Plan to Wing It: Lessons from a Junk Removal Entrepreneur with Dustin Riddle

31 Mar 2025 · 27 min

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Epic Entrepreneurs Podcast Episode Notes

Episode Title

Plan to Wing It: Lessons from a Junk Removal Entrepreneur with Dustin Riddle

Host

Bill Gilliland

  • Author of “The Coach Approach”
  • Focus on helping entrepreneurs achieve success through real stories and experiences.

Guest

Dustin Riddle

  • Founder of Junkernaut, a junk removal and crisis cleanup company based in Asheville, North Carolina.

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Key Themes and Discussions

  1. Introduction to Junkernaut
  2. Business Focus: Specializes in junk removal and compassionate cleanup, particularly in hoarding situations and crisis management.
  3. Mission: Transform spaces and lives through responsible cleanup while addressing the root causes of clutter.
  1. The Philosophy of Transformation
  2. Emotional & Social Dimensions: Junk removal often involves counseling to help clients confront emotional barriers before physical cleanup.
  3. Environmental Responsibility: Items removed are redistributed through community networks to avoid landfills, emphasizing the highest good for removed items.
  1. Challenges of Entrepreneurship
  2. Invisible Sacrifices: Entrepreneurs make sacrifices that are often unseen by others; the pressure of social comparison can undermine joy and fulfillment.
  3. Learning from Experience: Resilience, discipline, and self-motivation are crucial for navigating the entrepreneurial landscape.
  1. Personal Journey of Dustin Riddle
  2. Background: Experienced significant life challenges, including navigating extreme environments and working on personal transformation.
  3. Environmental Activism: His journey began with environmental activism, leading to the establishment of Junkernaut.

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Key Takeaways

Business Insights

  • Problem-Solving: Effective entrepreneurs need to assess their environment and adapt their approaches based on community needs.
  • Accountability and Leadership: Learning how to navigate business challenges is crucial, along with ensuring fair compensation for employees to help them thrive.

Personal Development

  • Continuous Learning: Entrepreneurs must embrace a mindset of continuous personal and professional development.
  • Emotional Intelligence: Understanding and addressing emotional aspects of business can create more sustainable transformations for clients.

Misconceptions of Entrepreneurship

  • Visibility of Struggles: People often do not see the sacrifices and challenges entrepreneurs face, which leads to misinterpretation of success.
  • Reality vs. Perception: It’s important to understand the full context behind others’ businesses before making comparisons.

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Practical Advice

  • Surround Yourself with Support: Building a network of positive and supportive individuals can significantly impact an entrepreneur's journey.
  • Plan to Wing It: Embrace flexibility and adaptability in business planning, recognizing that not everything will go as intended.

Quick Fire Questions

  • Education: Continuous self-education is essential.
  • Planning: Planning is vital, but one must also prepare to adapt.
  • Inspiration: Being inspired and inspiring others is a core motivator.
  • Commitment: Make decisions and commit to them; indecision can be detrimental.

---

Contact Information

  • Dustin Riddle:
  • Phone: 828-280-7643
  • Website: [junkernaut828.com](http://junkernaut828.com)
  • Bill Gilliland:
  • Email: [williamgilliland@actioncoach.com](mailto:williamgilliland@actioncoach.com)
  • Website: [billgilliland.biz](https://billgilliland.biz)

---

Conclusion

  • The episode emphasizes the transformative power of junk removal combined with emotional support, the unseen sacrifices of entrepreneurship, and the importance of community in achieving success. Entrepreneurs are encouraged to foster resilience, surround themselves with positive influences, and be adaptable in their business plans.

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Transcript

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0:02Hi, and welcome to this week's episode of the Epic Entrepreneurs podcast where we are all about helping business owners just like you achieve success. So we don't do fancy smancy. We don't do flashing lights. We don't do a lot of things that a lot of podcasts will do. These are just real stories about real people and their entrepreneurial and business experiences. We go into their wins, their challenges, and their learnings. So we hope you enjoy it.

0:37hey there welcome to this week's episode of epic entrepreneurs and i am super pumped today we've got a cool one i'm talking to dustin from junk or not so welcome to epic entrepreneurs justin hey thank you bill yeah dustin hey tell us you know what is junk or not well we are a um local junk removal and crisis cleanup company here in Asheville, North Carolina.

1:08So give us a little bit more detail. I mean, I know you're more, you're a little bit more than just a cleanup company. Yeah, yeah, of course. So yeah, our passion is really in transformation. Um, so, you know, everything as human beings, uh, you know, everything we do is, has a manifestation, right. Of something internal. Um, so I really have a passion for being able to look at a situation that's really, uh, struggling and being able to pour a lot of love and light into it so that, um, You know, it can be at its most efficient state. And we just, you know, we pour that into everything we do in our community.

2:03So there may be situations like we specialize in like hoarding situations where it's like three story, you know, homes that, you know, somebody maybe had some type of accident and they're confined to a wheelchair. or whether they have like complicated family, you know, history, generational trauma, this stuff manifests into our environment. And then in order to sort of transform it, you need a specialist that can go in and be able to speak to the actual root of the problem. um sometimes often with you know you have to start with the client and you have to be able to work through that difficult process and then then once you take responsibility for all the things then you have to figure out what's the highest good of all these things because we don't just want to throw it all in the landfill you know because that's a whole different um issue uh so we try to work to as a part of that transformative process for our city.

3:12You know, we want everything to be as abundant for everyone. So then we disperse it through, you know, different sort of different channels with connections that we've made. So and that's just one example. Hoarding is just one example. So you could do the extreme, but if I just had a garage or a storage unit full of stuff and I didn't know what to do with it. I mean, you could come clean it out and find a new home for a lot of it. Heck yeah. And, you know, we've been doing that now for about nine years in the city professionally. So, you know, we know we know where your things are going to serve their highest purpose.

3:51And frankly, those small jobs are what sustain us, you know. Right. It's nice to get a big giant job. But it sounds like to me you do a lot more than just junk removal. It sounds like you're doing some counseling. Oh, yeah. It's always that, man. Humans are always the starting point for all this stuff. So you have to be able to really just I've gotten very good at, you know, customer service and identifying what really needs to be done. There's the work you're doing, you know, that you say you're doing, but then it's the deeper, more profound work that you're actually doing, which is a lot of times that inner work that really helps to heal people.

4:36That's why I love this industry. Yeah, I reckon if you went into a house and it was a mess and you cleaned it out, but you didn't help the person, it would just become a mess again. Boom. There you go. And that's one of the biggest parts of my mission is that I don't like touching things twice. So I want to do it right the first time. So that's a big problem I see in our systems, right? Like I got an example. So it's like I'm not hating on green companies because we all got to be as green as we can. but we can only be as green as the system allows us to be. Right. So, you know, it's like we're, we all like, when, when doing this type of work, you want to make sure that you're not just creating the same problem over and over and over again, you know, because like, sometimes things are, they're just outdated and it's time to move on.

5:40And so nothing discourages me more when like I go do a removal and you know it's stuff that was popular back in the 80s like these curio cabinets that have like all this uh you know china and um like these glass dolphins and knickknacks it's like i can take these things and i can take them over to goodwill um or or anywhere i could donate them anywhere but the issue is is that those things were made to prop up our our egos and they're not getting us closer to our friends and family. So you go and you put them in, you redisperse them and they just end up right back in another house again. And so it's kind of an interesting issue because you want to continue serving the city and the community.

6:28But sometimes, you know, we all just have to be ready to move on. So there's kind of a deeper aspect to the touching it twice sort of thing. Yeah. I don't think people think about junk in those terms. I know for, I mean, junk, that's a big term. It's not, it's not, a lot of the stuff is not junk. A lot of it's valuable. We've got, I know it's, I know from experience, it sure is a lot easier to have someone like you come and, cause you don't have an emotional attachment to anything. It's you, you, you, you, you, but everybody's got emotional attachment to their stuff. and it's pretty hard sometimes to get rid of it.

7:07So I'm a big fan of what you do and how you do it and your mission and all that. Let's dig in a little bit about business. If you had to start over in business, what would you do differently?

7:22Oh, man, that's tough. That's a tough one. If I had to start over, I don't have a simple answer to that. I mean, for me, my problem solving is always down to what is the terrain saying to me? You got to read that terrain. So, you know, if I had to start all over again, I would just look at my surroundings. I'd look at where we were at and I'd look at how to best serve the community at any given point. You know, so it's hard for me to say what I would do not knowing. Yeah. OK, I got it. I understand. In other words, times change. And so, you know, you might have to do it totally differently than you have to adapt to all of it.

8:16Yeah. Yeah. So what are some of the learnings that you've had as an owner and an employer that you would, you know, since you started? Uh, some of the things I've learned. Yeah. Um, you know, just, uh, taking accountability, um,

8:40you know, leadership has been a very, uh, a very challenging one. Um, And just sort of learning how to navigate the challenges. Because there's a lot of things that are always changing, like pay, for example, like living wage. you know, having to, knowing that you want to be able to provide enough for your staff so that they can survive and thrive, or not just survive, but thrive. and sort of dealing with the challenges of needing the market to catch up to it all and sort of just trying to find patience with myself. And also a big part of the process for me, especially in what I'm doing, is learning to let go, learning when to let go of something.

9:51I love that. Yeah. I mean, that's pretty much the. The spine of my whole operation is is you got to know when to let go of it. So, you know, it's I'm constantly learning about people and about. Sort of how we handle situations, how things manifest and just how to show up.

10:17Yeah, there's a lot there. It is a lot. Yeah. Yeah. Yeah. So, I mean, what I heard was you got to always be learning. Yeah. That's right. You got to be. Yeah. That's what I heard. So what do you think some of the misconceptions are about running a business?

10:39Oh, I don't think people understand how many sacrifices you make. you know, you make sacrifices that people can't see. And, you know, they look at you a lot of times, you know, comparison is the thief of all joy. You know, we look at each other and we compare ourselves constantly, especially in the social media age, you know, that we live in today. and we make these comparisons and, you know, you look at what people appear to have and, yeah, I mean,

11:27oh, sorry, I just, there's a lot there. No, no, there's a lot and we can, you know, we're happy to unpack it. A comparison is, I'll tell you one thing where we're chatting is that when you start comparing, you better get the full backstory of who you're trying to compare because there's a backstory. There's a deeper something going on. Some people that look like what's going on, that look massively successful people, you need to find out their whole story. Right. Yeah. It looks like, you know, it looks a lot like people just get the wrong. We get this perception of how a situation is. And it's never what we think it is.

12:14Even if we have 95 % of the equation, there's that 5 % that could change everything. And, you know, those of us that are out here running these businesses, we've made sacrifices that, you know, that most people aren't willing to make. And so it really just boils down to where's your heart at. And so this work really isn't for everyone. It's about a lot of it's about taking a lot of personal responsibility and about really being centered in your your goal and where that goal is. And I just think that people have no concept of that. And that's why a lot of people don't do it. Yeah. If you have it, if you've never done it, you can't know.

13:01Right. It is a, I always say that we're different. Business owners are different. We're different. And that's okay. It's not better or worse. It's just different. And, you know, we're built a little differently. And that's a great thing. So what do you attribute your growth to?

13:25Resilience overall, just to put it simply. a lot of self-motivation, discipline, those things that are sort of hardened in you over time based on your own experiences. Yeah. You know, and just never, never giving up. I love that. Never give up. Yep. Never give up. Hey, Um, so this might be, so how do you balance like business and personal demands? Oh, that's a tough one. I think for all of us, um, especially in the demands of the current market, you know, I mean, you have to be able to be on, it's funny cause it's so competitive. Like I often think about how things must have been before cell phones.

14:24You know, nowadays you're expected to be available all the time because if you're not, the person that's like a competitor, for example, they could be just a little bit more available to you. Maybe just a little bit more willing to pick up the phone while they're behind the wheel and you've lost customers. So it it puts this pressure on everything all the time. So you just have to figure out when, you know, you really just have to be very aware of yourself and your operation and know when you can know when you can take the time, Know when you're taking too much time and and take the little victories, whether that be a slight a slightly slower morning every so often and just be able to appreciate those slower moments.

15:19And then and also I think it's got a lot to do with just being organized in your own life, because a lot of people, excuse me, a lot of people and it's just totally human to do this. But we have a lot of things in our life that isn't quite situated where it needs to be per our priorities. And so, you know, if you if you know the people. And the people places things in your life that are most important, then, you know, when you get that moment, that free moment I'm talking about, that you know where to spend that energy and yield the return that's going to increase the percentage of you reaching whatever that goal may be in your life.

16:03Um, so that's been helpful for me in just giving myself grace, um, and taking those, those moments when they arise and knowing when you just really need like a, you need to schedule. Sometimes you just have to schedule yourself a break. Oh, a hundred percent. All the time. Like you have to give yourself, you have to know where that break's coming from and when. yeah so when it comes to team members what what qualities do you look for in great team members

16:42um well i like people who uh naturally have a very positive attitude that's probably number one for me um because i can i can work with that if someone's positive i can i can work with it yeah yeah i agree 100 i mean no matter what yeah you had a great yeah you can teach them the stuff if they if they've got the right attitude yeah yeah exactly and um so for me it's more about what i don't what i don't want is uh i don't i don't like entitlement i don't like um excuses um i love that yeah you know because you know everybody's like out to be a victim half the time nowadays And it's, it's just, you know, being able to, I'd say grit too, you know, just like drive.

17:37Yeah. And accountability, like I don't, you know, nobody's perfect. You know, we're all, we're all flawed. But just yet back to the excuses, just, you know, So people that want to make a difference in their community and want to show up. Yeah, I love that. Yeah, that's very good. Positive attitude, no entitlement, no excuses, grid, accountability, make a difference and show up. I mean, that's a great employee. Yep. Yep, 100%. All right, I got some quick fire questions here. All right. so name of the podcast is epic entrepreneurs and epic is an acronym so i you know i'd like a word or a sentence about each one of the letters so the e stands for education what are your thoughts on education uh yeah education is important no matter sort of what um you know where you're coming at from that, educate yourself 100 % always.

18:41Yeah. Self-education. Yeah. I love that. How about planning? Oh my gosh. That's a big one. Planning is essential. You know, it's funny. I got this saying, plan to wing it. I'm going to write that down. I love it. I might call this episode plan to wing it. I love that, man. That's coming, man. I got it. I just, I love that. Yeah. Oh man. Cause you know, we all have these plans and, uh, it just, uh, so often it just doesn't work out. Oh, that's so good. It is good, man. Yeah. That's, that's so good. All right. I is inspiration thoughts on inspiration. Oh yeah. That's a big, uh, a big motivator is going to be just inspiring and being inspired.

19:36I've had a lot of inspiration in my journey, and it's definitely way up there. Yeah, got it. How about C is commitment? What's your thought on committing? Well, yeah, 100%. If you're sitting on the fence or if you're standing in the middle of the road, it's not going to work out. You know, it's just kind of like a law. It's like a law in the universe. Just pick a side. It's like just it doesn't matter really what you do. It's it's like sometimes not making a decision is the worst decision. There's a lot of times there's no right or wrong. Just make a decision and roll with it. So that commitment to that decision or to to anything really, I think, is another really important one.

20:24Yeah, that's awesome. So what do you wish someone had told you before you got into business that you know now?

20:42That sometimes the sacrifices that you're making aren't always for the reasons that you think they are.

20:53wow that's deep well so what would you what advice would you give other business owners that are looking to grow um just know what you're up against you know like definitely think it through and get a get a good game plan um but i think you know you can do it you can do it with that drive and that belief in yourself. And frankly, like we need that. We need that now. Like we need people to lead, follow or get out of the way. So yeah, take the leap and believe in yourself and yeah, plan to wing it. I love that. So is there any last piece of advice or anything you'd want to give other budding business owners and entrepreneurs out there in the world?

21:55I mean, surround yourself with great people. You know, like when I first started Junker Knot, I had five people and I straight up, I tried something a little bit different. So I've got these incredible people that have been on my side and been supportive to me. And, you know, I just really thought it out and thought about those people. And I really thought about what it is that they are providing to me. And I also asked, like, what do I what do I think I'm providing to them? What could I provide to them? And I wrote that stuff down and I called each individual. And I sort of made a, you know, just kind of like a board of my mentors and my closest people.

22:54And I called them and told them everything that I thought that they were helping me with. So when I called them, they would know, like I had a hype man. You know, like I, one of my buddies, he's just a hype man. Like he's just there. He's awesome. And, um, you know, it's great because when I call him, I don't really need to vet through the problem. You know, I have a friend for that, you know, another friend for that. You got the, you got the guy. I am a little down, man. I'm talking to you. Get me up. Yeah. I don't even have to say that to him because I call him and I say, hey, man, you know, I've talked to him.

23:34I connected with him and was like, you know, in doing this, dude, like when I call you, you know, I really appreciate how you are always showing up for me. No matter what side I'm I'm what where I'm coming from in a problem, you always have positivity to attribute it to. And I don't have more questions afterwards than I did going in. So it feels like a safe place for me to be able to just really soundboard. And so he is aware of that. And so he knows how to show up for me, too. And, you know, I've got somebody who's a mentor to me. She's an amazing businesswoman in the city and she inspires me.

24:13And, you know, so I'll call her and we can talk about business stuff. You know, if I'm if I'm afraid of something or struggling with something, I know that she's she's faced it before. So, yeah, just surrounding yourself with good people and also communicate and be, you know, don't wait until tomorrow or some other time to tell people how you feel. You know, do it now. And that way your communication is more organized and you're contributing and also receiving the utmost from the people that you're surrounding yourself with. I love that. I love that. So how does somebody get a hold of you or junk or not?

24:58What's the best way for people? Best way is to just call me. Yeah. Just pick up the phone and call me 828-280-7643. Because everybody's situation is different. You can also go take a look at my website.

25:17Junkernot828.com. And that's really good. It's a, it's a really sort of a good guideline for what we do with some breakdowns. You know, but at the end of the day, you know, picking up the phone is always the quickest, most effective way. Yeah. So, so give Dustin a call. You got some, we've, you've all got it. You've all got some stuff. Let's, let's get, let's get rolling. Get, get, give him a call and let's get some things. Let's get some things cleaned up. Everybody's got to got it, got something that he can help with. So this has been fun. This has been awesome. This has been useful. I think this is great.

25:58I really appreciate you being here, Dustin. Thank you. Thank you for having me. It's been a pleasure. And until next time, all the best. Hey, thanks for listening to the Epic Entrepreneurs podcast. Here's three things that you can do. Number one, remember to subscribe to the podcast. It takes very little effort on your part. It's going to help you and your fellow entrepreneurs. Plus, you guys know how it works. The more subscribers we get, the more cool things we can offer to you. Second, to learn more about growing your business, just download my book, The Coach Approach. It's free for you at giftfrombill.com.

26:43That's giftfrombill.com. Hey, and if you'd like more info about growing your business and what we can do to help you grow your business, send me an email directly. Just send it to williamgilliland at actioncoach.com. That's my personal email that I read. No one else reads it first. It's not screened. It's my real email. Just send it to me. I can't wait to talk to you. Hey, and until then, all the best.

From the publisher

Dustin from Junkernaut shares how his Asheville-based junk removal company transforms spaces and lives through compassionate cleanup and crisis management. His business philosophy centers on addressing the root causes of clutter while ensuring environmental responsibility by finding the highest purpose for removed items.

• Junkernaut specializes in hoarding situations and helping clients dealing with trauma, physical limitations, or complicated personal histories
• The true work often involves counseling and helping clients through emotional barriers before physical removal begins
• Environmental responsibility is central to their mission—items are redistributed through community networks rather than sent to landfills
• Entrepreneurship requires sacrifices that aren't visible to others—comparison is the thief of joy

About Dustin:
From a very young age I was forced to transform through a variety of extreme environments in order to survive. To be more specific we can use hoarding as one example. A part of that process was becoming adept at solving complex problems not just with physical things but socially, emotionally, and spiritually as well. It wasn’t until I was 30 years old until I was able to cultivate a safe place to call home. So that was just eight years ago. My life has comically been situated to observe the two most extreme points of circumstances. You have to learn how to solve problems quickly. I really love transformation. To truly transform you have to understand the complex layers of a problem inside and out. My journey really started in environmental activism where I met some amazing people and learned countless lessons. Then I became a father and was forced to take those lessons and my passion for the environment and transformation into action with Junkernaut. Everything stems from our environment so I chose that fight and I stick with it still to this day in our homes, on our land, and for our people.

Need junk removal or crisis cleanup in Asheville? Call Dustin directly at 828-280-7643 or visit junkernaut828.com to learn more about their services.


Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

All the best!

Bill

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