A One-Chart Business Idea And Your Brand Pop-Up Playbook

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0:27Jasmine:This episode of Female Founder World is presented by Omnisend. Hey everyone, welcome back to the show. This is your weekly group chat episode from Female Founder World and I'm Jasmine Gansworthy and the host of the show. Hi, and I am Paige Say. I'm a contributor here at Female Founder World and the co-founder of Benny. And now I'm newly married. I know. When I said my full name, Jasmine, I was like, wait, it's not like we haven't legally changed my name. Are you changing it? I will. I'll do double middle name, very chic. But my husband, oh my, has a really great last name. And I guess as do I.

1:07So it's Fox. What's his last name? Which I can't not take that. That's so great. Yeah.

1:13Jasmine:I'm so excited for you. It's so beautiful. It's like such a lovely time of life. On the name change things. It's a tricky one because you want to have like, if you're thinking ahead and if you want kids, it's like, oh, I want the same last name as my kids. but I don't know I have a lot of SEO around guns whether you had a real issue with changing it so I actually have a double barrel last name but no one knows and I actually quite like that that is private that I've got like yeah my name that is associated to work and then I have like my family name no I think that's so perfect I feel like that I don't think anyone even knows what it is.

1:47I know. Can I, is it private? Maybe. Don't share it. Yeah. No, I love it.

1:54Jasmine:I love it. I quite like it. I quite like that. Anyway, there's a few things we're going to talk about today. The first one is actually a quick AI headline that I just wanted to chat about because it's something that I think people won't have really like sunk their teeth into fully understanding. And that's this Claude update did you see this whole thing about fable five and it being like pulled by the U.S. government and all of that so I was honeymooning sticking my head in the sand not reading anything when I saw this headline oh no I deeply care I actually I will say it's embarrassing how much my bestie Claude I call them the robots like I say like I'm gonna ask the robots it just kind of like makes it a bit that's so much better than saying I'm gonna ask AI I actually like right it's just fun and it's like keeping it real together and I find it really weird when people give their AI names like I don't I'm not like I'm not calling my AI like Sophie or something you know no I agree I agree Jazz the robots were super helpful though on honeymoon like they actually were really giving me great tips um so AI was actually a big part of honeymoon but when I saw this headline from you earlier today kind of like reading through these notes I'm like I need to dive in learn more I know you're gonna break this down in a way that I can understand because I'm like wait are we safe are we good what's going on anthropic is like my my aim of choice it's a quick one I just want people to be across what actually happened so uh basically Claude released they were going to release Fable 5 also being called like Mythos I think is the what the tech was called um so you may have seen both of those words being thrown around and they'd been kind of back and forth going to release it oh and then no we're not going to release it it's too powerful back and forth blah blah blah and then they decided yeah we are going to release um fable five as they did that was on june 9th about a week and a half ago and it was live for a matter of i think three days before the u.s government said that it needed to be pulled which is honestly just like the best PR stunt ever for Anthropic and for Claude like I don't know if this was intentional they knew it was going to happen because now they've got the message up when you use Claude it says Fable 5 has been like disabled or whatever and so it makes you think oh what I'm using is so powerful even if I'm not using that version of it so there were a few kind of controversies around Fable 5 that personally I don't think are like super important but the AI community thinks that it is basically they were like downgrading responses for users that it thought might be building like competing AI models and they got called up by that by the AI community but the real thing is the government stepped in the US government on June 12th and they basically ordered Anthropik to suspend access to Fable 5 and Mythos 5 for all foreign nationals or you know anyone using it in a country that wasn't the US or that wasn't a US citizen and obviously they can't be totally sure that no foreign national is going to be able to access this and so they ended up having to pull the entire thing from what I've heard from people that did have access for like a small amount of time it was pretty wild what people were building with it apparently it is super powerful and yeah apparently it just there's cyber security concerns around what people can can actually do with it so we're not we're not allowed it anymore insane my brain I'm like okay like what I can't even concept what that would be totally I used it for like two minutes and it was just using it like my regular yeah like AI chatbot kind of thing so didn't didn't test it to its full potential at all but yeah it's interesting we'll see what happens crazy crazy crazy I'm excited to to follow along yeah we'll see what happens and like again I don't think this is the most crazy interesting story but I do think it is something that we need to be aware of if you're in this space if you're interested in business like this is one of the biggest stories and so let's just like get across it okay let's talk about something more fun what's next in the list I love that no I so we've been messaging about this I feel like summer is the season right now for pop-ups everyone's outside we've been chatting with Natalie a ton on pop-ups with everything she's doing at Beach Street I have some like hot takes on pop-ups maybe we can chat I know Natalie actually sent some really great notes through so I would love to like yeah and guys Nat will be back next week she's um we had to move things around this week because I'm sick and Paige was traveling but Nat will be back on the show next week and we will forget I can't wait I can't wait um and I listened last week to the episode I listened to oh did you from my wedding yeah it was so great I missed you guys though um but pop-ups so Natalie actually just hosted a really great pop-up it looked gorgeous I don't know Jazz I maybe let's I want to like wade into the waters before sharing my like pop-up hot takes so can I also just say I heard I saw something in my feed where um like Rode is doing five pop-ups this summer like everyone is really ramping up the in real life activations this summer and I do think it's the kind of thing that people hear about and they see brands doing and you kind of think oh that's for like the big brands with the big budgets and it's just not like Like what you just mentioned about Natalie, we can go into what she's doing, but she's not like splashing huge amounts of money to like a road style pop up.

7:14Jasmine:There are so many ways that you can activate in an affordable way and get on this like in real life moment that's happening and get lots of content without, you know, needing to spend lots of money. Totally. And I think it's like, honestly, at this point, I don't want to say a non-negotiable, but even if you're an e-com brand, just like really getting in front of people. you've been saying it for years jasmine that like in person is so back i think touching and feeling the product and meeting you like there's nothing like it natalie i think her tips and kind of tricks on pop-ups are those really quintessential like markets almost style pop-ups and that's what she's been hosting i know a lot of co-founder or founder friends do similar we don't do a ton of them of any we really never have and honestly anytime i've done like a market i have not loved it like I love to sample I love to get in front of people and like demo um at grocery stores when I have to but you know these kind of markets I found a real I don't know emotional suck for me but I think something that Natalie does as well she has um she uses like the the space in her apartment building and she'll bring in other brands which just I think makes it like if you can do it a little bit more curated and you can like pick who was there rather than just like this big market that might feel like a little crunchy or not quite the right person um whereas she can invite you know six other brands that feel really aligned and use the space and it's it's not like this like high production crazy thing but everyone puts in like a little bit of effort a little bit of money has their product there and together you're all bringing if you all bring like 20 customers and you got seven brands I can't do math but like you know that's a decent amount of people coming through and exploring your brand and like meeting you as the founder that's what makes it worthwhile totally totally I think that curation is like so the key with those kind of marketplace like pop-ups and I remember we don't like we had so many emails now I just don't even know but back in the day in the very very early Benny days like we would get so many emails invited to things like this and I would just say yes to everything which I don't regret but I do think having like a discerning eye on like are these like brands like is my customer going to walk by and think this is for me I think that's super important but I think those marketplaces are great for you know awareness we actually hosted I don't know if you remember this Jasmine it would have been two oh my god actually when I think about it my pop-up experience is too too much so two summers ago we hosted a pop-up like storefront for two weeks and then last year we did like a pop-up kind of series literally drove all across Canada for almost a month it was insane um oh god learned a lot on both of those experiences I think really highly recommend a dedicated space so zooming out on our kind of like pop-up store that we did in Toronto and I'm sure I actually was looking into it I know they have similar in LA and New York I'm sure most cities have something you know kind of similar we have this really cool pop-up like um it's a container store like container what are those like train containers a container like pop-up like area and there's just tons of pop-ups it's very cute and you can do like a minimum of a week pop-up store tons of foot traffic it's right downtown so we did a pop-up store I was like how do we do a beverage round like how do we make this cool it's a lot of like apparel a lot of like you know things um but we had like mini fridge yeah we had a mini for a really cute mini fridge and the whole thing was like very branded it was our Benny bodega I tried to make it as like kind and cutie as I could and honestly all in all including the rent it was probably like five thousand dollars we sold merch it was very cute but it was one of my like favorite things we've ever done we still get talked about like people will mention it to me in the streets or you know when they know about Benny that they loved the pop-up and I think what I took away from that versus other pop-ups we've done so contrasting to our last pop-up kind of series we literally popped up in like every major city in Canada to do sampling with this big retail launch which was always my dream and that was cool but I think when you're in a dedicated space and getting that foot traffic and like the local people of that neighborhood would see us every single day you know like peddling our wares there was a lot of like stick to that whereas popping up into new cities like it was cool for social but it didn't really probably have like the same lasting impact I could go on and on I'm curious there's something else that you did that I thought was really cool where you partnered with a coffee shop in New York so you guys yes yes oh my god Jasmine you're reading my mind which is so smart like just find you know like these spaces want people to come through if you can promise them for traffic totally often it's not that expensive you can do like put a drink on the menu like fine if you can find a cool local store particularly if If it is something that is genuinely like near your office or that you go into, you have a relationship, pitch them a concept.

12:23Jasmine:Like, sure, you're not going to have an air one smoothie. Maybe you will. But there are things that you can do that, I don't know, make your brand like feel more legitimate and just build out that brand world in a really cool way. Totally. And what is so great about all of these is you get the in-person moment. You build that like very local community and like build relationships with real humans. Like I remember people that came to our pop-up in Toronto and we did like two or three days at that cafe in New York. I remember like the faces so well, but you get so much great content. And like you said, Jasmine, it like builds that brand world in such a big way.

12:58Those have been like some of my favorite moments. We need to do more, but that's such a good point is partnering with like local, like cool shops to you. It doesn't matter if you're not in like a major city. I think building your own local, you know, buzz is still really important, even though, you know, in 2026, it maybe doesn't feel as important. But being one of those like it local brands, I think does, you know, carry you a long way. And it's kind of nice to stay connected to your roots as a brand in that way.

13:30Jasmine:I've always loved that. I also think that there's something to be said for taking your brand out of, you know, off like TikTok and off your website and this digital world and making it feel so much more tangible as a content opportunity. And obviously then it's going back on these platforms, but it's like people see it in a much more like tangible kind of way, tactile way. And you said it's, you know, five grand for the market that you did. a lot of these coffee shops I've looked at it's like a thousand dollars and you can do a pretty intentional collaboration over a weekend you can have your people going in you can be in there sampling you can like brand some part of the store um give away stickers like whatever have something on the menu and you should be in there or like your team should be in there all the time making content like this stuff that you can create in a branded environment once you spend that couple of thousand dollars and the way that that will live online is just so valuable that I think that there's the in real life actual piece of like maybe you'll see a few hundred or a few thousand people but then that content is going to reach so many more online and I think that's actually one of the things that you should be optimizing for I have a very practical tip as well so there's a there's a site called peer space I think I've recommended it on the show before but that's a really great one for renting venues if you want to find people who have like studio spaces or warehouses or you know just places that you can rent for a day or a week or whatever it is they have a lot of like podcast studios and photo shoot spaces but you can look at event space on there if you have a little bit of budget and then obviously it's just going around to your local coffee shops and stuff trying to find folks that you can collaborate with I have a question around how you actually make people like come to these events like I've got thoughts on it and I've got some notes here from that as well but I think like that's one of the things that holds people back because they're worried that no one will come totally no we so we used to host my god our in person events you know we've done we've done so many um and honestly Jasmine I think a lot of that has been the female founder world like you know kind of bible has always been like get in front of people so we've always done that Benny we started Benny doing tons of events we did we called them our friends with Benny and we did an in-person pop-up kind of moment every single month and in the beginning literally like all of the people that came they didn't know what Benny was but we would go viral on TikTok for this like narrative of like you're in your early 20s and you're like struggling to make friends post-grad kind of thing and they would go so viral we've never had content go as viral as back when we used to do that kind of series and that was amazing that was probably like two years ago and we don't go viral like that anymore and we don't do those events anymore but why don't you do them do them oh I want to Jasmine when I have more time now that wedding is over I'm gonna get back to it I really miss it yeah but now what we do we do them when we can and we've done them as recently as probably you know three months ago but that's like yeah dog ears that was ages ago now what we'll do is I will literally like to invite people to events say what we did one recently in Minnesota um and I don't know Minnesota my for you page is not Minnesota like my you know algorithm is not getting pushed out there we will literally like find people that look like they're in our like target kind of market on Instagram and DM them and like straight up just invite them and I think people are really touched I will go to like like from Minnesota I found the dance team for the local university invited them all turns out one of them was on dance moms and she came like you know there's always something um so we just straight up will dm people like I will dm you know 200 people to get 20 people like RSVP'd and confirmed for an event um and I think people love that touch I think you can do when we did our store in Toronto there was a lot of foot traffic but we did a gift with purchase every day so I reached show to friendly brands we had crown affair we had array we had like these cool brands that helped elevate us that gave samples that we gave as our gift with purchase so every day there was something fun and new and we had kind of around the city little calendars kind of of what was going on that week so maybe it was like a yoga class outside of the like the space or it was a free shampoo and conditioner sample from crown affair but there was always something and I think that brought a lot of people but yeah what I always say and why we've always like so invested in in person and I say invested honestly more just time it's not ever been a super yeah a significant financial investment but people are so willing to share with their friends like what they're doing on the weekend whereas like you don't often come up to your friends and share a product unless you're like blown away or your friends are big product people like me like I don't think everyday day people are really talking about products but they'll talk about their plans so if you're not doing in person get there but how what do you think jasmine in terms of getting the rsvps getting new people like how are we getting people to our pop-ups i think people do worry about whether or not folks will actually show up and to that i say you need to collect rsvps and if it's a free event expect at least 50 of people won't come so over subscribe and just keep that number in the back of your mind that is super super normal that people will say they're coming and they won't come if it's free it's why a lot of people will charge like five dollars or ten dollars it doesn't make sense like a brand activation like this but um for ticketed events it does make sense and then using platforms like luma that's like a really good one to get rsvps um that's what nat uses for her events and like so many that i attend also use um use luma or like partiful is another good one as well and um and it just like gives you peace of mind that okay we've got a few people showing up and then just like rally your friends, like make sure you've got a few people coming through.

19:23Jasmine:Um, and that'll kind of like get the, get the ball rolling. I love it. I'm like planning pop-ups in my mind now. Oh, and also like the other thing is like making sure you're using this opportunity to partner with other brands. If you're doing something in real life, I do think you have much more leverage to partner with like cooler, bigger, like more established brands and kind of rub off, like get some of their brand magic to rub off on your brand. And, uh, because everyone wants to have some kind of like tangible in real life experience and so use your in real life activation as an opportunity to get your like dream brands gifting or sampling or like involved in some way because you'll be surprised um how likely people are to say yes when they know that there's going to be like a physical experience wrapped around it because that is effort for them to pull up so if you can offer the uh you know you're going to do the legwork for them and actually like get the event going they'll often say okay yeah you can have some product or whatever it is um so really think about who fits your brand world and how can you kind of like get them into those in real life activations and and shoot your shot don't be afraid to ask totally one more quick tactical one and this is not sponsored so we can take it or leave it but vista print they're friends of the pod they have an ambassador program and you can probably dm them on instagram to like get invited to this but we've got so many great like really discounted so we can brand everything at our pop-ups um merch from those guys so yes also floor decals they do like floor decals windows like and like that just makes it look like and the minimum quantity is like one you know and that just makes your your event look so much bigger than maybe it is because you can use those tools that are genuinely accessible and it makes you kind of be able to compete with the big guys a little bit.

21:12Totally. Totally. Love it.

21:14Jasmine:Okay. Next thing I want to talk about is men in beauty. This story has been circulating for a little while and I've kind of been like, do we want to talk about this? But I think we do because something is definitely shifting in beauty. And it seems like it's not just a flying trend because not just a, not just a passing trend because men are getting into skincare routines and they're walking into Sephora and they're posting their, you know, 12 step beauty routines on TikTok. And now I think that the brands and retailers are really starting to take notice of this. I saw a story about Sephora and Ulta Beauty, both integrating men's complexion products into like gender neutral skincare first displays, which basically means instead of having like a section that's for men it's kind of like skincare for men just lives like with all the where all the skincare lives which makes so much more sense because you know I'm sure their skin is different but um I don't think they're necessarily needing a completely completely different experience and I think that they found that those kind of like gender specific displays and areas were intimidating and like felt a bit stigmatizing to some of the guys and the neutral packaging felt more inviting and seems to be working so I thought that was quite interesting have you seen this shift happening anywhere Paige?

22:39Totally no I love it I feel like just in my own like personal life I think he'll kill me for saying this but I have a little brother that he's like a like a boy's boy you know like very he's not one of the triplets is he? No no no no haven't spoken about enough it's the best thing in my life um triplet two sisters then we have a little brother but he is like the light of our lives we're obsessed with him but he's like definitely like a part of the shift he's gen alpha or like late gen alpha maybe early gen z i don't know but he is like on his skincare routine and i know a lot of it is his girlfriend who's amazing but i think there is such a shift here like i think i'm curious on what we'll see you know two three four years from now it looks like the market is growing a ton like six percent I read annually which is pretty insane and I think the opportunity like I love to chat about this with you Jasmine on the podcast or just other times but like different kind of market opportunities that we're seeing I think this men's beauty is about to pop off and I in a bigger way I also I think there's a really interesting gap for men's fragrance and more of that.

23:55I think we've kind of got this like beautiful mastige moment for women's fragrance that's a bit more approachable that I think we're probably early, early on that for men's. That's not just the accent, not just the high end, like something bridging that gap a little bit. But I love the neutral. Like I think – no, go ahead, Jasmine.

24:13Jasmine:obviously you know what makes me laugh is um this like looks maxing trend on tiktok you don't know what looks maxing is it's basically just guys it's beauty like it's beauty for guys it's ridiculous they it's like when um i don't know when like influencers became the creator economy when guys started getting involved in it uh and the same thing's happening with beauty it's like looks maxing now it's like no no no guys you've got a skincare routine this is called beauty we've been doing it forever welcome uh we don't need a special name for you but it does make me it does really make me laugh it's like the yeah it's a it's basically like um looks maxing is this kind of like very groomed aesthetic having like a quite a meticulous approach to your appearance like skincare fitness clothing all of the things and um yeah and that's just the just the the the trending word that's being used for it, which seems to be kind of helping to fuel this shift as well.

25:14Jasmine:But you mentioned some numbers before, and I've got some stats here that our beautiful producer Hannah pulled together. So apparently 29 % of men currently maintain a regular skincare routine compared to 62%. But we love like a, I love like a one chart business. Like if you look at the shift in this and what's happening, that's kind of the only stat that you need on a deck to be like okay this is an interesting business idea because gen z men are um 68 of them are using skincare products that is an insane shift generationally from 29 of all men to 68 of gen z men um that just shows you okay this is something that is shifting generationally and are the brands there that actually understand that consumer and can speak to that consumer i don't know if there are all that many there that are doing it really well.

26:08Jasmine:So if you're starting a beauty brand and if your beauty brand's kind of like not hitting, maybe you need to look at skincare for guys because tell you what, the guys have been leading skincare companies for women since forever. So maybe some women should be starting skincare companies for men. Love it. No, let's do it, Jasmine. And I honestly think like this kind of agnostic, like agnostic beauty, gender agnostic, I don't know if that's the right term, but yeah for everyone I think that that is a really interesting angle that I hadn't really thought about like you were talking about the merchandising itself but I just think of like road their most recent launch like it was Justin Bieber was like kind of the face yes with the skincare patches which I'd never seen a man you know wearing a skincare patch but now I would not be surprised if I see everyone um that I think even if you have an existing skincare brand like I think of the 4am skin girls like why couldn't your boyfriend swipe on your face justin bb should start a beauty brand like he would be the perfect person to do this honestly for guys um yeah but it is because it's like i don't know everyone who is in a like a heterosexual relationship i do think it's like a very common experience that your boyfriend or your husband or whatever will steal like your not your makeup but like baby but like will steal your skincare sometimes um especially like or you'll like put it on him like oh use this like pimple patch or like you know oh we're going out can I just like put some moisturizer on your face you know yeah um and then they kind of like start using it and you're like well this stuff is actually a little bit special and expensive I really don't need you to be using my SkinCeutical CE for like acid serum but let's get you some stuff from the ordinary totally this is like okay this is brainstorm live like someone take this business idea because I can't right now but I feel like this is like the women's version of like stealing your boyfriend's like t-shirt or like your boyfriend's like oversized like hoodie it's like your girlfriend's skincare maybe there's something there like who is like an iconic boyfriend like a Justin Bieber like someone like I'm into this this is a campaign by the way like even if you don't start the brand this is a campaign idea that I would be leaning into the like leaning into that Bieber moment um I think you can do it in a really cool way of like the boys using their partner's beauty products and then like actually just adopting it there's something really fun there I think um that brands should get on to and then I mentioned I mentioned makeup before and there's some interesting stats around that too because around 15 percent of heterosexual men between 18 and 65 in the U.S.

28:39Jasmine:were using like cosmetics and makeup in 2022 another 17 percent said that they would consider it and industry experts are saying that those figures are likely a lot higher by 2026 so I think I think there's a shift all over it's not just skincare I think when everything that um you know we saw this we saw this like shift happening where it was like and like stay with me here as my brain is moving through this but we saw everything that we were doing for our children then got um applied to our pets and it was like pets are the new you know the thing that millennials are spending all their money on they are like they're for babies they're our babies and I think it's the same thing everything that you're seeing happening with women's skincare is going to come through to men's skincare and so I think like if you can see that shift that's happening through those categories like the same thing I think is going to happen for women to men and now is an opportunity to be like very early on that and um set yourself up as like the brand who is um who owns that category 100 % well I even things like I just got back from my wedding and my new husband looked amazing at our wedding but before our wedding I was like would you want our makeup artist to like go and tattoo up she didn't we had no time and I don't think he was but a bit of powder a bit of concealer of course like anyone you know any man like I'm looking here glam and you're gonna look red around your nose yes like Like, no way.

30:08I think, like, I think to, you know, like the Jacob Elordis of the world that they're like a bit more like groomed. Grooming. Yes. Grooming is in. I want to start this brand. I'm excited about all of this.

30:20Jasmine:I think it's really, yeah, I think it's also like, I don't even know if it needs to be a dedicated brand. I think there are probably a few brands that are really well positioned to come through in like a very cool, like, I don't know, Justin Bieber, Pete Davidson. like I don't know something kind of vibe there where you can be like a little more neutral androgynous yeah all right I love this idea if you guys if anyone um actually pursues this can you dm me and if you liked this conversation and us just ripping like this also drop a comment we had lots of comments around the the business advice chat which actually we will do I think monthly is too frequently but like maybe we can do it quarterly because I think that there's there's so much that we're hearing um around business advice and hearing that feedback from everyone listening that they liked that conversation was just so helpful because now it's like it's in the contact calendar so if you like this kind of conversation as well um drop a comment or send me a dm because genuinely it shapes the show what the show looks like in the future yeah and it was so fun you hear me talk all the time on the show about the benefits of email and sms marketing and there's one tool that i'm recommending to everyone in the female founder world community when it comes to sms and email and that tool is omni send omni send is this reliable very very intuitive email marketing and SMS marketing tool that's used by 150 ,000 brands.

31:35Jasmine:And they also just lowered their SMS pricing. You can now send marketing text messages for a fraction of a cent. It's 0.007 of a dollar. And if you're stuck somewhere else, migration is free within five days. OmniSend will literally take your account and all of your contacts from whatever platform you're currently using and they'll migrate you onto OmniSend for free in five days. If you have a paid plan, head to the link in the show notes or OmniSend.com forward slash female founder world. Let's talk about our smart swaps. If you're new around here, smart swaps are the things that you are shifting in your life to make business and yourself just better.

32:16Jasmine:This is our sections presented by OmniSend, which is genuinely the smartest swap you can make in your business right now. And my smart swap of the week is a tool that I just discovered. We've just brought someone new into the team who is helping with content. So she's helping with like our clips on social. She is redoing our YouTube thumbnails, this kind of thing. And she's been working in this space for a while. She's worked on some really big shows and she had this really great tool for me that is called, I'm scrolling through our chat to find it for you. The tool is called Remini, R-E-M-I-N-I and what it does.

32:54Jasmine:So you know when we're talking like this on a podcast or even if you're in a studio when you go and make your thumbnails or your clips it ends up like looking really low res and like kind of blurry and I always wondered is everyone just using a way better camera than me but I'm like hold on I'm in professional studios all the time this should be like a really professional grab. No it's like a screenshot and then they use tools like Raminie which is an AI tool that will make your image look crisper and high quality. And so that then when you create the thumbnail, it looks like you've been in a studio photo shoot rather than the video shoot and you don't need the like professional still from the conversation.

33:32Jasmine:And I think it's like$8 a week or something like that. You can have your whole team in there using it. And I just feel like there's a lot of applications that you can take stills from videos that you're doing for your product for your talking head videos and turn it into still images that are higher quality um remaining that is such a good one jasmine i forgot i used to use that like i was like how do i know that remaining yes i love it my smart swap okay this is like gonna be a real grandma swap but it's been game changing so i was offline for wedding and honeymoon trying to ease my way back into being a working human.

34:09But what I have not turned back on is my email notifications. And I have found my productivity has been so much higher. Like nothing is urgent. I don't know. Jasmine, do you have email notifications on your iPhone?

34:22Jasmine:No, I have 40 ,000 unread emails. So no, I don't. Yeah, so many unreads. But I was getting a ping every email I got. I feel like you might be a little bit like me where your notifications are a bit out of control. I need to turn everything off. Can you see my phone right now? Yeah. No, I'm the same. This is, you know what? Like I'm trying to get an ADD diagnosis and I should just be like, hey. That's it. This. Yeah. 385 unread texts right now. So I feel like. 114. 114. 116 miss call notifications. 12 WhatsApp. WhatsApp's my like only, my nearest and dearest have that yeah that's still 12 email 40 000 but we've now use our i've i've copied your process we don't we don't triage our inbox by it being read or unread we star the things that we need to come back to which honestly has been such a good hack as well so good but if anyone's still maybe i feel silly that i had this forever like i was getting like it was a text every email popping up on my phone and i know no no no no yeah horrible we've talked talked about this before emails can be so exciting because any email could like be life-changing right yeah but it's been so great for my boundaries and just productivity like I don't need to see every little thing I'll see it when I would like to see it nothing is urgent call me if it's urgent oh my god I'm gonna check in with you in two weeks I love post euro summer page I know I know you're like nothing is urgent I've been in southern Italy literally literally I've seen the sea I've tasted the wine um first time offline ever but yes if you guys are still doing that like turn that off that is damaging you don't need yeah 100 % I I co-sign that Paige this has been a lot of fun thank you everyone let us know if you haven't reviewed the show I need to ask you to review the show I literally read every single one it takes two seconds to drop a five-star review and it helps us climb up in the podcast charts.

36:25Jasmine:It literally takes all of this into consideration. So please drop a review if you haven't already and we'll see you all next week on the show. Bye.