The 7-Figure Expert: The Ultimate Playbook for Building a High-Ticket Expert Business with Noah St John

0:02Who's ready to rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire, brought Brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like No Straight Path. Today, we'll be breaking down the seven-figure expert, the ultimate playbook for building a high-ticket expert business. To drop these value bombs, I brought Noah St. John into EO Fire Studios. Noah is known as the father of affirmations and the mental health coach to the stars. And today, we'll be chatting about building a high-ticket expert business. We'll be talking about making more money in 12 weeks than in the past 12 months and so much more.

0:42And a big thank you for sponsoring today's episode goes to Noah and our sponsors. As business owners, it's part of our job to stay ahead of the curve. And with AI stealing the show these days, it's time to study up. But where do you even start? Start with HubSpot. HubSpot's AI power tools, including their content assistant and chat spot, are changing the way you create content and communicate and serve your customers. Take HubSpot's content assistant as an example. It helps you brainstorm, create, and share content in no time. And you can do it all right inside their super easy-to-use CRM platform.

1:17And with ChatSpot, HubSpot's conversational bot, and CRM whiz, you can not only quickly pull reports for data and metrics, but also learn how to automate manual tasks inside HubSpot for better engagement with customers and more closed deals. These tools run on open AIs GPT model, and both are designed to help you get more done all while growing a better business faster. Find out more about how to use AI to grow your business at hubspot.com slash artificial dash intelligence. Many EO Fire listeners have launched non-food franchises and Franbridge Consulting has guided them. Franbridge's founder and frequent EO Fire guest, John Ostenson, has done more placements than any other in the country and his service is free.

1:59Sign up for a consultation with John or get a copy of his book, Non-Food Franchising, at FranBridgeConsulting.com. Noah, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. I believe that success is inner game. It really is 90 % inner game. And I can prove that because I've been doing this for 26 years now. And I've my clients add billions of literally over$2 billion and 90 % of that gain came from inner game, not just marketing, marketing, marketing, but really mastering your inner game of success. Loving that, Fire Nation.

2:38We're talking today about the seven-figure expert, the ultimate playbook for building a high-ticket business. So Noah, a lot of people have these dreams of creating and building a high-ticket expert business. But you went ahead and wrote a book about it. So talk to us about what the high-ticket expert business is and why you felt like writing a book on this topic. Well, this is actually my 21st book, John, if you can believe it. And so I've been teaching this for many, many years, over two decades now to my clients. And I've helped people add six, seven, and even eight figures to their businesses for entrepreneurs and experts all around the world.

3:18So I realized, you know what? Why didn't I put this in a book? I think it was time to put it in a book because I've been writing a lot about inner game, as I just talked about. But I said, you know what? Let's combine these two things. Let's combine inner game and outer game. And even after 21 books, this is actually my first book where I actually combined the inner game of mindset and habits along with the outer game of creating your offers, funnels, and traffic that you need to have a seven or even eight figure expert business. So I really felt it was time to do that and I'm really excited about it.

3:50Well, you should be excited because this is a topic, Fire Nation, that can truly set you free. I mean, when you can create a business where you're number one, excited about the topic, you're passionate, you have just enthusiasm about that thing, but you're still at the same time bringing a high level of expertise, knowledge, skills into a very targeted, specific niche, you are craved, you are wanted for the solutions you're bringing to that problem, there's a lot of huge opportunity that comes with that. But the reality is people know this, Noah, and so there are books on this topic, and what makes yours different?

4:28Well, you know, a couple things make it different. One is that I really do take an inside-out approach. I've been studying this and teaching this and coaching people, whether one-on-one or group coaching, for over 25 years now. And one of the things that I realized that a lot of people hire me as their coach, whether one-on-one or group coaching, after they've gone to all the gurus out there, they've gone to all the marketing guys, and people say to me, well, how come I've spent all this money and I'm still stuck? And I say, well, a couple of things. Number one, those guys suck at teaching. They can't teach their way out of a paper bag.

4:59They're great at self-promotion, but they suck at coaching and actually breaking it down step by step. And I know this because I paid them over half a million dollars only to find out they can't teach their way out of a paper bag. So I realized that, you know, what I do that's different is I really break things down very step by step in a way that I wish someone would have taught me 25 years ago, and they never did, even after I paid them all this money. So it really is about having the checklist and a very step by step approach. And the second thing is taking that inside out approach, as I was just talking about, meaning that we really have to start with your inner game, as I call it, your head trash.

5:33And of course, you and I have spoken about that on your show several times, you know, taking out the trash in your head that says, well, I can't do it. And, you know, I'm not good enough. Who's going to listen to me? You know, all that, as I call it, head trash that really does keep people stuck even after they spend all this time, money and effort on all the, you know, marketing books or programs out there. So I think that's what makes this different. And frankly, that's why my clients get really amazing results. Your clients do get amazing results. In fact, you're famous for helping your clients make more in 12 weeks than they made in the previous 12 months.

6:06Let's get detailed. Let's get specific. How the heck do you do that? Well, you know, I love this question. I love this topic because I am, you're right, I am known for helping my clients make more in just 12 weeks than they made in the previous 12 months while winning their lives back. And that's a very important phrase that I always add because, you know, there's a lot of the hustle and grinders out there, as I call them, the hustle and grinder, you know, we've all heard them, right? You know, oh, here's how to make more money, you know, just work 10 times harder and don't take any breaks. Don't see your family and never, you know, you should be working all the time.

6:38And if you're not working on Christmas Eve, you're a loser. And I'm like, are you nuts? I mean, what kind of a life is that, right? We want a life. I mean, money, of course, is very important. I mean, no kidding. That's why we're in business. We're in business to make a profit. But we're also, to me, your business should fuel your life. Your business should serve your life, not the other way around. And so the point is that that's why my approach is different and we do take that inner game and outer game approach. We go with the inner game first, right? So one of the things that I teach is called the power habits of unconsciously successful people.

7:11The highly successful people are doing things unconsciously that they're not even aware that they're doing, number one, and therefore, number two, they can't teach it. And so I'm the guy that actually broke those things down and made it very step-by-step, very fill-in-the-blank. And so you go, oh my gosh, I didn't even realize that this was holding me back. I'll give you a quick example from one of my clients. I had a client named Charles and he came to me and said, no, you know, I read one of your books and I realized I was holding myself back and I've got all this head trash. And I said, well, how much do you think your head trash is going to cost you, Charles?

7:43And he said, without batting an eye, he said, it's going to cost me a million dollars. If I don't get rid of this head trash, it's going to cost me a million dollars. I said, tell you what, give me 10 % of that million and I will find you that million dollars in the next 12 months. So he said he agreed to that. So he paid me 100K. I mean, And that's 10 % of a million, right? So I didn't find him a million dollars in 12 months. I found him 1.8 million in 10 months. But not only that, in addition to the money, he told me, he wrote to me, sent me an email. He said, Noah, I am on a seven-week vacation with my wife.

8:14We just bought a new RV. And we are on a trip, a vacation in the southeast. And we're driving in our new RV. And he says, not only am I making more money than ever, I have more time than I've ever had before. So that's really an example of making more while winning your life back. Fire Nation, one thing that I was able to find about six years ago was one word, enough. Like I could have kept building my business, building my team, putting in more work, putting more effort, and I could have made more money. I really could. I could be making more money right now, but I really found the business that I want to run.

8:50And I want to run a business that's very profitable. I want to run a business that's creating and generating a lot of value and revenue, aka money, dollar dollar bills. But I want to be running my life in the way that I want to run my life. I'm actually in four days leaving for a 23-day European river cruise. I'm gone, just off the grid, essentially. I mean, I'll probably have internet access, but I'm able to do these things because of the team that I built. and I can take this time off and I can choose, hey, I can still create the business that I want because I do have a high ticket business.

9:29Mine's slightly different, but it's very high ticket for what it is that I sell. And it allows me to create, again, the business and the life that I want. And we have a lot more to talk about around this topic when we get back from thanking our sponsors. Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q &A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business startups, and entrepreneurship. One of Scott's recent episodes was with none other than Jack Canfield, where they discuss adapting to life's twists and turns.

10:06Listen to Success Story wherever you get your podcasts. More and more entrepreneurs and investors are discovering the awesome franchise opportunities that exist outside of food. Franchising can simply be the better path. And interest in franchising is at an all-time high. Lucky for you, John Austinson, founder of Franbridge Consulting and a frequent EO Fire guest, is here to help you explore the premier franchise opportunities today. John and his Franbridge Consulting team are part of the largest brokerage in the U.S. and have vetted the market thoroughly. Franbridge is hands down the premier source for the best opportunities in the non-food franchise world.

10:42They represent every type of non-food franchise from healthcare to dumpsters, youth sports to business services, specialized senior care to pet grooming to insulation and floor coatings. John has served as an Inc. 500 franchisor, a multi-brand franchisee, and he does more placements than any other in the country. Sign up for a free consultation call with John today or get a free copy of his book, Non-Food Franchising, at FranBridgeConsulting.com. That's FranBridgeConsulting.com. So Noah, we talked a lot about how you help people, about how you have helped people, about how creating high tickets the right way can be so good for people.

11:21Let's talk about mistakes. What are some mistakes that people make when they're trying to build a high ticket business? Man, there's a lot of mistakes and I've made all of them. I mean, I've been doing this a long, long time and I've probably made every mistake there is. one of the mistakes that I made early on was not focusing on really those high ticket items, those high ticket offers. And when we look at offers, everything starts with your offer. A lot of people forget that. And so people come in, they say, hey, Noah, you know, all these gurus say I got to spend money on Facebook ads and I spent all this money and I lost a lot of money.

11:55And what did I do wrong? And I said, well, you know, it's not that Facebook ads are wrong, but where were you sending people? And they say, well, I was sending to my website. And I said, well, what was your offer? They go, well, I don't really have an offer yet. I'm like, okay, facepalm, right? You know, all you can do is lose money when you're in that kind of a situation. And so everything starts with your offer. Now, when we talk about high ticket offers, or, you know, as I call it, you know, being a seven figure expert, there's really three levels. There's the done for you, the done with you and do it yourself.

12:23And so there, when you are building your offers, you want to focus on those three levels if possible. Now, there are certain times when you can't really do a done-for-you offer. I'll give you an example. Imagine if I was a personal coach, right? And I'm like, you know, the best personal coach out there. And you come to me and say, hey, Noah, you know, I hear you're the best personal coach out there, and I want to get in shape, I want to get six-pack abs. And I say, okay, well, you know, okay, let's get started. And you say, oh, okay, just one thing. I want you to do my sit-ups for me so I can get six-pack abs.

12:52And it's like, well, that would be nice, wouldn't it, though? Wouldn't it be great if you could hire someone else? They do your sit-ups and you get six-pack abs. Wouldn't that be awesome? Love it. I'd be a trillionaire if I could figure that one out. But so far, I haven't been able to figure that out. So there are certain times, you know, when you just can't do a done for you. But like in our business, for example, we do have done for you. We have done for you funnel building, like we build people's funnels. We have a done for you book writing service. So but notice those are outer game. Those are like the marketing things that, you know, a lot of people want and will pay for.

13:21But, you know, when it comes to personal growth or health, sometimes, you know, there just isn't a done for you option. But you really do want to focus on the done with you. And when you're looking at done with you, that's why you want to have maybe like a one-on-one option. Like we have one-on-one coaching and group coaching. We have a group coaching program called the 12-week breakthrough where I help you make more in 12 weeks than you didn't last 12 months. So those are the kind of things you really want to look at. So everything starts with your offer. Fire Nation, everything starts with your offer.

13:48Now, one thing that we all have the exact same amount of just in general is time. So it's so key how we prioritize that time, how we prioritize our focus. And you believe we need to do that on the activities that will actually generate the most income. How can we do this? Give us some examples. Break this down. Yeah, absolutely. So really, we look at in the book, The 7-Figure Expert, I give you my 7-Figure Expert formula. And it really is just five steps. And it comes down to your beliefs, habits, offers, funnels, and traffic. And so when you look at your beliefs and habits, that is when we look at mastering your inner game using my power habit system, the power habits of unconsciously successful people.

14:32And then when you look at the offers, funnels and traffic, that's when we're in the outer game. And that is what we call my seven figure machine. So the point is that when you look at those five elements, beliefs, habits, offers, funnels, traffic, what is so great and people tell me this, my clients, whether one on one or group coaching clients, they say, oh, my gosh, Noah, this is so helpful. because now I know exactly where to focus my time because I've been all over the place. And, you know, the gurus, they just, they tell all this stuff that doesn't really mean anything. They're just telling these stories.

15:02And I'm like, okay, well, what do you want me to do? You know, and that's what I always ask. And that's when I paid them half a million dollars and they never really answered the question. What am I supposed to do? You know, so I had to figure it out myself. So, you know, for the people, you know, for Fire Nation, think about, you know, well, let's see, do I need to work on my beliefs today? Or maybe I would need to work on my habits or maybe I need to really dial in my offers. You know, I talk about that in the book. And then we have the, you know, the offers and then the funnels. I mean, the fun every year is about funnels, right?

15:27You heard a million things about funnels. But do you have I like to call them Franken funnels, right? Franken funnels is like, ah, you know, you got 10 ,000 things and they're mashed together like Frankenstein's monster. And you're like, oh, my gosh. So we got to simplify, simplify. And then, of course, you do need traffic. You have to have the traffic that you're getting in your offers in front of your target audience. So just looking at those five things can really, really simplify your life and streamline your business, which will, in fact, give you the most time back in your life. Fire Nation, I'm loving this content.

16:01I'm loving how Noah's breaking it down. And guess what? You can get it all in his book. And you can actually check it out and get some more details at sevenfigureexpertbook.com. That's the number seven, sevenfigureexpertbook.com. let's kind of really dive into what you want to end this interview on a final takeaway a final value bomb for fire nation what is that for us noah i really just recommend you focus on one or more of those five areas that i just talked about every day in your business whether it's your inner game whether you want to say gosh i really need to take out this head trash you know like charles like i was talking about earlier and and say you know what i really have these limiting beliefs that's holding me back and I've got to take, you know, take care of that and get rid of those.

16:45But I really want you to realize that you're not going to like get to some perfect place where you're like, oh, I don't have any limiting beliefs anymore. I mean, listen, I've been teaching this. Nobody's been teaching this longer than me. Nobody's written more books than me. I still have head trash. I still have that voice that says, oh, you know, you're not good enough. You know, nobody's ever going to listen to you, whatever. I hear that every day. It doesn't matter. You don't have to pay any attention to it, but you do have to follow the steps so that you take out your head trash. And then you do have to master your outer game too.

17:09When you do those two things, well, magic can occur. I think it's such an important thing to think about and to really let sink in Fire Nation that every single person that you admire right now, everybody that you look up to that you think is successful, and they are successful in all these things, they have head trash, they have doubts, they have fears, they have anxiety, because it's called being a human being. So when you have these emotions, it's okay, because you, like me, like Noah, we're human beings. So let's just understand that's part of what it is to be a human. And Noah, take us home.

17:45How can we connect with you? What's your call to action? Then we'll say goodbye. If you go to sevenfigureexpertbook.com, you can actually get the book for free. We just ask you to cover the shipping, seven, the number seven, sevenfigureexpertbook.com. The book is free. And if you'd like to learn more about coaching with me, whether one-on-one or group coaching, just go to breakthroughwithnoah.com. Easy to remember, breakthroughwithnoah.com. There's an 11 minute video there. You can watch that. Check it out and make sure you connect with me. And of course, tell me that you heard me here on Fire Nation.

18:15And I will, of course, my team and I will take great care of you. Love it. Fire Nation, you're the average. Of the five people you spend the most time with, you've been hanging out with NS and JLD today. So keep up that heat. Links for everything we talked about are at eofire.com. Type Noah in the search bar. The show notes page will pop up. And again, links will be right there. And oh, by the way, the other five interviews that we've done. You can check them out as well. Noah, thank you for sharing your truth, your knowledge, your value with Fire Nation. For that, we salute you and we'll catch you on the flip side.

18:48Hey, Fire Nation, a huge thank you to our sponsors and Noah for sponsoring today's episode. And Fire Nation, successful entrepreneurs accomplish big goals. That is why I created the Freedom Journal to guide you in accomplishing your number one goal in 100 days. and we're talking step-by-step, visit thefreedomjournal.com and I'll catch you there or on the flip side. Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q &A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business startups, and entrepreneurship.

19:25One of Scott's recent episodes was with none other than Jack Canfield, where they discuss adapting to life's twists and turns. Listen to Success Story wherever you get your podcasts. Many EO Fire listeners have launched non-food franchises and Franbridge Consulting has guided them. Franbridge's founder and frequent EO Fire guest, John Ostenson, has done more placements than any other in the country and his service is free. Sign up for a consultation with John or get a copy of his book, Non-Food Franchising, at FranbridgeConsulting.com.