How to Eliminate Family Life Crashing and Burning for CEOs, Business Owners, and Executives with Leo Simpson II

0:01Boom! Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire. Brought to you by the HubSpot. podcast network with great shows like Duct Tape Marketing. Today, we'll be breaking down how to eliminate family life crashing and burning for CEOs, business owners, and executives. To drop these value bombs, I brought Leo Simpson into EO Fire Studios. Leo is a six-time author, an adjunct professor of business, and the family business life mastery coach. He helps CEOs, business owners, and executives eliminate family life crashing and burning. And today, Fire Nation, and we'll talk about the three misleading beliefs around this topic and bust some myths.

0:39We'll talk about achieving mastery in family life and business and so much more. And a big thank you for sponsoring today's episode goes to Leo and our sponsors. Outbound Squad, hosted by Jason Bay, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, the monthly app with Jason and Ethan, where they share hacks, tips, and tricks. Listen to Outbound Squad wherever you get your podcasts. Leo, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

1:21What's up, Fire Nation? Pleasure and privilege to be with you guys. you know, I think that something that people disagree with regarding success is more of it's a disagreement because of a misconception or a superficial ideal. And that is that success is something based on the things we have as results and outcomes and achievements and the things that are materially visible. And the reason I say that is because you got to kind of go back to a definition of success, like a very raw and rich definition. And the best one I've found comes from Earl Nightingale. And that is success is the progressive realization of a worthy ideal.

2:10And I'm a data guy. I have a background in accounting and research. And one of the interesting parts is even though you're looking at the data, the output, what it's saying, in order to understand what the true value is, you gotta go look at what the reason was for doing what you do. And that's the same thing when it comes to success. We might get results, we might get data, we might get some things happening, some outcomes, but if we don't know why we were doing it and what the purpose, we can't really know if we've really achieved success, especially when it comes to a worthy ideal. I love that quote for a lot of reasons.

2:45And the two key words in that quote, in my opinion, is progressive and worthy. So what people need to realize is it's not about the realization of an ideal. It's not about getting to the finish line of some ideal you have. It's about getting to the progressive realization and not just of any ideal, but of a worthy ideal. That's the key with that quote. And I love that. And Fire Nation, we're going to be talking today about eliminating family life, crashing and burning for CEOs, business owners, and executives. And when you hear, Leo, about wildly successful business owners or CEOs, you usually know their home life is a mess.

3:30So why is a messy family life combined with a thriving business life such a problem? That's a powerful question, JLD. Well, it's not just one reason this is the case. It's actually three. And it's based on three misleading beliefs. And the first one is trying to achieve balance. Okay. The second one is making one more important than the other. And the third is not knowing the relationship between family life and business life. And let me give you some specific detail on each one. When you're trying to achieve balance with something, you got to understand the nature of the things you're balancing in order to make sure that you're measuring appropriately.

4:13Remember I said I'm a data guy and an accounting guy. And so there's certain things that you measure in certain ways. You can't measure quantitative things in many instances the same way you measure qualitative things. So the same thing with family life and business life. If you take them and separate them, which separation is not the issue, it's more so how you're measuring. You put them on different sides on a scale, which is a certain type of measurement and you're trying to achieve a certain amount of time, energy, effort in each in an equal manner to where they balance, it's impossible because in many instances, we're going to spend more time working on our business in many instances than we do with our family.

4:53Then there are times where we're spending more time with the family that we are in the business and it just creates this chaos, frustration. The other side is trying to pit them against one another is not too good either when you're trying to make one more important than the other, because that's where you start thinking, Hey, you know, I think my business life is funding my family life and it's not really, you know, reciprocating because there's a misbelief about it. And here's the third one. When you don't understand the relationship between the two, it creates chaos and frustration because you're trying to balance something that's not able to be balanced.

5:30And you're trying to position something as far as choosing between it that's not capable of being chosen between. There's a unique relationship between these two and we're going to talk about it. Well, I do want to talk about it because you're talking about these three misleading beliefs. And, you know, we really want to go deep on busting some of these beliefs so that our listeners can really start to kind of build the foundation that they need to build both a thriving business life and a thriving family life because it is possible if they have the tools. So take it away. Absolutely, man. So just like there are three misleading beliefs, there are three accurate beliefs and they correspond to each one.

6:14So instead of trying to achieve balance, which is not possible for family life and business life, achieve flow. Okay. When I say achieve flow, you can have them separated. But when you have a circle and you have two different points on that circle, guess what? It doesn't matter really where it is on that circle. One thing is going to flow out into the other and the other is going to receive and flow out into the other just like the other. So you've got to position family life and business life to be aligned, not balanced, not weighed, but aligned so that there's flow. The second accurate belief is actually related to making fuel.

6:55Here's what I mean by that. So think about a fire, right? If your house is on fire, that means the fire is uncontrolled, out of control, and it's just frustrating. It's just problematic. But I asked my wife this question the other day. I said, can you have a fire in a house and it'd be good? And she said, no. I said, you sure? And as we talked about it more, she's like, well, yeah, you can because you can have the stove going. You can have the fireplace going. You can have a candle going. When you actually have fire heat substance that can actually be destructive in a contained manner It can actually produce value And that's what you want to do with family life and business life is actually position them To where they can fuel one another and that's easily attainable when you achieve flow and the third one is create focus In other words attain clarity about family life and business life Too often we separate them only to think about them independently independently rather than think about them interdependently.

7:56And when you understand them as independent dynamics that actually have a dependency on one another at the same time, then you can understand why they feel one another and why they actually create flow. That is the essence of the accurate beliefs that destroy those misleading beliefs. So I love that you keep using the word flow because it's such a powerful word and concept and something great to really be gearing up to achieving as we kind of go through life here. Now, before we move on, can you just really quickly just state those misleading beliefs and the accurate beliefs just one more time as kind of a quick refresher, just bang, bang, bang.

8:37Absolutely. Misleading beliefs, trying to balance, making one more important than the other, and not knowing the relationship between the two. the accurate beliefs achieve flow make fuel create focus fire nation if you weren't taking notes before i hope you were just then because that was laid out clearly and definitely and those are some key concepts to really sit down and think about and we have a lot more to talk about all around this topic when we get back from thanking our sponsors tech is great it can help us grow and scale our businesses in so many ways, but it can also be clunky, time-consuming to manage and expensive.

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9:55Get started for free at HubSpot.com. That's HubSpot.com. Leo, we're back and Fire Nation, they're listening to this interview right now. And by doing so, they are already self-selecting themselves as people that are ready to achieve mastery, both in family life and business life. They want this. They're listening to you. They're absorbing it. They're taking notes. What do we do today? One of the things that's important is first and foremost, when you have these accurate beliefs and these misleading beliefs very clearly delineated, It positions you to be in this place where you can actually build mastery.

10:38I like to liken it to you actually being brought into the front of a building called mastery, where you have this posture now of you believe that this is possible. You know that this is possible. Then you understand there's this parity between family life and business life that though they have uniqueness within the context of them, You know that they provide value, flow, fuel, and clarity that makes it so unique in what you can experience. And then the last thing is your passion is reignited, is really what I'm trying to say, for these two elements. It creates this beautiful thing. And see, this is why I talk about that building called mastery, because what happens is you are in an environment that was just chaotic, frustrating, disruptive, just and it seems like it was just confining.

11:33Well, a building is a confinement as well, but the reality is when you get into a building that's defined to give you value and to provide you value becomes a protective structure. And when you achieve mastery, but more so in this case, you position yourself to achieve mastery. Now you have this new view, this new look on what it is that you can actually attack within the context of family life and business life. Wow, Fire Nation, getting some chills because if I can create the type of life that Leo's talking about, then we can start to think about entering this state of flow that is such a great place to be.

12:13And let's just say, and let's just assume, Leo, that we are ready to follow this advice, that we are ready to achieve family and business life mastery. What does that look like? Like, what does that look like on that ethereal plane? Okay, so there are two things that it looks like. One, it looks like leveraging and making use of being powerful with the three master keys as it pertains to eliminating family life, crashing and burning. I'll give a brief perspective about that in just a moment. But the other thing that it looks like as the outcome, as that true success that we talked about at the beginning, that progressive realization of that worthy ideal, it looks like increased productivity, not just in business, not just in family, but within the context of the clarity of really where your greatest effectiveness is.

13:03It looks like more profitability because the focus that you get from achieving mastery positions you to actually have very intentional focus of those things you achieve and what you get from it, be it marginal related to profit or be it related to the volume of things you get. But the biggest thing is you get peace. And a lot of people don't think about peace in the way the historical perspective does. The opposite of peace is war. And when you're in a position to where family life is crashing and burning and business life is thriving and vibing, you're in a state of warfare within the context of your own existence.

13:41And that is disruptive. But when you start getting this piece, oh man, it gets really exciting because now you see with a lens of uniqueness and beauty. Okay. So when it comes to those three master keys, very important. I'm not going to go into too much detail, but I want you to see the depth of it. When you are positioned to achieve mastery and you start leveraging these keys, what happens is you understand the value of not only what your treasure is, but where that treasure lies. You know, it's an old text that actually says where your treasure is there, where your heart be also. When you have these accurate beliefs leading you, now they are treasured in your heart and they are now influencing how you engage such that you begin to translate the success and achievement you're having in business to family life.

14:34I like to use this example where my wife used to always talk about, I need this, I need that. And I used to get frustrated by it. And the reality was one day, because I'm a research guy and my frustration, I was like, what's your definition of need? And she tells me and after she shares with me, I said, let me get this straight. Are you telling me that there's something you seek to achieve and you start with what you have, but everything in between there that you don't have is what you need? She was like, absolutely. I just burst out crying because I realized I hadn't translated from the business world where I was successful into the family life.

15:12The thing that was fundamental to our progression. There was no peace there as a result. And then when it comes to the last master key, trust. And trust deals with confidence. When you understand what your misleading beliefs are, what your accurate beliefs are, and the keys that help you achieve that mastery, then what happens is you operate predictably in the context of the achievement of family business life mastery. Fire Nation, powerful words from somebody who's been there and done that. And Leo, with everything we've talked about here today, what would you say is the one key takeaway you really want to make sure our listeners get from our entire conversation?

15:56I really want you to get this. If you didn't have pen or paper before now, have it now. And I'm going to say it twice. Family life and business life are meant to be teammates, not opponents. I said one more time, family life and business life are meant to be teammates, not opponents. Fire Nation, powerful words. Leo, if Fire Nation wants to connect with you, if they want to learn more from you, what call to action do you have for our listeners today? Absolutely, JLD. Listen, for everyone who wants to eliminate family life crashing and burning and make family life and business life teammates as they should be.

16:45Listen, I want to invite you to set up a call with me. Listen, I want to position you to get in a place where somebody can listen to you. They can understand your problem and then give you some guidance in the solution that's best for you. And so to do that, you can go to team3l.com slash fire nation. and we'll get you squared away, get you in a position to where you can get in that place to set up that call. Fire Nation, when somebody at Leo's place in life offers you his personal time, this is a call you need to take action. You need to take advantage of this opportunity because you are the average of the five people you spend the most time with and you've been hanging out with LS and JLD today.

17:32So keep up that heat. If you have any direct questions for Leo, Find this episode on the podcast app, Podopolo. Post a comment, question, get the conversation rolling. And eofire.com, search Leo in the search bar for the show notes page. Leo, one more time, what is your URL call to action? That is team3l.com slash Fire Nation. Leo, thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that, we salute you and we'll catch you on the flip side. Sounds great. I love it.

18:34genius of the world's top entrepreneurs. You can get it all in one place when you visit UncommonSuccessBook.com. I'll catch you there or on the flip side. Outbound Squad, hosted by Jason Bay, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in for convos with leading sales experts and top performing reps to help you land more meetings with your ideal clients. One of my faves, the monthly app with Jason and Ethan, where they share hacks, tips, and tricks. Listen to Outbound Squad wherever you get your podcasts.