Seeing Is Believing: Plus The 2X Growth of Tupelo, Mississippi-Based Optometry Clinic EyesFirstMS.com with Clay Clark and Steve Beaty

0:01Clay Clark:Who's ready to rock today? Fire Nation, JLD here and welcome to Entrepreneurs on Fire brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down how seeing is believing, the 2x growth of Tupelo, Mississippi-based optometry clinic, eyesfirstms.com. And to drop these value bombs, I brought Clay Clark with special guest Dr. Steve Bayte and EO Fire Studios. Clay is a co-founder of Five Kids, host of the six times iTunes chart-topping Thrivetimeshow.com podcast, the 2007 Oklahoma SBA of the Year, and an Amazon best-selling author, singer, songwriter, and founder of several multi-million dollar businesses.

0:41Clay Clark:And today we talk about how lead gen can equal leverage, systems that scale, the wow factor, measuring what matters, and oh so much more. And a big thank you for sponsoring today's episode goes to Clay and our sponsors. Stop duct taping your business together. High Level runs your website, your funnels, email, automation, scheduling, payments, and memberships all in one place. And when you sign up at highlevelfire.com, you get a 30-day free trial, plus my exclusive bonus stack that includes weekly office hours with me and much more. Visit highlevelfire.com, highlevelfire.com. Fire Nation, are you ready to build something special in the next 50 days?

1:20Clay Clark:Check out my free YouTube series, 50 Days to Something. Short and strategic step-by-step videos by me, JLD. On day 50, you'll have a valuable asset. And the best part is it's completely free. Visit eofire.com slash YouTube and start day one today. Seeing is believing, Fire Nation. We are here to have a great episode, as always, with Clay Clark. I mean, when Clay Clark comes, we have the energy. We have the passion. We have the absolute fire and nothing's going to change here. And we're going to be talking about how lead gen actually equals leverage. And of course, we have a very special guest today that Clay is going to introduce.

2:01Clay Clark:And so, Clay, let's just start by talking about how you believe that creating turnkey lead generation, it directly, not indirectly, directly increases compensation. And we all want those dollar dollar bills. So how does that work and where exactly should entrepreneurs start?

2:18Steve Beaty:In terms of lead generation, there's two areas I want to focus on. One is you want to generate leads for new potential customers that pay you. So if you're listening to today's show and you have a business, you need to generate new leads, new people that could potentially pay you, new potential customers. And I think that's what people think of when they think of lead generation. However, a second kind of lead generation is you need to be able to also recruit high quality talent, right? So you need to generate leads for new employees as well, right? If you own a business, you need to have great staff, great employees.

2:48Steve Beaty:You don't want to be held hostage by people that don't want to work for you. So really, at the end of the day, the more leads you have, it will increase your probability of success. So I want everyone to go to Google real quick, and I want you to pull up a website called eyesfirstms.com. eyes e y e s first f i r s t ms.com eyes first mississippi that's eyes first ms.com and you're going to see our featured guests today you're going to see his website he's an optometrist and the question i would ask you is is his company growing because he got better as an optometrist in the last 12 months i mean did did i hop on a call with him to jld and teach this man how to treat the human eyeball with better clarity?

3:31Steve Beaty:Did I talk to this guy about pupils and retinas? Have we had in-depth conversations about glaucoma or have we simply helped him to generate more leads as it relates to potential customers and more leads as it relates to potential employees? And I think if you do your research and you look into it, you'll see this wonderful, diligent doctor and client is growing because he's implementing JLDA turnkey system to find great employees and great potential customers.

3:58Clay Clark:Fire Nation, this is exactly why somebody like Dr. Steve Beatty brings somebody like Clay Clark into his world because I pulled up that website. And by the way, right away, it just says, home of the$99 deal, new patient eye exam, experienced one of the highest rated optometrists, Tupelo, Mississippi teams today. And there's two simple actions, book online today or read our reviews. I guarantee you, and I mean, I guarantee you, if I go to any website of any other optometrist, not even in Mississippi, the entire Southeastern part of this country. And it's going to be miserable, terrible, ugly, gross, and just a disaster.

4:34Clay Clark:And this one's super clean. And I only have two possible options, booking online today or reading the reviews, which of course is what Clay specializes in and why he absolutely crushes it. So Clay, bring in our special guest and let's start having some great conversations.

4:50Steve Beaty:All right. So Dr. Steve, I've got three quick rapid fire questions for you. First stuff. How did you initially hear about the business coaching that we provide here at ThriveTimeShow.com?

5:01Clay Clark:Oh, hey, Clay. Well, initially I heard about you about, you know, through the reawakening tours that you were doing a few years back. And I was just so excited about what you were doing, you know, as far as like freedom in the nation. That's just what we were founded on. And then I found I was Googling. It was kind of a happenstance thing. I was Googling for business coaches or business seminars or something along those lines related to optometry. And I stumbled upon you again. And so it's one of those things, hey, maybe God's telling you something here. You should follow this guy. And we came out, we came out to one of your two day workshops and we've been with you ever since.

5:44Clay Clark:That was about a year ago, I believe.

5:46Steve Beaty:Now, question number two is, have you grown or how could you quantify how much growth you've had since we met?

5:53Clay Clark:So one thing that you've really taught us really well is to track our numbers. And I'm not, I am a numbers guy. I mean, I do numbers. I don't have that memorized, but I can pull up like at any minute, I can pull up my tracking sheet. And so I'm going to do that right now, actually.

6:14Steve Beaty:Pull it up, feeling the flow, looking at the tracking sheet.

6:18Clay Clark:Yes, sir. But I will tell you, as far as leads go, so now our leads are up tremendously. But one of the things that we've really done well, you know, through your program is we're capturing revenue better than we used to. So our accounts receivable was just kind of getting haywire. We deal with insurance companies. We deal with, you know, patients that thought that this was all like a free clinic or something like that for whatever reason. And so we're just getting a whole lot better about collecting revenue from the patients.

6:52Steve Beaty:You think your leads are up two times? Our leads are up.

6:57Clay Clark:Our leads are up because we were doing pretty well, actually, before we had a lot of patients. But our leads are up about 40 percent, 40 percent.

7:06Steve Beaty:And then as far as so, again, for anybody out there, again, I'm just trying to give you this is a real optometrist on a real broadcast. Clearly unscripted. The question number three I have for you, then we'll go back to JLD, is you are mastering all of the systems. I mean, you're not just doing marketing. You're not just doing, again, with our business coaching, we help you with your marketing. We help you with the tracking of the numbers. We help you with the hiring. How could you explain the impact it's made focusing on hiring good people, focusing on acquiring new customers, and focusing on your numbers simultaneously?

7:36Steve Beaty:What kind of impact has it made on your company, eyesfirstms.com?

7:41Clay Clark:Well, you know, you implement one thing and you're going to get some traction. You implement two things, you're going to get a little bit more traction. But you implement three things and you have compounding traction. So I think that's one of the beauties of what you do, Clay, is that you help businesses to know how to implement multiple things simultaneously. And honestly, for us, one of the biggest gains that we've had is knowing how to interview potential employees and to bring those employees on and get them all pulling in the same direction. That's really been the key for us.

8:21Steve Beaty:JLD, I'll go back to you. But again, this is a real optometrist who's growing his real company. And JLD, when people go to Thrivetimeshow.com forward slash EO Fire, Thrivetimeshow.com forward slash EO Fire, we have over 2 ,000 documented client success stories over a span of 21 years. Doctors, lawyers, dentists, online product, people that sell online products, people that invent products, people that build buildings, people that build houses. JLD, it's not industry specific. These are super moves that all your listeners can use.

8:58Clay Clark:Wow, Fire Nation, you can feel the heat coming off of Clay's microphone right now. And we have more coming up as soon as we get back from thanking our sponsors. Fire Nation, ideas are exciting, but systems will allow you to create freedom. That is where High Level comes in. High Level allows you to build and run your entire business from one platform. Website builder and hosting, funnel and landing pages, email marketing, automation and workflows, calendar booking, payments and subscriptions, even course and membership hosting. Everything works together seamlessly. Plus, award-winning 24-7 support, so you are never stuck.

9:31Clay Clark:And when you go through my link at highlevelfire.com, you unlock my full bonus stack. A 30-day free trial of High Level with full access, a private 50-minute coaching call with me, weekly live office hours with me, a digital copy of my book, The Common Path to Uncommon Success, my 50 Days to Something execution roadmap and more. Stop piecing tools together. Start building momentum. Visit highlevelfire.com and start building your something today. Fire Nation, are you ready to create something special in just 50 days? If you just thought yes, then check out my free YouTube series, 50 Days to Something.

10:11Clay Clark:Every video is short, clear, and built to move you forward one intentional step at a time. Clarity, offer, validation systems, momentum. By day 50, you are not working on something. You have built something, something to be proud of. And this is completely free on my YouTube channel right now. If you're done letting weeks just drift on by, visit eofire.com slash YouTube. That's eofire.com slash YouTube and press play on day one. 50 days will pass in the blink of an eye. The only question is whether you'll still be thinking or finally building something special. Fire Nation, I can tell you that Clay's been a partner of the show for over five years.

10:54Clay Clark:I've personally been to two of his events in Tulsa in person, and I've seen the Steves of the world have their businesses and lives changed as a result over and over and over again. And one thing that I've always loved, Clay, that you do so well, and I'd love to talk about maybe how Steve has experienced this, is the wow factor. I mean, the wow factor is something so few businesses deliver. is just sad because why would you not want to? And I want to talk about how you can build systems that are consistently creating a customer wow experience. And what does that do? That turns referrals into predictable growth.

11:30Clay Clark:How do we do this?

11:32Steve Beaty:Okay. So Jim Rohn, the bestselling author who influenced the life of Tony Robbins. So if you picture kind of the lineage of self-help, you started with Napoleon Hill, the bestselling author of Think and Grow Rich, a man who I named my son after. My son's name is Aubrey Napoleon Hill. When Napoleon Hill passed away, Jim Rohn kind of carried that torch. And now Tony Robbins has carried that torch and other people have as well. But Jim Rohn writes, if your behavior is dictated by something that is unpredictable, your results will be unreliable. Let me try that again. If your behavior is dictated by something that is unpredictable, your results will be unreliable.

12:07Steve Beaty:So there's four super moves we're implementing all at the same time that create that wow. Move number one, we have a turnkey lead generation system. It's a turnkey system. Someone says, what's the secret sauce? I'm telling you the secret sauce. People say, Clay, if you're given the secret sauce, why would anybody pay $1 ,700 a month to hire you? If you're just giving away the secret sauce, why would people pay you for the secret sauce? Let me tell you this, folks. It's not about education. It's about implementation. So if you're wanting to have a conversation about implementation, that's what we do.

12:39Steve Beaty:So on the marketing side of things, and Steve, I want to get your thoughts on this. VISM. Every single day, VISM. Before we go to bed, VISM. When we wake up, VISM. The day before Christmas, VISM. What am I saying? Thanksgiving, VISM. What are we talking about? VISM. And the entire marketing system is VISM. What does that mean? We got to get video testimonials from real clients. We got to get images of real clients. We got to write search engine content, and we've got to gather those more Google reviews. So videos, images, search engine, more Google reviews. And that makes you come up top in the Google search and the Grok search and the chat GPT search and the open AI search.

13:18Steve Beaty:Steve, why do we have to do it every single week? I guess maybe a better question is from your perspective as an optometrist, what kind of impact has it made knowing that your entire marketing system consists of VISM?

13:31Clay Clark:Well, one, it simplifies it. We know what we've got to do. And what makes somebody successful, I feel like, is not like doing some miraculous one thing. What makes people successful is they're doing the little things consistently, day after day after day. And you mentioned Grok, and this was just so exciting to me this past week. I just got on ChatGPT, and I said, okay, tell me what's the top, I can't remember exactly what I it, but the top eye doctor or eye clinic or something like that in North Mississippi or the Tupelo area, I can't remember exactly how I termed it, but it came back and he said, oh, hands down, you know, it's going to be eyes first.

14:15Clay Clark:And we've been in business for here for like four years. And there's places that have been established, you know, they've been decades and and they're saying, you know, consistently high rated reviews, this, that and the other. And so that right there, that just shows, you know, the success that you guys bring.

14:34Steve Beaty:And to quote the modern philosopher, JLD, you know, Ric Flair, the modern philosopher slash world wrestler, Ric Flair. Woo! Okay, now we move on to move number two. Okay, implementing scalable systems and proven processes. So number one, we got nailed on the marketing system. Move number two, we got to implement scalable processes and systems for everything. So we're talking about pre-written scripts, pre-written emails, a pre-written, pre-determined way that we will greet customers, having a lobby that makes sense, having an atmosphere that makes sense, hiring people that are enthusiastically greeting first-time patients and repeat patients.

15:14Steve Beaty:Dr. Steve, how has it impacted your company having scripts, systems, and checklists for everything related to the customer interaction?

15:23Clay Clark:Honestly, Clay, right now, that's what we're focusing on. I'm not going to sit here and say we're perfect at what we're doing right now because we're growing and we're trying to implement those systems right now. But it makes a huge, huge difference because we can take a employee day one and we can tell them this is what you do. You follow this. This is your script. This is how you treat people. This is how you greet people. This is how you work up a patient. And, you know, beforehand, I had so much information in my brain that that information was not being conveyed to my team. And they didn't know what to do.

16:03Clay Clark:There was confusion and we were just dropping lots of balls. So now that we're getting those systems in place, it's making a huge improvement in our business.

16:13Steve Beaty:So, again, JLD, I mean, you're seeing it's wow, the customer, it's all four of these systems working together. JLD, before we go to this next step here, I want to go back to you to get your thoughts on this. Because EO Fire, when people go to EOFire.com for the first time, you've thought about what does the homepage look like? What do the interior pages look like? What happens when they fill out the form? What happens when the person requests the information? What happens when they download the book? What happens? You've thought about that, and that's what's called a linear workflow. That's a specific linear workflow, a system, kind of like a preordained timeline that you have created to wow the customer.

16:54Steve Beaty:And JLD, I think a lot of entrepreneurs are so busy, they don't take the time to work on the business because they're working in the business. And maybe you have a different reaction to that, JLD. But again, you've met a lot of entrepreneurs and so have I. But I think a lot of people are just so busy that they're not working on the business. I think that's a big value of having a coach.

17:12Clay Clark:It's the biggest value, to be honest. I mean, you need somebody to have like the outside eyes looking in and being like, okay, you're in this every day. There's a lot of assumptions that you're making as the owner of this business. But here's a set of eyes from somebody who is not in the business, who doesn't have his sleeves rolled up and is like kneading the dough of this pizza brand that we have going on right here. And that's so powerful. I mean, that's why I've always had coaches starting back in 2012. So now for 14 years, because it's so important and so powerful to be cutting edge, to be learning, to be bringing in experts from other areas that you maybe just don't have time, energy, or the current knowledge to implement in your own business.