Longevity Is the New Wealth: Inside Fountain Life's Vision with Dr. William Kapp

0:01John Lee Dumas:Light that spark fire nation, JLD here and welcome to Entrepreneurs on Fire brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down longevity is the new wealth inside Fountain Life's vision. And to drop these value bombs, I brought to Dr. William Kapp and EO Fire Studios. Dr. William is an orthopedic surgeon and CEO and co-founder of Fountain Life, focused on proactive AI-driven healthcare. A former United States Air Force flight surgeon, he previously built Healthcare Ventures and now advances early detection and longevity-focused medicine. And today we'll talk about how longevity equals ROI, proactive versus reactive, the power of data, and oh, so much more.

0:40John Lee Dumas:And a big thank you for sponsoring today's episode goes to Dr. Kapp and our sponsors. Fire Nation, if you have a high-ticket offer and need more quality leads, Nexus Install is designed for you. We'll book you eight to 20 qualified calls each month, then train you to run the system yourself. Email my team at john at eofire.com to learn more and see if Nexus is the right fit for you. If you are building a real business, you need real infrastructure. High Level gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award-winning 24-7 support.

1:15John Lee Dumas:Get a 30-day free trial and my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com, highlevelfire.com. Bill, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Yeah, well, thank you for the opportunity to speak to you guys. Yeah, I think, you know, there's a lot of that. I mean, a lot of people, you know, want to know, I think probably the biggest thing I find is, you know, I hear people talk about luck with being successful. and I always joke with people, I say that it seems like the harder I work, the luckier I get.

1:52So I think that that to me is the one. And I think the other big misnomer is that for some reason, people think that you need to have gone to like a tier one Ivy League school to be successful. And I find that that's patently untrue because most of the successful people I know don't have Ivy League degrees behind their names. Not that there's anything wrong with the education process, but you can start anywhere and you can literally go anywhere you wanna go.

2:17John Lee Dumas:Fire Nation, we're talking about longevity is the new wealth. And, but I want to talk about how longevity equals ROI. So you say longevity is the ultimate return on investment. Why should entrepreneurs be focusing on health span, not just lifespan? Yeah, it's a great question. And I think, you know, what people need to be focused on is, first of all, you know, I always tell people you will probably protect your finances and know every detail about your finances. is you probably don't know, however, every detail about your health. And we believe health is the new wealth, because no matter where you are in the financial journey or your entrepreneurial journey, the reality is if you don't keep your body at peak condition, you're not going to finish the race very well.

3:02And we see this over and over again, people who quote are burned out or people who finish a career, they sacrifice, they leave everything on the field, and then they wind up finding out that they have really debilitated health conditions because they haven't taken care of themselves. And the idea here is not necessarily to, you know, just cross the finish line with one entrepreneurial success, but leave yourself in enough optimal health so that you are always at the top of your game mentally, physically. And more importantly, give yourself the runway to make it to 95 healthy. And today we can see that across all of our country today as we start seeing people, octogenarians, people like I use examples, Sylvester Stallone frequently.

3:43He's totally optimized. He's still acting, directing, producing, and still throwing 50 in the gym on a bench press. So when you, whether that may not be your optimal goal, but the reality is there are ways today using technology that's available and widely available to get you to 95 healthy so that you can have a very long and very robust entrepreneurial career.

4:04John Lee Dumas:Yeah, I think that's a great example. And with Sylvester Stallone, and I actually just yesterday finished the Hulk Hogan documentary. And that's kind of the flip side of that, where, you know, here's this perfect specimen for such a long time. But then at 71, due to a lot of decisions that were made and, you know, just in life things as well, you know, he passed away at 71 years old. So, I mean, there's these two different paths that we can take, Fire Nation, as we're getting older. And that's where I want to talk about being proactive versus reactive, Bill. Because let's be real. Traditional health care is 100 % reactive.

4:37John Lee Dumas:But you're flipping that model. How does Fountain Life detect disease years, literally years before symptoms even show up? Yeah, so that's a very astute observation. It's the main reason we formed the company. I've been in healthcare for about 30 to 35 years. And as a practicing orthopedic surgeon, Air Force flight surgeon, entrepreneur, I owned a group of hospitals at one point. I run surgery centers, imaging centers, medical records companies, all of it predicated on a system today that we have here in the United States largely, and it's certainly the basis for Western medicine, that waits until, that is very symptom-based, meaning when you go to your doctor, you basically get a whole series of questions about the symptoms that you have.

5:21And that worked really well for the first portion of medicine or the historical part of medicine, meaning, you know, symptoms work really well when you have an appendicitis, a broken bone, maybe some other acute illness, infectious disease, all of the symptom stuff works really well then. The problem is today, because we've doubled life expectancy in the last 150 years, now what's happened is we've surfaced chronic diseases. And these chronic diseases take hold very early, and they last a really long time until they become symptomatic. And so our focus at Vountain Life was to use the latest AI-powered imaging technologies, genomic technologies, microbiomic technologies and every technology you could possibly imagine to accelerate or i should say to utilize artificial intelligence and advanced technologies to detect disease at its very earliest whether that be a stage zero stage one cancer or a super early heart disease early cognitive decline long before you can't remember your wife's name or where you left your car keys you know there are changes in the brain that we can start to measure and the idea here is number one, if you can measure it, then you can manage it.

6:34And so we detect this and then we take our Fountain Life members and we put them on a journey and we start to give them the tool set that they can use to be able to guide their health in a healthy direction. And then on an annual basis, they can check in and on a quarterly basis, we do blood work. But the point being is that, you know, this comes a little bit from my aviation background and work as a flight surgeon and a private pilot, but you know, you wouldn't get in an aircraft and fly across the Atlantic unless the pilot had done all the preventive maintenance. You really don't want the problem at 40 ,000 feet.

7:05The problem is medicine because we're symptom-based and we're dealing with largely chronic disease, and it's not symptomatic until it's a really late stage. We've already put ourselves behind the eight ball in terms of being able to treat these things at an early stage. Plus, for entrepreneurs, you certainly don't want downtime. Downtime doesn't help you in your career progression. But more importantly, as you get older, your chances of chronic disease go up. So you really want to get in front of it because we know today you can certainly improve your brain age, reverse that. You can certainly lower your biologic pace of aging significantly.

7:43You can also reverse heart disease. You can reverse type 2 diabetes. All of these can be done today and just not commonly taught in medical school.

7:50John Lee Dumas:I want to talk about the power of data because you get to analyze, and I mean literally, Bill, billions of clinical data points. That's insane. So what insights are emerging and how is that changing real world health outcomes? Yeah, another great question. So we at Fountain Life have scanned effectively about 10 ,000 people have been through our process. We collect on average 240 gigabytes of data on every single person that comes through from an entire 30x whole genome sequence all the way through to 10 ,000 MRI images head to toe as we start to quantify this data. As we've started to amass this massive amount of data, we've got a little over 15 billion data points that we're analyzing with artificial intelligence looking for deep patterns in the data.

8:39And one of the more interesting and actually a little bit alarming things that we have found in our data is that our average member is 52 years old, but we've got people as young as, you know, 18 and all the way to 95. But as an average age of 52, slightly more males than females, we find that 88 % of the population has some form of coronary disease. But more alarmingly, 14 % of those patients, and this is a study that we did with 6 ,000 people who had undergone an advanced cardiac scan looking with artificial intelligence, looking at how much plaque they had in their arteries. We found that in that 6 ,000 person cohort, we found that 14 % of people have moderate or severe coronary disease and are totally asymptomatic walking around.

9:23As a matter of fact, this happens on a weekly basis in our centers. A very good friend of mine recently came through testing. He's a marathon runner. He's a plus one golfer. A great guy, looks the part. He's perfectly healthy and has been healthy his whole life. His doctor says, you're perfectly healthy. Your cholesterol profile, everything is great. You don't have anything to worry about. And we were just having a conversation. I said, well, you know, our data would suggest that you should get checked. Not that we see anything overt, but these are the hidden things. And when he came in, we found that he had a 91 % blockage in one of the main areas of his heart and totally asymptomatic.

10:00Now that's exactly the type of person that's out running one day or is boarding an airplane and drops dead of a heart attack. And we know that half of the people who have their first heart attack don't survive. So your doctor never sees them because they never make it to the emergency room. But more importantly, we know that 70 % of people who have a heart attack probably won't even have any symptoms prior to having their first heart attack. So the point is, even the algorithms that we use, and these are population-based risk algorithms to determine who needs what cardiac interventions, are largely, according to our data, not particularly accurate.

10:33And I always say, you know, population health is great for the masses, possibly. However, if I'm the one that's involved, I don't want to be on the tail end of the 5 % curve. I want to know exactly what's going on. And ultimately, what I really want to know is what can I, I want a full assessment of what's going on inside my body so that I don't have to worry in the middle of the night if I wake up with chest pain. Because it's probably possibly a bad burrito rather than actual heart issues.

10:59John Lee Dumas:That's powerful. Now, what is the plan for that individual with 91 %? Like what can he do to maybe fix that? Yeah, so we worked with a very advanced sports cardiologist, and we were able to put him into some very advanced testing to find out exactly what his blood flow looked like around that heart, even at that level of stenosis. And while most people would have probably, you know, traditional cardiologists might have put a stint in that location, we were able to actually look, see the blood flow around the certain parts of his heart and realize that he probably could be safely treated with medical therapy.

11:35So a combination of two things. We do a lot around lifestyle medicine. That is changing his diet pretty significantly. You know, he was a pretty high-protein, meat-protein diet kind of guy, and we actually switched him to largely a plant-based diet. In addition to that, we used standard pharmacologics when we need to. We determined whether or not he was a cholesterol overproducer or an under-absorber, and then we addressed that properly. So, you know, we'll re-scan him again, probably in another six months or so. But I think medical therapy in him will probably work just fine. Now, in other people, they might require a stent, especially if it's a 95%, 96 % stenotic lesion.

12:16It doesn't look like one that is going to easily manage medically. Once again, finding these things early is the key, whether it be cardiac disease or cancer.

12:25John Lee Dumas:And I can just say, Fire Nation, in my personal experience, it's peace of mind. because I went through the whole fountain life, the entire day, the concierge day, it was incredible. This is about three, three and a half years ago now. And I just walked away being like, wow, like I got an incredible day and I got incredible results, a full walkthrough afterwards. And now like when I maybe do have like a little bit of tightness in my chest, maybe I'm like, well, I definitely know that I'm a hundred percent clear when it comes to those arteries and different things along those lines because I went through that whole imaging.

12:57John Lee Dumas:so it's just like okay I can set peace of mind of course I want to get regularly checked up but man it's either getting peace of mind or finding information you need to know you want to know to make lifestyle changes now to make potential medical changes you need to now before you know you're one of those people boarding that plane going on a jog fill in the blank so we're going to be talking about AI and precision health health equals performance building the future and more when we get back from thanking our sponsors Fire Nation, if you are building a real business, you need real infrastructure.

13:31John Lee Dumas:That is why High Level is Entrepreneur on Fire's featured partner. High Level gives you a website builder and hosting, funnels and landing pages, email marketing, appointment scheduling, payment processing, course and membership hosting, and so much more. Everything you need to succeed all under one roof. No duct tape, no juggling five platforms, just one clean system for your business. and their award-winning 24-7 support has your back when you need it most. When you sign up at highlevelfire.com, you also get my exclusive bonus stack, a 30-day free trial, a private 15-minute call with me, JLD, access to my weekly live office hours, a digital copy of my book, The Common Path to Uncommon Success, my 50 Days to Something Execution Roadmap, and more.

14:14John Lee Dumas:Visit highlevelfire.com and start building your something today. Fire Nation, if you have a high ticket offer, but you are not getting enough quality sales calls on the calendar, Nexus Install is exactly what you need. This is a custom LinkedIn client acquisition system built to help you connect with the right prospects, start real conversations, and turn those conversations into booked calls. Here is what makes it different. We do not just hand you a bunch of theory and tell you, good luck. We build the system with you. Dial in your audience, sharpen the messaging, run the outreach, and aim to book you 8 to 20 qualified calls each month.

14:52John Lee Dumas:Then once the system is proven and installed, we train you on how to run it yourself so you are not dependent on another agency forever. If you have a strong offer, a clear result, and are ready for more quality conversations with real prospects, email my team at john at eofire.com and then we'll set up a call to see if Nexus install is the right fit for you. Simple, focused, and built for predictable long-term quality lead flow. Bill, we're back. And I want to talk about AI and precision health. How are AI, advanced imaging, and genomics, how are they coming together to create a more predictive and personalized healthcare model?

15:33We're very excited about where AI can go. And I know there's a lot of controversy around AI. However, I will tell you for what we do and what we think the future of health is, because ultimately, just from a first principles approach, if you were going to redesign an entire healthcare system, you certainly would not design the broken system that we have today. You know, in my mind, the best way to, you know, start if you had a clean sheet design would be we should use advanced technology to detect disease at its very earliest stages and treat it or reverse it so it doesn't become a problem late.

16:04And when we do that, we solve most of the long tail problems in medicine today. However, today the way the system is, you know, obviously the scare you are, more money people make. So it's very difficult because we don't pay, unfortunately, doctors to keep you healthy. Worse yet, we don't give them the tool set at the front to be able to fully analyze the human body. And so what we've been very excited about as AI has come on the scene, and we've been in business a little over five years now, but what we've seen is an evolution of technology that allows us to take this 240 gigabytes of data that would normally take a clinician days to pour through to be able to determine not only all of the radiology reports, but all of the images, all the genetic reports, the microbiome reports, all of the functional testing we do, it could take a physician a day or two just to process the information.

16:53And now with our AI, which we call Zori, Zori has been reinforcement trained over the last three years and has a very deep knowledge base using everything that's publicly available, plus a lot of our private data. And what we can tell you definitively now is that Zori can take all of that data and not only analyze the data and put it into a very comprehensive format in about two to five minutes. In addition to that, it can actually look through the data for patterns in the data and make recommendations for treatment to our physicians for the first time. And so what is happening now is we're able to bring brand new physicians in that may not be well-versed in longevity medicine, but using the tools like Zori, Zori can help guide them and surface things that otherwise may be overlooked.

17:40One of the exciting parts about what we're doing also with artificial intelligence is that ultimately every member at Fountain Life not only has, you know, gone through this really deep assessment, but they have an app on their phone with access to Zori. And so they have as much information on their health data as their physician does. And if they have other health records they want to upload to Zori, Zori will be happy to read those as well and incorporate them. because we believe that knowledge is power and people have never really had an opportunity to have a lot of agency over their health.

18:12You know, we refer to the human body. A lot of people look at it like a black box. I don't know what's going on inside. And so now as we start to educate people, you know, Zori speaks to them in layman's terms so they can understand very complex topics that would be otherwise difficult to grasp because it reduces it down to something that you can really understand. We believe the future is here with this type of medicine. And also So going forward, the cost is coming down on literally every single year to the point I believe every American will be able to access their employer in the next three to five years.

18:44As this does this, then all of a sudden we change the paradigm in health care from reactive and episodic to proactive and continuous. And because we can identify problems early, the cost of treating things late really does not materialize. So we know it's much, much cheaper and much better for patients to treat things at stage one and early disease states than it is waiting until they're full blown late stage cancer or anything like that. So we're excited about this because we think this is going to be the thing that will switch medicine from this, you know, very symptom based approach, reactive, episodic to this proactive, continuous approach.

19:22John Lee Dumas:Bill, let's talk about how health equals performance because there's a direct connection between between optimized health and things like clarity, energy, and leadership effectiveness. Can you expound upon that? Absolutely. I think it is very clear that the leaders that we find in the entrepreneurial space that have the highest energy, the highest mental acuity, and the highest productivity are the ones who actually make large investments in their health. You know, as you age, you're going to experience some declines. But the reality is, if you monitor your systems, everything from hormones to gut health, you can improve cognitive function physical function and productivity to the point that we know that today with the tools that we have available they're not widely not widely known because we don't teach us some medical school unfortunately and they're also not widely distributed yet but with the tools we have available today you probably can make 95 healthy according to the latest studies we have out of the buck institute so the point is we're not waiting for a new breakthrough in gene therapy.

20:24We're actually looking at using the tools that we have to put you in optimal physical cognitive function so that you can then be at the top of your game late into your life. And you can start to see this. We talked about Sylvester Stallone, but there are a lot of national and international business leaders that you can see are very optimized around their health.

20:45John Lee Dumas:Let's talk about building the future. I mean, what does it take to build a category-defining company at the intersection of healthcare and technology and longevity? It's a great question. It's been a little bit of a rollercoaster ride. As you can imagine, I joke with the team all the time. I say, Elon Musk took on the space industry when it was less than$100 billion industry and the same for the car industry. The healthcare industry in the United States alone is a$5.3 trillion spend annually. It's one half of the global spend for health care, which the global spend on health care is about$10.8 trillion.

21:25So to try to take that on is a daunting task. However, I believe we're at the breaking point in medicine. And so where we are able to gain our energy and our enthusiasm and our persistence comes through the fact that the mission at Fountain Life is to fundamentally reshape how we do health care, not only here in the United States, but worldwide. And we believe that coming out of COVID and coming out of really ever, you know, exponentially increasing health care costs, we believe we're positioned as a company to do that. And I think what we're finding after five short years is there's a lot of traction in the market.

22:01We're also very blessed to have the AI tools and the advance of technology marching forward along with us. And as we continue to make that transition, we continue to find businesses and interested individuals and people who want to lower the cost of their health care, but more importantly, really get agency over their health for the first time. So it starts with hiring great people. We have an amazing team at Fountain Life from our chief medical officer, Dr. Don Musalem, all the way through our technology team, our AI team. We have an unbelievably talented group of physicians and clinicians that really round out the experience.

22:38We have focused largely, you know, on the higher income populations because that's kind of where you start. I always tell the teams, you know, you've got to sell a few hundred thousand dollar Teslas until you can sell a Model 3. But we're in the point of inflection now for the company where we will begin to start to democratize not only the AI tools that we've developed, but also start to democratize access and being able to find lower points, lower points of entry into the fountain ecosystem where you can start to find the critical components of testing at a much more affordable rate. Because ultimately, we're still a cash based system and we're outside the traditional reimbursement model for a lot of reasons.

23:19One is it allows us to move much, much faster. But secondarily, it's going to take your insurance company a little bit of time probably to get on board with this. And so our goal is to make this available to as many people who are interested in changing their health and getting on the journey and learning about what's going on inside their body. And then over time, we believe this will become the new standard.

23:38John Lee Dumas:Bill, if Fire Nation wants to learn more about what you have going on and maybe they wanna take that next step, what is your call to action for our listeners today? Yeah, sure. Happy to have you guys. You can look on our website at fountainlife.com. We have a whole group of program advisors that'd be more happy to take your call and walk you through the different types of programs we have. Once again, we'll be launching our digital program. It's almost a pure digital program in June, which I have a much more approachable price point. But what I think is the first step is education. We tell people all the time, your job, number one, as a consumer and as a healthcare, somebody interested in your health, is to educate yourself, to find out what is available out in the open market today.