Making $5M Per Year with a Free Marketing Platform with Aurelian Amacker: An EOFire Classic from 2022

0:28Boom! Shake the room, Fire Nation. 2018. And today, Foundation, we'll talk about how a good coach is one who listens, how to get started. If you're afraid and not sure or you're capable of selling, just get on a call with someone, a potential customer, and take some risks and oh so much more. And the big thing for sponsoring today's episode goes to Arillion and our sponsors. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white label your own software, say hello to our featured partner, High Level, and visit highlevelfire.com to start your free trial today.

1:11Aurelian, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hi, John. Hi, Fire Nation. Thank you for having me today. So I think that masterminds are not that useful. So, you know, I was part of Jeff Walker's mastermind group and I was selling online courses and I was doing fine. You know, I was making about 400 ,000 US dollars per month per year in revenue. And it's funny because I joined his mastermind group and the following year I did less and the following year I did less. And I was like, oh, I'm going nowhere. And some people were hugely successful in this mastermind group.

1:59I'm not saying that it's not useful at all. I'm just saying that for me, it wasn't working. I left the mastermind after three years, went on my own. I tried to find what was working for me. And today, we made$5 million in revenue in 2021. So I'm doing better. I love it. And we actually talked pre-interview Fire Nation about, you know, if this was the kind of answer that I was looking for Aurelian to share. And the reality is I'm loving and always looking for contrarian, controversial answers because, you know, I don't want everybody to just be saying the exact same thing. And just because I've had success in masterminds and I'm a believer in masterminds, I love hearing the other side of the coin.

2:44I love hearing why it's not working for other people because it's not for everybody. We're all different. We all need to write our own story. So I think it's very important. That's the point actually of this question is to get differing opinions, different viewpoints. So thank you for sharing that. And you did mention that you have now built system.io into a platform that has 10 ,000 customers and 200 ,000 free users, which is crazy town. So tell us the origin story of system.io. Yeah, so I started selling online courses in 2010. So courses about web marketing. I had a passive business selling online courses about learning English in the French market.

3:27I was making about 30 grand per month. You know, I was doing fine. And I wasn't happy with the existing tools. So I remember using Leadpages in 2013, working on a sales page and spending like two hours. And after a while, finding out that I couldn't add like a fourth bullet point. and I was like, oh, I wasted two hours. And then ClickFunnels got out in 2014. I tried it right away. And it was a good tool, but there was something that you couldn't translate on the payment pages. Then I tried Entreport. I was paying 300 bucks per month. Couldn't even use PayPal. Had to pay some Russian developer who cost me like$1 ,000.

4:13And I mean, it was crazy. It was ridiculous. I couldn't even use it. So I decided to be my own tool in 2015. I failed at the beginning. I lost one year and 30 ,000 US dollars in 2016. And then I found the right developers and we built the product in 2017. I moved my entire business over and we launched in early 2018. I mean, Fire Nation, what I love about this story, this origin story, is it's all about scratching your own niche. It's all about finding a void in the marketplace. It's all about seeing something that is underdeveloped or a problem that's not being solved. And what I love that Aurelian's done is he's really stepped back and said, hey, I'm gonna be the number one solution to this specific problem that I'm seeing with all these other platforms, all these other systems, all these other softwares that are out there in the market right now.

5:14because we all need our unique selling proposition. So tell us, what makes System.io stand out above the rest? Get specific. Yeah, it's a really good question. So actually, we have a free plan that includes 2 ,000 contacts, unlimited emails, access to almost all of our features. And I think it's the best offer in the market right now, you know, and that's what our customers tell us. So we have an amazing customer support. People are always impressed, you know, because we answer in about one to two hour, seven days a week. So people are very happy with the customer support. And it's a tool that's really easy to use and powerful.

6:00Actually, it's what we use in our business to power our entire business. get 60 ,000 new opt-ins per month to our email list and do over 400 ,000 US dollars in revenue per month. So we use our own tool to power our entire business. So I use it daily, you know. So I love success stories. I love when you can give us case studies. Now, if you can, we'd love names, we'd love figures, we'd love numbers, but at the same time, we understand there's going to be privacy and a lot of things too. So maybe talk to us about two of your favorite users right now. And again, if you have to, you can be as abstract as you need to.

6:40But what are two success stories that you've seen on your platform that you're personally, as a creator, really touched by? Yeah, sure. So I have actually a good buddy. I mean, it's the person I talk to on a daily basis the most. He's a great entrepreneur. He's quite young. is like 26 and with his like a partner they built a business selling online courses in the French market they made 1 million last year and they moved to crypto so they're still making I had lunch with them a couple of days ago it was great they're still making like 35 ,000 euros per month in revenue but they're actually working on a crypto project they raised 5 million it's crazy They launched their token, they made 5 billion, so they're very successful.

7:29And they're still making$35 ,000 per month in revenue, so it's pretty good. And then about another customer, I don't know, there are so many. I mean, we have some affiliates. There is a Ross Minshev in the English market because we serve different languages, different markets. So Russ uses our tool. He's an affiliate. He's promoting it. He's from Bulgaria. He's making some really cool videos online. And yeah, he's a great guy. And Fire Nation, this is what I love. When you can actually hear the success stories come to life of users. And that's something that I want you to be able to look forward to, Fire Nation, is when you create something, when you create the number one solution to a real problem in this world, and then people start using that solution to solve their problems and then tell you their stories and thank you for it.

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11:40Public gives you smarter context at every touch point. Plus you can earn up to$10 ,000 when you transfer your existing investment portfolio over to public. Go to public.com slash fire to fund your account in five minutes or less. Paid for by public investing. Full disclosures in podcast description. him. So Aurelian, we're back and people seem to love to Frankenstein tools together, just like their Geppetto the cobbler, just like taking whatever's around and just cobbling everything together. What are the benefits of using an all-in-one tool like system.io instead of integrating several tools for one project?

12:20I mean, most of the influencers say you should pick, you know, the best landing page builder, the best email marketing tool, the best membership site, whatever you know and it totally makes sense from a theory standpoint but entrepreneurship is not about theory it's about being pragmatic it's about reality and in reality when you're starting out you have very little time and very little and not much money to invest you know so by using a tool that does all this you can go so much faster like and i know that you know when i was building people were telling me but there is no way you can be good or you can be excellent at everything and yeah again in theory it makes sense but what does being good mean does it mean like having like a thousand options like active campaign is a great company is very successful but uh and i really looked up to this company but we did an integration with them a few months ago and we tried that tool and I was like, I don't even know what I'm doing, where I am.

13:25It takes so much time to load, so many options. You don't understand where you are. So more is not better. In System.io, we always try to think and we spend so much time thinking, oh, should we really have this option? And because I've been selling online for now over 10 years, I know what people need. So sometimes users tell me, hey, can we have an option to have like some moving button, you know? And I'm like, just step back a little bit, zoom out, and do you really think it's going to impact your top line, you know? I don't think so. So you should focus on more important things like creating more offers, maybe launching high-ticket offers, driving more traffic, building your audience, your email list.

14:17and this is really not going to have, you know, any impact. So we're always trying to simplify everything and it's so much easier. And just to finish with this, you know, I listened to a podcast of a very successful founder of a company called Odoo. So it's like a open source software for medium sized companies. So it's kind of the same than what we do, but for like bigger companies and like more features and stuff. and they do everything. And when I say anything, I mean it. And the interviewer, the host of the podcast was like, but are you sure isn't it better to integrate different tools? And the guy who's been building this software suite for like 15 to 20 years told him, if you try to integrate different tools, there is no way you will get a good user experience.

15:12So that's really what it boils down to. Fire Nation, that's why it's so important to sit down and say, what am I trying to accomplish with my business, with my dreams, with my goals? And then how can I do it all in one place? Because you can't become this person that's all the time having to source X and Y and Z. And when one has an update and then there's a break in the system and then they don't speak to each other. And I've had this happen over and over again. There's been tools that have tried to fix this problem, like a Zapier that connects this and this and this to this. And it's just like at the end of the day, where's the all-in-one?

15:48And that's the great thing is there are multiple all-in-ones. Now you've got to find the all-in-one that works for you. And that kind of gets to the point I want to make next really and is that your market, it's saturated because there are a lot of quote-unquote all-in-ones or at least people that claim they're all-in-one. So it's a very saturated, very competitive market because it's very lucrative. So how do you keep on growing despite it all? We have 10 ,000 paying customers. I expect that's by the end of 2022 will get 18 ,000 customers, so almost double that. So I don't know. I think we have the best offer in the market.

16:28If you look at the reviews, it's absolutely outstanding on Trustpilot or Capterra. People say, you know, this tool is like, it's very powerful yet easy to use. And it's a lot more affordable. it starts at so we have a free plan that's very powerful but that the first uh plan is at uh 27 dollars per month so yeah so what is the one phrase that you would say helps you stand out i mean is it the free plan is that the your free plan is so much better than everybody else's is it that you are truly so much more inclusive of all these different tools that you need for everything, like, you know, not just three bullet points, but more.

17:09I mean, what is the phrase that you would say if somebody like Russell Brunson walked up to you and said, hey, I'm the owner of ClickFunnels, why is system.io better? It really boils down to our offer. I think we have the best offers in the market. It's the free plan is very powerful, but then the startup plan, which is at $27 per month, includes, you know, 5 ,000 contacts and immediate emails and like a lot of features. features. So if, you know, I'm a direct marketer, so it's all about the offer. Offer trumps marketing and marketing trumps design. So I think that the offer is the most important thing.

17:49And I think that we have the best offer in the market right now. Fire Nation, you want to be able to say that with courage, with definiteness, with certainty. I have the best solution for a very specific problem in this world. Why is Aurelian going to have 18 ,000 paying customers by the end of 2022? Because he can answer that question. So let me hand the mic to you. What is it that you want to share with Fire Nation? What is the one takeaway from everything that we've talked about here today that you want to make sure we really get before we say goodbye? So actually, the free plan is quite new.

18:26I mean, we launched it not even a year ago. And it's funny because at first it was 1 ,000 contacts and we made a mistake. And the plan was to have 2 ,000 contacts. So when I told our audience in the Facebook group that we were going to raise from 1 ,000 to 2 ,000, we had some affiliates saying, oh, but no, it's too much. You know, you shouldn't give that much. I was like, guys, you're like, you know, liking on Instagram entrepreneurs should over deliver. But then you're trying to, you know, hold up when I want to give more to our customers. So I think that it's really about having the best offer out there.

19:05Because as you said, we live in a very competitive, you know, era. And yeah, try to do your best, have the best product, have the best offer, have the best customer support, have the best product. That's really how you succeed. So what do you want Fire Nation to do now? What call to action? What is the place that we can go to learn more about System.io? We have a great offer for you. You can go to System.io slash Fire. So it's System. It's S-Y-S-T-E-M-E dot I-O. That's the French spelling, sorry, slash fire and you'll get a 30 % discount, free migration and a set of amazing bonuses, including two of my best-selling courses, as well as email swipes, two funnel templates and a sales page template.

19:53So go there to get a great offer or just go to the homepage system.io to try our free plan. Fire Nation, you're the average of the five people you spend the most time with. And you've been hanging out with AA and JLD today. So keep up the heat. head over to eofire.com just type Aurelian in the search bar and his show notes page will pop right up with everything that we've been talking about here today and Aurelian I just want to say thank you for sharing your truth, your knowledge, your value with Fire Nation today for that we salute you brother and we'll catch you on the flip side thank you very much John hey Fire Nation today's value bomb content was brought to you by Aurelian and Fire Nation over the last decade I've interviewed more than 3 ,000 of the world's most successful entrepreneurs and I've created a revolutionary 17-step roadmap for your financial freedom and fulfillments.

20:41I put it all into my first traditionally published book, The Common Path to Uncommon Success, which is personally endorsed by Seth Godin and Gary Vaynerchuk. The Common Path to Uncommon Success is the step-by-step guidance that you need to achieve the lifestyle of your dreams. Visit UncommonSuccessBook.com and I'll catch you there or I'll catch you on the flip side. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white-label your own software. Say hello to our featured partner, High Level, and visit highlevelfire.com to start your free trial today.