The 7-Figure Machine: Your Ultimate Roadmap to Endless Earnings and Financial Freedom with Noah St. John

0:01Boom! Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire. Brought to you by the HubSpot. podcast network, the audio destination for business professionals with great shows like Goal Digger podcast. Today, we'll be breaking down the seven-figure machine, your ultimate roadmap to endless earnings and financial freedom. To drop these value bombs, I brought to Noah St. John and the EO Fire Studios. Dr. Noah is known as the father of affirmations and the mental health coach to the stars. He's also the author of 25 books, including his new book, The Seven-Figure Machine, Your Ultimate Roadmap to Endless Earnings and financial freedom.

0:38In today's foundation, we'll talk about that seven-figure machine. We'll also talk about mindset, creating irresistible offers, and so much more. And a big thank you for sponsoring today's episode goes to Noah and our sponsors. Nudge, hosted by Phil Agnew, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Ever notice how the smallest changes can have the biggest impact? On Nudge, you learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Oh, and it's the UK's fast-growing business podcast. A recent episode on how to win any argument shares decade-long research into persuasion from a world-leading neuroscientist.

1:16Listen to Nudge wherever you get your podcasts. Ever thought about giving a TEDx talk? It's one of the most powerful ways to share your message with the world. And four-time TEDx speaker Taylor Conroy from Thought Leader can help you get there. Visit thought-leader.com slash fire to join Taylor's free training where he teaches you how to land a TEDx talk and spread your message to millions. Noah, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Most people think you have to use positive statements like affirmations, but I've been teaching for over 27 years now.

1:55No, not so much. You really need to use affirmations, which are empowering questions that I invented one morning in the shower in April 1997. And I've taught over a million people around the world about affirmations, and a lot of people really love them. So, yeah, that's one thing that I believe and that I've actually seen firsthand. Fire Nation, don't underestimate showers. They are good for a lot of reasons, not just staying clean, but coming up with ideas, definitely one as well. Because we're talking about the seven-figure machine, which is your ultimate roadmap to endless earnings and financial freedom, Fire Nation.

2:28Very appealing, I know. Because that's the goal of a lot of our listeners, Noah, is that what I just shared. Let's talk about creating a seven-figure machine. Absolutely. Well, you know, it really comes down to these five stages that I talk about in my new book, The Seven-Figure Machine. machine, it really comes down to, you know, having the right offers, creating products, creating a cash machine, as I call it, having a ka-ching, right? That's just making you money while you sleep. And then, of course, building your list and attracting the right clients. And then from there, we're able to scale up, you know.

3:04And by the way, one of the reasons that I wrote this book, John, is because so many entrepreneurs get stuck at that six-figure level. Now, I remember when I started my business in 1997, I was living in a 300-square-foot basement apartment with$800 to my name and a book on HTML. So I had nothing. I had no money, no sales, no marketing experience. You know, of course, this was years before YouTube, Facebook, social media or any of those things. And my dream was to make six figures. I'm like, oh, my gosh, if I can, because I'd never made anything near that in my life. And so, you know, once I started making six figures, then I was like, hmm, what's the next level?

3:39Well, of course, it would be seven. And I realized that to get from six to seven, you have to do some things a little bit differently and you have to do some different things. So that's really what inspired me to write this book is helping people, entrepreneurs who are really stuck at that six figure, maybe been there for a while, or maybe just got there, but we really want to be able to scale up as quickly as possible. Noah, we hear autopilots, we hear passive income, people love that. But a lot of people do think that's unattainable for various reasons, some of its mindset, etc. But let's talk about if it is really possible to build an online machine that brings in, you know, initially six and hopefully seven figures, but key word here on autopilot.

4:23Well, of course, John, you're a great example of that. And that's one of the things that I admire about you is how you share that on your website and, you know, with Fire Nation and you've been doing this for a long, long time, but it absolutely is possible. I've seen it for myself. I've seen it for so many of my clients who really follow my machine system. And that's why, by the way, I love the name of the book. And this is actually the fourth book in my seven figure series. We actually started with the seven figure life. And then I wrote a book called the seven figure expert, the seven figure chiropractor, and now the seven figure machine.

4:55And that is precisely why I called it that because it is a machine. Again, going back to why so many entrepreneurs feel stuck is because they are working so hard in their business. And yes, at the beginning of your business, you have to work hard. You got to put it on those hours. But the problem is so many times on social media, we see these hustle bros. We all know who they are, right? And they're saying, you got to put in 14, 18 hours a day. And if you're not working on weekends and holidays, and you're a loser, I'm going, are you nuts? I want a life, dude. And that's why we have to put these systems in place so that yes, you're making money, but while you're not actually working.

5:32So is it possible? Absolutely. It's possible. But you do have to have, first of all, you have to know the systems, and then you've got to put these systems in place for you so that you can stop working so hard for your business and get your business working hard for you. Now, you are famous for a few things, but one of those things is actually helping your clients make more money in 12 weeks than they made in the previous 12 months. Now, I know a lot of people listening would sign up for that for obvious reasons. So let's talk about the specifics on how you do that. It really comes down to two elements, and that is what I've been teaching my clients for over 25 years, whether it's one-on-one or group coaching or in my online programs.

6:15It really comes down to inner game and outer game. Inner game is everything that happens between your ears that you can't see, but it affects everything that you do. As a keynote speaker, I get to do presentations for teams, organizations, companies, corporations all around the world. And one of the things I like to ask my audience members in my keynote presentations is, what's one area of your life where your beliefs don't affect you? And, of course, people go, and I go, exactly. There's no place your beliefs don't affect you. That's your inner game. But then you also have to master your outer game.

6:48So what's interesting about this is that I've written 24 books on inner game and a few books on outer game. This book here, The Seven Figure Machine, is pure outer game. And the reason that I did that is what I just said a moment ago. We want to make sure that we tackle the inner game, which I have in a lot of my other books, but we also have to have the outer game. So once you put the inner game and outer game together, that's one of the reasons I'm able to help people make more in just 12 weeks than they did in the previous 12 months while actually winning back one to three hours per day and four to eight weeks in your year.

7:22So it's not about the hustle and grind. I'm not saying that it's wrong. I'm just saying if you're doing that, there's another way to do it. And a lot of people think it's a really better and easier and faster way. Fire Nation, I know there's a lot of things about what Noah just shared that is exciting to you. But man, what about that one about gaining hours back in your day, your week, your months, your years? I mean, think about what you can then direct that towards. Maybe you have that health goal that you've been slacking on a little bit or just lacking in accomplishing. but now you say, well, I got one, two, three hours extra a day because of some processes and systems and learnings that I've had.

8:00Well, how can I apply that now to maybe working out, exercising, preparing meals, connecting with friends, spending time with family, doing all these different things? That's where things get really exciting in this world. And we have a lot more to talk about around this topic and more when we get back from thanking our sponsors. Welcome to the world of entrepreneurship. more things added to your to-do list every day, and less time to accomplish the things that matter most. Add to all that the number of tools it takes to run your coaching programs, online courses, growing team, and your physical product sales, and you've really got your hands full.

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9:08It's not a miracle, it's HubSpot. Visit HubSpot.com to get started today. Do you have a message inside that you know is meant to be shared with the world? Giving a TEDx talk is one of the most powerful ways to share your message with the world, and Thought Leader can help you get there. Thought Leader is a speaker coaching company that has helped over 550 and counting coaches, speakers, entrepreneurs, authors, and experts land TEDx talks. Thought Leader is not affiliated with TED or TEDx, but they're able to get these results because their founder, Taylor Conroy, is a four-time TEDx speaker himself and past EOFire guest.

9:42You might be thinking a TEDx talk sounds great, but where do you start? Taylor has put together a free training that's going to teach you how to land a TEDx talk in as little as 90 days. Join Taylor to learn exactly what TEDx organizers are looking for in their speakers, how to write a talk that goes viral once it goes online, and more. Visit thought-leader.com slash fire. Join Taylor for this free training and get your message out of your head, out of your heart, and out into the world where it belongs. That's thought-leader.com slash fire. Noah, we're back and mindset is so underrated in the world of entrepreneurship.

10:20So I want to talk about one specific mindset shift that you believe we need to start thinking about and thinking like to become a successful online entrepreneur. It really comes down to three words. These three words are something that I repeat all the time to myself, to my clients, to my customers, and in my live events and my virtual events. And it really boils down to these three words, which are money loves speed. Money loves speed. And the reason for that is because so many entrepreneurs get caught up in perfectionism and procrastination. Perfectionism thinking, oh, I've got to wait for everything to be perfect.

10:58And procrastination means, well, this is really hard, so I think I'll go watch Netflix. So the point is that that's going to not get you to where you want to be. That's another reason why so many entrepreneurs get stuck at that six-figure level and are not able to scale up. So let me give you a quick example of that, I was talking with one of my clients named Charles and I said, Charles, how much do you think it's going to cost you over the next 12 months if we don't fix this problem? You know, the problem that we're talking about right now, being able to scale up. And he said a million dollars.

11:25No, I'm easily going to lose out on a million dollars if I don't embrace this and really fix this problem that we've been talking about. And he said, and I said, you know, I hear this all the time. It's very common that, you know, people are holding themselves back and it's costing them easily a million dollars. So I said, just give me 10 % of that million and I'll find you a million dollars in the next 12 months. In other words, if you give me a dollar and I give you$10 back, is that a good deal? He goes, well, yeah, that's a good deal. So he decided on at that moment to invest with me and he paid me a hundred K that's 10 % of a million, right?

11:56He paid me a hundred K to coach him one-on-one for a year. And as it turns out, I coached him one-on-one. We installed all these systems that I've been talking about, inner game and outer game. And as it turns out, I didn't find him a million dollars in the next 12 months. Instead, I found of$1.8 million in just 10 months. And he actually sent me an email. He said, Noah, guess what? I'm on a seven-week vacation with my wife with all this time that I have now and the money that I have. I bought a new RV. This is a dream I've had for years to travel the country with my wife. We're taking seven weeks off.

12:28So he said, not only do I have more money than I ever had before, I also have more time than I've ever had before. That's how this mindset shift can change a life. See, I love this Fire Nation. I mean, there's so much gold around here, so much fire to really be thinking about on what you can be applying to your life. I mean, those three words, money loves speed. I hope you're listening. I hope you're absorbing. I hope you're thinking about how you can apply that to your business, to your life. And something that I'll add to that as well is I have identified over these 12 years of hosting Entrepreneurs on Fire, of running Podcasters Paradise, where we teach people how to create and launch their podcast, people love living in pre-launch mode.

13:07They love living in that world because guess what? It might work. Their podcast might work. Their product, their service, their idea, it might work. It might not work, but it might work. And so they stay in pre-launch mode because it's such a comfy, cozy place to know something might work. Well, guess what? It might not work and you only can find out one way by launching. And that's scary to people because they're like, Like, well, I put in so much time and energy, effort, and hope into this thing working that if I launch, I might find out it doesn't work. And that's scary to people because if it doesn't work, then they got to go back to the drawing board.

13:44Well, guess what? In pre-launch mode, they love staying there because it might work. But go back to what Noah said. Money loves speed. I've seen so many people delay, delay, delay, live in pre-launch world, and they failed because of that. They might have succeeded if they launched right away, A lot of times they would have given themselves a lot better chance to do so, but because they were slow, because they dwaddled, because they weren't fast, because they didn't realize that money loves speed, they failed as a result. I mean, I can't tell you how many people came to me back in 2012, 13, 14, when I was publishing$100 ,000 plus a month income reports and saying, John, I was thinking about doing a daily podcast, interviewing entrepreneurs for years.

14:27And then I saw that you beat me to the punch. And so I didn't end up doing it. And I'm like, wow, money loves speed. And guess what? I won that speed race. So let's talk, Noah, about irresistible offers. How do you specifically help people create irresistible offers? This is exactly what I talk about in chapter one of the seven figure machine. Everything starts with your offer. All right. If you don't have an irresistible offer, I don't know how you have a business because an offer is what people give you money for you know whether it's podcast paradise whether it's a seven-figure machine whether it's my 12-week breakthrough coaching program whatever it is you have to have an offer every successful business starts with one successful offer and as you just stated you know people start or stay in pre-launch mode for years and by the way this is what i've been fixing for 25 years now so please call me i'll help you We'll get out of that.

15:22Oh, my God. We can do it. But basically, if you think about the three types of offers, I talk about that right in chapter one, the three types of offers are very simply done for you, done with you, and do it yourself. All right? So I break down each one in the book, and you can just very simply think about done for you offers. Something like, for example, we have a book done for you offer. Because I've written 25 books, people kept asking me, Noah, can you help me write my book? So I said, there's an offer, right? There's a clue, right? And for all of you listening, think about what people are asking you all the time, your customers, your clients, what are they asking you for?

15:52Hmm, there's your next offer. And so we created a book done for you service. As a quick example, we're one of the one of our book done for you clients is a stem cell doctor in Nashville. And he told me when he hired me that he'd been thinking about writing his book for 10 years. What did I just say? Thinking about writing his book for 10 years. Did he have a book? No, he did not. Right. Because he's been thinking about it. So I helped him get it done. We got it done for him in eight weeks, 10 years to eight weeks. What does that tell you? Money loves me, right? So that's the done for you. Then, of course, we have the done with you.

16:24For example, my 12-week breakthrough coaching program where we help you make more in 12 weeks than it didn't last 12 months. And then, of course, you have the do-it-yourself. So that can be books. It can be e-books. It can be online courses. I give you tons of examples of every one of those. But the fact is, for everyone listening to this program, you've got to make sure that you dial in at least one offer rather than trying to have 12 different offers that you don't even finish. Finish one offer, then go to the next one, the next one. And by the way, I just want to say one thing real quick to your point, John, that you made a moment ago.

16:5490 percent of the things that I've launched over these last 27 years, 90 percent of the things have failed. Right. But just with the 10 percent that have worked, I've done pretty well. Right. So the point is, don't be afraid of failure. Embrace it and fail faster. Fire Nation, embrace it, fail faster. Because, again, we're always talking around this theme right now, which is money loves speed. Now, let's talk about saturation for a second, because it is real. I mean, listen, there's a saturation in podcasting. There's a saturation in social media. There's a saturation in this and that. And by the way, I heard this 12 years ago when I launched Entrepreneurs on Fire.

17:31So, I mean, you've got to at one hand say, okay, there is saturation, but at the end of the day, if you can find a void, if you can discover a niche, something that's been ignored, where you can create the number one solution to a real problem, you will win, Fire Nation. So, let's be honest. There are so many books about digital marketing out there. What makes yours different? A couple things make mine different. One is that I do come from that inner game, outer game approach rather than outer to inner. A lot of the gurus out there are just saying, just work hard and set your goals and think positive.

18:06That's not wrong advice, but it doesn't exactly work for people. That's one of the reasons why they stay stuck at that six-figure level and they don't scale up. Another thing that makes me different as a teacher is I spent over half a million dollars going to all those gurus out there, paying them tons of money, only to find out they can't teach their way out of a paper bag. And so the point is I spent an insane amount of time and money going to all these gurus and maybe getting a little nugget here and a little nugget there. Well, guess what? It cost me over half a million dollars in 20 years of my life.

18:36And so what I've done is I've boiled all that down to this simple machine, the seven-figure machine, right? The offers, the product secrets, the cash machine, the list building, the client attraction, and the scaling. I mean, once you just follow the checklist, it really is. And I am so big on checklists. I love checklists. And I paid them all that money to just tell me what to do. And you know what? They never did. They never told me, even after all that money I gave them. I'm like, gosh darn it. So that's what I do. And that's why a lot of people come to me after they've gone to all the gurus and they say, no, how come I'm still stuck?

19:08And I go, well, because they left out all the good stuff. Yes, they taught you maybe 20%, but they left out the 80 % that you really, really need. So that's really what makes me as a coach different. That's what makes my books and my trainings different is because I fill in the blanks that everybody else leaves. All right, Noah, let's get down to business. where can people go to learn more about your latest and greatest book? Very simple. Sevenfiguremachinebook.com. Just like it sounds. Seven, the number seven. Sevenfiguremachinebook.com. And I've got$300 in bonus gifts when you get the book at sevenfiguremachinebook.com.

19:46Of course, you can get it anywhere books are sold. But when you go to sevenfiguremachinebook.com and place your order, I've got some awesome bonuses for you just because you're listening to this program right now. Noah, we've talked about a lot of great stuff today. What is the one key takeaway of everything we talked about that you want to make sure Fire Nation gets from our conversation today? I'll just reiterate what I said. Remember those three words, money, love, speed. Do not wait, right? Get the support that you need, right? We're here for you. We've got tons of free resources. We've got coaching, one-on-one group coaching.

20:21We've got online programs, courses, books. We've got everything that you need to scale from that six to seven figure level. And you don't need to do it on your own anymore. We're all so many. Every entrepreneur that I'm talking to lately says one big problem, which is information overload. So my job is to get you out of that information overload, simplify so that you can scale up your business, win your life back and have that freedom lifestyle. Fire Nation, you're the average of the five people you spend the most time with. You've been hanging out with NSJ and JLD today, so keep up that heat.

20:56For links to everything we talked about, visit eofire.com. Just type Noah in the search bar. The show notes page will pop right up. And Noah, thank you for sharing your truth, your knowledge, your value with Fire Nation. For that, we salute you and we'll catch you on the flip side. Hey, Fire Nation, a huge thank you to our sponsors and Noah for sponsoring today's episode. And to Fire Nation, successful entrepreneurs accomplish big goals. That's why I created the Freedom Journal, to guide you in accomplishing your number one goal in 100 days, and we're talking step-by-step. Visit thefreedomjournal.com, and I will catch you there or on the flippity-flip side.

21:32Nudge, hosted by Phil Agnew, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Ever notice how the smallest changes can have the biggest impact? On Nudge, you learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Oh, and it's the UK's fast-growing business podcast. A recent episode on how to win any argument shares decade-long research into persuasion from a world-leading neuroscientist. Listen to Nudge wherever you get your podcasts. Ever thought about giving a TEDx talk? It's one of the most powerful ways to share your message with the world.

22:04And four-time TEDx speaker, Taylor Conroy from Thought Leader can help you get there. Visit thought-leader.com slash fire to join Taylor's free training where he teaches you how to land a TEDx talk and spread your message to millions.