College Ambassador Programs, 6 Month Check-In + Founder Fomo

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0:26Jasmine:This episode of Female Founder World is presented by OmniSend. Hi, everyone. Welcome back to Female Founder World. I'm Jasmine. I'm the host of the show. I'm Natalie. I'm a team member at Female Founder World and I'm also the founder of Beach Street Swim. And I'm Paige. I am one of the co-founders of Benny and very lucky to be a contributor here at Female Founder World. So this week we have another episode of our group chat podcast. If you're liking this new format, please drop us a comment, leave a review. This is very much and experiment. We were doing a 12-week season. This is now, I think, week 13.

0:59Jasmine:We've decided to keep it going. We are going to pick back up with the interview episodes as well. And we're thinking we might alternate between these different formats. So I'd love to know your feedback, what you would actually like to see more of from the show. And if you like the group chat episodes and you want more of them, please drop a comment on this episode and let us know. I actually received a really lovely message and I wanted to start off the show by calling this out. It was from the founder of Blunt Cases is the brand. And it just, when I get these DMs, I do read all of them. I try to respond to as many of them as we can and all of the ones that come through my personal DMs, definitely.

1:38Jasmine:But this founder said that we met at Female Founder World in 2024 at Summit and she's the founder of Blunt Cases. And she started the brand when she was in college. She's grown to a$10 million plus women's lifestyle brand. and she said I just wanted to thank you your podcast helped me through some challenging stages of building and hearing honest conversations about entrepreneurship made the journey feel a lot less lonely I'd love to stay connected and I just wanted to share that with you guys I loved that so so much no there's so many female founder world community members that are crushing it seriously Jasmine shares the screenshots of the DMs always so please keep sending them we love it we love it it honestly like keeps us going all right let's get into the first uh segment page what are you bringing to the chat today oh my gosh it's uh it's FOMO I bring to the chat I wish I could say I had like the joy of missing out that some people do and I think a lot of founders I know and I'm sure listening can relate to this of feeling so much FOMO this time of year any time of year specifically you guys I had the craziest can FOMO I want to talk about it right now it's fancy food in New York this big trade show in New York I have FOMO for that and And I feel like I'm perpetually dealing with this like FOMO of I live in Toronto, wanting to be in like an even bigger city, a bigger country.

2:58I think this feeling of founder FOMO is like always on my mind. And I'm sure it's relatable for so many of you guys listening. I know, Jasmine, you've given me really good advice on this, actually. I don't know if you have I. What did I say? I quote this to my co-founder actually all the time. So I was complaining, not complaining, lamenting about living in Toronto and just how I need to get to New York. And you said, just build your network in Toronto. You're not always going to be in Toronto. It's a great city. And I think there's a lot to that of like, no matter where you are, there is something going on.

3:33And I think nurturing that, you know, that community and the relationships there can be a superpower in a way that I know I needed that reminder. and I come back to that all the time. Do you remember that, Jasmine?

3:44Jasmine:Yeah, I do remember that now. That was good advice for me. It was. It always is. I think this would be such a good time for us to drop our summit tickets because everyone wants their thing. Like everyone wants to have their thing that they've planned and that they're looking forward to and going to. We're not ready yet, guys, soon. But I get it. I definitely felt that a little bit around Cannes this year. But I'm breastfeeding a baby. He doesn't take the bottle. Like I'm going absolutely nowhere until she's taking the bottle more consistently and just need to accept that. I think it's impossible for everyone to be everywhere all at once.

4:18But you feel like when you're in it and you're in control, especially when you have a small team, you're like, what more can I do? Like, I need to be involved in everything. But it's so real. But even for small businesses, like I'm going through that right now. I never really experienced it before because I never had a business of my own other than being a content creator, which is like FOMO in itself. but no matter if you're a content creator if you're a business owner there's always that comparison and I don't know the founder FOMO was so real I was doing some pop-ups which I talked about last um last week in our chat and in my head I'm thinking like I'm gonna have a wraparound around the block like like the roads like the jerk avenues like the dairy boys and when it doesn't pan out to what you see online you're like oh have I failed am I doing it wrong like you launched five minutes ago nat no exactly but like you're doing that's just well oh thanks jasmine no we're doing great like we're doing great it's just like that's what you see online and that's the goal and like that's not an easy thing to achieve a lot of the time when you see these event like

5:17Jasmine:um like can lions or the big like trade shows you'd be going and you wouldn't be ready i think if you're feeling that fomo like you don't want to be spending all this money to go and all this time to go to these events and be constantly networking up. You need to get to a place where you have a body of work, I think that you're like really proud of. And I don't want to tell people not to, you know, put themselves out there and like try new things. But I do think there's something to be said for focusing on becoming really known and really good at the work that you're doing. And then going to these kinds of moments where you can like network a little bit more laterally and have something that you've built rather than not being invited to any of the actual events once you're there and like no one's interested in talking to you you know like I do think that focusing on the work that you're doing and becoming known for that is is the thing that you should you know put those blinders on get rid of that foam and focus on becoming really good at your craft I love that advice Jasmine that's really wise it's true why even like why would you want to spend all that money and then like feel like you're lost in the sauce a little bit when you get there I want to turn this suggestion into like more of a fun creative positive note before we move on i feel like just because you're not in the room doesn't mean you can't extract value from the moment so if you are a small business and like you're seeing these influencer brand trips like have a brand trip with your friends at your house and like make a joke out of it or like use something have a watch party like you know something like that if you can't be on the red carpet have your own with your friends and incorporate your product if you have a product um and then if you're like more of an aspirational brand you can think of like different ways to do this that may not be like as silly you know so I do think that you can still be like involved without being in the room in your own way until you're at that point I actually love that I think that's such a good idea no so good you guys let's move on to the next topic that we wanted to cover and it's we're in the middle of summer right now but pretty soon it'll be back to school for all of the things happening around that messaging.

7:22Jasmine:And that is the time that the college ambassador programs are really kicking off. And so I wanted to have a chat about who's doing college ambassador programs really well, what we're doing right now to get those ambassador programs going, something a little bit more like tactical and meaty that people can take away from this conversation. Paige, I know that this is something that you're thinking about a lot. So I'd love to know what you're doing at Benny to prep for back to school. And then I also have some really practical advice to go through from the founder of Dormify, Amanda Zuckerman. She did a workshop for us a little while ago before her business exited and she had some amazing advice about how to grow through ambassador programs.

8:01Jasmine:Paige, why don't you kick us off with what you're thinking about right now? Yeah, no ambassador programs. I'm like, oh my God, we're already like behind. I feel like of where we would love to be for all of our ambassador planning. So we've done two years of ambassador like programming at Benny and I will caveat I've tried to replicate a lot of what we see in the U.S. in Canada and I don't think it's like bad per se but it is definitely different I think we don't have the same like you know American like campus culture but it's always been a nice thing to have and I think there's not a lot to lose.

8:37We've tried two or three different kind of like programmings. And now what I found really does work for Campus Ambassador, like what I would recommend for a brand. And this would work if your CPG, a lower cost item, like specifically food and bep, I think this really works because you can do a lot of sampling. I think Campus Ambassador works in our experience when you want to do a lot of sampling, you want that high level brand awareness, but you have to kind of step backwards that like your canvas girly often does not have a lot of disposable income to spend also doesn't have a ton of time to commit so we've done kind of like in the past almost like gamifying an ambassador program where depending on the different actions they're redeeming you know like a benny sweatsuit or like just product and things like that so like if they're posting you know on their instagram stories they're redeeming this and it seems all very simple but adding that as another to-do on these campus girlies to-do list I think is super hard especially when we're not offering cash I think they're so motivated by cash which is super fair so that was like a okay experiment and it worked just fine it brought in some really engaged girls to our community but like not what I maybe would have expected but now what we do for campus ambassadors we'll see if we bring it back this year but what has really worked is working with not as many as we can but working really deeply with like three or four or five core schools having campus leads we call them at different schools they host their own events like they're almost like an intern and we actually pay them like I kind of think at some point you almost have to pay them before the show we were just chatting like our campus ambassador program is still a thing and you guys it's insane what the big brands are doing like our campus ambassadors would come to us almost with their like tail between their legs about what their friends are getting from like Celsius would fly our Canadian campus ambassadors to Florida for training and they would have like the most fun.

10:33And they were like, can we do something like that? No. So it's still happening.

10:39Jasmine:Definitely still happening. Oh, wow. What do you think that? It's so hard to move the needle if there isn't a lot of budget. I think in the past, people could get away with a ton of sampling and just presence on campus, especially going to a pretty big like college that had just a very tight-knit campus culture we saw so many programs like that and I remember at the time Bumble would host like these frat things and these you know football pre-games and watch parties and they were so relevant at the time and I don't think that they probably had to throw a lot at it just because like there wasn't there wasn't a lot of competition amongst other brands now I do think that just throwing a discount code at a college student isn't going to really do that much because they're taking a full course load.

11:24A lot of people have jobs. A lot of people play sports. A lot of people have a budding social life. And I think you have to really think deeper. And I'm curious to see, Paige, how it goes with like thinking deeper with less. But it's hard to compete. And I think that people think it's like a cheaper way to access a lot of people. And I don't necessarily think that's true.

11:45Jasmine:Interesting. I spoke with Amanda from Dormify and this is, this workshop is actually available for paid members. You can go, go back and watch it in your business bestie dashboard. And Amanda started a brand called Dormify. She basically, you know, it was like a college betting brand. They've been acquired actually since this workshop happened. And she started in 2010 for millennials and has managed to kind of transition the generation shift to Gen Z. And one of the ways that she's been able to do that is through this college ambassador program. And they, I think they had like 1500 ambassadors when we spoke with them and, um, you know, built a multimillion dollar brand, ended up being acquired.

12:26Jasmine:It was a really, really successful strategy for them. I just wanted to share some of the stuff that I thought was really clever and helpful from her strategy. And the first thing that she said was the whole point of a college ambassador program, like your, your metrics that you're looking for, it is like brand awareness and buzz and noise. And it is like that thing that's like a little bit harder to quantify and you want your college ambassadors or your, you know, your leads, like you're talking about page to be those eyes and ears on the ground. She also said that investors love it and they really expect it and that they're kind of like looking for that as part of your strategy.

12:58Jasmine:If you're raising money and you're trying to, if you're trying to target Gen Z, she also said that there are a few different tiers. So there are like college ambassadors, affiliate partners, and then influencers, and they all have these different motivations. They all have different program structures. Your affiliates get commissions when they refer sales. Influencers include people who have like a really great reach or they're kind of that professional content creator. They might use affiliate links as part of their compensation, but they probably won't engage in a typical ambassador program and it'll have like hashtag ad or sponsored in the content.

13:36Jasmine:And then college ambassadors are different because they might not be trying to make money from their content, but they want to participate. They want cool access and they want freebies. But perhaps that's shifting since we had that conversation, they are expecting to be paid, which is interesting because you look at like the professionalization of college with college sports in the last couple of years, you've been able to actually sponsor college athletes that has all shifted. And I think maybe the same thing is happening with college kids, understanding the influence that they have on culture and that they should be getting paid for that and in not being this kind of super like cheap accessible way to reach mass Gen Z audiences.

14:17Jasmine:The other tip that Amanda had is that you want quantity over everything. So you want a lot of people. This isn't like a super exclusive program. You can also funnel in high school students into the program and have your age gates and age illustrates around applications to make sure that you're getting people in the right age bracket. And then you create your secondary tier program for people who are more influencers and creators, and they kind of get larger incentives. And Dormify calls those folks like their content squad, and they use a tool called Social Ladder, and that's where they get, that's where they kind of gather all of their applications to run the program.

14:54Jasmine:That's integrated into the website, and they'll get all of your social account information. And then they can like weed out parents and fakes and people the wrong age, bullies, like all of that. And then once people are approved, they get all their onboarding materials, they get a dormify code to use and to share. And they kind of have a rolling application where people can apply all the time, not just, you know, at that like back to school fall time of year. And then Social Ladder will track, you know, you can earn points based on who's referring the most people and whether you, you know follow the their social media or the newsletter or refer people to the email list and then you get perks based on that which I thought was really clever so like those points equal free stuff from the brand essentially and then I think tyb would also be another platform that would do this totally that was my plug jasmine tyb and home from college if you want to like hack this yourself easy love okay well I don't think I'm going to be doing a college ambassador program anytime soon doesn't necessarily make sense for us we got a lot of shit going on but Paige definitely makes so much sense for you totally yeah this is a good brainstorm yeah and if anyone has any other advice if they've done this before please bring it to the group chat we have a free app if you don't know this the female founder world app you can get it in the apple store and like bring your tips I want to know what people are doing and how they're thinking about this as this space shifts and maybe professionalize us a little bit love it all right we are officially halfway through the year my friends but this is six months in which is blowing my mind a little bit making me feel a few different ways and I wanted to do a check-in how are we going ah how I can't believe it's crazy because now people are going to start to talk about holiday and I'm like no no I know we're there yeah I know that conversation about return to school was just because return to school is summer time of year as well So Jasmine, how do you feel?

16:52Jasmine:I feel, look, I want to split this conversation into two parts. One, like a check-in, how are we going, how are we feeling? And the second, some action points and where we're going with this. This conversation is much more like coachy and actionable than our usual newsy conversation. And that's because things are slow. No one is launching anything after canned lions last week. And so this is why this show feels a little bit different. but I am personally feeling like objectively we're actually quite on track revenue is on track we've launched this show which was a really big goal and something I've been wanting to try for ages so that feels really on track but then there are other things obviously you get to the at the beginning of the year it's all just motivation and vibes and anything is possible and then once you get to this six month point of the year it feels like it's where the rubber meets the road is that the saying and everything just feels it's like it's like the reality of the goals that you've set really sink in and so I'm definitely feeling that a little bit where there are some things that just have not happened and I think that's just a reality check about capacity it is interesting like this I'm like this is a reality check checking in with you Jasmine on six months I'm like oh my god we had exactly like you said so many goals what are we actually doing like let's like focus get clarity because you get lost in the weeds like it feels like it's I don't know February yeah what were some I'd love to know like what were some goals that you set for yourself at the beginning of the year and where are you in hitting them to me I think when I look at Benny's year and I'm curious now because I knew it's it's launch year for you so I'm curious on how how things were looking for you but our biggest like difference on where you know we thought Benny would be, and this we do this every year, is just our team size.

18:34So we always think like, you know, by the end of the year, it'll be a team of like five of us, like we won't be doing absolutely everything. But now on this beautiful day that we are six months into the year, it's my co-founder and I full time, we've got our fractional team, I don't know who will be full time at the end of the year, if anyone like, it's been a nice learning, we've brought in some awesome fractional people and maybe that's the best way but I think every year we assume we're gonna be like this lean team and we're gonna be like writing thank you notes to our team and like there is no team it's like baby there is no pain Paige one day you're gonna look around and be like whoa therefore where do these people come from seriously we like it it works but now where are you guys at oh my gosh this is a great question for me because there hasn't been a lot of reflection I feel like for me it's just been execution and getting the thing out into the world.

19:31And it's hard because I have really high expectations for myself and I execute and decision-make really quickly. But I also just didn't even know what to expect because even when it came to like numbers, manufacturing, what my margins were going to be, how selling online was going to be with like no particular audience at all and like building it from the ground up, I was like, for me, I'm like, I'm going to sell zero or I'm going to sell out. Like there wasn't really, I mean, obviously my goal was to sell out, but it wasn't really like an attainable goal. So, um, I would say we landed like in a, in a, like a net positive, like we didn't totally sell out, but we'd sold out of a lot of styles and colors and how to restock.

20:10So I'm really happy, but it's also, I keep telling myself like this whole year for me is just gathering data. Like that's all it can be. Even when we have pop-ups, I'm like, nothing is a failure. Everything is just like seeing what works and um I hate that for me because like I just want to know the answers and like execute so it's been a big research year for beach street and for Natalie in a personal way but it's like you want to land in between like not being disappointed but you also want to give yourself credit and high expectations so yeah I'm just going to keep tracking along and maybe in another six months I'll have like better better like concrete metrics I was reflecting on this

20:50Jasmine:on my drive in today and thinking about where, like, what is moving the needle in terms of getting me closer to my goals and what is not. And I think the big thing for me has been switching the mindset from, okay, you set your goals and what you want your outcome to be. Those goals actually probably shouldn't have a timeline. Like I do think like, what do you want to be and where do you want to, what do you want your business to achieve? but what you need to put the timeline on is the output and what you can control because I do think that I can spend a lot of time thinking we haven't hit xyz we didn't get this we didn't get that but when I feel most disappointed in the business in myself and my own progress is when I haven't actually honored the out the output that I want to contribute and so I've been trying to reframe my what I want out of the next six months to really think about sure we've got our outcomes that we one at a macro level, but I'm going to focus on the output that I think is going to get me there.

21:51Jasmine:And if I can own those outputs, then like I've left it all on the table. I've got nothing, like I've got nothing else to give and I can be proud of that. I think it's when I don't honor the output that I think the business deserves and that I deserve that I think I feel disappointed with where we're at. So an example of that might be, I know that to hit a certain revenue target, we need to be putting out X amount of content. If that content isn't going out, I can control that. Or I know that I need to be sending X amount of pitch emails or making X amount of like cold calls to get sponsors. If I'm not doing that output, then that's, that's something that I can own and genuinely feel disappointed in myself in.

22:31Jasmine:Whereas I can't actually control the outcome. I can't control this macroeconomic environment, which is like actually really a very, very tricky environment to be operating a business, particularly e-commerce business you guys operating econ businesses like i know things are really hard at the moment and you can't control those macroeconomic environment that macroeconomic environment but what can you control your output and so that's something i'm really trying to reframe the way that i think about this i like that focusing on the output is really good advice yes what's something that is working that you didn't expect or vice versa like what's something that you really thought was going to be it for you this year and it you're like okay we're pivoting i know i have some for me Go.

23:10Jasmine:You start. For me, I was like so stoked to do pop ups this summer because, you know, there's nothing like in real life experience when you just have a baby brand and you want to like talk about it and display it. And I mean, you guys know pop ups are exhausting. And I was lucky enough to find a lot of really great local partners that let me pop up for free or were just like really excited to have me there. And I thought, especially being out here in Montauk, it's just like a really good place for swim, of course. But what I didn't consider, I guess, was like standing outside in the heat for really long hours.

23:44I got some feedback from people, which was amazing that they were saying my pop-ups were too short and like they wanted to come, but there wasn't enough time. And I feel like finding the perfect time was hard. And by myself, like running to get stock in my car, like it's a lot. and I loved every second of it, but I wasn't generating as many sales as I would just organically like posting TikToks. And I hate that because like I love to be in real life and I love to meet people. So that's something that I'm like dialing back and something that did work, which we talked about last week, which I did not expect was gifting a celebrity.

24:18I had really focused on like micro influencers and like even people that I just thought were cool and like it's been fine, but no one drove as many sales as miss bethany frankel she she does drive sales i have to say like i wasn't expecting that at all so it helps when she posts like a thousand times wearing a bikini i know she's still going i'm like wow this is awesome for me are there any colors you can send her i feel like you just need to like no actually we did want to be a co-owner in the brand like how are we doing here i don't know i jasmine needed a sidebar because like i'm not sure where I go from here but she's rocking it you reach out to her team and ask for a call

24:57Jasmine:and just something you try and take it to like another level because you obviously love another level yeah okay cool and I love you yeah yeah for me like things that I thought would work and didn't work um I think like the big the big lesson for me has been I'm really trying to like simplify I think I've been overcomplicating a lot of things within the business and overcomplicating my role within the business. And it's really trying to get back to the creative roots of why I started and what my, what the things are that I'm really good at. And I am, you get about, you guys are about to be so sick of me.

25:33Jasmine:I'm really leaning into content. Like I'm posting every day. We're filming in this office. We're doing business newsy stuff. I'm showing you trends. Like I am on the socials now in a way that I haven't been since probably before I had a bit, before I had kids. and that has just been a lesson around I have a very clear like point of view on what I want to say and I just think it's a real miss not to get online and say it we have our build a public challenge that's happening with Adobe and that kicked off this week where this is something that we are all doing together where you if you're listening to this and you're like yeah I need to also be doing this we are telling you how to do it every single week you're going to hear it on the show you're going to hear what to post we're going to be looking at what brands are doing really well and giving you some really great action steps so if this is something that you want to commit to build in public challenge this is week one we're doing it um and yeah that's been something that i think i could outsource a little bit more but i'm bringing it back i love it i feel like you guys have the same like thesis at the end it's like honestly content and i would say that's one of ours as well is like we don't need to pay the biggest influencer we can find to post about us like my co-founder's content literally just goes viral because it's her like we need to simplify doing our launch every single quarter is taking the life out of me and we definitely won't do that next year so that's yeah that's a good learning I also think like having a little bit more of a thick skin on the internet like the I don't know something switch where I'm just like I just don't care I don't know you are I don't care I see people complaining in comments all day every day I am now no longer just letting that stop me from posting my opinions it comes from I'm a good place.

27:10Jasmine:I'm trying to be helpful in my content and I just don't care anymore. I don't care. So I'm just posting. Yeah. I can't wait to see it. You know, I am all about making those smart swaps in your business that reduce friction and reduce your costs. Right now, the smartest swap you can make is moving to OmniSend. OmniSend is this email and SMS marketing platform that is super, super easy to use. And they've just dropped their SMS pricing. So you can now send a marketing SMS for a fraction of a cent. It's literally seven tenths of a cent to send a marketing SMS with OmniSend. Plus, they will migrate you onto the platform from whatever email and SMS marketing tool you're using right now for free within five days when you sign up to a paid plan.

27:52Jasmine:We have a special offer for our female founder world community. If you use the code FFW35, you will get 35 % off trying out OmniSend. You can head to the link in the show notes or just go to OmniSend.com and check out the platform for yourself. Guys, let's get into our swaps now. If you're new to the show, our swaps are the things that we're switching in, switching out in our lives to help us achieve our goals. It's very timely with this conversation that we've been having today around FOMO and six-month check-in. And this show is presented by our friends at OmniSend. OmniSend is the smartest swap that you can make in your business.

28:29Jasmine:They will migrate anyone onto their email and SS marketing platform for free in five days if you sign up to a paid account. So genuinely, the easiest and smartest swap you can make in your business. Who wants to kick us off? I'll go. I have a fairly simple one and we've had this founder on the show before. It's Tezza, the photo app. Tezza Barton's the founder we love. She's just iconic content creator in this space, but now she's even more iconic for this app. For me, sometimes my content just bores me. Like we were saying, I feel like my content is really what's driving a lot of sales rather than like standing outside for pop-ups so when I'm kind of bored of just like our regular iPhone content I'll use the Tezza app to make it look like it's on like um a VHS cam or some sort of vintage camera and I feel like that's been like reinvigorating our content when I when I'm like recycling things so um I also use it in my personal life and like for my content creator stuff so if you aren't using that already I think it's so worth it I've used a million photo ops and like I just always go back to it it's really cool so that's my smart swap love Paige what's your swap my swap is gonna sound super crazy you guys it's gonna sound kind of manic but I have always wanted to be like a journaler okay two things about me wanted to be a journaler just never really stuck and I love walks so I started doing this thing where I will give myself like journal prompts or my co-founder is a big journalist she'll give me journal prompts and I have been doing them in my notes app there's like the function like talk to text and I just go on walks and I like talk to myself about these journal prompts and it's been really nice I will even like take it a step further and like upload those notes into Claude to like give me like to-dos or just like what is like the train of thought here but it's been really lovely like I clearly get my thoughts out speaking like that's how I like process things and yeah the same it's been really nice yes and also just like to get the thoughts out of your head can stop those circular thoughts quite a lot I think I do this with Claude actually all the time when I have my baby in the carrier and we go for a walk and she just thinks I'm talking to her you know and I'm like I'm talking to AI honey but that's fine you can do the ins and outs of the business and like that's fine um that's such a good segue because we have a bunch of prompts that I'm going to put in the show notes where if you want to do a six month reflection and do the walking and the thinking and the talking that Paige is talking about we'll put those prompts in the show notes that some of the things that you can think about to make the next six months really successful for you and to make sure that you are on track and not repeating any of the mistakes and doubling down on the stuff that was working from the first half of the year.

31:07Jasmine:My stuff is actually fashion related. You can see this rack of clothes in the background if you're on Spotify or YouTube. And I am sharing an office with this fashion brand called Capsule Wardrobe. And the idea is that every single piece, every week I'm like, have I recommended this yet? I haven't, have I? No. I don't think so. So they basically, the idea is everything within their collections are designed to be worn together and mixed and matched. And the whole concept behind the brand is it's for people who have a wardrobe full of clothes and nothing to wear. And it is just such a great concept for me personally, because I have all of these things that just don't go together and are super like hard to style in the morning.

31:42Jasmine:This is about building your capsule wardrobe and swapping in and out different things to elevate for certain occasions, to make it more corporate, it to make it more relaxed, whatever it is. I am absolutely loving, like I have so many of their pieces now. Obviously I work from her workspace. So I'm seeing this stuff every day. It is the most beautiful, beautiful quality. And one piece that I'm loving that they have is this funnel neck trench. It's kind of like a charcoal gray. I think it's about$300 and it is absolutely stun, stun, stun. If you are in Australia, you're in winter right now. If you're in the Southern hemisphere you're in winter right now that is the purchase and then if you are in the northern hemisphere they have this insanely beautiful like black like strapless little black dress and that would be my purchase from them now it's yeah beautiful it's just one of those like foundational pieces where the quality feels like it should cost three times as much yeah i think that this is the future the capsule wardrobes and the these pieces like she's taken it to such a a different arena and yes and every time you're on camera you look so good always this is all the background maybe i'll do like a try on or something in the future yes we need a code we'll just stay on the call we'll end the show and we'll stay on the call and i'll start doing it like a yeah all right everyone that's the show we'll see you next week thanks bye

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