Build In Public Challenge: What To Post This Week

0:29This episode is brought to you by Google Chrome. 12-week program we're doing in partnership with Adobe Express and that is why we've been able to make it totally free. If you haven't tried Adobe Express, we are recommending that tool and using it all through the program. So I recommend that you just go to adobeexpress.com, create your account. We're going to be using it all through the challenge. It is the tool to create content. It does create anything that you want and you can also use it on your phone as well. So we have a very simple content prompt for you this week. We are doing a before and after essentially.

0:56We're showing your journey, where you started and where you are now. And I have an example that we're going to be kicking off.

1:12See how short that clip is? It's so easy. And so I want to take some time as we're doing this challenge to show where you've been and where you are. What I'm really trying to get you to like wrap your head around here is we are not showing the before and after of your business. I don't think that people necessarily want to buy from people that show that they have built a multi-million dollar company. That kind of content makes me feel super ick. I do not like that particularly. Maybe it works if you're like a business coach and you're trying to show some kind of success. What I do want to see is the before and after of the transformation that your product has created in your life.

1:44Let's say that you have some kind of tea that relaxes your nervous system. Show me the video of you when you experienced whatever the pain point is that you are overcoming with that product. Where were you? What year was it? And that is what you were going to show. Okay. Find that video, go back on your camera roll. I want you to find that. And then I want you to show the transformation, try and find some way to visually showcase that through a video, whether it is a health transformation or something else. You want to like evoke the feeling of like a before and an after I want you to, and then I want you to put those two videos together.

2:20It is again, so, so easy, but you are showcasing the transformation that your product creates, not the transformation of your business growth, if that makes sense. And then guys, this could not be more simple. We are getting those two videos. We are adding them to our Adobe Express content library. So you literally go add content and media, drop those two videos in. This is going to be a very, very, very short clip. You don't even need to record any audio or any voiceover for this one. And we're adding those two videos there. We can do the text overlay on screen by adding text, and then you can use your own brand text if you want to.

2:57I actually really like just using the in-app text because it feels more native to the platform, but you do you, whatever works. That's the video you're creating this week. Again, tag female founder world, send it to us, and I'll make sure that you receive at least one like and comment. I will be there hyping you up because I want to see this content do really well. and I genuinely love seeing this stuff and love hearing your stories and how your businesses are impacting your lives. Then I want you to go and put this in the Female Founder World group chat. If you want some help workshopping it, drop it in the comments.

3:28I'm in there, the team's in there. We also have the rest of the community who want to see you win as well. And then when your post is live, put the link in. Let's all hype each other up and make sure that this content is getting the visibility that it deserves. All right, guys, I'll see you next week.