How to Crush It with Challenges with Pedro Miguel Adao: An EOFire Classic from 2022

0:28Who's ready to rock today, Fire Nation? It is the art and science of marketing. And if you are thinking that you already missed a lot, it's not too late. Business isn't going anywhere and oh, so much more. And a big thank you for sponsoring today's episode goes to Pedro and our sponsors. Fire Nation, success isn't a solo journey. It's about who you surround yourself with. That's why I built the Freedom Circle, a powerful community of entrepreneurs ready to support, inspire, and share the ideas that move you forward. Visit freedom-circle.com to learn more. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies?

1:08Build funnels, automate follow-ups, manage clients, and even white-label your own software. Say hello to our featured partner, High Level, and visit highlevelfire.com to start your free trial today. Pedro, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Oh, man. What's up, Fire Nation? Happy to be with you guys. I'm coming to you live from recording this. I'm in Hawaii. Hawaii. I'm trying to match. It's almost like Puerto Rico, except not nearly as taxable. It's the Caribbean versus the Pacific. Yeah, yeah, yeah. And so awesome.

2:00Just about being with you guys. Love JLD, love Fire Nation. And something about success that most – oh, here's something. And I guess this is kind of becoming more well-known because of Gary V. You don't have to fight your way to the top. That's not what I've done. And I just believe that, man. Love is the number one business strategy. Yes, I love that. And Pedro, the love's going right back at you. I mean, we've become friends. I love you like a brother. And Fire Nation's got to know you over the years as well. And we're talking today about how to crush it with challenges, which you've done so, so, so well and so, so effectively over the years.

2:38But before we get into exactly what we have going on with you right now, let's talk a little bit about your backstory. like catch fire nation up. I mean, some of them have heard past episodes. Some of them have not. So what's the deal? Yeah, I'll make it super quick because I so much to talk about kind of what's happening these days, but super simple backstory. I've been an entrepreneur, um, since I was 28 years old. So I'm coming up on almost, gosh, 20 years as an entrepreneur, um, got my start in real estate and financial services. And, um, and so kind of fast forward, I was running a really successful brick and mortar financial planning kind of firm, was running some Facebook ads and had some funnels, but I was really doing like live events, live workshops, had no plans of being an online anything.

3:27I was super happy running my financial business. And then I kind of got, the story is I felt like God tricked me into talking and teaching on some spiritual principles and how I leverage my spirituality and my faith in my business life. And I ended up doing a free masterclass, which has now become our free challenge model. About four years ago, almost to this time right here, I did a free 30-day masterclass. I spent$3 ,000 in Facebook ads to train for 30 days to complete strangers. And I had no offer to sell them, had no plans on launching anything. It truly was a passion project. I just felt led to do it.

4:11A couple of buddies kind of put me, kind of challenged me to do it. And in fact, it was a podcast interview I was on that the podcast interview was kind of blown away with some of the concepts I was sharing. And he's like, bro, like, do you really not have anything else I can send my listeners to? I'm like, bro, like, I don't. Like, I don't have a book. I don't have anything. He's like, I've got a lot of listeners. You should probably have something for me to send my people to. And I was like, all right. So I was at that time. I was – I love Expert Secrets by Russell Brunson. I read that book a couple times.

4:46I remember this concept he had in there called the master class that you can do for free when you're kind of just getting started. So I did a 30-day free master class, and the rest is history, man. About seven, ten days in, people began DMing me, asking me for the link, asking me what's for sale. Here's my credit card. Whatever you're selling, I want it. I'm like, bro, nothing's for sale. There's no link. I'm doing this for free. When it's over, it's over. They're like, what are you talking about? You're like, stop playing around. Nobody would do this much work for free and not sell something.

5:21I'm like, well, call me crazy, but I have nothing to sell you. And just to make a long story short, man, people just kept bugging me that they were like, we don't want this to end. They're like, you're our mentor. You're our leader now. You're our mentor. You can't just abandon us. And so keep this going. And so we just launched a nine ninety five, 12 month membership. We had no course, no trainings. I had no curriculum. I was just kind of teaching things I had learned by going live in a Facebook group. And that was almost four years ago, May of 2018. And we just – with the rest is kind of history.

5:57We've done now 60 challenges since then to grow that brand. And then we launched another brand called Question with Challenges, teaching our challenge framework. After helping people like Dean Graziosi and Roland Frazier and Pete Vargas and so many other entrepreneurs kind of behind the scenes, we've kind of consulted and mentored them on our challenge framework. A bunch of them encouraged me to do my own launch and teach, put a course out there on challenges. And this is now our third year offering that. And man, it's insane. Like, you know, eight years ago, I found myself in a pretty busted place.

6:32My real estate investment company was completely upside down. We had failed. I mean, like I kind of thought my life as an entrepreneur was over. And to kind of be where we are today, eight years later, like it's just insane that I get to live the way I live. and create so much value in helping people. And really this challenge framework has been a huge, huge part of it. Like, as you know, GLD, like this is all I do. Like, I don't have lead magnets. I don't do webinars. I don't do anything but challenges. And so I'm happy to unpack it for your listeners. Well, I love hearing your backstory. It never gets old because it's just such a cool evolution that you created.

7:09And, you know, to see where you are today, like you actually just celebrated your 25 year wedding anniversary and you did a renewal of vows and it coincided with actually my wedding that I had here in Puerto Rico, which is just a really cool thing. So we were kind of going back and forth about that pre-interview. And, you know, what you've created with challenges is just so amazing. And so I want to start with the basics for Fire Nation who's listening right now, who's like, yeah, maybe I heard the episode last time, but it was over a year ago. And, you know, maybe I've never heard it or whatever, but breakdown, what is a challenge and why the heck are they so effective?

7:43In its most simple terms, a challenge is a form of a virtual event, except instead of doing a one-day, two-day, or three-day all-day event, it's done over a length of time. So my tip, the most commonly known challenge framework is a five-day challenge where it's time-based, where you're showing up live. That's a huge part of kind of how we innovated this was most challenges before I kind of came on the scene were all prerecorded. So kind of our version of a challenge, it's time-based. It starts here. It ends here. So there's urgency. People know they have to show up. It starts on this date, ends on this date.

8:25so it lasts for a period of time i think five days i would say three days is the shortest time frame and then probably you know 30 days is probably kind of like the longest you want to do unless you're in like the fitness niche supplementation you might want to go 90 days but they're time-based five days it's seven to ten is a sweet spot they start and end um they're live you're you're teaching you're showing up live with really actionable training and content You're giving people assignments every day. So it makes a challenge different than just a webinar or just content on the internet is like you're actually creating a through line for them.

9:05You're kind of taking them through a logical process, a sequence. There's a big promised outcome. It's not like, hey, just come learn a bunch of stuff. It's actually come achieve this result, come achieve this outcome with us. And so it's very outcome focused. we need focus. We all need to focus on something. And so it has a big promise of this outcome that your challenge is promising to solve or deliver for people. You're giving them daily actionable assignments that create what we call micro wins that help people actually make real progress. And so, I mean, that's, and we run it inside of a Facebook group because one of the cool things that challenges do better than anything else I've ever seen is they create real community.

9:53They create real connection where people are not just connecting to you, but they start building connection and friendship with each other. And the best place I've found to do that and create that kind of experience is in a Facebook group. We used to always do them in private Facebook groups. And kind of now as our brands have gotten bigger and as I'm working with bigger and bigger people, we now run them in actually public Facebook groups so that the content can be shared. And now it's like we're getting tons of organic reach by encouraging our challengers just to share every day's post and training.

10:29And now we're getting just millions of free eyeballs on our challenges from running them in a public Facebook group versus a private Facebook group, but in it, in a, just kind of in a simple, most simplest format, that's what a challenge is. And man, why are they effective? Yeah. Just dive into that. Let's hear it. Challenges are effective because I think it's the best version of the art and science of marketing all in one campaign. So obviously just as human beings, we work with people and we want to buy for people that we know, like, and trust. Know, like, and trust is never going away, right?

11:07And so a challenge helps you build know, like, and trust with complete strangers in just the quickest form I've ever seen, right? And so that's partly why it works. Part of why it works is you're offering massive value for free. You're giving people results in advance. So you're tapping into reciprocity. You're creating massive levels of risk reversal. You're taking on all the risk. You're pouring out your time, your energy, your money, giving away some of your best training for free up front before you ever ask them for a dollar or anything. So you got all this – you got this just insanely kind of awesome reciprocity you're building.

11:52You're reversing their risk. Most consumers are getting more and more fickle. They're getting more and more – people are getting more concerned about scams and is this real and will this really work for me? And by just having them experience you for five, seven, ten days, you're eliminating that risk. They're getting to actually see who you are and if they like working with you. So it's just like a Costco-free sample, right? We call it taste and see marketing. And so people get to taste and see and experience that this is amazing and that you're for them. And then from just a pure marketing standpoint, if you think about a value ladder, think about like a free lead magnet to a$7 to$37 chip wire offer.

12:43If you think about a$1 ,000 to$2 ,000 kind of core offer all the way to a high-ticket program, well, you can run a lead magnet funnel. Then you can run a VSL tripwire funnel. Then you can try and launch a webinar funnel. Then you can have a high-ticket funnel and do all this work, write all that copy, do all that stuff. Or you can run one challenge and literally, you know, basically go through the entire value ladder in one campaign. And that's why we've been able to be so effective, JLD. And like we've been able to get so much done so quickly because a well-designed challenge, literally you accomplish the entire value ladder in five, seven days or less.

13:30Fire Nation, I really hope you're taking in all this value that Pedro is dishing out. And speaking of dishing out, that taste and see marketing. Like, I love that phrase because why should you expect blind trust from an individual? Earn that trust. You should be proud of earning that trust. That is a huge part of what you're doing in this world. And we have a lot of stuff we're talking about, Fire Nation, when we get back from thanking our sponsors. Okay, let's talk about a platform that's completely changing how entrepreneurs are running their business. And they are also our featured partner, High Level.

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14:42That means recurring revenue, loyal clients, and total control. So whether you're tired of duct taping tools together or ready to start offering high value services with ease, High Level is your unfair advantage. On top of it all, their support team is second to none and has your back every step of the way. Seriously, every question that pops up, they will have your answer waiting. And if you visit my special partnership link, you'll get a free trial. So visit highlevelfire.com to start your free trial and see why thousands of businesses are switching. That's highlevelfire.com where marketing, sales, and automation finally come together High Level, join the revolution Fire Nation, let me drop a truth bomb The biggest bottleneck holding most entrepreneurs back isn't lack of ideas, tools, or hustle it's lack of connection and when I scaled my business to eight figures and mentored thousands of entrepreneurs I saw the same thing again and again people trying to do it alone and that's why I created the Freedom Circle You've heard me end every episode of Entrepreneurs on Fire by saying you are the average of the five people you spend the most time with.

15:47That's not just a quote, it's the reality of success. The Freedom Circle instantly becomes your family of five and then some. It's a community of driven entrepreneurs ready to pour ideas, connections, and support into every part of your journey. So Fire Nation, if you're ready to level up and finally create freedom on your terms, head to freedom-circle.com to learn more. that's freedom-circle.com. So Pedro, you're known for making bold statements. I mean, I make bold statements. We're kind of bold individuals ourselves, but you truly believe that an entrepreneur would be crazy or they would, as they would say in Puerto Rico, loco to not run a challenge at least once a year.

16:29Defend that statement. yeah i mean i don't like pedro but i'm crushing it my lead magnets i'm getting cheap leads and i've got a sales team and i've got i'm like that's awesome if your marketing is working if you're achieving all your goals for your business that's great congratulations most people are not and that's cool i would still recommend that you run at least this challenge framework at least once a year. And how I defend it is Exhibit A, Grant Cardone, Exhibit B, Tony Robbins, Exhibit C, Dean Graziosi, Digital Marketer, Roland Frazier, Eben Pagan, Frank Kern just emailed me yesterday about a challenge he's running.

17:13So here's the simple, like if I was in court presenting a case, If the biggest, most skilled marketers on the planet are all running challenges, when they have huge marketing teams and when they could be doing all those other campaigns and they're running challenges, then that should pretty much answer the question of whether you should be doing one or not. If the most skills marketers in the world are taking time to run these when they could be just running all the other campaigns, that should be a clue to you that these are incredibly effective and do things for your business that no other marketing framework can accomplish.

17:54And so – and also, JLD, I've seen people, brand-new entrepreneurs, early stage. They're like, well, yeah, Pedro, that's Dean and Tony and JLD and all you guys are big, fancy, accomplished marketers. I'm just getting started. I have seen more people earn their first dollar by running a challenge after struggling with VSLs, after struggling with lead magnets, after struggling with webinars, after struggling posting free content for the last 85 years. right i mean a smart ass but like you know i'm saying like i've seen i've seen brand new entrepreneurs make their first thousand ten thousand hundred thousand on the back of challenges so you know like it's very rare you find a framework or you find a tactic or strategy that works just as well for early stage entrepreneur as it does for the biggest names in industry and this challenge framework is one of those frameworks and it is because it's built on principles that will never change about human behavior, human psychology, and it just leverages the internet to create massive value at scale.

19:00So I think you'd be crazy not to run one of these unless you simply just are so content. You've got all the money you ever want in the world, and you're making all the impact you want in the world, and you happen to live in Puerto Rico, You get to keep all of your money. Maybe then you can justify not running a challenge. But even that person, if that person exists, I don't know if that's a real person or not, even that person should do a challenge at least once a year. I love it. I love it. And Fire Nation, this episode is going to be valuable no matter when you hear it. In 2022 and 2026 and 2045, because Pedro's just giving you super value here.

19:46just these foundational value points are never going to change. But we do have something kind of timely that's coming up that I want to spend the next or the rest of the episode chatting about. You know, here we are talking. This episode is actually going to be going live May 10th of 2022. And within this week, you have something pretty cool coming up. So talk to us all about it. Set the table. Wet our appetites. We're ready to eat. Yes. So starting on May 16th, Monday, May 16th, I am doing, I'm hosting a, you guessed it, a challenge. We're calling it the crush it, the five-day crush it masterclass.

20:25And starting Monday, May 16th through that week, I'm literally absolutely for free going to be pulling back the proverbial curtain. And I'm just going to share with you exactly what I've done to go from brand new, just getting started when I had no email list, no social media following. I didn't have any friends in the industry. Guys, if you're just brand new getting started, I was literally exactly where you are now just a few short years ago. And I'm going to show you the exact step-by-step framework that took me from industry outsider, complete obscurity, and how we've built not one, but two number one brands in two different niches.

21:05And I'm going to show you that exact process, absolutely for free over five days. and um and jld's gonna have a link for you to kind of go and register and i think you would be crazy not to be part of that and um starting live monday may 16th the five-day crush it master class and what our promise there our tagline promise is we're going to show you how to 100x your impact and income with challenges because that's what you're here for like let's just be real clear. Nobody, like, I don't, I don't, there's nothing about challenges. Like, I don't love challenges. I love what challenges allow me to do, right?

21:49None of you really should care about a challenge. If it wasn't for the fact that a challenge, a well-designed, well-run challenge will let you serve people at scale. Jim Rohn, the great, in my opinion, the greatest, personal development coach and mentor of our generation. Service to many leads to greatness. If you want to have an amazing life, if you want to live an amazing lifestyle full of impact and income, and I put impact before income because I actually do believe there's nothing wrong with making money. I want you to make tons of money. We're blessed. We do well financially. But But how we got here wasn't by trying just to make a bunch of money.

22:34It was about thinking more about how can we serve at scale? How can we create massive value in this world and then let the money and let the income kind of follow and be attracted to us on the back of that? So this is it, guys. It's going to be an amazing time, five days. I'm not pulling any punches. I'm going to speak to some mindsets that have been essential for this thing to happen for us and for you. I'm going to talk about some heart, what I call heart postures. Guys, to win in this game, it's not just about mindset and tactics. You really have to have your heart in a solid place. and I think I'm gonna talk about kind of how to have your, how to think, how to feel and how to actually serve and leverage some of these modern day marketing tech to serve at scale, how to 100 extra impact and 100 extra income absolutely for free in those five days.

23:31Fire Nation, your time is your most valuable asset and I'm sitting here right now and I'm telling you this is going to be so worth your time. The knowledge you're gonna walk away with, all this amazing free content, this amazing value bomb drop by Pedro is going to be so worth your time. You're going to walk away saying that is insanity. I've seen him do it before and he gets better every single time. He's going to do it again. And it is eofire.com slash challenges, eofire.com slash challenges. Go through that link, get over to that signup page, sign up, just consume the content, like actually consume the content.

24:13Pedro is a very passionate person and he also delivers value within that passion as well. So it's going to be a great five day challenge. I mean, I'm always someone that's tuning in. I've watched the ones in the past. I learned things every single time, even though, you know, I've gone through a lot of this stuff in my own business. I'm still learning things because Pedro is the kind of guy that he's cutting edge. He's always come up with new things. He's always one step ahead of the competition. sometimes four or five steps ahead of the competition, eofire.com slash challenges. So before we say goodbye, Pedro, is there anything else you want to share with Fire Nation?

24:50Maybe I would speak to this, GLD, is that I don't know where people's heads are at.

24:58You hear a lot of – there's a lot of talk these days about inflation is out of control and there might be a recession coming. There's a war in Ukraine. And like, there's a lot of kind of just news and stuff out there, a lot of headlines and kind of a lot of doom and gloom. Just, you know, if I'm being real, I see out there and I would just encourage people that like, just, I, I just still, I feel like it's just a phenomenal time to be alive. I think if you're listening to this podcast and you're like, oh man, I missed my window. I should have launched my thing or my podcast. I should have wrote my book or I should have done that thing.

25:35I feel like I missed my window. I feel like it's too late. I just want to encourage you, man. It's not too late. You just got to – when you just follow a proven process, this challenge framework, JLD, it's a game changer. It's allowed me to achieve decades of outcomes and results in a matter of a few short years. So I would encourage any of you, if you're thinking that you kind of missed the boat, you missed the window, you missed the YouTube craze, the TikTok craze, you missed all the crazes. Listen, business isn't going anywhere. The internet isn't going anywhere. People will still are happy to exchange money with people that are awesome at what they do and can solve real problems.

26:19And if you want to launch, grow or scale any business in any niche anywhere in the world, I just think and I'm a little bit biased, but I just think and have tons of proof that our challenge framework is probably the best, simplest, easiest framework to put your hands on to to have the impact you want to have in 2022 and beyond. So I think that's my final message, man. That's why I just, every year I do this challenge, I get my mind blown about all the different types of people that we've seen have massive success in industries and niches that you wouldn't even think were possible. So I just want to encourage you guys that it's not too late.

26:57Let's go. Let's go. Eofire.com slash challenges. Because Fire Nation, you're the average of the five people you spend the most time with. You've been hanging out with Pedro and JLD today. So keep up the heat. Head over to eofire.com, type Pedro in the search bar. The show notes Pedro pop up. Maybe go on a little Pedro Bins session with all the past episodes as well. And Pedro, thank you for sharing your truth, knowledge, value with Fire Nation today. For that, we salute you and we'll catch you on the flip side. Thanks, buddy. Hey, Fire Nation. Today's value bomb content was brought to you by Pedro.

27:30And successful entrepreneurs are great at three things, productivity, discipline, and focus. That's why I created the Mastery Journal. so you can master productivity, master discipline, and master focus in 100 days. And we're talking step-by-step. Visit themasteryjournal.com and I'll catch you there or I'll catch you on the flip side. Fire Nation, success isn't a solo journey. It's about who you surround yourself with. That's why I built the Freedom Circle, a powerful community of entrepreneurs ready to support, inspire, and share the ideas that move you forward. Visit freedom-circle.com to learn more.