How an ICU Nurse Built a Million-Dollar Brand with Jordan Harper

17:27Jordan Harper:I did like interview several different people, but that was, I kind of had an in a little bit with like being on that side of it. Well, that goes to show like you were networking, you were personable, you were curious. I'm just a curious person. You just never know, like where those conversations are going to ever lead you, like no matter what job you're in. So I think it's always important in those scenarios to always just like ask a million questions because staying curious is the best thing. Clearly people wanted to work with you, obviously, you know, they had good experience for you. Well, they're like, this girl, yeah, this girl can sell her products.

17:55What products were you selling at the time? Just anything that was like. Like any of like the top medical grade brands that you would go to when you like, if you went to plastic surgeons or derm, well, derms don't really carry them, but plastic surgeons are like medical spas and stuff. those yeah and they're like this hottie over here they're like this girl's getting it and I do remember though like that was still when social media was kind of like I don't know like it kind of they were kind of like unsure yeah like is this like what is this girl up to but I do remember when it was the first round of production and you're here with me that we the lines like bare face was getting it was like on the production line and then like three of the other top medical grade lines were also going so it was like all four and I was like that is a surreal feeling like that is insane that we're right next and we hadn't even launched at this point but just to see it in the lineup was like crazy you launched you've only ever been direct to consumer correct i know we we

18:48Jordan Harper:it's gonna happen soon retail is gonna happen soon we just got to figure out what makes the most sense i just like and i said the power to be able to do so because you're crushing it so you can make the right decision and i've always just felt like make decisions out of desperation i know that's a good feeling that's a good feeling but i do feel like if we want to like reach and i feel like we were like helping so many women and I feel like to get that reach to expand into like a retail capacity is like the next step. Just got to figure out what that is. Wait, how long have you guys been working together?

19:16Since you launched? Were you friends? Well, like a year after I launched. Incredible. You get to work with your restie? He's so fun. Yeah. Yeah. Yeah. It's really fun. So the toning pads have changed my life. Well, also the spray, which we don't have out, but the spray, I mean, I always say this online. I usually always have one in my bag, but this is bag. I don't go anywhere without the clean slate spread.

19:39Jordan Harper:Oh my gosh. I love that. I just don't like, and I usually will at least get acne before my period. I don't get, there's nothing between. What, since you've been using that in the tiny pads? Like just for acne in particular, like those, it's unbelievable. I'm so glad. It's unbelievable. And it's so nice. Like I, you guys were so grateful. You guys sent me like a little travel thing and I obviously use them up. So I just like reuse that I won't even go out of town, but I bring them on planes. Yep. Is it so funny? Like someone one day on TikTok was like, everybody's doing these like fucking routines.

20:10Like planes are so disgusting. You should just be doing everything you can to get rid of the bacteria. So now I'm just like, I'm always on the plate. I spritz like every 25 minutes. Just spritzing, spritzing. And I use it on my kids. I use it on my kids too. Yeah. I had someone that was like, I use it on my dog's hot spot. Went away. I use it on my dog's hot spot. You did too. Of course. Oh my God. Yeah. Because you have like it has the antibacterial element to it, but it's not dry. It doesn't dry out your skin. There's something like yummy things. And I'm like wanting to spritz it as we're talking about it.

20:39You know, I need that. I also really respect what you're doing in terms of I like what you said about not having so many products. And I wish like after I launched my clothing brand, there was like another brand that launched kind of like not long after. And they make like the same basically like six dresses kind of over and over again, but in like different prints. Oh, and it's just like a really smart merchandising plan. And I was like, it's so much better always instead of having tons of newness to just go so deep in what you know, what fucking works. Yes. And truly like what I have found is like the more you grow, the more opportunities you have.

21:19And the harder it is to do that because you're like pull, like you're kind of pulled in these different ways. And so staying true to that vision of going deep instead of wide is, is, I don't really know. That wasn't intentional on my end. That's just all I knew to do.

21:34Jordan Harper:And so, but now I know, and I truly, like, I do believe that, like, if you can just go deep in what you know, and that way too, like from an inventory standpoint, from an investment standpoint, from an education, like you can't market so many products. I mean, I don't, I don't even know how to do that. So some of the way that the brand has grown that I'm really proud of, it almost wasn't intentional, but it's just like who I was as a person and how I like think about things. And I just know that like, I need, I have a lot of stuff I'm trying to get done every day. So I need a very streamlined system that I know I'm like checking all my boxes.

22:06And so like for skincare, I've got that down for like oral care, for workouts, like everything needs to be like streamlined in a way that there's no extra like, nobody, nobody wants to do all that. Like, and I don't know if this is like the stage of life that we're in like busy mom life. But like I'm like that too. I don't want a bunch of extra shit. I know I have my routine. Right. It's clearly working because you've sold what over 2 million products and your cost, you have like a three, what is it? You, you, you're, we have like a three times, a three times return rate. Yes. Returning customers.

22:33And this is why I think that is, I think it's because yes, we sell products, but we really sell a process. And like I was saying earlier, like we start with getting the skin to be healthy first, we start with the foundation and then we build our routine. So a lot of people, first of all, 62 % of women are going to pick the wrong product for their skin, just like if they are. So we have an AI skin analysis. I feel like we're doing everything that we can and we're launching something really cool in the fall. I'll tell you, well, I can't share it now, but it'll be more personalized to really help women like get a more streamlined result and a personalized routine for their skin.

23:04But I feel like the reason why we have this like good returning customer rate is because one, we never try to sell people products like unless we feel like they will help them. So if someone's going to send us a message and we feel like we can't help them, we're going to say, hey, you know what? I think you should go see like a derm or like that. I feel like that integrity of like, we're not just going to sell you something to sell you something. We want that lifetime, like that long-term customer. And then because we just, we sell a process, we're like teaching you how to use your skincare. And like, if you have dark spots, if you just start using a brightening

23:33Jordan Harper:serum, you're going to be like, it doesn't work. But that's because your skin's not functioning properly. So it's like, you got to go back to the basics. Then you add a treatment product on. So by doing that, we're getting the skin to function optimally. So we have something called the core four. And I think, yes, it's right here. So it's a vitamin C, an exfoliant, a retinoid, an SPF. So those are the four things that your skin needs to protect, prevent, repair, and correct. Once you have that, and that means the skin is going to start functioning optimally. If the skin's not functioning optimally, then it's not going to respond properly to any of the other skincare.

24:02Then you use that for, you know, eight to 12 weeks. Then you add in treatment products. Yes. And, but like, if you do it the opposite way, you're going to think, oh, skincare doesn't work. Well, it's like, yeah, it's not going to work if your skin's not working right. But it's all about building that strong foundation. So then that way your products can actually work. And I mean, we have thousands of before and afters and they're like, they're so impactful. And I feel like we're just, we're really like handholding. My goal is that like, we're giving as much of a in-office like consult that you can get virtually.

24:31And I think that's truly why it's like, we tell them exactly kind of what to do so they know what to use, but then they're going to see results. Well, consistency is really obviously what's so key to you. Cause I feel like people will use a product for like a week and they're like, I don't see a difference. But it's like, how long does it take to really see results? You said eight to ten. Yeah, because I would say the skin cell cycle is around six weeks. So six weeks to like start seeing changes. And then we have this really cool image where it's like shows one month, three months, six months, a year.

24:55And like there is transformation, but it's slow. It's like a workout for your skin. How long does it take to see like changes when you work out? A week? I don't think so. No. It's like all of that kind of like mindset around these like quick fixes that we see a lot on social. Like that's not true. Sure, you can get that like glassy skin with the overnight masks, which I like those. but they're not like, that's a, that's a quick hit. Like that's not giving you like that long-term skin benefit. And so it's like, you need both, I guess, you know, if you want that like overnight glass skin, yeah, that's fine.

25:24But you can actually get that to a skincare. You don't have to do all this extra stuff. When you launched, this was out of your garage? Yeah. You know, me and Steve Jobs. Similar, you know, similar concept. And like, how did you, like had you had experience like running a website and shipping or doing all this like a Shopify situation? So we use Squarespace at first because I just had a blog. And so absolutely no, no experience whatsoever. I am truly proof like anyone can do anything as long as you like have a legitimate product and you just kind of like, so the product thankfully like speaks for itself, right?

26:00Like it stands up, but like the whole, the whole business aspect has been truly like building the plane while we've been flying it because I had babysitters helping me ship while like my one-year-old sleeping. I'm like, Hey, can you get in here? Building the website. Squarespace is pretty easy. Now we use Shopify, which is so much better, obviously for commerce. I had like started Squarespace as a blog, but I had a Squarespace to Shopify for a while and that shit was so fucking annoying. Yeah. It's like Squarespace is great, but when you like link those things and then you try to fix everything and I would fix one thing and then now Shopify, I mean, wouldn't Shopify just like change commerce for everybody?

26:36Yes. I mean, when I think about starting a business now versus now that you have like even Claude, ChatGBT. I mean, I mean, we had Google. I can imagine if you had fucking Claude. Yeah. Anything's possible, guys. I know. It's possible. You can do it. And the stuff that like you don't know, there's just, you have so much access to figure it out. How are you marketing everything? So I'm sure you were just selling to your own clients, obviously, who were like very much believing and loved you and trustworthy because you were clearly being able, you know, you were selling so many products from other brands.

27:05Yep. So I'm sure they were really excited to buy something from you that they trusted from somebody that they've been working with for so long. And then, you know, how did you keep like, what was like your path to growth? Was this like social? Like how did, you know, I would say, and this is what I would, I would recommend for anyone like starting a business, especially if you don't have investors or especially if you don't have like money, which I didn't. Social is like free. I mean, that's your time. But before I even launched Barefaced, I had been posting on social since around like 2015. And I was doing that to like grow my patient base in office.

27:38Of course. I always thought that like in office was my future. I was like, and I remember a friend telling me like, no, your future is going to be like, you're going to have a skincare company. It's going to be way bigger. And I like couldn't, I couldn't see it. And I don't know if you've ever interviewed Michelle Grant. She's a friend. She started gorgie, but she is always like, she's so good at dreaming big. And I feel like it's taken me a, I thought I was dreaming big, but I wasn't dreaming big. You know what I'm saying? Like you think, and then all of a sudden you like level up, you level up.

28:06But anyway, she has a really good perspective on like dreaming big. And I feel like she's helped me dream bigger. But at the time thinking I'm dreaming big, I'm like, I'm going to like have this awesome office one day. And what happened was my husband's residency moved us. And so I left all of my clients because, you know, you got to go with your husband. And so, and then we got the kid and I got the pregnancy, but anyways. And so I was like, it actually though, where did you start? Started in Charleston, South Carolina. Then we had one year in Augusta, Georgia, and now we're in Knoxville, Tennessee.

28:35He's like finishing up. So once I was like, Southern queen. That's right. That's right. Cool. Yeah. The, you can't tell by my big hair. I always wanted to be a Southern girl. I'm such a city girl. And I always, every time I go to the South, I'm like, people get to live like this? Yeah. This is just fantastic. But you know, I always feel like that. Yeah, they are. And they're like smiley. Yes. Yeah. It's a great place. California is not like that. It's not? No. I always think I want to live here when I come. No. I mean, okay. Well, I don't think I am. So, but anyway, so then he got, he got picked for the, or matched for the residency.

29:08So it like moved us around. So this was a real office. Oh, you know, wherever the wind blows, it's wherever it needs to be, but it's in Knoxville right now, but our whole company's remote. Yeah. Great. So I was so devastated because I was like, wait, I built this practice over like seven years and now I have to, now I'm leaving. Yeah. That would be hard. And then I'm like the, the, yeah, like providing for this family, you know, and I'm like, what, what's going to happen here? But it, it really forced me to take the leap. Push online. Yes. So things that like, and I found that's pretty true with like every, every kind of like hard thing.

29:41I know. Getting to the other side. The next thing that pushes you. Like the hardest thing ends up leading, if you just keep going, leading to like really cool things, you just got to keep going. And so, so anyways, that really like made me like push me. I don't know if I would have, I would have probably just like kept it to my patience. It's easy to be in your, I keep telling my husband this because his brand is so, and he ships everything himself and it's like so beautiful and like it does super well, but his brand is amazing. but I'm like, and he's, he's like, can't believe that it's doing as good as it does.

30:13Right. And he like loves his customers and he has his wholesale. And I'm like, babe, the next is the New York store. Like that'll be, and he's like, I've had to, he's like, it's that thing where it's like imposter syndrome, right? Where he's like, I can't believe I'm even doing this. Like, this is so great. Like we're going to, and I was like, yes. And then once you do New York, like I was like, babe, in a few years, you'll have like 10 fucking stores. Like it's just, you get to that next level. You're just like, level up, level up, level up, level up, level up. And that's like the dream big moment where you're just like, wait, I can, I can do this.

30:43And really we just need to be making like happens. It works. Yes. And we don't need to be making like life goals. We need to be making like three year goals because pretty much every life goal you can achieve, like you can probably achieve in that amount of time. And then all of a sudden you're like, that was my life goal. Oh my gosh. And so there's just so much like, yeah, the dreaming big. And we live in a time where it's like, if someone else can do it, so can you. Hmm. And there's like so many playbooks you can follow. Totally. That's amazing. Like that didn't exist. I think I heard the other day that like, it wasn't until 19, like 88 or something that a woman can open a checking account.

31:18I know. In the world. Yeah. I remember like opening the, the first like account and we like put all the money into the company into it. I remember walking into the office, I was wearing like a shirt with a skull on it. And I remember the banker was like, like, didn't, I could tell he like, didn't think it was like my account. He was like, can I check your ID? Because I think I just looked probably like not the traditional kind of like person. And he was like, whose account? I was like, this is my, this is my company. He was like, you're still, you know, you still get that kind of like, are you sure?

31:48Did you do this? I'm like, I don't know. I just posted some stuff online. I know. Which also to them is like, what? It's crazy. What? Talk to me about your postpartum skincare. Cause now you've done this. You've been pregnant three times. Yes. I'm in a world of melasma hell every time I get pregnant. you are do you not get melasma when you're pregnant but I mean a lot of people do I just I don't but it's probably because you're Italian right I'm half is that anything it's a hormone thing I mean yes it's a hormone thing but like yeah I don't know it is like it's a problem does your skin change when you're pregnant yes okay so what are the different like I would say everyone's skin changes differently and I like I had a whole this is a huge part of I think bare face growth because I was pregnant so many times, like on this journey with the brand.

32:31So there's so many skin conditions. Some people just have really sensitive skin. Some people's skin gets really red. A lot of broken capillaries. Mine did that. Dryness is really popular. It's really common. Acne, melasma. So there's several different skin conditions. I actually have a whole blog post on this because it's so unique to like your situation. I struggled more with like redness and breakouts. That's typically whatever problem you have underlying, it's going to be magnified during pregnancy. And then like postpartum for me, my skin was really dry. So I have a lot of different protocols that I've created for skincare during pregnancy.

33:04We actually have it. We have a whole blog post on like, if you have breakouts, if you have melasma, the tricky thing with melasma, yes, it's hormone. So like skincare can only do so much. Obviously you don't want to get too hot. I do hot yoga too. I'm an idiot. I just, you know what? I use a bleaching cream for like two weeks and then I'm good. Right. And that's what I'm going to use the toxic shit for a while. I don't fucking care. I think if you have melasma, like it won't really get better until you go through menopause because of the hormonal component. But like, yes, that's why hydroquinone is a great product.

33:34I know it's great. And obviously you don't want to use it when you're pregnant or when you're breastfeeding, but like it's going to reset you and then you'll be good to go. What has it been like operationally in your home having all these kids and working? I'd love to know like what a day in your life kind of looks like. Something that I have done. And when I first started barefaced, I had been previously been working in medical offices. So my time was pretty accounted for. I would go to work, you know, whatever, eight to five. And then I would work once the kids went down. But then once I switched full time to barefaced, my life was so chaotic because I didn't realize how much like, okay, I'm in my office seeing patients.

34:12So I was like kind of following someone else's schedule. When I then had to make my own schedule, that was a little hard. And I was just, just working all the time. I mean, just chaos in the mind, right? Just so stressed. And so after like probably four to six months doing that, I was like, I can't live like this. I'm about to have another kid. I was very nervous about like having this other kid. I'm like, how is this going to all work out? I definitely like was not at a place where I could have taken any type of maternity leave. So I needed to be like super efficient with how I was spending my time.

34:42So I started time blocking. I don't know if you've ever done that, but I got so deep into that. And even today we have a pretty booked out schedule, but what I do is like, I just don't allow my mind and this is what I've trained myself to do, but like, you know, before this, after this, this, like I, for this day specifically, like I don't allow myself to think past like what I have to do in that certain moment. And I'm telling you the freedom that that is like, I know I have blocked time later today to get done what I need to get done for our event tonight. but like I'm not allowing myself to think about it at 9 a.m.

35:15because I've got five other things to do before that so a day in my life now is I'm really intentional about mornings with my kids and if they have school depends on the day but I'm trying I try to wake up anywhere between like 5 30 and 6 okay and you know we're in this season I don't know if you are in this too but I was so like crazy about their sleep schedule and then like when they turned four they stopped like we were like we did mom's on call they were sleeping through the night at like eight weeks and I like had this really good system. Well, now like we moved my daughter's bed into our room.

35:44That's, that's how, that's how deep we are on. Like, I can give advice to no one now about sleep. I got my five-year-old there, my seven-year-old sleeping, like they're with us. And then we have the twins, but they're still in their crib. Seven-year-olds with you too. Yeah. It's just a thing, you know, like we got the beds. And so my husband's in bed with like the seven-year-old. I'm with the five-year-old. We're all in the same room. We're just like, and it's a cute season. And at first that was like really hard for me. I was like, no, I didn't grow up sleeping with my parents. So that was kind of like, I wasn't even like a lot of the bedroom.

36:11Same. I was like, you stay back, you come in and we'll come to you. Yeah. I had to be like bleeding. Like you better be on death's door. So that was so unfamiliar to me. Whereas like my husband, he was like, he was like, no, this is so cute. Like they want to sleep with us. So that was a shift for me. Cause that was like against kind of my thinking. My husband and I feel like our kids both go in their room. They sleep 12 hours. They're seven to seven. But we know in our heads that when they're older, that we will have no. I think it's like when it's older, it's fine because you have the basis of them being comfortable in their room already and they can go back to that.

36:46You know what I mean? But I think it's harder when they're little and they don't ever have. Yes. Yes. Experience sleeping alone in their room. That seems like the impossible. Like that seems like we're in a world of trouble. If we ever wanted to sleep in the room, we couldn't. But I'm always like, yeah, when they're older and they like, they like, can I sleep with you? We're just saying no. You know what I mean? Like, I think it's like when there's that foundation of a schedule, I can get. Sure. We can go back to it. And they're old enough too, where they're not like kicking me all night. Yeah.

37:11You know, when they're like two and they're laying with you and they're just like, they're up and they're down and they're, that's a little bit more like I can actually get sleep. And so at that point it's like, all right, it's fine. So I try to wake up between 5.30 and 6. And then I love the bookends of the day. I love the morning. So if I can get like that time before they wake up and really all I need is about 25 to 30 minutes. I love having just like meditation. I'll do some reading. And then I have this whole like water system that I drink and I'm doing all these things, but it's very quick.

37:39And I'm like maybe doing my red light while I'm meditating. I'll do some stretching. And I just feel like those, that little like 25 to 30 minutes of like you time. Yes. I don't know. It's like, it sets the tone. I'll do a little brain dump for the day. Then I'm getting them up and it's like on from 630 to 930, about 30 minutes late to school every day. So listen, I am time blocking, but I'm not on time. And so I'm dropping them off. I'm like, it's preschool. It's fine. So I drop them off at 930 and then I'll typically like go to the gym after that. Then I go to work. I love that like physical activity before I work.

38:14It like helps prime me for the day. Then I have, once I get to work, I do, depending on the day, I have meeting days and maker days. Meeting days. I mean, and I'm just like back to back to back. I don't get anything else done besides like meetings and then maker days. I'm really heads down. That's made a huge impact. You work from home. I work, I have an office, so I leave, but it's important to leave. Yes. Yes. I, my home is like, it's not my home. It's my kid's home at this point. You know, it's like, I don't know. I don't even know where I'd go, but so I go there. And so depending on the day I'm doing either meetings or heads down and then I get home between like five and five 30 full on kids.

38:50And then I have, I'll do like probably like 30 minutes of reading. I got the brick this year. I just, the guy that came in here before. He said that too. I told him because I have not been reading because I've been looking at fucking TikTok for fucking hours. No, it's such a problem. And I, and I realized like just got a brick, you got to treat yourself like a child. I have a time cube. I mean, I literally have to treat myself like a child that has no self-control. Like I have a time cube and the brick, you know, shuts me out. And I'm like, but I'm like, no, it's too much of a pain. And it just makes me think for like two minutes.

39:19I'm like, no, I don't need to get back to my phone. I want you to be reading. I know. Cause you, when you, when you question yourself, it's like, am I this addicted that I can't like, I know I told my husband too. I was like, you need to change the number to the safe and put the brick in the fucking safe. We need boundaries. Yeah. You really have to treat yourself like we don't have the control and we are so addicted to our phones, but the brick has helped me a lot because I want to be a reader. I want to be reading books. I will say because of it, I have read more books this year than I have in the past.

39:49Like, I love it. And that also makes me feel good. Like doing these like bookends of the day situation, like it gives, it makes me feel good about what I'm doing that I'm not just like, cause they're like little, they're like little hobbies, you know, I'm reading and meditating and doing all that. What in the last few years has been the most impactful, like thing that you've done to like increase like sales? Like, you know, I know you guys are really smart about doing like lots of different, you like do influencer stuff and you between social and events and all of that. Like what do you, what's like a, you know, what's something that you've done recently that you're like, fuck, like we're selling like a lot, like this fucking thing works.

40:25We're selling a lot of products. So I would say there's like everything like, yes. Well, kind of, I would say like over the past, so the first three years we weren't tracking anything. And in the sense, like we were just growing and growing and growing and just putting out content and like keeping up with the demand. We really were not focused. We were focused on serving our existing customer and really not even focused on new customer acquisition. Yeah, we just like didn't even have the bandwidth. And so what's been really fun these past two years is I remember having different consultants come in and they were like, your team is like, your team grinds.

41:01We're just like busting out all this new content. And now I feel like one, we have these like different strategies of, we're able to like make our existing content, not just be on social, but it's living in so many different places. And so it's like the work that we're doing is actually able to spread so much further. And it's not like we're like creating this new system every day because we've now implemented systems. I would say the number one thing that's driven the most revenue is actually, we weren't even sending emails the first, like we just couldn't keep up. And now sending emails and SMS, I would say is like the biggest sales driver for our business.

41:36But also like, but I mean, yes, working with like influencers. There's like, if I get an SMS from a brand, I'm always like, oh, but then. Oh, and subscriptions. Oh, my gosh. Subscriptions. Yes. So I was going to bring that up earlier because you guys have subscription genius. But if you are a brand that like is keeping up and then all of a sudden I even read this from a study with Road because Road, when they sold, they don't have like a loyalty program. Oh, that's another great thing. So, OK, when you're saying, is it everything? I would say, yes, it is kind of everything, but it's like leveraging what you, what's currently working to the next level.

42:12So like we're getting a lot of like one-time purchasers. Let's add in subscriptions. Okay. Now we know we have like a, yes. So that's huge. So it's not just like, oh, this, do this one thing. I would say it's a culmination of things. That's like one, I think that's keeping our returning customer strong because we offer these subscriptions and then we're keeping in touch with them through an email and SMS. And I know that sounds like emails a couple times a week. Yeah. And like one SMS a week and then like two, probably two emails a week. I mean, before we were sending like once, like for a sale, like, you know, once every four months.

42:45Yeah. And so that, that's like, and I feel the same way about you about if I get an email, if I get an SMS, I'm not always clicking on it, but I guess, I mean, obviously enough people are. But it happened to me accidentally the other day with like, I like saw a brand on TikTok that makes like frozen fucking bean and cheese burritos, but it was like this cute couple. Yeah. And they made this video and they were talked about how they built it themselves. And I was like, I love a bean and cheese. You know, the kids love that. And I never order stuff like that. But I was like, and so I went to the cart and the checkout was kind of complicated.

43:10So I abandoned the cart. I got an email and a text. And you bought it. And I fucking bought it. Yeah. And I was like, oh, because I'm like in the process of launch, like fundraising for another brand. And so I'm always asking and keeping track because I'm like, oh, God, like all the online advertising. It's like this is all new stuff that I haven't done before. This is what I think is really interesting. And I think people want one thing for a lot of things. So I hear people say, like, what's the one skincare product I should use? Or like, what's the one workout I should do? Or what's the one, whatever.

43:37And I think the same thing goes with business. Like we want one thing. We want it because it's like, well, it's surely like, what's the one thing? And it's like, unfortunately, it's like, I think that it's not one thing, but it's like making sure you're doing, like you're covering all your bases and it's actually nice because you don't have to work. I mean, I don't say, I'm not saying we don't work hard because we definitely do, but like, you can actually like each thing can, it's not like, oh my gosh, this only this one thing is propelling our business. Yeah. It's like, oh, that's great. Because if this one doesn't perform this day, at least we have these other different levers that we can pull.

44:06So it's not just like the big lever. And if it goes like if Instagram goes away tomorrow, it's not like, oh, oh gosh, like what happened to the business? And so it's building the business in a way that like there are multiple sources of revenue streams that we know that like it's kind of it's not like one shiny thing. Yeah. I mean, I do think it's extremely important to be good on social. It's extremely important to show up and then have people that you work with that also like actually truly endorse the brand. I mean, I think all of that goes together, but it's not like this one influencer or this one campaign.

44:36I think it's just like that consistent message too. Incredible. It's not like, it's like boring stuff. Not boring. But it's like not shiny, you know? It's like, if you do this, you'll make millions. Yeah, but it's, you're so shiny. And so you are. And, but everybody, you know, on the back end, like brilliant women like you are doing so many of these like really smart things all day long that people don't see. Right. Like, yeah, you have to come up with content for these fucking news. Like when you said twice a week, in my head, I went, okay, shit. Like someone has to write and create the content for newsletters.

45:07I go out twice a week. Someone has to write that caption for that newsletter. Like I did that when I worked at Reformation a million years ago. Like I just remember every week being like, fuck, what the fuck is that? I mean, it's crazy. The subject line for the newsletter. That's the headline. I mean, when I tell you. The click-throughs of the things that that one didn't perform, but that one did really well. That's so random that the thing did well. Okay, we got it. which also we got an ab test because what i think you have an ab test because i think this is going to do it i mean i love to be proved wrong but like i want to be proved wrong i don't want to like i want to test it and so that whole it's like we're going to send two sms we're an eight so yeah it's a whole thing it's incredible well thank you so much for coming on the podcast i'm such a big fan obviously the products are a mainstay in my house you know i've been using the turning pads on my husband skin probably looks great yeah you know he's like such a boy he doesn't use anything and I was just like, you got to use the polishing pads.

45:57We are inching our way towards that level of tingle. Oh, okay. Okay. Yeah. I'm telling you the polishing pads. So my husband, he uses polishing pads and overachiever every single day. And he, but I can tell cause he like robs my stuff. He's like, I don't need this over here. But then I'm like, I check his drawers. And then he also liquid gold for like a glow. But I'm telling you like the men, like they, yeah. Amazing. He'll like the, where can people find you? Jordan Harper underscore MP on Instagram and then Barefaced, barefaced.com. Oh, should we do like a fun little like code or giveaway? Do you want to?

46:32Yeah. Whatever, what do you think your peeps would like? You tell me we can do, we'll do best. We'll be other times. We'll do best. Yeah. And we can be like 15 % off. Oh, yes. Oh my God. Amazing. Best 15 for 15 % off. And then if you want to do a giveaway, just offer it and we can do it. Okay, great. Okay, cool. Thank you. Thanks for having me. This was fun. So fun.

46:53And that, ladies and gentlemen, concludes this week's episode of Everything is the Best. I hope you enjoyed it. Please rate, review, subscribe, all that stuff. Maybe leave a comment. Go ahead and follow me on Instagram at Pia Barancini. And I hope you have a fabulous, fabulous rest of your day. Love you. Ciao.

47:23and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Mom, can you tell me a story? Sure. Once upon a time, a mom needed a new car. Was she brave? She was tired, mostly. But she went to Carvana.com and found a great car at a great price. No secret treasure map required. Did you have to find a dragon? Nope. She bought it 100 % online. From her bed, actually. Was it scary? Honey, it was as unscary as car buying could be. Did the car have a sunroof? It did, actually. Okay, good story.

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