The Art of Memorable Gifting: Strengthening Bonds in Business & Beyond

0:02Hi, and welcome to this week's episode of the Epic Entrepreneurs podcast where we are all about helping business owners just like you achieve success. So we don't do fancy smancy. We don't do flashing lights. We don't do a lot of things that a lot of podcasts will do. These are just real stories about real people and their entrepreneurial and business experiences. We go into their wins, their challenges, and their learnings. So we hope you enjoy it.

0:37Welcome to this week's episode of Epic Entrepreneurs powered by Action Coach Growth Partners. You likely went into business to have more freedom and flexibility so that you could spend more time with your family, do more things or travel or enjoy your hobbies or whatever it is that you like to do in your spare time. We're here to help you find better ways to make more money, build better teams and get that time back so that you can have that freedom and flexibility. will help you simplify things and make sense of business, investing, and wealth building so that you can be epic and achieve all your dreams and goals.

1:10And now, enjoy the show. Hey there, I hope you're having a fantastic week. Have you ever wondered how to make gifts effective? I know in the past, I've been a bit lazy with gifts. And I think that gifts can be a fantastic marketing tool. It can be a fantastic retention tool. It can be a fantastic employee retention tool. There are a lot of ways to use gifts. And I got a cool gift over the holidays from one of my clients. And it says, this is something he sent to his clients. And it came with a card, a nice card with a sunrise on it. It said, wishing you a bright and prosperous new year. We are grateful for all the successful projects and meaningful relationships we've built this year.

1:51Thank you for allowing us to be part of your team. It's got a card. It had these cool sunglasses in it with their logo on it. It also had a solid mini light, mini flashlight. I wish I'd had this. I was doing some electrical work over the holidays. This would have been great down in some dark spaces where I was. It's a good flashlight. It's got an emergency beacon on it. The whole deal, it's nice. It's solid. It's rechargeable. It's a nice gift. I'm going to keep this gift around. I'm going to use this gift. I'm going to use it in my promotions. I'll use it in my examples of great gifts to give.

2:26So it got me thinking about other gifts for employees. I've got one client who does employee gifts every year around Christmas. He's giving them things like Yeti coolers, like knives, like chainsaws, like a fire pit. He's always looking for something creative to do for his employees as a thank you gift for a great year. It also helps keep them around. In fact, they ask about it pretty much every year. You know, what's it looking like? So gifts can be used for employee retention. Gifts can also be used for marketing and they can also be used for client retention. This is one I got from another one of my clients.

3:01It's a mug and it's got a picture of a guy in a suit with a briefcase jumping. And it says, the grass is always greener with a business coach. Now that could be used as a print. Now, what's the advantage of a mug? Well, I'm not going to throw this away. So there's two good things about any gifts you give. One, are people talking about it? I'm talking about the flashlight and the sunglasses. is number two i'm not gonna throw away a mug who's gonna throw away a mug i'm gonna have it on my desk or i'm gonna have it on a shelf somewhere but i'm gonna remember who gave it to me why they gave it to me and what it's about so that's a great gift i got this prospecting thing and it's a it's a puzzle and it says we can help solve this puzzle and clients change it came from a bank and it's a wooden puzzle and it's got a ten dollar bill inside the puzzle you can see the $10 bill, but you can't get it out until you work the puzzle.

3:53So I worked on this thing for a number of minutes before I finally figured out how to get it. And it's a pretty simple puzzle. Once you get it, you get it. I'm not going to share how to get out of the puzzle with you. You're going to have to figure that out on your own in case you get one or you want to give this as a gift. But this is a gift that I'm talking about that I've kept and that so it's been a good gift. I'm always reminded of this bank when I look at this puzzle. Now, maybe it's a thank you gift maybe it's something something else you have like i played a golf course in scotland it's called crail and they gave me a box and it said on the first tee and it said 2023 emergency plies from the golf course it had a piece of candy in it which i ate it also had a little plastic i guess bottle i don't know what you'd call this thing a bag full of local scotch and then it had some teas in it and and a and a i think it also had a green fixer in it so it was basically a nice They didn't have to do that.

4:49I would have enjoyed playing the golf course anyway, but they gave us those nice emergency supplies, but it was very creative. I liked it from the get-go. I'm sitting here talking about it so you know it works. So here's a question for you. What gifts should you be giving to your prospects? What gifts should you be giving to your clients? What gifts should you be giving to your employees? And how can you better use gifting as a marketing or retention tool in 2024? I hope this gives you some food for thought. cool gifts that you've gotten. I would love to hear them. Have a fantastic week. I'm looking forward to a massive 2024.

5:25If you'd like to have a chat with me, reach out ncbusiness.coach and just book a session. It's right there on the website. I look forward to talking to you soon. Until then, all the best. Thanks for joining us for this week's episode of Epic Entrepreneurs. Here's four things you can do. First, you can listen every week on Biz Radio Mondays at 1. Second, you can subscribe to the podcast. Hey, you get it. The more subscribers we have, the more cool things we can offer you. Three, you can also go out and give us a five-star rating everywhere. And number four, if you'd like a free copy of my book, The Coach Approach, Five Principles to Build an Epic Business, just go to giftfrombill.com.

6:06It's your roadmap to building your epic business. That's giftfrombill.com. Until next time, all the best. hey thanks for listening to the epic entrepreneurs podcast here's three things that you can do number one remember to subscribe to the podcast it takes very little effort on your part it's going to help you and your fellow entrepreneurs plus you you guys know how it works the more subscribers we get, the more cool things we can offer to you. Second, to learn more about growing your business, just download my book, The Coach Approach. It's free for you at giftfrombill.com. That's giftfrombill.com.

6:52Hey, and if you'd like more info about growing your business and what we can do to help you grow your business, send me an email directly. Just send it to williamgilliland at actioncoach.com. That's my personal email that I read. No one else reads it first. It's not screened. It's my real email. Just send it to me. I can't wait to talk to you. Hey, and until then, all the best.