This Two-Minute Trick Will Help You Make the Right Business Decision Every Time with Julie Reisler: An EOFire Classic from 2021

0:01Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network, the audio destination for business professionals with great shows like Truth, Lies, and Work. Today, we're pulling a classic episode from the archives, and we'll be breaking down the two-minute trick that will help you make the right business decision every time. To drop these five bombs, I brought Julie Reisler into EO Fire Studios. Featured in Forbes, Julie is an expert transformation coach with a master's degree in coaching, and is on the faculty at Georgetown. She is a best-selling author, two-times TEDx speaker, and founder of Life Designer Coaching Certification Program.

0:36In today's Fire Nation, we will talk about whatever you are starting, whatever you are starting, you have to fire it up with heart and your confidence must be great and you need to implement that wisdom, Fire Nation, and also how you ought to miss tapping into your greater intelligence, how to do that, and oh, so much more. And a big thank you for sponsoring today's episode goes to Julie and our sponsors. The Next Wave, your chief AI officer, hosted by Matt Wolfe and Nathan Lance, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. AI technology is transforming the way we do business and the media landscape is fragmented.

1:12The Next Wave strives to be the leading podcast on AI technology and how you can apply it to growing your business. Listen to The Next Wave wherever you get your podcasts. Looking for an easier, safer way to manage passwords than a million Post-it notes? Welcome to LastPass, the most accessible and easy to use password manager on the planet. Visit lastpass.com slash fire for a free trial and get started today. Every login lives in LastPass. Julie, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Yes. Well, first of all, hello, Fire Nation.

1:54It's awesome to be here. I'm really grateful and excited. And I love this question. I was really, really thinking about this. And I think this goes a little bit against the grain. And it's really how I've led my entire business and career. And, you know, most of the times, I think when we start to get into what do we want to create and do, we get into our head. We start strategizing and planning goals and figuring out, you know, tactics. And I'm going to take action items first on this. and then, you know, getting into that place of really being in sort of that mind space. And I have actually found that that should not be the first thing to do when you're starting a business, when you're starting a project, starting a whatever it is, a book, a podcast, you know, whatever you might be feeling on fire to do.

2:51What I have found is that we have, and there's a lot of research and studies around our intelligence that comes from literally within the heart, believe it or not. And it's also known as cart coherence. And so for me, the first thing, and my whole business was created from this space of getting really quiet and just getting into a place of deeper intelligence that does not come from our mind, from our head, and that comes from a greater wisdom. And I like to ask the question, you know, how do I want to serve in the biggest way? And just letting that, letting that be with that question, journaling, having a trusted advisor, a coach or person to talk about it, but going from that place first, then going to the goals and what are you going to do?

3:42We tend to just go, I know myself too, go right into, all right, this, these are the actions that, you know, I have to take. And I think if you pause, what I have found is going into that space of deeper intelligence, of greater inner intuition, of knowing and of service and of your why and greater purpose, letting that be the anchor point. And then everything comes from there. And I found if things are not aligned to that, then there have been times, John, that I've literally ended a program, ended something because it just didn't feel like it was still in that alignment. So for me, it's really don't do the action items or the goals.

4:21Don't do any of that yet until you go first into a greater intelligence that I believe lies within each of us in a greater why and purpose. I do love that phrase, the greater wisdom, the greater intelligence. It does lie within us all Fire Nation. And something that we actually talked a little bit about on your show recently was how you believe in the power of applying coaching and intuition. Can you talk about what you mean by this? One of the rare people, I got a master's degree in coaching, which I don't even know if there are many of us that do that, but I fell in love with this work. It changed my life.

4:55And I wanted to go and really study how do you do this? What is the actual framework? What are the competencies? How do you coach? And I fell in love with this work. It is life-changing. It changes your perspective. But something that I think is often missing is, you know, yes, there's competencies and framework and there's a way to help people really get to that greater intelligence. There's also tapping into your own greater intelligence. And the more you learn to trust that, practice really like getting what is it saying to you? What is it that you're feeling, you know, energized by? That's a really good place to start is your energy, your, your, you know, feeling of excitement versus, you know, if you feel drained, oftentimes it's not a place to start.

5:43And so weaving in inner wisdom, that intelligence that is within all of us, that's that greater kind of higher knowing, learning how to tap into that, use that, trust that with coaching. I mean, I have had miracles happen with many, many clients and then in my own life. And so together, the power of that is just very, very, very, it's powerful beyond, I think, what most can understand because you're not just asking deep questions. You're also tapping into something that's greater between you and the person you're working with or the group that you're working with, if it's group coaching. And I love going about the process like this, Fire Nation.

6:23And obviously something that I teased a little bit in the introduction and I just want to dive into right now is Julie's two minute trick that's going to help us, Fire Nation, make the right business decision, not just once, but every single time. And I got to be honest, I'm about to purchase a pretty pricey NFT, Julie. So I feel like I need to know what this trick is to make sure I'm making the right decision. So break it down for us. I love it. This is one of my favorite things to do. And I used to, I mean, I was in the camp, you know, years before where I was like, oh, no, no, no, this can't really work.

7:00And I'm telling you something, you've really got to try this yourself and you've got to practice it. I say, you know, keep evidence of what your body is saying. So what we're going to do is really tapping into this wisdom within our body, cellular intelligence. There's a great book, The Body Keeps Score. It talks about we have intelligence in ourselves, in our body, literally in a somatic way. And so a really quick thing that you can do is take the question, take the, if you're looking at a decision, ask yourself the decision. I would say first kind of get in a space where you can at least, you know, don't do this while you're necessarily driving.

7:42But when you can just have a minute to breathe, pause, get quiet, ask yourself whatever it is you are looking to do or purchase. Or maybe it's to change, you know, something, pivot in your business or hire somebody. and you want to ask yourself the question, right, is this for the highest good? Is this for my best and that of, you know, my company or whatever the question is? And just notice, just notice if you are leaning towards that or if you're leaning away. This is a very quick, powerful way to see what your body, the wisdom in yourselves and your intelligence of your inner wisdom has in mind for you.

8:22It's not in our head. It's, it's a greater intelligence. So literally noticing, am I leaning forward? Am I leaning backwards? Um, even just slightly. And I mean, there's other ways of doing this, but this to me is one of the quickest ways I have used this with so many clients and myself, and it is so powerful. Um, if you're sitting still and not moving, you might want to pause and you might have a not sure yet. Um, but I know you're so good at this, John, like if it's not a full yes, you know, if you're not leaning a little, then it's a no or it's a not now. And the reason why, and I explained this a little bit when we chatted last time is when you say yes to one thing, Fire Nation, you're literally saying no to everything else that you could otherwise have been doing during that thing that you're having to fulfill now because of that yes, that time, that energy, that bandwidth, that financial, whatever that might be commitments, you are now blocking all of that off.

9:19So you need to be very intentional and go through this process. I mean, come on, this is a two-minute trick. So it's worth going through this to really feel this greater wisdom within. So is there anything else you want to add about this specific process, Julie, before we move on? Yeah. So the other piece that I would say, you definitely want to follow it up. And here's the piece. So you first want to get into that cellular intelligence. And I just, the body doesn't lie, right? So you notice, okay, that's one piece of data. then I would get into what I call that inner wisdom journaling. And this is where you're going to ask yourself some of these really powerful open-ended questions so that you can really tap into, okay, now I got my, I got sort of that sense somatically.

10:03Now I'm going to ask myself, and here are some of the questions I think are really powerful that I know I've asked myself and others. Number one, will this choice propel me towards an inspiring future or will it keep me stuck in the past? So is it going to propel me or is it going to keep me stuck? Will this choice add to or rob me of my energy? We all know we only have a certain amount of energy. We're all made of this energy and you want to be sure that this is going to be life-giving, giving you energy. That is another question. And then I like to add what is for my best here, for my highest good, and those that I'm here to impact.

10:39And you would just reflect stream of conscious, notice what's coming up. So now you're getting a little more data. You're doing this inner kind of wisdom journaling. And then, you know, again, just seeing is that connected or similar to what your body, with that leaning in, leaning out, sitting still, notice if there's any similarities. It's so powerful. And it's a little different than just doing the SWOT analysis or pros and cons, even though that's great too, this is gonna get a different form of intelligence. Fire Nation, I really hope you're understanding that this is a process to go through, that we're gonna actually be talking a little bit more coming later on in the interview when we really go into the checking in portion of this.

11:25But again, you're worth it. Your time, your energy, your thought process, making these decisions, this is worth it to check in with your greater wisdom, to check in with your greater intelligence. and we'll be diving in to so much more greatness when we get back from thanking our sponsors. Picture this. You're at a party and someone asks you what you do as a marketer. How do you even begin to describe it? Not only do you brainstorm new campaigns, create compelling copy, dream up landing pages that will actually convert and generate leads, you also have to gather all the data to make sure it's even working.

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13:46So Julie, we're back. And as I kind of teased before the break, you believe in checking in with yourself. I want to really dive into what this means. I mean, I feel like we've been talking about this in general, but I really want to go specific so Fire Nation can understand what you mean by this and how we do it. It's a really good question. I think this is really important to understand. First of all, there's so much information and content and opinions and ideas out there, which can be great, can also be overwhelming, can cause a lot of confusion, can really keep us from going within and accessing, you know, actual intelligence that is not just the logic that lives within our mind and our brain.

14:31And of course, that is important too. You know, I've done some work, for example, with the organization HeartMath, and they've studied, they've done peer-reviewed studies and scientific, you know, studies around literally this intelligence that lives within our heart. They have found that we have over 40 ,000 sensory neurons in our heart, just like we know the gut is kind of considered a second brain. We also have something very similar within our heart. And what they found is that information actually comes in first and it is processed through the heart. Then it moves up to your head, your mind, your head, your brain, and into your gut and other parts of your body.

15:17And then it comes back to the heart. So there's something very real here. And I just, you know, I know for me, I, for so many years would kind of go out first before checking with myself and it can be exhausting and overwhelming to get a lot of different opinions. And truly what I found just in my own experience and then the work that I'm doing is, you know, we all are walking around with this like crazy, incredible intelligence that is not just found in the logical mind. And it's worth it when you get quiet. Like you said, we're all worth it. And anyone that's listening, I mean, I know your, you know, Fire Nation community is big hearted, like badass entrepreneurs that want to make a big impact.

15:59And I just, I've seen it, the way to really tune into how you can make a bigger impact, how you can step forward, how you can be adding, you know, be of greater service in this planet, that information, it comes from a place that is really deeper and part of that inner wisdom, part of that heart intelligence. And so having done some of that work, using it, being trained in it, and then learning about it. The other thing is you create what's called heart coherence. And that is there, there's an actual heart rate variability, you can get into heart rate coherence. And you can do this with your mind.

16:37You can sync your mind and your heart through stillness, through some of those questions I asked, journaling, through coming, you know, getting still and kind of giving yourself a moment to go within. So I always love finding the data, finding the science to back it up. And it's just, it's not saying we don't want to use logic. We just using that to kind of follow tapping into that greater intelligence. So Fire Nation, we've talked about the greater wisdom. We've talked about the two-minute trick, you know, the leaning in, leaning away, really checking in with your heart, your gut, your intuition.

17:16We talked about checking in with yourself. What do you really want Fire Nation to get from everything that we shared. I mean, I really feel like we've been super strong on this theme the entire episode, but let's just take a minute here. Let's sum it up. Like, what is Fire Nation missing? Like, is there a missing ingredient that's gonna tie everything that we talked about together? If so, what is that? You had said this earlier and it really struck a chord. Number one, everybody, no matter where you are in the journey, you're worthy. You have a message, you have something important to do and to express here.

17:52And when you learn how to really be still to tap into your inner wisdom, the other thing that if you were paying attention or noticing the questions I'd asked, those are powerful questions that are often part of, you know, coaching. And when you learn how to do that yourself, while it's still great to have a coach, when you learn how to use those powerful questions with yourself, on yourself, you can learn to really, to see what is happening from a different lens, from a different awareness. It's almost like you can get out of your own way, get out of doubt. I think many of us, I know I have struggled with self-doubt and wondering, am I doing the right thing?

18:32And so to me, being able to be confident and to be connected to your your purpose to what you're hoping to do here in your, in your business, with your passion, with your goals, getting that you can tap into something greater. It's one of the biggest gifts. No one can take that away from you. And it's also something you can't really buy. You have to practice it. You cultivate it from within. But I found when you practice that, you know, asking yourself, noticing, are you leaning in? Are you leaning away? Asking these powerful questions, learning to ask these kinds of questions of yourself, it also takes you out of that space of feeling overwhelmed and doubtful, and it can take you more into curiosity.

19:17And, you know, curiosity is one of the best places we can be in because then we get open to possibilities. So a part of this is really being open, being curious, asking those questions, and learning how to trust and really allow this guidance within you. I see it like we're all walking around with this treasure box and most of the times we're not tapping into it. And especially for anyone listening and who, you know, wants to make that kind of impact, you have it. You know, I really believe we all have that within. It just takes some time. You know, it's not necessarily going to happen overnight, but if you practice, if you keep a journal and you write down the evidence, okay, you know, for you, you were saying, I'm thinking of purchasing.

20:02NFT. You know, and notice what does your body say? Then keep track of it. I have a journal. I write all of this down. I have so much data. And then what happens is it's like, oh yeah, you know, this works. This inner guidance, this is not, this is not woo and airy fairy. It can sound it. It's not. It becomes your secret weapon. And that's what I've seen. It's like, you can hear all these great ideas, but in the end, really like trusting yourself, trusting that guidance. it's going to help you in ways you can't even believe. We're all walking around with a treasure box, but Fire Nation, very few people are actually tapping into that.

20:38I think it's a really powerful concept to understand that you have that treasure box within. Time to start tapping into it. So for those people who are drawn to what we've talked about today, Julie, give us some details about your coaching certification program, how we can connect with you, and then we'll say goodbye. I always say I'm certifiably certified of a lot of certifications and I, I just, I have a little addiction with them. And I was coaching with an incredible coach years ago in a personal development program. I fell in love with it. It changed my life. He asked me one question that literally shifted my life and helped me to redesign it.

21:18And I realized, holy crap, we have the key to design our life the way we want to, to open that treasure box. And how many of us are not doing that? And literally, I, you know, ended up, for me, it meant leaving a marriage that didn't work very graciously. I had two young kids. It was not an easy thing to do. I left my day job with cushy benefits to start my own business, which was the best thing I could do. Helped me to tap into when I was having a health crisis. Just working with a coach changed my life. And I decided to go back and I got my master's degree in coaching and started to use it, you know, with companies, with teams, with individuals.

21:57I still, on the side, I teach it at Georgetown University. I just fell in love with this work because it literally, you know, I call it, it really to me is miracle work. Miracles are a shift in perspective. And it's all about shifting your perspective. That's what you're doing. You're shifting your perspective and you are changing habits that don't serve. You're helping yourself to break the, you know, the beliefs that have absolutely no need to have power over you. And that all leads to transformation. So the first thing I did was actually, I thought, you know, I'm a coach, but I'm really helping people to design their life.

22:33And I trademarked life designer, had no idea why the heck I was doing that. It was the first thing I paid for, John, like it made no sense. I hired a lawyer. I was like, I don't know what the hell I'm doing, but let's just trademark this thing. He's like, okay, that's random. And I'll tell you, I thought about starting a certification for a long time. I've been teaching it. I've been coaching for over 10 years. I love this work. I always have a coach myself. And at the rise of the pandemic, the beginning of it, I woke up and my inner guidance just said, like, knock, knock, Julie, it's time. You need to start this.

23:08And, you know, you had actually said this in the interview a couple days ago. It's like, okay, the perfectionist side of me was like, oh, gosh, how do I do that? And I'm like, no, it's not about perfect. It's about starting this and getting something together. And I luckily had a lot of experience teaching coaching. But what I was not able to do was to add in, you know, the mind-body science that I had learned in my degree and the healing arts and positive psychology and body wisdom and heart intelligence. So I created the Life Designer Coaching Certification. And it is literally, I mean, I've had babies.

23:45And I'll tell you, first of all, this is way easier. Thank God it does not keep me up at night. And I don't have to breastfeed it. But it feels like my third baby. I'm in love with this program. We have already had her on to our fifth cohort, almost 40 graduates. And it's just everyone who's gone through it has said it's transformative on every level. you get the experience of both learning how to coach there's a practicum and you get to be coached and I just I'm in love with it I'm infusing and teaching both the fundamentals of coaching I have my own framework but I also bring in and I really teach how to learn to tune in what we were talking about your body wisdom you know what is what is it that your inner guidance your intuition is telling you how do you use that both with coaching and also in your life and it's just been, it's been an incredibly powerful experience for me.

24:37And, um, I had no, I mean, not that I would wish the pandemic on anyone. I just, my gratitude is it's really helped many people to become really, you know, really powerful coaches and, and to add transformation, especially when so many people are anxious and struggling, not all, but some are right now. Um, So it's been a pleasure and a gift for me. And I'm glad I did not hide behind perfectionism. I'm still moved by your thoughts about that. It's just, it keeps you stuck and it keeps you, as you said, in that cowardice place. So it's a beautiful program. It's really, really one of my favorite things I've ever offered.

25:18Well, I love that. How can Fire Nation learn more and check it out? I have a little gift for everyone if they are interested. I have my second book, which is we do use my book, Get a PhD in You. And I have the Get a PhD in You Business Edition. And I just thought that would be helpful for anyone listening who's like, yeah, I'd like to kind of have a little more self-awareness and really hone in on my why, my strengths, my gifts, and use that in a more powerful way. And so we have that at julieriesler.com slash fire. julieriesler.com slash fire and that's r-e-i-s-l-e-r and of course we'll have that linked up in the show notes page but before we do sign off julie anything else you want to share with fire nation first of all thank you this has just been it's been such a joy and so fun i'm leaning in i'm laughing because the whole time i feel like i'm kissing my screen and i'm like oh my god i'm definitely into this interview like that's the thing when you start to like really tune in it's like really into this right now.

26:20Like I'm leaning in, like notice everyone, when are you leaning in? That is a really good sign because your body won't lie. Um, and that's the thing. Just trust yourself. Take, you know, you're worth the time, get the data, keep track, ask yourself these questions, just practice with it. Find accountability people within this community. Like just, you know, there's, there's so many, there's so much intelligence and gifts within each of us. And, um, And I just, I really believe that the answer to uplifting our, you know, our planet and comes through entrepreneurs and comes through leaning in and opening your treasure box.

26:57And again, I'm laughing because I am like almost to the screen here. So that's how much I've enjoyed it. And hopefully I still sound okay. But I will say this has been so much fun and I love what you're doing. And I love that you're serving so many badass entrepreneurs. And I just hope this was impactful and honored to be here. Thanks for that. Julie, and I really hope Fire Nation, you walk away with this, that you are being aware of those times that you're leaning in because those are times that you want to make more of for obvious reasons. And you're the average. Of the five people you spend the most time with, you've been hanging out with JR and JLD today.