lil solo with pp

20 Aug 2025 · 54 min · 20 chapters

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In short

A solo episode where Pia (Thea Barancini) apologizes for a late upload, then shares a “day in the life” recap, a Pebble Beach brand trip with her husband Davide, and advice on keeping family legacies and navigating adult friendships. She also discusses her postpartum recovery and runs through multiple sponsor reads.

Guest backgrounds

No guests appear; it’s a solo episode.

Key claims

  1. She stays “behind” because she records time-sensitive updates and sometimes reschedules recordings.
  2. She keeps her late father’s legacy alive through photos, stories, and traditions—especially cooking with her partner.
  3. Adult friendships change due to values, proximity, and “ease,” and falling outs can be resolved by hearing multiple perspectives and setting boundaries.
  4. Hydration needs electrolytes; water alone isn’t enough.
  5. Nutrafol and Higher Dose helped her hair growth and postpartum recovery (personal claims).

Notable examples

  • Pebble Beach: Cadillac provided a new electric Escalade; Davide’s childhood car obsession resurfaces.
  • Her daughter Carmela recognizes “Grandpa Chuck” in a framed photo.
  • A friendship falling-out: she argues people act from different “databases” and there are “three versions” of events.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Behind the Scenes of Podcasting

0:15 to 1:46

The host shares insights into managing podcast schedules and pressures.

“And then today was crazy, whatever, long fucking story short, this podcast is late.”

Pebble Beach Experience

1:46 to 2:48

A personal account of a trip to Pebble Beach and driving a Cadillac Escalade.

“and I think I'm just going to kind of like plow through those.”

Reflections on Marriage and Connection

2:48 to 5:52

The host reflects on the importance of quality time spent with a partner.

“and i hate bringing that up because i know not a lot of people have the you know ability to do so but if you do i mean it's really wild once you're just in a alone in a car with the person that you love.”

Influencer Culture and Personal Growth

5:52 to 8:08

Discussion on the complexities of influencer culture and personal relationships.

“But this person was like, this is like the lightest, yummiest, like it'll make you feel like you're 14 again.”

Appreciating Hard Work and Family

8:08 to 9:08

The host talks about appreciating hard work in the family and personal sacrifices.

“And I didn't feel like making it tonight because I also had to do this podcast, but I knew my podcast was going to be extra late because it was important for me for him to come home to dinner.”

Appreciating Hard Work and Family

9:31 to 10:58

The host talks about appreciating hard work in the family and personal sacrifices.

“You've probably seen a million ads for hair growth products and thought, but there's no way that actually works.”

Appreciating Hard Work and Family

11:15 to 12:58

The host talks about appreciating hard work in the family and personal sacrifices.

“A brand that has been absolutely instrumental to my mental and physical health and has really helped exponentially with my postpartum recovery is higher dose.”

Appreciating Hard Work and Family

13:04 to 13:21

The host talks about appreciating hard work in the family and personal sacrifices.

“which I'm really excited to offer everybody.”

Answering Listener Questions

13:21 to 14:00

The host begins to address listener questions submitted in advance.

“Okay, fine, we are, but that doesn't define us.”

Keeping Grandpa Chuck's Legacy Alive

14:00 to 19:26

Learn how to keep a loved one's memory alive for future generations through storytelling and traditions.

“I'm going to power through the questions you submitted in my channel.”
Show all 20 chapters

Navigating Adult Friendships

19:26 to 22:04

Explore the complexities of adult friendships, including changes in dynamics and values over time.

“I've been, God, this has been such a crazy major topic of conversation lately.”

Understanding Conflicts in Friendships

22:04 to 28:00

Discover insights on handling conflicts with friends and the importance of empathy and perspective.

“also Davide and I will like connect with another couple and like think they're really great.”

Navigating Friendships and Venting

28:00 to 32:24

Exploring the dynamics of friendships, venting, and the importance of moving on.

“horrible, then there's obviously like someone's going to reconnect.”

Navigating Friendships and Venting

32:49 to 34:40

Exploring the dynamics of friendships, venting, and the importance of moving on.

“And I'm also obsessed with like all the bags that I wore in high school that are now oddly popular again, because that's how old I am.”

Navigating Friendships and Venting

34:46 to 37:06

Exploring the dynamics of friendships, venting, and the importance of moving on.

“That is therealreal.com slash best to get$25 off.”

A Day in My Life Recap

37:21 to 42:00

Recapping a typical Monday, including therapy, family, and business updates.

“Okay, someone wants a little day in the life kind of recap.”

Building a Business with Equity

42:00 to 45:50

Learn about the speaker's approach to structuring a new business with equity and cash.

“And he feels so passionate about the business.”

Creating Brand Cohesiveness

45:50 to 47:16

Discover the importance of brand identity and guidelines in business.

“And so that was a big conversation that I had today.”

Event Planning and Budgeting

47:16 to 49:16

Explore insights into organizing events and managing budgets effectively.

“And I have references that are from a very specific antique Sicilian magazine.”

Personal and Professional Balance

49:16 to 53:08

Hear how the speaker balances personal life, work, and various responsibilities.

“And I feel really, really good about that.”
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Transcript

Automatic transcript. May contain errors.

0:00The following podcast is a Dear Media Production.

0:14hello my ladies oh my god i said ladies but i wonder if there's any men that listen to this hello boyfriends or husbands that are in the car being forced to listen to this podcast how are you someone today i ran into said you do so much how do you do it all and i said i'm behind on everything not everything i'm sorry one you know one thing is always kind of behind and oftentimes it's the podcast and so i want to issue a formal apology to my producer olivia because this podcast is getting turned in late and it's because of my, I was going to record a podcast with someone and then they had to change their schedule.

0:58And then today was crazy, whatever, long fucking story short, this podcast is late. And so if it comes out late, that's why, because I was going to record it last week, but then someone was like, oh, we'll record one this weekend. And for some reason I have in my head that these podcasts need to be like completely up to date. So I don't record solos or episodes of Davide in advance because I like, you know, you guys all see what I'm doing on Instagram. And so I like the updates that I give on here to be time sensitive. Pressure I would just put on myself completely.

1:35So for all of you saying, how does she do it all? I'm fucking behind. And this episode is an example of that. Okay. So last week, all of you submitted questions in my channels, and I think I'm just going to kind of like plow through those. Although I will give a little update that we went to Pebble Beach for the car show with Cadillac and they gave us their new electric Escalade to drive up there. This car is a fucking like private plane boat on wheels. I've never seen anything like it. There's captain seats in the back, which is like my favorite thing ever. And something that I do very much need in a car because I have both my kids and my mother usually in the car and they're all squished in the middle seat.

2:30And so I have a captain seats. Carmela can be cute, cozy, climb over, like have the whole row in the back to herself. And then my mom and Carlo are comfortable in the middle. this is just me you know turning into a soccer mom but that's something that needs to happen and david and i it was truly so unbelievably nice to just quietly connect with my husband and i hate bringing that up because i know not a lot of people have the you know ability to do so but if you do i mean it's really wild once you're just in a alone in a car with the person that you love. And it's, you know, you're not talking solely about what's happening in the next two hours because it was good.

3:15You know, we like were in the car on a road trip and it was like a five hour drive up there. And it's such a beautiful drive. And Davide loves cars so much. I mean, and he grew up being obsessed with cars. Like his uncle was a mechanic and he had a Fiat and that It was like such a big deal to Davide. And he taught him so much about cars at such a young age. Obviously, he always watched Formula One. And he knows, I mean, he knows so much. If like I point to a car, he'll be like, oh, that car was this, you know, the Porsche was had this engine until this year. But then that year they used engines from this manufacturer.

3:56So that's why, I mean, it's just, I wish I cared about fucking anything as much as I care of these dudes care about fucking cars and watches and so it was very beautiful to watch him have this experience with the level of gratitude that he does you know i think i could also like talk candidly about like the experience of a of like i don't like to call them i wouldn't i don't think I would, I wouldn't call this an influencer trip because we were with people who, this is an interesting topic, right? Because the word influencer can be used with such a negative connotation. And I don't want, it's such a, it's such a real thing, but people use it in such a negative way.

4:53But this was a trip. This was a brand. I'll call it a brand trip. The people that we were with are people from industry, people who are photographers and writers and published books. And being around this group of people who I really love, like Yolanda from Yolo Journal and her husband, Matt, and their friend Dewey, who's a photographer and the Hudsons who do Hudson Wine and Zachary Weiss and, and like Paige and Riley, who we love, who are like good friends of ours who also have a one-year-old. And then we, my really good friends, Steve and Erica Malbon who have Malbon Golf, like now they live up there.

5:36And like, I just spent the weekend And giggling, like having such good conversations that were so interesting. And then giggling like teenagers. I smoked weed, which I have not done in so long because it usually gives me like a raging panic attack. But this person was like, this is like the lightest, yummiest, like it'll make you feel like you're 14 again. and she was like one puff of weed and was so giggly and felt so grateful to be in such a beautiful place, like surrounded by these people and watching my husband look at all these cars and like wake up in this hotel room. And from our hotel room, you could see like they line up all the cars on the green, you know, so we're like looking over Pebble Beach.

6:33My dad golfed there once. He talked about it. Like it was like such a big deal that he like got to golf at Pebble because it is such a big deal. And, and I like, I have a video I really want to post it of David. He's like looking out the window and he's like eating his little yogurt and he's watching all the cars and I could see him getting choked up and watching him revert to a five-year-old watching all the cars. And, you know, he's, he looks at me all the time and he's just like, I can't believe my life. You know, I mean, he really, we need to have a pop. We need to do a podcast about all the different jobs he had because he sold phone contracts door to door and then he installed air conditioning.

7:26What else did he do? He sold light fixtures. His dad is an elevator mechanic. And so, you know, his dad wanted him to follow those footsteps and like repair elevators. And so, you know, I think not that those are by any means not wonderful jobs because his dad worked so hard, you know and built a house for himself and raised his children but money was hard for them at times and so I mean really hard and so I think it all it hits him in those moments like fuck I left and like look what I did it's like watching him like live the American dream like right in front of me it's really sweet he works really hard and he deserves it because then you know we were gone for three days and then he worked the whole time while we were there and he had 40 orders over the weekend which is fucking awesome so we woke up really early this morning the store supposed to be closed on mondays but obviously he always works and he was in there working he's been there for 12 hours because now it's 8 30 and he just got home and so sometimes people also ask me like why do you like you know you have a full day of work and then you make dinner and whatever and it's like I don't make dinner all the time, of course.

8:43And I didn't feel like making it tonight because I also had to do this podcast, but I knew my podcast was going to be extra late because it was important for me for him to come home to dinner. And I didn't, and just, that's like what I could do for him. That's a love language for me and for him, you know, and I want him to feel appreciated in that way. Would he care if I ordered out? Absolutely not. He's never said a single thing like that. Does he notice? Does he feel good coming home to a home cooked meal? Yeah. At the end of a 12 hour day, it makes him feel good. So I'm happy to do it.

9:31You've probably seen a million ads for hair growth products and thought, but there's no way that actually works. And I did too until I was using the restroom one night with a woman that I was acquaintances with and she had the most full, long, luscious hair. And I said, is that natural or is it extensions? And she said, I take Nutrafol. Unbelievable. I have been on a Nutrafol journey ever since, which is honestly, I'm not kidding. Like we're like over four years at this point. Nutrafol is a physician formulated, clinically tested, and dermatologist recommended supplement. And it is the number one dermatologist recommended hair growth supplement brand trusted by over one and a half million people.

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11:02Find out why Nutrafol is the best-selling hair growth supplement brand at Nutrafol.com, spelled N-U-T-R-A-F-O-L.com, promo code BEST. That is Nutrafol.com, promo code BEST. A brand that has been absolutely instrumental to my mental and physical health and has really helped exponentially with my postpartum recovery is higher dose. I have a lot of higher dose products in this house and it's one of the best investments that you could make. I'm not even kidding you. So, you know, they have really incredible infrared PEMF ProMAT, which is just to die for. They also have the infrared sauna blanket, which, you know, if you're somebody who really likes to sauna, you don't have to spend the thousands of dollars of having the full machine in your house.

11:56You can just lay up in the blanket. You get the same results. The red light face mask is something that I use on a daily basis as is the hat. So they make an incredible hat that has red light therapy that my mom and I both used. And I'll tell you the other thing that I've been using that is like an unbelievable product is their microcurrent body sculptor. So it's basically like lymphatic drainage mixed with microcurrent. It increases blood flow. It encourages lymphatic drainage. It eases sore muscles. It accelerates recovery. It improves skin texture for a smoother, more sculpted look. It also just was featured on Elf for being one of the best tools.

12:41So whether you're an expert biohacker or just starting your journey to feeling better, Higher Dose has something for you and a lot of really amazing educational resources and content. You're going to get real results. The devices are designed forward. They look beautiful in the home. So if you visit higherdose.com and use code PF15, you're going to get 15 % off your first purchase, which I'm really excited to offer everybody. So that's H-I-G-H-E-R-D-O-S-E.com and use code Pia at 15 for 50 % off your order. Upgrade your ritual now at higherdose.com. Hi, we're the sports bitches. And no, we're not actual bitches.

13:24Yes, we are. Like, I'm for sure a bitch. Okay, fine, we are, but that doesn't define us. Yeah, we also love sports. We don't just love sports. We like love sports. Yeah, we're like sports sickos. Sports addicted. Get these sports into my veins. You could call us a couple of sports perverts. which was the other name for our podcast. Speak for yourself. I'm Rachel Bonetta. I'm Sarah Tiana. I'm Megan Gailey. And we are the Sports Bitches. Listen to new episodes of the show every Wednesday, wherever you get your podcasts.

14:10Okay. I'm going to power through the questions you submitted in my channel. The first one, I haven't read any of these. Fitness, traveling with kids. How do you keep your dad's legacy alive with your children when they never got to me? No. Okay. Can I tell you something crazy, which is why it's making me cry? I need to not fucking cry on the fucking podcast. There's a portrait of my dad. My parents' wedding portraits are in the hallway outside of Carmela's door. And when she was little, we used to always stop because we would hold her. Now, obviously, she runs out of her room, but we would hold her and we'd say, look, it's Grandpa Chuck.

14:45Grandpa Chuck. And she would put her finger on his face. So today, I walk in the TV room and she's holding a framed photo of him that sits on the bar. And I was like, Carmela, are you looking at Grandpa Chuck? And she was looking at him like she knows him. so specifically. And I said, that's Grandpa Chuck. And she looked at me and she said, Grandpa Chuck. And like pointed to him. I said, yeah, baby, that's Grandpa Chuck. Like, that was cute. And I tell my mom, my mom goes, oh my God, Pia, when you were out of town, we have this babysitter that we love that comes here. She said that Carmela was walking around with that framed photo.

15:40like pointing to him. Like, fuck, because I know he's in, I know he plays with her. I know he does. So, you know, how do we keep his legacy alive? We talk about him and there's obviously photos of him around here and we live in this house and we keep the tradition alive, all of them that he, we're like so important to him you know do I think we'll stay in this house forever I don't I don't think I don't think so but I don't but I don't not want to I just don't want I don't want to be like I don't I don't want my I don't want it to be like if we don't have this house then like like we can make a home wherever we are you know and so sometimes it does feel like there's a lot of pressure to like have this house, which is interesting, right?

16:43But like not everybody, it's very rare to have your childhood home. They've almost sold it many times. You know, clearly it works for us right now and it's amazing and what a gift, but you know, my siblings are all wanting to move out of California for financial reasons and quality of life reasons. and I don't blame them. Anyway, my cousin, who's like a sister to me, moved two weeks ago and her sister is moving. There's also like a sister to me and she's moving to Tennessee because her two girls live there because one of her daughters married someone from Tennessee and it's great quality of life there, of course.

17:29My cousin moved to Colorado for the quality of life. her children didn't even, her children are like, can we live where there's mountains and clean air? My brother has looked at property in Georgia. My other brother lives on the East Coast. My one brother is never going to move. He'll always be in California, which is awesome. And then, you know, my sister talks about that being something that's like far in the future. And so, I mean, you know, in the next like 10 years kind of thing. And so, you know, there won't be any of my family here. And so it'll be time for us to start our traditions like in a new place.

18:10And that feels really scary, like not having your family around. And that'll be a very hard for me, but there will always be a through line of what my dad taught me, which is cooking and cooking with your significant other. And I think like I see my parents were extremely affectionate. So I think about like what their love language was and how it's exactly the same love language as Davide and I. And so I find that to be a part of his legacy. We talk about him a lot. We tell stories in a really prideful way, funny stories. And so it's beautiful. It's a nice, sad thing. I always, you know, I always had my parents were always telling me about people that I'd never met grandparents of theirs or parents of theirs that I didn't get to have that much time with.

19:05And we spoke about them fondly and it creates like a really beautiful conversation and kind of always have this warm, fuzzy feeling knowing that there's this person being spoken so highly of that hopefully is looking over you. And that feels really nice. And I hope my kids feel that. Okay. Friendships changing as an adult. Oof. I've been, God, this has been such a crazy major topic of conversation lately. I had a long conversation with one of my best friends who I've known since eighth grade. We talked about this extensively the other night. And she was like, you know, it's so interesting that you get older, your friendship becomes kind of about like three things.

19:47I think the first one she said was kind of like, you know, your, your values, you know, if you're just aligned and click with someone, I think it was about, but then the other two that she said that really, I was like, fuck, it's true is proximity and ease. And the ease thing is hard, right? Because sometimes like you'll be best friends with someone or close to someone forever. And then all of a sudden you like realize that they have shifted and they maybe have become really type A about lots of things that you aren't, or they are, you know, being super gossipy and you just don't want to spend your time like that.

20:35Or marriage is such a fucking thing at our age, right? Like, fuck. People marry. It's not very common. And I always talk about this with my girlfriends, how lucky we are to just all have such wonderful husbands and all love each other's husbands so much. But there's clearly every once in a while where you're like, fuck, like that guy's kind of rough. And maybe he changes the dynamic of his wife or his partner, you know, that I've seen that's happened. That happens all the time. Proximity is really real. I mean, there are people that I love so deeply that like live on the East coast that if we lived in the same place, I would spend endless hours a week with them.

21:23You know, proximity is like a very real thing. You get close to who you get close to because, you know, being able to just hop over to somebody's house or have your kids hang out together easily is really real. And when your kids really love each other, that brings parents closer. So blah, blah, blah, blah. But I just want to say, you know, I'm almost 40 and I have watched a lot of people that I love that have been friends for so long have major falling outs. And it is unfortunately just a part of life. I went through it a couple of years ago. And like, sometimes also Davide and I will like connect with another couple and like think they're really great.

22:09And like, this happens so funny at my age with like, you get like love bombs from like another couple and you're like, oh my God. And then all of a sudden you're like, ooh, like at some point you're like, it starts to feel because you didn't get to know them very well, then like things will pop up and you're like, ooh, wait, maybe I shouldn't be spending, you know, like maybe I got to reel it in a little bit or like this person actually said that thing. And like, I didn't know that they thought that way, like that happens too. And so maybe it'll be, you know, I got to take a beat or create a boundary.

22:43But I said something to Davide recently in terms of like, I'll give like a personal story of like a falling out that I had in particular with somebody who I've known for a very long time. And it had to do with this, with like a relative of this person. and only one of the relatives of this person, if they see me, will be cold to me. Does that bother me? Absolutely not. That is a loyal soldier. And if I'm the enemy, like I get it. Like that's a loyal person. And he was like, well, that person should be cheating you that way because they clearly don't know the full side of the story. And I said, people it's very rare that people make a decision

23:40out of with one goal which is to like i'm gonna hurt that person right it may be a byproduct of a choice that someone's making but i don't think a lot of people unless they're sociopaths walk around being like i'm gonna fuck this person over People each have individual experiences and individual thoughts and a unique database in their brain based on past experiences that make them all fucking unique. And when the situation arises, people all deal with things completely differently. Again, there are both sides of the story and then the truth. There are always three versions to everything. So I feel light because I don't think that the person, the particular person that I had this falling out with, in their mind, for one second thought, I'm going to hurt Pia.

24:51Never. and if that was that kind of person, that shows bad judgment on me because I was friends with this person most of my life. But I think if you were to hear everyone's side of the story, it makes complete sense hearing their side of their story, right? So what I said to him is going around this planet and trying to convince people to be on your side or to believe the same things that you believe or to be completely aligned with you when we're all such vastly different people is a very naive way to experience life. So I know, and just because I believe in the good of people, that this person made the best decision that they thought in that moment.

25:46and that decision had from our perspective a very negative effect on us and we can scream at each other till the cows come home but it's almost like we're speaking a different language because they're doing what's right for them and we were doing what's right for us you know and so sometimes you just got to call it and be like, it is what it is. And continue to just send those people love because that's what's good for the world. And if friendships are meant to be back together, they totally will come back together. Absolutely. But if they're not, then, you know, it's like, it's so fucking unfortunate, but I just see it happen all the time these days.

26:36I'm telling you this trick, not trick, but this way of viewing things, it frees me. I even had a conversation with someone today where like, you know, this one person had another, had a falling out, you know, one person had falling out with like a couple of people that I'm friends with. And so this one person's the outlier. And then this other person went and like spent some time with them this summer. And someone else was like, well, they're spending time together. And I was like, let them spend time together. Because if this person is spending time, by the way, talk about proximity, they were in the same place this summer.

27:16And so they spent time together. And then we all see this shit on Instagram. And so it's like, oh, it looks like they're all... And I was like, we don't know what the fuck is happening behind anybody's photos ever. Number one, number two, if you're in the same place as somebody and you spend time with them and you're reminded of all the things you love about that person, the thing that maybe bothered you about them or the thing that happened kind of just like goes into the past. And then if that person is being apologetic or trying to get back on track or whatever, and you start hearing their side of the story, then you're like, then you hear a whole different perspective.

27:58And obviously, unless you're like dead inside or this person like murdered someone or did something actually horrible, then there's obviously like someone's going to reconnect. And so you can't like also judge people for just like moving past something because I think it's also really healthy if you've had a falling out or it's someone like to just take the L and be like, you know, I don't want to feel this way. And I'm just going to believe that things are, you know, that you're going to be better. I don't know. It's tough. Right. But I think, I think therapy helps. And I think what's really helped my, what's really helped me lately.

28:34And it's like very real. And like this large group of friends I've met, I've talked about it extensively. It is very normal and very healthy to vent and talk about your friends. It's never, it's a, it's a fucking part of being a human being for sure. But you know, sometimes when someone gets like obsessed about it and it's like all they talk about and they're constantly like searching for information and they like can't move past it and it becomes toxic and you're like, we have other fucking things to talk about. Like that's also like a real thing that happens when you're at all with friendships because you can tell the people that like really don't have like much else going on because they're like obsessed over certain things.

29:25And it's just like, that also happens in like adult friendships when you're like, I don't know why this thing is so, I do know why this thing is so big to you. You don't have that many other things going on where for me or life experience where you're used to like these like traumatic fucking things happening, you know? So it's unfortunately a part of life. I'm sorry that this has happened to you. I'm sorry it happened to me. I'm sorry it happens to anybody. Losing friendships sucks. But I remember my parents went through like a falling out with one of their best friends when I was in high school.

30:02And like watching them go through that also was like a real humanizing experience. Just part of the human experience. And I'm sorry for it. Okay.

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Read the full transcript

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37:21Okay, someone wants a little day in the life kind of recap. And so I'll recap what happened today because I think it's a really good example. I woke up Mondays at 9 a.m. I have therapy. I really wanted to go on a walk with Nutella during that hour long call because it's a three mile walk. but my mom had to leave early for work and so did Davide and our nanny got here at nine and with both the kids like cleaning the kitchen getting them both dressed making breakfast for them getting my coffee like it and I woke up a like a little later than usual today so I couldn't be ready for the walk by the time by the time it was nine o 'clock and I had to start therapy 10 minutes late.

38:12So I cleaned my, I find that I like what I'm talking on the phone. I need to, I like can't sit still. I have to be like a busy body. So I unpacked and cleaned my closet while I was on the phone with my therapist who I love deeply. And she's always very open and willing to let me be on the phone while we're doing therapy. Like it doesn't need to be like a zoom. She's always like, you can do, you know, if it helps you to go on a walk or it helps you to, you know, whatever. Right after therapy, I sat down, I have a lot, I'm really behind on emails, like really, really behind. And I use my emails as my to-do list.

38:56So if it's marked as unread, it means that I need to go back and answer it. And right now I'm like over a Well, I'm not to something, but I could probably filter a lot of those out of like random. I like unsubscribe to as many things as possible. But, you know, sometimes those emails just like add up. So I got to get rid of those. We are in the about to fundraise for Baranchini. But before we do that, what I did that I'm really proud of is that I got an operator to help lead this process and do all the numbers for the deck. This is something that came up today. It's going to be very helpful for you.

39:40Number one, right now, because we don't have any cash in the business and it's very important. I want to clear this up too, because sometimes people will be like, if they have money, because sometimes I'll say like, oh, the business is tough. Like, and it's like, well, why, if you have money, like what? I don't have like copious amounts of cash sitting around. Not that that's anybody's business, but I also have a family. So like one of the dumbest things that you could do and people do it is like completely go to zero in your savings to start your business. We have used a lot, a lot of our savings on our businesses.

40:24And at some point you have to say like, we're not doing that anymore because it's not safe. You know, like if something were to happen, not having money in a bank account, when I have children, it's not really responsible. So for bear, so, you know, I'm, I'm an S corp myself. I have made myself a business. And so, you know, I have a great accountant and that helps me understand that, you know, a lot of things that I personally do can be written off right now, we still pay for a lot of random stuff out of pocket ourselves for Baranchini and Giaia because Giaia, we're about to, you know, we're shopping for our perfect partner at the moment.

41:12And we've been really smart about not taking, you know, bad, you know, taking money from people that don't align with our values. I mean, I can't tell you how proud I am of Davide like he hasn't taken any like collaborations that would put give him money but he's like this will cheapen my brand like he stayed so true and steadfast to working with the best factories which have like are very fucking expensive and having like lower minimums on items to give the best product to people he's never paid himself from the company ever he's you you know, has his employee who's like a fucking family member to us at this point.

41:56And he's like training him in the most like amazing way. And he feels so passionate about the business. And like, that's also a really beautiful process. The whole thing is the better. I am setting up our business right now where we have a couple people that we've brought on for equity or combinations of small amounts of equity in cash, some cash now, if I can give it to them or if they want it now, or some people that it's only a couple of people or some people that are like, once we hit, you know, once we've fundraised to this amount, then, you know, they get their pay out or whatever. And a lot of people do this.

42:36I've had most big founders tell me that's how they started their companies, but that's how I'm doing it. So an interesting thing arose today where we had somebody signed on to work with us to do all of our web, build out our websites, do all the online marketing, which is like, you know, the text messages you get and the online ad that you see running, you know, you'll see like some brands, like I see like some brands that have run so many fucking ads, but they're beautiful and they're good. And I'm always like, damn, like when I'm on Pinterest, I always see like an ad, I will say like all of Atelier, I think does like an amazing job of online ads or like, so does parallel or so does like Flamingo Estate.

43:22And you're just like, fuck, this is so sophisticated. We've never done that. And so, you know, having that done in like a really sophisticated way to like capture new audiences, there's a bunch of math behind it, right? Like if you spend X amount, you should be getting, you know, X amount of sales from it. If it's done properly and blah, blah, blah, blah. It's an investment with like a great return, And you really want to make sure you're getting the ROIs correctly. So, and a lot of these people will do all that like digital, all the online presence. So they will build your website and do all that.

43:54And it can be really fucking expensive. And so our dream guy that we wanted to work with, who I've been talking about this with for so long, he gave his like actual numbers to the operator that I have signed on. who's like holding me so accountable, like penny by penny. We have like a five-year plan of like what's projected each year, what the margins are on the products, like how much we're going to spend on 3PL. I mean, this girl's a beast, a beast. And she is like really valuable and like even so whatever. So I called the guy today and I was like, listen, you're really fucking expensive. And I don't want to ask you for favors.

44:37I want to be able to pay you what you deserve. And I also need this business to hit, to be cashflow positive by this time, blah, blah, blah, blah, blah. And he, if you, you know, this is where karma is real and people are good. He said to me, I totally get it. I know you want to listen to what the operator says. She's amazing. Let her cook. Let's not work together knowing that I'm always here for you if you need advice. Whenever you're in the financial position to work together, I would love to have you be a client of mine. And it was a conversation that I've been putting off for three weeks because I was so nervous to have it.

45:26and I didn't do it with a lawyer. I didn't do it with the operator. I just did it like founder to human. I was like really honest about how I felt and how I didn't even know how to have this conversation. And he was so awesome and made me feel so good. And so that was a big conversation that I had today. And now we have to onboard another person. We also started putting this deck together, which is almost done. But then I realized that like the actual identity of Baranchini needs to be redone because when we go to lay out the new tin, like the Baranchini logo is one thing and then Import & Co.

46:16is another logo that sits under it. And I don't really like the spacing between the two of them. And actually like the font that Baranchini is in, I don't love it enough to like use it anywhere else, which means that like there isn't any like cohesiveness to like or through line. And I don't like that. And that's also not how I was like trained at Parsons to like view things. And so I was like, we really need like a brand guideline of like, here is our font. Here's our here's like, you know, these borders that we're going to use. The borders are a through line of the brand. They end up on plates.

46:53They end up on aprons. They end up on the website. They end up on linens. They end up here. Like you really want the cohesiveness. Like this is the yellow, but we only use the yellow in this context and this context. And then the tin, you know, once we have our other products, this is what it looks like on jars. This is what it looks like on pasta packaging. And this is what it looks like on receipts. And this is what it looks like on email headers. And so that really needs like a clear guide and it needs to be beautiful. And I have references that are from a very specific antique Sicilian magazine.

47:25That's like my Bible for like everything that I do. And I really want to get more focused on that. And so, you know, it's a combination of like hand-drawn images, hand-drawn things and things with like that are sharp and modern, but I want them to be modern and like a smart, like seventies way. so I had a meeting with the graphic team that can execute this for me I also cannot afford their full package so I said can I you know we had to have a realistic conversation about what my budget is and how you know if they could put together like this guide and I said I need you to put together this guide and like I'm going to use other people to execute it and they were like absolutely no problem because you also want to understand that like this is a mutual thing right like i'm not having these people i'm having them do half the amount of work for half the amount of price but you know they have faith that the brand will be successful and they're also equally happy to have that be a part of their portfolio of something that they've done and so you know and by the way this is someone that i've known for 20 years so these are all it's a lot of like pulling relationships having hard conversations being realistic about where you are you know a lot of brands spend a lot of money and make no money for a really long time.

48:47And I don't have a desire to do that. I have a desire to get people signed on that are great, to be really smart, to not have to do everything like the flashy way, but to do things that are financially responsible and impactful. So things sell as they should. And we have the appropriate growth. I want things to be, you know, we want to get to like a cash positive place as soon as possible. So we could really get like the next right investor and bring this thing to where it needs to be. And I feel really, really good about that. So that was like the first part of my morning. Then I had a quick LPA meeting because we have an LPA event at the house in three weeks.

49:34We're doing a dinner here and Goop is doing the food, which I'm really excited about because Goop is opening an outpost in Pasadena. And so we went over menu stuff and then I designed what the tablescape is going to look like. I put together the budget with the Revolve team and the Goop team. And then I reached out to the people that I always use for the events at our house. We always have the same like bartender. He and his wife do all our events here. They help clean up. I asked them to bring their son. So the three of them will do bartending, serve the food, clean up because it's like a small group.

50:08They also know how everything operates. Like they're so used to being in this house that like they know where the tables are. Like they're just so fantastic, like a part of our family at this point. And then I looked up like some inspo for the plates and the chairs I want to rent. And I sent it over to the guy. I have one guy that does all the tablescapes and flowers with me. We do all the visuals together. I don't have any like mood board references for him, but I sent him stuff from the rental company. And I told him I wanted to make like a Bougainville arch in my entryway for a photo moment, which I don't know why we've never done that before, but it hit me today that that would be a cute idea.

50:48I love using Bougainville because it's cheap. Even if I have like a full budget for something, I always like to come in under budget. So I'm just like used to cutting corners in that way. then I went downstairs and had lunch with the kids our nanny had made them lunch which I shared with them and then instead of doing work in the afternoon I took them to kids based in Hesedina to play and that was really sweet and fun then I dropped them off at home and then I went to the grocery store then I came home and I made dinner and now hi Davide what did you think about dinner Was it? You love my chicken.

51:29Great. Oh, another exciting thing I did today is that the new cooking with a baronchini video is coming out. That is going to be on Substack. So I went through and wrote out the recipe and approved the reel for Instagram and approved how it was going to look on the page. And we merged that out. Yeah. And now I'm up here recording a podcast. It's nine o 'clock. I'm going to take a quick shower and then I'm going to answer emails and then I work out at seven tomorrow. So the day will kind of start over. Wednesday this week is dedicated to going into the studio and recording podcasts, which I like to do like in person as much as possible.

52:12And so I know that I have like that day out of the office. So or in that office. So I know that I need to get like I don't answer emails on podcast days, obviously, because I have to commute an hour over there and back. So it's really like the bulk of my day, especially because I'm going to do two podcasts. So tomorrow is going to be like, I need to focus on getting my computer work done day. That's kind of like how the weeks flow. Oh, I also found out today that I'm going to go to New York on September 5th, which means that I'm going to miss the Oasis concert. So I redistributed those tickets and booked a New York trip and babysitters for while I'm gone.

52:57What else did I do? I did like a lot of little things like that, but it's kind of like scattered all over the place. I don't have an assistant. I like to do things myself because it's just easier for my brain that way. And that was it. Okay, I love you guys. Thank you for listening. I hope this wasn't too rambly. And I'll talk to you guys next week. Bye.

53:23And that, ladies and gentlemen, concludes this week's episode of Everything is the Best. I hope you enjoyed it. Please rate, review, subscribe, all that stuff. Maybe leave a comment. Go ahead and follow me on Instagram at Thea Barancini. And I hope you have a fabulous, fabulous rest of your day. Love you. Ciao.

53:50Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

From the publisher

Hi! In this ep I do a lil Q&A, give you a life update, discuss friend fall-outs, what an average day looks like, going to Pebble Beach and more. xx


Produced by Dear Media

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