The Business of Better Skin with Olivia Boyd-Smith

0:00The following podcast is a Dear Media production.

0:15Gorgeous Olivia is here. I can't deal with your perfect coif and gorgeous outfit. The skin is obviously skinny because this is what you do. And then her stage mom, Samantha, is here. her right hand who has like 45 cameras fixed her hair and i want to talk about this for a little bit because yeah when you have like the right person in your life oh my gosh personally professionally it opens up everything because you've been giggling i know i was late because i had a kid emergency and you guys were playing gin in the lobby and giggling there's such a lightness about you because you're enjoying your day because you have someone like sam in your life.

0:56It's so true. It's so true. It's great. It really is. It changes absolutely everything. I think it just it brings out the joy. And I think, you know, running your own business, I think having my really big thing is we spend so much time professionally together. Like you spend so much time at work. And for me, our team, if it's taking you away from your friends, your family, especially your children, I think like you have to find joy in it. And my I always say I'm like, Like we are not brain surgeons. No one's going to die. Like let's just have fun. Everybody takes all this stuff so seriously. Yeah, I think you just need to put one foot in front of the other.

1:34And like there are definitely fires that we have to put out every single day. But I think just putting one foot in front of the other and really just knowing that you can overcome anything. I think that's just been built over time. I think running a business, I think you strengthen that muscle. And I feel so grateful for my team. Well, I also enjoyed what you said about, and I've had so many people on this podcast, like Richard from Flamingo State, talk about this too, where it's like, you have a great business and you have a great product and your product, and we'll obviously get into it, comes from a really deep desire and a lifetime of interest in skin.

2:13And then all of a sudden you're like, great, I have a winning product and I know that this will change people's lives. And now I have to like market this thing. And you're just like, wait, now all of a sudden I have to be like the face of this thing. And I know now I've seen so many founders who have been behind behind the scenes for so long that now you can see clearly like hired someone and have like content strategy, trying to be like more face forward. And it's a whole part of the game and the business and the contenting that's like, I don't like to do, you know it's like not that it sounds so insane to complain about it but it is really hard to like shift your mind to be like okay I have to present myself online in this like very specific way like hope that people engage with it and hope that it's not embarrassing and hope that it's chic and it's a reflection of my brand like how do you balance that I think that to be honest that's probably my biggest challenge at the moment in the business I am the CEO so I feel but being front-facing all of our content where it's me because I so authentically the brand really like is me.

3:13It was born from a gap that I saw in the market. And I just uniquely know the space so intimately because I was born into it. My mom worked in the dermatology space as a dermatology nurse. So I have so much information that I've absorbed over time. So I just know the industry so deeply. So I think that is really challenging because I'm in the business and I really run the overall strategy of the business and I run the team and I'm so grateful that I have such incredible people around me but running the business with like our cfo and without growth team like running that and then trying to be front of camera and be like guys i'm olivia and like that switch i find really challenging at the moment because i think often there's two founders that are running one person is running the actual business or they have a president so it's kind of and then one there's one founder who is more front-facing but i'm sure you go through the exact same thing with your businesses as well do you have presidents or co-founders well lpa is a partnership with revolve which is amazing and we are talking to potential partners about my new business which is baroncini which is all the way that we've done we're expanding into like an entire homewares line and so for the first time i'm like okay here's like my new adult version of my content and like i kind of like i don't really want to be in it you know like i don't want to be like here's my sicilian recipe like i kind of want to yeah so we're strategizing i mean it's so it's us right like it's things we use in our home it's food that we make every day so we are just really being really thoughtful about how to expand on what is happening in our home in a way that's not like i know you know but even as you explain that that is so authentically you so I feel like you discussing that with your husband and then showing the recipes that you make at home and all of those things like that's what makes the brand so authentic and I think you can find a way where it's part of the content strategy but not the whole content strategy so I think that I mean you gift it to people and you like love the way they use it but if you only post that then you're like Instagram doesn't look like you you know it's like a very interesting I don't know we'll figure it out.

5:31I mean, also, you know, like you didn't, you've bootstrapped yourself for the first three years, which is amazing. We're going to give a small percentage to a partner, but like we're going to potentially work with people who are running huge multimillion dollar businesses and like I trust what they say. And so I could come in with a bunch of ideas, but it'll also be interesting from my perspective that I'll have like a partner because I don't want to do a bunch

5:53Olivia Boyd-Smith:of different. I don't want to do friends and family. Yeah. I would like someone who's already in CPG and is already in food. You've had baron trini for two years now? Oh my god I think like five or six but it was like it's been a partnership with our olive oil. Yes. Partners. And so now you're expanding the range and you're bringing an operational partner. So much stuff like it's like a whole thing yeah and I and I and I want this to be like I've I'm 40 so I don't want to be like let me pack these boxes myself like I'm like let's fucking go big. Yeah yeah I understand that I understand. And I think there's also a time I'm so grateful that like I packed the boxes on my own.

6:29We still do from our husband's brand. Yeah. Yeah. And I think you I'm so grateful that I had that journey at the beginning. But it is also a road less traveled for a reason. Like being bootstrapped is so challenging, but it gave me such a level of rigor at the beginning where I know every area of the business. And it also made me really intelligent with capital allocation. and it made me have what I was gonna say like now that like we've done this for selling with his brand we've been picky and now we have the right capital coming in and it's like you do it the right way you're gonna get your exact it's like dating it's like manifesting a husband oh my goodness manifesting your financial partner like it's so important because not all money is good money and I think a lot of founders learn that the hard way but I actually had a founder in Australia I was offered a term sheet in my first year of starting power live that I didn't take and I remember I called a founder in Australia her name Zoe Foster Blake she has a skincare brand called GoTo and she's been really successful in Australia and I was connected to her and I told her and I was 27 and so I was so gray no one in my business had ever raised venture so I didn't really have people around me that I could really go to in the venture landscape in Australia is like it's so centered around tech there's really no cpg venture world and what is cpg venture world in australia is so small i mean the population of australia is like 20 million it's less than i feel like half of you are here yeah yeah i know i know half of us are in the earth you cannot escape us but she said to me you would never marry the first boy you kiss like don't sign the first term sheet that you receive and i remember that gave me permission because i also think in the early days, it feels so scary.

8:13And so I think at that time, that was really helpful for me. It kind of gave me permission to believe in myself a little bit more and be like, no, trust your instinct. And I think I've just, I really leaned on that again and again as I've grown the business. And I feel like now that's your superpower as a founder and as a CEO is your instinct. And I really, I really started to hone in on that more and more. Let's talk about how it started, which is kind of like an incredible combination of you being in the beauty industry and then your mother having a dermatology background and you you know knowing so much about it so you know at what point did you realize that you wanted to start well at what did you also realize that the ingestibles were so important it was always a part of the discussion one in my household so I think also an important piece of the puzzle is my dad was really sick throughout my childhood.

9:04He had cancer throughout my childhood. Oh, my God. And he also had open heart surgery. And like I saw him in the ICU when I was in my early 20s. And I think that my dad had a really big emphasis on how what impacts your overall health. So my family was always so healthy. But I think also seeing my dad, who is your father is the pillar of strength in a family I went through the same thing with my dad, too. Yeah. He was an athlete. And then you're just like, wait a second. Like it shows you how fragile life is. Exactly. And I think that that has served me so much professionally in a bizarre way because it's enabled me to really bet on myself and to really know that life is short.

9:42It's helped me in my personal life to leave relationships that didn't feel right. It's helped me in my professional life to really follow what fills my cup and what lights me up. So that's definitely a really big piece of the puzzle. And then my mom was in the dermatology space. her best friend was a surgeon who's unfortunately no longer with us, but they had a day hospital, and I would finish school and go and sit in the recovery room. So wild. I know. It's crazy. And they were having like Fraxel lasers. I was 10. This was like way ahead of the time. And so it was way before there were any of these skin clinics that have popped up everywhere, which is really incredible for all of the innovation in the industry.

10:22But I was exposed to what foods impact your skin, what supplements can help with skin healing. a conversation in my life at all until I was such an adult. Yeah. Well, how incredible. I know. I feel really grateful that it has like there was a brand called Environ, which is still around now, which is an incredible brand that I started using when I was 14 because I sold that and Jan Marini in the clinic. So yeah, and I'm now 33. So it's just I've been around all of those brands. Can I make a good generalization about Australia? Yes. I feel like you guys eat very clean. Oh, the produce in Australia is exceptional.

10:55I like watch like these like moms make food and I'm like it's so colorful and it looks so vibrant and there's so much joy and like clean uncomplicated eating. Yeah and I grew up in a tiny hippie beach town in Australia and so I was so exposed. Yeah for like acai bowls and like protein and veggies. Yeah yeah I really was like I was just so exposed to that from such a young age so I really understood the interlink between what you ingest and your lifestyle and how that impacts your skin health how it can impact skin wound healing like i saw that was part of the conversation in the day hospital was like what foods would help speed up skin recovery and what supplements can you imagine a hospital in america telling you no never but this was also like cosmetic medicine so it was still i haven't yeah i've had some cosmetic stuff done to my body and i have just from the neck down for anybody and i've never had and I've never had a doctor be like eat well to like heal your boob job scar.

11:54I feel like it's starting now though. I feel like there are definitely integrative dermatologists which I'm so grateful for and there's definitely like functional doctors and all of those different elements in the industry have really started to advance now. I had to go get all that on my own but you would never get that from like it. That's incredible. You have to advocate for your own health. I think through my dad also being sick that also told me from a young age that I used to think that my mom was so full on because she was just so strict with my sister and I with getting tests and all of these different things.

12:22And then now as an adult, I'm like, oh, my gosh, I love you. Thank you so much. And you realize how much you have to advocate for your own health. I mean, you do everywhere, but especially America, I feel like even more. So then at what point, like you started getting into the beauty industry, which I thought was like an incredible pivot into becoming. I love when somebody becomes so such like an expert on their own in a field that they're like, I can create a product like you. Yeah. And I think it's and it's also really helped you gain your audience and it's helped you gain customers and it's helped you gain partnerships with people who sell your product.

12:57How did you get into like writing about beauty? It has not been a straight road. And I think that's something that I love to tell people because I remember being in my 20s and thinking that everyone else had their life together but me and I definitely followed the road. I was in publishing and worked in beauty and wellness in my young years whilst I was studying. And then I kind of followed the road that I thought I should. I then studied law and thought, like, you follow the corporate career path. And that is definitely, it's a little bit more common in Australia. I think it can be common everywhere.

13:31But I definitely followed the road that I thought I should. I enjoyed studying it and it taught me a different way to learn, which I really enjoyed. and it definitely challenged me in a way that I wanted to be challenged at the time. But through that time, I really missed the creative outlet of beauty and wellness. And so I started a website called Paola, which I would write on on the weekends. And I would interview different dermatologists and different skin aestheticians about the latest in skin rejuvenation techniques. And I would interview different naturopaths and nutritionists about skin food recipes.

14:03And this was going back when I was 25. So this is like eight years ago when beauty and wellness was so extreme. It was like beauty was 12 different contour sticks on YouTube and wellness was like raw vegan. And I didn't really feel like I could fit in anywhere. So that was something that I did on the side. And I started to become really good friends with dermatologists that I wouldn't interview. And one of the dermatologists was speaking to me and said, like, you should make sure that the collagen you're taking is wild core. You know where it comes from. Oh, wow. And then also make sure that you're having it with the vitamin C because vitamin C is imperative for collagen synthesis and for absorption.

14:39and then she was talking to me about Pearl Potter because she was an incredible integrative dermatologist in Australia and I thought why are there so many incredible topical medical grade brands on the market when you go to a skin aesthetician when you go to a dermatologist but there are so few medical grade clinical ingestible skincare brands that are developed by experts that have the clinical rigor that a lot of these really incredible topical medical grade brands have but supplements there's so many brands in the mass space but there were so few brands that had that same approach that a lot of medical grade topical brands have.

15:12So I worked with an Australian dermatologist and then in Australia supplements are a listed medicine. So they're very much more regulated. Yes. You have to use clinical clinical dosages. You have to have clinical studies behind every single ingredient before you can even print the label. So it's a completely different world, which is great. Can you explain to people who don't know what that road to supplement on the shelf is in America because it's not that. Yeah, it's definitely a different world. You don't have to use clinical dosages here and you can make the clinical claims like you can use a minute amount of vitamin C and make all of the claims of using vitamin C.

15:49You can use a very small amount of collagen peptides or collagen peptides that are not clinically studied and then you can use all the claims of collagen peptides whereas in Australia you have to show that you have the clinical studies behind those specific ingredients, show that you're using the clinical dosage before you can even print your label. And then we go through batch tests for heavy metals, for pesticides on the actual individual ingredients and then the final formulation. Incredible. So it's a completely different world. And I definitely started in the hardest market, but I'm so grateful for that.

16:21I'll always keep the brand made in Australia because I think it's such a key point of difference that we need. And I think the customer sentiment is there. People, I remember hearing Jessica Alba speak on a podcast about how she used to buy all of her cleaning products from Europe and from Australia because it's so much more regulated. And so I think people really understand, but I think it's such a confusing, convoluted world in the world of supplements. Like even I'm in the space and I can fall prey to a lot of topical brands even. Like I remember when I first was in my early 20s, like I definitely know better.

16:53I was raised in the space and I would still get overwhelmed with so many topical brands and like I would definitely disturb my skin barrier and all of those things and then like pull it back and be like no like stuff gets exciting yeah I know you're like let's mix it up but especially now DoorDash in the United States I'm like oh I'm bored at home let's get like three different masks so I think like I definitely I definitely understand why consumers can become overwhelmed but I think that's why it's so important for us a really big part of our distribution is we work with so many dermatologists we're stocked in over 700 dermatology and skin clinics which for us is i'm so proud of because we've been able to partner with really incredible experts who look through the clinicals for our brand and really understand and stand behind what we're creating what a beautiful relationship like they know that they're giving their clients the best possible product exactly and you have all these built-in amazing partners recommending you to all of their clients.

17:51Yeah. And they see the results with their patients as well, which is how I've been able to really build out the brand. And that was, I door knocked for the first hundred dermatology and skin clinics in Australia. Like I was bootstrapped and I had one contractor. How old were you at the time? I was 28. Okay. Yeah. 28, 29. And I really like, I left my corporate role and I just went all in and just really bet on myself during that time. And then I did the same thing when I then I was 29 when I moved to New York City. I had three suitcases. I hadn't even sorted out my visa. And I was like out of a relationship, had always wanted to move to New York.

18:27You went through your Saturn return and you moved to New York. Yeah. And I had always wanted to. My fiance and I laugh about it where there are certain places in the world where your DNA lights up, like you'll be in a certain place in the world. That's New York, right? Yeah. New York was that. I remember going in my 20s for work. And then I said to myself when I broke up, when I was in that prior relationship, I want to move to, I had always wanted to move to New York in my 20s, but I never did because I was in relationships. And then I said to myself, if I go for a month and I still really love it, and I've not romanticized the city, then I'm going to move.

19:02And I called my dad on like the second night and I was like, I love you and mom so much. I'm moving to New York City. And like, Like my dad was like, Olivia, we know that you always do what you want to do. Because like I moved out when I was 14. I went to boarding school. Like I've always just been so independent. So yeah, it's definitely. You found like every vendor like that makes all of the different ingredients in all your products. I did. Like yourself. What was that process like? I mean, I didn't know any other way. Now so many founders go through a co-manufacturer and they just select everything for them.

19:41Whereas I was just, I'm so conscious of the food that I ingest. And I go to local butchers. I go to local fishmongers. I go to the farmer's markets. And I like to know where my food is coming from. And I thought, why do people not have that same approach with supplements? Especially when like collagen, which was our first product, it's animal derived. You're taking it every single day. I can't imagine where like bad collagen comes from. If you look up collagen fish farms, it's atrocious. You will not ingest the actual products. They have antibiotics in the fish feed. They can often be contaminated with heavy metals.

20:15Like you don't actually know what you're ingesting. They can have jellyfish. It's honestly, yeah, it's not something you want to be taking every single day. I couldn't even do the testing when I first took the product. But I'm sure it's the same in the olive oil industry. When you actually find out how a lot of these products are made, it can really kind of turn you off. I had, it's, yeah, it like, it's crazy to me the popularity of certain products that like the quality of, it's like the using of the item is what's like leading everybody to purchase it. But I'm like, you have no idea what you're drinking.

20:55And it's something that when done correctly is just like God's gift to us. You know, like our olive oil comes from well, like naturally well watered, like thousand year old orchards like run by the same family. Like the pride that I have in working with people who are doing something that's like so close to the earth and like so good for us just feels so like grounds me so much. It makes me feel really, really good. And I'm sure you feel the same way. Completely, because it has so much it has such a deep meaning for you. And you can then give that to your friends and your family and your community and stand behind it because you haven't cut any corners.

21:34Like I quite liked my job before I started my business. But so I don't want to put anything out into the world that I'm not so proud of and that I don't feel great taking and that I can't stand behind completely. I think that's just so important. And like when you know the people behind the brand, like our Kakadu Plum Farm are the same. in Australia like I know the family farm that supply all of our kakadu palm which is the vitamin c it's the same for you and I just think that that's so yeah all of our vendors are like human beings with families and we've like met their children and we're like so excited for our kids to work with their kids one day and it's just like ah here we go yeah it's so gratifying I think that's just such a huge piece of it for me like even as we've been able to scale and we've been growing so rapidly in the U.S., like seeing the families that I that I work with in Australia, that's such a rewarding part.

22:25Isn't it cute to see them be like proud of you? Yes. Oh, my gosh. You're taking what we did and like doing this in this foreign place and people love it. Like you're just like this is a win win for everybody. It really is. Actually, there's a line that I really I met Janet Gowich was a founder of Laura Mercy. She's a really incredible founder. And I had lunch with her last year. And I remember she said to me, stop focusing on proving people wrong and start focusing on proving the right people right. And that hit me so deeply because I think, like I was chatting about raising money and all of those things, there's definitely been people who have not fully believed in me along the journey.

23:03And you can have a little bit of chutzpah where you're like, I'm going to prove them wrong. And I think I really dropped that mostly, most days. I really dropped that now. That's a hard thing to battle. Yeah, and now I'm like, oh, I've had so many incredible, incredible people that have believed in me along this journey and that for me is so heartwarming to be building with my team and be so proud of what we're putting out in the world and having so much integrity and then like knowing that we're making a difference one to people's lives and to the people who have helped us shape the business I think that that's just gives what we're doing every day so much meaning and I think that I need that like it gets really hard running a business So and there's definitely some like many challenging days.

23:47So I think having that deeper meaning is just so imperative to the journey. People don't understand how hard it is to run a business. They just don't know. And I like this is why I'll never like I've even had bad experience. I had a really bad experience at like a salon recently. They like took off off my eyebrow and I'm I'm vain. But I'm not fine. Regardless of like her fucking on my goddamn eyebrow and it being like an overpriced experience. I watched her for two hours in the salon manage like 14 people and like tell the social media girl what to do and then like have to like problem solve something with like a delivery and like she's an immigrant.

24:24And I was like, why would I fucking shit on that? Like, yeah, it's not. I just have so much empathy for for how much people work and people do not realize you're clearly a very intelligent woman, like women like you probably got like very good grades in school or like you know I mean not always if I like the subject I did but like right so I think it's like people also don't understand like the there's like a lot of intelligence that goes into like making really proper business decisions and hiring and like managing money and production and you can make so many wrong moves along the way and like you're managing also personalities like that's a whole other aspect of like an office environment it's also why I hate when people are like that's a toxic office I'm like is it or did you not get what you want like I just want know everyone's side of this story before we like judge an office yeah I'm the same and I have to have a firsthand experience I think you can always you hear so many things I'm quite strict on like I will like I will listen if anyone has certain pieces of advice but I always want to make my own judgment because I think like there can be so much noise and I think that I mean I'm a very opinionated person I think I'm a pretty good gentr of character I think that's a strength of many women.

25:35Like you can really be a really great judge of character. So I really pride myself on that. But yeah, it's, thank you. It's really challenging. But I also don't have my shit all together. I think like no one does. I think that that's... You did come here with a handwritten note and a gift and lots of products. Thank you. And I will say that's incredible. I have my stage mom, Sam. Yes, Sam. Who is the most helpful person in the world. So it's definitely... I'm going to manifest as Sam. You need to be woman. You're what I'm missing in my life. Yeah, I know. Everyone needs a Samantha. but like we don't do it alone like you don't that's like the biggest thing no of course I'm not I would not be here without like the people that I have that have helped me along the way and I find that it's so it's so important to say whereas like I wouldn't be able to do what I do every day without my team without my family who like helped me in the early days like I wasn't able my family didn't help me financially with my business but like they helped me so much emotionally all of my personal savings literally like everything that I had I put into my business incredible and I for my first manufacturing run and I didn't pay myself for the first two and a half years like people don't I didn't shop for a very long time like I definitely I risked a lot like I def I really bet on myself and I'm so grateful that I did that and but it's a road less traveled for reason I think back to you like having those conversations with me on your facture about like down payments and like my 30 and you're like I gotta sell it and then I'll pay you and like those relationships are so tricky yeah and like so challenging made those bad deals can totally break you like we've had to break up with factories before where we're just like we love you but like your terms are really bad oh same i've i've definitely had those hard conversations with my manufacturers and said because now we're at a totally different inflection point because now you're making so much yeah and so and i have two manufacturers so we definitely but i want to give my first manufacturers like as much of the business as possible and they can't give me the best terms.

27:28And so I had I've had to say multiple times, like, I need you to come to the party. Like you can see that I'm like growing so rapidly. And I want you to see the fruits of like our labor. And I want you to be able to benefit from that. But by the way, that speaks volumes of you. Like most people don't care. They're like, you can't give me the terms like I'm going somewhere else. When you like when you have those emotional relationships with your manufacturer, we've had these conversations with my husband's factories where they're like, well, like we like we have like 10 POs coming in they're like but how are we gonna do it we're like you have to do it for us like you believed in us from the beginning I know we want to be the like we want to give you the money for this we don't want to give it to anybody else like please I feel and I think this is I think this is particularly hard for women but I think it's our weakness and our strength I think it's a mixture of both and you have to know and this is something that I honestly come up against like every single day whilst growing the business because I'm the most empathetic person ever like I can like I literally cried the other day because my DoorDash man was like 75 and I felt really sad that I was like did you not take a photo of him and put it on TikTok and started to go find me

28:33Olivia Boyd-Smith:I'm like no have you seen that part of TikTok no oh my god this is like a trend he was like so lost and I just remember seeing him and being like I'll never get over my dad's age and I remember thinking and my dad still works but I remember like and he like and I think it's really important for people to work all the time. Like I do think that working keeps you young. But I remember he just was very confused. And I remember just thinking like it just made, and I was definitely a week before my period. But I was, it really touched me. But I think that that I'm, as I get older, like people are everything.

29:06Like I just think as we touched on the beginning, like we spend so much time working, we spend so much time around people. And I think also the blessing and the curse of having my dad sick when I was younger. I think like you realize how important relationships are. and yeah so I've had people that have worked for me for a long time that were not the best for the job but I like they brought me joy and so I was like I've had that like I just like love you being here it's like that dress is definitely not what I want it to be and I don't know how to get like it's not fixable but like I don't want to tell you because I can't make you feel bad like which is also like a really bad thing on my part as a manager I was like okay this is like my fault but I actually had one of my first investors, I spoke to him a while ago about this.

29:48And he said to me, the greatest gift that you can give someone who has either like outgrown, the business has outgrown them or like it just doesn't feel quite right anymore. The greatest gift that you can give them is like letting them go and letting them go and pursue something else or that's more aligned for them. because and like and he said to me he's like I have had so many people come back and thank me decades later for doing that and if you do it in the right way with so much kindness and empathy and communication doing everybody a favor you're doing everyone a favor and you're also preserving that relationship and letting people know how appreciated and respected and valued they are but that it's also it's also really challenging again that's like one of the really challenging parts of having a business you know what brought you to los angeles i moved from australia to new york and i was in new york when i was 29 for a few years building the business and that was amazing like you've lived in new york and that was definitely how long did you live in new york for nine years much longer than i did i was planning to be i was so young when i moved there i was 18 when i moved so i was like you know yeah high time that would have been yeah that would have been the best I moved there I was in New York for a few years and loved it and then I met my now fiance and he is based in LA I never really saw myself living in LA I don't feel I like LA in some ways I don't feel a connection to LA if I'm honest which is kind of a funny position I find New York gave me so much and it really I think what is this line I remember it was like totally butcher it but New York like really propels you forward and Los Angeles like really sharpens you because it's so health orientated it's like a bit more of a slower pace and it's still been really helpful professionally for me but I'm still finding my way you can also make it it's so big yeah it's like different like you're in Venice I lived in Venice before I moved back to Pasadena like where I grew up and like started like I loved my Venice years and it's that's probably like the closest you're going to get to australia yeah i mean no but that's the thing venice kind of feels like australia and like i it feels like bondi beach and i lived in tamarama which is the beach next to bondi so like i live that yeah i kind of lived that and like i love my fiance he lived in philly and he's like but i need to be by the beach if we live in la and i'm like this is not a beach though like i'm australian this is not a beach like Venice and Santa Monica.