LAUREN AND AMRIT FROM SPREAD THE JELLY!!

6:37Amrit Tietz:Lauren has crazy Bay Area Pride. When I DJ'd her wedding, they made me this like huge playlist of like SF slats. I'm like.

6:45Lauren Levinger:Yeah, we were like, we're all happy. Just everyone getting really high fee. Yeah. Yeah. It's like E40 again. Like what? Oh my God. Had to really. I mean, I had a lot of that, but. We had a lot of hometown pride. It's true. How did you two meet? I DJed her wedding. You DJed my wedding. That's how you met? We had like orbited in each other's lives for a long time. And then she had worked with my husband on a music project, music television project. And then when we were looking for a DJ for our wedding, he was like, well, obviously we should ask Amrit. That's really cute. Yeah. So she came with us to Jamaica and DJed our wedding.

7:21Lauren Levinger:And then we reconnected over motherhood.

7:23Amrit Tietz:Yeah. And then that's when you guys. The day I went into labor, we were supposed to link up.

7:28Lauren Levinger:Like, I was supposed to have them over for a barbecue because Amrit kind of had reached out to me, SOS. Like, I'm looking for mom friends.

7:34Amrit Tietz:I'm like, I'm looking for cool mom friends.

7:36Lauren Levinger:And, like, was so sweet and said, you seem to be doing it so now. Is this what you were in LA or New York?

7:40Amrit Tietz:LA. Oh, this is because you gave birth here. Yeah, of course. Yeah. Oh, my God. And then I was like, by the way, I'm having a little bit of an issue. Oh, actually, I'm giving birth today. Can't come to dinner. I hope you didn't start. and then I sent Pia some crazy texts from the hospital I was like how do women do this like why do we do this to ourselves like did you just look at your phone and go it was like

8:02Lauren Levinger:no my heart just broke because I realized like your family's really far away and I didn't have a nanny lined up because she was so early she was super early yeah no no I like read I remember like reading out loud what you were saying to me to Davide and Davide was just being like what women go through is just like absolutely fucking insane and everything is so nuanced and layered with like do you have support do you not have support is there a nanny is there you know my mom lives with me so people are think that like things are and they're definitely much easier because she's there but i'm also have i mean how many people want their mom living with them yeah you know i mean there's like a lot of sacrifices that come along with that and by the way that's also like a financial decision because it's like then she would have to live below you know i'd have to like bring her in eventually anyway so i'm like i'm just skipping over it But everyone has all their own.

8:49Lauren Levinger:So I think like giving birth when you don't have family close is really fucking devastating for a lot of people. Yeah. My mom was supposed to be at my birth and she got diagnosed with an autoimmune disorder like right before. It was also COVID. So she didn't end up coming. And then she was supposed to be living with us for that first like month. but it was kind of this like blessing in disguise because I feel like when it was just me and my husband we were just like whoa what a bonding experience this is like that first month and it would have been different with someone else yeah I think honestly like when it's just the two of us like things flow a lot better ironically like my mom never did like night stuff with us ever like I don't because it's almost like when there's too many people it's like what are we all fucking doing here right I notice that all the time but it's nice to have that bonding time with your burner yeah but i will take a night second time around yeah yeah your night nurse i had to hire after i think it was like my second month with carlo i had her just come one night a week for

9:50Amrit Tietz:like three weeks we did that we did two to three times a week so we could be sane yeah well davide

9:55Lauren Levinger:started losing it and i started i remember carlo crying in the middle of the night and davide like looking at me and i was like we made a mistake like we had such a nice thing and carmela's perfect and like has a full routine and we were cruising and like why do we do this to ourselves and we just realized we were both really sleep and then he doesn't want to leave he like started losing it and i was like we need so just that one night it makes such a difference oh my god that

10:18Amrit Tietz:was identical to what happened with us we did the first six weeks alone and then it started to get to a point where we were about to kill each other like he would breathe and i'd be like you're doing that wrong and we needed a third person to be objective and to sleep and be human again so she came in and saved the day two to three times a week and people would be like what are you guys gonna do on your night off we were sitting in bed at 6 p.m and eat ice cream sandwiches and just look at each other and be like see you in 12 hours yeah i love when people think there's

10:51Lauren Levinger:like a big plan right so speaking of telling all of our mom stories this is what you guys do with Spread the Jelly, which people are calling like the Glossier of the mom world. And like this kind of happened almost like this, the whole like sub stack and this aspect of, was that always a plan? Because I know you guys fundraised for like an actual product driven brand and then Spread the Jelly came out. Was that on purpose or were you kind of like, oh, developing these products is going to take longer. We need something in the meantime. Or like, how did this come to be? So I think when Amrit and I had that finally got together after her emergency labor, we talked about our experiences.

11:38Lauren Levinger:They were drastically different. I had a pretty easy labor, pretty easy pregnancy. She did not. So we just talked about that stark difference and like all of the ways in which we needed different support. So the conversation obviously came back to also products that supported us through that time. So we always knew there was space to create a product. And we're product girls. Like we love beauty. We love fashion. We care about the products. We care about the things that we're bringing into the house. But during this really important time, the products really fell short for us. So it was always the plan to do product.

12:11Lauren Levinger:But at the same time, we're both storytellers. Like that's what we did prior. And we were like, huh, the other thing that was really missing, I think, during this time was like a community and a platform that felt relevant to us. Yeah. I mean, the relevant thing is important because there were other platforms that I was like, I'm not reading. And like a platform that felt like centered around motherhood and not around parenting. So womanhood, like using motherhood as the lens to dive deeper into all these other aspects of our lives, I think.

12:41Amrit Tietz:And also was peer to peer because everything's either expert led, which you need and we have, but shouldn't be the only conversation we had. Because then you get to hear from other women.

12:50Lauren Levinger:And I don't want to read about parenting unless I'm buying a book and like reading it at home. For sure. I want to hear what other what like everyone's experiences are like. Yeah. And that's like all we wanted to do was present like a bunch of different narratives, a bunch of different perspectives. Like we're not a platform that's giving you advice. We're a platform that's offering you so many things that you can connect to.

13:22Okay.

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14:37Lauren Levinger:So just give it a try. You are going to go to suvie.com slash best to get 16 free meals when you order. That is suvie.com slash best to get 16 free meals with your risk-free trial. Save time, eat better with Suvie.

14:55Amrit Tietz:Hi friends, I'm Cameron Rogers, mental health advocate, mom of two, content creator, and host of Conversations with Camp. This podcast is dedicated to having honest conversations, prioritizing your wellbeing, and reminding you that no matter what you're feeling,

15:08Lauren Levinger:you are not alone. We'll discuss mental health maintenance, the ups and downs of motherhood, the trials and tribulations of life, and have a lot of fun along the way. Whether you're knee deep in diapers or just trying to keep your sanity intact, this podcast is for you. Expect laughs, maybe a few tears, and hopefully some breakthroughs along the way. Make sure to subscribe and tune in for new episodes of Conversations with Cam every Wednesday morning. I get excited when I see a profile come up the same way I got excited when Into the Gloss was first out and popping and I'd be like, I'm trying to know what's in so-and-so's fucking skincare.

15:40Lauren Levinger:I was obsessed with Into the Boss. Me too.

15:44Amrit Tietz:Every interview. And that was definitely a big inspiration in what we were building.

15:49Lauren Levinger:Yeah. And I think through our profiles, you know, sometimes it's not really product driven. Like you're not like what's really in your baby bag is less the point of these profiles.

15:57Amrit Tietz:But it's kind of never. Everyone's like affiliate, affiliate. We kind of went the other way. Yeah. I was like,

16:02Lauren Levinger:I didn't give any products. No, totally. But you're like giving all of these great morsels of like, this was my experience. And people are just looking for that. They're looking for things that they can relate to or take from and be like, this is how I want to parent. Or this is definitely not how I want to parent. Or whatever it is, like a combination, like you pick and choose. The other thing, too, is I was one of my first in the group of friends to have a kid.

16:28Amrit Tietz:And I realized after becoming a mother, I fell short for every woman in my life. I did not know how I needed to show up. Isn't it crazy? Yeah, it is. Big apology to all my friends who I would like text and invite to a gig after they had a baby. You know, like so sorry. And it's because there isn't access to motherhood unless you're a mother. And so our point of view too was really about providing that to everybody. And a lot of fathers and men in our life say, oh, I read this and it's really helped me support my partner in their journey. sharing diverse perspectives. It just was something that I don't know why didn't really exist in this way.

17:10I know.

17:10Lauren Levinger:So now that it's here, it's like it seems so fucking obvious. Like we're all on the Internet and we're all like sharing our stories. Yeah. But to be able to like read it in like a beautifully written way, just like every other topic is covered. Yeah. It just seemed you really filled. I mean, did you think that this was going to explode the way that it did? We didn't expect this level, I don't think. I didn't. Amrit's like, I did. No, I feel like we're so grateful for how it has exploded.

17:42Amrit Tietz:Well, a lot of people in the early days when we were raising for the CPG brand, and we did a very small friends and family raise, like minor, a lot of people we spoke with were like, a media platform's a waste of time. It's a waste of money. It's really hard to keep it afloat. No one's interested in this. Mothers would tell us this because they were like, people have Instagram. Why would they come to you and everyone's just, you know, like we got a lot of pushback on the community side. You know, they would say we don't want it.

18:09Lauren Levinger:Like the biggest fucking platform on Twitter. How are we not going to like monetize that?

18:13Amrit Tietz:And so it lit a fire under us to do it even more. Yeah. And of course, Ana Maria writes everything so beautifully. And we're just like a tiny team,

18:23Lauren Levinger:but it's been, yeah, really gratifying to get that kind of feedback.

18:28Amrit Tietz:And you know this too, but there's something nice when you touch every element of the brand itself. Like Lauren uploads everything. She puts all the mood boards together. She books all the creative talent.

18:39Lauren Levinger:You're doing all the mood boards? Doing all the mood boards. Oh my God. I love doing the mood boards. I know. We love doing the mood boards.

18:45Amrit Tietz:Location scout, production person. I mean, we're literally doing everything. I've styled some of the shoots. I do all the social. I'm literally like holding the light. We do the interviews. we're so there's not except for the exceptional writing which we don't do yeah we're just in that

19:02Lauren Levinger:that's why thank god you're not doing because leave it to somebody who fucking who's an expert yeah i like talked about this the other day on my instagram because i like threw an event at the house like really last minute and i was like i do all of this yeah like i'm like ordering the ice and like unpacking it into the yeti but i but not as a martyr like this is what brings me joy yeah and then like obviously somebody comes over and like helps me set up the table and like take my idea and doing it to things. But I think that like, I don't know, like when your hands are on, like people think that like, I don't know, I hear people be like, oh, you should like outsource everything.

19:36Lauren Levinger:And just like, and it's like, no, I think we should be like doing things and be responsible for what we're doing and then have the joy of like your careers have led you exactly to this point. Right. Like you're both creatives and you're a producer forever. And like you've been a DJ, but you've been, how many jobs have you had the last and you're same with me, right? And so you just see like, oh, like I know that that's going to be good. Yes. And I know how to do this because like I have experience doing that before. And you can't teach discernment. No, no. Is it my experience?

20:05Amrit Tietz:And that is everything.

20:07Lauren Levinger:That's a great, I'm going to, I'm going to use that all the time. Yeah.

20:10Amrit Tietz:And the other thing is, I mean, there are definitely moments of melting when we did our Lana Glazer shoot and we were on the sixth floor and the elevators broke and I was transporting i was styling and transporting like 20 garment bags and i'm texting lauren like we need an interview you know and you have those moments of i can't believe this and then it all comes out and i think what's so gratifying for us is we have hundreds and thousands of you know our small social account which is over two million views a month and so the reach and the reaction and the women who respond and say, thank you for validating what I'm going through.

20:47Amrit Tietz:I've never heard this talk talked about in a public setting. I feel so alone. I don't have, you know, access to insurance. Just it is so validating for us. And it's obviously coming from such a personal place. So the winds feel even bigger.

21:03Lauren Levinger:And I feel like moms are so used to like putting all of their energy outward. Like it's never focusing about them. And I feel like what's so nice about the way we produce and direct these shoots is like we're collaborating with talent to be like, do you like this? Like, what's the vibe that you want to get out of this? So they're getting something really nice out of the feature. The process doing this with you was like so chill and lovely and felt really safe and nice. And it was like, do you like these photos? What do you want the vibe to be? Do you like these photos? Great. Read this thing. Also, like I work with Anna Maria, too.

21:35Lauren Levinger:So it was like so great for me to be like comfortable. So comfortable. You know, it's like, and it's vulnerable. You know, it's like, I think there's a really, you know, mom stuff gets like very easily criticized. Yes. Because first of all, when I, when I gave birth and people around me were giving birth, like you don't know what kind of mom you're going to be. And so I've seen very type B people become very type A and like vice versa. And like, you know, people who said that they were never going to co-sleep, like only co-sleep, like you just never know. but those choices can be really almost like divisive in a friendship if somebody's like really into sleep training and somebody's like dead ass on co-sleepy it's this like interesting thing but for some reason like you see it on tiktok a lot too where like people will go moms just and women are the fucking meanest to each other i know anyway i don't know yeah there needs to be like a case study on this yeah i had someone kind of touching it on a podcast once and I need to bring her back on.

22:32Lauren Levinger:But like it doesn't make any fucking I mean, no, it doesn't. I can talk about it for fucking ever. Yeah. But so when when you like enter the mom level of it, it just gets really but hypocriticized losing my fucking mind with anxiousness when my profile came out because I was like, here we go. I'm just going to get like a world of criticism. And it was your space is full of love and support. Well, that's what's Yeah, we don't get asked that actually recently about like, well, have you experienced a lot of criticism or like are people in the comments criticizing different ways of parenting? And we like don't really have that.

23:07Lauren Levinger:No, we really don't. People are just like open to hearing what other moms are doing, like in just the most genuine way. And it's very like, oh, I'm not doing that, but no big deal. Like I still really respect what this woman is, which is what we need more of. Yes. And I think it's because we offer so many different perspectives. Yes. So it's you can't say like, well, they're really pushing this agenda or that agenda. Yeah, you're not. We're not. Yeah.

23:31Amrit Tietz:And it's also not our personal agenda. No, it's we're just facilitating the storytelling and your future. We got hundreds of women writing to us thanking us for sharing. So many blew up. Yeah. Yeah. Yeah.

23:46Lauren Levinger:The autism thing is fucking wild because it's so common. And I think there's just so much shame and it's very hard. Well, I feel like you talked about it on a different podcast, but about how when you were traveling in Italy and you were seeing kids that were neurodivergent, like being out and about and how your husband was like, that's not how it used to be. Like they would be inside. And I feel like that's kind of what we're doing now. And moms are doing now is like they're opening up and they're being okay with their truth and being able to share. And I think that's like the greatest power in like the stories that we're telling is like you can do it and like have differences and have differences of opinion, but like be confident in those opinions.

24:29Lauren Levinger:Yeah. And that's what that's what it feels like. I feel like people get crazy when they feel like they read something that differs from them and then they need to get it's like talking to a vegan. Yeah. And then as a meat eater, I'm like, but we or a part of what I'm trying to even just feel like you need to like defend this thing. But like, I love hearing what moms, like when I, obviously we're big, like schedule people. And I, I, you know, my kids are sleeping through the night at four months. But like when I'm with a mom who's talking about co-sleeping, I'm like, what a little yummy treat every day.

24:58Lauren Levinger:That little chunky monkeys in bed with you. Like that sounds so nice. Will that work for us? Totally not. Like, but does it, do I love seeing it work for other people?

25:08Amrit Tietz:I'm like, fuck yeah. I get hyper influenced too. Every time a feature comes out, I'm like, I'm doing this. Like when your feature came out, I'm like, we need to put Frankie down, not in our bed so we can have a martini after hours. Oh my God, totally. And then I live that for the week and then something new comes out. I'm like, I'm doing this now. But I do think that's so great. That must be interesting for you guys. I try everything now.

25:29Lauren Levinger:No, we literally like, oh my God. Why didn't I think of that? Yeah. But I think like motherhood is so fluid and like it changes constantly. So it's like, I could not describe what kind of parent I am. I could not tell you because we're changing all the time. Yeah, absolutely. And like right now I'm sleeping. Like we just moved back to New York and I'm like, he's not ready to be in that bedroom yet. Yeah, he's not ready. Yeah. I always say that to Davide because like Carlo will like sometimes if he's up in the crib, like last night he was like, don't go in there. And I was like, he's not ready.

25:59Lauren Levinger:And like Davide like took him out and like let him play for a minute. And then he's like, we're just going back to bed. he's like actually like really on this sleeping shit because he needs the yeah he's like I haven't even begun to like decompress for my day he's like this baby needs to go to bed so like I can process like what and then everyone's happy you know what I mean but like otherwise we are pushing ourselves to the limit and people are snapping and we just don't want to snappy we don't we don't

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28:30Lauren Levinger:I want to talk about how you're scheduling your life as like working mothers. Yeah. Because you are running a lot and you are very hands on with all these things. And this is constant. And we could also get into it later. But like, you know, you guys are developing products. I was told offline when they are. And they're fucking amazing. but you know and that's a whole other aspect that you're working on that people don't know about right and like getting a you know FCC approval like real FCC while we were talking fuck me excuse me FDA approval you know you have to go through all these really intense so you're managing a lot that people don't even know that you are so how are you guys working out you're just getting you're there's texting at 1am yeah I feel like there's like this combination of we don't have boundaries.

29:26Lauren Levinger:No. However, we have schedules and I think we respect each other's schedules, but we also don't have boundaries. So I think both of our kids are in daycare. So my son goes to school from nine to five. He's like a working man. Yeah, he's a working man. He has a schedule. So I am working that whole time. Yeah. You know, like I'll try to do a workout. I'm trying to be better about that. But besides that, I'm basically working beyond that. I feel like we're just always working to be honest are you working from home or do you guys have an office we have an office at wsa oh we love i want a wsa office so come come and it's also nice

30:04Amrit Tietz:because it's a very collaborative workplace so we always run into people there we always know it's genius it's the best and we work closely with gabby who's an advisor of the brand so yeah

30:15Lauren Levinger:our icon in queen yeah i was so nervous when i met her at palm heights for the first time and And we're going to be back again. And then we're going to be back. I have not told my family that I'm going on that trip. Yeah. You're like, FYI, we're more than Carlo. Yeah. Do it. Might do like a little beach baby moment. Yeah, because he's great. And like, then it takes the way, you know what I mean? I was like, good compromise. It's like me taking a travel. For sure.

30:40Amrit Tietz:We're malleable. When one of us has to travel or when one of us is solely parenting, we're accommodating. And we are just conscious that we're both moms who prioritize our kids first. But that we're closely followed second. We're in relationships. I don't know. How is your relationship?

30:58Lauren Levinger:Speaking of your relationships, but like how's the relationship been with the two of you? And it seems like you guys just have a very fluid understanding of each other. We do. And I think, I mean, I really -

31:07Amrit Tietz:We've never had a disagreement. No. Yeah. We really haven't. Wow. Yeah.

31:10Lauren Levinger:Not like a, yeah, we've had like moments where we - Don't see eye to eye. Don't see eye to eye. We're able to like talk through everything. I feel like because we are both moms, we give each other a lot of grace and a lot of support. So that's a very nice working environment to have.

31:25Amrit Tietz:Yeah. And I'm always like, I have a gig. I have this. I have that. I got to go. I need to start early. I need to wrap early.

31:29Lauren Levinger:You're also doing things to pay your bills because this is not, you know, as many founders know at the beginning. We have never taken a set of money. We don't.

31:37Amrit Tietz:For almost three years. So we have to. If Lauren's on set or if I have a job, that's the reality of the world we live in.

31:45Lauren Levinger:And that's why we text at 4 a.m.

31:47Amrit Tietz:Yeah. Yeah.

31:49Lauren Levinger:I don't mind that. Like I like the couple of people that I'm always like, text me anytime. Let's just have this group chat going. Yeah. And then it's all there and it's all documented.

31:58Amrit Tietz:The thing too, it's not like we have a nine to five and go into an office we don't like. We love what we're building. It's so personal for us. it does it's work but it doesn't feel like that oh I need to work we want to we're so lucky to be in the business of uplifting moms like what a privilege so happy to do it I mean it's 24 hours

32:22Lauren Levinger:a day a beautiful thing which we do how has your audience surprised you question I mean honestly I think one of the ways in which they surprised us was how we started with just doing these get sticky features and profiling people within our networks that we really admired. And then all of a sudden, we started getting a lot of inbound emails about, I want to share my experience. I want to write about this topic. I've never found a platform that could house my type of work. So we've had this really amazing influx of people wanting to share to us. And it's created this whole other part of our site that's really robust and I think sits just as highly as our Get Sticky features.

33:11Lauren Levinger:Like they're both like the essays, the self-submitted essays and the Get Sticky features perform just as well as one another. So I think that's been a really nice surprise to get that much inbound.

33:23Amrit Tietz:Yeah.

33:24Lauren Levinger:That's so beautiful.

33:25Amrit Tietz:And for most of these, you know, women, mothers, it's their first byline too. So I think being able to provide that is really nice. And legitimize their story.

33:37Lauren Levinger:I think I've got for Substack to like allow all these people. I mean, it's like a really beautiful way to like create a media empire, like within something that functions so well, because having to do all this on your own and like build all that out is so hard. It is. But I feel like there's something about Substack that creates a really loving space. Yeah.

33:56Amrit Tietz:We actually moved. We started in Klaviyo and moved recently to Substack. So I wish we started in Substack from day one.

34:06Lauren Levinger:But we learn as we go.

34:07Amrit Tietz:We learn as we go.

34:08Lauren Levinger:I've heard of a lot of brands, like big brands that started on Substack and then they were like, I could do this myself. Like, why am I on here? And I've left and then like completely had to like then they had to go back. Yeah. You know, so it's like for anybody thinking about like your niche on Substack, fucking stay on Substack. You don't need to be like some sort of hero that's building out a fucking web platform.

34:29Amrit Tietz:But also we sort of share stories in different ways across the different channels. So Substack really is like the roundup. Oops, sorry. Is really the roundup for us. And it redirects everybody back to the site because we both love long format. and for me I won't speak for it but for me personally it's like I love obviously I love to brain rot and go on TikTok but I wanted to fully be able to tell such a you know personal story in a very deep dive B way yeah and you can't do that just like with little bits and bytes so of course we have the social and the substack but being able to you know share in detail on the site is kind of we redirect we need long format we need long we need a

35:15Lauren Levinger:Yeah. And our brains and our brains. Yeah. Yeah. But I mean, people, I mean, how you're so it's like reading like a novel or something that you love and it's a mom that you followed and you get to see a different. I mean, we think we know people so well. We have such sick parasocial relationships from these like even if I went to tiny dots on my screen, what is that a minute and a two, you know, maximum 10 minutes out of my day, which is great, you know. Yeah. So to be able to really see a whole different side of a mom that you admire or like had a girl crush on or maybe looked at her and you were kind of like, didn't even like her very much.

35:47Lauren Levinger:Like you're reading something that's giving so much depth to these women who are like you see on Instagram. Yeah. And we also like, we remember being like in the Reddit holes when we were pregnant and just like searching for answers, searching for like validation. So when we started Spread the Jelly, we were like, this is a really nice alternative where we're putting faces to experiences and showing people how you can do this so I think you can own the sticky yes you can you really can it's funny how it's still like I keep thinking about into the gloss and how I'd be like I would if I was like out of mascara I would go in there and type yeah and then I would see like who I related to you know so it's like the same thing with spread the study I can type in a topic and you can be like oh here's like a here's a hand again for like a real story like a real woman that I admire what's going on.

36:39Amrit Tietz:And I think to expanding the conversation around motherhood to the mother-daughter relationship, the family relationship, pregnancy curious, what does it look like for me? We feature womanhood and how it pertains to motherhood, but it's not exclusive to moms. And I think that was also something that was lacking in the media landscape.

37:00Lauren Levinger:Yeah, and I think that's another surprising thing about our audiences. Like we have brought so many more people into the fold of motherhood. who are not moms themselves. So we're like, we're mother-centric, but we're not mother-exclusive.

37:11Amrit Tietz:Yeah, the most common thing I actually feel like we hear is, oh, I'm not a mom yet, but I love spread the jelly. Yes, yes. And it makes me feel like, younger girls, yeah. Yeah, it makes me feel like motherhood is something that would work in my life and not such a disconnect to who I am as a person. And that to me is, it's huge. Because it's kind of like when people say that you look good for your age and it's a backhanded compliment, right? And then it's like, oh, I can't believe you're a mom. Yes. And that's a really common sentiment to you. Oh, who's with the baby? You know, like it's just a very like outdated mindset.

37:46Amrit Tietz:Yeah. And so when women say that, I'm like, yes, we're actually reframing motherhood. Yes. In a way that feels aspirational.

37:52Lauren Levinger:Absolutely. Because there is that that oh, like, oh, you're a mom comment is like very funny because someone said that to me recently and I was like, what am I not have like a robust hot life? Yeah. Yeah. children try being in nightlife i know you're a night everyone's like what are you doing out i'm

38:08Amrit Tietz:like not getting my eight hours that's why i'll never wear a ring i don't need to know i'm in the red i know that love them but don't need the comfort you know i don't need to be reminded yeah

38:18Lauren Levinger:have there been any stories you've shared that people grab like majorly gravitated toward that you were surprised about yours yeah i was gonna say the same thing we're not surprised but yours heavy hitter but yeah we actually had and you're gonna have to remind me of her name but we had an essay about how someone's ovaries didn't scream, but then she became a mom. And Carrie Matoza.

38:39Amrit Tietz:Yes.

38:40Lauren Levinger:And her essay, I think, really, you know, was one of those unexpected high performers because so many people felt that same thing. Maternal ambivalence. Yeah. Just like also the landscape right now. I think people are. You know, I've been telling a lot of people, like, if you're not like dying to have a baby, like live your fucking best life. Yeah. Yeah. Yeah. I mean, but it is really interesting to hear. I didn't read that story, but someone told me about it. Yeah. Because I have a lot of friends who have decided recently, like not to have children, but then that story, they were like, wait a second.

39:16Lauren Levinger:No, but it's true. And I think like there's a larger conversation, obviously, about support right now and where like if you don't have that support in place. Should you be? Can you be a mom? I said that before I got pregnant with Davide because we cohabitated by accident. And then we were trying to figure out like, so are we going to keep doing this or whatever? And I remember saying to him, the amount that we work and we all get along really well. And if she lives alone, she's going to decline. We'll have to move her back in eventually anyway, you know, because it's from a lot of, you know, you can't live a life for 40 years somewhere and then put your, And by the way, the parenting aspect is something that's like a whole other.

39:56Lauren Levinger:But I said to him, we need support to have a happy, healthy marriage and work and have children. Yeah. And so, you know, that is something that's like very real. And I see a lot of people that like have kids and I'm like, have you thought about like how you're going to be able to support this whole, you know, and then these things come up later and they're like, I can't believe how stressful this is. And I was like, yeah. Yeah. And I think that's why we wanted to showcase, like, we call it, like, it's the sticky stuff. So you could show these aspirational stories and moments, but you also want to be very real about what this entails.

40:33Lauren Levinger:Because then someone can make an informed decision about, is this for me or not? I think making an informed decision is really smart because I see people's whole personalities after they have kids, like, becoming, like, how hard it is to have a kid. And I'm like, yeah, our government doesn't support you. Exactly. Don't be shocked about that postpartum. Yeah. Let's read about that now and understand what that means. Yes.

40:52Amrit Tietz:So you don't feel so blindsided. Yeah.

40:55Lauren Levinger:You're going to get a hospital bill.

40:56Amrit Tietz:Actually, it's going to be a big one. It'll be a big one. Yeah. And if you want to find out how to negotiate that down, go on TikTok. And Amrit, yeah. Amrit taught me all the time to do that with my hospital bill.

41:07Lauren Levinger:And the woman was like, have you been looking at TikTok?

41:09Amrit Tietz:I got mine down significantly. After Amrit, I did not. I had a biopsy and I was like, wait,$10 ,000 later for a biopsy?

41:19Lauren Levinger:She was like, watch this TikTok. Take notes. It worked. Call the hospital.

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44:06Amrit Tietz:A Peyton Dix and Alicia Keys, mother-daughter duo. Because I also think what was interesting was I got to see a very positive role model of motherhood and the mother-daughter dynamic. And as someone with a daughter, I was like, how can I develop that kind of relationship with my daughter. And so that too, that was really eyeopening for me because it was like learning firsthand through other relationships.

44:32Lauren Levinger:Yeah. And a lot of things really interesting.

44:34Amrit Tietz:Yeah. A lot of people responded to that saying, it's really nice to, you know, see sort of having this role model of they've such an incredible relationship. They talk every day. They're very close. Peyton came out to her and her mom was like, I know we knew that, you know? So it was just seeing how they sort of became they, you know, mother, daughter and friends. I'm like, I want that dynamic. And I think to being able to have access to that is, yeah. Yeah. And I think

45:02Lauren Levinger:there's actually a lot of features on our site where it's about reconciling your own childhood and your own trauma. And I think there's such good examples of women on our site who are like doing motherhood in a different way than they were raised. Yeah. And I think that's also very inspiring. Yeah. Well, I think a lot of us are doing it differently, right?

45:22Amrit Tietz:Oh, one last note. It's a running joke because every time a feature comes out or an essay, I'm like, this is my favorite. But Alexandra Evans, who was on A View from a Bridge recently and went super viral, she told in long form her birth story. And it was why I dread my child's birthday. And, you know, there's this line I always think about where she's like, you wouldn't expect anybody to celebrate you know a fatal car crash and most women almost die in childbirth so why is there this expectation for this day to be so joyful and I remember when I was making the social for that just like I was like sobbing in tears or just falling on the keyboard because I I had this vivid flashback to when I gave birth to Frankie and I kept saying John that was the worst day of my life and he was getting really offended but I'm like I nearly died yeah you know it was like Like it was terrifying.

46:12Amrit Tietz:And they kept handing it to me and I kept handing her back because I was like shaky. Yeah. Like all drugged up. And I think discussing all of these things that feel maybe taboo or shouldn't be talked about or sticky is resonating with a lot of women people.

46:27Lauren Levinger:Of course. Yeah. Because we've had to all just like shove that down for so fucking long.

46:32Amrit Tietz:Men and women. Yeah. We had Chase Cole's interview come out last week and she talks about how her son came early and because her son came early, her husband had taken, her partner had taken off, you know, the wrong window of time, not wrong window of time, but they were planning on the due date. No, her son came so late. So he was expected to be back at work a week later. And she was like, nobody would ever ask a mom that, but he was expected to be back at work a week later. And I couldn't even be mad at him because dads are going through it too. So I think it's just this, it's across the board.

47:07Amrit Tietz:Yeah.

47:08Lauren Levinger:She's going to have back-to-back babies, huh?

47:11Amrit Tietz:Good for her.

47:12Lauren Levinger:It's amazing.

47:13Amrit Tietz:I was trying to be on that train, but I couldn't catch up to her.

47:17Lauren Levinger:Listen, however the baby comes is how they're supposed to. Yeah. I agree. Yeah. Because I hear every time I go somewhere with a group of people, I have one at a kid's birthday party last weekend. They were like, okay, so your kids are three years apart. Well, that's a really good. Because we really wanted them to be back-to-back. And I was like, But there's no fucking magic age difference between children. That fucking works.

47:40Amrit Tietz:But it is hard to not take, like, sometimes when you're going through it, it's good to just mute everything because I cannot look at another celebrity back-to-back pregnancy announcement. Like, I'm like, what fertility drugs is everybody on? I know. Like, why not? I've heard. I heard that. Yeah, I heard.

47:55Lauren Levinger:GLP-1s are magic for fertility. I heard that.

48:01Amrit Tietz:Yeah.

48:01Lauren Levinger:I mean, there was like a couple articles that came out about like,

48:04Amrit Tietz:ozempic babies but like Hashimoto's a lot of a lot of what do I mean yeah yeah I don't need to

48:10Lauren Levinger:hear feedback from somebody being like don't promoting yeah just sharing information yeah it's just but a girlfriend of mine had been trying to get pregnant couldn't get pregnant like it's you know obviously miscarriages and you've spoken personally about this recently you know we've all gone through it but you know my I always say like thank god you did get pregnant you know because there's so many i don't i don't know what is happening and someone we deserve a fucking answer for like the high levels of infertility that's going on it's desperately heartbreaking but a girlfriend of mine couldn't get pregnant for years and her doctor had her micro dose manjaro when she got pregnant now it's incredible yeah yeah i mean that's just one option but there's i mean listen there's also that's the hardest part is like you hear so many like i I was upset.

49:01Lauren Levinger:You know, we had sex this way or we stopped trying and it worked or this or that. You know, it's just you never know what's going to happen. I just always say it's just the God stuff, unfortunately.

49:09Amrit Tietz:Yeah. Every story is radically different.

49:11Lauren Levinger:Isn't it a lot of radically differences? Yeah. Yeah.

49:14Amrit Tietz:Even being like getting pregnant with Frankie. That was my third pregnancy in one year. I never got a period. I was on a bender in Europe off my nut, cooked on a boat in Portugal. and then I you know land in Morocco and I'm violently vomiting in the airport and I'm like fuck I'm pregnant I know it no and it was supposed to be my like get lit with the girls Europe vacay after going through two traumatic miscarriages and it just like it will take she's your party girl yeah she's my party girl she's your party girl she's so funny so you that yeah it just comes away it's supposed to

49:51Lauren Levinger:but I think

49:52Amrit Tietz:that's another thing about it

49:53Lauren Levinger:like all of being able to talk about all of these things, whether it was like the position you were in when you conceived your baby or you just are looking for hope. And I feel like that's another thing that like Spread the Jelly gets to do is like it's a hopeful platform. It's not a scary one. Like we're going to talk about loss. We're going to talk about infertility, but we're also going to talk. It's so joyful. And like you see the full spectrum. Yeah.

50:20Amrit Tietz:It's kind of like, you know, when you're pregnant and And then people are like, that's my invitation to dump my birth trauma on you and tell you the worst birthing story of your life. Yeah. Or enjoy the sleep. You're not going to get it anymore. Enjoy the sleep.

50:34Lauren Levinger:No, that people have to stop that. It's so fucking lame. Yeah. You're a dick. Yeah. Fuck off. It also doesn't work like that. Right. But also, like, don't make me. I was you know what? I listened to all those horrible things when I was pregnant with Carmela and I would cry like the three months before I gave birth. I was like, how am I going to do this? And I was scared because of all the bullshit everybody told me. Right. And you know what? My newborn experience with her was fucking fabulous. Same. Yeah. And I feel like it's so important. That's why we're also like, we have to represent like the good positive birth stories.

51:06Lauren Levinger:We have to. Lauren had it. I'm always like, tell them your story. I'm like, mine was excellent. Yeah. You know, and like, it's nice to have both. Yeah. Because this pendulum swung to these truth bombs. Thank God. and it was like cool to be like really negative about motherhood for a second there and I was like I don't want to no

51:23Amrit Tietz:mommy needs a wine yeah she does need a wine but you know she's also having the time of her life yes also it's like

51:28Lauren Levinger:having a kid is awesome it's true so that to me the other day it was so cute it was like Al Wilmot and he's such a good like he and Kara are like so great and like he sent me a photo or a video of his son and I said how amazing is this and he said I'm having the time of my life yeah this is like our friend we've known him for 20 years who's like party boy in New York, building businesses like, and like to hear that from dads too, that they're just like enjoying this so much is just so, I said the same thing to him. I said, I want another one. Yeah. I love this. I also think fatherhood is having a rebrand if we're being honest.

52:03Lauren Levinger:Like we all have. You guys need to do like hot, like our husbands need to do like. Our husbands need a platform too. What is it?

52:10Amrit Tietz:Spread the. I don't remember what they're saying. Spread the jelly with men sounds like. Jam or something. Spread the jam. Yeah. Spread the butter. I did a mutual friends podcast and he's also a new dad and he goes, all husbands need to do spread the butter.

52:23Lauren Levinger:I'm like, yeah. You're like, no, no. We can, yeah. We'll do it. It sounds too similar to semen. So yeah, it does need a different.

52:29Amrit Tietz:As you know, like because you're coming in the trip, we're building out sort of the maternal experience physically and we want to build it out in a stage specific way. So we're starting with pregnancy and early postpartum, but we're also doing something in sort of like loss and recovery. and I had a friend who sent me this non-profit website and it was said Sad Dad's Club. And it was essentially a place for also men to grieve loss. And it's really nice now that we're expanding the conversation to fatherhood because for so long they've not been considered. And even like today, this week, I had to have like a namaste moment, not like make it about me because John said, you know, in his kind of Minnesotan like everything is good with him and it's never bad and he kind of didn't is like I'm not okay wait so oh we maybe we should go on birth control because like I can't like do this again too soon like I think he's he was trying to find a way to say I need a moment to process everything that's happened yeah out of 13 week loss for like those who are new here and so So I had to take a pause and not be like, it was my body and, you know, just make it about me because he's also going through it.

53:44Amrit Tietz:And it was not what I wanted to hear. But the fact that he could be and express express that. Yeah. And Midwestern people never tell you shit's going wrong. You know, they're like, it's good. It's fine. So I really appreciated that. And men don't feel like there's space for them to be like, yeah, the birth was crazy because it's all about the woman as it should be. But I remember looking at John during the birth and he looked really stressed. He was like, oh, shit's really gone wrong. He's responsible to update everybody. Different times. Australia, LA, Minnesota, you know. Across multiple times.

54:23Amrit Tietz:Across multiple times. You know, so we also want to create a space for them. Yeah. and someone we can add that to our ever growing to do that'll be it i like pitch that to nanette

54:32Lauren Levinger:because i i the dads went all up to dinner one time and they like sent me a photo of all the dads so good the screens out all looking at the nanette and i was like hot dads with nanettes yes that is fire yes i was like that's a fucking did they pick that up no they didn't they should but they still should i should repitch that because i was like i'll pass the dads like

54:53Amrit Tietz:it's our husband yeah i have a similar photo which is dj dex and then the guys i'm djing with have the soccer up and i have the baby cam up and it's just the two parallel lives so funny this is what you're watching and this is what i'm watching yeah yeah what's going on with building out

55:13Lauren Levinger:fucking cpg i mean it's so fun the jelly universe is yeah the jelly universe is coming we have been working on it for a few years and we're getting very close to being we have a little holiday

55:27Amrit Tietz:surprise we have a holiday we have a holiday surprise dropping which we'll tease on the trip so you'll be the very you'll get a test type and that will be a more accessible fun game that people can participate in right everyone not just moms but we are sort of the cpg specific to maternal fertility, pregnancy, postpartum. Yeah.

55:51Lauren Levinger:How was the process of raising money?

55:54Amrit Tietz:We, okay, here's the cool thing. Yeah. We're going to self-fund a lot of it because partnerships are doing well for us at Spread the Jelly. Good. Because we haven't taken a cent. No, no, no.

56:04Lauren Levinger:This is really good for people to know. Yeah. Because, you know, we've had to learn the very hard way, like about working with people, you know, because you never, it's nobody's fault, but like getting in business is fucking sticky. And so you guys being able to not have to bring on more people and deal with more personalities and the whole thing. And it seems like you guys have like a great group of women that have invested and are also advisors and you all feel like very seen and safe and comfortable, you know? I think our cap table is so unique and so supportive and we're very lucky. Like we have a lot of founders on there.

56:43Lauren Levinger:we have a lot of men who really get it we have a lot of moms obviously so but it is and it's been

56:49Amrit Tietz:friends and family we haven't taken on institutionalized funding few family office checks but we're in a nice spot too where the goal is to only keep it like that yeah and when we go we are doing a very small round and we're going back out but i think we don't have to prove the value of what we're doing anymore as we did in the beginning and it you know as you know fundraising is so time consuming. We kept having to sell the vision. And at one point, Lauren and I went, we're just going to build it and people will see the vision. And we have that now. We have the metrics. We women want to talk about it.

57:22Amrit Tietz:Women want to be supported through this journey. And we have the proof. So it's this time around it's been a little easier. Yeah. Yeah. I mean, how fucking incredible.

57:32Lauren Levinger:It's really exciting.

57:34Amrit Tietz:But we are still taking checks, people. Call me.

57:38Lauren Levinger:Has that been, you know, this is the first time that either one of you have like ventured into this zone. So how was it? How has it been? I mean, what was like been the biggest surprise about making products? It's it's honestly been so fun to learn about all of it. Yeah, it's crazy. And like there's so much that you wouldn't even expect to like run into. And I think we have been really lucky to surround ourselves with people who have done it before. So we have like these guides and brought these products to market who have brought products like this to market but this category too it's like

58:10Amrit Tietz:we're selling to mothers we're not you know it this is the most sensitive time of their life fertility pregnancy we need to make sure that everything is across the board so that's why we've been you know very stringent with regulatory with focus groups with testing even just from early pd we did so much internal polling with the women in our lives on how can we make this experience better for you. What was lacking through this journey? What did you what kind of products did you wish?

58:42Lauren Levinger:Well, it's funny now that social media, right? I feel like not to like minimize and diminish these like big moments, but like it the circle has been like most women sharing it, like sharing a lot. It's like you get married your whole wedding. And it's like most women, fortunately, like have a miscarriage. You share your loss and like, thank God, you know, hopefully there's like you have your like angel rainbow child that comes. and then it's like all this like oh my god now we're following her along this path of like all the pregnancy surprises and then it's like what's in your diaper what's in your hospital bag yeah and then it's like the products that you need to survive the first three months yeah and you just you're following everyone so deeply on all these like different journeys that they're going through but it's like so funny because at the end of the day like the big questions i always get are like what products do you yeah right yeah right we want to be not consumerist fucking assholes but you need them but you need them and they're helpful and the products I had at my side table changed my fucking life yeah reaching over and grabbing something and just putting relief on your body yes yeah I will say too

59:47Amrit Tietz:the product landscape hasn't evolved in a way that life has right so the maternal experience is so varied now LGBTQ community like people are parents surrogacy adoption people are parenting in different ways IVF and egg freezing and all of these different types of maternal journeys haven't been considered in products. It's very straight white sis. And that's the other thing too, is we believe that this experience deserves to be more inclusive. So...

1:00:18Lauren Levinger:And we also think the experience deserves to be more joyful. And I think the products were always like, this will get you through to the next thing. But during that time, you felt kind of like this patient that was being patched up and we want that to feel... And you are. You're like

1:00:32Amrit Tietz:You're stitched up and you're bloody and it's weird and gross and sticky. But it can be fun too. Yeah.

1:00:40Lauren Levinger:The products are going to make you feel better about the whole experience. Yeah, good. I want a cute product. We want a cute product. I want a cute product. Yeah. I don't want a weird hippie product. No. I don't want something that's like too sterile. I want cute. It just feels like dignified. Yes. You know what I mean? I just want to be like some dignity. We want some dignity. And like self-ownership back to the process. Yeah. Okay. where do you see spread the jelly in the next like five years? Gosh, well, we have thoughts. I'm sure that's in a deck somewhere. Even within like the next year. Yeah, in a deck.

1:01:11We want it to come to life more in real life,

1:01:16Lauren Levinger:like not even through just like the smaller dinners that we're hosting, but we want everyone to be able to experience it. There may be a club coming soon.

1:01:24Amrit Tietz:Social club trips, community events that are accessible and free. Yep. resources that are free medical you know we just want to make this as accessible as possible we're also redeveloping the site so people can interface easier with one another amazing so lauren and i aren't forwarding incoming emails from the contact thing to you know what kind of like because we also shied away from making it feel like transactional affiliate people will write to us and be like, hey, I read this profile. Can you let me know what kind of medical cap this woman was referring to? And we have to physically link all these incoming inquiries together.

1:02:06Amrit Tietz:So finding a way where people can connect directly, that's part of our evolution. Yeah.

1:02:12Lauren Levinger:Lots to come, really. Lots to come, yeah. Good. I'm so excited. And literally grateful. And then moving forward, I think I just want to end, if there's one thing that you could change and like the cultural conversations surrounding motherhood? Because now you've done all these profiles and you're going to continue to do your work. But for each of you, if there's something that you could, you know, shift and talk about more like the personal teach of you, what would it be? I think that it would just be continue to share your experience, even if it sits outside of what you think is normal. And motherhood can look a million different ways and don't be scared of someone coming back to you and saying like, you're doing it wrong because you know what you want to do and you should live in that truth.

1:03:02Lauren Levinger:So I think just everyone speaking up about how they do it is helping someone else feel validated in how they're doing it. Yeah.

1:03:11Amrit Tietz:I think just reframing stereotype, a lot of it is, you know, I think it's amazing if you decide to focus full-time on your child. I think it's, you know, that's rad to me. but on the flip side I also don't want you know the conversation to always be around who's with the baby her part my partner you know I think reframing all of these stereotypes that have just been really hurtful to motherhood because then you know it creates sort of guilty like oh yeah I mean I'm working and people try to do that to me a little bit and I'm like yeah not available no so just kind of shifting the narrative a little bit that's really what we want to do with the work we're doing.

1:03:48Amrit Tietz:And I think we're doing it already.

1:03:50Lauren Levinger:Definitely what you're doing. And you can see it in the, as we spoke about, like the way that your community is so receptive. It's like, even if one story is so different from the other one, having both of those differing stories just shows that like, this is a judgment-free zone and like, it's just what works for your family. Yes. Which I think we were like missing in a way that was doing us harm. And so thank you to both of you for filling that gap. And I'm so excited to like put whatever products I can that you're going to come out with all over my body. And thank you for being a part of it.

1:04:24Lauren Levinger:Yeah. An early adopter. An early adopter. Yeah, of course. Yeah. Well, I mean, think about this process, too, is like I've known both of you guys like through pregnancy and having kids and you were had a young child and raising money and sending decks and doing this. And so you're actively living everything that you're talking about. So thank you both of you so much. Thank you so much.

1:04:47Lauren Levinger:And that, ladies and gentlemen, concludes this week's episode of Everything is the Best. I hope you enjoyed it. Please rate, review, subscribe, all that stuff. Maybe leave a comment. Go ahead and follow me on Instagram at Pia Barancini. And I hope you have a fabulous, fabulous rest of your day. Love you. Ciao.

1:05:14Lauren Levinger:Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.