's episode goes to Sarah and our sponsors. If you are building a real business, you need real infrastructure. High Level gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award-winning 24-7 support. Get a 30-day free trial and my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com. Highlevelfire.com. Fire Nation, if you have a high-ticket offer and need more quality leads, Nexus Install is designed for you.

1:16John Lee Dumas:We'll book you 8 to 20 qualified calls each month, than train you to run the system yourself. Email my team at john at eofire.com to learn more and see if Nexus is the right fit for you. Sarah, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hello, I'm so excited to be here. And first of all, get ready because I'm ready to fire up your Fire Nation. I'm so stoked and just kind of present something that people don't really talk about and it's hindering them so much and I love to call it magic but to answer your question hard work does not give you success and I will die on that hill like I just do not believe that to my core I just know that we are so basically brainwashed into thinking and believing that that is what will give us success and that's when you look at success rates, then you see that only like one to 3 % of people succeed.

2:22And I'm not saying that it doesn't require work, but like hard work and hustle or like aligned action are two very, very different things. And like, I'm sure we're going to dive more into that, but like hard work does not equal success because otherwise millions of people would be wealthy all over the world.

2:42John Lee Dumas:It's a great start to the episode because I will say that I grinded my face off for the first 32 years of my life. Like I went to college on an army scholarship, was in the army as an officer, went to law school, corporate finance, commercial real estate, chasing success, but I never found it. I was working hard. But for me, Sarah, it was actually a quote by Albert Einstein, which is try not to become a person of success, but rather a person of value. And that's when I was like, oh, what am I doing of value in this world? And the answer was really not much. So that's why I always tell people like, What can you do that, number one, you love doing, but also that's providing real massive value to this world?

3:20John Lee Dumas:Hopefully, by the way, in a growing industry, because that's definitely going to help. And for me, luckily, podcasting was a growing industry. AI now is a growing industry. I mean, there's a lot of opportunities, because at the end of the day, 95 % of business is magic. And I want to talk about success before 30, because Sarah, you've reached the top of not one, not two, not even three, but four different industries before 30. what habits and mindsets made that possible? Oh my gosh. I actually want to give you like a real life example with all these mindsets, just so like your listeners can really comprehend of what that means.

3:56Can I say the F word here?

3:58John Lee Dumas:Go for it. Amazing. Cause the mentality I always use is logic. And it's such a good mantra because everybody like 99 % of people follow the logical path, right? And with this logic mentality, I go completely the opposite way. To give you an example, I was absolutely not trained as a chef. I was in college studying food science and nutrition, but I had a desire to become one. So I just screwed the world, screwed the rules. I'm just going to apply for an academy, pay, show up, and then do my best. And guess what happened? I became a chef with absolutely no experience and not only that I started working on yachts so number one logic don't think how it is not your job your job is to know what you desire second thing long-term thinking versus short-term gain especially in this world of like instant gratification long-term vision as soon as I got on that mind you mini tiny sailboat I'm already thinking people are coming here from all over the world and they have so much money mind you it costs like two thousand per person but that to me was you know unimaginable sum of money and I'm just like you know what these people are doors that I could maybe go through and build something bigger and it's not just scrubbing dishes in the kitchen and cooking for drunk people so I immediately started thinking long term where other people were like oh this is a fun free summer and the third mindset is opportunity is everywhere.

5:34To paint the picture, I am like ankles deep in water because the sailboat is leaking, scrubbing pots and sweating. And I'm thinking opportunity is everywhere, right? Like just to showcase to your listeners that I wasn't on a bougie yacht, just walked on fancy chef. Like, no, it's camping on water with drunk people, like sleeping on the table next to me. Like that's, that's the vision that I'm painting. But mindset opportunity is everywhere is what got me to get paid more to serve simpler food, but presented more fancy to other boats next door, which meant that I got paid more next year, got requested and captains loved me, which made me up level.

6:17And in three years where people were still getting drunk on the boats, I managed a super yacht at 23. So it's just like a scan for opportunity and you will see opportunity type of mindset.

6:30John Lee Dumas:Fire Nation, a lot of people would look at Sarah's story and they'd be like, you know what? She was just lucky. Like she was in the right place at the right time. She was just lucky. But guess what? Luck is where effort meets opportunity. And Sarah was putting in the flipping efforts. Opportunities came, she jumped on them and she kept up leveling herself. So the biggest business lie, Sarah, what would you say is the biggest business lie that keeps CEOs stuck even when they're making plenty of money? Staying busy and focusing on strategy, which I think kind of go hand in hand when you really deep dive into it.

7:08And I know why, right? Because it's safe, because everybody is telling you that again, like we said before, hard work, right? You got to hustle. It's hard. You have to maintain that narrative. So you are busy because that gives you worth and meaning that like you did something for your business. And when you're like, okay, I'm earning 50K cash now, but I want to earn 100K. You focus on strategy because you're like, I'm going to fix the funnel. I got to fix the website. I got to hire a marketing expert. I got to get a team, whatever the BS of like the physical reality is. But I'll tell you this, you are leaving the other 95 % on the table.

7:52And why this works in some cases is because you hustle for so long and you focus on strategy for so long that you upgrade your belief and your identity through that and that's when it happens but most people like that's when the jump would happen that's when the like money floodgate happens but it's not sustainable that's why you will have this massive launch or you know the podcast is going to catapult but then you won't be able to maintain it or recreate it for another five years of hustle until your identity upgrades again. And there's a way simpler and easier way to do that, not with hustle and like focusing on this like BS little tweaks that don't really do much.

8:38John Lee Dumas:So let's move on to the 95 % magic because you've mentioned it before. I just mentioned it again. I want to dive deep into something called 95 % magic. What is it? And can anyone learn how to access this magic? Absolutely. And this is my favorite thing since I learned about it and I was 13. So I've been doing it now for what, 17 years tapping into that, which is proof that it is not luck and that everybody can do it. I want to prove it to your listeners right now. So if you're listening and you have two hands available and you're not driving, I want you to put two hands together, like, I don't know, an inch, five centimeters apart.

9:20I don't know, inches, my bad, But put them together and then rotate your hands, make kind of like a cross and close your eyes. And then just focus on the area between your hands and kind of move them closer and further apart without touching. When you do that and focus, you will feel this tingling sensation between your hands, which proves that you are made out of energy. okay the reason I am telling you that first is because 95 % is magic won't work if you don't believe it is always there but you are basically using it unconsciously so to give you an example your brain creates your reality every single day of your life so wherever you are right now where I am right now, I created it, which means that I have to accept like responsibility for everything that's in my life right now, which is a hard pill to swallow for most people because they believe that life, you know, is happening to them, not that they're creating it.

10:25So every like client that didn't pay on time, every lawsuit that is coming your way, all of that was a co-creation. so what 95 magic is is unlocking your brain and understanding how to create what it is that you want which goes way beyond social media and i'm going to tweak this and do a website and all of that and to give you a very simple simple instruction of how to do that is you have to understand and know what do you want not the how this is where people get stuck how is strategy that's five percent what it is that you want and desire is where magic happens so when i say you desire something this is very important if i tell you right now john that you're going to be an astronaut you're probably going to shrug your shoulders and you're going to be like well i don't care about being an astronaut right right but if i tell you that you will have the biggest podcast in the world then your soul is going to light on fire because you'll be like oh i desire Yes.

11:31John Lee Dumas:Yes. Okay. So that is the point. You have to understand what it is that you desire. And when we get to that, all you have to do is accept it, that it's yours, because guess what? You wouldn't be able to desire it if it's not meant for you. so this is the first step and if you ever craved for something like this could be your reassurance that it is meant for you it's on your path you just have to allow yourself to accept it as yours so that is step one of this and the second little tiny step that they get to do that your listeners get to do is not want it and wish for it which is what every bloody manifestation guru out there is talking about guess what if you wish for it if you want it it is outside of you you will never have it technically you're basically constantly grasping and calling it in but when you remember it as a memory like it already happened like a week ago that's where the magic starts clicking and you install a new belief in your brain and your brain starts to filter your reality in a way and show you the path of how to get there.

12:46John Lee Dumas:Fire Nation, I hope you did that example that Sarah was giving about your hands. I was feeling the tingling, but I'm already a believer. Like I know that everything in this world is energy. I mean, once you know it, you just know it. You see it everywhere, you feel it everywhere. And it's just a fact, like we are energy, the world is energy. And we're gonna be talking about a scalable business where money really comes from, freedom as the compass, and more. When we get back from thanking our sponsors. Fire Nation, if you have a high ticket offer, but you are not getting enough quality sales calls on the calendar, Nexus Install is exactly what you need.

13:21John Lee Dumas:This is a custom LinkedIn client acquisition system built to help you connect with the right prospects, start real conversations, and turn those conversations into booked calls. Here is what makes it different. We do not just hand you a bunch of theory and tell you, good luck, we build the system with you. Dial in your audience, sharpen the messaging, run the outreach, and aim to book you 8 to 20 qualified calls each month. Then once the system is proven and installed, we train you on how to run it yourself so you are not dependent on another agency forever. If you have a strong offer, a clear result, and are ready for more quality conversations with real prospects, email my team at john at eofire.com, and then we'll set up a call to see if Nexus install is the right fit for you.

14:07John Lee Dumas:Simple, focused, and built for predictable, long-term quality lead flow. Fire Nation, if you are building a real business, you need real infrastructure. That is why High Level is Entrepreneur on Fire's featured partner. High Level gives you a website builder and hosting, funnels and landing pages, email marketing, appointment scheduling, payment processing, course and membership hosting, and so much more. everything you need to succeed all under one roof. No duct tape, no juggling five platforms, just one clean system for your business. And their award-winning 24-7 support has your back when you need it most.

14:41John Lee Dumas:When you sign up at highlevelfire.com, you also get my exclusive bonus stack, a 30-day free trial, a private 15-minute call with me, JLD, access to my weekly live office hours, a digital copy of my book, The Common Path to Uncommon Success, my 50 Days to Something Execution Roadmap, and more. Visit highlevelfire.com and start building your something today. Sarah, we're back. And I want to talk about creating a scalable business because you help CEOs build a simple, scalable structure that allows their business to grow without becoming more complicated and who needs more complication in our lives.

15:22John Lee Dumas:So how do you do this? Such a good question, because there's so many CEOs out there right now, like you mentioned before, business owners that are exhausted, but are earning a ton of money. Right. And this is the catch you do. If you do not have leverage, you do not have freedom. You do not have the actual success that feels peaceful. So what we do with our business owners, with our CEOs is number one, create leverage. What does that mean? We figure out what their market, their existing market, because you already have the success, you already build the thing. So what is your market craving? And then create an offer.

16:02And here's the thing that is important that captures your knowledge, not your time, right? So you're not going to be doing the exhausting, either one-on-one work or high demand projects. You're going to package 10, 20, 30, 35 years of your experience into an offer that gives you freedom, that will give you leverage. Now, this gives you scalability, right? But here's the other added layer that we add to this. Here, selling your knowledge, simple. But what people actually also want is a touch of one-on-one support, is a touch for like that implementation. And this is where we help them layer in elements of one-on-one support that aren't overwhelming, that actually mean that they can still scale it to multiple millions of dollars per year with a lean team.

16:55And because they're supporting these people long term, that means that they will have reoccurring revenue and not move from month to month while working 15 hours a week max. That's our goal. That's what we do.

17:09John Lee Dumas:And Fire Nation, that's a worthy goal. So let's talk about where money really comes from. I think this is a hard concept, Sarah, for a lot of people to grasp because you think that social media, clients, ads, funnels, I mean, that's only 5%. So where is the other 95%, the real source of money and growth? Where does that money come from? Another such a juicy question that I'm sure is going to light a fire under some people and some get people like get angry, but like that's a good thing. I need you activated when I say this. So if you think your money comes from like the bank account or from, you know, a check or a credit card or your partner, all these things, that is not where the money comes from.

17:52As I said before, you are energy. This table is energy. The car you're sitting in is energy. Money is energy. So money comes from the bigger, grander source, whatever you want to call it, universe, quantum, God, like I don't care what you call it. It's in the unseen that's where the money comes from so where you currently are in business that means that whatever your belief is about how much money you can hold that's how much money you will have when you upgrade through your desire through what we talked about like tapping into what it is that you desire when you upgrade of the identity that you're thinking from you are going to change your frequency and capacity and open the doors because your brain is now scanning for those doors not for the doors of how do I get 10k or how do I get like a little hundred dollars here and there it's going to scan for big massive opportunities and because you raise that frequency money is going to come from an inheritance money is going to come from a random wire money is going to come from a client money is going to come from a podcast interview that's going to pop up or a company that's going to find you.

19:06And that's the beauty of it to understand that clients, bank accounts, partners, Instagram funnels, those are channels, but the source is actually in the unseen that you are not tapping into.

19:21John Lee Dumas:Man, I love that. And I actually loved how you started. I need you activated. I mean, Fire Nation, the reality is this, love me or hate me because there's no money in the middle. Like I'm not trying for that middle. I want you to love me. Or if you hate me, that's fine too. Because again, I'm looking for those people that resonate, that connect, that love me because that's where the money is. There's no money in the middle. So if you're activated, not a bad thing. In fact, it's probably a good thing when you activate people that are consuming your content. Let's talk about freedom as a compass because you've described freedom as your guiding principle.

19:53John Lee Dumas:What does freedom mean to you, Sarah? And why has it always been your North Star? I had a rude awakening early in my life, but it was still very rude because I started working at 13 so that's very highly illegal in Slovenia but you know made my way logic went and got a job at 13 so very early on I understood that having money and making lots of money doesn't mean freedom which a lot of people do believe once I'm wealthy once I can do anything but what freedom actually is to me and to everybody else that fully awakens is financial freedom location freedom and time freedom because money and hustle does not give you the life that you want.

20:36Money will fix 99.9 % of your problems. Yes. And then add that you can work from anywhere. And at any time, that's where life gets really, really juicy, really, really exciting. And like, you're literally standing outside and just looking out like what, like how good does it actually get and just keeps going. So that's why this has been the leading compass in my life.

20:59John Lee Dumas:I love that. Now, speaking of your leading compass, we can't talk about everything and share it all in a 25-minute podcast episode. I know you have a juicy workshop for Fire Nation, so tell us more. Absolutely. I am so excited to share this. It is a masterclass where we cover 95 % magic actually is as a tool that you can implement because yes, you can jump into our world. Yes, we can work together. But when you just implement those simple steps that I guide you through in this masterclass, like step by step of how you unlock your brain and install a new belief and basically claim to the universe to show itself to you with a sign that you cannot ignore so you like really believe not just my story not just someone you know that you know that knows a friend that is my gift to your listeners because when you unlock that power in you when you realize it there's no limit like nothing is impossible the world the universe is is your oyster fire nation you are the average of the five people you spend the most time with you've been hanging out with sv and jld today so keep up the heat and for links to everything we talked about visit eofire.com type sarah in the search bar and the show notes page will pop right up and sarah one more time give us the url of where we can consume that workshop any ways that you want our listeners fire nation to connect with you and then we'll say goodbye first of all so honored to be here And the best way to find me and where all my links live besides just here is on Instagram.

22:35And you can slide in my DM and that's going to be S-A-R-A-V-E-Z coach. So Sara Vez coach. But also you can type www.saravezcoach.com and see the whole website and all the juicy things there as well. But that would be where you can come chat to me and tell me your big desires and when it's all coming true.

22:58John Lee Dumas:Sarah, thank you for sharing your truth, knowledge, and value with Fire Nation today. For that, we salute you and we will catch you on the flip side. Thank you, John. Hey, Fire Nation. A huge thank you to our sponsors and Sarah for sponsoring today's episode. And Fire Nation, are you an entrepreneur on fire who's looking to share your amazing message with the world? If yes, we're now accepting applications for EO Fire. So to learn more about becoming a guest, visit eofire.com slash guest. And I'll catch you there or on the flip side. If you are building a real business, you need real infrastructure.

23:31John Lee Dumas:High Level gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award-winning 24-7 support. Get a 30-day free trial and my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com, highlevelfire.com. Fire Nation, if you have a high-ticket offer and need more quality leads, Nexus Install is designed for you. We'll book you 8 to 20 qualified calls each month, then train you to run the system yourself. Email my team at john at eofire.com to learn more and see if Nexus is the right fit for you.