How to Get A.I. and ChatGPT to Sell for You with Matt Leitz

0:01Boom! Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire. Brought to you by the HubSpot. Podcast Network, the audio destination for business professionals with great shows like Imperfect Action. Today, we'll be breaking down how to get AI and chat GPT to sell for you. To drop these value bombs, I brought Matt Lights into EO Fire Studios. Matt is the world's leading expert in AI marketing and chatbots. His companies have hit the Inc. 5000 list five separate times. And today, we'll talk about the truth about AI. We'll talk about hybrid AI. You got to get details on this. We'll also talk about creating a strategy for utilizing AI in the real world and so much more.

0:45And a big thank you for sponsoring today's episode goes to Matt and our sponsors. As business owners, it's part of our job to stay ahead of the curve. And with AI stealing the show these days, it's time to study up. But where do you even start? Start with HubSpot. HubSpot's AI power tools, including their content assistant and chat spot, are changing the way you create content and communicate and serve your customers. Take HubSpot's content assistant as an example. It helps you brainstorm, create, and share content in no time. And you can do it all right inside their super easy to use CRM platform.

1:19And with ChatSpot, HubSpot's conversational bot and CRM whiz, you can not only quickly pull reports for data and metrics, but also learn how to automate manual tasks inside HubSpot for better engagement with customers and more closed deals. These tools run on OpenAI's GPT model, and both are designed to help you get more done all while growing a better business faster. Find out more about how to use AI to grow your business at hubspot.com slash artificial dash intelligence. Did you hear that? That's the sound of another sale on Shopify, the platform that simplifies selling online and in person.

1:55Sign up for a$1 per month trial period at shopify.com slash on fire, all lowercase. Go to shopify.com slash on fire to take your e-commerce business to new heights. Matt, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. First of all, what's up? What's up, everybody? Man, something... Here's what I'll say. in this this everybody's got different styles I get the opportunity to work with a guy named Grant Cardone and his companies and he's very much on be everywhere all the time and obviously it's worked very very well for him the thing that I really believe is that you don't got to do everything you don't got to be everywhere you just got to do you and the reality of it is is if there's one mistake that people make is they try to do too many darn things.

2:53So at least for the first million dollars, you should figure out one product, one revenue stream, and maybe even one source of traffic and just dial it in and absolutely kill it. And that's what I believe that other people might not believe. Take it or leave it. But until you get to that first million, just drive home one thing and do it very, very well. I'm taking it, Matt. I'm taking it all the way to the town because I'm such a believer that if you create the number one solution to a real problem in this world, you will win. Not the number 64th or 126th best solution. The number one solution, then you will win.

3:35So I love where we're starting with this bang. And I want to keep the bangs going because I want to talk about the truth. The truth about AI. Drop that on us. So here's the deal. When we talk today, John, everybody's got an opinion on AI, where it's going, what it's going to do, and who the hell knows where it's going to be in the future. Is this thing dangerous? Yep, probably. Do I care right now? Nope. I've got other things to worry about. Because if you're not making millions of dollars while you sleep every night, don't worry about the ethical part about it. Just worry about how do I use this to get a real result?

4:15And I just feel like right now the perspective that everybody has on this is dead wrong. Because if you think about AI, the number one thing that I'm hearing is, hey, if you're a business owner, save on cost because you don't need as much labor. Or if you've got a job, be scared for your job because you're going to lose it. Forget all that. Now's not the time to be scared. Now is the time to be excited. Because if you've got a team of people, imagine that you can give them AI tools and now they can be 10, 20, 50, 100 times more productive. So if you have an employee that can produce better quality work in less time, why in the world would you want to get rid of that employee?

4:58What you want to be doing right now is be getting very, very greedy. You want to be looking at, hey, how can we do more? What new projects can we do? We are hiring people, John, as fast as we can possibly hire them. And that's the mindset that people need to be adapting with this AI thing. This is what I love is that Fire Nation, you are going to stay cutting edge. You're going to stay ahead of the curve because you're going to learn from the people who are actually doing the thing. Where is the real opportunity as you see it, Matt? Well, I mean, if you stop and think about it, what are you going to do with AI?

5:32You're going to do two things. Number one, you're going to take what you've already got, do it better, bigger, badder. Or number two, you're going to open up new revenue streams, new opportunities. So it's an absolute no-brainer. Whatever you're doing, figure out how can you put AI into it. I know there's a lot of stuff out there. It can be very daunting and confusing. What is AI? So if you really stop and think about it, for people like me and you, your regular, average, everyday person, we're using something called generative AI. Meaning, you put something in, you get something else out. And if you think about chat GPT, classic example, that is a chatbot.

6:12Chatbot's what we've been doing for five plus years. Obviously, there's other types of generative AI. You can put in text and get out an image. That, to me, is the most mind-blowing thing I've ever seen in my life. And we took our designer and said, Hey, designer, you're already amazing. Now you're freaking unbelievably amazing. But there's also very, very soon coming to you, you put in text and you get out video. Yes, there's examples of this. It's not quite ready for prime time. but where the game is absolutely changing is when you put in text and you get out action right and there's been tools like this around for years something called rpa robotic process automation so if you do things such as oh man i need to go scrape this data from this website and add it to the spreadsheet there's tools that you can use and there's there's some that are out there but But really be studying any time that you can find some sort of scenario where you can get any kind of leverage possible and use one of these automated tools to be able to get an end result.

7:20So I just love that for the first time, I remember when I was new to the internet and I was getting going. And back in the day when you got started in the internet and you wanted to build something, what did you do? You went out and hired a development company. And that was expensive. Like I remember my first website was like 12 grand maxed out credit cards. It was just a train wreck. But now with AI, you can get these tools super cheap. You can use no code apps. I mean, you can literally do anything that you can imagine. All of this data, all these AI tools, they're all at your fingertips. All you've got to do is number one, step back and get creative.

7:57This is the time. I feel like we've lost so much creativity over the years because if you think about the internet, it's great now, right? Like now, if I wanted to start that crappy t-shirt website that I started in 2005, I could go to Shopify and I could build a website in two minutes. Yes, that's great. But what it's done is it's taken me out of my creativity. Now is the time to not be thinking about, okay, I got a tool to save a little time or get a better result. Now's the time to be thinking aggressively and go, holy cow, I can have an army at my disposal. I can take this tool, combine it with that tool, I can do anything that I want.

8:35So hopefully right now, this is the time to bring back the whiteboard, bring back the creativity and start thinking, oh my gosh, if I can really do anything that I want automatically and instantly, what do I want to do? And I'll just give you a small example that I haven't really shared with many people, but we're building an e-commerce website right now. So as with any great invention, necessity is the mother of invention and we just had this big big empty wall on our office and we're trying to you know make something custom that has to do with our company value something really cool we're trying to commission an artist and we just couldn't find somebody good that was less than like fifty thousand dollars and it just dawned on me while i'm sitting there using an ai art generator i was using mid-journey i was like man this stuff is so cool what if i I could just have this printed onto an art print, hit a button, and it just shows up in my house.

9:32So be looking very, very soon for a generative AI art website coming to you. So it's just this exciting time where, yes, use it to improve what you do, but man, think outside the box and do something cool. You got to think outside the box because there's a saying that I live by, which is the higher the barrier, the lower the competition. And the reality is so many people complain. They're like, John, it's so hard. This is so hard. I'm like, exactly. That's why all of your competition is going to give up because it's so hard. So you just can't find something that's unbelievably easy to do with AI and do it because although that might work for you at first, if it does work, guess what?

10:15It's going to be copied and replicated a bazillion times because it's easy to copy and replicate. So whatever it is you're going to do with this new opportunity, there has to be something special that you're bringing to the table. There has to be some real, meaningful, hard work that is going to cause other people to say, that's not a mountain I'm willing to climb to become that competition because that guy has too far of a head start or that woman is just crushing it and she hasn't for a while and she is on fire. And Fire Nation, we're going to talk about hybrid AI when we get back from thanking our sponsor.

10:50Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q &A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business, startups, and entrepreneurship. One of Scott's recent episodes was with none other than Jack Canfield, where they discuss adapting to life's twists and turns. Listen to Success Story wherever you get your podcasts. Cha-ching! That's a sound. I love to hear. It's another sale on Shopify, the commerce platform revolutionizing millions of businesses worldwide.

11:25Whether you're selling robots or roller skates, Shopify simplifies selling online and in person so you can focus on business growth. A few of the many tools Shopify offers include an in-person POS system, an all-in-one e-commerce platform, and Shopify even lets you sell across social media marketplaces like TikTok, Facebook, and Instagram. And thanks to their 24-7 help and an extensive business course library, Shopify is there to support your business every step of the way. We've used Shopify to sell thousands of our journals worldwide, allowing us to take the guesswork out of things like inventory and tracking, which is huge.

11:58Now it's your turn to get serious about selling and try Shopify. Today, this is possibility powered by Shopify. Sign up for a$1 per month trial period at shopify.com slash on fire, all lowercase. Go to shopify.com slash on fire to take your e-commerce business to new heights. Shopify.com slash on fire. Matt, we're back and I teased the word hybrid AI before the break. So break it down for us. What is hybrid AI and why is it even more lucrative than standard AI? Yeah. So hybrid AI is very simply put, taking the best of artificial intelligence and mixing it with the best of human intelligence. Because so often I get asked the question, well, which is better, having people do this or having AI do this?

12:47And the answer is both. What you need to do is look at every situation and think, how can I get this to be powered by people who are utilizing AI? Because the reality of it is that there are things that AI already does. I mean, the fact that it can beat a grandmaster in chess and it has been able to for years, that's wonderful. But the thing is, is it might be able to beat a grandmaster in chess, but I guarantee it's not going to outsell me when I get the opportunity to speak to somebody one-on-one. So for example, what we do in our business, our primary business, is we build chatbots. And we've built the best chatbots in the world for over five years now.

13:30And the bots that we built before utilized absolutely zero machine learning, right? To kind of talk a little bit about the layers of artificial intelligence. Machine learning is an advanced version where the actual machine, if you will, is teaching itself to get better. And we didn't mess with that stuff because we were too small to play in that game. But now, because of neural networks and these large language models like ChatGPT, now it makes so much sense to take this AI and plug it into chatbots that we had built using human intelligence in such a way that was selling and creating these experiences that were beautiful and personalized and customized.

14:15But they always fell short when anybody tried to actually ask questions because it was just impossible to be able to fill in all those gaps. So now we've taken the best of our experience, creating these beautiful chatbot experiences that are designed to generate leads and make sales and have such a great customer experience and fused it together with chat GPT. So that's a perfect example of hybrid AI. So I love that example. And I want to keep things in the real world because that's where I love to live with Fire Nation. how can we create a strategy for utilizing AI to get real world results? Absolutely.

14:56So having a chatbot is step one, because no matter what your business is, you've got customers either on your website, on your social media platform, on text message, you name it. And by building an interactive chatbot, one that's powered by AI, And this might sound complicated. And John, I'm happy to share a little bit more how to learn about this if people are interested. But by building a chatbot that's powered by AI and by human intelligence, the very first thing you need to do is just plug it into every possible channel that you use. So get it on your website with text message, whether it's inbound or outbound text message.

15:40You can do this on Instagram, on Facebook Messenger, on WhatsApp. And really just having this chatbot that can not only collect the leads, generate the leads, can sell to that individual, can book appointments with that individual, but also can outbound communicate because it's a two-way stream. So imagine now you've got this chatbot that you can put everywhere that you can imagine, generating leads, having sales conversations and servicing customers, and allowing you to have outbound communication as well. I just think that in this day and age, I've been screaming from the rooftops for five plus years, as you know, every business needs a chatbot.

16:24And now that ChatGPT has hit, you'd be absolutely crazy if you're not utilizing this technology. Well, I want to talk now about ChatGPT. I mean, that just seems to be the thing that most people really hone in on. You figured out how to train ChatGPT to be a lead in sales machine. Share that process now. Absolutely. ChatGPT, as we know, is an amazing tool to put your information into and get information back. But when you can position ChatGPT by putting it into a chatbot on your website, by connecting it to your Facebook Messenger, by installing it into your Instagram DMs, all you need to do is follow some very simple steps.

17:14And obviously more than we can go into here to train your AI to be able to represent your company. And we have it down to a formula such that I believe it's about eight questions that you need to answer. What's the name of your company? What is it that you sell? What makes you unique? and by submitting this information into the AI, whenever anybody comes your way into any of these channels, now it can start the conversation. And depending on what you sell can close the deal right then and there, whether it's to sell a low price product or book an appointment, or it can warm up the prospect in such a way where now the conversation that you have with them is much different than if you were having it going in cold.

18:01So if you sell something like high-end coaching or houses, a chatbot or AI are not going to sell houses for you. But by the time that you get on the phone with that individual or you meet them in person, you've already got a relationship created. Fire Nation, I hope you're taking notes because I'm digging notes. And Matt, we've talked about a lot today. We've talked about hybrid AI. We talked about the truth about AI, creating a real world strategy, how to utilize ChatBoss and ChatGPT. What is the one key takeaway that you really want to make sure Fire Nation gets from our conversation today? Now is the time to get on it.

18:41Do not delay. This is one of those things. When you look at AI and you hear about AI, it's not like, man, maybe this thing will catch on or maybe this could be a trend. And to give a comparison, if we think about things like NFT or crypto, obviously have great applications. They are making an impact on the world, but there is nobody that I have met. There's no one I've ever seen on TV that doesn't agree that AI is changing this world. Humanity will be different. The bottom line to it is in five years, you're going to look back and go, boy am I glad that I got on top of that AI trend or you're going to be kicking yourself in the butt it doesn't take a genius to look at early stage internet companies that jumped on this thing early like we all look back and say boy I wish I would have bought stock in Amazon early this is very well could be the last opportunity that we have of this magnitude if you don't get involved in this immediately with everything that you've got, I think you're absolutely crazy.

19:49Fire Nation, don't be crazy. And Matt, don't be crazy. Give us a call to action. How can Fire Nation connect with you? I know you have an amazing podcast and then we'll say goodbye. Right on. If you're ready to start learning about artificial intelligence to go from, you know, the basics of how it works, what you need to do, what tools matter, all the way to how do you turn it into leads, to deals, into sales. Go to webclass.ai. Again, that's webclass.ai. You'll get a free training there where you'll get everything that you need to get in the game. You'll have no more mystery. It'll give you the straight line to getting results.

20:29And yeah, if you don't mind me plugging my podcast, check out Marketing Legends. Brand new. Very excited to say that we've got an amazing guest coming up. One, Mr. John Lee Dumas, which I was greatly appreciated, my man, to have you on there. So if you want to go to marketinglegends.com, you'll be able to hear all the episodes that we have and would love your support. It's a great chat that we had, Fire Nation. Check out the show. And you're the average of the five people you spend the most time with. You've been hanging out with ML and JLD today. So keep up the heat. For links to everything we talked about, visit eofire.com.

21:08Type Matt in the search bar. The show notes page will pop right up. And Matt, thank you for sharing your truth, your knowledge, your value with Fire Nation. For that, we salute you and we'll catch you on the flip side. Peace. Hey, Fire Nation, a huge thank you to our sponsors and Matt for sponsoring today's episode. And Fire Nation's successful entrepreneurs are great at three things, productivity, discipline, and focus. That is why I created The Mastery Journal so that you can master these three things in 100 days. And we're talking step by step. Visit themasteryjournal.com. And I'll catch you there or on the flip side.

21:44Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q &A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business startups, and entrepreneurship. One of Scott's recent episodes was with none other than Jack Canfield, where they discuss adapting to life's twists and turns. Listen to Success Story wherever you get your podcasts. Now, that's a sound that never gets old, the sound of another sale on Shopify. And right now, you can sign up for a$1 per month trial period at shopify.com slash onfire, all lowercase.

22:22Go to shopify.com slash onfire to take your e-commerce business to new heights.