LIFTS Episode 120 – The Molecule Matters: How NAD Actually Works in the Body | with Rachele Pojednic

19 Apr 2026 · 55 min · 23 chapters

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In short

NAD (nicotinamide adenine dinucleotide) biology and why “NAD boosting” is popular in longevity/IV wellness clinics; what NAD vs NAD+ means; how NAD declines with age; and how delivery method (IV vs NR/NMN precursors, IM/subQ) affects safety and effectiveness.

Guest

Rachele Pojednic, Chief Science Officer at Restore Hyper Wellness; exercise physiologist and scientist; focuses on translating NAD-related compounds from lab research into clinical/consumer applications.

Key claims

NAD is essential inside cells for mitochondrial energy production (ATP via hydrogen shuttling), DNA repair, and signaling; NAD levels can be 30–50% lower by midlife; NAD testing is hard because NAD is intracellular and NAD↔NADH is difficult to measure in blood.

Notable examples

IV NAD can trigger immune-mediated adverse effects like chest pain, nausea, and diarrhea; slowing/stopping the IV can reduce symptoms. Her team published a first comparison of IV NAD vs IV NR in Frontiers in Aging. She says NR (true niagen) and NMN can enter cells via transporters, unlike NAD itself. Safety: Restore contraindicates NAD/NR for people with current or prior cancer due to uncertain carcinogenesis risk at high doses; high-dose “U-shaped curve” toxicity concerns and lack of safety data for many wellness/peptide products.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Understanding NAD's Importance

0:00 to 0:15

Learn about the significance of NAD and its role in health.

The Impact of Aging on NAD Levels

0:15 to 0:49

Explore how aging affects NAD levels and related health issues.

“IM shots and a lot of people just don't even know what the molecule is.”

The Rise of Wellness Clinics

1:21 to 1:53

Discuss the evolution of wellness clinics and their services.

“So I was feeling a little bit fatigued today.”

NAD's Role in Modern Wellness

1:53 to 3:10

Understand NAD's popularity in wellness and longevity practices.

“It's something that we talk about a lot on this podcast.”

NAD: The Fountain of Youth?

3:10 to 4:08

Examine the claims of NAD being a fountain of youth.

“If you spend any time on Instagram or TikTok and YouTube, NAD is often framed as the fountain of youth, something that you could drip into your arm and walk away feeling younger.”

NAD Deficiency and Health Implications

4:08 to 4:50

Discuss the health implications of NAD deficiency with age.

“By the time we are in midlife, NAD availability can be as much as 30 to 50 % lower than in early adulthood.”

Explaining NAD and Its Functions

4:50 to 5:54

Delve into what NAD is and its biological functions.

“And today we have Rachel Pajanek, who is the chief science officer at Restore Hyper Wellness.”

NAD's Significance in Aging

5:54 to 6:06

Discover how NAD directly impacts the aging process.

“And I'm trying to distinguish between NAD, NAD plus, because upon reading, there seems to be different versions of it.”

The Science Behind NAD's Popularity

6:06 to 11:02

Learn about the research driving interest in NAD and its applications.

“And why do you think it's suddenly become quite a big focus in the longevity and wellness space?”

Assessing NAD Levels and Aging

11:36 to 14:09

Discuss how to assess NAD levels and its importance in aging.

“Now, as you think about aging, I'm going to be 46 this year.”
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Understanding NAD Concentrations and Testing Challenges

14:09 to 17:01

Learn about the complexities of measuring NAD levels in the body.

“So what you're feeling is real and quite, yeah, quite well studied.”

Personal Experiences with NAD Delivery Methods

17:02 to 19:01

Explore the speaker's experiences with different NAD administration methods.

“One of the things I, as I got into this, I found that there was more education I needed.”

The Science Behind NAD and Its Absorption

19:02 to 22:20

Understand how NAD is processed inside cells and the implications of delivery methods.

“So when you got your first NAD IV, what they likely gave you based upon what you are describing is true NAD, the molecule NAD, nicotinamide adenine dinucleotide.”

Comparing Different NAD Delivery Mechanisms

22:21 to 26:00

Dive into the pros and cons of various NAD delivery methods and their effectiveness.

“into the cell and it can get converted into NAD.”

Influencer Marketing and Health Advice

26:01 to 28:00

Examine the role of influencers in health discussions and potential misinformation.

“Even when you got the NR, we see that people get a little bit of chest pain.”

Understanding Control Over Life Outcomes

28:00 to 29:20

Learn how your early lifestyle choices influence health outcomes later in life.

“from 50 to 80 % of your life outcome, in most cases, is in your control.”

The Role of Science in Wellness

29:20 to 32:30

Discover the importance of scientific backing in wellness claims and therapies.

“Came up through the ladder, the very traditional ladder.”

Evaluating Therapies: Evidence vs. Hype

32:30 to 38:20

Learn how to discern valuable therapies from those lacking scientific support.

“2.0 and say, actually, that molecule probably wasn't the right one, but here's a better one.”

Navigating Safety Concerns with NAD

38:20 to 42:05

Understand the potential risks and safety protocols associated with NAD usage.

“is actually working and do a little bit of N of one experimentation.”

Safety Concerns with NAD and Peptides

42:05 to 44:18

Explore the caution needed in using NAD and peptides due to safety and dosage uncertainties.

“because you're actually fine tuning your molecules in your body to chase after that damage that could potentially then become a tumor.”

The Science and Risks of High Doses

44:19 to 46:39

Discuss the implications of high doses of supplements and potential health risks.

“Yeah, I think peptide is also a really good point.”

Regulatory Challenges in Supplement Industry

46:40 to 48:45

Understand the regulatory issues within the supplement industry and the importance of safety data.

“But I was looking at an article the other day where apparently it could give you risks of dementia and other kind of mental issues.”

Advice for Businesses in the Health Sector

48:46 to 53:19

Gain insights on ensuring safety and compliance in introducing new health products.

“Well, we are almost at time, and Matthew, I remember it's almost a year ago in the UK, you and I tried methylene blue for the first time.”
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Transcript

Automatic transcript. May contain errors.

0:00This is such a good and important question because I feel like we're all talking about wanting to boost NAD as you were talking about Mo and we're paying a ton of money in these clinics to get the IVs, to get the IM shots and a lot of people just don't even know what the molecule is. This can be a really important molecule that can help to enhance long term health. And we know as you start to see deficiencies over time, and now this data is coming out in humans, we are seeing these diseases of aging starting to crop up. But we're actually seeing some pretty good clinical applications as well that can be super helpful for the diseases of aging, specifically looking at things like brain health, Alzheimer's, dementia, Parkinson's.

0:48we're seeing that supplementation with NAD can be super helpful.

1:00Matthew Januszek:Well, welcome to this week's episode of LIFTs. I'm Matthew Januzek. I'm very excited about the topic that we're going to talk about today. I'm here with my co-host, Mohamed Iqbal. And Mo, how are you doing today? I'm doing good. So the last time we recorded this podcast, You talked about viewing a Tony Robbins or coming out of a Tony Robbins session. It might have been the last episode of the one before. So I was feeling a little bit fatigued today. I had a week of quick travel. So I actually listened to like 10 minutes of just Tony Robbins stuff to get me hyped up on YouTube. I think it did the job.

1:33I'm pretty excited because of that and also because of what we'll be talking about today.

1:37Matthew Januszek:Yeah, you look like you're in your peak state, man. Definitely, I can see it. I'm in my peak state and my flow state. Well, let me get us kicked off on our topic of conversation today, which is going to be around NAD and the rise of wellness and longevity clinics. Over the last five to 10 years, we've seen a pretty meaningful shift in how people think about health. It's something that we talk about a lot on this podcast. And it's no longer just about gyms and doctors. We're now seeing med spas and wellness clinics, IV bars, longevity centers, and even big box gyms where they're offering these services, sometimes even in strip malls and downtowns, in high-end retail corridors.

2:19And a lot of times, these med spas are either in a gym or right next to a gym or studio. According to industry data, the global wellness economy now exceeds$5 trillion. And the fastest growing segment inside of it are recovery, longevity, and medical adjacent wellness services. In the U.S. alone, IV therapy and wellness clinics locations have grown at a double digit rate year over year. And what's interesting is that these spaces do operate in a bit of a gray zone because they're not hospitals and they're not traditional health care, but they're also not just spa services in terms of how we have been thinking about it.

2:58They are prioritizing optimization, better energy, fast recovery, and healthier aging. And across nearly all of these clinics, one molecule keeps on showing up over and over on the menu, and that is NAD. If you spend any time on Instagram or TikTok and YouTube, NAD is often framed as the fountain of youth, something that you could drip into your arm and walk away feeling younger. I mean, I haven't taken it yet, but I'm curious to know maybe that's why my co-host Matthew looks so good. But NAD doesn't originate in the influenza culture. It comes from foundational biology. NAD stands for NICO. Well, you know what?

3:40I'm going to have our guest talk about it because I'm going to completely butcher it. But it's a molecule that exists in every living cell. It plays a central role in cellular energy production, DNA repair, and cellular signaling. Basically, without NAD, cells don't function. So you know it's critical for us to live. What's driven the surge of interest over the last decade is that there is a growing body of research showing that NAD levels decline with age. By the time we are in midlife, NAD availability can be as much as 30 to 50 % lower than in early adulthood. And that decline intersects with things that people deeply care about, metabolic health, mitochondrial efficiency, inflammation, and resilience to stress.

4:25So the real question is, isn't whether NAD matters from a biological perspective, because you know it does. I think the real question that we want to dig into today is, can we actually change the influence of it as we age? So to help unpack that, hopefully without any of the hype that I'm curious to get into as well, we wanted someone who lives at the intersection of research, clinical application, and consumer wellness. And today we have Rachel Pajanek, who is the chief science officer at Restore Hyper Wellness. Rachel is an exercise physiologist and a scientist by training. She spends her time evaluating how compounds like NAD move from the lab into clinics and derails people's lives.

5:08She drives the Restore labs that I'm sure she will speak a bit about. I'm really excited to speak to her. Rachel, welcome to the show. Thank you so much for having me, Mo and Matthew. I am thrilled to be talking about the hype or maybe myth bust a little bit of the hype around NAD with you today.

5:31Matthew Januszek:Well, Rachel, thanks for joining us. And Mo has given me a nice insight and hopefully for some of our listeners a little bit about what NAD was or is. Maybe from your perspective as the subject matter expert, I was going to say, so for someone that's brand new to this topic, and I've obviously tried it myself, Mo hasn't yet. Could you give a bit of an overview of what is NAD plus? And I'm trying to distinguish between NAD, NAD plus, because upon reading, there seems to be different versions of it. So what is it? What does it actually do inside the body? And why do you think it's suddenly become quite a big focus in the longevity and wellness space?

6:13This is such a good and important question, because I feel like we're all talking about wanting to boost nad as you were talking about mo and we're paying a ton of money in these clinics to get the ivs to get the im shots and a lot of people just don't even know what the molecule is and what i'm gonna do is dig out the ninth or tenth grade biology that you probably put in a file cabinet years and years and years ago to bring you back to do you remember that process that you studied to make ATP in your body, it was the Krebs cycle. We were working with the mitochondria. That is the primary place where we see NAD.

6:57And NADMO stands for nicotinamide adenine dinucleotide. And the reason - I'm glad I did not try that. Yeah. The reason why sometimes you see it with a plus and sometimes you don't, In other cases, you might actually see it with an H on the other end, NADH, is because the primary thing that NAD does in your body is it shuttles a hydrogen in and out of your mitochondria, which becomes the precursor to ATP or energy production in your mitochondria. And so when there's an H on it, you'll see NADH. And when there's no H, you'll see a plus sign, which indicates that it has a positive charge. so when we look at nad what we see is that it lives inside of your cells and it's created by precursors you've probably also heard of other molecules and our nicotinamide riboside which is a pretty popular supplement as well as nmn nicotinamide mononucleotide also a very popular newly available again supplement that is in the marketplace and so all of these things are going to work together to increase your intracellular nad which mo as you point out is really important for energy production and metabolism at the very basis but we also know that it's a signaling molecule and it repairs your dna should there be damage and so this is a really essential molecule in your body.

8:29In fact, if you didn't have it in adequate concentrations, you actually wouldn't be here.

8:35Matthew Januszek:Just to build on that, thanks for giving us an overview of what it is. But now, it's not something I really heard anybody talking about a few years ago, not to say that it wasn't relevant, but what do you think is the reason that it's become this big focus in terms of longevity and wellness? Is it that the industry has created a lot of these spaces where you can have different types of treatments and peptides and this is just another one that they add on the menu or is there a real reason why this is it is it research-based or is it something else that's caused it to be so so um for people to have so much awareness around it or be talking about it like they are i think we're just kind of hitting it at a perfect time where people are becoming aware of the research that's been done on this molecule up until this point so the research primarily has been in cells or in tiny organisms like C.

9:28elegans or in mice or other animals, where they have shown that the reduction of NAD, either purposefully because they have deprived the precursors in these molecules or these cells, has consequences for the primary sources of aging in these molecules. And what we're starting to see in some human data, as well as these animal studies, is that if you replete the NAD, we start to see positive outcomes later on. And so finally, this is kind of catching on in the mainstream where when we're talking about longevity, which is arguably the life in your years or the years in your life, depending on how you look at it, this can be a really important molecule that can help to enhance long-term health.

10:18And we know as you start to see deficiencies over time, and now this data is coming out in humans, we are seeing these diseases of aging starting to crop up. And so I think it started out as kind of the biohacker world where everybody was going down this route and saying, oh, we're going to use this molecule to keep us young forever. But we're actually seeing some pretty good clinical applications as well that can be super helpful for the diseases of aging, specifically looking at things like brain health, Alzheimer's, dementia, Parkinson's. We're seeing that supplementation with NAD can be super helpful.

10:54So across the spectrum, whether you're a biohacker or somebody looking to just stay healthy for the long term, this is a pretty solid bet that increasing those amounts in your cell can be helpful.

11:06Matthew Januszek:This week's episode of the lifts podcast is brought to you by egym egym is building the future of smart fitness their connected ecosystem combines intelligent equipment ai powered software and the well-passed corporate wellness platform to help operators grow their business and deliver measurable health outcomes to exercises of all shapes and sizes from powering gym floors to supporting employee wellness egym is redefining the workout one rep at a time learn more at egym.com Now, as you think about aging, I'm going to be 46 this year. And obviously, anytime you hit that 20, 30, 40, 50-year mark, sometimes it's physiological, sometimes it's psychological.

11:51But I certainly kind of felt a change in me. But there are a lot of things that as men or women that we kind of focus on levels being depleted. Some of it is environmental related, depending on where you live, your food sources, right? You're not getting enough vitamin C. If you don't live in a place with a lot of sunlight, you might not be getting vitamin D, as an example. So you've got to be intentional about supplementing those things that you might not get enough from your environment. Others are purely age related. As I grow older, maybe my testosterone levels come down. Building muscle and retaining muscle is becoming more difficult.

12:30We had a guest a couple episodes ago telling us that telomeres also get short. I don't know if there's, you know, again, that's really interesting to hear about that. Where would this fall if you are a person, number one, at what point do you believe is the right time? And is there a way for us to do assessments either through blood work or somewhere else where we say, okay, this is kind of the mark on where you need to be. How do you identify that? And number two, in terms of all the things we should be thinking about, where does this fall in terms of how important this is for us? This is such a critically important question because you're highlighting something that is going on in the industry right now that is just slightly ahead of where the science is.

13:16So first thing, I'll come back to telomeres really quickly. You have 12 hallmarks of aging that have been pretty well documented, and telomere shortening is one of them. And NAD hits on basically 10 of the 12 quite directly of these hallmarks of aging. So Matthew, to your question about, you know, what is NAD actually doing? It is really responsible for, or at least adjacent to these things that, Mo, you are experiencing in your 45th and 46th year. And those have been very well documented with a correlation to NAD concentrations. The next thing, Mo, that I think is really important, this is actually data out of Stanford, which is where I have a faculty appointment, is that there are two periods in our life where we age slightly more rapidly.

14:09One is age 40 and the other is age 60. So what you're feeling is real and quite, yeah, quite well studied. And so you have another time point in about 15 years that you can look forward to when things are going to go even more sideways. But for right now, you're experiencing the first dip. And when you ask about the concentrations and how do you know whether or not you have depleted resources, the answer right now is we don't really have a good test for it. And because we don't have a very good test, we don't have a span of what's normal or a range of what's normal and what would necessarily be above normal or below normal.

14:57And the reason for this is because it goes right back to your question, Matthew, about what is NAD? That movement between NAD and NADH is actually very hard to capture in a blood test. test. And we also know that NAD is only inside of the cell. So being able to figure out how much is actually inside of the cell utilizing blood is also quite challenging. There are companies that are working really hard to come up with this test, but we don't actually have a good range that I could offer you, Mo, that's like, this is when you should supplement and this is when you shouldn't. The other thing with NAD that's really challenging to measure is that it is constantly changing, as you pointed out, Mo, depending on what your environmental circumstances are.

15:45So when we get older, we start to make less NAD just in general. So we already have a supply problem. It just happens with aging. The second is that we tend to burn through more of it because our aging bodies require more energy to repair all of these damages that are kind of accumulating especially around the age of 40 and then again at 60. and then we also find in our general life right now a lot of us have chronic inflammation and that chronic inflammation is also going to burn through nad because it requires energy to fix and repair all of these tissues that are being damaged and then lastly the fourth thing that's really going to be problematic is environmental exposures.

16:31So the sun, for example, does wreaks havoc on your NAD concentrations, particularly in your skin, alcohol, poor sleep, infection. If you get sick, that's going to deplete NAD. And so this is why testing it is really challenging is like, are you low because you had one extra glass of wine last night and you're acutely low, but if I test you tomorrow, you're going to be fine? Or are you actually low chronically? And so we don't have a really good way to test that yet.

17:02Matthew Januszek:One of the things I, as I got into this, I found that there was more education I needed. And I wasn't really getting that from where I was going to get my NAD. But the first experience I had was several years ago in COVID. And I had an NAD, or they recommended I had an NAD shot and I had it IV and it was quite a little bit painful it kind of I felt as though I was a little bit breathless for a while felt it sort of in my chest and it and it was a little bit painful going into into the arm I did I then did it again at an event in New York last year where I had the true niogen which we'll come back on to in a minute because I've got some questions around that but and that was kind of the same similar thing took quite a long time felt a little bit strange around the chest, just a weird feeling I couldn't explain.

17:50Matthew Januszek:And then I was turned on to these, I went to another event in January and I was turned on to the intramuscular injection. So the event I went to, I had one in the back of my tricep and then I had another one just this last week where they put it into my abdominals area. and um i i felt the intramuscular ones more than i did the iv for whatever reason um even though it seemed to be a relative for a few days i kind of felt something and then then not as much and there are only sort of slight changes but a little bit more energy certainly a difference in libido like that was probably one of the biggest things that i recognized as a result in it um and and i understand that there's also things like sublingual and nasal format.

18:39Matthew Januszek:So question to you on this one is one is give us a little bit of an overview of the different delivery mechanisms and what, when and how should we consider an IV over an intramuscular or an oral? Again, just to give people that have never tried it that may be thinking about doing something after this, where they should start and what they should understand about it. This is a critically important question because the delivery method and more importantly, the molecule that is being delivered is going to determine whether or not you actually see an increase in NAD in your cells or you pee most of it out.

19:19So when you got your first NAD IV, what they likely gave you based upon what you are describing is true NAD, the molecule NAD, nicotinamide adenine dinucleotide. and you might have heard this, but it's worth repeating, is that your body makes NAD inside the cell. Let me just repeat that because this is really important. Your body makes NAD inside the cell. It doesn't like to let that NAD circulate around in your bloodstream. So most of that concentration is going to be inside the cell. Why is this important? When you get an IV of NAD, you are introducing this massive amount of a molecule that should exist inside the cell.

20:06Now it's outside the cell. And so because of that, your body kind of has a momentary freak out where it's like, what is happening? Why is this molecule in a place that it shouldn't be? Are we in our cells lysing? Are we in multi-system organ failure? Like what is happening? It's not dangerous, But what happens is your immune system is triggered and it says, I need to go figure out what is going on and why this molecule is in a place that it shouldn't be. And that's the hypothesis that we have right now as to why you feel chest pain. In our study that we just published, actually, we just released the very first manuscript comparing IVNAD to IVNR.

20:52It was released this week in Frontiers in Aging. we saw that that adverse experience could be chest pain. It could be nausea. We had people taking their IV pole and rushing into the bathroom because they had like explosive diarrhea while they were doing that drip. And the interesting thing, Matthew, you might have experienced this is that the nurse that was administering probably told you to slow down or maybe even to stop that IV. And the second that you stop it, that feeling starts to go away. And the reason for that is because your kidneys and your liver are doing their job and they're essentially scavenging that molecule out of your bloodstream and reducing that concentration to a level that your immune system is no longer being alerted to.

21:38So why is this so important? Well, because NAD lives inside of your cell, your cells never developed a mechanism to get the NAD that you have infused from the outside to the inside. There's no transporter. There's no door. So what happens is the NAD has to get converted into a molecule that can be absorbed by the cell, because remember NAD is in the cell. So it's going to get converted to either NR, which is true niagen, or NMN, which is a bunch of other products like Elysium has one, Renew has one. now that's on the market, they're allowed to produce it as a supplement. So if it gets converted to NR or NMN, both of those molecules have a transporter, a door that can bring that molecule into the cell and it can get converted into NAD.

22:32So remember when I told you that your kidneys and your liver are going to work? The problem with getting an NAD IV is besides the fact that it makes you feel like holy hell, it's actually really inefficient because it has to go through that conversion pathway. During that conversion, you're feeling the chest pain and the nausea, but your liver and your kidneys are also going to work. So the amount that gets into your cell is actually quite small. And there was a study, it's in preprint right now, that actually showed in one of the figures that the amount of NAD that is increased after an IV, NAD is quite small, compared to an IV of NR, which is the precursor that can get into the cell.

23:20And that showed, I believe it was about 20 % increase in NAD concentration inside the cell within an hour or so. So this is really important in the world that we are living in right now is the molecule matters. It matters a lot. And so when I wish, I wish the biohackers a couple of years ago had just asked a biochemist, like if we shoot a bunch of NAD into your blood, what's going to happen? Because it would have been very easy for us to be like, you're going to pee a lot of it out because there's no way to get it into the cell. Intuitively, it sounds right. If I take NAD, I'm going to increase my NAD, but that's not what we're actually seeing when we do the tests.

24:01Matthew Januszek:and and so so on just just to follow up on that then or to complete that one then so what what are your thoughts then about the intramuscular or the oral versions did i act in a very very similar way or did i have pros and cons as well yep same problem so whether or not you deliver it sub-q which is um you probably if you if they gave it to you abdominal in the abdominal area they probably pinched your skin a little bit of fat and they used a tiny needle to put it in and then IM is a longer needle, usually goes into your deltoid or your gluteal area or your tricep, as you experienced, you're still going to end up with the same problem is that the NAD can't get into the cell.

24:36So in that case, the delivery mechanism isn't the problem, it's the molecule. When we talk about delivery, the main difference that you're going to see between sub-Q into the fat, IM into the muscle and IV is the dose. So let's say you use the right molecule, you use an NR. There is not an IV NMN on the market yet. I would imagine that somebody is probably developing this. I don't know of any companies that are, but theoretically it should work like an NR product. You see that you're infusing 500 to 1 ,000 milligrams through an IV. That's going to get directly into your bloodstream and go to the cells.

25:16So you get a very high dose, a very high concentration that gets absorbed. The IM and the IM and the sub Q shots typically are around somewhere between 100 and 200 or so.

25:28Matthew Januszek:I did 100. Yeah. The other day. Yeah. Yeah. It's a that's a sort of like a solubility issue like you can only dissolve so much product into a shot. And so that will be a much smaller dose. So now you're looking at a 10th or even sort of like 20 % of what you would get from an IV. And then the sub Q shots are even smaller because the vial is so or the needle is so little. So you get even less for that. So for that, that actually can be a good thing. You might be like, oh, if a little is good, more is better. It's not necessarily true for what you then experienced. Even when you got the NR, we see that people get a little bit of chest pain.

26:06They get a little jaw pain, which is really interesting if they do it IV. And oftentimes you can avoid those adverse experiences if you deliver it either IM or sub-Q. You mentioned, and I want to get back into, you know, frequency and amounts here in a minute, but you touched on if the biohackers and influencers kind of knew and asked astral scientists. One of the things that I found really interesting is there's not enough questioning from the Hubermans and the Atiyahs and the Johnsons of the world. And from a consumer perspective, when I look at the mass market at these large followings that these podcasters or influencers have, in Huberman's case, I think it's when things came out about his former relationships, all of a sudden people were like, hey, I'm going to call you out on that.

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26:58They're not calling him out on sponsoring an AG1 or InsideTrack. And I just feel like there's there's got to be some very clear lines that are set because they have such a big platform and consumers run towards something that could be harmful or not effective or something else. And even, you know, Atiyah has been in the news recently and all of a sudden people are now digging into him and kind of calling him out. And in a lot of cases, those that are in the know, like us here, we knew the real story behind Atiyah, not in terms of what he was involved in, But, you know, in terms of his background and research, is he really best, is he an actual doctor?

27:38Is he actually best positioned to be giving advice on health and longevity? The answer is no. Like the answer is really no. He's just got a great following. He's got a great podcast voice and that's how he grew. But nevertheless, a lot of these folks, the good thing that they did is that they brought awareness, I think, into the idea that while environment certainly plays an impact, genetics play an impact, but depending on who you speak to, anywhere from 50 to 80 % of your life outcome, in most cases, is in your control. and you could control a lot of the things that are going to dictate starting at a young age, but can dictate how well you live into your 40s, 50s, 60s, and well beyond that.

28:22From your perspective, Rachel, and just seeing this hyper-influencer market that we're in, most of our audience is operators and studio owners of people that are working in the industry and they are here to serve their members and achieve better outcomes. how do they kind of stay ahead of the noise or know what is rail versus what is fiction is the real challenge in this space right um and just to call out you know sort of incidents around some of the the podcasters in the world like it's that whole incident is vile um and also it sheds a light on this idea that like should we have been trusting this person in the first place like were they the right person to be delivering this information?

29:11And so this is, frankly, it's why I have a job. I love what I do. I am a classically trained scientist, right? Came up through the ladder, the very traditional ladder. I was down on the tenure track, you know, like I was doing the whole thing, had just been promoted to associate professor with tenure. And I was listening to a podcast actually by a woman and they were railing, I believe it was Jen Gunter talking about how the wellness industry needs to start funding their research and they need to put some data behind the stuff that they're promoting in their marketing. And I was out for my walk and I was like, yeah, Jen, absolutely.

29:56And then two or three days later, I got a call from the then chief medical officer at restore and he was like very randomly would you be interested in spinning up a lab and doing what you do in industry and i was kind of like universe like what because if you had known me three years ago when i before i got this job i would have been like absolutely not why would i blow up my career to go and work in industry and study things that the biohackers are using like what do i care And then I got really curious and I was like, well, actually, there's some decent preliminary data in these therapies and people are using them.

30:37And for whatever reason, they're saying that they feel better. Matthew, like you're like, hey, my sleep was better. I felt like I had more energy. Libido is up. Like what's going on there? Because what's happening in the traditional academic space is this is not being investigated because kind of to your point, Mo, it's often cases it's a nice to have, right? People can pull those big levers and the big lever, if you wanted to increase NAD without spending$1 ,500 on an IV would be eat some tryptophan and some niacin. Those are also precursors to NAD. And you can get that from eating some lean, yeah, exactly.

31:19Eat some turkey, eat some, you know, take a multivitamin with some, you know, some niacin, some B3 in it. And so you don't have to have these very high doses. And so two points to be made here is number one, there actually are ways that the average human that doesn't have$1 ,500 and doesn't want to go to a longevity clinic can improve their NAD concentrations, utilizing big levers. And we do have a real credibility issue within this space because there are not a lot of people like me, scientists that are being employed by industry to actually figure out what this stuff is doing and what it isn't doing.

32:04And that's what I loved about this project that we just did with the NAD and the NRIV is, you know, NAD was kind of like science 1.0. It was a pretty like logical minus the fact that we We all knew that there was no transporter if they asked a scientist, but it was kind of logical to say, if I take this molecule, I'm going to increase this molecule in my body. That's intuitive. But now that we have some good data and some good science behind it, we can move to science 2.0 and say, actually, that molecule probably wasn't the right one, but here's a better one. And now what we can do is we can start figuring out what it does, because there's a lot of hype out there, as you describe, listening to these podcasters saying, oh, increases longevity.

32:48It increases, you know, all these outcomes like my skin's beautiful. My, you know, hair looks wonderful. My libido, my sleep is great. That's all what I would call anic data right now. It's self-report. We don't have hard numbers to put behind that right now. And this was a frustration that I had that actually drew me into this space is me standing back and being like, where are you getting this information from? Because it doesn't exist. Like, it doesn't exist. So you saying that is based on what Andrew here is. And often it's an N of one, right? And it's not like they've done the research. But again, one, I'm excited to see you at Stanford in a couple of weeks.

33:34That's going to be a really fun event coming up. Yeah. Yeah, I'm looking forward to that. So I guess as you're thinking about these therapies, you know, just not to go off topic from NAD, but if you were to list some that you've heard that are just completely outlandish, a complete waste of money, any that come top of mind? And we've talked a lot on this podcast about things like contrast therapy, red light therapy. But I'm just curious, you know, from your perspective in your role at Restore, are there some that you're like, you know what, guys, like this is just a complete waste of money or you're just going to pee it out?

34:13Or are there some that you think people should really pay more attention to? Yeah, it's a really good question. And I'm going to answer it in sort of two steps. So the first would be, I took this job because I am a very curious scientist. And right now what we have is what I would call an absence of evidence of a lot of these products, meaning we just don't have the data. And so it's actually fairly challenging for me to answer that question based upon what data, what little data we have. It would be sort of a little bit of supposition and maybe even a bit of opinion. That being said, I am partnering with a lot of really incredible scientists that are looking at things like temperature therapies, contrast therapies.

35:01They're looking at red light therapy. So we have two grants at Restore with Harvard. One, we're looking at sauna, infrared sauna for mental health. There's some really good early signals to show that sauna, specifically infrared sauna, which is interesting, can be helpful for people that have mental health disorders like depression and anxiety. There's another group that we're partnering with looking at cryotherapy cold for long COVID because long COVID is an autonomic disorder. And so they think the cold could be helpful for their symptoms. There is a group that I'm partnering with at UCSF that's really interested in looking at firefighters and sauna to understand if it's detoxifying.

35:47We say that a lot in our marketing. Mo, there's not a single study that shows that using a sauna actually brings enough of these toxins out of your body to have a measurable physiologic effect. But this is really important is we just don't have the data, right? So I'm not saying it doesn't work. And in fact, this really like grinds my gears is when scientists and a lot of doctors get out there and they say, there's no data, it's snake oil, don't do it. Because I find that to be intellectually lazy, to be completely honest. Like, why can't we just say, we don't know if that works and we don't have the data to show that there is some kind of dramatic effect size.

36:33But I would be generous and say, if going into the infrared sauna makes you feel better, do it. Like it's not hurting you. The problem and their secondary argument is, is that a lot of these therapies are reserved for people with money and access. And so that also becomes an issue with a lot of these is that if it actually does work, then a lot of people that suffer from depression and anxiety should and we would want them to get access to these therapies. It's a different conversation for a different podcast. But as far as like what works and what doesn't, I think the things that I would be really careful about are super, super, super high doses of a lot of these IV nutrients.

37:18We know this from the oral literature is that if you're taking these massive doses, in some cases, you're going to reach a tolerable upper limit, in some cases, toxicity. So a really good example is I would not infuse super high doses of fat soluble vitamins. Like particularly we're down this rabbit hole right now. Like, should you be taking super high doses of vitamin A to prevent things like measles? Don't. It's going to be problematic long-term because most of these nutrients have a U-shaped curve. Not enough is bad. Too much is also bad. Or in some cases, you might just be wasting your money, like 50 ,000 milligrams of vitamin C is probably not going to do anything for you.

38:04Because once those, once those, you know, enzymes, transporters are saturated, you're just going to pee the rest of it out. So I would say, right now, it's kind of like a buyer beware situation. And also, figure out what feels good for you, what you feel like is actually working and do a little bit of N of one experimentation. I was going to move on to something coming back to NAD really in terms of safety.

38:38Matthew Januszek:I wasn't ever introduced to any of the negative or concerns that I needed to be aware of regarding NAD until recently. And I met a friend over dinner who's in the industry and he said, well, just be careful about nad because one of the things it it does do or it has been known to do is to grow things and to and and and one of the things that you probably don't want to be growing is is if you've got any type of cancer or if you're aware of any type of cancer one of the things i've had um is i've had some slight some um sun what is it called not sun cancer but i've had some cancerous things which i've had to have removed on the top of my head because i don't have any hair and um I, well, yeah.

39:22Matthew Januszek:And a hat I've been told I should have won a long time ago, but, but anyway, I was, I was, when I heard that I was concerned that could, could I be taking something to help me feel better and live longer, but at the same time, stimulating cancer growth or, or accelerating early stage cancer growth that I also don't want to do. And I wasn't really sure where to go next because, like I say, I've tried it, experimented it, but also worried about what could happen, similar to the previous example you gave. So what advice would you give to people, particularly as they're getting into their 40s and 50s and 60s, where some of these things start to accelerate more than when you were younger?

40:05Matthew Januszek:And how can you stay on top? Like, do you just go and have a blood panel with someone that looks to see if you've got cancers, and if it says no, then you're fine? should you be speaking to the people that you're getting your NAD off to do your checks like where do you go because it it definitely is a little bit confusing and and and quite concerning if you make a wrong decision you point out something that's so important in the wellness industry right now that is really not being talked about enough is that we're pushing a lot of these products at doses that we don't understand and so this is a real issue where you know this manuscript that we just published, we really just wanted to understand, is this safe from the perspective of your liver, your kidneys, and some biomarkers that we were looking at?

40:52As far as these doses and cancer growth, we don't know the answer to that question. The data that you are talking about was animal data. They gave very, very high doses of a couple of the different precursors. So this study has been repeated a couple of times. they used nr for one they used niacin for another i believe there's another one that they were specifically giving nad as well and here's the issue in some of these cases the mice that they were using are actually bred to develop cancer that's the whole idea and so in some cases and this happens a lot in the research is they basically look at these animals and say did the group that we gave this high very high dose to develop cancer more rapidly than the other group So they don't wait around in these studies to figure out whether or not these animals are naturally going to develop cancer.

41:42They have these models to figure out if it happens more rapidly. And that's a clue to the scientists that there might be some kind of carcinogenesis risk with these molecules. That being said, there is also hypotheses out there that this high dose of NAD precursors could be preventive from the case of cancers because you're actually fine tuning your molecules in your body to chase after that damage that could potentially then become a tumor. And so this is where I get really sort of fussy with my group is we don't know what these high doses do. And so we do need to be very careful. So right now at Restore, we have a contraindication, an absolute contraindication with NAD and NR that if you have a history of cancer or you have an active cancer, you are not allowed to get our product because we want you to be safe.

42:41And also from an industry perspective, we don't want any issues with liability around these sort of experimental molecules. And so you point out something that's critically important. And I would point as well as we kind of like turn this corner into the world of peptides, for example. This is coming at us fast and furious. GLP-1s are kind of like the tip of the spear here with the peptides. And we know that there is a whole gray market out there, regulatory changes that are coming our way. Peptides are coming. And for the vast majority of them, we don't have dosage data. We don't have safety data.

43:19We have a lot of growth hormone secretagogues that are in these peptide stacks that we don't know if that is going to cause a tumor to grow or if it's only going to cause your muscle to grow. So I would say this is a real issue in our industry right now is that we are rolling with a lot of products that have not had the safety and the dosage testing that we really should have had before we got them out the door. That being said, it allows me as a scientist to come in and thankfully with the support of Restore who basically said to me, follow the data, like, please let us know what's working, what's not, what's safe, what isn't to come in and do a little bit of this work.

44:06And I'm excited to keep doing this, but we are really behind on the claims that are being made compared to the safety and the scientific evidence that has been generated. Yeah, I think peptide is also a really good point. Matthew and I have been, I don't know if you spoke about it on the podcast, Matthew, but I know offline we're always talking about it. And one that comes to mind is, I think it's BPC157 is a real popular one. In fact, I injured my knee from running a couple of weeks ago. And you'll be surprised, Rachel, how many people said go on this peptide for recovery. And I was thinking about ordering one, but there's so many options, and I feel like I need to talk to someone smarter than Matthew.

44:49So this is why maybe it's good to have people like you in my circle to maybe speak about this. But that's really an issue, right? Because yes, in some ways, there's an inherent distrust of our healthcare system, and even the FDA and even HHS and all of that, because you don't know with some of the decisions they're making, you're like, okay, that makes sense. Like the food pyramid kind of reclassification, you could kind of look and say, okay, that makes sense. But some of the other ones related to vaccines and all, you kind of squint a little bit. You're like, okay, I don't know if I truly buy into that.

45:28So even at the government level, it's hard to get that. And you talked about doctors just simply and scientists immediately dismissing anything related to something like peptides or NAD at the same time. And I like that term you called lazy scientists, because I think that's right. So I think that's how it created this lane of consumers and influencers that are just here to try it. And I agree with you. I think as long as something isn't at a high dose, But then the issue is, though, you don't really know what's the high dose either. No. Right? That's not really clear to you. I mean, I'll give you an example.

46:06We talked about this. And I've been a user of this. But when I take long flights, I overdose on creatine. So I do 25 grams a day. And I hope it doesn't. I mean, it's been researched. It's probably one of the most researched supplements out there, maybe the most. And I think that that's okay. But, you know, now that you're hearing you talk, I'm like, I'm a little bit concerned. Should I not be doing that? the good thing is the good thing i'll stop you with creatine those high doses seem to be perfectly fine darren kando and his team and abby smith ryan have done a ton of really good work on creatine so keep doing that it does seem to be that that high dose is what actually does affect your brain

46:41Matthew Januszek:so you're good you're good on that one although although just on that one mode like we were a common industry friend introduced us to a to something that helps you sleep and i was gonna i was gonna actually send you and him a message um but it's uh there's a there's an ingredient that's in some of these sleeping tablets that apparently is very effective and you don't get the hangover. But I was looking at an article the other day where apparently it could give you risks of dementia and other kind of mental issues. So I was like, okay, I was really excited about my new sleep hack and yet it could lead to other things.

47:17Matthew Januszek:So just something as simple as a very inexpensive sleeping thing that you get in whole foods could have long-term negative effects to potentially give you a high risk of dementia yeah i think that's what infuriates a lot of the sort of like traditional clinical care teams is they're like we don't know to your point mo like what is a high dose like where is the threshold of safety and these beneficial outcomes and crossing over into this upper limit or toxicity space. And so this is something that I believe industry really needs to start doing their due diligence about. And frankly, this was the guise with which the FDA was able to say, we're putting all of these peptides on this category two compounding list.

48:08We don't have the safety data. And I kind of have to say, we deserved that, right? We didn't do our due diligence. And as a result, we're just slinging all these peptides out. People are injecting them all over the place. And we don't have a range to say, this is where it's dangerous and this is where it's safe. And frankly, that's the FDA's job is to put their foot down when that kind of a problem kind of pops up. And so I think about my job in addition to figuring out whether or not this stuff works and it's really fun and I get to do research in the longevity space. But I also think about it as a responsibility to our industry to say, if we want to actually offer these products, then we should do the due diligence to make sure that what we are saying these products do, they actually do in your body.

49:07Well, we are almost at time, and Matthew, I remember it's almost a year ago in the UK, you and I tried methylene blue for the first time. and I don't think we've tried it.

49:16Matthew Januszek:Let's see what Rachel thinks of that one then. So Methamble is used in the hospital. It is, I have to think of, there's a very specific disorder. It's like a blood oxygenation disorder. I can never pronounce it. It's like, it begins with an M. It's like methamoglobinemia or something like that. And I don't feel bad butchering it because every doctor I've ever talked to can't pronounce it either. So it has been used. It does have, interestingly enough, because it's been used clinically, it has better safety profiles than others. As far as whether or not the claims that are being made from the longevity sector are true, that again, no data to show whether or not these outcomes are happening with methylene blue.

50:08But again, curious scientists over here, I would say there's biological plausibility that shows that it could potentially be helpful. Combine that with some decent safety parameters and like we could probably start doing some cool studies to figure out exactly what it's helping and what it's doing.

50:25Matthew Januszek:It is interesting because even with methylene blue again I sort of get these articles sent to me but there was something that it could affect eyesight. There was some early research to say that they'd notice that when you go out and I don't know whether it gets into your eyes and it affects and it interacts with the sun or something, but there were there was possible concerns. And it just makes me think about really, although a lot of times, even myself, you want to be cutting edge and be interested in some of these things. And when it comes to government, government are extremely slow and regulation is slow and having any kind of really genuine and meaningful studies are really, really slow.

51:10Matthew Januszek:But in a lot of cases, when you can see some of the unintended consequences for some of these things that you're injecting into your body, they're the opposite of helping you live a long and healthy life. In fact, you could be taking something that you think is helping you live longer, and it actually is doing quite the opposite in many cases. And so just I know we have got to wrap up and we are short of time, but for many people who listen to this are in the health, fitness and wellness industry, and they're considering introducing some of these things into their businesses. nowadays there's everything from peptides to NEDs where you can go to your gym and they'll mail it to you and the gyms have almost become this hub of where you would get information or product.

51:52Matthew Januszek:What would be some very simple advice that you would give to people to ensure that from a business perspective that they're certainly not putting anyone into any unnecessary danger? Yeah, I think I would say two things. Number one, consult with people that know what they're talking about. So that I think is really important. Get an advisor that understands what the limitation and the safety parameters are, at least to the best of our knowledge. Don't go off of what you're hearing on podcasts or whatever the revenue is that you think that you can get from this, because you are injecting people with something that could potentially be harmful.

52:30And you want to make sure that they're well, number one, but you also want to make sure that your business stays well. The other piece that I would say that we didn't touch on, but is really important and critical is know your supply chain. The supply chains in these products are gnarly. That is an official term that I will use. And there is a lot of consequences to carrying these nutrients across state lines. Where are they coming from? Where are they being shipped in from? Are they being tested? Are they research grade? Are they actually FDA approved? So if you want to bring these into your business, I would say consult with somebody that can help you set some parameters and then also make sure that your supply chain is really buttoned up because you can have some really serious consequences if either of those things are not tight.

53:15Matthew Januszek:Very good. Mo, is it takeaway time, I guess? Sorry, I've extended it longer than planned. It's okay. And I'm going to give you my final takeaway and then I might have to hop off. First, Rachel, thank you so much for joining us the podcast. This has just been incredible. I'm probably going to text you after just to see. I'm here for it. I need to schedule my NAD therapy now. I'm curious. It sounds like I'm not too young to start some NAD therapy. Can I put a fine point on that really quickly? I actually think right now with NAD, people are starting too late. So I think the consequence of starting in your 50s, 60s, and 70s, which is where a lot of people are starting, I think that the neurodegeneration and the issues are starting much earlier.

54:01And I would actually encourage people to start earlier, you might not feel it the way that you would feel it in your 40s, 50s and 60s. But that's kind of the point, right? What we want to do is prevent degradation. So I would say, start in your 30s, honestly, and we have some pretty good data to show sleep and other improvements occur during the NAD and NR infusion. So I would say actually start a little earlier. Well, Rachel, thank you so much for joining us in this episode of Lyft. I look forward to seeing you in a couple of weeks. For those of you who are listening, if you found this episode helpful, please do like, comment, and share.

54:37We look forward to hearing from you. And if there are topics or guests that you'd like us to have on, please send us an email. We're actually going to be launching a new website, a new newsletter. So we will be sharing more about that in the coming week.

54:55Thank you.

From the publisher

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories.

In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most talked-about topics in modern wellness: NAD and the rapid rise of longevity therapies.

Joined by Rachele Pojednic, Chief Science Officer at Restore Hyper Wellness, the conversation breaks down what NAD actually is, how it functions within the body, and why it has become such a focal point in energy, recovery, and healthy aging.

As wellness clinics, IV therapies, and performance treatments continue to grow in popularity, NAD has emerged as a central molecule in the conversation around optimisation and longevity. However, as interest increases, so too does the gap between consumer awareness, scientific understanding, and real-world application.

The discussion explores the biology behind NAD, including its role in cellular energy production, metabolism, and DNA repair, while also examining the different forms of NAD and its precursors, such as NR and NMN.

Matthew and Mo share their own experiences with NAD therapies, opening up a broader discussion around delivery methods, perceived benefits, and the difference between anecdotal outcomes and evidence-based practice.

As the conversation develops, Rachel highlights the importance of understanding not just the therapy, but the underlying molecule, and why factors such as dosage, delivery method, and cellular transport play a critical role in determining effectiveness.

The episode also addresses the wider challenges within the wellness industry, including the speed at which new therapies are being adopted, the influence of biohacking culture, and the growing need for scientific validation and safety data.

For operators, this episode provides valuable insight into both the opportunities and responsibilities associated with integrating longevity and wellness services into fitness environments.

In this episode, we cover:

  • What NAD is and how it works in the body
  • Why NAD levels decline with age
  • The rise of NAD and wellness clinics
  • The difference between NAD, NR, and NMN
  • Why delivery method and molecule selection matter
  • The gap between wellness hype and scientific evidence
  • Safety considerations, dosage challenges, and unknowns

👉 To learn more about Rachele Pojednic, click here: https://www.linkedin.com/in/rachelepojednic/

👉 To learn more about our sponsor EGYM, click here: https://bit.ly/3JzsosR

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Timestamps

0:00 Introduction

1:50 What is NAD?

6:15 How NAD Works in the Body

9:10 Why NAD Declines With Age

13:00 Can You Measure NAD?

19:00 NAD Therapy Explained

28:30 Wellness Hype vs Science

38:30 Safety & What We Don't Know

51:30 Final Takeaways

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