Unleashing AI In Advertising: How LaunchAds.AI Outperforms Humans in Ad Mastery with Greg Writer

0:01Light that spark fire nation JLD here and welcome to entrepreneurs on fire the only daily show interviewing the world's top entrepreneurs seven days a week. Today, we'll be breaking down unleashing AI and advertising how launchads.ai outperforms humans in ad mastery. To drop these value bombs, I have brought Greg Reiter in the EO Fire studios. Greg is the CEO of LaunchCart. He's a serial entrepreneur, investor, former investment banker, and dealmaker revolutionizing e-commerce. With over 35 years of mentoring entrepreneurs, he's often called the entrepreneur's best friend. And today, Foundation, we'll talk about a system that launches ads 40 times faster with AI, about cutting ad costs as much as 90%, improving click-through rates by 105%, and oh, so much more.

0:46And a big thank you for sponsoring today's episode goes to Greg and our sponsors. Is now the time to grow a successful business? Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring football star Tim Tebow and President Trump's son, Eric Trump, at thrivetimeshow.com slash eofire. Again, request life-changing tickets today at thrivetimeshow.com slash eofire. So Fire Nation, as mentioned, I have Greg Ryder with me here today, and we're talking all about unleashing AI in advertising, how launchads.ai outperforms humans in ad mastery. And Greg, Greg, you've developed a system that launches ads 40 times faster with AI precision.

1:36Tell us more. Well, you know how AI has taken over the world, right? Oh, yeah. And I love telling people, like, what if I could get you an assistant, right? The smarter than anyone you've ever met. You know, you don't have to feed. You never complain. And it's only$20 a month. There's only a couple hundred dollars a month, right? Whatever that is, right? Because I'm just like, I use it every day. Like, I'm using it every day now. Um, it's, it's amazing. So the idea was, well, you know, I'm the founder of launch cart, which is the e-commerce platform to compete against Shopify, right? The Canadian shop.

2:07I tell people I'm, I'm America's e-commerce platform. Right. And, uh, especially with Trump in, in, in office now, I, you know, it's like, I'm a, I'm a conservative and I'm like, you know, they shopify canceled Donald Trump and thousands of other conservatives. And they're all coming over to my platform. but as you know, you've been around this world forever is I got an e-commerce store or I got my digital plan. I got my, my memberships. How do you drive traffic? And so I spent probably seven or$8 million of my own money in 2019 running ads. I was running a million dollar a month budget myself.

2:40And I'm one of these guys, and you know, this too, John is like, he who can spend the most money to acquire a customer wins. I think Dan Kennedy originally taught us that. Right. So I'm big on media buying. I'm big on, I love affiliate marketing. I love joint venture marketing, but I love more buying media and converting media. Right. So, okay, now I got my e-commerce platform. What do they need? They need traffic because I'm not a marketplace like Amazon. I'm an e-commerce enabled website builder and people need to be able to drive traffic. And so with the advent of AI, you're going, okay, you should start using chat DTP and you start saying, Hey, write me some social media ads in the voice of Frank Kern and the voice of Dan Kennedy.

3:15And it starts to come up with some good stuff. You're like, what if you had a platform where it would write the ads for you and then write a bunch of split tests for you, both on the ad copy side and on the headline side. And then it would upload into your ad platform and then it would split test it for you. And then the AI would review your results and then optimize your results for you. And it would kill the losers and put more money behind the winners and then even rewrite the winners when we get ad fatigue. And that's basically what we put together. And we've done it where it works with pretty much every major advertising platform.

3:50So now you can log into one place, get access to all your ad platforms, all your analytics, all your data with one login and push the content. And literally I could launch campaigns on four or five different platforms in 25, 30 minutes. It's incredible. It's incredible. It's just AI, right? Just, it's like, to me, it's the best use of AI that I've seen out there. Well, another crazy thing is that you've actually been able to cut ad costs as much as 90%, which is insanity. And this is all with AI optimization. So tell us more about that. There's a secret sauce and I don't know exactly what it is, but the developers who developed this code base, one worked with Google on the Google ads platform.

4:29And then he went to work with Facebook and worked on the Facebook ads platform. And then he's got some other programmers that also worked on the Facebook ads platform. And they're the ones that have coded this integration and this AI follow-up to automate it and to kind of optimize things. And, of course, Facebook and all these other platforms have their own AI. So I think just the combination of, and again, if you've ever run ads before, you know, like when I was running ads back in 2019 and 2020 and doing that, I literally was on at 4 o 'clock looking at my ads. I was on at 8 a.m. looking at my ads.

5:02I was on at 12 p.m. looking at my ads. I was on at 4 p.m. Every four hours I was looking and rearranging and killing and scaling. and doing it because now it's doing it for us. So because of that, and whatever the little mechanisms are as far as choosing the targeting, we're seeing stuff coming out of the gate. Like I literally was looking at a campaign a few days ago. I'm getting 53 cent clicks to a webinar registration page. And I literally have not seen 53 cent clicks since like 2020, 2019, 2018. It's amazing. So it's just, I don't know how it does it. I don't know what the secret sauce is, but it's kind of like, I don't know how electricity works, but I turn the lights on and the lights go on.

5:40Now, to get a little more detailed, though, you've actually improved your click-through rates by 105%. I mean, that is massive. That is such a game changer for all the reasons you just mentioned. How the heck are you doing this? It goes back to the AI, choosing the right audiences, because that's your thing, this technology. Also, again, this is really meant for those people that can't afford the$3 ,000, the$5 ,000, the$7 ,000 a month to hire an agency. percentage of ad spend, right? Because now you can teach somebody our platform in 20 to 30 minutes, it will find the audiences for them, it'll recommend the audience, it'll recommend the age group, and it'll just do all that for you, right?

6:19So, and when you start to see the click-through rates, like the industry average click-through rate, let's say for a Facebook ad is 1.75%, I believe. And we're getting as high as 6, 8, 5, 6, 7, 8 % click-through rates on a regular basis. Now, again, it depends on your niche and depends on your market and how competitive your market is. And it's going to be, you know, your cost per click is going to be higher for lawyers than it is for lawyers. But I'll give you one example. A friend of mine do these all-inclusive vacations to Italy where for like$11 ,000 a couple, they take you out there and food and wine tours every day for 10 days.

6:55It's incredible, right? We're getting 52-cent average clicks for 33 weeks, okay? They booked over$300 ,000 in bookings for their all-inclusive vacations. And an average click-the-rate of like 5%. And this is over 30 weeks. And we created it 32 weeks ago. And we haven't touched it since. That's incredible. And Fire Nation, this is what can happen when you have the right systems. And AI gives you those right systems. I mean, I love the fact that, honestly, you now can cut out this$5 ,000,$7 ,000 agency. and you can just go right to the source, which is you creating amazing ads, utilizing these systems of AI.

7:34And we're going to talk more about this, Greg, at the end, but I want to touch on it right now because we're going to do a joint webinar together where we're really going to pull back the curtain, open the kimono, so to speak, for Fire Nation and really show them some very cool things in this webinar. So just give us a super brief inside peek about what we're going to do with this webinar because, again, we're going to talk in more depth about it at the end of the episode and where Fire Nation needs to go to sign up for it. I want to show people that how important it is that this skill set and this ability to buy and convert traffic profitably, because, again, going back to what I said earlier, if you're in a position where you can buy traffic and convert traffic and you can spend the money to bring you, it'll change your life.

8:15And when you have I used to spend as much as one hundred thousand dollars a day on ads and people go, what? You're crazy. Why would you do that? I'm like, oh, because I was making three hundred thousand dollars. Yep. And after my cost of goods, I'm netting forty thousand dollars a day. That's why. Right. So really, that's kind of that. And showing you what's possible, because I love my mentor, Les Brown, who taught me how to speak on stage 20 years ago. He's amazing. He said, all you have to do is believe that it's possible. Just believe that it's possible. And once you believe it's possible, that's the beginning to the life-changing experience.

8:47So that's part A of the webinar. And then part B of the webinar would be, we're going to show you technology and how it works. And I'm going to show you how you take a URL. You paste it here. You give me one sentence about what you do and how artificial intelligence reads your website, figures out the industry, writes ads for you. And then guess what else we have? We also have an integration with Shutterstock and it's included with our agreement, our license agreement. And so if you're that chiropractor or you're that car detailer, you're that HVAC system and you need videos and pictures, we have access to over 30 million pictures and videos.

9:21So now you don't even have to worry about creative for your ads. And we're going to show you this technology, how it works. And we're going to take somebody from the audience and I'm going to say, go ahead live. And you know, John, people say sometimes it's risky to do these live software demos, right? But we'll take your URL, your URL, we'll take your, and I'll create ads live for you. I'll show you how we create ads with about 16 ads in less than three minutes. Fire Nation, if you're listening to this, I want you to be chosen for that live person. So make sure to sign up and you're going to go to launchads.ai.

9:53And in fact, I think Greg, there's a promo code, right? Yeah, we did. We created a promo code, EO Fire. Ooh, EO Fire. We're just going to tease that, Fire Nation. It's a big deal, so don't miss it. Launchads.ai. Get there, sign up, register. We'll see you in the live webinar. And by the way, we have a lot more to talk about when we get back from thanking our sponsors. There's a lot to consider when starting your own business and protecting your identity and privacy are top concerns. With Northwest Registered Agents, you get more privacy, more guidance, and more freedom to run your business from anywhere in just 10 clicks and 10 minutes.

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12:24Talk to qualified candidates tomorrow. Greg, we're back and you just dropped a pretty big bomb before the break. I mean, Shutterstock, 30 million videos and images. It is so hard to get the right images and videos these days. I mean, it seems like it's so nearly impossible and you have to use ones that you had the rights to. Otherwise, you could get shut down. naughty list, you may not get off the naughty list. Like you got to stay on the nice list. So talk to us just a little bit more about this access to Shutterstock's 30 million videos and images. Here's the bottom line. I'm a big believer of buying media.

13:01As I've said, you got to buy media, you got to buy traffic. And the hangup for most of us, including myself, is the creatives, right? The creatives, like how do I create these videos and where do I get these images? And, and that's where I always get stuck. Cause I'm not a creative person. I'm not a graphic designer. I'm not a video person. I don't know how to edit videos very well, although I can. So the idea is, what if you had a library, realtors, mortgage brokers, investment bankers, insurance salespeople, like whatever it is, and you go in there and you log in and you say, okay, Shutterstock, and you type in a keyword, and it just pulls up hundreds and hundreds of videos that you can use for your ads.

13:38Now, when you see them, there's got a watermark on them. So you can't steal them. But then once you say, yep, I want to use that one for my ads, then our platform goes and pays for that license and allows you to use that in your ads. Now, that alone, that fee, if you went to Shutterstock right now and you looked at it, it's like hundreds and hundreds and hundreds of dollars just to get 10 videos a month. And so that's included in our fee. And really, it goes back to leveraging technology integrations to make your life easier to drive traffic to be successful with your launch card e-commerce store or your launch card subscription agreement or whatever it is you're selling online.

14:16We want it to be easier for you. And, of course, you don't have to be a launch card customer to leverage launch ads. But that was the reason we created it. Like we're, we want to be that empowering technology company that helps you succeed online, whether you're selling digital products or physical products or coaching or whatever that is, and, and leveraging media buying to help drive the traffic and then using these, these shutter stock. And again, for most people that works, right? But like for me, for launch cart, like you're not going to find shutter stocks, not going to have launch cart videos.

14:46I have to still have to create my own content for launch cart or for launch ads. but for most of the small businesses out there that need to buy traffic, they're set. There's videos for them. Now it's hard enough to manage ads on one platform. I mean, like you mentioned before you figured all this out, like you were checking every four hours. I mean, you're deleting this, you're adding this, you're tweaking this, you're doing that. Let's talk about a way that you figured out on how to manage ads from a single dashboard, even if it's on all the different platforms. Tell us more. That's just integration.

15:15That's where these technology guys, these development teams that work for us are. You know, they're just, they got the APIs and the idea that I had to log into Facebook and run my ads and I had to log into Google and run my ads. And I had to log in, you know, into my YouTube ads. And I'd log into LinkedIn to run my ads. And I'd logged into TikTok to run my ads. And I had to log into X, formerly Twitter, to run my ads. I'm in and out, in and out. Then I have to log in and out each one of those to look at my stats. We're like, why don't we just do an integration and have a UI user interface that has all these integrations in one place.

15:46and then when you tell the AI to write your ad and write your ad copy, use that same exact copy for all of the platforms, reformat it, rechange it. So the same exact copy that I'm running my Facebook ads is gonna be running my TikTok ads and it all works. So I create my Facebook ads and then I click on TikTok and it just copies all that content on TikTok, reformats it. You click a few more buttons, you hit launch. You log into Twitter or X and you do, you know, and just, if the idea is just have that integration stack, I want to log into one place, I want to see all my stats in one place and I want to be able to, you know, leverage and save time in running multi-platforms.

16:26Now, most people, honestly, they don't do it. Like they're not multi-channel. They don't have the budgets. They don't have the skillsets. They don't have what it takes to really do multi-channel marketing. For guys like me who are power users and driving traffic and I want to be everywhere you see, I want you to see me everywhere you go. It's just a great tool, great tool set. So it kind of sometimes you create things that you want and it's good for some people, but not just for everybody. You don't say it's like, I wanted it. Let's get this. Let's make this happen. But that's what that's all about.

16:55Greg, you've actually eliminated the need for an ad agency, period. For them to create your ads, manage your ads, run our ads. We need to hear more about this. So again, we have this joint webinar that's coming up. It's going to be awesome. Tell people a little bit more about what we're going to be going over on this webinar. Yeah, on the webinar, I really want to go over what's possible about driving traffic to your website and how that can change your life, how that can get you customers that you never dreamed of getting. Like when you become good at buying media and you can flip a switch and drive media for anybody you know, you'd be amazed at the kind of customers you can attract if you're like an agency owner or if you're somebody that does this as a living.

17:37And if it's for your own business, and here's the thing I get all the time. Well, I don't have a big budget. I'm like, well, can you afford$5 a day? and if somebody says to me, no, they can't afford$5 a day, I don't want to be rude, but I say to them, you're pretending. What do you mean I'm pretending? You're pretending to be in business because if you can't spend$150 a month on getting your brand out there and running traffic, you're pretending to be in business. And this works really, really, really good for$5 a day budgets, for$10 a day budgets. You literally can change your business, change your branding.

18:07And here's the other thing. Let's say you just want to advertise locally. Greg, I don't need to advertise all over the world. I don't need to advertise the United States. I'm in Carlsbad, California. I only want to advertise in a 20-mile radius. Guess what? You can do that. And I tell everybody at least$5 a day, at least$10 a day, get your brand out there, be consistent. Because I always teach people, you have to be more attractive, make your branding look good, make your website look good. You have to be more visible. You have to do more social media. You have to be out there. You have to be in front of your customers.

18:37And then you have to be easy to do business with. Put a chat widget on your website. You'll make it easy for people to contact you and do business with you. And so we help people do all of that. And that's really what we want to go over on this webinar, talk about what's possible. And then we want to show you. And again, you know, that ad where it's like, you got the little red button for your desk. This is as close as it gets to the real red button. It's like, look, you're going to show you how to get the red button. That was easy. Yeah. It's just jaw dropping software that kind of shows off itself.

19:06And we're going to take somebody live from the audience. We're going to take their URL, maybe even a couple of people, and we're going to put their URL in and we're going to put a little description or I'm going to show you live how we can create ads in minutes and how we can launch them on any platform in minutes. Launchads.ai. Get on over there, Fire Nation. Sign up for this webinar. It's going to be great. I'm going to be there taking notes myself and I really am looking forward to one of you getting chosen from the audience, getting up in there and seeing what happens in real time. And I love the fact that this is$5 a day,$10 a day.

19:39It's open for everybody, Fire Nation. Get your business out there. Taste it. Because once you get$150 a month going into this, maybe you're like, wow, well, I made$1 ,000 from that. So maybe I'm going to go to$300 a month and make$1 ,500 from that or fill in the blank, whatever those numbers are. Get excited about this opportunity because it's there in front of you. Launchads.ai. Can I tell you one little case study we just did? Yes, let's do it. So I have a 28-year-old son. He had the largest golf YouTube channel in the world 10 years ago. He was one of the very first YouTubers for golf. And he never wanted to run ads because he was all organic and making 10, 20 grand a month just organically.

20:17I said, we've got to run ads. He was like, I don't want to run ads. I don't want to blow money. I said, no, we're going to run ads. We spent$500 in ads to a webinar. And with those$500 to ads to the webinar, about$10 registration, he ended up making four sales at$1 ,500. Wow. So he made$6 ,000 with$500 with ads. He goes, okay, I'm in, Dad. Let's step up the budget. Let's do three grand. Let's do five grand. How much can we do? How much can I spend? What can I do? So that's what we're kind of looking for. And to get that out to people, it's like, look, this is what we want to help you do. And we want to help you get there and make that happen.

20:51I love that. Those are the kind of stories I love to hear. Because Fire Nation, you're the average. Of the five people you spend the most time with, you've been hanging out with G-Dubs and JLD today. So keep up the heat. And for links to everything we talked about, visit EOFire.com. Just type Greg in the search bar and the show notes page will pop right up. But your single call to action today, launchads.ai. Get there, register, have a good time, enjoy this content, get picked live if you're lucky. If you're not, you're going to learn so much and have an opportunity to invest$5 a day, $10 a day into your business, into yourself, investing in yourself.

21:28So Greg, thank you for sharing your truth, your knowledge, your value with Fire Nation. For that, we salute your brother and we'll catch you on the flippity flip side. I appreciate it. And I was in saying this, do what I do. Wake up every day with an attitude of gratitude and tell somebody you love them. And I promise you'll have a better day. Thanks, John. I appreciate it. Booyah. Hey, Fire Nation, a huge thank you to our sponsors and Greg for sponsoring today's episode. And Fire Nation, what can 4 ,000 of the world's most successful entrepreneurs teach you? How about how to achieve financial freedom and fulfillment?

21:59My first traditionally published book, The Common Path to Uncommon Success, is a revolutionary 17-step roadmap that will lead you to the lifestyle that you've been dreaming about. This book took me 10 years of accumulating the genius of the world's top entrepreneurs, and you can get it all in one place when you visit UncommonSuccessBook.com. I will catch you there, or I'll catch you on the flip side. Is now the time to grow a successful business? Attend the world's highest rated business growth workshop taught personally by Clay Clark, And now featuring football star Tim Tebow and President Trump's son, Eric Trump, at Thrivetimeshow.com slash EOFire.

22:35Again, request life-changing tickets today at Thrivetimeshow.com slash EOFire.