CHANGE ANXIETY?! Robert & Dan discuss 'adapting' to new realities, & necessary sacrifices...

18 Aug 2026 · 1 h · 21 chapters

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In short

EV adoption “change anxiety” and adapting to a new reality: battery EVs winning, misinformation slowing progress, and how Fully Charged/Everything Electric must evolve its media and events business model for 2027–2028.

Guests

Dan Caesar, CEO of Fully Charged Show Limited (producer of Everything Electric YouTube videos and live events). Robert (host) is the co-discussant.

Guest backgrounds

Dan runs the production company behind Fully Charged/Everything Electric; Robert co-hosts the Everything Electric podcast and discusses business adaptation and EV/clean-tech media.

Key claims

EV sales are accelerating globally; Denmark reached 97% pure EV of new car sales (recently). The market has moved from “if” to “which companies/countries win.” UK zero-emission vehicle mandate is being lobbied against (SMMT), and Dan argues this will hurt the UK economically. Media is shifting to influencer and AI-driven discovery (e.g., Google AI summaries). Manufacturing will increasingly automate (“dark factories”).

Notable examples

BYD Dolphin/Seal launches dominated by paid influencers; Ford electric Bronco (symbolic, made in China); Renault 5 and Tesla Model Y as “right product” examples; Australia EV sales doubled; Ethiopia solar reaching ~70% electricity without mandates; UK events moved outdoors to cut costs. Dan will leave as full-time CEO end of September; a managing director will take over.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Catch-Up with Dan Caesar

0:03 to 0:21

Robert and Dan catch up on the Fully Charged Show and its evolution.

“Well, with the Name Your Price tool from Progressive, you can find options that fit your budget and potentially lower your bills.”

Catch-Up with Dan Caesar

2:11 to 3:28

Robert and Dan catch up on the Fully Charged Show and its evolution.

“Here, please welcome to the Everything Electric podcast, Dan Caesar.”

The State of the EV Market

3:28 to 4:35

Discussion on the challenges and growth of the electric vehicle industry.

“and of course, everything we talk about has become highly politicized.”

Statistics and Misinformation in EV Adoption

4:35 to 6:40

Explaining how misinformation affects EV adoption rates and market growth.

“And they rely on the fact that people are ignorant about what's going on.”

Regional Variations in EV Sales

6:40 to 8:01

Insights into EV sales trends across different regions and countries.

“And in Australia, for example, EV sales have doubled in that timeframe.”

The Changing Media Landscape

8:01 to 9:50

Exploration of how media influences the automotive market and consumer behavior.

“What's probably less well known is that Europe is actually up by about 28 % year to date, month on month since last year.”

Future Opportunities in EVs

9:50 to 14:00

Discussion on the future of electric vehicles and market opportunities.

“And I would say it's definitely now not whether battery EVs will win.”

The Shift Towards Electric Vehicles and Global Trends

14:00 to 17:51

Explore the transition to electric vehicles and its implications for various markets.

“They're thinking there's a huge opportunity here.”

The Shift Towards Electric Vehicles and Global Trends

17:58 to 18:24

Explore the transition to electric vehicles and its implications for various markets.

“and long mileage as the official tire partner of formula e hankook proves its ev technology is at the highest level of performance and brings that same innovation to every ion tyre on the road.”

Challenges and Opportunities in the EV Landscape

18:24 to 28:00

Discuss the evolving challenges and opportunities in the electric vehicle industry.

“I mean, the review that Elliot did of the Ford Bronco, the electric Ford Bronco, I mean, in terms of views, that doesn't know very well because it's not going to ever be a popular vehicle in the UK.”
Show all 21 chapters

Exploring Global Clean Tech Trends

28:00 to 31:22

Learn about the advancements in clean technology and electric vehicles around the world, including insights from the UK, Africa, and India.

Adapting Business Models in Changing Markets

31:22 to 35:03

Discover how the hosts are adjusting their business model to adapt to the evolving energy market and consumer behavior.

“AI is going to have more of an impact on that, of course.”

Navigating Challenges and Future Changes

35:03 to 42:00

Understand the challenges faced by the hosts and the strategies they are implementing for future growth and stability.

“But we're very, very positive about 2027, what that's going to look like on the channels.”

Adapting to Change in Content Creation

42:00 to 44:40

Learn how the hosts discuss the evolution and adaptation of their content over the years.

“And lots of thinking has gone on about how we can adapt what we're doing.”

Live Events and Audience Connection

44:40 to 47:00

Discover the significance of live events in fostering audience connections and feedback.

“He was never a bodyguard, but he was so lovely.”

Reflections on Past Achievements

47:00 to 49:40

Explore the hosts' reflections on their journey, events, and milestones over the years.

“Because it's a kind of, you know, a perfectly pleasant car park with trees around it.”

The Future of Electric Vehicles

49:40 to 55:00

Gain insights into the future of electric vehicles and the evolving market landscape.

“It really has been an extraordinary, unexpected thing.”

Changing Perceptions of EVs

55:00 to 56:00

Understand how perceptions of electric vehicles are shifting among skeptics and the general public.

Skeptical Neighbors Embrace Electric Vehicles

56:00 to 57:45

Learn how a retired couple's experience with electric vehicles transformed their skepticism.

“And here's his reason, because the damn things keep breaking down.”

Maintenance-Free Electric Cars

57:45 to 58:36

Discover the low maintenance needs of electric vehicles compared to traditional cars.

“Yeah, that is a really unspoken strength, to be honest.”

Farewell Tour Reflections

58:36 to 59:08

Join Robert and Dan as they reflect on their experiences and upcoming events.

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Transcript

Automatic transcript. May contain errors.

0:00This episode is brought to you by Progressive Insurance. Do you ever find yourself playing the budgeting game? Well, with the Name Your Price tool from Progressive, you can find options that fit your budget and potentially lower your bills. Try it at Progressive.com. Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law. Not available in all states. Hey, Chicagoland! The Wayfair store is in your neighborhood at Edens Plaza in Wilmette. Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators. Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget.

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1:01Hello and welcome to another episode of the Everything Electric podcast. This one is quite unusual and quite special. This features a discussion about the past, the present and the future with the CEO of the Fully Charged Show Limited, the production company that make the Everything Electric show YouTube videos and the live events, the CEO, Dan Caesar. So Dan and I have a pretty big catch up. He's just been on holiday. So we're sort of having a catch up and a little chit chat about what's going on on the Fully Charged Show and the Everything Electric Show, as we all know it now. What's happened in the past and what we hope, and it's very likely to be happening in the future.

1:44So if you haven't ever watched the show before, this might be a little bit of a mysterious episode because we're talking about a lot of things you don't know about. If you've been a longtime viewer of the show, I think it'll be interesting. and I think it's worth watching and listening to. And if you've ever not subscribed to Everything Electric Tech and Everything Electric Cars, can I humbly suggest you do it. It doesn't cost you any money and it really helps us. And tell your friends about it. And that's all. Here, please welcome to the Everything Electric podcast, Dan Caesar. Our three free YouTube channels on EVs and clean energy tech are funded by our fun-packed, test-drive-tastic events in the UK and Australia.

2:27Next up, Everything Electric Greater London, and then Sydney. All events include a B2B EV day and commercial vehicles too. So, Dan, this is good. We can have a proper catch-up, because there's so many bits of what's going on in the world that I do know about. I can even sometimes remember them, but there's quite a lot that goes in there, but it comes out there even faster. You know, sort of all this, because there's a lot, I think it's fair to say there's a lot going on in the clean tech electric vehicle space. I think when they write books about how great you were, Robert,

3:08information recall will probably not be... It's not going to be the big chapter. The big chapter. And I think that's why we worked so well together over the last sort of decade, because actually I'm quite good at that. For now, at least, I appreciate my ability to remember things might diminish, but there's a lot coming at us now in the world, right? Whether it's in the EV and clean energy industry or more widely, and of course, everything we talk about has become highly politicized. So it is quite hard to keep on track of things. Just recently, we did a podcast, for example, on data centers, which is probably slightly outside of our wheelhouse and the excellent Helen Chersky hosted that.

3:50But it's actually a gentleman that many people will know well, Toddington Harper, founder of GridServe, who's taking on data centers and cleaning up that market. But you cannot say that AI and data is not going to have a big impact on transport and energy. It's going to have a huge, huge impact. So, I mean, the reality is it's incredibly difficult to keep up now with what's going on. And unless you're a complete EV nerd who understands all the sales statistics, what's going on in each country with regards to legislation, et cetera, et cetera, it's impossible to keep on top of it. And there are some that would slow this transition down.

4:30I think we might have mentioned that about a million times over the last few years. And they rely on the fact that people are ignorant about what's going on. So, for example, Denmark in the last month, 97 % of new car sales were pure electric. Yeah. Denmark, not Norway. No, I know. It's spreading. It's almost like these cars are really, really good. But, you know, a lot of people rely, people who are trying to say that EVs aren't the future, no one wants EVs, etc., they rely on ignorance. Yeah. and spreading further ignorance and confusion to kind of downplay just how good this technology is and where it's going.

5:09So, yes, it'd be great to have a catch up and just to see what you know. Yes. See what I can remember. I can remember the Honda Super N. I'm very pleased to remember that. Yes, well, there are two statistics I've heard recently, which I thought were just intriguing. One was, I think it's 1.83 million cars sold in a month, electric cars, pure electric cars. And I've now got to find that again, just to make sure I've got the right. Yeah, 1.85 million electric cars sold in July globally, which is, you know, if you think even when I started, let's not even bother about that in 2010. But in 2015, 2016, I would think the monthly EV sales might be 100 ,000 globally, maybe 200 ,000.

6:02You know, it would be in that level, wouldn't it? It wouldn't have been – and they would mostly have been Teslas. You know, that jump is massive. Well, we would bemoan the fact that it hasn't happened quickly enough. I think the bit that, and we'll probably talk about how we're running the business and how we're adapting the business as part of this podcast. But honestly, I think we underestimated how much the misinformation and how much the fight back would slow down adoption. Which is not said adoption is not going well. But it is to say we might have reasonably expected in the UK, whereas one in four cars sold now is a battery electric vehicle.

6:46we might have reasonably expected by now we'd be more like 40 percent 50 percent yeah um and it's different in every every country of course so it is it is interesting to see it but i definitely think that the market has grown extraordinarily quickly but at the same time nowhere near fast enough for people who are like like us who think well you know battery evs are a bit of a no-brainer But where we are now, particularly post-Iran conflict, is that battery EV sales are flying because it's highlighted the economic advantages of those vehicles, the fact that you're less reliant on overseas fossil fuels.

7:29And in Australia, for example, EV sales have doubled in that timeframe. And it varies from country to country. So I'm looking at an article on electric at the moment, which talks about July battery EV sales as well. And it's really interesting. If you look at it, China's a bit down, actually. Battery EV sales are up. But the reality is the Chinese market is starting to slow down a little bit. We've heard about this quite a lot. It means more pressure on the new energy vehicle companies to manufacture and export EVs to other parts of the world. So that's a known quantity. What's probably less well known is that Europe is actually up by about 28 % year to date, month on month since last year.

8:14So Europe is actually going quite well. We tend to think, don't we, lazily sometimes about France and Germany being the kind of the beating heart. But obviously, Europe is made up of a number of different nation states. It's much bigger than that. It's not just about France and Germany. North America, meanwhile, has sort of checked out and sort of left reality, as far as EVs are concerned, for the time being, is down 18 % year on year. But the bit in the statistics and the chart I'm looking at that stands out is the rest of the world 96 % up year to date. Right. And I think we are absolutely, in the West, very guilty of looking at it through, well, what's America doing?

8:57what's germany doing what's uk doing what's france doing um and the reality is that um it's all the other countries i mean if you look at the uptake in places like thailand yeah uh of evs and vietnam and latin america increasingly so uptake of evs in these places but don't necessarily have their own car industries protecting lobbying etc has been incredibly quick and that's all that the new entrants need isn't it they need to sell the cars they don't necessarily need to sell them to german consumers for example uh you know uh consumers from guatemala or ghana or wherever will do equally equally well so um it is an extraordinary change and also you can see very clearly through the sales numbers that plug in hybrid and even e-rev sales are not faring anything like as well so the consumer has a gut instinct that actually battery evs now now they do 300 miles on average and and you know they last a long time a lot of the myths have been kind of busted a lot of the anxieties have kind of dissipated you can see that people are gravitating more and more towards battery ev so i'm not saying it's done i'm not saying the mission is done but what i would say is that we're entering a new era.

10:17We're entering a new phase. And I would say it's definitely now not whether battery EVs will win. It's which companies will win. Yes. And which countries will win. That's the phase we're in now. And I think we have to take a moment to reflect on that. I mean, it certainly made us think in the business, what are we doing? How do we serve the market as it's kind of adapting and evolving? How are we still relevant in another 10 years' time? Yeah. I mean, that's, I think, the huge challenge for us is because it's not only the actual automotive industry is changing, but the media landscape, I think, is the way it would.

10:57But even using those terms makes me sound like I'm on Newsnight in 1997. You know, it's so dated. That term is so dated. But I mean, my two abiding memories of the last year are going to the launch of the BYD Dolphin Seal in London and going to Goodwood. And both of those events were so, you know, you didn't have to be a subtle observer of human behavior. They were completely and utterly dominated by paid influencers. and that you know and this is not a criticism of paid influences although it might sound like it from an old git but it's just different so there so byd have worked out oh well if we have a thousand or two thousand young people talking into their cameras with our cat with our car in the background that will be viewed by 250 million people and if we get robert to come along and do a really good review that's very successful that might be 250 000 and out of those 250 000 a massively higher proportion of potential buyers of that car than the 200 million but the 200 million is still 200 million you know overnight in one in an hour after they do it you know so i mean i'm not sure i've got any of those figures right i'm pulling them out of backside but that was very noticeable and made me rethink how we do things you know it's a well i mean accepting entirely that that tesla really were the prime mover and they made all this possible the big name now you could argue is byd so on consistently now in australia five or six out of the top telling top selling battery evs are byd i mean they're doing that well they're doing pretty well here in the uk um they're going into lots of other markets they're super ambitious they've spent a lot of money but their approach is you know to invest big um to boil the ocean really you know um other companies are having to be a little bit more targeted they've got less money um but i've seen events where there are influencers and you could take a kind of old-fashioned view which is hang on we know a lot about this what does you know a fitness influencer know about this sort of stuff yeah but that assumes that every person who buys a car is a middle-aged man who wants to listen to another middle-aged man talk about how a car drives and unfortunately well fortunately i should say that's not the way the world works most people buy cars for they just want to something to get them from a to b or something to be comfortable i mean yeah i like a car that handles well i'm pretty sure you you do too but most people don't really care it's about cost and comfort and status and and all these different things so i think really we we have entered a total totally different media landscape um and it's never going to go back in the bottle and you would say change is only going to accelerate uh from here you can see with things like you know when you go onto google now and you search for something gemini gives you a search suggestion and that's killed a lot of you know traffic on on the internet going to to to website so and yeah things are going to only accelerate further and faster so really we have to accept that we're in a different world and as i say battery evs are going to be the the dominant powertrain but i say now it seems consequential i i am i know i've been banging this drum for a long long time but we can see very visibly the stress within some of the companies now oh and you can also see some countries eyes lighting up i I mean, China's the obvious one, right?

14:38They're thinking there's a huge opportunity here. In fact, they're not thinking that. They thought that 25 years ago. Now they're just fulfilling a plan that they started and published publicly for many years. But there are others going, there's a huge opportunity here. Australia being a market we know well, which is going, actually, this could be good for Australia. All this move towards EVs and then move to all the ancillary technologies, whether it's solar, batteries, vehicle to grid, et cetera, et cetera. there is an opportunity for certain countries and certain companies to to accelerate things that's why i'm a bit sad in the uk at the moment that the market isn't there aren't more evs being sold but more than that that the zero emission vehicle mandate is being lobbied against that that to me seems in the light of the fact that there are you know there are wildfires in the in in the uk uh and all of the world of course there are you know there's you know extraordinary heat in this country.

15:32The new technology is just better technology. That seems to me like crazy, you know, ostriching, putting your head in the sand and really not accepting the fact that not only is this changing, but it needs to change as well. So that's really hard to see that happening in the UK. And I think the UK will lose out economically as a result of that. If you were an overseas investor or an overseas car company, why would you set up shop in a country that's going to maybe turn its back on progress yeah well i mean although i mean there's a lot of reasons behind that but i mean all the you know more or less every chinese car company that we've interacted with and and driven their cars and gone to see launches and all that sort of thing they're all opening factories but none of them are in the uk they're in put they're in portugal you know there's a very recent well portugal you know you could say well they're in old eastern european countries many of them are hungary romania you know there's a lot of car factories in those countries but portugal and spain are very similar to us but they're they're in the eu and their power is cheaper because they don't tie their renewable generation to the price of gas thank you very much end of statement you know it's just like what other what other reasons you know you can say come and build a car factory in devon on the m5 and they go how much is your electricity yeah yeah no it's i mean it's you know it's it's almost impossible to make a case but those companies will still set up research um houses here we'll still do maybe some amazing engineers marketing you know other other things obviously selling through existing and new retail channels as well so um but no you're right i mean in a post-brexit world where energy in this country is extremely expensive in the uk i'm talking about obviously it's it's gonna it's gonna be quickly chalked off a list of potential places you could put a factory but what is interesting of course is now many of the german companies companies like ford etc basically joining hands with yeah we've got partners to say actually you know we've got additional capacity do you want to make things here in in in europe yeah um and we think we all know where that's headed right yeah we all know what that means in the long term

17:51this episode is brought to you by hankook the hankook ion tire is built exclusively for electric vehicles engineered to deliver what ev drivers need most confident grip quietness energy efficiency and long mileage as the official tire partner of formula e hankook proves its ev technology is at the highest level of performance and brings that same innovation to every ion tyre on the road.

18:24I mean, the review that Elliot did of the Ford Bronco, the electric Ford Bronco, I mean, in terms of views, that doesn't know very well because it's not going to ever be a popular vehicle in the UK. But that's a fascinating, you know, because that is such an iconic, macho redneck american brand you know the ford bronco you know you can't that's it that's what started a lot of that sort of ridiculous pickup truck suv butch big tires nonsense and they're making it in china and it's not for sale in america and it's electric it's kind of sums up for me a lot it's very symbolic car even if no one ever buys one well you spoke to michael dunn recently didn't you on the podcast as well and he you know he says this thing that there will be brands without factories ultimately yes you know and a lot of the companies will end up manufacturing their cars are the cheapest place to manufacture their cars and we all know where that is and that those are consequences of decades of offshoring now coming home to to roost but it's too big to change that really it's about how to adapt to that one thing that's less talked about is dark factories, i.e.

19:34factories that are basically run by robotics. Because in the UK at the moment, there's lots of talk about, well, you know, if what's going to happen to our car industry. Yeah. But I can tell you for a fact that the car companies will ultimately automate the vast majority of manufacturing over the next decade anyway. Yeah. um and so that is going to change change things very very significantly so the idea that the car market as it was five years ago ten years ago is relevant to what's coming another five ten years ago for me is for the birds it's going to be completely different and if you're not saying actually this is going to happen we need to adjust our business our our business models our country to the change that's about to take place, then you're doing the industry a huge disservice.

20:35And you can see the tensions in America where they're kind of trying to keep everything out at the moment. In the UK where they're trying to slow things down, Europe similarly is trying to slow things down. But it doesn't change what's going on in the outside world. That growth of EV sales in Latin America, in Africa, in the Middle East, in Southeast Asia, Australasia, et cetera, that is not going to be slowed down. So it really is, it's always a shame when you see, you know, policymakers or lobbyists actually be quite successful in slowing progress down. And at the moment, the zero emission vehicle mandate is under huge pressure, under huge fire in the UK.

21:17That effort is being led by the Society of Motor Manufacturers and Traders, the SMMT. and I feel that they have painted themselves into something of a corner. And you can feel their communications becoming increasingly, what's the right word, diplomatically? I think increasingly they don't really hold water. So the two main contention points at the moment in the pushback against the zero emission vehicle mandate is coming from a small handful of car makers. It's not coming from everyone. And the SMMT are obviously the organization that represents the old industry, if you like, in the UK. And they've got a very, very tough job to do, by the way.

22:09It's a very, very tough job. I imagine when they're very pro-EV, I can imagine members shout at them. I can imagine when they're very pro-ICE, the members shout at them. It's a really, really difficult situation. So I understand that. But I think they are somewhat out of step with what is actually taking place. And the two main points of contention really is that the zero emission vehicle mandate, the targets are too high. The demand isn't there. And actually, we're not meeting those targets. And therefore, you need to lower the targets, take the targets away. And the reality is that there are some technical aspects to this.

22:45But the companies that are doing well are making the targets. Yeah. Some of them are making them and going past them. Others are almost making them and they won't get penalized. They won't get fines. And there's just a few that are not making it. And often, if you take the Renault example, Renault 5 is a brilliant car, right? In every category, there's a star, right? So Tesla Model Y is a star, right? Incredible. Sells incredibly well. Renault 5 has sold incredibly well. You know, the Kia PV5 van has sold incredibly well. If you create the right product, there will be market for it. And some of the others that have not got such good product are now leaning on the fact that actually this is all going too fast when actually it probably is their product that's the issue.

23:30It's not as competitive as it should be. So the reality is that the whole reason there is a set of targets is to push industry to go a little bit further than it would do on its own. It's a bit like your teacher, isn't it, saying, Johnny you need to try a little bit bit harder if you want to get an A plus you know that's the way of the world we need to have targets and actually the zero emission vehicle mandate has made the UK a bigger market at points for battery EV sales than Germany so it has been successful so to see it attacked on the basis that we're not making the targets well we're pretty close like if we were miles off but on average it's very very close so I think the reality is that's that's unfortunate and the other kind of line of attack has been um uh discounting you know we're discounting evs in order to to sell them and the reality is that the car industry has used discounting for all power trains always over many many years and continues to do so and there's definitely some studies that show that discounting for ice vehicles is more at the moment than discounting for ev so there is a slightly disingenuous debate going on within within the industry the reality is i think i am concerned about the industry surviving my view was never to be critical of companies on the basis that we didn't like them but you know be a constructive friend say actually you need to get your skates on here because if you if you don't then you will be um under under threat so So it is tricky in the UK market at the moment to see that kind of playing out.

25:05And I'm pretty sure it's a done deal. I know we've got a new prime minister. I'm sure another one will be along shortly as well. But I think it's pretty much a done deal that the ZEV mandate will be watered down. But I think the consequences will mean that UK and its citizens lose out, really, in short. But it's also that thing of, you know, that sort of increasingly ridiculous argument, it was always fairly ridiculous. There's no point us doing anything about climate change, because all the other countries aren't doing anything. And that what is happening now, and we can really see it now, is that what other countries are doing is bypassing, effectively, the industrial revolution that we experienced.

25:45And they're going to the electron, the electron revolution. So Ethiopia, you know, I never would have thought that we would talk about Ethiopia, Ethiopia's adoption of electric vehicles. Again, it's one of those countries that just, what happened there? It's like Pakistan with solar panels, you know, and their electricity, there was another element of that when I spoke to Professor Ray Wills recently, was that they didn't want to, they had to ship their solar panels around the other side through Russia because they don't get on with the Indians. So they could easily have got them through India.

26:17You know, they could have imported them through India, but they don't want to. But the fact that it's gone from almost naught to sort of 70 % of their electricity is now solar without any government intervention whatsoever. It's nothing to do with the government. There was no mandates. There were no, nothing. It just happened because it's more reliable and it's cheaper, simple as that. And that stuff is happening around the world. And if we don't participate in that, instead of us being a bastion of freedom to burn fossil fuel, we'll just be an old industrial outlier that's kind of slightly broken down.

26:53I mean, we should be at the forefront of this, not at the rear guard. Well, at points, we have been at the forefront. Yes. And we're not at the back. No, no, that's true. I definitely see that the political tension that the likes of Farage and Trump have created around wind turbines and, you know, net zero, which I still think is a crap phrase, but, you know. Terrible phrase. Which has been weaponized. but that has changed the Overton window. It's moved the discussion to such an extent that Keir Starmer was very kind of lily-livered on this subject, didn't fully commit, had a huge mandate. We remain to see what Andy Burnham will do after recess.

27:37Will he keep that mandate as it is or will he basically cave to laggardly lobbying? But the reality is we have been a leader at points, at several points, and we are in serious danger of not only slipping to the middle of the pack but but but going backwards and yeah ultimately in australia at the moment we've just filmed an episode with um eon uh and uh amber and we're going to film again with amber in australia soon in australia now i know they've got a lot more sunshine although actually in the uk there's a lot of sunshine the last couple of summers um but the reality is people are getting paid to generate electricity they're actually having they're actually getting they're not not paying bills they are getting paid they have an income you might not have the ability to participate in that and all these things are interlinked so from from my standpoint it's really really sad to see how america's sort of stepped back from that kind of global leadership on clean tech um but the uk is kind of vacillating in a way that i i don't think is going to help any of its citizens on the plus side we're going to australia soon and um and that market's absolutely booming uh i think around the same time there's a show on in addis ababa in ethiopia someone mentioned to me and i was like oh if i wasn't yeah i probably want to go to to that you know but you know people are leapfrogging as you say straight to soda yes in that sense it's similar that you know there are analogies with the the phone network you know that we had a copper wire phone network which we had for hundreds of years and then people tried to do that in africa and it never worked and then once cell phones arrived they just jumped they never bothered with the but they didn't waste time with copper you know they went straight to well they went straight to fiber and and cell phones and i mean that transformed their economies transformed the way they operate they do everything with their phones you know when the brief experience i've heard of that is in india where i was in what we would call a shanty town you know a sort of set massive area of thousands millions of people living there i don't even know all the kids have any kid over about 10 had a smartphone and everyone had a smartphone and they were using them all the time it's how they pay for things it's how they know where everyone is how they communicate you know that and you go my goodness not even in at that time because this is a few years ago this the equivalent kids in the uk wouldn't have had them You know, they were actually in advance of us in that sense.

30:10So, you know, that stuff, I really now see that starting to happen. I know it's Nigeria, all these countries in Africa that are adopting electric vehicles, and they're all from China. And as the technology, you know, the economies of scale improve. You get things like balcony solar and little, you know, fold-out solar and little portable battery banks and things like that. They've suddenly become viable. And obviously, I don't know if you were in subcontinent, for example, why wouldn't you just buy that technology, use that technology? For me, it's very clear what's happening. And the UK and Europe and America is not immune to that.

30:53It is still a global economy. I know there's been a lot of anti-globalization voices, but the economy has been built over decades to be a global economy. And you are not immune from that. So it is really interesting to see it play out. But from our standpoint, I guess, as the fully charged show, limited as everything electric, we have to look around the corner and see what's coming and predict how we kind of evolve our kind of business model to deal with the new reality. So you mentioned the media landscape. That's changed significantly. AI is going to have more of an impact on that, of course.

31:28ev sales where they aren't the market it isn't done but we moved to a new phase of the market in in my opinion and then the home energy stuff which we i think i think was always part of your plan to have that as part of the channel but obviously we've really ramped up our home energy sort of content in the last um six or seven years i mean that is really coming to the fore now and yeah we're going to be in london soon for an exhibition that we're running uh at twickenham stadium in september which is going to be our biggest show in the uk this year and then i don't want to make people in the uk feel bad but the sydney show is going to be crazy good i think the market is moving at such a such speed and then we're looking forward to well how do we adapt our business model um into 2027 2028 and what it's a bit inside baseball and for those who are bored by it i just keep it very short but basically what we what we've done in the uk is we've taken the exhibitions outside this year.

32:27What we found is with rising energy costs in a, you know, post Brexit, post COVID world exhibition venues became very, very, very, very expensive for us and for everyone who exhibits. So we've taken our shows outside this year and that's worked, worked really, really well in Australia. Our show is still a big indoor show, but it shows that our events can work really well outside. And we've sort of pivoted and changed our model and that's enabled us as a business to be more profitable. but also this year we had to defer our australia show in sydney from march to september turned out to be amazing how that's changed isn't it because it was not looking exciting in march i will say we did a melbourne show in november we did a melbourne show in november and the australian market was just sort of teetering a little bit so we did a sydney show march 2025 which was incredible yeah then the market didn't really pick up it was still at that I use EV penetration as a benchmark, but I'm talking about all the technologies.

33:26But EV penetration was about 6%, 7%, 8 % every month. It didn't really pick up. So the market was sort of getting into the doldrums. It was lacking confidence. We did the Melbourne show. The Melbourne show was pretty good. But then over our winter, Australia summer, it became, you know, people were very concerned about the market. Is it going to grow? What's going to happen? and at that point we we felt we had no choice but to defer our sydney show and ironically we couldn't have traveled across uh the middle east to sydney that weekend to run the show anyway because there was something else going on at that time that kind of interfered with the airspace so we took a very very difficult decision to move the show um but actually it's turned out very very well for us and actually that show is going to be i think the biggest one we've ever had because the market's transformed.

34:14EV sales have doubled in Australia. Cost of living is on people's minds in Australia. And they're using things like battery and solar to offset that sort of financial position. So that was really interesting. But from a business point of view, and this is the inside baseball bit, as a small business, that gave us a hell of a cash flow problem. So I think from our perspective, what we do is we kind of update our investors sort of every year, and we'll do that in October. But that has made this year a little bit more challenging, I would say. So we're very, very keen to rework the business model in order that we can actually be more profitable in 2027.

34:56We can keep doing all the great things that we've been doing. So we're making some quite big changes internally to do that. But we're very, very positive about 2027, what that's going to look like on the channels. with the events. But yeah, we're going through. I think it's been a year where we've thought, okay, we really need to be match fit for what's coming because I don't think the economies of the world are going to become any less volatile anytime soon. No, no. Possibly. It's not going to be settled. Possibly. We're really trying to make sure that we're sort of fit for the future. So I'm working diligently in the background.

35:34Well, you've been swanning around to see the Ferrari Luce and things like that. My whole life is just one long of luxury events. I've been kind of working very, very hard in the background, trying to kind of sort of, I guess, rewire the business, re-engineer the business. So, you know, we're confident going into 2027. So there are changes going on. And I don't want to be accused of being cryptic. But obviously, when you're doing that, you know, I can't talk about too much of it too publicly. other than to say the plan for 2027 is a good one and we're really looking forward to getting through. But it is going to necessitate some changes.

36:12Yeah. I mean, it's the one advantage I think I do have at my advanced age is that I've never had a job. And I don't mean by that I've worked all my life. But what not having a job entails is constant, challenging, difficult changes. that it's a regular feature through my life i mean there was a i was looking up a thing the other day uh and i and i was in an old diary and i just all i do is i keep notes of jobs and what i'm working on and what's happening and and i looked through this list of things of projects i was working on none of them ever came to fruition it was quite a long list but they were all like these are going going to be really positive and itv have said they're interested in doing this no none of them were ever ever you know so the i've dealt with that all the time so actually the changes that we've got come out and they are challenging and really difficult and i don't have an answer to all the problems that we're facing by any means but there's a side of it that's actually really exciting and invigorating because we've got to do something or or or stop you know that's the choice yeah i mean i i i would say that you know from my perspective you know it's it's made us ask some quite fundamental questions internally about how we how we operate and how we how we do things but we have enjoyed particularly last five years five years of real stability yeah and so um i have to say that we've had a really really good period i think i think trump coming back in about a year and a half ago was challenging for us because he changed, he basically ripped up all Biden's, the IRA, the Inflation Reduction Act, which included a whole suite of energy, clean energy and EV-related supporting measures.

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38:04And when he did that, it set a chill across the whole kind of EV industry, the clean tech industry around the world. It wasn't just felt in the US. So when we did our Canada show, a third Canada show in Vancouver about a year ago it was actually quieter than the year previous because EV sales were down 42 % year on year. Wow. Even in Canada as well which is not America. It's a separate country. And Canada is still not fully recovered. They're certainly getting a bit better. I think it's about 13 % of new car sales in British Columbia, Vancouver are electric now and they're letting Chinese companies in slowly to try and sort of stimulate that market.

38:42So that's coming back. America when it will reopen for business in a proper sense no one really can accurately forecast but those things have had a big impact on our business and how we do things so taking the events outside in the UK was part one of that and and what we're doing now is I say sort of restructuring the business to be able to be sort of fit for next year and I'm actually very optimistic and I think as we've had that five years stability there was always going to be a point where we're going to have to do things a little bit differently but i think i would reassure um anyone who's a fan of the the channels that you know you're still going to see loads of great content across the channels loads of great podcasts um actually probably the stuff that we're going to do probably you're not going to actually see much of it but we will we will kind of be adjusting the way that we uh the way we operate and you know and fundamentally that's given us some uh some sort of fairly big questions which is you know how do we you know how do we kind of you know economically live within our means how do we do that sort of thing so is is there are some some big changes ahead we are we are restructuring and to that point i'm i'm actually leaving as a full-time employee as a ceo at the end of at the end of september um but i will uh always be available on advisory capacity we're trying to work out what that looks like in in more detail the next couple of uh couple of months but um from from my standpoint um you know it's got to you know for us fully charged show everything electric what we do whether it's the content or whether it's the physical events it's so important i think from an education perspective so the key thing is not me it's about making sure that it can uh continue and thrive in in this new media landscape to coin the phrase i i wish i hadn't said media landscape right now you've got to live with that now yeah but i mean that is uh yeah no it is a i mean it is a big shift and i i mean we're not gonna we're not here we're not gonna discuss about who we're going to be working with and everything i mean you know at the moment but there are there's a lot of there's a lot of discussions going on in the background in various centers around the country what i can what i can say is that we will be bringing in a uh a managing director yeah um to um to to move the business uh forward to to take it on from from me but i'm working with that person right now to develop that model um and i will as i say i will be around in advisory capacity for as long as i'm required or if I might end up getting another job or doing something else at some point if my future employer doesn't want me to then that might be different but generally I don't think that'll happen I think I'll be able to help us into this next phase but I'm tremendously confident that most audience members won't see any difference but it has been a tough year we're not here to get out our subatomic Stradivarius a small violin but we have to be real with people who love the channel.

41:57It has been a difficult period of time. And lots of thinking has gone on about how we can adapt what we're doing. And as of today, I'm super optimistic that things will broadly carry on as normal. Maybe even get better in my absence, but ultimately we'll continue. Yeah. I mean, I think it's important because I need to remind myself sometimes and remind our wonderful viewers that what we have done in the last, particularly in the last 10 years, is produce what I would classify as old school TV quality programming that is free to view. You don't have to pay or subscribe. And we've got people who support us on Patreon.

42:42And that is amazing that that happens at all. But that's quite fairly modest number of people. So the vast majority, so about 98 % of the people who regularly watch our show don't pay for it, aren't asked to pay for it, don't have to do anything. They can witness that for nothing. Well, the other advantage of my many years is I worked for the BBC and commercial channels, Channel 4, ITV, Channel 5, Discovery, where there was a business model that sold advertising or had effectively a national subscription, as in the BBC, that funded those channels. There was a very solid economic model of which has dissipated to a huge extent.

43:30And when you see an episode of ours that has 4 million views, which there are some, the income from that would pay for probably two weeks wages for the people that work with us. So that's really what transformed it was when you came along and said, let's do live events and i said you're insane no one will come it's the most stupid idea i've ever heard i have to live with those comments yeah but if you remember i i said that sort of begrudgingly because i i myself and my other half joe we'd run so many events i was kind of like i don't want to do events but i was to my mind i was like if you want to scale this business and grow it and it has been a an incredible success 26 events delivered as of end of september 180 000 test drives that's extraordinary purchases of different technologies yeah and the events will will carry on next year but if we if we if we put them outside you know please continue to support them you know because it really is just a it's just a change in the way we're doing it to make it sure it's more profitable and it can help support the uh the core business the content the content part of the business but you know no business is immune for this there are companies websites now who are scratching their heads how do we make the new model work yeah with artificial intelligence generated uh answers for example netflix are trying to work out how they make their model work they have some you know um subscribers who subscribe with that advert some who subscribe with the media landscape is changing so much you have to kind of adapt i think the miracle is actually we had five years of change and I've been involved in the business for 10 years and so we've actually had a really really stable period of time and you know change change change happens and I've loved every every every moment more or less of of working on this it's been extraordinary and I hope to be involved on an ongoing basis you know ad infinitum but the reality is things do change and you know you've got you've got to that is just part of life right yes i've just managed i've just managed to remember a moment though where i didn't enjoy being at one of our live events is it shareable is it it is it is shareable up to a point i'll shut the door at the end was i was so i'd been on stage for so long did so many panels was so desperate for a wee yeah it was so crowded it was packed out i was kind of trying to get to the This is before Ryan used to be my bodyguard.

46:11My bodyguard. He was never a bodyguard, but he was so lovely. And I was standing outside the door of the gents, desperate, doing selfies with a lovely family who were wonderful. And they were so excited that they'd come along and they'd bought an electric car and all that. So it's the most delightful thing to be surrounded by that. But also, at that moment, I was going, I just need a wee. That was quite difficult. That was a difficult day. There's a photo of that somewhere, isn't there? There's a photograph of me looking fairly stressed. Yeah. With a lovely family. I mean, they were amazing. Well, and they will be.

46:49Those are the ones that are coming up. I'm really looking forward to Twickenham. I went to the venue, had a look around, because it's so weird, because I'm really glad I saw it before. Yeah. Because it's a kind of, you know, a perfectly pleasant car park with trees around it. so it's not the horrible it's the fan village so if anyone's been like i'm more into football than rugby but if you've been there and you've had the guinness afters right that's where they put that so yeah but it is a it is a flat outdoor space outside it will look it will look much more exciting than that it'd be so amazing i'm really looking forward to seeing it done yeah well there is a very badly done video it's my fault uh it's not badly it's very well it's been very well polished but where i walked from the car park to the to the venue to show how you do it it's not very difficult um but yeah i didn't that was a little bit it was a little bit rushed and it was very very very hot day so to you know so i think i what is what is bizarre i think the two things that we should advise our visitors to do is you know it might be worth bringing a brolly not for the rain but because you're outside to as a sunshade like i i walk around with a brock with an umbrella in australia regularly if i'm outside a lot because the sun is very strong and that's well hopefully by september some of the might have calmed down a bit might have calmed down but yeah i mean it is who knows and then yeah ironically australia's show is is indoors is indoors yeah as uh also in the spring there so it's it's it's it's springtime but um and the great thing about the events has been um spending time with audience like you know youtube is quite abstract right you kind of do something you put it out into the ether you might get some positive comments you might get some less positive comments that's life um but the reality is that actually spending time with the audience has been invaluable people with companies that are in the industry with the the key thought leaders it's been it's been amazing and and those events will continue next year we're currently looking into what the schedule will be like next year um and but we won't we'll publish that probably after we've done the the sydney show yeah and then you know the the enthusiasm for the for the for the channels and for the podcasts uh remains very high but you know i think we i think we might tweak the way we do things don't be surprised the way we do things um and equally you know there might be a few more youtube shorts as well as we kind of we we realize that that's the way of the world as well as short content as well as longer form content.

49:26But yeah, looking around the corner into 2027, I'm very optimistic that we're in a good place, but I will be working in an advisory capacity, so you will have less face time with me. I know you're very gutted about that. Well, it's been an amazing trip, Dan. It really has been an extraordinary, unexpected thing. I could not have envisaged any of the stuff we've done 16 years ago, or even the very notion of it was completely, you know, out of the... I mean, everything, in a sense, everything that's happened in the last 16 years has been slightly surprising because there was this kind of vague hint that some weird old blokes like me with, you know, might buy a Nissan Leaf.

50:12But not many of them. And then it's gradually grown into this extraordinary thing. And I mean, I think the fact that when fully charged shows started or when it had sort of become a sort of a going concern, like 2012, 2013, occasionally a car show like Top Gear at the time, but, you know, things like that or a car magazine would refer to an electric vehicle. 99 % of the time in a denigrating manner going, it's rubbish, it's never going to catch on, no one's going to use these, they don't want them. And now, I don't know how many YouTube channels there are that have the word EV or electric or something, but it's thousands, if not millions.

51:00And so that whole, that's the landscape we now live in, is very, very different. So to differentiate ourselves from that. in a list. That's what we would have wanted, right? Yes, it's great. We don't want the market to be niche. We want the market to be mainstream. I think it genuinely is. I think when one in four people in the UK are buying EV, I mentioned Denmark, pretty much one in one, pretty much. And it varies, but there's very few. Even Japan is seeing a slight increase in EV sales. It's a mainstream option now. and once people get the technology it is it is cheaper it's better and so i have no no doubts i never really had any doubts in that school it's just how quickly it takes place but yeah the market's transformed and it was always going to be the the way but i think um i think there's a lot of reasons for optimism in terms of what we'll be doing uh from october onwards how we kind of adapt our content um how we sort of do the events in a slightly different way next year etc etc um that we'll keep being a a big force but yeah there's no doubt about it the world has changed at an incredible rate and um it's been an amazing thing to for me to to work and i was digging out some photos the other day i always did a sort of uh by the way i'm leaving in a couple of months post on on linkedin and uh and then i did feel a bit emotional because i was like yeah oh some of the things we've done like the um electric drive-in cinema do you remember I mean which I couldn't go to because I might have had COVID I think at the time it was COVID but the whole idea we did that that first overseas event in Austin the fact we've done things in Australia and Europe obviously Vancouver's got a special place in our in our heart things all over the the UK amazing episodes amazing guests you know all these different moments things like I completely forgotten about with no disrespect to Maddy but we did Maddy Goes Electric, which I kind of wrote and produced back in, I don't know when, it was so long ago, the fact that we moved, we did so much home tech stuff.

53:10So I started looking through the photos, all the different presenters we work with, all the different production team that have made it happen, all the different team that worked on the events and the commercials and things. And you just think, wow, it has been just an extraordinary, extraordinary decade. But whatever happens, I think it will be, you know, we'll be here in another 10 years but it just might have to adapt and mutate a little bit as the market changes yeah that what i'm looking forward to is chairing a discussion about advanced technology i'm leaving it that broad and you are there representing one of the biggest advanced technology companies i don't know which one might not be that might be anything but you know that and also dan caesar from would be very intriguing.

53:58Yeah, well, I mean, it's certainly, for me, I've got a few different options now. So I'm very excited about the next phase. I'm really sad that I won't be involved there today. I can't hide that. But I'm really, really excited about what I'll do next. I've got three kind of main pathways. I'm just trying to work out which one I kind of choose. But, you know, from my perspective, you can, I think you can expect reasonably it will be in this market, this space, because that's my passion, right? And so I want to see the job through. But, yeah, as I said at the top of this podcast, really, I don't see it about will EVs win now.

54:41I just think that's done. I think it's which companies will win. Yeah, yeah. Who will survive and who will. And, you know, that is, that's where we are. and and you know again i say no gallows humor from me i don't want companies to not survive but this part of life right adapt adaptation evolution is part of life and and the fittest will will survive this sort of next 10 years or so um but yeah i kind of have had a you know great career in leading businesses and strategy and communications and things like that but also this advocacy piece which i'm very very passionate about making sure people realize that evs are actually really quite good i mean if you think back the amount of nonsense that used to be spoken about evs i mean you would have seen it all firsthand it was just absurd and that still goes on to a degree but but the proof now is out on every road you drive down yes yeah and if you if you if you're uncertain if you listen to this podcast you happen to stumble on this podcast and you're anti-electric and you've listened to into the 52nd minute and you're still here you know i would say just go and talk to an EV driver yes yeah you see one um go and talk to them and uh you know nine times a hundred their their response will be yeah I will never ever go back to a conventional car but it's also I mean my nearest neighbors who are delightful charming people uh um have uh always been I would say on the skeptical side of the not on the hardcore sceptical and gentle polite uh upper middle class sceptical uh about climate about electric vehicles about solar panels about everything and they came for tea the other morning at our house and they looked at the batteries in the garage they looked at the solar panels they looked at the electric car they are getting all of those things so this is a retired couple in their you know early 70s and they don't want to buy petrol anymore.

56:44And here's his reason, because the damn things keep breaking down. And the people he knows, he said, have any of your electric cars broken down? I went, no, they really truly haven't. I mean, they've never broken down. I've had punctures. I've run the battery out deliberately up the lane here to see what happens. It stops. I've never, ever had a car. It's a Kia. They've got a Kia petrol car. their uh their uh mechanic said the problem with these cars is the engines are made of cheese but you know you think kia amazing electric cars and they've got well you know i would say 10 year old kia petrol cars constantly that you know then they're an old couple they break down on the road between here and devon and they can't go anywhere and the thing's busted and something's gone wrong in this incredibly complicated cheese engine.

57:39It's like, it just makes sense to have an electric car now. That's as simple as that, I think. Yeah, that is a really unspoken strength, to be honest. Yeah. Because my experience, again, is the same. You change your washer fluid. Yeah. You rotate your tyres. At the same time, not more often, some wouldn't like you to bleed more often, but at the same time, sometimes if you're really good on the regen less often yeah that's it like it is a maintenance free experience largely so um and some people might call them appliances on wheels but i think that there's some brilliant cars out there now i'm not going to say all of them are good no because i think the the we don't have to support blindly support every ev like we might have done back in 2015 you know because we were scared of crushing the dream but there's some absolutely phenomenal evs out there now phenomenal um and so it's it's it's not it's no longer a compromise i don't believe anyone who tells you it is it really isn't yeah dan it's been amazing you know i don't want to get emotional it's been an amazing i think we'll probably do another we'll do one last we might do one last one yeah let's not get emotional now let's just wind it up yeah i'll see you in twickers anyway twickers i never thought i'd work at twickenham because i'm not a i'm not a rugby person either my dad was obsessed with twickenham and rugby and that didn't it didn't uh it wasn't passed on through the dna but yeah it'll be it'll be i'm really looking forward to seeing all the stuff that's going on there yeah i can't wait to see everyone there it's my kind of sort of farewell tour of a sort.

59:27So I'm sure I'll come to every single show afterwards as well, but you know, on stage and all the rest of it. And then, yeah, I'm, I'm pretty excited about going to, to, to Sydney as well. I'm looking forward to that. We've got Chris Bowen, climate change minister on stage again. We've got an incredible, incredible lineup in, in Sydney. That's going to be a really, a really, really good way to, to, to kind of bow out. But yeah, I will, I will, I'm not going anywhere really I'm just taking a step back I'm of an age Yeah yeah Fading into the background Tell me about Don't tell me about it I know All right I will see you very soon Take care Thank you

1:00:15Well I think that was Interesting And I I expect for some people Surprising We've got a lot more to tell you in the coming weeks and months. But for now, that's all. As always, if you have been, thank you for watching.

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From the publisher

It's been quite a ride for Robert Llewellyn & Dan Caesar over the last decade, as they clocked up more than 2 billion views, 26 events globally, including 180,000 test drives, but change is the only constant. As transparent as ever, they discuss entering a new era, how the UK has become a hard market and what is happening behind the scenes to ensure that the Fully Charged Show Ltd survives another decade. Why not come and join us at our next Everything Electric expo: https://everythingelectric.show To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026 EE SYDNEY - Sydney Olympic Park - 18th - 20th Sept 2026

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