Millionaire AFFORMATIONS: How to Change Your Financial Life in 5 Minutes a Day with Noah St. John: An EOFire Classic from 2022

0:01Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by high level, the all-in-one sales and marketing platform. On today's classic episode, we'll be breaking down millionaire affirmations, how to change your financial life in five minutes a day. So drop these value bombs I brought to Noah St. John and the EO Fire Studios. Noah is known worldwide as the father of affirmations, the mental health coach of the stars, working with Hollywood celebrities, eight-figure company CEOs, professional athletes, talk executives, and elite entrepreneurs. He is famous for helping his coaching clients make more in 12 weeks than they did in the past 12 months while gaining one to three hours per day and four to eight weeks per year.

0:38And today we talk about how highly successful people are asking really empowering questions and oh so much more. And a big thank you for sponsoring today's episode goes to Noah and our sponsors. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white label your own software. Say hello to our featured partner high level and visit highlevelfire.com to start your free trial today. Fire Nation, success isn't a solo journey. It's about who you surround yourself with. That's why I built the Freedom Circle, a powerful community of entrepreneurs ready to support, inspire, and share the ideas that move you forward.

1:25Visit freedom-circle.com to learn more. Noah say what's up to fire nation and share something that you believe about becoming successful that most people disagree with most people think that if you just say enough affirmations you can become successful while that worked for some it's more effective to use my affirmations method which of course you're very familiar with john and uh that's what will be one of the things we'll be talking about today i mean no we were talking about this 10 years ago on my podcast back in 2012. And I was bought in hook, line, and sinker back then, and I still am now.

2:04And I mean, you are the father of affirmations and the mental health coach to the stars. What exactly for Fire Nation that wasn't around back in 2012 or didn't go back and listen to that episode, what are affirmations and how are they different from traditional affirmations? Everybody listening to this program knows what an affirmation is. And why is that? because we've been taught for decades by every guru out there that you should use these affirmations or positive statements. So as a keynote speaker, as a consultant, as a coach, as you mentioned, the mental health coach of the stars, I speak at conferences, events all over the world to, you know, have private workshops of 100 people up to conferences of 10 ,000 and more.

2:47One of the things I like to do with my audiences, I say, all right, everybody, we're going to stand up and everybody, we're going to do a traditional affirmation just like they taught you. And everybody say, I am rich. And everybody goes, I am rich. You know what happens next? Everybody starts laughing. And I go, what are you laughing at? And they say, well, I'm not rich. And I say, but you just said you were. And they go, yeah, but I don't believe it. See, now that's the problem, isn't it? With the old affirmations method. We say these positive statements, we want to believe them, but most people just don't believe it.

3:18In fact, a scientific study showed that people who use affirmations. 75 % of the time, they actually end up more frustrated than before. So if you had a smartphone that didn't work 75 % of the time, what would you do? Would you keep using it or would you trade it in for a newer, better model? Well, that's what my affirmations method really is. So 25 years ago, I was in the shower that changed everything. That's what I call it. It was an epiphany, aha moment in the shower when I realized exactly what they hadn't been teaching us in traditional success literature. And instead of using these statements that we often don't believe, I created this method that I call the Afformations Method, A-F-F-O-R-M-A-T-I-O-N-S.

4:00And your listeners can go to Afformations.com and research that. But my Afformations Method, instead of saying these statements that we often don't believe, instead we're going to use the embedded presupposition factor of the brain and we're going to use these empowering questions that immediately cause your brain to search for better answers. And by virtue of the embedded presupposition factor, which is already there in the brain, you ask better questions, you get better answers, you get better results, and that's how you change your habits, change your results, and change your life. And Noah, something that I teased Fire Nation with during the intro today is that you have the ability to change someone's financial life in less than five minutes a day.

4:42So we have to deliver on that tease that I had. How do you do this? Well, it's right in my new book. It's called Millionaire Afformations, The Magic Formula That Will Make You Rich. This is my most requested book of all time. Actually, it's my 16th book that just came out, along with the companion journal to Millionaire Afformations. So my 16th and 17th books that just were released. And so in the book, I teach you how to change your financial future in less than five minutes a day. And you go, well, that's impossible. Well, actually, it's very possible. In fact, I can prove it because in the book, there are literally stories of people all around the world who I help to change their lives using my affirmations method and it takes less than five minutes a day.

5:20So here's what you do. It's very simple. First of all, when you read the book, you realize that you are already using affirmations. The problem, I mean, when I say you, I mean everybody, everybody on this planet is already using my affirmations method. There's only two problems. Number one is they're not aware of that fact. Most people don't know they're doing it. And number two, most people are asking really lousy questions. They're asking what I call disempowering questions, questions like, why am I so stupid? Why am I so fat? Why can't I lose weight? Why is it my business growing? Why can't I get more clients or patients or customers?

5:52Why is there more a month left at the end of the money, right? And when you ask lousy questions, what do you get? You get lousy answers and that creates a lousy life. So that's how using my affirmations method, you can actually change your financial life in less than five minutes a day using what I call my core four formula. Now the core four formula, which I teach you in the book, is really using the four modes of human communication, reading, writing, speaking, and listening. That's the four ways that we humans communicate. We read, we write, we speak, and we listen. And so all you have to do, and that's one of the reasons we have the companion journal to go along with the book, because that's how you can actually track your progress every day for a year, and you can actually use my core four formula, and all you have to do is one minute of reading, one minute of writing, one minute of speaking, and one minute of listening to your new empowering affirmations.

6:40And that's how you're going to reprogram your mind using my affirmations method. And it literally takes less than five minutes a day. And that's how we tell people and prove it that you can actually change your financial future in the time it takes to make your morning coffee. Fire Nation, these are the type of things that you can do every single day and less than the amount of time it takes to make a cup of coffee that's going to change your financial life. And something that I know that I get a lot of questions about is people's own mindset issues, the fact that they have doubts, fears, the imposter syndrome, you call that all head trash.

7:17And you think that's the number one reason that so many people feel stuck. So let's really break down your definition of head trash. And why does that keep people stuck? Well, that's actually goes back to another book that I wrote called Get Rid of Your Head Trash about money. And actually, everybody here listening can actually get that book for free at sendmeabooknoah.com. I do have 300 domains, John. I won't give you all of them. But anyway, sendmeabooknoah.com. That's called Get Rid of Your Head Trash About Money. So psychologists have a term for this. It's called cognitive dissociative conditioning.

7:48Now, that's really easy to say, right? Not really. So I created this term called head trash just to make it easier. So what is head trash? Well, the way that I've been teaching it for 25 years now, And one of the reasons that I've helped my clients, my coaching clients and people all around the world to literally add over$2.7 billion in new revenues, meaning I've helped people add six and seven and yes, even eight figures to their business while changing their lives. But one of the reasons we're able to do that is by looking at this phenomenon called head trash. So what is head trash? Head trash, the way that I teach it is it's the voice in your head that says, I can't do it because dot, dot, dot.

8:26And then you just fill in the blank. So for everyone listening to the program for Fire Nation, think about what it is that you want. What do you want? Nobody says that, right? Well, set your goals and make a vision board. Fine. That's all fine. I'm not saying that's wrong. But what immediately happens for 99 % of the population is they say, well, I want this thing, but I probably can't do it. Oh, yeah, I want to make more money. I want to grow my business. I want to write a book. I want to do all these things, but I probably can't do it. And why can't I do it? Well, I don't have the time. I don't have the energy.

8:54I don't have the right connections. I don't have the money. I can't afford it. I'm too old. I made too many mistakes. I'm married. I'm divorced. I have kids. I don't have kids. I'm a Martian. I mean, you know, there's just so many excuses, right, that we come up with. But what's amazing about that is you always make yourself right. So what's incredible to think about is that so many people would rather be right than rich. They'd literally rather be right than happy. And so my encouragement to all of you listening today is, would you rather be right or would you rather be rich? That is such a powerful statement, Fire Nation, that I hope you're really understanding, so many people would rather be right than rich.

9:30I mean, that is just the pride goeth forth. And that's just something that is terrifying to think about that you might be in that situation right now where it doesn't have to be the case. Now, another thing that I did tease on the intro was the fact that you know it can help your clients make more in 12 weeks than they made in the previous 12 months. But before we get there, Fire Nation, we're gonna take a quick break to thank our sponsors. Okay, let's talk about a platform that's completely changing how entrepreneurs are running their business, and they are also our featured partner, HighLevel.

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11:12High level, join the revolution. Fire Nation, let me drop a truth bomb. The biggest bottleneck holding most entrepreneurs back isn't lack of ideas, tools, or hustle. It's lack of connection. And when I scaled my business to eight figures and mentored thousands of entrepreneurs, I saw the same thing again and again. People trying to do it alone. And that's why I created the Freedom Circle. You've heard me end every episode of Entrepreneurs on Fire by saying you are the average of the five people you spend the most time with. That's not just a quote. It's the reality of success. The Freedom Circle instantly becomes your family of five and then some.

11:47It's a community of driven entrepreneurs ready to pour ideas, connections, and support into every part of your journey. So Fire Nation, if you're ready to level up and finally create freedom on your terms, head to freedom-circle.com to learn more. That's freedom-circle.com. Noah, we're back. And as I teased in the intro and before the break, you are famous, and I mean muy famoso, for helping your clients make more in 12 weeks than they made in the previous 12 months combined. How the heck do you do that? Well, first of all, I do want to say, John, before I go any further, that it is such an honor to be back on this program.

12:26And as I'm sure you know, I'm one of the only humans on this planet who's been on your program four times. So true. It's my fourth appearance on Entrepreneurs on Fire. And I'm, I may be, I don't know if I'm the only one, but I'm certainly one of the few. And I've, I've been saying for years, I'm one of the only ones who've been on three times. Now I can really brag. It's happened on four times. That's a big brag. I, and I also, also brag to people. I say, I knew JLD before he was JLD. He was this guy in Portland, Maine. I'm from Kennebunkport. He's from Portland. That's one of the ways that we connected.

12:52I'm on show 135 out of what, what do you want? Show 10 ,000 now? Oh, close. 3 ,600. Yeah, exactly. Well, I'm just saying it is just such a thrill and honor to be here. I just wanted to make sure I got that in before, you know, we went any further. Appreciate it, brother. Thank you. It really is an honor. So how do I help people make more than 12 weeks than they made in the previous 12 months? Well, here's what I want everyone to realize. The full promise that we have, and we deliver this promise, is I help people make more than 12 weeks than they made in the past 12 months while gaining, while literally winning back one to three hours per day and four to eight weeks per year.

13:27So think about that. So imagine if I were to say to you, hey, here's how you make more than 12 weeks in the past 12 months. All you got to do is work 10 times harder and work twice as long and never take any breaks and never see your family. Sounds great, right? You're like, no, that sucks. What? No, I don't want to do that. I want my life back, right? That's what so many people say. I want my life back. I'm already working too hard. I'm already, you know, I don't see my family enough. I want to spend more time with my family, not less. And that's the exact point, right? So this isn't just about more money, although money is great, obviously, right?

13:56It's really wonderful. but it's just a measuring stick of how you're doing. It's one measuring stick. And but frankly, it's easy to measure, right? Like, you know, we've helped people go from$60 ,000 in debt to a six figure income in 12 weeks. We've helped people literally add five, six and seven and eight figures to their business in a very short amount of time. So the basic way that we really do this is we focus on two main areas. And that is inner game and outer game. So inner game is everything that happens between your ears. now you can't see it directly and yet it affects everything that you do so you know as i mentioned i speak for audiences all around the world virtual live from work private workshops of 100 to over 10 000 and one of the things that i ask people is my audience members is i say all right what's one area of your life where your beliefs don't affect you and people go uh um uh and i go exactly there's no place your beliefs don't affect you right your beliefs affect your health your wealth your business your career, your relationships, your marriage, right?

14:57Your kids. I mean, everything that you do is affected by your beliefs. And yet the fascinating thing is you can't see a belief. You can only see the effects of a belief, right? And also keep in mind that remember you can be doing really well in one area of your life, but maybe you're stuck or struggling in another. For example, maybe your, your business, your career is doing really well, but maybe your relationships are suffering. Maybe your health is really great, but maybe you're not making the money you want and so on. So it's not a cookie cutter, one size fits all. It's very customized. Everything that we do, every coaching client, everything that we do is very customized so that people get really the most out of it.

15:34So the inner game, what's amazing is that your inner game is literally, and this is from 25 years of coaching people, helping people make billions of dollars. The inner game is really 90%, 90 % of success. I'll give you a quick example from one of my clients. Now I was speaking at an event in Los Angeles a few years ago. So this is for an entrepreneur conference and about a thousand entrepreneurs in the audience. Very, you know, six, seven, eight figure earners doing really well. You know, people at the top of their game, really. And I just finished my presentation. I was walking off the stage and a man came up to me and he said, Noah, you are the coach I've been looking for.

16:08I want to hire you right now to coach me. Now, I didn't know this man from Adam. Ironically, his name was Adam. And so I said, OK, what's going on? He says, Noah, I'm totally stuck. I'm only making four million a year. Now, of course, I had to laugh, right? It's like, who wouldn't want to be stuck with air quotes, right, at$4 million a year? But he said, no, Noah, you don't understand. I own a software company. I'm the CEO of this company. And we grew to$4 million in revenues really fast. And yet we've been stuck for the past four years. Four years. We've been at the same level. We have not been able to grow.

16:37And he said, I have hired all these people. I hired all these marketing gurus and all the big marketing gurus out there. And he said, we are still stuck. And nothing's working. And he said, as soon as I heard you speak about inner game and outer game and affirmations and head trash and your foot on the brake, everything you just said. He said, I knew you are the coach I've been looking for. He literally hired me on the spot. I worked with him for 18 months. And in that 18 months, John, his company, we were able to grow from being stuck, stagnant at 4 million for the previous four years to over 20 million in less than 18 months, 4 million to 20 million.

17:11And how did I do it? Because we worked on his inner game, literally 90, I would say 98 % of what we did was inner game work. We really didn't talk much about outer game, you know, marketing sales, all the stuff that he spent all that time and money on. Now, do you have to do that? Of course you have to do outer game. You have to do that stuff. But it was amazing. It was really the fact that his head trash was holding him back from really the growth that he was perfectly capable. So think about this for everyone listening. You have hidden equity in your business right now. But for 95 % of the entrepreneurs out there, they're not able to get to that equity.

17:47They're not able to access it because of this phenomenon called head trash. So that's the inner game. And that's literally the reason for 90 % of that billions of dollars, 2.7 billion that we felt our clients do. Now, again, and the other part, just to finish the thought, you have to do the outer game. Yes, you have to do. You have to do the marketing, the sales, all that outer game stuff. But what's so ironic and sad, really, is that so many people have spent so much time, money, and effort on the outer game while basically ignoring their inner game. Or they've tried all this other stuff, they've gone all these seminars, and they have what I call a lot of shelf help, right?

18:21You have a lot of shelf help, meaning it's just sitting there, it's not doing anything, and it's not doing you any good. So that's how we literally help you, the entrepreneur, to mine that hidden equity in your business very, very quickly. Fire Nation, I was dealing with this as well. And there's different forms of hidden equity as well, because I was like at a place where financially, I was like, I'm actually really good. I don't necessarily need to go from 4 million to 20 million, like this previous case. But I was like, I want to go from working 29, 30 days a month to like five to six days a month.

18:48And that was the shift that I wanted to make. But in my mind, my head was like, you have to work hard every single day. You're going to wake up, you're going to grind, grind, grind, grind, grind. And I was like, I don't want to live that life. I'm in Puerto Rico. I'm on the Caribbean. I don't need this. Like, why am I, why am I doing this? It's not the life that I wanted. And again, just kind of following these processes that Noah's talking about. I now have officially for multiple years now, been working six days a month. Now, let me be honest. I crush it during those six days. I mean, I'm working a lot during those six days, but I've combined my business into six days because I'm happy where I'm at financially, but I wasn't happy where I was at time and business.

19:26So there's multiple ways to look at that. And we've all heard, Noah, of the book, The Seven Habits of Highly Effective People. In your books and coaching, you actually talk about the unconscious habits of highly successful people. What do you mean by this? It's great that you mentioned that, John. And my inspiration for getting into this industry 25 years ago was, in fact, Dr. Stephen Covey, who you just mentioned, The Seven Habits of Highly Effective People. And what's so wonderful and humbling is that many people say that my work starts where Stephen Covey's and Napoleon Hill's left off, you know, and meaning that they teach what highly successful or highly effective people do consciously.

20:07In other words, they make these conscious choices, which is great. But what I realized over time was as I was using those and studying all those methods, I said, there's still something missing. There's something that they're just not telling us. And I realized it has to do with the, what I call the power habits, the unconscious habits. We call it now the power habits of unconsciously successful people. And what does that mean? Well, I think everybody listening to this program probably knows about the iceberg principle of the brain. About 5 % of the human brain is in the conscious or the conscious mind, right?

20:41Meaning we know what we're doing. We consciously think about it. But 95 % of the human mind, the human brain is really in the unconscious or subconscious level. It's really like the iceberg principle, right? 5 % visible above the surface, the vast 95 % that's hidden below the surface. And as I always say to my clients and my audience members, it wasn't the part of the iceberg that they could see that sunk the Titanic. It was the part they didn't see that sunk the Titanic. And frankly, that's the part that's sinking many of us today, right? It's sinking because we don't see it. And so what I realized, and that's what we, again, we call it the power habit system, the power habits of unconsciously successful people.

21:20This is what highly successful people do that they don't even realize they're doing, meaning they're doing it unconsciously. Now, to give you another example, we all go through four stages when we want to master a new habit or skill. We start at unconscious incompetence. That means you don't know, you don't know. Then you have conscious incompetence. That means you know, you don't know. Then you have conscious competence, which is you know, you know. And And then the final stage is unconscious competence, which is you do without thinking. And so for all of us, everybody listening has dozens, maybe even hundreds of habits that we do every day that we do not think about.

21:57And yet nobody had ever talked about before my teaching and my coaching and my books and programs that there are actually unconscious habits of success, meaning these highly successful people are doing things they don't even know they're doing. Now, what's wonderful is that affirmations, going back to what we started, is in fact the first power habit. That is the foundation of everything. In other words, highly successful people are asking really empowering questions. Like, why am I able to do this? Why am I always in the right place at the right time? Why does my income always exceed my expenses?

22:28Well, when you're affirming, as I teach, right, just like that, using empowering versus disempowering questions, well, you have to actually start to do it. And that's why affirmations, going back to my millionaire affirmations, the book and the journal and all the things that we teach, is that's the foundational power habit. And that's where everything starts. Why? Because everything starts with your beliefs. Fire Nation, that's the key phrase there. Everything starts with your beliefs. And that is really cool that everything started for you with Stephen Covey because I didn't even think about that necessarily when I was kind of going over this and saying, oh, man, like this is something that really is connecting with me.

23:06And obviously it's connecting with you too. So fire nation, if you're not excited now about all these value bombs that Noah's dropped, I don't know what to tell you. I mean, check your pulse because there's some things that are happening here that are spectacular and it's just a brink. It is just the first step. It is just the initial drive into the stadium here because he has an entire book on this topic. And I want you to kind of tell us a little bit more about your book, Noah, Tell us where we can go to find out more, to consume this content, and to get more action. It's very simple. Go to GetMillionaireBook.com.

23:42There you go. It's easy to remember. GetMillionaireBook.com. And the new book is called Millionaire Affirmations, The Magic Formula That Will Make You Rich. How's that for a subtitle, right? Isn't that nice? So I literally show you why it takes only five minutes a day to change your life, really, to change your financial future and how to do it. I don't just talk about it. I actually give you the method, the steps, the A to Z. Here it is. And I give you over 300 unique affirmations that we call the millionaire affirmations on wealth, focus, self-confidence, goal setting, goal achievement, purpose, work-life balance, and then the millionaire habits.