How AI Will Dramatically Affect Your Business in the Future with Joel Comm

0:01Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like duct tape marketing. Today, we'll be breaking down how AI will dramatically affect your business in the future. To drop these value bombs, I brought to Joel Kamm and EO Fire Studios. Joel is an internet pioneer, a New York Times bestselling author of 15 books, in-demand speaker and strategist. He is co-host of two popular cryptocurrency and blockchain podcasts and has personally minted over 1.5 million NFTs. Today we'll be talking about what exactly artificial intelligence is, how businesses can use AI.

0:42We'll talk about the tools that he's been playing around with. Joel loves to test different things and specifically what industries will be changed by AI and so much more. And a big thank you for sponsoring today's episode goes to Joel and our sponsors. Outbound Squad, hosted by Jason Bay, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, the monthly app with Jason and Ethan, where they share hacks, tips, and tricks.

1:14Listen to Outbound Squad wherever you get your podcasts. What's up, Joel? Why don't you say hello to Fire Nation and let us know what you're excited about talking about here today. I'm really happy to be on the show again. And I'm super excited about the world of AI and what it means for people in business. Whether you're looking to create content like articles or images really fast, or you want tools to help you be more efficient or effective in your work, artificial intelligence is a complete game changer. Joel, I'm glad to hear that, but listen, my man, this is the fifth time you've been an entrepreneur who's on fire, and you're actually sounding a little nervous.

1:55Is everything okay over there? Yeah, I'm fine. So what you just heard there may or may not have been me actually speaking. You may have just been AI'd right there, JLD. It's crazy because we are living in a world now where you can reproduce things at such an amazing level that things are going to get kind of scary with deep fakes and some other things along those lines. And that's why I brought Joel on here today, Fire Nation, because we're going to be talking about how AI will dramatically affect your business in the future. And if you think that even sounded a little bit like Joel, and obviously it sounded a lot like Joel, just not quite as fluid and laid back and jazzy as it usually sounds, just wait literally not years, not months, but weeks.

2:43It's crazy how fast AI improves itself. It's really crazy. And that's what we're talking about here today. So Joel, my man, what the heck is artificial intelligence? Let's just start there. Well, I mean, in its purest form, it is computer-generated content or programming that uses what we already know to exist, right? Whether it's content that's on the web, whether it's people speaking, whether it's images, and the artificial intelligence is trained to analyze that content that already exists and try to put together answers to what we're asking it for. So, you know, if you're creating an article, for instance, and you go to a tool that undoubtedly most people have heard of by now called ChatGPT, it basically, you can ask a question and unlike Google that returns a search result with pages, ChatGPT gives you the content directly.

3:46For example, I just went in right now and I typed, how will AI be used by podcasters? And it wrote me up five bullet points in about 10 seconds. It said transcription, AI can automatically transcribe audio files, making it easier for listeners to follow along and for search engines to index the content, content generation, audio processing, personalization, voice recognition. It did all of these and gave, you know, a short bullet point. And so this artificial intelligence is not a real person answering you. It is truly artificial. It is, you know, the bots. This is why we have to use it now to our advantage before we go full Terminator.

4:26Full Terminator. And that's kind of what I want to move into next. You just like shared an actual case study, like right there, like Fire Nation, you have a question about something, ask chat GPT the question, and it will come back with a very intelligent, sometimes creepily intelligent answer. So what are some ways that you're seeing businesses using AI today? And what are some ways that you're kind of foreseeing businesses implementing this in the short term? Well, the immediate thing is content creation. There's a lot of us out there that have been creating content online and finding writers, really quality writers to create that content.

5:07It can be timely, it can sometimes be expensive. I hate to say this to the content creators of the world, but if you are not excellent at what you do, then you may soon be out of a job because I can go and ask ChatGPT to write me a thousand word article on any subject and have it fine tune it to be exactly what I want it to do. In fact, I've been doing that with my site, worldvillage.com. I've been going in and just asking ChatGPT to write me fresh, original content on a subject, and then I put it up on my website, and that's just one. Then we get into the area of image design and AI is completely changing the art world.

5:53Again, if you are not on the high end of the bell curve of what you are producing as an artist, as a photographer, the AI tools that now exist can create for me in minutes something that I will never be able to generate on my own in a lifetime because I just don't have the skills. And that's just the tip of the iceberg when we're talking about content. I hope you're really having that sink in, Fire Nation, because it's such a key phrase that Joel used. If you are not literally the best of the best in what you do, you're in trouble because people are going to just say, hey, why am I going to go and get some good to really good content that I'm having to pay somebody to create and probably it's going to take time and back and forth and energy and effort when I can just use a tool that's AI, like a chat GPT and have it create something that's really good and probably only going to get better the more that I use it and learn how to utilize it.

6:51And just, of course, how AI exponentially improves itself over time. Like share some things on the visual side, like the artistic side of things, like the graphic design, Joel, like when you and I, you know, were hanging out the other day and you were showing me some things like image wise, I was like, that is crazy. If you go to midjourney.com, it will lead you to their Discord server where you can try it out for free, but anybody can go in there. And all you do is you type in the newbie channels forward slash imagine, and then you type whatever you want. You know, I'm looking at it right now.

7:30And a guy typed a big rabbit that kills a giant carrot, but the rabbit is being eaten by the wolf behind him in a 4K realistic galaxy. And I'm looking at the images that this thing created in less than 60 seconds, and they're amazing. And so, you know, the art world is being turned on its head. And you could certainly, you know, ask the question, well, if it's not being created by a human being, is it art? But you have to realize that everything that AI is creating is a derivative, some permutation of something that's already been created. And for somebody to look at this art that AI is creating, you would think that a very talented, extremely talented human being did it.

8:18And so anybody can go try this out. Just go to midjourney.com, join the discord, jump into one of the newcomer rooms and just imagine you're literally doing that slash imagine and then type something and watch what it does. And once it does it, you could say, oh, it gave me four images that are examples. And I can pick one of them and say, this is kind of what I was going for. Give me four more derivatives based on this one I selected. And when you're done, you can say, give me a high resolution image. And now that's yours. You own it. You can do what you want with it. I'm on this page right now.

8:54And some of this artwork is shocking. And then what's even more fascinating is, like you said, when you hover over the image, it gives you the words that the person input and you're just like, holy crap. It gave so little to this mid-journey and the mid-journey gave it back so much. And now what we're seeing is the skills that are being developed are those who understand how to feed the AI the right terminology to get the best results. So that in itself is becoming a marketable skill. Those who understand how to leverage and use these AI tools so that it brings back its best. And I got to tell you this, I went to Chad GPT and I said, write me a short poem about John Lee Dumas and the Entrepreneur on Fire podcast.

9:40You ready? I'm ready. Oh, I'm ready. It's three stanzas. It wrote it in about 15 seconds. John Lee Dumas, a forced to be known, Entrepreneur on Fire, a podcast he's shown, Inspiration and tips he shares with all, guiding the way he helps businesses stand tall. With guests of note, he'll take you to the top, sharing stories of success and never a flop. A wealth of knowledge for the business mind. John Lee Dumas, truly one of a kind. So tune in each day and learn from the best. Entrepreneur on Fire will put your business to the test. With passion and drive, you'll reach new heights. Thanks to John Lee Dumas and his entrepreneurial insights.

10:18Oh my God. I want to hang that on my wall right now. I will screenshot this and send it to you. And it wrote it. Just all I said is write me a short poem about John Lee Dumas and the Entrepreneur on Fire podcast. And that's what came out. And you could do it again and it'll give you another response. Or you could say, I can now go in there and tell AI, do it in a Shakespearean flair. Now, I'm guessing that it's taking some time to just scour the internet real quick for some basic information about it. Is that kind of the premise? Yeah, it's basically already got the information. I think up through the end of 2021, they scoured the entire web.

11:03And so, you know, it doesn't mean it's always going to be accurate. But what they have determined is that AI can pass the bar. they have already demonstrated that ai knows enough that it can pass the bar and so what does this mean for education what does this mean for you know what do we need to actually know um you know can people fake their way to the top with ai more than ever and how do we watch out for that to make sure that the people we are engaging with are real people because that is going to be a problem and that they are truly qualified to do the work that we've asked them to do. I mean, just imagine that voice that we shared at the beginning that was Joel was just a little bit better, a little bit more believable, but at the same time, it doesn't have to be that much more because imagine like my mother, who's 71 years old and she gets a quote unquote phone call and the person on the other end, it's my voice, but maybe it's a little distant, it's a little scratchy because, you know, mom, you know, like the audio might not be great because, you know, I'm in trouble right now and I'm having to use this, you know, kind of crazy phone, but you need to help.

12:17I mean, like that's scary because like it was sound, it sounds just like you. It just doesn't sound, you know, really as flowy as you are. It's going to get better. And it's going to get better. Not like, not tomorrow, but in a few weeks, they will, their algorithms are going to continue to be adjusted and fine-tuned. And you got to be nervous about this in Wayfire Nation. I mean, you want to be, you know, adopting this and getting excited about it too, because there's some great uses for it, but you want to be prepared as well. Like it really just takes me back to when I was a kid. My parents always said, hey, if somebody comes to pick you up that's not us from school, there's a key word.

12:53And there was a key word. It was my favorite stuffed animal's name. They had to say that word. And that meant that my parents okayed that. And I knew that if anybody came to pick me up. They didn't know that key word that they can, I was not going to get in that car. You know, of course, like the stranger danger idea. And so that's, to me, it's like, you need to have conversations, Fire Nation, like with your parents, with your grandparents, with your kids that like, if they ever get a phone call or are communicated and it sounds a lot like them, like there needs to be a question that you ask and that obviously that, you know, chat GPT or whatever, you know, that, that voice coming back will not know exactly what that answer So just like some food for thought, but we're not going overboard in the scary train here, but you got to be smart.

13:38You've got to understand there's both pros and cons and scary things and amazing things are going to be used with this. And we're going to be talking about something you have no idea, Fire Nation. You couldn't guess the topic, I promise you, when we get back from thanking our sponsors. Have you ever thought about starting a completely new business from scratch? Maybe a nonprofit or a bakery serving up the most chocolatey croissants. Yum. Whether you're starting a new business or growing one, if you want it to be successful, you need the most talented people on your team. That's where ZipRecruiter comes in.

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14:47Again, that's ZipRecruiter.com slash F-I-R-E. ZipRecruiter, the smartest way to hire. Content is a major driver of traffic and leads in most businesses, but creating great content takes a lot of time and people. That's why AI is making major headlines these days, and HubSpot's AI-powered content assistant is coming in hot. HubSpot's AI-powered content assistant helps marketers brainstorm, create, and share content quickly and easily. It not only can help you come up with content ideas, it can also help you draft blog outlines, write content on any topic, develop prospecting emails, and more. HubSpot also offers ChatSpot, a conversational bot and HubSpot CRM whiz.

15:25Need help finding contact records, running reports or pulling up data points? ChatSpot's got your back. HubSpot's new AI tools are powered by OpenAI's GPT-3 and are all-in-one AI-powered tools designed to help save you time, get more done and grow your business faster. The easy-to-use CRM just got even easier. In a world buzzing with AI solutions, HubSpot just released some incredible tools that are going to level up your productivity and grow your business. Get early access to HubSpot AI today at hubspot.com slash artificial dash intelligence. So Joel, we're back. And as I promised before the break, Fire Nation was going to have no idea what topic we were going to talk about because it's off topic and you have no idea what we're talking about.

16:06I'm not sure I know. So let's bring it on me. Let's go. You moved to Palmas Del Mar two years ago and we've been friends for eight years, but obviously our friendship's grown over the past two years because of our neighborhood Now, talk to me about your latest obsession with pickleball. Oh, I did not see that coming. I love pickleball. In fact, my new carbon two paddle arrived today. And I thought of you because you're the one who recommended that I buy it. And I don't know what day we're airing, but just this very day, I went out with our local Frankie Farina and he did some drills with me so I could understand a little bit better.

16:45And I'm playing like five days a week now. I love the game. You are. It's something that, look, I'm an overweight, past middle-aged man, and the knees don't hold up like they used to, and there's a lot of things that athletically I can't do or would hurt to do, and this is something that gets me out there every day, running around for an hour and having a really good time. But you can and are becoming a terror on the pickleball court, which is part of the beauty of the sport is, you know, you need a lot of skills that don't necessarily involve like having to run, you know, 11 miles, which is what the average soccer player runs during the match.

17:28So pickleball is great for so many reasons. I know there's some listeners, um, that love the sport. I actually have had a, a, a awesome listener for years, um, who wanted to start a podcast, um, inspired by entrepreneurs on fire called shockingly pickleball on fire. And I, of course, I gave her my blessing and I was guest on the show because I loved the conversation around pickleball and it was a lot of fun. And I hope you use Michael O 'Neill's promo code for that carbon. I did. I saved 15 % using promo code solo hour. And it shipped quickly. Things come to Puerto Rico a little slower, but that panel came really quickly.

18:08So I'm excited about it. I wonder what AI would have to say about pickleball. I bet it can write all kinds of interesting stuff. That'd be awesome. We'll figure that out sooner than later. One thing I think you're going to love about that paddle, and you might have already experienced it today with your lessons with Frankie, is it's just got this grip on it that you can actually really use to control the ball and paddle a lot more. That's one thing I love about the Carbon. So I hope you get to utilize that. But I do want to shift back because we talked about ChatGPT. We did talk about MidJourney.

18:38What are some other tools you're having some fun playing around with? There's so many and they're popping up every day. If you go to AI Telegraph.io, this is a great site to bookmark. And not only are they using AI to create content, but for example, the owner said, write me a new Beatles song using AI. And it wrote the lyrics to a song called Here Comes the Sunflower. That's very Beatles. And there's a list of tools here. For example, here are some of the things you can do. You can use Clean Voice, John, that will automatically edit your podcast episodes using AI for you. You can use Beethoven and it will create unique royalty-free music for you on the fly.

19:29If you use copymonkey.ai, it will create your Amazon listings for stuff you want to sell on the Amazon market in just seconds. And this is now expanded to video. There's several video sites. One of them is called video, V-I-D-Y-O. You can make short-term videos from existing long-form content. This is just the beginning. There's so many uses. And now that the AI genie is out of the bottle and people understand how these tools can be used, we're going to see as many different uses for AI. I just ran across this one right now. Crisp removes background voices from calls. So let's say there's noise behind you and you want to use that recording, but you want to get rid of the background.

20:17Apparently this will do it. What about when Gus barks? I would call that background noise. He just wants to be on the show. Come on. And people like it. I leave it in. They're just like, oh, I heard Gus the other day. I'm like, yeah, you did because I didn't take it out. There's a Gus spotting. That's when our UPS driver shows up that time every day. So one thing I really want to dive a little deeper into on the last topic of our conversation is the industries that will be changed? We talked about how graphic design, about how content creation, like around writing, what are some other industries you can really see being affected by AI?

20:56You know, let's ask ChatGPT rather than give my opinion, what industries will be changed by artificial intelligence? I'm just going to ask the question right up and the answer is going to start typing out in less than five seconds as it scours the web to go, all right, let me think about what this looks like here. Oh, it also kicked out the Shakespeare John Lee Dumas poem. We'll end with that. So one of the shortcomings actually of ChatGPT is it is overloaded right now. There are so many people that are using it. So while I'm refreshing and waiting for it to go, AI, I believe, is going to impact just about every industry that we can think of.

21:39Think about manufacturing, right? You know, you've got people that are designing the best way to manufacture a product. What does this assembly line look like? What type of materials do I need to use? AI can shortcut a lot of those processes and help the people that would otherwise be paid to determine how that factory should operate, guess what? They're going to be out of business. They're not going to need them because AI is going to tell them. Coding, if you're writing code for anything, whatever you're producing, AI now can write code for you. So if you're a JavaScript programmer, guess what?

22:19You don't necessarily need to write everything by hand anymore because AI will do it. Healthcare, It's a great industry. AI can be used to analyze and diagnose and treat, right? So we can look at medical images and go, oh, I see what's wrong with this person. Transportation, self-driving cars are coming, right? Drones are coming. The way we think about transportation is completely going to change. If you're in retail, AI can handle inventory management, you know, much better than we can. We have so much problems with shrinkage. AI can help you do that. And education, I think, John, is going to be one of the biggest ones because now you can have a personalized learning experience, right?

23:06So AI can create tutors that are specialized to individuals' needs. And so teachers are going to be able to help put their students in silos a little better to determine exactly what each one needs. Again, this is not exhaustive. This is just the tip of the iceberg. The tip of the iceberg, Fire Nation. And again, by the time this actually even comes out, it's not going to be that long from when we're chatting. But there's going to be some massive improvements then because this is an exponential curve and it is absolutely insane. So, Joel, let's take this home. If that response from chat GPD has come up, we can hit that.

23:47But otherwise, what's that Shakespearean poem? Well, what you don't know is I just used that response to answer that question. Oh, you did? Oh. Yeah, see, you didn't even know. It just sounded like I knew exactly what I was talking about. Yeah, I thought you were refreshing, which actually made me think that it's really fascinating that what I was kind of foreseeing when you were talking about how it's kind of clogged up right now, just like how everybody used to back in the day. we used to share servers for our website. Sometimes our websites would get slow and stuff. There's going to be a future where you can buy a premium where you're going to have a dedicated chat GPT channel that's going to be instant for you if you're willing to pay that.

24:25That's kind of, I think, where it's going to be going. I do have the Shakespearean poem, but I want to point out the tool that was used at the beginning when you first heard my voice. I input the text for that into a project called resemble.ai. and what I did with resemble is I read about a hundred sentences that they asked me to read. So I fed it my voice and then I said, okay, now that you've got my voice, read this text. So I never spoke that text. It just used the AI from what I fed them to create that. And everybody can go play with this. You can as well. We can make an AI Johnny bot. You know what we should actually do at some point, I'll do that.

25:06And then you and I will just have like a Skype message or maybe like a WhatsApp conversation back and forth. And then we'll just use the transcript from that and we'll plug it in and just have that be recorded as a podcast and then release that. Like that'd be fascinating. That would be a lot of fun. So here is what chat GPT, I said, now read the poem like Shakespeare and I shall give it a Shakespearean fleer in my reading. John Lee Dumas, a name to be renowned Entrepreneur on Fire, a podcast that he hath found A treasure trove of inspiration and advice His guidance doth help businesses rise With guests of note, he shall take thee to the peak Of success stories with nary a leak A wealth of wisdom for the entrepreneurial mind John Lee Dumas hath been one of a kind So tuneth in every day and learneth from the best entrepreneur on fire shall put thy business to the test with passion and drive thou shalt reacheth new heights thanks to John Lee Dumas and his entrepreneurial sights that is so fantastic and I love the accent you dropped in there as well made it incredibly authentic and Joel as we close up here where can Fire Nation go to learn more about you, what you have going on any final takeaway or call to action you have, and then we'll say goodbye.

26:33You know, follow me on Twitter at JoelCom, a website, JoelCom.com, or join our Discord, where we're talking about all things Web3, which includes AI at Discord.gg forward slash nifty. Thanks again for having me, John. My pleasure, and Fire Nation and myself, Joel, salute you and we'll catch you on the flip side. Hey, Fire Nation, a huge thank you to our sponsors and Joel for sponsoring today's episode and Fire Nation Successful Entrepreneurs, they're great at three things. Productivity, discipline, focus. That's why I created the Mastery Journal so that you can master productivity, discipline, and focus in 100 days.

27:10And we're talking step-by-step. Visit themasteryjournal.com and I'll catch you there or on the flip side. Outbound Squad, hosted by Jason Bay, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, the monthly app with Jason and Ethan, where they share hacks, tips, and tricks. Listen to Outbound Squad wherever you get your podcasts.