In short
Andy Wilman, the producer behind Top Gear, The Grand Tour, and Clarkson’s Farm, explains how “happy accidents” and story-first thinking created long-running, authentic car-and-farm TV, plus what it was like after Richard Hammond’s dragster crash.
Guests
Andy Wilman (TV producer; “backroom boy” behind Top Gear/Grand Tour; now works on Clarkson’s Farm). Host is not clearly identified in the transcript.
Guest backgrounds
Wilman describes meeting Jeremy Clarkson in a pub and helping build Top Gear’s structure; he later helped create The Grand Tour; for Clarkson’s Farm he works with Clarkson and long-time farm cast like Gerald, Charlie, and Caleb.
Key claims
BBC left them alone once they hit ~3 million viewers; early Top Gear was “unwatchable crap” until series 2; success came from organic evolution, not rigid formats; story discipline beats shallow content; Hammond’s crash didn’t change their mindset toward risky stunts.
Notable examples
£1500 Porsche challenge that broke down into “chaos” (eggs in radiator); three-person filming specials started as an accident; Hammond’s “critical” hospital ordeal and internal injuries; Christmas in Afghanistan with Heineken rationing; Clarkson’s Farm grotto scene (Santa’s grotto) as a standout.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOCreating Top Gear: The Accidental Success
1:30 to 3:07
Understand how Top Gear became a hit through unexpected moments and chaos.
“shall I break the crew for lunch while all this is getting sorted?”
The Evolution of Top Gear
3:07 to 7:12
Explore the transformation of Top Gear from a dull show to a groundbreaking series.
“doing here it's an absolute pleasure i mean the thing that i'm about to talk to you about how long has it been when was the first top gear well the first one we did yeah 2002 so We're 2026 now.”
The Happy Accidents of Filmmaking
7:12 to 9:20
Learn about the serendipitous moments that shaped the success of Top Gear.
Authenticity and Viewer Connection
10:34 to 14:00
Understand how the authenticity of the hosts resonated with viewers.
“And we got to the point where, say we did a film one week and it wasn't very good.”
The Surprising Appeal of Top Gear
14:01 to 16:55
Discover why Top Gear resonates with a diverse audience, including families.
The Success of Clarkson's Farm
16:56 to 19:35
Explore the unique storytelling that makes Clarkson's Farm a family favorite.
“In the edit, because I don't really go there, I just edit this now with the edit guys.”
The Evolution of Jeremy Clarkson's Character
19:36 to 22:27
Learn about the authentic side of Jeremy Clarkson in his farm show compared to Top Gear.
“So we were talking off camera about how, how much sort of sense he makes and how much intellect he puts out, but he can take a knocking for all sorts of different reasons.”
The Trust Behind the Camera
22:28 to 24:25
Gain insights into the collaborative trust between Clarkson and his production team.
“so james is actually he is as like nerd he is he is on the telly but i was going to say james isn't but he actually is.”
A Terrifying Moment: Richard Hammond's Crash
24:26 to 28:00
Relive the harrowing experience of Richard Hammond's dragster crash and its aftermath.
“And you ring the hospital and they go, he's critical.”
Hospital Humor and Recovery
28:00 to 29:00
Explores the humorous aspects of a friend's recovery after an accident.
“And then we were I think our focus went on to him coming back on the show.”
Show all 20 chapters
Returning to Show Business
29:00 to 30:10
Discusses the mindset and environment surrounding a friend's return to TV after an accident.
“I think his crash was very dramatic and very cinematic and very.”
The Risks and Safety in Filming
30:10 to 31:55
Reflects on the balance of danger and safety in creating content for television.
“And I think we had this attitude that we were actually quite, for all the people thinking we were fuckwits and children, we were actually quite, we were very good about health and safety.”
The Importance of Storytelling
31:55 to 33:30
Stresses the significance of storytelling in content creation and how it transcends mere entertainment.
“And Jeremy, James, myself, we started in print.”
Farming Realities and Storytelling
35:15 to 37:10
Discusses how Clarkson's Farm educates audiences on the struggles of farming.
“You saying about that amplification, if you like, of how hard farming is by the end of the year, we lived through all the ups and downs that go through the year of harvest to make 100 quid.”
The Future of Clarkson's Farm
37:10 to 40:08
Speculates on the potential longevity and direction of Clarkson's Farm.
Reflections on Success
40:08 to 42:06
Andy Wilman shares his perspective on success and the journey of creating content.
Reflections on Career and Creativity
42:06 to 46:14
Andy Wilman shares insights on his unique career path in television and the importance of creative freedom.
Memorable Moments from Top Gear
46:14 to 48:34
Wilman recounts significant moments from his time on Top Gear, reflecting on their impact.
Behind the Scenes of Clarkson's Farm
48:34 to 53:04
The discussion turns to the creative process behind Clarkson’s Farm and its humorous moments.
“Transcription by CastingWords Learn more at schwab.com slash trading.”
Hilarious Grotto Scene in Upcoming Series
53:04 to 54:09
Wilman shares excitement about a standout scene from the upcoming series of Clarkson's Farm.
“But Jeremy wants to make a grotto, Santa's grotto.”
Transcript
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0:59Jeremy Clarkson:So tell me, who is Andy Willman? Andy Willman helped make Top Gear that was sort of the big Top Gear. He helped make the Grand Tour. And now he's currently working with his oldest mate on the farm show, Clarkson's Farm Show.
1:14Andy Wilman:How much have I been looking forward to this? God, you've had to take me 40 years. Let's see if you say that in half an hour.
1:20Jeremy Clarkson:So we're in a petrol station. Steam coming out of Jeremy's engine. So the lorry driver coming out with light going, I bought you some eggs. We can put the eggs in the radiator. It's all going on. And the director came over and he went, shall I break the crew for lunch while all this is getting sorted? And Jeremy was like, no, this is the show. But my point to you is that was an accident. Top Gear was lightning in a bottle. The Farm is lightning in a bottle. And it struck twice because all that cast were already there. We didn't audition anybody. You know, Gerald has been doing his walls for 20 years.
1:54Andy Wilman:What was it like for you when Richard Hammond had his dragster crash?
1:58Jeremy Clarkson:What? What do you mean critical? What, what, what, what, what? You're like that. And hospitals go, we can say no more than he's critical. And you're looking at all the red lights on the M1 in front of you and you're doing a mile an hour. And I was screaming inside the car like, fuck, what have we got ourselves to?
2:26Andy Wilman:Who is Andy Wilman?
2:27Jeremy Clarkson:Well now, there you go. He's very much a backroom boy, but he's a backroom boy of things that actually made quite a lot of noise. So Andy Willman helped make the top gear that was sort of the big, big top gear. And then when that went to it, he helped make the grand tour that was did well. And now he's currently working with his oldest mate on the farm show, Clarkson's farm show. so that's what he does sits in dark rooms and makes stuff how much have i been looking forward god you've been to me let's see if you say that in half an hour like what the hell was that man
3:08Andy Wilman:doing here it's an absolute pleasure i mean the thing that i'm about to talk to you about how long has it been when was the first top gear well the first one we did yeah 2002 so
3:20Jeremy Clarkson:We're 2026 now. Top Gear Maths. That's quarter of a century.
3:24Andy Wilman:That's a good point, because the first one you did transformed, ultimately. I mean, I'd watch it with my dad, my uncle, my granddad, and it was pretty boring.
3:34Jeremy Clarkson:Did you have a big telly that was wider?
3:35Andy Wilman:Yeah, that's a great big thing, yeah.
3:36Jeremy Clarkson:No, it was fatter than it was wide. Yeah, exactly. And then you came along. Then we came along, and I'd love to be able to say to you, and this was the plan, but it was so much of it was an accident but the accident element was its strength in terms of why it survived I think why it went on so long because you get a lot of tv shows where a plan is made you get a guy like Mark Burnett who would create Survivor and Apprentice and what have you or Simon Cowell with his the you know the talent shows that people sit down and work those out and they deliver them fully formed they come out of the traps good to go and we had no plan like that it was top gear was moribund in the 90s got taken off air bbc didn't control the jane roots bbc2 said i'll put this back on air if somebody can show me a good version of it and jeremy and i our careers were a bit crap at the time actually we'd done a couple things that hadn't worked so we were like and then jeremy went we'll have top gear back and i went what do you mean we'll have it back we don't own it but it was like he went you know what i mean we'll have it we will do it and i met him in the pub and he had worked out probably 70 of the structure of what that show was going to be already he got his bits of paper out beautiful mind drawing enjoying everything and um so he'd worked out he needed a studio it worked out that it's going to happen in a place and needs to be three that um there's going to be a track and celebs but that was it there was no adventure or razzmatazz or foreign travel or anything that brought in the huge audiences you know that there's kind of no space shuttles made out of um what's the names robin reliant robbins there was nothing like that it was still just going to be a refreshed car show and that was it that was the only plan but to be fair you were working
5:45Andy Wilman:within the constraints of the bbc and from where you started yeah to where you were allowed to go with innovation and grand grand ideas you probably didn't think you were able to do that but i guess
5:55Jeremy Clarkson:the success no we didn't we didn't have i don't think we did we didn't have the intelligence to think of it we really didn't but the the good thing about the bbc and they get a kick in sometimes on this sort of thing but they were the best place for us because they left us alone because we were like as long as jane root said if your show gets three million viewers we're good you're you know you can stay doing it we got that sort of by the end of series one but the show if you look at series one it's unwatchable crap it really is it's so sort of stilted and and then james comes on the series two they start to get a relationship going now where is the bbc good where is it important in tv to take the lessons from them they left us alone and it wasn't until series four or five that you start to see the gel going on allowed to marinate you're allowed to learn yeah we're just left alone to do our thing and think about things and then and i think most networks now they go series two nothing's happened you're sling you're up pal you know you're gone manager's
7:02Andy Wilman:not in it yeah then get to bed the team in and formula one drivers like oh you've had two seasons
7:06Jeremy Clarkson:i'll fuck off and it's like it wasn't that we were left alone and then accidentally we start to do things like um we discovered a shit old cars make better telly than new cars and we realized that when they you know you buy them and you go on a journey with them and then they break down and I remember old Top Gear if a car broke down you'd ring the office and go film can't film anymore because the car's broken down and they did this film where they bought these 1500 quid Porsches and we were trying to drive them from London to Brighton as the first sort of challenge they didn't get to Elephant and Castle before they'd all broken down you know so we're in a petrol station steam coming out the jeremy's engine so lorry driver coming out with like going i bought you some eggs we can put the eggs in the radiator it's all going on and the director came over and he went shall i break the crew for lunch while all this is getting sorted and jeremy was like no this is the show and it just twigged in his mind you know this is now the show the chaos the the everything going wrong the entertainment of that it's like 180 degree flip but my point to you is that was an accident we didn't go wouldn't it be better to do cars to buy cars that have problems it's just that we were smart enough when we ran the cars and they broke down to realize that it was good tv um and that's how it's sort of doing films as a threesome that was an accident you know they weren't they were originally all going to do separate films and we had too many cars to get through for a test one day so i put jeremy put james and richard together to do it and jeremy's like oh hang on a minute and i was like no come on we'll do it and then he watched it and he went oh no it's good isn't it now we're gonna he said right we'll do three scenes and so on so on so we were always the specials were an accident you know so we were always like i say not quite bright enough to think of it but just bright enough to go hey we're on to a good thing here and then we'll run with it.
9:17Jeremy Clarkson:So happy accidents. And then the bit that comes off that that gives you longevity is that it's organic. Because you go, right, what are we going to do next? Some things you do are crap. Some things you do are good. But the viewers are watching it unfold.
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10:36Jeremy Clarkson:And we got to the point where, say we did a film one week and it wasn't very good. We got to the point where the next week's show we go really sorry about that film last week. No TV show ever said we did a shit show. Really relatable. But we could. We could go really sorry if we bored you all. Hope you're still watching this week. We'll try and do better. So everyone's watching us live. And then I think that's why Jeremy, Rich and James got under people's skins. Because they weren't just good on TV. They were like living their lives out. and all of that was a happy organic accident so we were just bright enough leads this organicness and then you live longer because we're not a format which wears itself out
11:22Andy Wilman:nothing was forced either it felt like you were having a good time no i know i know i know i hope that is exactly what happened because it felt like everything that was coming out use your kind of word of authenticity if you had to describe what you said there. But it felt like the minute the cameras weren't running, everyone was still having a beer together and plotting. Yeah, yeah, it was.
11:41Jeremy Clarkson:It was still plotting and yakking. And it was a lot of the office was a very yakky place. And Jeremy, Rich and James were always in there. You know, it was all like, what are we going to do? And then this sort of stuff. And it was very and it was our little kingdom. And the BBC left us alone. And then it was my job when we got more and more popular to make sure we were left alone. so I kind of made the I built this sort of atmosphere that we were a really horrible office to come into and we actually weren't but how did you do that? well it looked like a shithole for starters you'd get an illness if you went in it that was at this most basic level but I remember we had this publicity press officer called Tara and I think the BBC being like it was people would go oh god that must be like a big misogynistic stag night in that office and nothing was further from the truth but we'd never said anything about it so and tara would be going i'm off over to the top gear office because she did all our press and people going how can you go and see them she was like if only you knew how nice they actually are and what what the office was like in there um but that's lovely
12:54Andy Wilman:hearing that yeah do you think that rubbed off as well and what i mean by that is i actually went to i haven't told you this i went to a filming of two top gears and let me try to remember when that was feels like it was around 2000 and when did the db9 come out aston martin db9 well hang
13:11Jeremy Clarkson:on it was when we did the first big race so we thought about those big races yeah and then db9 was in the first one yes so i'd say 2005 ish yes something like that bang on testing my
13:24Andy Wilman:car memory well i've not long met my now wife okay so she came with me was the first date it was not a first date great move mate yeah but this is the point there were other women there and this is so you bring out sort of misogynistic side of things and the sort of myth that this is all about men and and sort of cars and so on but actually it was such a cool no it was nearly she loved
13:47Jeremy Clarkson:the same female at one point i mean the marketing people came in one day and they were like oh my god you're it's nearly 50 50 and we were surprised because we were like we weren't making the show for anybody but we were surprised that the audience was nearly 50 50 and then you sort of go right why is that happening and i think number one there was a lot of girls who cars and they just weren't given any outlet for it but it was all right to watch this um so the girls got to watch the cars and the cars were all beautifully shot and everything everyone it's quite an appealing thing to watch and then you get into other areas like i think jeremy richard and james had that thing like joey and chandra and ross in friends in that they're fuckwits but they're quite charming fuckwits and i think i'm generalizing that but girls quite like watching fuckwits who are charming because they can go yeah they're all right with it and the girls in friends had their foibles and flaws too and they were funny so everyone in friends lived on their faults and flaws but they were smart and funny with it and charming and i think r3 were that and then you got mums watching it because kids wanted to watch it and i i do believe you got a mum who comes in on a sunday night and the one thing she would want to see because remember we're talking about it's on at a certain time it's we're still in scheduled tv it's not streaming which splinters the household it's eight o 'clock sunday night kids are watching it dads are watching it i think a mum comes in she goes my whole brood is watching one thing i'm joining in and then finds it's actually quite a laugh to watch because it's very accessible um and then that's that's how it grew yeah i'm gonna jump ahead on something actually yeah you've just
15:45Andy Wilman:you've just made me think of something that's relatable to my own family yeah two teenage daughters now clarkson's farm it's probably the only thing i can think of where we've come and sat together as a family rather than me i was about to ask you well no i'm going to ask you
16:00Jeremy Clarkson:because why are two teenage daughters watching an overweight man in his 60s fucking up you know well hooking up a tractor it's so watchable there's characters storytelling
16:13Andy Wilman:it's the relatability which i keep saying um and i think it transcends an age uh age gap from you You know, when it first came out, my youngest would have been 10 or 11. Right. And loved it and still watches it now. So 10 or 11, she loved it. Yeah. Well, you think about the fact that there was, because it's, you know, it's the heart of it. And it's a massive compliment to you and to the team. It's storytelling. You create a story where if we'd watch one together. So I actually asked them to come and sit down because this is, that's the point. I remember sitting down at eight o 'clock on a Sunday to watch Top Gear.
16:46Andy Wilman:It was sacred. But, and that's gone. that's a shame but what i wouldn't do is sit and watch clarkson's farm on my own no i would actually said right we're going to watch it and we schedule it ourselves and it works they want to watch it and then they wanted to watch another the worst the worst scenario for us is we go to bed too late because we try we're watching it all and binge it next series
17:08Jeremy Clarkson:is going to be 422 so you'll get to go to bed because it'll be at one four six seven no five six seven eight i mean i can i know so many people that once they've watched the first one that's it
17:21Andy Wilman:they they can't they can't stop watching i mean that's a compliment to you and it's the kids
17:28Jeremy Clarkson:watching it we were talking earlier before you uh before we started rolling on the cameras but i think it's one thing is it's like a gang and i think kids love a gang you know got gerald charlie kaleb lisa jeremy and then you got kind of secondary characters like alan the builder and they all come and go and there's there's that piss taking and it's and joshing and what have you but it is it's very gentle it's not like togu with like shit blowing up and sinking and avalanches and all that but kids still stick around even though it's gentle and i think they love the fact this gang does this thing kids probably want to be on that farm you know who wouldn't want to be with that gang in a daily thing um it is emotional animals are amazing the stories always take a lift when you've got animals in them and jeremy's in a mega storyteller he really he's got a gift that it's funny when you do a scene and he's not there they're all good but you lose this totem pole that he has that he knows how to kind of make everyone be their best in the way I can see his brain going.
18:45Jeremy Clarkson:In the edit, because I don't really go there, I just edit this now with the edit guys. And you can see his brain working during a conversation that he's where this story's got to go, where this sequence has got to go.
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18:59Andy Wilman:It's a great vision though, isn't it?
19:00Jeremy Clarkson:Yeah, and Charlie and Caleb and everybody, they don't have to do that. They can relax because he's going to do it. And then they can just be themselves. If Top Gear was lightning in a bottle, the farm is lightning in a bottle, and it struck twice because all that cast were already there. We didn't audition anybody. Gerald has been doing his walls for 20 years. Caleb worked on that farm before Jeremy got there. Charlie has always been his land agent. and they go on camera and it's like they're stars on camera but they were never auditioned we were never like oh we need another land agent or we need another builder alan's just brilliant alan
19:46Andy Wilman:but i think there's also an element you've already said it that jeremy allows them to be that that's that's a skill in itself yeah he knows he could have created a very different atmosphere
19:54Jeremy Clarkson:he knows he's there to be knocked down he knows that viewers like it when he gets a knock in
19:58Andy Wilman:He's been knocked for years, right? So we were talking off camera about how, how much sort of sense he makes and how much intellect he puts out, but he can take a knocking for all sorts of different reasons. You know, your working relationship, in fact, your relationship goes back to being 11 years old at school, right? I feel like that he is super intelligent, and that really got a lot of humility, but can play. He has an acting element to that. Am I right? Have I got that right? Acting element. Sorry, the acting element of what we saw, particularly through the Top Gear days, where there was a performance element that betrayed the fact that actually he's a really good company.
20:40Jeremy Clarkson:I think that's quite astute of you there because he... Refreshing Wild Cherry Cola meets smooth cream.
20:50Andy Wilman:The treat you deserve. Pepsi Wild Cherry and Cream. Treat yourself.
21:29Jeremy Clarkson:flip that the you know at school yeah he was as noisy as fuck he really was um and we were i think you know we weren't any good at football or anything like that so we were just noisy like show-offs look at us look at us and so on so that's in him but the farm when people go I mean you must have heard people say this to you like I don't normally like Jeremy Clarkson but I love him on the farm the fact is the farm character has always been Jeremy he's always been the real Jeremy and it's top gear in the grand tour where you get the sort of amped up Jeremy that's got there's an element of performance in the sense that he he kind of you play to your cartoon character a bit more like that he's he's bombastic and doesn't listen to anybody etc he actually does but the the grand tour and the top gear were much more like play to their cartoon characters so james is actually he is as like nerd he is he is on the telly but i was going to say james isn't but he actually is.
22:40Jeremy Clarkson:But Hammond being like Norman Wisdom, you know, accident prone, whatever and ever, and like befuddled, and I'm a Bromian, I don't like foreign food. You know, he plays up to that to a degree because they know that the cartoon characters kind of work. And as long as they don't lose their kind of authentic credibility, they just put it into hyper-color. Whereas The Farm, you don't get any performance from him anymore. it does you know we had a little talk before we started doing the farm when we didn't know how it was going to go and i was like how about we have a kind of a little rule where but by if you're thinking of a scene or a sequence to do let's ask ourselves would we do it on the grand tour and if the answer is yes maybe we don't do it so you learn from what's worked and you learn from what yeah and we would again off going off on the farm we're having to teach ourselves something else but we were like let's let's put that marker down that like if we were going to do that in the car show let's not do it on the farm because then the farm is like it's got to be he's genuinely trying to let's take something like him trying to make that tractor work in the grand tour you kind of go this has all got to end badly because that's what everyone's waiting it's got all got catch fire you know and in the farm he does try and get the tractor in right because otherwise we've been making the grand tour on a farm which would be bollocks so you know it's not a man having a go at his farm he has got all the editorial and emotion intelligence to do all that he's absolutely the sort of complete character i know what to do with the rushes you know what to do with him in the eddie he trusts me there that once he's gone through sort of the me filter what comes out is going to be that if i make him look at it it's me who's made him look at it and he's given me the material to make him look at it so we're all in agreement sort of thing yeah i get that you know we know which is a lovely trust actually yeah yeah
24:40Andy Wilman:and on that actually you know there's there's years of working together and i'm also grouping you all as as four there um and you've been through you've had some amazing successes and brilliant experiences but you also had some really scary moments what was it like for you when
24:56Jeremy Clarkson:richard hammond had his dragster crash uh that was i mean it sounds like a cliche but it was just plain terrifying i remember driving up to the hospital in leeds and i'm like sitting in the traffic on the m1 and you ring up the hospital and they go he's in critical condition and you're like hang on the last time i spoke to the producer they were going he's talking they're putting him in the ambulance to go to the hospital, the air ambulance, but he's talking and you all try and kid yourselves that things are all right. And you ring the hospital and they go, he's critical. And you're like, what?
25:33Jeremy Clarkson:What do you mean critical? What, what, what, what, what? You're like that. And the hospitals go, we can say no more than he's critical. And you're looking at all the red lights on the M1 in front of you and you're doing a mile an hour and I was screaming inside the car like what have we got ourselves to what have we done what what are we playing at here like we're playing and now this is a reality wife two kids he's got you know so it was terrifying um and then got up there there, though he was in the hospital. And he didn't look too damaged because all the injuries were internal. So he had this massive black eye but that was all the mud forcing its way into his helmet when he'd gone over in the car.
26:25Jeremy Clarkson:But apart from that, he looked all right. But he's all in a coma and he's got all the tubes and wires and everything. and the doctor goes, so if his brain swells, that's it, it's all over. There's weight, there's nothing we can do, so we have that night like that, just sitting there waiting and waiting and waiting, and then in the morning, he will live. So you're like, okay, and then that's a huge one-off you, but then you don't know what you're going to get back.
26:59Jeremy Clarkson:But I think two things there. luckily when he started to come round he was hilarious because he was absolutely off his rocker you know he was he if i walked past a sort of war door he'd go andy what are you doing there and you're like i can't tell him i can't tell him five times now it's just like every time he he'd forget that you were there every time you walked past and he'd go and he's here and he's in hospital like to a nurse or something he goes i work with him you know you're like hell and then james would be there as well and jeremy and he'd go why are all you lot here you know and he's sitting with all the tubes and the wires and that you're like hell mate and then somebody would go like you've had an accident and then he'd be going to us i've had an accident you know and you're like right right so you're having these like conversations like with somebody who's demented there's a bit
27:49Andy Wilman:of a fear there for you before oh that was all right though because this nurse who was brilliant
27:53Jeremy Clarkson:on the brain injury ward she was like okay imagine your brain is a filing cabinet and she what's happened to him is his filing cabinet's fallen over the drawers have opened and all the files are all over the floor but they're all still there they're all fine but his brain is just like that at the minute so it its brain has got to write its own filing cabinet put all the put all the folders back where they were it was time it's just time yeah um and then you got that you wait you you know the black humor of him being absolutely mental in the hospital during those first three days was like fantastic comedy you know in a sort of top gear way yeah like oh shit i've just walked past his ward again and he go and hey what are you doing here like what are you doing up here you've had an accident richard for the 20th time and and so on and so on then you saw and she's going i saw james earlier he's up here i don't know why and it's It goes on and on like that.
28:52Jeremy Clarkson:So we were in a good place like that. And then we were I think our focus went on to him coming back on the show. And it was a different era, not like the poor Freddy's era when he had his accident. It was our era was. I think his crash was very dramatic and very cinematic and very. So the mood around was he lives. He's going to rise again. when is he back triumphant return whereas freddie's was this awful awful poor accident that just dragged on and on and debilitated him for so long and it just knocked the stuffing out of everybody whereas in our era it was like we've survived and now we come back you know different different
29:39Andy Wilman:attitudes i think phoenix out of the flames yeah that kind of thing did it change anything for you because you got you all got a fright and there was an element of the fact that you know you actually said yourself you're playing i mean brilliant fun like fun to watch everything had gone previously but there was an element of perhaps the bar being raised and doing all sorts
29:59Jeremy Clarkson:of cool things no it didn't it didn't it didn't stop us doing anything i mean james a few months later when it did the bugatti vayron max speed run you know and that was a a few months after Richard's accident. And I think we had this attitude that we were actually quite, for all the people thinking we were fuckwits and children, we were actually quite, we were very good about health and safety. We did it. We did it well. You know, you're investigated to death after something like Richard's thing. And bar a couple of things about communications could have been better you pass with flying colors that everything was good you know what we did so we had a good bedrock for carrying on doing dangerous things you know or risky things so it didn't change our mindset i mean you get things like argentina where we got our arses kicked and you can't see that one coming but that you know that's not something you plan like a stunt sort of thing that's just that's just a different kind of danger you know i mean you you've entertained
31:04Andy Wilman:me and countless others and you've inspired many many people to want to get into you know creating and making um tv and content can you almost bottle up now with so much perspective experience and maturity what advice that would be to someone looking in wanting to be the next Andy Woolman
31:28Jeremy Clarkson:I dread this I dread this because I always think the answer I give is going to be a bit shit because of that point I said earlier about things happening by accident. We couldn't plan. You can't plan organic or accidents or that our level of intelligence was just enough sort of thing. You can't teach any of that stuff. So the one bedrock of content was story always wins. Story, story, story, story, story. story. And Jeremy, James, myself, we started in print. We were schooled in print, the discipline of print. What is the point of what you're saying, doing or writing? And I think I see a lot of content creation going on these days.
32:19Jeremy Clarkson:You know, we all get our Instagram like boiling over with stuff. And you watch people just thinking if I do the bare minimum or I do what makes me happy going around tasting food i've got a career out of it and you think okay if that's what you want to do but you've got to make your food tasting adventures have a proper story it can't just be i'm in another fucking burger bar in hoxton and yum i love it that's just you're doing that for yourself you're doing that to get free burgers and it's like not good enough. So that old-fashioned thing about story, and the story will always survive because, and I'm not talking about AI generator stories where they put the facts together, everything we did came from us kernels, K-E-R-N-E-L-S kernels, of us wanting to do things or wanting to try that out.
33:20Jeremy Clarkson:jeremy's farm is all about jeremy can i run this farm it's not jeremy going right i've got a playground and i can fuck about with tractors and be clumsy all over again he puts his bedrock down of can i make this thing run and then he goes right also you go okay so it's not one of those stories where you see a tv show where somebody mortgages everything they've got to start this business because everyone knows you've got a few quid you know jeremy if this farm goes wrong you won't starve so you go right how are we going to deal with that and make viewers feel this pain when the farm makes 100 quid in a year so that kind of attention to detail the god in the detail about the story beats and the layering of bit.
34:14Jeremy Clarkson:I can't stress it enough. I cannot stress it enough. AI is incredible. It can teach you how to fry an egg and even write a poem, pirate style.
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35:11Andy Wilman:Visit gmparts.com for more information. No, I think that's powerful. And I appreciate you showing that. You saying about that amplification, if you like, of how hard farming is by the end of the year, we lived through all the ups and downs that go through the year of harvest to make 100 quid. what's really again amplified by that is the fact that that's the reality for all the other farmers that don't have yes income and the previous success so we make sure we say that but that's what comes through yeah it's actually a lot bigger yeah jerry's going i've got millionaire i've got
35:49Jeremy Clarkson:i've got a grand tour i'm good what about if you haven't got any in that shit you know going back to the sort of people get their news now like we all look at the ice stories and the epstein stories and you you kind of just wish that somebody would read a newspaper as well because of the discipline of putting that story together whereas everyone can shout on social media it's still still powerful facts are in there somewhere and that's fantastic but when it becomes your only way of receiving news it's a lot of shouting righteous shouting saying the right points get it absolutely you the discipline of reading a newspaper where it's been like shaped and someone else has scrutinized and made sure that your points are there and that is there and that backs up that is god when you think 200 000 people are reading a newspaper it's sad yeah it's sad because it's a it's a fantastic discipline still i'm talking like a boomer and nobody's going to listen to
36:53Andy Wilman:that bit i know but oh no it is so it goes back back to perspective and it also goes back to transmission if you like of information and i'm going to bring that back to what clarkson's farm has done to almost educate people like me my family and everyone else that watches about the state of britain's farmers and the farming and i think that's huge and that's and that's being given to you in a storytelling entertainment yes but why is he why is he
37:20Jeremy Clarkson:made that inroad that no one else has made you know because they know what they're saying that the farmer's guardian for example they know what they're doing they're bloody excellent at it but why has he made that impact where non-farming people are going jesus christ i never knew i think yeah he's using his print skills to boil down and his print skills are tabloid you know he was always local papers then making tv shows like ours you do you do strip away on like the broadsheets to the real salient points and that skill's never left him so he he can present without it being a rant the salient points about the life of farmer and the and the troubles that farmers go through and he happens to be a good communicator when when he delivers it and it needs to but you say the stuff in the next series when we get into tv and stuff he's incredible you know really good um and it's and it's his view of it as as he as he stands there and learns things which we then get the benefit of real time
38:34Andy Wilman:what about the longevity of clarkson's farm i don't want to break anyone's hearts but is there a conversation any more time where how long do you keep doing okay so this is our third big show
38:44Jeremy Clarkson:we didn't know this was top gear that kind of got ended for us i can't say can't say that was a plan the grand tour we brought it to an end and that was we planned that we were like we have to land the plane while it's still dignified in the air and we've still got an audience you can't do that thing where you make one film or one series too many and people go nah this is bollocks now it's busted flush so you have to discipline yourself to go we end it now while we still have an audience the same will have to happen with the farm i don't know when that is because each time a series gets made and it's you've got to remember it's jeremy's show it's not like mine and his or mine his and richard's or anything it's his show because it's kind of his baby whereas grand tour we all had ownership of the farm is his baby and if at the end of a series he can think of something he wants to do for another series then he'll do it but if at the end of a series one day he'll go i cannot think of anything else to do or say then that'll be the end of it hasn't happened yet but you know that's that's the agreement he has with amazon that it's like we do it all on a rolling basis that's working for that keeps it authentic no boot time big time yeah and hey we didn't think we'd get this hit we thought it was all over with the grand tour in terms of right that's our time having hits done then the farm comes along you're like oh my fucking god we've got this as well so every series that happens now is a bonus we've just got to end it properly you know like treat it the same way we did the grand tour but everyone that works and we go we'll go again you're like well that's a bonus you know we're in uncharted territory with our farming show
40:36Andy Wilman:so it's joyous when we do that no i can tell you light up about i'm beaming with no it's it's the
40:42Jeremy Clarkson:best thing i've ever edited and i love the edit that's where i belong and the farm is the most joyous thing to edit even though like i was talking with your guys earlier you know we're not doing space rockets and oil tankers and stuff like that anymore and aircraft carriers we're doing right the goats have arrived you know that's today's massive scene like it's so small yeah
41:08Andy Wilman:yeah yeah intricate it's so charming yeah yeah conscious of time i want to ask you go into sort of more of a personal part of your thoughts if you like you've achieved a huge amount of success um over a long period of time you'll allow me to say that yeah just realizing it now
41:25Jeremy Clarkson:yeah it took us all a long time to actually go hey we did all right well i'm glad we never we were always lived on our nerves for 20 years going this is all going to get taken away this is all going to go to so we never patted ourselves on the back ever so sitting here now yeah what's your definition of success it will be a mash-up of what i've said i think that we managed to in our field make stuff on our own terms you know we none of us were ever hired to like this is the show you're working on you know you are now making a pick any good show like if somebody had said right you know a lot of producers go and find work so go right i'll get a job on the repair shop or traitors or whatever all good shows but you're like you go and get work to make a living and we have been so lucky that we've made everything on our own terms we made our own grew our own stuff and i'm only realizing that now when we get to we've all got gray hair and guts and we're like in our 60s and you're like fuck me we've got all through our working lives and we never had to like go and do something for somebody else and I'm only realising that now only now so that's a real privilege because it's not advice I could give I couldn't go around to people going if you want to be in TV just do the thing you want to do because it doesn't work like that not given time
43:11Andy Wilman:it's lovely what you said about that time in the BBC that allowed you to do that and it's actually very entrepreneurial and innovative within a corporate
43:22Jeremy Clarkson:yeah we were shit at business but we were like we were i suppose we grew our own business yeah
43:28Andy Wilman:you're allowed to be creative you're allowed to stimulate your curiosity what what what does that look like for you now at this stage of your life where clarkson's farm hopefully continues based on the right yeah uh um kind of content that looks right for the next series and so on but if that was to stop in in the year's time what would andy willman do i've stopped fighting that now because
43:54Jeremy Clarkson:I remember thinking like only a few years ago like okay grand tours come to an end and people would say okay you've all earned well you can now you know rest on your laurels a bit and I would run around going no I've not done my best work yet I've still not done my Sistine Chapel ceiling it's still not done still not done kind of manic and I've really mellowed over the last few years because the i'm sort of thinking the farm could be the best thing you've ever and ever will do and i'm like and now i'm going no i'm good with that i'm actually i don't really give a shit if we never do another thing now i'm actually like all the cliches about okay you're 63 you can probably go on any kind of physical activity holiday you still want for another 10 years So how about starting to do that, you know, rather than so on and so on.
44:49Jeremy Clarkson:Now, that's a big cliche, I know.
44:51Andy Wilman:But no, it's important to you recognize it. You're allowing yourself to think beyond. That Sistine Chapel thing is quite important. And I love the fact that you recognize it. No, and I put that to bed now. I put that to bed.
45:02Jeremy Clarkson:I'm like.
45:03Andy Wilman:That's what I mean by being important.
45:05Jeremy Clarkson:Yeah, I've got we've all got projects to make with Amazon. Like we all got. So the farm came about because all four of us, when we agreed to sign on to do more grand tours we were all given a solo project as a sort of enticement and if you want to bring in four egotistical people because we didn't really want to do any more grand tours we thought we were done and if you want to bring four egotistical people and you give them each a solo project it's like a shit 70s rock band and you're like okay what we want the record company's going we want the band to resign so we'll give the keyboard player a solo album the drummer a solo on the base and so on and so you do that and we were all like yeah got our own cell now you're talking jeremy's was the farm you know which has been fantastic him i haven't done mine yet so it's in my back pocket and i've never got around to it because we're doing the farm and i'm very relaxed so there's probably one more thing i'll do one day and i don't know what it is i'm gonna relax about not i'm not gonna relax relax but i'm gonna relax about not worrying about what's come only because i can now appreciate what we've done i love that there's a piece to
46:14Andy Wilman:that because it sounds like you've been running at a pace particularly in here i remember a long
46:19Jeremy Clarkson:long time now well i remember when i was when i was writing a book about all our years and this came back to my memory was the top gear we got in the guinness book of records for most watched show on the planet sort of thing that happens and you're like we're a fucking car show on BBC Two and you get that call from Guinness Book of Records you're like so it stuns you but I remember the plaque you know the plaque arrives and it stayed on the sort of floor against a filing cabinet in its bubble wrap for months and months and months and that became very symbolic to me when I look back that why did we never unwrap it put it on the wall get the champagne out take the day off and go what we done we didn't we just got great put it there now back to the meeting it was like that but there's an element i wouldn't recommend
47:21Andy Wilman:that no i get that but you've got the you've taken your foot off the gas to have the reflection to look back on yes in the moment you were relentless i don't know if you've been asked this but i'm sure you must have been but just in the time of all the top gears what is your favorite moment One.
47:38Jeremy Clarkson:One moment.
48:34Jeremy Clarkson:Transcription by CastingWords Learn more at schwab.com slash trading.
48:42Jeremy Clarkson:There was one that was never on camera. I'm not, you know, you get more than one. You get more than one. There was one time shortly after Richard's crash when he was like getting well again. And it was Christmas and we just put series 10 to bed. I thought that's as good a series we're ever going to do. So it wasn't, but I thought it was. and the army asked the three of them to go out to afghanistan to do the old virulent three-day signing autographs for all the troops who weren't going to be home for christmas so we went like yeah sure we did that so the four of us went flew out to bryzen autumn went to kandahar camp bastion and spent three days doing that and kind of entertain the troops with talks and what have you and it was all the camps were dry and we were like we have been such entitled brats normally like you know somebody brings us a drink we get pissed on a night out this kind of stuff and then the army goes no i'm sorry it's dry and you're like so it was like all our lives everything like we've gone from working out how to do the next special in iraq or whatever to how can we get a beer in this camp like and all our brain power goes into this and then james may comes into our tent we all share this tent and he's got two tiny cans of heineken that the squad he's given him that they've smuggled in and we're like literally doing back flips the four of us sitting there with these two tiny cans of heineken going like not too much it's mine you know rationing it sip yeah and you think you ever came to it all four yeah we've sold out they've sold out earl's court doing the sort of top gear live shows and And now we're here like going, I'll give it here.
50:27Jeremy Clarkson:That's mine. This sort of stuff. And they were, I look back at that moment. And I adored it because we were allowed to be at peace. All our responsibilities were taken away. And responsibilities, because they're so hectic and stressful, they do test your friendships and your relationships. You get naggy with each other. And because we had no responsibility apart from sharing out that Heineken, we just all instantly came at peace with each other again it was a wonderful wonderful little period yeah thank you for sharing that yeah it was mega i wondered that that naggy bit you say
51:07Andy Wilman:you know i mean it's just you know every one time you're so glad that no one fell out and then stopped what was just such a lovely continuation of the relationship we got aggie because everyone
51:18Jeremy Clarkson:had an opinion it wasn't a lot of shows the presenters you know they turn up and the producers go this is what you're doing and ours were like very vocal about what they wanted to do and so on and then there's a power dynamic within jeremy james and richard and that plays itself out so they're going to get aggie with each other but and then because things are going organically and where is the show going and so on that there's a lot of room for agginess so we had it a lot not a lot but we had it it was always there as a presence but ben joiner one of our main camera men he would like if anybody attacked us from the outside you know a newspaper or whatever or anything he'd be like hey this might be a dysfunctional family but it's our dysfunctional family so off and it's like you know if there's going to be any arguing we'll do it amongst
52:14Andy Wilman:ourselves i mean you spent a huge amount of time together all the traveling and so on i love that so the aggie side no matter anything external rocket came in you joined course yes and i think
52:23Jeremy Clarkson:it's got to be it is a lesson that people can learn i think people wind themselves up so much these days about who said what to who jesus you got i mean our boomer heads would go let that stuff go because it's nobody's fault that the world has this society has arranged itself so that we spend all our time at work with people that we have to work with and not with our families and loved ones that's the way the world is so you might as well make that work you might as well stop and think and make that work and make have fun out of your arguments yes stab in the chest never in the back
53:03Andy Wilman:that was another one love that and your favorite moment from clarkson's farm oh i've not i've not got into the sort of pipe and slippers moment yet where i thought about that just the first one where just puts a smile on your face just that takes you straight back to the moment we're what why we love
53:21Jeremy Clarkson:it yeah there's a scene in the new series coming up it's almost a bit like a it happens at christmas time so there ain't a lot of farming going on because there isn't a lot of farming going on but there's christmas at the pub and it's a little bit vicar of dibley christmas special-ish in that the stories are there. But Jeremy wants to make a grotto, Santa's grotto. So he has a meeting with Charlie sort of talking about how he wants to do it. And I think that's the best scene I've ever, ever, ever seen them do. And I remember Jim and I, the editor, we were looking at it going, fucking hell, this is just the best television to make ever.
54:03Jeremy Clarkson:When it goes out, you'll see what I mean. I can't wait now. And then when they build it, Caleb and Jeremy build the grotto and then caleb's view of the creation of mankind is just blindingly brilliant right
54:17Andy Wilman:so those two things are quite close together i can hear laughing by cameras no it's not whatever
54:23Jeremy Clarkson:you think is me it's whatever you think and um when all that comes together you're just like because it's organic because we know stories and performing inside out because all of it is so like charlie doesn't watch himself on the show and so you go right can you have a meeting with jeremy about a grotto and you go jeremy wants to and he goes i'll talk to jeremy when he talks to me and then he's amazing you know um and you would just i would just watch it again and again just for the laugh. It's so like weep funny. Yeah. You're making so when does it come out? So to everybody yeah I think it's end of May or very opening days of June yeah EP2 bring it on EP2 giggles can't wait for that etc.
55:16Jeremy Clarkson:I couldn't wait for this conversation thank you very much I really enjoyed it
55:19Andy Wilman:I'm really pleased you said that no really enjoyed it yeah you made time
55:23Jeremy Clarkson:no it's fantastic flow it's really good to sit here talking to you it really is
55:28Andy Wilman:I've been a fan of yours for a long time so this has been no thank you you're an absolute legend no I don't take care like I'm going
55:35Jeremy Clarkson:no thank you it's a handshake
55:42Andy Wilman:Ryan Reynolds here from Mint Mobile I don't know if you knew this but anyone can get the same premium wireless for$15 a month plan that I've been enjoying it's not just for celebrities
55:52Jeremy Clarkson:so do like I did and have one of your assistant's assistants switch you to Mint Mobile today I'm told it's super easy to do at MintMobile.com slash switch.
From the publisher
Andy Wilman has spent decades shaping some of the most successful shows in television history, often from behind the scenes.
As the creative force alongside Jeremy Clarkson, he helped reinvent Top Gear, launch The Grand Tour, and build the storytelling magic behind Clarkson’s Farm.
In this extraordinary conversation, Andy reveals how chaos, curiosity, and “happy accidents” turned a failing car show into a global phenomenon. He shares untold stories of risk, friendship, near tragedy, creative pressure, and why storytelling, not spectacle - is the secret to lasting success.
This is the story of the man who helped create lightning in a bottle… twice.
Extraordinary Life Stories is proudly sponsored by IFS.ai



