She Sells, She Wins: Why Women are Taking Over Remote Sales with Brooke Triplett

30 Jan 2025 · 23 min

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In short

Podcast Episode Notes: She Sells, She Wins: Why Women are Taking Over Remote Sales with Brooke Triplett

Episode Overview

  • Podcast Title: Entrepreneurs on Fire
  • Host: John Lee Dumas
  • Guest: Brooke Triplett, founder of She Sells with Brooke
  • Episode Focus: The emerging landscape of remote sales and the pivotal role women are playing in transforming this industry.

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Key Themes and Discussions

  1. Transformation of Remote Sales
  2. The landscape of remote sales has evolved significantly, especially post-COVID.
  3. Transition from traditional sales methods to a more structured approach with onboarding procedures.
  4. Sales is no longer just a side hustle; many are making it their primary career.
  1. Empowerment of Women in Sales
  2. Natural Communicators: Women excel in sales through empathy and connection.
  3. Breaking stereotypes: Women have historically shied away from sales due to negative perceptions, but this is changing.
  4. Authenticity is key: Women bring a sense of safety and understanding to sales conversations.
  1. Challenges and Breakthroughs
  2. Overcoming the "mold" mentality that constricts personal identity in sales.
  3. Importance of embracing one's true self and values in sales roles to achieve success.
  4. The necessity of being authentic in communication to build trust with clients.
  1. The Role of Community
  2. The significance of a supportive community for women in sales.
  3. Creating a network that amplifies strengths and encourages collaboration rather than competition.
  4. Community helps in breaking barriers and sharing experiences, leading to greater achievements.
  1. Flexibility as Freedom
  2. Flexibility in remote sales allows for control over one’s work environment, schedule, and clients.
  3. The potential for a lifestyle that aligns with personal values and commitments, especially for working mothers.
  4. Flexibility is seen as the new form of freedom in the sales industry.

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Key Takeaways

  • Authenticity Matters: The sales process requires genuine conversations rather than following outdated scripts.
  • Shift Mindsets: Transitioning from an employee mindset to that of an entrepreneur is crucial to unlocking potential in remote sales.
  • Community Support: Engaging with a community of like-minded women boosts confidence and success in sales.
  • Opportunities for Women: Remote sales presents a viable career option that offers financial freedom and flexible working conditions.

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Quotes from the Episode

  • “You’re not truly free until you’re okay with being hated for the things that you love.” - Brooke Triplett
  • “Flexibility is the new freedom.” - Brooke Triplett
  • "You don’t have to stay plugged into the matrix." - Brooke Triplett

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Final Thoughts Brooke Triplett emphasizes the changing dynamics in remote sales, highlighting women's crucial role in this transformation. The episode serves as an inspiration for those considering a career in sales, particularly women looking to break free from traditional constraints and embrace a more flexible, fulfilling path.

For More Information

  • Follow Brooke: [She Sells with Brooke on Instagram](https://www.instagram.com/shesellswithbrooke/?hl=en)
  • Join the Community: Access the free She Sells Freedom Formula at [shesells.online/EOF](https://shesells.online/EOF)

Episode Resources

  • HubSpot: [Visit HubSpot for marketing solutions](https://hubspot.com/marketers)
  • ThriveTime Show: [Attend the business growth workshop](https://thrivetimeshow.com/eofire)
  • Airbnb: [Find a co-host for your property](http://airbnb.com/host)

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Listen to this episode for further insights and inspiration on embracing remote sales and the empowering shift led by women in the industry.

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Transcript

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0:02Who's ready to rock today, Fire Nation? JLD here and welcome to Entrepreneurs on fire brought Brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like This Old Marketing. Today, we'll be breaking down She Sells, She Wins, why women are taking over remote sales. To drop these vibe bombs, I brought Brooke Triplett in the EO Fire Studios. Brooke is the founder of She Sells with Brooke, dedicated to empowering women achieve financial freedom through remote sales training in a supportive community. In today's foundation, we'll talk about the remote sales landscape.

0:37We'll talk about why women excel in remote sales, breaking stereotypes and barriers, and oh so much more. And a big thank you for sponsoring today's episode goes to Brooke and our sponsors. Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q &A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business, startups, and entrepreneurship. A recent episode discussing the billion-dollar health secret with the founder and CEO of Whoop is a must-listen.

1:12Listen to Success Story wherever you get your podcasts. Is this your year to grow a successful business? Attend the world's highest-rated business growth workshop taught personally by Clay Clark and now featuring Rich Dad, Poor Dad author Robert Kiyosaki and Eric Trump at thrivetimeshow.com slash EOfire. Again, request life-changing tickets today at thrivetimeshow.com slash EO Fire. Brooke, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. What's up? What's up? So firstly, the number one thing that I believe about becoming successful that most people disagree with is you're not truly free until you're okay.

2:01with being hated for the things that you love. Fire Nation, this is such a true statement. I've experienced it firsthand. Many of you have as well. I've heard of it. Brooke has as well. And that's why she created She Sells with Brooke so that we can have a community together and talk to people about the struggles, the obstacles, the challenges of being an entrepreneur. And specifically today on this episode, why women are taking over remote sales. Now, the landscape has evolved, Brooke, when it comes to remote sales. Share how. Oh, my goodness. Literally, remote sales today is almost unrecognizable from even five years ago.

2:40And I think the biggest thing was COVID. So it was a real tailwind for remote sales because it forced everyone to move online. And with that, we saw a massive boom in online businesses. And this obviously required online salespeople. Now, for me, I dabbled in remote sales very early in 2018. And it was such a different game back then. There was no inbound. I was ringing people from my personal phone. There was just lists and lists of people. I was writing down people's credit card details and charging them later. There was just no regulations. It was kind of just do what you want. And I think because of that, it created this real side hustle mentality because the industry was so volatile.

3:22You know, there was a huge risk to go all in because there was no historical data, particularly for online reps in Australia that could show what could actually be achieved. So if we look back to that versus now, for a good two years, I was just selling on the side. And it wasn't until I hit my first 10k month that I really started to scratch my head a little bit. You know, I was thinking, why am I allowing my nine to five and my employee mindset to rob me of the time freedom that I could have if I just went all in. So remote sales today is completely different. There's onboarding procedures and there's a lot more structure in place so that sales can be a real career.

4:09It's not just a side hustle anymore. People are really making it their main hustle and making a lot of money because of it. See, I love this because Fire Nation, when you understand the skills and acquire the skills of being a salesperson, man, the opportunities are out there because everybody needs to make sales. Every business thrives and survives when it comes to sales. And I love to hear this next part, that you have personally seen women excel in remote sales. Tell us more about that. Women, we're natural born communicators. We're so incredible at it because we lead with empathy and connection.

4:52And for such a long time, women have veered away from sales because of how it is perceived. You know, you could literally ask any woman who hasn't really gone anywhere near sales. And when you ask them what comes to mind, when they think of it, they literally always say sleazy car sales every time. But I mean, here's the thing. sales today requires authenticity and women just do an incredible job at making people feel seen and understood. You know, we're able to read between the lines, have real conversations that lead to real change. And one thing that I particularly help all my closers understand is to stop fearing what people might say and to just say it anyway, because as a change facilitator, we need to be able to speak the truth, even though it's not comfortable for us.

5:43Fire Nation, the truth will persevere in so many ways, shapes and forms, because breaking stereotypes and barriers is something that a lot of people struggle with because they don't grasp that truth. And you can do this. You can break these stereotypes. You can break these barriers, Brooke. Do it now. For me, the biggest barrier in sales is thinking we have to fit a mold. Really early on, I struggled owning my identity as a salesperson because it just felt so off-brand. I was a primary school teacher. Everybody thought I had this incredibly noble profession. And that was me. That was who I was.

6:24I was a teacher. And I think for me, this belief of sales being icky and me struggling to own and step into that identity was because of my experience in network marketing, which I think for a lot of women, we've dabbled in that space. and for me when I was in network marketing like I knew nothing about sales like but I was the girl the one in your dms the one hounding you to sign up just having absolutely no idea how to sell and because of that I lost a lot of friends and you know it took my family to say to me Brooke like you've changed for me to step away from that space and once I stepped away I was really embarrassed to share that I had re-entered sales.

7:07And so for such a long time, I would tell people I was still a teacher. But because of this, it acted as a ceiling. And I didn't have my breakthrough until I aggressively owned my label and spoke my truth. And the new salesperson, she's woman, she's empathetic, she's driven by purpose, she values authenticity. And it was the moment I stopped trying to be liked and recognized who I was that I started hitting my 20k months. Can you maybe very briefly just go over a call that you had or a sales conversation where this happens and you just saw it happening and the light bulb went off and you closed a big sale or you made a connection with a potential buyer that was just really satisfying.

7:52What did that look like? It looked like being kind, not nice. So because I was so caught up in that belief that people wouldn't like me if I was in sales, the way that I used to sell was being their best friend. They would want to catch up with me for a coffee. They loved the conversation, but it was kept very surface level. And then when I tried to have authority and actually ask for the deal or close the door, they would say no to me. They'd let me down like a friend because that's all they perceived me as. So I had a moment where I just thought, you know what, I'm going to go into this call and I'm just going to speak the truth.

8:28I'm going to challenge them. I'm going to say what they need to hear, not what they want to hear. And even though I felt so uncomfortable in that moment, at the very end of that call, not only did I make the sale, but she thanked me for helping her see things differently from shining a light on things that maybe she had even, you know, turned a blind eye to. So it was that moment that I woke up and I was like, right, that's me now. I'm the challenger. I'm going to come into these sales halls knowing that in order for me to serve, I need to be able to challenge and speak the truth. Fire Nation, that's a powerful story.

9:00And I hope you can see yourself in that scenario as well, saying, you know, I'm going to take the lead. I'm going to step into what I know is my greatness. And we have a lot more to talk about around this topic when we get back from thanking our sponsors. If you're a marketer, then you know what it's like to feel like you're moving in a hundred different directions at any given time, like you're spread too thin. Between creating content, launching campaigns, generating and nurturing leads, and more, you barely have a moment to breathe, let alone do your best marketing. What if there was a better way?

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10:07Visit hubspot.com slash marketers to learn more. Ever consider hosting on Airbnb, but have held off because it seems a little overwhelming. I'll admit I had the same thoughts until I dove in and saw just how easy it can be. We have a secondary property here in Puerto Rico and when we travel in the summer, we're hoping to do a few weeks in Italy and London. We'll be hosting it on Airbnb. If you're like us and have a secondary property just sitting there, or maybe you're going away for an extended trip this year, you can now hire a high quality local co-host to take care of your home and your guests, making hosting on Airbnb easier than ever.

10:43They can do everything from creating your listing to managing reservations to messaging guests and providing on-site supports. They can even help with design and styling. So if you need a little help hosting while you're away, you can hire a co-host to do the work for you. Find a co-host at airbnb.com slash host. Is this your year to grow a successful business? Are you looking to learn the proven processes and success systems that have been used to create thousands of millionaire success stories? See thousands of success stories and testimonials from real people just like you who Clay Clark has mentored and coached into prosperity at Thrivetimeshow.com slash EOfire.

11:21Clay's proven business coaching program is month to month and it costs less than hiring a minimum wage employee. Yes, it's month to month and it costs less money than hiring a minimum wage employee. Schedule your free 13-point assessment with Clay Clark himself today at Thrivetimeshow.com slash EOfire. Because Clay only takes on 160 clients and only allows 300 attendees to each business conference, you will interact with Clay directly, see thousands of real success stories, and learn about attending the Thrive Time Show two-day in-person workshop featuring the legendary Robert Kiyosaki and Eric Trump today at ThriveTimeShow.com slash EOFire.

11:57become the next success story. Schedule a free consultation and request tickets to join Eric Trump and Robert Kiyosaki at Clay Clark's next business conference today at thrivetimeshow.com slash EO fire. Brooke, we're back and let's be honest. One of the huge draws of remote sales is how it offers flexibility and freedom. And I mean, it can, if you're in the right situation, I mean, you can go travel somewhere and get an Airbnb and wake up in the morning and say, you know what, I'm going to make a cup of coffee. I'm going to go out and I'm going to flip in, make my calls. I'm going to go outbound for an hour, for two hours, for four hours.

12:35You know, you know what you need to do and you can do it remotely. And that could be interesting. I mean, I'm talking to you right now. You're in Bali. It's 1.17 AM in the morning. Fire Nation, you need to understand Brooke is talking to me at 1.17 AM because she's committed to having this conversation. So talk about that flexibility. Talk about that freedom. Oh, yeah. So I want to clear something up very, very quickly. You forfeit being an employee the moment you become a remote closer. You are now an entrepreneur and you will not survive if you continue to think and act like an employee. So just based on even what you said, like, if I was still an employee and I was up at 1.17am, I would not be going to work the next day.

13:21Like, I'd be calling in sick or like, I'd be figuring out how I was going to start my day and I'd have have to respond to somebody, you need to be able to switch like from that mindset away from the employee into the entrepreneur. And when I made that switch to remote sales fully, I gained a type of freedom. Like I honestly never thought was possible. Like we're talking about complete control over time, location, like even the clients you choose to work with. And you have to view yourself as a business because your income is now in your control. So my day isn't dictated by anyone else's schedule.

13:57And that's something that I value deeply because this work lets you design a lifestyle that's aligned with what matters to you. And for me, that means being able to work from anywhere in the world. So yes, I live in Bali. It's 117 in the morning. Tomorrow I can wake up at any time that I want to start work. I get to have lunch with my son in the middle of a Tuesday, we get to go for a swim in our pool. And I am in charge of how much money I make. And I truly, truly believe that flexibility is the new freedom. And it's one of the most liberating shifts happening in sales today. Flexibility is the new freedom.

14:34I mean, think about that Fire Nation and the truer words may have never been spoken. Now, one thing that you do fantastically, Brooke, is community. You understand community, you understand its role. So talk about that. Talk about the role of community and how you implement it and what you do. When I first started in remote sales, I was in male-dominated teams. This made me feel like I needed to be someone I wasn't. Someone like I had to like competition. I had to enjoy looking at stats and entering boiler rooms. And I was really part of that hustle mentality. And I'd often take this home with me and I just find myself, I'd be in a bad mood.

15:16I'd be in a bad mood with my husband. I just wouldn't be present. I found it very, very difficult to drop into my feminine because I was just surrounded by so much masculinity. So a community of women is everything. Like if I had this when I first started remote sales, I truly believe I'd be in a different situation just career wise. Because when you're part of a network of like-minded women, you're not just getting support, you're amplifying your strength. And we need people who get the struggle, who get the hustle and the drive and who aren't threatened by another woman's success because that success just shows that it can be done.

15:54And there's plenty pieces of the pie for everybody. So I've created a community where we all lift each other up and bring our unique experiences to the table because I have seen firsthand that women accomplish so much more together than in isolation. And when When you surround yourself with people who want to see you succeed as much as you want to see you succeed, that is a real game changer. Brooke, you have seen the future and the future is remote sales and the future of remote sales is female. Tell us more. It sure is. The future of remote sales is female because we're leading the way in transforming the industry to be about real human connection and authenticity.

16:38and you know we're pushing against old school sleazy tactics unethical scripting fudging stats just pressure-driven strategies and we're making more money because of it you know when I first started in remote sales I was saying things like lines in scripts that I just thought oh this just feels so icky just felt so unlike me and I didn't push it back against it because I thought this is just what I have to do. And I guess that was another light bulb moment for me is when I realized like, I don't have to say those words in the script. I have to find who I am and bring that to the table because who you are speaks louder than the words you say.

17:16So I wasn't being me and I was saying these bunch of words and they were feeling icky and I could see and hear in my prospects that they were like, what are you doing? If you're a business owner and you're not willing to adapt because you know best and it's always worked that way, you are honestly going to be left behind because women are showing up. They're being unapologetically authentic. And that is challenging traditional sales methods. And the women that I work with are doing exactly that. They're creating an entirely new approach to sales that's both effective and ethical. It's not just a career.

17:55This is a movement. And when you start to embrace this path of integrity, that there's literally no limit to the impact that you can have. Are you a fan of the TV show Friends? My sister's a big fan. So I've just followed along with that. Well, when you were talking, it actually kind of reminded me of an episode in Friends where Phoebe was actually doing her first sales job ever. And she was given the script and she was reading it. And she was just like, this is gross. And she crumbled it up and she threw it away. And she just started like talking natural and like herself. And she started crushing it as a result.

18:28And it just, to me, was like so clear of, you know, There's a right way and a wrong way to do it. And when you find the right way and you find the community that can support you and guide you and help you, you're on the right path, Fire Nation. So Brooke, give us the one key takeaway that you want to make sure Fire Nation gets from our entire conversation today about remote sales. I want everyone listening to just remember that you don't have to stay plugged into the matrix. and I know that's a really really hard thing to understand because we're told to finish school go to uni get a job work in that job buy a house have a family and just work really hard for the rest of our life and that's totally fine if you choose to go down that path but I really just want to open your eyes to the possibility of what else there is and for so many women they haven't actually considered remote sales to be an option.

19:23And it truly is like the freedom that it's given me, location, time, financial, it can give you too. So that is just the one thing. I just want you to start to open your eyes to some of these opportunities, especially for mums. I speak to so many mums who they're on maternity leave, they don't want to go back to work, but they have to because of the climate that we live in. And I just, I want to be able to stand on top of the Empire State Building and literally scream this to every single person. Look at remote sales, invest in the skill, become incredible at it and live that life of freedom. Brooke, if Fire Nation is connecting with you and wants to learn more, where do they go?

20:10What do they do? What is your call to action for our listeners today? First, you can follow me. SheSellsWithBrooke on Instagram. I post a lot of content. So if you are on the fence or if you're literally like, what is this remote sales nonsense? Like come and just follow me and look at what's happening. You can also join my free SheSells Freedom Formula, which we are giving away, especially for listeners of Fire Nation. And you can find that shesells.online forward slash EOF. Come in, read what we're all about. Come and speak to our coaches. Just come and see. Come and see who we are. Fire Nation, you're the average of the five people you spend the most time with.

20:51And you've been hanging out with BT and JLD today. So keep up that heat. For links to everything we talked about, visit eofire.com. Type Brooke, that's Brooke with an E in the search bar. And the show notes page will pop right up. Brooke, thank you for sharing your truth, your knowledge, your value with Fire Nation at now 1.34 a.m. in Bali time. For that, we salute you and we will catch you on the flip side. Thanks, guys. I've loved being here.

21:41Godin and Gary Vaynerchuk. The common path to uncommon success is a step-by-step guidance that you need to achieve the lifestyle of your dreams. Visit UncommonSuccessBook.com. I will catch you there or on the flippity-flip side. Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q &A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business, startups, and entrepreneurship. A recent episode discussing the billion-dollar health secret with the founder and CEO of Whoop is a must-listen.

22:22Listen to Success Story wherever you get your podcasts. Is this your year to grow a successful business? Attend the world's highest-rated business growth workshop taught personally by Clay Clark and now featuring Rich Dad, Poor Dad author Robert Kiyosaki and Eric Trump at Thrivetimeshow.com slash EOfire. Again, request life-changing tickets today at Thrivetimeshow.com slash EOfire.

From the publisher

Brooke Triplett is the founder of she sells with Brooke, dedicated to empowering women achieve financial freedom through remote sales training and a supportive community.

Top 3 Value Bombs

1. Sales today requires authenticity and women does an incredible job at making people feel safe and understood.

2. The biggest barrier in sales is thinking that we have to fit a mould.

3. Flexibility is the new frredom and it is one of the most liberating shifts that is happening in sales today.

Follow Brooke on Instagram and look at what’s happening in remote sales - She Sells with Brooke

Sponsors

HubSpot When you combine the power of Marketing Hub and Content Hub, you can have your best quarter, every quarter. Visit Hubspot.com/marketers to learn more

ThriveTime Show Attend the world’s highest rated business growth workshop taught personally by Clay Clark and NOW featuring Rich Dad Poor Dad Author Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire

Airbnb If you’ve got an extended trip coming up and need a little help hosting while you’re away, just hire a co-host to do the work for you! Find a co-host at Airbnb.com/host

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