'Moddy' Modestas Mankus on AI, Entrepreneurship | Extraordinary Life Stories

0:00When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored Jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a$75 sponsored job credit at Indeed.com slash podcast. That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed Sponsored Jobs. gray roots entering the chat uninvited garnier's got you garnier color sensation root retouch covers up to 100 of grays in just 10 minutes no ammonia no mess and the color lasts up to four weeks it's as easy to apply as shampoo plus it's vegan and cruelty free 10 minutes sensational color sensational price with those savings your next girl's night is basically free find your perfect match at walmart.com or at a store near you When you're in the AI kind of space, it can be quite toxic because they kind of think, oh, it's going to replace everything.

1:05But then you go outside and no one wants to replace anything. Maybe we need to discuss with other people what it's actually meant to be doing. Tell me, who is Modestus Mancus? I'm a father, husband, entrepreneur and now a content creator. In a big way, right? Work with Google, first collab with Microsoft. It's a huge name. Yeah, big name. Massive name. We've never reached out to anyone. They've all come to us. Have you looked at what most people are using AI the majority for? silly questions. Really? Yeah I don't think most people have it integrated yet and I think there is a big bet in Silicon Valley that you know 2027 is going to be the year that somehow AI is going to be integrated everywhere but I still kind of don't fully believe it's going to be that soon.

1:44How do humans differentiate themselves now to stand out? Even like some of the best writers I've ever hired they're not like perfect writers but the way they write is so interesting and gauging that AI just can't write like that. It doesn't know how to pull and you know. It's really good to hear that. Yeah. We're almost going the other way. We're looking for the imperfections, which is what's so beautifully human. Normally we'd get like maybe 10, 20 submissions. And this time we had like a hundred plus and like I was a bit strange. And we started reading people's pieces and it's just AI, AI. What is it that you're doing that perhaps others weren't?

2:25sorry to interrupt i've never asked this before but if you can subscribe and follow that will allow me to keep bringing extraordinary guests onto the show now let's get back to it

2:38hello looking forward to this yes very much tell me who is modestus mancus so mostly people know me from my name Modi or my nickname Modi. I'm a father, husband, entrepreneur, and now a content creator, it looks like. So yeah. In a big way, right? That's gone well for you. Yeah. I started as, well, I used to make content when I was younger, since when I was 12, 13, making just random YouTube videos. But it was just a thing that I enjoyed video editing, didn't think much of it. And then a year and a bit ago, I thought, oh, maybe I'll do some videos on stuff I know because I have so much knowledge that I just don't get to share.

3:14And then just it blew up and then the brands kept coming and now we're here basically. That's brilliant. I just want to capture that. So there's a passion there that you were sharing without actually thinking about the monetization. So that was just a way of you putting out there what you'd learned, what you knew, and then that caught people's attention. Yeah, exactly. That's got to be the best way of ultimately... Yeah, and it's also just like knowing niche things. So actually being like I used to work as a marketing manager in e-commerce and I just picked up so much knowledge that if you read a blog somewhere you won't know that because it's probably written by someone who is just a blog writer but if you've actually been in the game you've made the mistakes you've lost the money you know you've gained the money so then you can kind of share actual insights that are like really valuable to everyone.

3:57When did you get that that sort of moment of realization where this content was actually being picked up by people and then brands brands coming? So I had my email in the bio and I thought I'd just have it in case like entrepreneurs reach out and few brands reached out initially and I was like um I'm not really interested in working because they wanted affiliate and you know the rates weren't super high because I didn't have the followers and I just thought I'm not really it's not that interesting and then like one of the brands have actually worked on another side reached out and they were like oh we want to do like a big deal view uh like 10 videos and uh that was printify they do like print on demand and uh essentially yeah that kind of started it and then it just like kicked off and now worked with Amazon's a consistent client, worked with Google, just did our first collab with Microsoft.

4:46These are huge names. Yeah, big names. Massive names. And we've never reached out to anyone. They've all come to us. What is it that you're doing that perhaps others weren't? Looking at the latest things all the time, the media side, the culture side, which I run the media publication, that was kind of part of the job. So it's the same thing by now, which is doing it in video content, essentially. So it's just keeping up to date, seeing what people actually want to see, not just what the brands. So like the big shift now is a lot of the big Chinese companies, AI companies, are trying to enter the Western market.

5:16But sometimes they're kind of missing the mark. So I kind of try and guide them as well and be like, this is the best way to approach this. And how have you learned that yourself? These are huge companies with masses of resource. Modi is sitting in the middle of being able to. So what have you done to almost make yourself the go-to expert for that? Just testing, talking to people, literally just emailing anyone that I know has so much knowledge, you know, like people actually making the tools and just learning that way. And just talking to other creators nowadays as well. But like trying to also niche out into different areas, kind of see from a different angle, because when you're in the AI kind of space, it can be quite toxic, I think, because they kind of think, oh, it's going to replace everything.

5:59But then you go outside and no one wants it to replace anything. So you have to kind of go, okay, well, maybe we need to discuss with other people what it's actually meant to be doing to kind of have a healthy relationship with creators and stuff.

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7:12I like that because where the AI side of things is getting so sophisticated, there's sort of human element, which is the body element. That's the main bit. Yes. And then the fact that you're getting information from other creators. So you're almost like your own algorithm. Yeah, yeah. I'm using everybody all the resources around you and constantly uh evolving that if you like yeah exactly and it's it's just become like the sort of becoming the source for it you know so people come to me for like advice sometimes I'll people get people asking questions that are like not even that related to the you know the kind of general ai questions but you know like it'll be some mom of two kids how do I do this and I'll be like you know I probably should reply but I get over you know 300 400 messages a day so it's it's hard to keep up yeah what would you say is the most commonly asked question you get asked probably which ones which ai is the best which ai models the best but that's always changing so what is it right now we sit here in the middle of august 26 it depends on if for what you're using it for but i'd say claude in general um but then the like the sea dance 2.5 model at the moment is the best for like a video generation and stuff like that but it changes so constant and it depends on what parameters you look at because it's there's a lot of marketing that goes on so they kind of bet not bend the truth but they kind of just take it to an area where they know it's the best that and say look we're the best but actually if you kind of look overall it's some other model have you worked out what most people are using ai the majority for silly questions mostly really yeah i don't think most people have integrated And I think there is a big bet in Silicon Valley that, you know, 2027 is going to be the year that somehow AI is going to be integrated everywhere.

8:55But I still kind of don't fully believe it's going to be that soon. Like, I think it's still being used on kind of like very low scale. But in general, I think it's going to be five or so years, I think. That's interesting. And the brands that are coming to you mentioned Microsoft, for example, what's the benefit of them coming to you? What are you helping them with, if you like? So they kind of want me as like the expert. So that specific one is for their Premier League collaboration because Microsoft Copilot is their like AI tool. And essentially that was kind of like I'm one of the experts introducing that collaboration between them.

9:31That's cool. So yeah, yeah, it's very cool. That's really cool. So you're going to find yourself immersed into all sorts of different sectors through what you've been doing that then give you a lot. because I've used that word already, algorithm. I feel like Modi in five years' time, 10 years' time is going to be like the go-to for so much. Yeah. How are you scaling this as Modi? Because do you have a team? Yeah. So for a while, I was just editing it myself. It was a terrible idea. Like I'm an okay editor, but it just became too much. And especially when you're scaling other businesses, at the same time, it's just not possible.

10:07So now I have three editors. When did that start for you? When did you go for just Modi? seven months ago. So quite recent. Yeah, yeah. What were those days like before? I mean, how brutal were they? Nightmares, like 18-hour days. Literally finish work, go to bed, wake up. Proper entrepreneur. Yeah, yeah, like really unhealthy. Like to your point where you just kind of get angry about it, you kind of go, oh. Which means you love what you're doing, right? It's so clear. I've seen lots of your content. You can feel that passion for me now. But that whole actually trying to keep doing it all yourself and then the risk of burnout and your body giving up on you you recognize that yeah for sure i think last so we had our baby last april and then we were just living in a two-bedroom house and then i was recording in the um like second bedroom which was the home office and then the space was getting too small so like the work was getting too much everything was becoming too much and then november i we moved to another house got more space and i realized i was like oh god we need like i need an editor i need something because the hours were just crazy and like i wasn't keeping up i used to run quite a lot now like i wasn't running at all i stopped it because i just didn't have the time which was crazy because um i used to always make time for it but you know just that work overload just became like i need to finish this work yeah and my brain just doesn't switch off like at all like if i go on a holiday it's like i can do a week a second weekend like no i have to work yeah but luckily my wife understands that so it's it's all good but that little and often having a break from what can be still long days and still that uh brain spinning with all the different things you've got what do you do now having had that experience having got support now what does modi do on a daily basis that protects your kind of physical fitness and mental fitness so we like to take walks uh long walks with the family uh normally like midday so i'll work work from like six in the morning to like 12 uh and then we'll like go for like a long walk an hour leave the phone at home no but i normally don't check it anyway um but we just go for a long walk so it's being fully present and just yeah yeah just just be present and then come back do some emails and then i'll try and just spend time with my daughter until dinner and then she kind of goes to bed and then we'll chill out for a little bit and then i'll get back to work how much of what you're doing now was planned and thought out because there's a part I mean, it's got so much respect for you that you started doing one thing and then lots of other things and you've stayed with it.

12:33Does that make sense? And I think a lot of people try and have a five-year plan. I imagine five years ago you didn't have known what you're doing now. No, I think it's constantly changing. My initial idea was to build like a media empire. It sounds really cringy to say, but that was the early goal. So I did our culture for a while and that kind of became stagnant. So I just wasn't growing. It wasn't sure where to grow. and then the influencer side video like actually just managing influencers too came in and i was like oh there's something there like you know some big agencies were selling for like ridiculous amount of money and i thought okay this there's definitely like it's moving to that side especially now i think less and less and less readers i think we hit like a record number last year but then this year just kind of like dropped off so now we're kind of looking at like where did we shift do we just go to full video content or do we just focus on different areas um in terms of just like written content um so that's been definitely a challenge um because it's like so hard to make the call of course we're living in real time yeah and so much of this is is uh unscripted unprecedented yeah you thrive in that environment because you haven't got a moddy that's gone before you yeah which which is exciting and pioneering very entrepreneurial but you're living by your wits and your gut instincts and the experience you've got to go in go forwards in a place that hasn't been done before yeah for sure i think the hard bit is like figuring what you actually want so for me i was like for ages i just wanted to grow a business there was no real financial i wasn't like i want to build the next unicorn i just want to build a big company or build a company but now it's more like okay i want a company but i kind of want a company that can have around my lifestyle as well so it's not like gonna completely like destroy my life or like take over like i don't want to be a bad dad to my daughter or you know i want to be present to my wife and because the money thing is the kind of not i don't want to say it's solved but you're comfortable so you know you don't want to just be like okay i need to make more more more because at what point is enough you know so just on that going back to kind of almost your backstory story so there's there's immigration yeah language to learn there's there's there's barriers if you like that you've come through broken through that other people wouldn't necessarily have to there's a resilience piece there if you like um and i just want to because the way you talked about the money then you've got that you've got that comfort but i also know you're ambitious so it feels like perhaps at one time there was a need to get financial stability for sure but that's not the driver now not anymore yeah so when i was younger i was just like i always i never worked like a normal job so when I was 16 my mom was like oh you need to get a job in a shop and I just refused and I did graphic design for free and not for free for like since I was like 16 to like after uni and that kind of paid a lot of my actual uni like cost and stuff so that was kind of I always just had this drive like when I was younger especially like not to be like in trouble financially because I think that kind of came from my parents where they kind of struggled you know working class family um so you know we didn't get to enjoy holidays every summer and stuff like that that was kind of a rarity so like and things like you know even necessities like food you know when we came to england it was like oh we can actually eat normally not have to worry which is crazy uh especially now it's like looking back at it i'm like that's so crazy that i lived that life shapes you that goes yeah there's things you learn that you want to do and there's things you learn that you don't want to and affect you so you have that sort of balance i guess yeah so yeah for me i think that was like a definitely a thing that shaped me like early days of struggle uh just seeing my parents struggle uh but especially my mom she's like a super hard worker so i think i got that from her got the work and she's just she's you know she's a carer in like a nursing home but she'll go to the car boot sales on sundays and does stuff and constantly is like how do i how do i sell how do i do this how do i do that she'll like so she's a lot like me oh i think if she was in my like shoes she would have just done as much as i have if probably more you know yeah but then the opportunities that yeah there for you i weren't there for her and you're in this sort of zeitgeist timing now that's when you realize that okay i've got to actually take these opportunities because i've when i was young i would kind of pass up on certain things because i would get a bit anxious uh probably before i did our culture actually there's kind of a few opportunities was like oh this could actually change my life and then i'd be like no that sounds a bit scary so i'd love to go there so is that is that the lack of confidence to back yourself is that yeah i think so i think you had nothing to back it's just putting myself out there but when i did our culture there was of course some critics but then it was like certain things that happen like you know interviewing certain people or just like um being recognized by other publications or you know getting writers that were like really well established validation yeah it was like okay we're actually doing something like really good um and then at that point i was like you know you kind of gain that confidence over time and that gave me kind of just, I felt like, you know, if I can do that, I can do other stuff too, so.

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18:10No ammonia, no mess, and the color lasts up to four weeks. It's as easy to apply as shampoo. Plus, it's vegan and cruelty-free. 10 minutes. Sensational color. Sensational price. With those savings, your next girls' night is basically free. Find your perfect match at walmart.com or at a store near you. It's a really valuable lesson there, isn't it? There's back yourself because you're backed out of opportunities. And perhaps that whole no regrets, you won't know where they could have gone. And then you've taken the action. And there are people growing up in this world where they would like to be visible.

18:47And they may well have a passion for something. But the fear of judgment. yeah and the fear of how you might be that tribal element that's the you've broken through that yeah that's the tax you have to pay at some point you know even especially with the actually with the video content i think that was the biggest one when i first started like the first like months i was like maybe i shouldn't just delete all the content and uh because it was kind of it was working but it was just like oh i like you just think of all the people watching it uh but then like you know some people will message me like old friends be like oh i saw your content and you're doing really well.

19:21That's important to share as well, right? Yeah, yeah, yeah. There's so many people that are silent. They don't know how hard you're working. Yeah, I now do that. Maybe a little bit of encouragement. Yeah, and I'll do that to other creators. I'll message them, drop them a little message. In other niches that don't even, like fashion or something, I'll be like, oh, I love what you're doing. That's a lonely space, isn't it? A lot of that content creation, you're there behind the laptop or the phone and you haven't got, especially the way you've done it at times, you're not getting feedback from a film crew or what have you.

19:48It's just like it's quite a lonely, lonely space. Yeah, that's definitely, yeah. Especially in early days. I think now it's different because we've built communities and talked to people and then you realize that everyone's kind of in a similar boat that does content anyway. You needed to come through that. Yeah. We'll credit you for that. And actually, you cannot be a content creator and not ultimately get negative comments. Oh, yeah. And so that version of you, Modi, where you put yourself out there, you got the growth through putting yourself out of the comfort zone and putting it out there, but then certain people trying to bring you down or telling you that your content's no good.

20:27And so how did you deal with that? To be fair, I'm quite thick skinned, so that's all right. I mean, we used to have it of our culture all the time. And we still have it, critics, because, you know, very few music, films, whatnot, you know, any kind of listicle you do, someone's going to be like, that shouldn't be on the list. And, you know, from like death threats to things that, you know. you know emails just from fans because you get hardcore fans of course you know if you give if one of your writers gives an album a one-star review uh you know you're going to get some hate mail so but it's just it's part of it it depends what they're saying you know if it's very personal if they know you then it would be different but you know they don't know you so it's kind of like well you know you're just saying it's kind of just surface level stuff really no it's great to share that i feel like i'm meeting you at quite an interesting time where There's the size of clients.

21:16You've got global clients. And because there's not been that deliberate structure of a five-year, 10-year plan, it's a bit of an unfair question having said that. So I'll ask you this now. But where do you see yourself going? And is there a goal? Is there something you'd like to achieve? It sounds weird to say now, but I don't think I want to make content in the next four years. So in four years' time, I don't think I'll be making content. I think I'll have other creators that will be under the Talks Media Group doing it and they're kind of branching into that now. So they're assigning like the first few talent into that and kind of back away from that and just stay on the creative side.

21:53Because when I was younger, I used to make music, just like artistic stuff. And I actually prefer doing that. That's interesting because the content's what's got you here, but you're going to go back to the passion of creating art. Ideally, I would get to a point where the business kind of runs, kind of our culture runs itself pretty much and all the other publications. So I kind of like that, the content creation side without having me involved. Like I do enjoy doing it and it is fun, but I think with the creative stuff, you can really express yourself. And plus because I work with so many brands, there's only certain things you can't say.

22:29You can't be too controversial. In the early days, it was different when I was doing it because I was like, I didn't think of that, but now it's like, okay, like I know how they work. They're clients. And you have to sign NDA and stuff so suddenly it's like okay I can't just restricts some of the creativity right yeah 100 % interesting so that at heart you're a natural creative person in that artistic element and you want to keep that alive that's interesting because so much of that can be knocked out of the the sort of the adult life if you like it's there in spades as a kid but you recognize that that's what fuels you yeah I think so and uh you know even becoming like a when we became parents my wife you're like Like, we don't want to be just typical parents who want to still have our hobbies and do things and be creative and do, you know, like, we used to go to fashion shows all the time.

23:17So, like, okay, let's plan, let's do stuff. Like, I'm into cars. That's, like, one of my hobbies. So I just, I go to car shows and stuff like that. Take my wife, take the kid. It's great. Yeah. And just trying to be actually, like, purely, like, what I actually am. Not, you know, kind of be too much into that role of just doing the job and the job is me, but actually doing the stuff I enjoy. which is the creative stuff, really. That entrepreneurial advice there where you followed the passion, you're building a platform that will also allow you to then almost become immersed back into what really fires you up.

23:52I'd love to kind of get that sort of advice you'd now give an early starting out moddy, someone that might be looking at you as a role model, inspiring, and the advice you'd give them now starting out. I'd say perseverance. Just keep going. like you'll have setbacks uh you know i've had so many setbacks with our culture um just keep going if you really believe that it's going to work it's probably going to work like it's probably you probably have a good idea if you've been believing it for a long enough time it's it's probably a good idea like i love that it's yeah talk about the setbacks is there is there one particular obstacle that you've overcome and the reason why i call it an obstacle is this whole kind of scenario of what you could argue is a journey to try and be successful, however you define that, and we'll come to that.

24:39And along the way to be successful, you can fail, you can fall over, you can be knocked down. Is there an example for you that stands out where you may have thought, this is it, or I don't want to do this anymore, and then you have persevered? Oh, yeah. I mean, one time quite a few years ago in the early days of our culture, we got sued for some image rights, which we thought we had the clearance for, but we didn't actually go through it fully. So that, at that point, was like a huge setback. How long ago was that? It was probably like six years, seven years ago. It was like quite a while back now.

25:14But at that point, we weren't making much money. So it was like, so that was really stressful, especially during Christmas, like near Christmas time. I thought, wrong timing. Yeah. And also just hadn't dealt with a lawsuit before. So it's like, oh, my God, what I do. It all sounds very serious. Yeah, but it ended up being resolved, like, not too bad in the end, just talking to them and kind of explaining the situation. But that's just part of it, part of running anything. Yeah, I think it's important to share, though, because what your story now, if we sit here now, there's so much to talk about from a success point of view, you know, these huge clients.

25:50And just on that, sitting here now, how do you define success? I think being content, it depends what industry you're in, right? If you run a single coffee shop, there's only so much money you can possibly make. But that doesn't mean you're not successful, right? But then if you're a unicorn company in Silicon Valley, you know, doing some tech software that's, you know, I don't know, security or something, and you're worth 20 billion. In most people's eyes, they're like, yeah, that's way more successful. But is the person running that as happy as that person? You know, because that coffee shop person might be loving the lifestyle they live.

26:25So in the end, like, does it make you happy? Are you content with what you've got? And I think that's the main thing to focus on because happiness only comes in glimpses in life. You know, you don't, it's not a constant. It's not a constant, yeah. Where to be content, you can be content most of the time. You'll have, you know, things, bad things happen during life, but you can generally be content and that's fine, I think. I think that is success. With AI, there's been almost like a leveling up. but there's there's depending on how people are using it there's things they're not very good at they can lean into that they can skid up it could be that they're dyslexic and never been good at spelling and writing a letter now it's something you put out yeah but with that it's almost like what's the differentiator and i i think what's so refreshing talking to you right now is that human element that's coming in whereas so much of the content i saw about you before um we sat down together was informative, was about using AI and so on.

27:21My question to you is that whole, actually, with AI having given everybody access to so much information on how to use it, how do humans differentiate themselves now to stand out? I think just trying to be themselves, like try not to make everything too perfect. You know, right in the way they're right. I think with, especially with like Chachupiti, people kind of write. It's too perfect. Even some of the best writers I've ever hired, they're not perfect writers, but the way they write is so interesting and engaging that AI just can't write like that. It doesn't know how to pull. It's really good to hear that.

28:01Because you could argue, you could try and train your AI to say exactly that. I don't want to be perfect. I don't want to make this the ultimate polished piece, which is what everyone was aspiring to try and do forever. We're almost going the other way. we're looking for the imperfections, which is what's so beautifully human. Yeah. So I think that's the funny thing about the writing, because we had a post for a job like a year ago. And normally we'd get like maybe 10, 20 submissions, because they're kind of not massively adortized. And this time we had like 100 plus, and we were like, oh, this is a bit strange.

28:33And we started reading people's pieces, and it's just AI, AI. And it's like, but you can tell straight away as soon as it's straight away. That's what I wanted to say. You've got a trained, completely trained brain to that. So apart from the kind of the chatty-pitty dashes and certain things, how are you seeing AI perhaps that's not so obvious to me or in other people? So typically it's just quite dull in writing. It's writing style. As harsh as it may sound to the people who made it. The creativity elements. Yeah, it's quite dull. It tries to be too balanced. and in terms of you know certain word wording it's just using the same stuff all over again yeah it tries to make it like the polish but then it doesn't say much with that piece whatever it's doing so I just think yeah it's quite dull in general when it comes to writing but it does certain things good you know it can read a bunch of data and give you provide that in bullet points so I use it for like it sounds bad but contracts sometimes you get like a 30 page contract I'll be like can you just find this specific clause and then i'll you know i'll double check it but um but you know if you're going through a lot and like um so things like that it can do like it can definitely save you a lot of time but i think if uh you know if writers are using it and there's been so many big writers now being called out using it which is kind of sad but you can tell straight away and then you become unhirable because no one will trust you you know if a a writer does at once, you kind of get, will they do that again?

30:02Especially because we have writers that kind of manage themselves. So they have their monthly, well, they have like an annual contract and they have to have certain deliverables within that. So I don't check every single piece. You just kind of, because you already trust them after so much time. So if they start doing AI, you're like, okay, that's no trust that you've lost that trust. When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored Jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications and more.

30:37Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a$75 sponsored job credit at Indeed.com slash podcast. That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed Sponsored Jobs. gray roots entering the chat uninvited garnier's got you garnier color sensation root retouch covers up to 100 of grays in just 10 minutes no ammonia no mess and the color lasts up to four weeks it's as easy to apply as shampoo plus it's vegan and cruelty free 10 minutes sensational color sensational price with those savings your next girl's night is basically free find your perfect match at walmart.com or at a store near you I find that really interesting.

31:26One of the things I use AI for is if I'm preparing like a social post for LinkedIn and I'll write it because that's actually one of the few things I've always thought I'm actually good at is writing, particularly when it's personal. So capturing this conversation, I know what we've talked about, I know what stimulated me and then I can put that into some words. Now I'm like, okay, I've got to where I think that's optimized. I'll put it into ChatGPT. and sometimes it'll it'll uh give me suggestions that i quite like other times which is why i was really relating to what you said i feel like it's taken my personality yeah so and then what i've made the mistake i believe and i'd love you to correct me on this if is i think i'm not really sure i like that opinion i'll take my post it was the original one put it into claude oh yeah yeah claude might say something slightly better and i think well i'll put that back into chat gpt that's mistaken and then there's this whole i'm like i'm almost like are they fighting each other here and by the end of this exercise i typically don't use anything that i so it's almost been a waste of my time and it should be optimized i kind of almost go back to my original post yeah a lot i think so i think if you're like doing spell checks and stuff like that and get it to check it's fine but i think in terms of style and rhythm if you already have written it like you might have like certain specific mistakes that no one's really going to pick up on uh but it doesn't really It's not spelt, no, this is all about just purely the delivery of the content.

32:47Yeah, and I think, yeah, so, but if you're kind of just going to, you know, if I wanted a LinkedIn post and I said, right, about this topic, it's just going to give me some AI slob that's just going to, like, no one's going to read. And now everyone's doing it. So it's like every other post is AI. Which goes back to the leveler. So then you have this power of, like, actually, I can just make the content I really want to make and stand out. You kind of want to be like the pink cow, you know, that everyone's going to look at and they go oh wow what's that what's your favorite content that you can put out where are you in a sweet spot because there's lots of different things you you've lent into in the clients you're working with what what really excites you to be fair i kind of like just giving tips like small like listicle i know it sounds really kind of easy to do but like sometimes you'll like know like a certain uh a way around something and you can just give them give a viewer like a tip that's like you know how to you know save money using ai or something like that or could be like how to optimize you know your prompts whatever you know in that kind of niche and that's kind of really rewarding because people go thank you so much yeah so there's a there's a part to you that is very much wanting to help people yeah that's that was my early actually youtube content i used to do just tutorials on photoshop and i didn't even monetize that for years that was just the thing that I enjoyed doing.

34:09I was like, I would just do it because I was like, I love doing this. I credit you. And I think that's where this whole, it's not about buying the Lamborghini and then three Lamborghinis and so on. It's actually like you've got that financial stability. You want to help people. I'm conscious of time. I don't want this conversation to end. But just on those tips, sitting in our middle of August 26, what's the main tip you'd give me that's sort of top of your list right now that you'd share? I'd say just be you, show your personality, share like things that you know that you you might not think of what people might not know but just like from your experience you know you'll have unique experiences that what people haven't had and that can really help someone else's journey especially with entrepreneurship because it is such a lonely thing you know you'll know this you know yeah even if you have teams it's like when you're actually leading the team it's like actually it's different because you're you know you're hiring everyone else and you're just by yourself really so yeah it's important to share that.

35:06What are you super interesting to talk with? I also know how busy you are with all these huge clients. So making time to come and talk to me today, heartfelt. Thank you for doing that. I hope you've enjoyed it. Thank you. You're used to asking all the questions in a serial interview. Have you enjoyed this conversation? Yeah, it's really fun. Good man. Thank you. Thanks so much.