From $0 to $100,000 In 7 Months Using Only Instagram with Taijaun Reshard: An EOFire Classic from 2022

0:02Who's ready to rock today, Fire Nation, JLD here and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. On today's classic episode, we'll be breaking down going from zero to 100 ,000 in seven months using only Instagram. To drop these value bombs, I brought to TR and EO Fire Studios. TR is a 20-year-old who helps business owners make$10 ,000 plus a month in their business by utilizing just Instagram theme pages, no Facebook or Google ads. And today's foundation is being comfortable with being uncomfortable. Also, how to constantly test new pages and ads.

0:38One ad may do good, another ad may do bad. You just don't know until you try and owe so much more. And a big thank you for sponsoring today's episode goes to TR and our sponsors. Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today with Franocity's Franchise Funding Guide, packed with real-world strategies to launch your business without draining your savings. Visit franocity.com. That's F-R-A-N-O-C-I-T-Y.com. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies?

1:19Build funnels, automate follow-ups, manage clients, and even white-label your own software. Say hello to our featured partner, High Level, and visit highlevelfire.com to start your free trial today. Ty John, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. First, what's up Fire Nation? And something I believe about becoming successful that most people would probably disagree with is you have to be willing to invest in a mentor that has done what you want to do in order to become what you want to be. The reason I say that is because as someone that's already been through all the trials and tribulations, you'll more than likely face along the way.

2:08You can learn much faster by getting their guidance, as they'll know right from wrong. I'm not going to lie. I've got my notepad out for this one, Fire Nation. I mean, going from zero to$100 ,000 in seven months, using only Instagram is quite a feat, no matter how you do it. And we're going to talk about Instagram theme pages, which I'm quite ignorant about myself. So let's just start there. What exactly is Instagram theme page marketing? Break that down for us. Before we can answer what Instagram theme page marketing is, we must first know what an Instagram theme page is, right? And an Instagram theme page, in essence, is a page that posts specific content for a specific group of people.

2:46For example, at sales underscore humor on Instagram, S-A-L-E-S underscore humor. they post content related to memes for people in the sales industry. So let's say you have a program that teaches people how to become the top closers in their company. This would literally be the perfect Instagram page to run an ad with as they literally have an audience of over 200 ,000 people who's more than likely your dream customer in one way or another. So to kind of answer your question, Instagram theme page marketing in essence is when we use one of these bigger Instagram pages and we promote our product or service on it for their followers to see.

3:21So one thing that I kind of want to dive into is a couple use cases, a couple specific times where you or a client of yours has used Instagram theme page marketing and done it so well. Because I mean, with the numbers we're talking about here, let's just be honest, it is effective. It is all effective. So why? Why is it so effective? A couple of use cases, break that down for us. At the start of COVID, I was coming out with a course, and it was basically a course teaching people how they can build, create, and sell Shopify stores for thousands of dollars. So basically the idea was I've been a web designer, just to give you kind of context.

4:01I've been a web designer and marketer for five years since I was 15, and I found this way to build these websites and sell them. So once I found that out, I was like, hmm, let me see if I can package this up inside of a course and let me first see if people are willing to buy it. So what did I do? Knowing that Facebook is expensive, Google's expensive, all that good stuff, what did I do? I just reached out to one of these big pages, and I was like, hey, how much would you charge for a promo? And they got back to me. They told me. I was like, boom, okay, cool. And before I even created the course, I had a preorder, right?

4:34And during the preorder stages, I paid right around$350 in total for all my ads, and it generated me like$3 ,000. And I was like, whoa. So Instagram theme page marketing is so effective because it allows you to reach your target audience in a direct and cheaper way. To give you an idea, getting on pages with over 20 million followers probably costs around$5 ,000, which realistically will be seen by at least 1 million people. That's being conservative, obviously. But while to get those same impressions on Facebook will at minimum cost you$10 ,000 for a million impressions because the average CPM on Facebook right now is$10.

5:14And it's literally double that to target the same audience. I mean, let's face it. Marketing on Facebook and Google is getting more and more expensive by the day. But with utilizing Instagram theme pages, you're literally able to reach your target audience much faster and much cheaper. So let's get a specific example. like of the last six months or so, what's one of your favorites of one of your clients or somebody that you've seen that has gone into this pretty much with a blank slate and they've been able to have success because they followed this strategy. What did that strategy look like? For example, a good buddy of mine, his name is Jalen.

5:51You can follow him on Instagram at Jalen Feliciano. He literally created a program that literally teaches people how to build up$100 ,000 in business credit, right? and what he did was he reached out to me and what he did was we found out who the best pages are for him specifically and we reached out to the brand startup which at the moment right now is currently disabled we reached out to spiritual word we reached out to the shade room we reached out to all these big pages and we literally created him an ad literally from scratch we created a twitter carousel thread post and it's literally a value-based post so we're giving them value straight out the gate.

6:29And then in the caption, we're leading them with a call to action directly to the link in his bio to purchase his program, literally. And within two months, he made$20 ,000 doing it. While ad call, he literally spent less than$5 ,000 on ads altogether. So what are some specific things that we need to be looking for when we're looking for good Instagram theme pages? What are those key tip offs? Yeah. So three things that I always look for when I'm looking for a good Instagram theme page is first, I like to know where their audience is located. For example, if my target audience is based in the United States, I'd like to check and make sure that over 70 % of their audience is based in the United States.

7:08The next thing that I like to do is I like to look for their engagement ratio. I typically prefer for their engagement ratio to be over 3 % as this tells me that their audience is relatively active. And the way that I check their engagement ratio, in case you don't know, is literally typing their name on socialblade.com and it shows up right there what their engagement ratio is, right? And the last thing that I like to look for when I'm looking for Instagram theme pages is their consistency in their posting. Good Instagram theme pages typically post, I wanna say at least three to five times per day.

7:39And if a page posts once in a blue moon, that's typically a red flag and I'd run as far away as possible from those pages. So let's break this down, Fire Nation. Where is the audience located, locations key? Like that's gonna be for you to decide what's important for you. Engagement ratio over 3%. You can find that out at socialblade.com. And consistency with their posting three plus times per day. And you heard Tyjohn, he would run the other way from an inconsistent poster. And we have a lot more to talk about around this when we get back from thanking our sponsors. Okay, let's talk about a platform that's completely changing how entrepreneurs are running their business.

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9:32High level, join the revolution. Starting your own business can feel intimidating. Where do you start? How do you grow? When will you start generating revenue? All valid questions. If you love the idea of creating wealth and freedom, but you're not sure if starting from scratch is the way to go, then I'm excited to tell you about Franocity. Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and creates legacy income for their families through franchising. Their clients come from all walks of life, executive veterans, first-time buyers, and multi-unit investors, and their mission is simple, to remove the guesswork, reduce the risk, and help everyday people become business owners through franchising.

10:11Don't know anything about franchising? That's the beauty of it. Franocity provides personalized one-on-one coaching at no cost to you, and they have access to over 600 franchise brands. And Franocity just doesn't help you pick a franchise. They help you understand the business model, investment risk, scalability, and operational reality. Get started today with Franocity's franchise funding guide packed with real-world strategies to launch your business without draining your savings. Visit Franocity.com, that's F-R-A-N-O-C-I-T-Y.com to download your free franchise funding guide today. Let's give Tyjohn some tangible things that Fire Nation can do today.

10:51What are some good Instagram theme pages they can focus on right now to have really good lessons learned? It's very dependent on what industry you're in, right? Let's say you have a product or service that's perfect for people interested in building wealth. They can use an Instagram theme page like at wealth. Let's say you have a product in which the target audience is salesman, kind of like I said earlier, you can use a sales meme page like sales underscore closer as their followers are more than likely salesman. Or maybe your product's target audience is female entrepreneurs. You can use a page like at business women to run an ad with.

11:28There's literally a plethora of pages you can use to run ads with. And this is literally so, so powerful. This is why we see Fashion Nova on our feed every single day, even if we don't follow Fashion Nova. Why? Because they're utilizing big Instagram pages to promote their product or service, right? There are literally thousands of Instagram theme pages and hundreds of niches. You just have to do a bit of research. So if we wanted to get a jumpstart on this process, what can we do to get on some of these bigger Instagram theme pages right now? If we wanted to take action pretty quickly after this interview, what would that look like?

12:03There are two ways you can get in touch with some of these bigger pages and arrange for an ad to be placed on their page. The first and probably my favorite way is to DM them. And what I like to call my bulletproof outreach sentence is a sentence that consists of only eight words. You ready? Hey, how much do you charge for a promo? It's short, sweet, and concise. I keep it to eight words so the full sentence shows up in their message request. Because think about it. These pages have hundreds of thousands, if not millions of followers. There's thousands of people in their DMs as fans saying, yeah, I love this content, but we want to let them know that we're about business.

12:42So I say, hey, how much do you charge for promo? Straight out the gate, they know that I'm talking about business, right? The second way to get in touch with them is reaching out to the email attached to the page. Typically, they'll have an email in their bio or in the contact button on their page. Now, it's not overly difficult to do things one-off, like just to do things one time and to say, okay, I spent a lot of time. I found this opportunity. I found this product. I contacted this individual, this influencer, and I did this one thing one time. And you can make some good money that way. But leverage and scaling is tough.

13:12I mean, if you're going to get to the six figures like you have, I mean, you're not just doing this one time. So how do we turn an opportunity that you've been talking about here today into one that scales? Scaling your business up with this marketing strategy consists of three main things, which is constantly testing new pages, not just sticking to one or two, but always be willing to test new pages, right? Constantly testing new ads because one ad may do good and another ad may do bad. But even when you have that good ad, don't get comfortable, don't get complacent, continuously, continuously test new ads, right?

13:44And the last and most important with any business I assume is measuring your results, right? So what you would do is create a spreadsheet that tracks how much the ad costs you, what ad did you decide to test, how many followers did you have before the ad went up, how many you gained, and how much revenue you generated, right? Once you have this tracker set up and in place, it allows you to see from a bird's eye view what worked versus what didn't. And once you see that, kill what isn't working and double down on what is working. Also, never, like I said before, get too comfortable. Never get too comfortable.

14:20Comfortability really kills in this business. It genuinely does. And that's pretty much it. That's how you would do Instagram theme page marketing at scale. Fire Nation, let's break this down constantly. And I mean constantly test new pages, constantly test new ads. I mean, there's such a thing as just ads just getting tiring and tired and just having this, you know, overall sense of like, oh, I already seen it. Don't want to see it again. So you need to constantly be testing new things. Measure results. I mean, there's a great Peter Drucker quote that I love. What gets measured gets improved.

14:53You're not measuring at Fire Nation. It's not getting improved and don't get too comfortable. So Ty John, bring it home for us. what's the one thing that you really want to make sure fire nation gets from everything we talked about here today we talked about a lot of stuff what's the one takeaway the one theme the one message you want to make sure that we get be willing to get comfortable being uncomfortable right what do i mean by that is one of the things when i get on these pages is i'm doing something i'm very not i'm not comfortable doing if i'm being honest with you i'm always recording videos with myself, whether it be TikToks or whether it be new trends.

15:30I'm always recording. I'm finding new ways, new and not a, I don't want to say addictive, but new and creative ways for people to consume my content. Because once I find something that people can consume and they, like it's easily digestible and they love it, people are naturally going to be attracted to the post, which makes the post go viral. So be willing to get comfortable while being uncomfortable, if that makes sense. Fire Nation, I hope that you are willing to get comfortable with being uncomfortable. Tyjohn, how can Fire Nation connect with you? What opportunities can you give us today to work more with you, to learn more from you?

16:07Break that down for us now. If anyone would like to go from zero to$10 ,000 plus per month selling their product or service on Instagram, I recently came out with a new ebook that I'll give to all of you for 75 % off, Just go to www.sellanythingonig.com forward slash fire. That's www.sellanythingonig.com slash fire. Fire Nation, you're the average. Of the five people you spend the most time with, you've been hanging out with TR and JLD today. So keep up that heat. Head over to eofire.com. type Tyjohn, that's T-A-I-J-A-U-N in the search bar. His show notes page will pop up with links to everything that we've talked about here today.

16:53One more time, Tyjohn, give us that URL and discount. www.sellanythingonig.com forward slash fire and it will automatically give you 75 % off just for tuning in to this podcast episode. Fire Nation, if this has been something that you're like, I've been waiting for an opportunity like this. This sounds like it's something I could do. Check it out. Invest in yourself. Link back up to what Tyjohn shared earlier, which is learn from somebody who's already been there. Your mentor is somebody who is currently where you want to be. Tyjohn, thank you for sharing your truth, your knowledge, your value with Fire Nation today.

17:31For that, we salute you and we'll catch you on the flip side. Thank you for having me. Peace. Hey, Fire Nation. Today's value bomb content was brought to you by Tyjohn and Fire Nation. What can 3 ,000 of the world's most successful entrepreneurs teach you? How about how to achieve financial freedom and fulfillment? My first traditionally published book, The Common Path to Uncommon Success, is a revolutionary 17-step roadmap that will lead you to the lifestyle that you've been dreaming about. This book took me 10 years of accumulating the genius of the world's top entrepreneurs. and you can get it all in one place when you visit UncommonSuccessBook.com and I'll catch you there or on the flip side.

18:12Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses and create legacy income for their families through franchising. Get started today with Franocity's Franchise Funding Guide packed with real-world strategies to launch your business without draining your savings. Visit Franocity.com That's F-R-A-N-O-C-I-T-Y dot com. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white label your own software. Say hello to our featured partner, High Level, and visit highlevelfire.com to start your free trial today.

19:01Thank you.