Business Advice That Changed Our Lives

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0:26Jasmine:this episode of female founder world is presented by omnisend hi everyone welcome back to female founder world i'm jasmine i am the host of the show and this is your wednesday show which is a group chat episode between the female founder world team hi i'm paige i'm a contributor at female founder world and one of the co-founders of benny and natalie is usually on the show with us but she is in where is she Portugal? Portugal. Euro summering. Euro summer. Oh my god next lifetime I want to come back is Natalie. That girl has the best life. She was in Paris two weeks ago she's in Portugal this week but she'll be back on the show soon but in the meantime it's the two of us and we're covering the headlines that we've been talking about this week.

1:12Jasmine:A few interesting stories we wanted to chat about and we wanted to do something a little bit differently this week as well. So Paige and I are bringing the business advice that we have received over our years building the business. I've now interviewed over a thousand business owners and I have some really beautiful gems that I wanted to share. And I know that Paige has some as well from Building Benny. So we're going to have that towards the end of the show. But first, what's the first story you want to chat about, Paige? Oh my God, it's water. It's thrilling. Beverage industry thrilling. have you seen this jasmine yes this is crazy i originally like it just kind of like popped up on my linkedin and i was like oh yeah another water brand scroll on but then i just kept seeing this everywhere can you give the background for people that aren't as chronically online as the two of us seriously okay so this water brand lunin water has just so taken off it's a glass bottle with like a very minimal yellow label you guys look it up you have seen it before but it's like this totally viral water brand we were just chatting on the top of the show and i almost feel like it's like doing what liquid death did for that kind of audience but for like the girlies like this is the girlies water brand duality loves it i don't even think it's the girlies i actually think it's men i think it's like so health focused it's also yeah men and also less than six months ago it's called lunan so if you guys have seen this they launched six months ago oh my gosh wild and they've raised six million dollars wow so I think do you know Jasmine okay so I'm just checking so it's really filtered right like that is their their shtick and their hook it's a glass bottle so no plastic that's nice it's a very air one cute bottle but is it like the product itself it's just super filtered is that right like really clean the idea Fear is, it's like, yeah, it's clean water.

3:10Jasmine:It's meant to be free from chemicals, toxins and plastics. And anyone who, you know, is at all online understands that there is this like big shift happening away from microplastics. There's a lot of fear around microplastics. Apparently we each have like a credit card sized amount of plastic in our bodies or something. And this is something that I've like, you know, absorbed that information scrolling on the feed. Don't come for me. I haven't fact checked it. But that just speaks to the fact that I think people are definitely afraid of the impacts of microplastics on their bodies and the impact that drinking out of a plastic bottle actually has on them.

3:46Jasmine:And this is something that I've seen quite a lot recently. I saw, who's that crazy wellness guy, Brian Johnson? Yeah. He did like some kind of challenge where he was trying to remove any plastic from his sperm, from his semen. Oh. And I know. And because that's like something that can be changed over three months. and uh and one of the things that he did was drinking super filtered water not drinking out of plastic bottles all of that kind of thing okay he's obviously at the far like end of the spectrum when it comes to wellness but I do think it kind of speaks to the direction that a lot of consumers are going I think anything you can do to filter microplastics and remove exposure to microplastics for people at the moment is like a brand proposition and a value proposition that people definitely want and I think Lunan has like really come in at exactly the right moment for this category yeah no it's just so simple I'm like okay do we need to is this going to be the new regenerative farming like microplastic free do we need to work on that and Benny but what I've heard a lot of influencers talk about which is so interesting like to me and I think maybe Jasmine yourself I'm curious what you would think I'm a little almost fatigued of founder stories I love them but I hear a million you know a week I feel like that's my whole free page it's everything but I hear a lot of influencers that talk about Luna and talk about the founding story so Clara Sieg the founder was pregnant right she was pregnant or just had her daughter when she really became like aware of this plastic and contamination moment this conversation we're having right now um and she was a venture investor and really saw this massive opportunity but But I feel like that is what I hear influencers all the time.

5:33I hear Tings talk about it a lot. She's obsessed with Lunen. I'm obsessed with Tings. So maybe I'm obsessed with Lunen now too. She just was really hooked to this female founder, mom founder, because who cares more for what's going into your body than probably a pregnant woman. And Tings became an investor. She speaks about it publicly, which she does not do. This was like her first investment ever. but Jasmine the other founder is interesting too right yeah who is it's someone that's been a consumer before right so it's David Kimmel he was um he helped build Spindrift which you guys would all know the real like OG kind of tonic water flavored water sparkling water um built Spindrift to like the nationally recognized brand it is they had a huge exit Spindrift and together they saw this opportunity I need to look a little bit more into her background maybe I'll check this out

6:27Jasmine:was she in CPG investing specifically or just she was at Revolution Ventures so she for like spent a decade investing in early stage consumer companies but it was like health financial security family yeah I don't think she was necessarily in beverage before but it's such an interesting pairing because she would have brought all of this patent recognition and being able to look across a portfolio of companies and see not just trends in the market but trends in what was working to grow brands and then obviously David like he's this operator who can bring that operational knowledge and knows how to build a big beverage like a big business in this category and the two of them together is such a like powerhouse combination what an absolute dream pairing if you're going to be starting a business something that I found really interesting I was looking into like who's been posting about the brand because I definitely it's got that feeling of like, oh, it's just everywhere now.

7:23Jasmine:And when that happens, I always love to like tap in and just see exactly why and who's been posting about it. So Tinks has been posting about it, Leandra Medin, she's, you know, created Man Repeller, Dua Lipa. They've all been kind of associated with the brand. And Lunen is saying that they don't actually pay influencers for sponsored content. And I think that just kind of adds to the feeling that this is kind of like an if you know, you know, kind of brand, it doesn't feel, you know, it feels like something that is like more authentically endorsed by celebrities it doesn't have you know that like real spawn con feel and I think that that goes a long way they're obviously trying to create like a really premium product and to do that they uh they need to have that feeling of like you're carrying you're carrying this product not just for your health but it's a status symbol it's like wearing certain brands being associated with certain brands obviously is the status symbol and I think that's what Lunen is trying to do to still water what's the pricing let's have a look oh I'm gonna pull that up yeah well I'm curious so I'm gonna pull that up but on pricing they're six million dollars I'm just like what are they it looks like they closed that in December I'm like not that that's all you can spend on is influencer marketing uh but I'm like what are they where's the six million dollars going but what it reminds me of is um we were just talking about this on a recent episode groons was founded by an ex-investor and that obviously was a super quick buzzy moment okay i can find it on amazon but it's not available where's the price lune and water i think it's like seven dollars oh no okay so a bottle this is so oh yeah it's between six and seven usd for an individual bottle at a grocer better be good pink says it tastes great so so funny it's it's just interesting I think it's like is this recession indicator again dot cakes like now it's your chic water like no no we're not buying Chanel bags they're buying water but I want one but here's what I would do I'm sure people are doing this it's like the Graza effect I would buy a Lunan water and then fill it up with totally as if people aren't everyone is doing that for sure yeah I think this is an interesting space it makes me think about I've seen quite a few activewear brands and in the female founder world community there are a couple of brands doing this as well that are creating activewear that doesn't have plastic it's just all cotton because you know you're every time you do a wash cycle it is like leaking microplastics etc and I saw this really interesting tagline on one of these brands I wish I could find it so that I could give them a shout out and if this is you please like dm me so that we can chat because I think this is a really interesting business but it was like aloe not aloe yeah aloe yoga or lululemon it's basically um a plastic dressed up as wellness and I think that there is going to be this big shift across all categories and water is probably the easiest and the most obvious one to disrupt but anything that you are putting on or in your body if you can reduce plastic exposure.

10:36Jasmine:I think this is something that people are really, really going to be caring about. We look at a lot of the clothes that we're wearing. So activewear brands have a lot of materials that are plastic based and that is like on your body all day. And when you're working out, you think about, I don't even know if this is just fear mongering or if it is a legitimate thing, but I do know that there is definitely a change in consumer sentiment around this. and if you can remove plastics or the microplastic load from any product I think that could be like a core selling point for the next like three to five years for sure.

11:13100 % that is my whole and I'm not even that like I'm wellness in Benny land and like like I'm on the edge right but I'm no Brian Johnson and that has been my for you page for so long is like I think it was actually a video of Australia the other day it was like here's all the people sweating in the sun in their plastic um which is so true in like bikinis and and all of these things I think it's interesting too to think of it as a b2b you know I have a friend actually innovating like textiles so

11:43Jasmine:so interesting that is a super interesting space and then obviously anything to do with parenting babies kids like I am constantly thinking when I think of my kids I'm like I don't want to use a plastic bottle for them it's straight to glass even though that smashes but if there's another alternative I'd be like into exploring it their clothes I'm constantly thinking about how much like whether they're natural fibers or not so I don't know I think that Lunen speaks to a larger shift and a bigger opportunity around really selling that peace of mind so the products you're using aren't exposing you to microplastics no 100 % agree okay the next thing I want to talk about I want to let's share our business advice this is something that I've been kind of popping down in my notes up.

12:26Jasmine:And I don't know, it's a little bit different to what we've shared on the show before, but both of us have been in this for a long time. We both have like really great mentors and advisors and a really like, I don't know, pretty amazing network of founders around us. And I thought it would be an interesting chat to just share some of the stuff that we've learned from them. Do you want to go first? Oh my gosh, no, I'm so excited about this, Jasmine. I feel like I'm going to zone out on your advice. Like I'm a student of the Jasmine School of Business. Okay, a lot of these are honestly, maybe this is an anchor of advice that I feel like while I was reflecting on this is interesting maybe to share.

13:05On two kind of ends of the spectrum, one piece is, I think, honestly, I found, I'm curious what you think, Jasmine, a lot of the cliches are so true. And like, I find more and more so true. like hire slow fire fast so true like any of these things you always hear there's probably a reason you always hear it honestly don't quit your day job I think is one that I pass along to a lot of people like I think squeeze as much out of whatever work you're able to do until your business is your only job I think that's like a whole nother burden of pressure that's like a real cliche

13:41Jasmine:That's such a good one because it gives you so much more runway. You're not like you're, it gives you so much more time to figure it out. And I think for a lot of businesses, the difference between succeeding and failing is just having the time and the space to keep trying. And when I think about, you know, we talk a lot about like Neffa Baby Brands and founders that, you know, come from family money or whatever. And the reason why they have such an unfair advantage isn't just that they necessarily have money to like throw into the business. It's because they can keep at it for longer because they're not at risk of like not being able to pay their rent.

14:22Jasmine:They have other sources of income. They have other support networks. So if you can extend the amount of time that you have to like figure this thing out by continuing with your day job or getting like some consulting work, I just think that is such good advice. A hundred percent. And that is a really good segue to one piece that I had in here, basically where you were just saying, Jasmine, is really on the patience piece. I think this is a very privileged take, but my co-founder and I always say, really, there is no failing. It's just quitting. And to your point on runway, it's more of like the mental and the literal runway that you have to pay your own bills.

14:55Even if the business runs out of money, you'll make more money in the business. We've had that ourselves like more times than I can count at Benny. But as long as I can pay my rent and feed myself and stay alive, I'm very privileged not to own a home. No kids. Like I don't have any of these. What do you call it? Responsibilities. Responsibilities. Yeah. I'm like, I have a lovely partner. Yeah. Like the patience to really just keep it up. I think that's like the biggest thing because there really is no failure. We hear those stories all the time. Like I was just on the phone. so many good lessons even beyond our podcast episodes with Jade from um for him skin yeah and like their story the overnight success of like five years of kind of tinkering and trying different things most non-nepo baby brands probably have a similar story yeah yeah but I

15:52Jasmine:want to hear yours Jasmine I've been so excited all day for this okay one of them came from a conversation I had right when I first launched the podcast and came from my friend Barbara she has a brand called Ceremonia and you know she's a mom of four now she's got a business that's raised significant amount of venture capital and busy lady but one of the pieces of advice that she gave on this show I don't even necessarily think she was sharing this as a this is what everyone should do but she was sharing it as this is what she does and I was like well whatever you do I'm interested in. And she said that when she's trying to figure out what area of the business she spends her time in, it's not necessarily about what's my like zone of genius at the stage of her kind of like very startup mode.

16:39Jasmine:It was going to what's new in the business, like what's the new thing that they're doing. And I think when I am trying to figure out what I am delegating in the business it is her her like reframe of you're gonna as the founder spend your time on whatever is new and whatever you are currently trying to figure out and then once you figure it out it's your job to uh work out how to train someone and offload it and find someone who's else someone else who can do that you know at 80 or 90 of your capability or like hopefully even better and um then you go on to the next new thing and you figure that out and I thought that was a piece of advice that I actually hadn't heard before.

17:21Jasmine:I don't know if she is still doing that at this stage of her business where she has more of a team around her, but I think in the early days where you're really trying to grow quickly, that's actually a really interesting way of looking at it. Cause I think I can get quite stuck in wanting to do the things that I enjoy and holding onto those or the things that I think I'm really good at and that no one else can do where actually that might be just slowing down the growth of the business. I love that. And I think as founders, it's that's like a nice way to almost look at the dynamism of your role and how it can change and how you can have a bit of that um what is that called where you're chasing the new thing always I always have this oh shiny object syndrome yes shiny object syndrome like you can be working on the new exciting thing because as a founder that's brought something literally from negative 100 to zero to 10 like you are someone that can do that and I think we discount that so I think that's really good advice go baba also yeah and it's also expensive to figure something out right and so I think that can be a really good use of your time a lot of the time to do it unless it's like obviously super technical but even then it's kind of like you're finding the consultants you're finding the expertise to bring that in and then you're working it out alongside maybe other people but that is your job you're not kind of like handing off the new thing to someone else entirely, you're able to switch your focus to those new things, but you can't do that unless you're delegating as you go.

18:46Jasmine:So I thought that was a really good piece of advice. I also have interviewed like many, many times over her business trajectory, Alison Ellsworth, the founder of Poppy, but I had a conversation with her in Austin, I want to say 2022. So like pretty early in Poppy's story. And I was asking her about how she shows up on the brand's TikTok because she was the face of that business for a long time. And she did it through like, you know, pregnancies and kids. And I've got all the excuses why I'm not on video more. And I was kind of asking her, you know, as the person who is leading this business, you've built it with her husband and she obviously had investors and co-founders, but you know, why is this worth your time versus delegating this to somebody else who can create that video.

19:36Jasmine:And she's like, first of all, the founder just outsells anyone else. And she was like, I can outsell JLo when I go, you know, when I'm on my feeds. And it made me really rethink, okay, this was 2022. Actually, maybe a really good piece of advice to be sharing with other founders is that you should be the one constantly sharing your story. And one of the most important things you can do is get really comfortable with being on camera and on video, even if you don't think that's your superpower right now, that's just the opportunity for marketing and for distribution. And, and Alison made me re like, really rethink that when she was like, I can outsell JLo because she could, you know, she was, if she was posing with her product, she would outsell a celebrity who was posing with the product.

20:20Jasmine:So that was just a really interesting reframe for me that has shaped the way that I thought about founder led content, like over the next like five years and look at Poppy now. I love it. I love it. Well, we could do this literally for hours. I have another one from another wonderful exited female founder. Not that that's the only goal, but that's a goal for many of us. That'd be a nice one. Yeah, right. We'll put that in the pocket. Tara Bosch, the founder of SmartSweets. Not verbatim, but she has always really pushed Julie and I. She's been an advisor of ours since like before we even launched, Benny.

20:54We just slid into her DMs. So that's my real piece of advice. Slide into everyone's DMs.

20:58Jasmine:Totally. Can I just ask you before you share the advice for people that don't know SmartSweets? Because it's like a pretty global audience. How do you even explain the rocket ship that she was on with this brand? I'm tired. I'm literally exhausted talking about it because I can't imagine the seatbelt she had to have on to have this moment. But she launched SmartSweets. It was kind of the original low sugar, good for you candy at age 22. by the time she was 26 she sold the business for 400 million dollars so she is the girl like she gets it she just launched a new brand actually and it's public now doing the same kind of thing with chips so if you guys are interested in watching brands from zero to like 100 I'm excited to see you know what she does with it and honestly her new brand Snackish this is kind of an example of this piece of advice but she is relentless to Julie and I and I'm sure anyone else that she speaks to on having higher goals for yourself and being super ambitious like you don't need to be humble about your goals and like your internal like you know sales goal for the year we would say like yeah now that we're in target maybe we'll do four million and she'll be like why not 40 and we have to like push back on that and why do we need to push back like why not 40 you're right like she's really lived it and done it and we found and Tara found in her journey that she would always have a stretch goal a really conservative goal that was kind of like the baseline goal and like a mid goal and they would always hit between that middle goal and that stretch goal at smart suites and I think it's like really that like shoot from the moon and you'll land along the stars very cliche advice but I think we underestimate how much can happen in a year like last year we had this pretty ambitious sales goal for Benny's you know second year and we had no target on the horizon, no idea how we would get to that goal and Tara would push us to get to that goal.

22:54And even, so we filled the gap, you know, we found the target, we filled the gap. And this year now, target could take us to our sales goal that we had internally, but we've got bigger ones from Tara. So we're like, how do we fill that goal and how do we stay even more ambitious? And I think for people wanting like a poppy exit or a smart sweets exit, you have to be that ambitious. That's one piece. the second piece she always tells us that I like love so much and we're seeing it to be so true is you have to act every day like there's someone one foot behind you running just as fast and they might catch up to you and and blinders on do your thing but you have to move fast that people are going to be you know trying to do exactly what you're doing but they're a day behind you and you can't really lose that mindset of one percent better every day if you want these insane outcomes

23:44Jasmine:Oh, that is such good advice. And also like just real talk. Like there's, you know, no one, I feel like it's the advice that people don't want to hear. I don't want to hear that. Like that just sounds so exhausting, but it is so true. If you don't move quick, someone will overtake you. A hundred percent. Okay. Another piece of advice that I have actually comes from my days as a beauty editor, a fashion beauty editor. I worked for a long time in publishing and there's this old kind of like saying when it comes to writing that now just applies to so much of what I do. And it is show, don't tell.

24:21Jasmine:And it's essentially, if you're writing, don't tell someone who like a character is in your story or don't like describe a thing, show them through the actions that they take. So if someone is a really kind person, don't write, they are a really kind person, put them in a plot line that shows you that they're a kind person. And as I've become like a marketer and a founder and a content creator, this idea of show don't tell is actually such a cornerstone of all storytelling where sure I can, I could sit in front of the camera and just like tell someone who I am and what I stand for. But if I can show them through a day in the life blog or through the branding of my product or if I can visually show someone what I'm standing for and what the core value is of a product that I'm selling or who I am as a human rather than just like telling them with words although that's important too it's it's just like really valuable and I just think that the way that I don't know the way that algorithms work being able to show someone instead of just like describing and telling is really powerful and also like another example of showing would be like product reviews rather than just writing what your product does showing what it does before and after photos that kind of thing so that's something that I've been thinking about a lot as well show don't tell I love that I love that I have one one more do we want to do more yeah let's go this is so fun okay this will save people money I hope would have saved me tons of money especially when I was like so junior doing this for businesses that weren't Benny for Still So Junior but sales people are really good at sales like people are going to sell you stuff and they're going to be great at it like agencies are going to sell you brokers are going to sell you and they're going to be so good at sales and you're going to think that their service is going to change everything for your business and it probably will not and you're probably going to be you know out of ten thousand dollars and and some time so true like we I used to fall for every trick in the book it was actually embarrassing like people I would take a demo call of like a new platform and they would say like but if you sign like by the end of the quarter like we really want to work with you we will give you this discount and I was like oh my god we have to like this is the opportunity of a lifetime so I would fall for every sales trick and now we will not work with anyone any agency any you know fractional person a broker we won't work with anyone without at least two positive references and we will get the warm introduction to any service provider because we get such better service and anytime we still do it like we'll like stray from that kind of rule and work with like a broker that we've heard like so-so things about and we have a so-so experience every time we need like a warm introduction to someone great and that's how we find great people to work with but we've been out like probably if we counted all the money we've spent on not so good services it's so sad yeah it's really sad you learn it the hard way.

27:30Jasmine:Yeah, you learn it the hard way. I also think that it speaks to the confidence in the early days where you just assume someone else must have the answers, but like no one else has the answers because no one has been in your exact position, I promise. Like people have been in similar positions, but your situation is different. Your opportunity is different and it's up to you to figure it out. You can't outsource all of that. And people will tell you that they know all the answers, but they don't. 100%. The next piece of advice came from our business coach. We both work with the same person again this was a referral from me to Paige I was referred her by Ali Kriegsman and now I've referred her to so many other people and she really works with folks who are at a really crunchy point in their business like a real growth stage and she helped you figure out a lot she's become a good friend of mine now I'll link Barbara in the show notes because we do actually recommend her all the time and I don't think she just like works with everyone you really need to be like aligned in your stage and your, and the challenges that you have, but if you can get in, she's the person that you want to work with.

28:27Jasmine:And I was having a bit of an issue with a vendor and she gave me this advice that just, I don't know, I haven't asked her if I can read this out, but I'm sure it'll be cool. Barbara, sorry if it's not, but she said, I was basically like putting off having a hard conversation with a vendor. And I was like, I don't want to make them feel uncomfortable. And I didn't want to put, make someone else like have that. I don't know. I'm someone who like, I don't love confrontation. I'm definitely becoming better at like removing my, my self, my sense of self from like business conversations where it's just like, these are the facts and this is what it is.

29:05Jasmine:And that need to be like super liked all of the time. But I was like, I don't want to be the one that makes this person feel really uncomfortable on a call. And she was like, you're the one that feels uncomfortable right now and it's ultimately distracting you and she said what you're really doing by having hard conversation is protecting the relationship and that if you don't have these hard conversations in business and in life that are ultimately like really strains the relationship you know it could be a loving relationship in a work relationship but that like trust is everything and by having the hard conversation you are protecting that trust and she was like we also need to um everyone else is replaceable except for you as a founder and so we need to protect you first and the only person when you're the founder the only person that can protect you is you and that making sure that you're at the top of your game as often as possible is like priority number one and that means that you have to have the hard conversations when you feel like someone else's behavior is like distracting you or making you feel uncomfortable because your responsibility to the business is to make sure that you are at the top of your game.

30:12Jasmine:And I think that as founders and business owners, we can often want to protect everyone else in the business at our own cost. And that just helped me reframe it thinking that I owe it to myself and to the business to be able to have these difficult conversations, to make sure that everyone is acting in a way that isn't distracting to me. And that makes me feel really comfortable and just be able to have that conversation to like protect the relationship and protect myself and ultimately protect the business. Love. I knew we'd bring a Barbara into this. I had some written down. That's so good. Yeah.

30:45Okay. Did you have any others or should we get onto this next story? I can do one really quick one from Barbara. Okay.

30:50Jasmine:Let's do one really quick one. So she always says to us, say the thing you want to be true or say the thing you want to be and we've just really started doing this and it's almost like counter jasmine to your show don't tell and in this time it's like just tell the thing say the thing I think men are good at this whereas I think we're a bit like humble or we hope people like kind of do their own mental gymnastics to get to the point that we wanted them to get to so just like a really concrete example of this is Allison always said that poppy moved at the speed of culture Allison I was with Poppy and I love that she said it all the time in every interview and now I think of that all the time but in Benny's world right now how we're doing that is saying the thing we want to be true I always want people to think of Benny almost as like the matcha for energy drinks and I started to just like say it all the time now I just to anyone I'm introducing it to when we're doing a creator brief and I'm just like that if I want people to remember us as that I need to start saying it.

31:51I can't just let them like, hopefully they fall into the right place and say the thing I want them to say, just say the thing and you repeat it and you create that narrative.

32:00Jasmine:That is so true. You think that you're just going to position your brand a certain way in this, um, you know, through content or like you'll let a UDC creator say it or like, hopefully press will cover it, but no, like you say it, what's your, what's your like tagline or what's your, the main thing that you want to be known for. And just say it over and over again, say it in your videos, say it in your pictures, say it in your bio, like say it. And that, and then eventually people will also, um, will also see that. I think we should save this last story for next time and get onto our smart swaps.

32:32Jasmine:Love it. No, that was really good. Jasmine. We need to do advice. I just need to, I need an hour of your, your week once a week for you to give me all the good advice you did. Let's do this. Let's try and do this like monthly. I think this was really fun. And also if, and like, you know, this is us saying it was really fun. If you guys, if you enjoyed it, if you're listening to this and you enjoyed it, could you leave a little comment? If you're on Spotify, it's really easy to leave a comment. And then we know, you know, this feedback is super, super helpful. And also if you've listened, listening to the show and you haven't left a review, this is my formal ask to please leave a review and make such a big difference in how we appear in the charts.

33:06Jasmine:Then that helps us get sponsors. And then that means that we can make the show and make more episodes and better quality episodes. So please, please, please do that. If you haven't done it already, We've all had that moment when you're sending out an email marketing campaign and you're stuck in some clunky platform drowning in features that you've never even touched, but you're definitely overpaying for. Then you go and ask customer support for help, please help. And you're hit with an AI chatbot. It's genuinely so frustrating. That's why Female Founder World is partnering with OmniSend, a reliable and easy to use email and SMS marketing tool trusted by over 150 ,000 brands just like yours.

33:49Jasmine:The best part, at least for me, is their human award-winning customer support team. If you need help, you'll be answered in minutes by real people 24 hours a day, seven days a week. Switching to OmniSend is the smartest swap you can make in your business today. And right now, OmniSend will do the hard work for you and migrate your business from your existing email provider to get completely set up on OmniSend in just five days. This is a totally free service for any paid OmniSend user. Try OmniSend at omnisend.com forward slash female founder world or by clicking the link in the show notes to get a 50 % discount for the first three months using OmniSend.

34:30Jasmine:Okay, so my smart swap, if you are new to the show, smart swaps are things that we are switching in, switching out in our lives that are helping us be better at life and business and that we're loving and want to recommend to you. Mine is actually a beauty product. I don't know if I've recommended a beauty product before as my swap, have I? No. Jasmine, I was going to do this almost this week, but I didn't, so I'm glad. Take our beauty swap. It is a lip balm, guys. It is a lip balm, but I swear I love it. It is from a founder in, well, co-founders that are in, you know, female founder world. They are Australian based, but they ship internationally, I'm pretty sure.

35:10Jasmine:And it's called Balmy. Have you heard of this? B-A-L-M-E-E. No, I knew this. Well, they're like a, it's like a prebiotic blend lip balm. And the idea is you are eating so much of your lip balm, you're swallowing so much, and it should be supporting your microbiome. And that was the original thing. the branding is also really beautiful it's something that I like want to have in my purse and once I saw that kind of sell I was like oh yeah this is interesting to me but it's actually just a really nice balm it's like quite light but very moisturizing not sticky a beautiful everyday keep it in your purse keep it in your desk keep one in your car kind of product I love that they look so good I have it up right now on another tab I need that I think balmy girls if you're listening this is my now advice for you they should see about finding a plastic I don't know what it's made out of but I'm like this hypothesis of their microbiome supporting lip balm with the microplastic moment yes there you go balmy girls yes I love it I need it um okay my smart swap another content kind of piece that we've been working on at Benny or piece of advice I guess is swapping out for your channel of least resistance for content so I am a LinkedIn girly I don't know I just enjoy it I enjoy it like shortish short to mid form content like that written content it's so easy for me to do and I enjoy it and my co-founder Julie loves making TikToks like she's actually great at it on her personal channels they always do really really well if I try to do TikToks they flop if she tries to LinkedIn post it's kind of come see comes off so I think everyone we need to stop trying to do absolutely everything there's probably something that you enjoy a little bit more than the others and you could be like a big sub stack right or that could be great for your business could be video but you don't need to do what all the cool kids are doing do what is the channel of least resistance for you because then you're going to be consistent yes rather than like torturing yourself about the thing you're not doing just like exactly what you're good at I love that Paige always so much fun to see you I think that's the show everyone thank you so much and chat with you next week oh my gosh and wait wait wait Paige going up to get married this weekend yeah can you give us like a very quick like wedding goss like where's it happening what's happening oh it's in Italy this is the this is the exclusive the female honor world exclusive it's gonna be in Umbria and most of my friends and family have been in Italy now for the last week and it's been so much fun watching their stories but also painful because I'm like you guys are all in Italy I need to get there but uh so if this was a little bit of like a scramble like what is this girl talking about my brain is everywhere but I'm so excited like wedding planning is like having a whole nother business ready for that to be done yeah it's gonna be perfect I'm so excited for you can't wait to see all of the thank you bye good luck thank you