I Built A Viral Food Startup With Zero Marketing Budget: Good Girl Snacks

0:27We like to say we're the new Gen 7. get sales okay we're gonna have to post every day we have to do really weird stuff in out in the public it just pushed us to be creative and think outside of the box can you guys share what it cost to stop the business it was just a lot more expensive than we thought it would be production side was the most expensive the first really really really viral video was we launched our pre-orders we had people waiting on our website before we had even launched no one's tried the product no one knows who we are see us like reacting to us getting so many orders What's happening?

0:59Ah, more, more. Oh my God, wait, they keep coming. Yas is like dying of laughter. She was just everywhere. I talk about Coachella like maybe every time. It was like one of the best things we've ever done. If you're a small business and you don't have money, like this is how you do it. We worked with Revolve Fest. We're dropping off pickles at all these influencer houses. We barely pay anything. The advice I always give people is what is the weirdest thing you could do to get people to pull out their phone and take a photo or a video? I love that. Like go weird, not aesthetic. Yeah. Hey business besties, welcome back to the Female Founder World podcast.

1:29I'm Jasmine. I'm the host of the show and the person behind all things Female Founder World. Today I'm chatting with the founders of Good Girl Snacks. I've got Leia and Yasmin. Welcome to the show. Thanks for having us. So you guys are best friends and co-founders. Yes. For people that don't know Good Girl Snacks, how do you explain what it is that you're doing? We've started to call it the internet's favorite pickle brand. and that's kind of what it is right now but we're hoping to be kind of like a new gen food and beverage company. Okay what's the vision? You know when you think about who you can pay yourself with and who you want to be in like five or ten years what's the vibe?

2:05I feel like it's a very ambitious comparison but we like to say we're the new gen siete kind of infusing our Middle Eastern heritage into snacks that are just easy and you know interesting to women and to our demographic and yeah that's kind of how we like to think about it for now yeah always awakening sleepy aisles and keeping a nostalgic element to them as well so it'll always be a snack that you maybe used to eat when you were younger or you ate your whole life and no one's kind of been innovating in that space can you let us know some milestones so we can cut people can kind of like pinpoint where you guys are at in the story yeah so we launched the brand end of february 2024 we were only selling online basically all of 2024 and then 2025 is very retail heavy so we're in Erwan, Bristol Farms, GoPuff National, Central Market and expanding into retail all over the US and we've gone viral because we've built in public basically since day one so we're going to talk about all of those things especially the building and public piece of it I think like one thing to call up people probably know you for one of your products which is hot girl pickles like that i feel like that's like a really viral product that i can i can like visualize the bottle as i'm talking to you you know so i think that once i say that people be like oh i know who they are i've seen them on tiktok or whatever yeah hot girl pickles was the first product we launched we have two flavors original dill with turmeric and then honey harissa and we just launched our new bread and butter flavor which is sweetened with dates so the stuff that i want to talk to you about we're going to talk about retail and how you've been expanding retail we're going to talk about how you attention hack events like these cultural moments like Coachella you guys do that so so well especially for a mostly bootstrap brand you're not doing any paid like you're really clever and really scrappy and I also want to talk about building in public and how you're thinking about organic content what's working because I've I found you guys on TikTok and I think that's where most people probably discover you is like TikTok and Instagram yeah so I just want to know what's working and how you're doing it.

4:08But first, let's just go back to the early days, set the scene a little bit. So you quit your jobs. It was the summer of 2023. What happens next? So we had this idea to start a pickle company and we were so passionate about the idea that we were like, okay, we have to go in full throttle and just give it our all. And that's the only way it's going to work. And yeah, we just spent the whole summer building the brand, envisioning what it would look like. We started working with designers to create our brand book. We were, you know, designing our logos, designing our jars at the same time. And simultaneously, we were developing the product.

4:43So working with a food scientist to come up with our two flavors. We had a very, I think, distinct vision for what we wanted the flavors to be, but we just needed some help developing them and then making sure the formulas were scalable as well. And yeah, by the end of the summer I would say even by like October September we had two products formulated we had our branding which was pretty much finished we had our packaging which was close to done as well and we were kind of just on track to launch in the next few months and that's kind of when we started building in public and you know showing the journey of what it's like to start a company with your best friend we also had no idea what we were doing by the way like we had just graduated college a year before.

5:28Yas and I were best friends all through college. And I was working in a tech startup. Yas was working in the art industry. Like we fully went into this blind. And so having consultants and people that were there to kind of hold our hand and help us figure it out is how we did things so quickly. I think if we hadn't had those resources, we wouldn't have been able to launch. So you said do things so quickly. And I want to call out some of the milestones that you've hit. So you talked about a lot of the retailers, but what we haven't really spoken about is that you have sold about 10 ,000 pickle jars online, just DTC, which is a huge amount.

5:59I think, well, that was last year, right? Yeah, that was last year. Yeah. So now that we're in 2025, it's quite a bit more. It's more than that. That's amazing. Yeah. And now that we're in retailers also, obviously we're counting kind of everything. Yeah. Yeah. Massive growth. And it's so crazy to think about the fact that these are literally 32 ounce glass jars of pickles and people are paying for shipping online and then, or going to a store, like we're the number one pickle brand at air one and we're selling as quickly as an energy drink sells so we have a pretty big velocity as well high velocity that's the right way to say it you uh you mentioned before like you you're coming into this without any you know experience yeah how old were you guys when you started the business 23 23 i was 20 no you were 23 i was 23 actually yeah we were both 23 so you're like super green super fresh but you've got this very clear vision.

6:52Yeah. We were also chronically online. So we saw, we saw the trend online. That's why we wanted to start it. What trend did you see? It kind of similar to how everyone was eating avocado toast suddenly out of nowhere in 2014. Same thing was happening with pickles. There's 9.5 billion views on the hashtag pickle and pickles combined on Tik TOK. We were really bored on the job and scrolling and every other video we were seeing was a pickle video. So we were like, okay, there's definitely a trend here. And then simultaneously at the same time, there was the hot girl walks and hot girls have stomach issues like verbiage going around and so we're like okay we need to make the two kind of come together build this brand and then at the same time have branding that's super nostalgic and colorful that's not similar to the homogenous packaging that's like all 150 years old in the pickle aisle you know whereas like beverage aisle or the popcorn snack aisle there's a million different colors and a million different flavors so that's kind of how we came up with the idea and we had so much social proof around the fact that people were obsessed with a snack especially Gen Z and like younger millennials that we felt really confident going into it and having that knowledge even though we knew nothing about the food and beverage industry.

8:03How did you fund the business in the beginning and how are you funding it now? So we were bootstrapped initially and then actually very recently we raised a small like pre-seed round which is mostly working capital to get us through the year and yeah that's just how we've been doing it so far. We've been very scrappy with everything we do. Yeah, we decided to, it was good to be scrappy though and to be bootstrapped because it made us think in a very conservative way. It was like, okay, we don't have money. How are we going to get sales? Okay, we're going to have to post every day or we have to do really weird stuff out in the public.

8:39Like there was a huge line at Community Goods in LA when Road was doing their pop-up and we got in a car and basically wrote something on a cardboard, a piece of cardboard, because we were selling in community goods at the time. And we were driving past the line with like this sign. And we were like, if you're going to wait in that line, you may as well buy hot girl pickles inside. And then we were just driving back, like doing really weird stuff like that. That's going to get people's attention is really how we started thinking about building the brand because we had no money to pay for ads or no money to pay influencers.

9:12It just pushed us to be creative and to think of like think outside of the box like what can we do that will get people's attention you know what it makes me think of there was a quote from addison ray this week and she was saying that like yeah what was the quote that she said taste and something is a privilege where it was basically like when she was in her like you know in the creator house and yeah she's posting every day and doing all this crazy stuff yeah she was posting like 12 times a day yeah and she's I remember interviewing Nadia Okamoto, the co-founder of August. And she said that she doesn't do this anymore, but she was posting 50 times a day on TikTok when she was getting her brand off the ground.

9:4950 times a day. You can barely post once a day. I'm just like, I can't even imagine having, I mean, posting every day just within itself is crazy. A hundred percent. 50 videos, like what are you filming? That's insane. But it's, I think it's really interesting. Like I think a lot of us kind of get a little bit hung up or stuck around what to post or, Or, oh, like it feels, sometimes it can feel a little bit like, oh, no, I'm the founder and the CEO. It feels beneath me to be spending all of my time doing content. But I really liked that quote that came up from her. Just to reiterate, like you just have to do this shit to try and get attention.

10:22Because what else are you going to do? It's also a free tool. Use it. Like it doesn't cost anything to pick your phone up and film a video. And it's as important, if not more important, than raising money for your business to be posting on social media these days. Yeah. And I think it's one of those skills that if you're good at it and you can do it, it can feel to people who are like very online, like you guys are. I am also very, very online. You can really undervalue the skill because all you do is see other people creating content. But actually, this is something that bigger companies without a story that aren't founder led, they would love to be able to do and they can't.

11:00And so why wouldn't you use this? Yeah. And I think at the beginning, it was very clear to us that social media was going to be the biggest driver for sales. We were like, you know, if we make it on social media, that's the only way we're going to get people to know us and get people to buy our product. And especially being bootstrapped and very little resources, like that was very clear to us. and we I think from the beginning in the way we would structure our days it was very like there was very much an emphasis on content creation and how we could I guess thread that through our everyday routine and through the work we were doing and even when bad things were happening or we were like going through some difficulties with the business we were always thinking okay at least we can make content out of this and how can we capitalize off off of like you know this hurdle that we're going through and how can we show that to people and you know be part of you know this community that's more transparent and that's trying to be more authentic on social media I want to continue this conversation about building a public in a sec but I have follow-up questions around like the bootstrapping and getting started can you guys share what it costs to start the business now for a quick word from our sponsor Adobe Express Adobe believes that creativity is a superpower for entrepreneurs and Adobe Express is all about making that power accessible for small businesses and founders.

12:22You know, the ones that wear a million hats. Built with founders in mind, Adobe Express features ready-to-go templates for everything from product mock-ups to pitch decks and Instagram stories. It works on mobile and desktop, so you can literally design from anywhere, anytime, even in between meetings or on your way to a pop-up. Adobe Express, the quick and easy create anything app get started for free at adobe.com forward slash express in the app store or google play store well honestly it was it was just a lot more expensive than we thought it would be like we obviously okay we're organic we're one of the only organic pickle brands on the market and so we didn't realize why there was no other or there's a couple but like why the majority wasn't organic if that's something that the consumer cares about because it's expensive It's so expensive and it's only in season a couple times a year.

13:16So everything is just you have to do these like really big productions once, twice, three, maybe four times a year if you're lucky. And kind of operate like a wine where, you know, you just have to project what this year is going to look like, which is really capital heavy and intense up front. And so we didn't realize that. And we kind of went into it thinking that it wouldn't cost as much as it did. And then we obviously got family and friends involved at first and that's how we made it happen. But yeah, the production side was the most expensive. And then everything else was pretty low lift.

13:51Like branding wasn't too bad. We got it done overseas. So it wasn't American pricing on it, which is something we always tell people like, go to Europe, go to Mexico, like go anywhere else. Go to Australia. The exchange rate's really good. There are some amazing agencies. And also you're getting a completely different perspective on branding. Everything in the U.S. branding wise, Hot Take looks the same. Totally. I feel like it's the same agency doing this like everyone's branding. It is like the same three agencies. Yeah, right. So I mean, that's just a good tip. And we actually used an agency that had never really done CPG before, let alone food and beverage.

14:24Like I think when we were looking at their portfolio, it was mostly like, I don't know, concert posters and like event graphic design. and so when we approached them I think they were really excited about the idea because it was kind of like free reigns for them to conjure what a pickle company could look like and and I think that's what made our branding stand out so much is because it was really it stemmed from like pure creativity I'm gonna put the link to your socials and everything in the show notes so if people want an agency recommendation are you okay for them to like yeah yeah yeah DM us we have so many that we've worked with yeah we're doing a like brand kind of like tighten up refresh for female founder world now and we're working with an agency called willow and blake and they're in australia and they just did this amazing launch for a hair care brand and i saw them and i was like oh i really want to work with them and so i'm very very excited but just in terms of a recommendation for people who are listening to this wanting someone specific willow and blake i'll link them in the show notes as well okay I want to know about a maybe like your most viral moment or maybe the first time you guys went viral how it happened what the story was when you realized what it did for the business is there something that comes to mind yeah there's two so the first really really really viral video was the one where we launched our pre-orders and we had people waiting on our website to order the product before we had even launched no one's tried the product no one knows who we are like no one knows anything they've just been following us for like I don't know a couple months and it's a video of us a vlog of the pre-launch and you see us like reacting to us getting so many orders before we even clicked on the post button on Instagram and it's just like me like jumping freaking out and Yas is like dying of laughter she doesn't know how to react and we're viral and from that video we got even more sales obviously which was awesome okay wait hold on look it keeps coming we haven't even fucking posted anything yet stop right now stop right now stop right now look look at how many okay okay oh my god this is not real life wait look at how many are coming in come on look at this look at this look at this and then our most viral video today is a video of us reacting to getting Forbes under 30 in December and I was in New York so I got the news three hours before he asked and it was horrible because I had to react to it by myself and like live in that moment alone for a couple hours and all I wanted to do was wake her up in fact I called her 200 times and she wasn't waking up anyway I have an ironclad do not disturb if I'm sleeping you're not disturbing me but so I saw the email pop up and I was like oh my god I have to film myself so I plopped up my phone and I was literally in pajamas in my bed like shaking freaking out crying like I couldn't believe it so I filmed the video and then after there's another clip where it's Yas and I finding out together like I facetimed her and our friend filmed us like figuring out together that we got it and that video is so full of raw emotion i think it went viral because people are like oh my god that's so crazy that you guys are so young and you're best friends and you start a pickle company and now you got this that's crazy and so i think it went viral and from that we also got a ton of sales and followers too it's also just like super endearing like that's such a like that's really heartwarming as such a nice thing to watch but yeah that is also the video that's given us the most hate yeah so one of the reasons it probably went viral is because half the comments were like you're gonna go to jail like let me know when they end up in prison like all this stuff and we got so many of those comments that ended up creating more engagement yeah so you know people were like what did you guys do to deserve this or like oh it's not that deep like it's so pathetic that you're so excited about this it's like who cares yeah or like you paid to get there anyway yeah but you know i think at the end of the day like you read these comments and then you just turn your phone off and nothing's changed in your personal life like things are still the way they are and you're still building a cool business with your friend you're still seeing success in your own way and so it doesn't really matter what was the process for getting forbes 30 under 30 what's involved do you have to apply does someone reach out do you know before it comes out we had a really crazy yeah we had so the editor reached out to us on linkedin that summer like so last summer at the end of the summer and Alex York at Forbes who does the Forbes 30 yes okay yeah so she reached out to us I believe she was the one who reached out or it was someone else yeah and they basically were like hey like we're you know looking at potential you know candidates for Forbes 30 like no one no one so there's two ways to do it like someone that you know or like an alum can nominate you or Forbes themselves can nominate you.

19:31And they nominated us and they sent us like a message on LinkedIn, which we were like, this is definitely a scam. We were like, is this real? So then we filled out the whole form and we kind of forgot about it because we're like, it's a scam. And, and then I wake up one morning in New York and I, and I'm like turning off my alarm to go to Pilates and I get an email, welcome to the Forbes 35 class. I was like, yeah, it was like a college application almost yeah it was crazy yeah so so then everyone's like oh you paid for it you did this I'm like no we literally we didn't even believe it was real yeah yeah so and then did anything any opportunities and uptick in sales like once you got that has it changed the business or your lives at all I think in a networking sense we we've been connected to a ton more people and we actually met one of our investors through it he was in the same class as us so it was cool but yeah just meeting people in our industry and getting invited to events where we can network more is really cool on the professional um and networking side yeah we're working together at the moment and i'm switching gears on a workshop where we're going to kind of teach uh how you both are so great at really just like hacking attention at these big cultural moments like coachella because you just do it so, so well.

20:49I'll put the link in the show notes if anyone wants to come to that workshop. It's free to attend. It's called Launch Lab presented by Adobe Express. And the reason why we wanted to get you both to teach this is because I was following along and so was the rest of my team while you were doing these, while you were creating content and doing all this like guerrilla marketing at Coachella. And you were just everywhere. And it's not like you were this massive brand that had this big paid presence. yeah and I'd love to know what your strategy was what the impact of that was and like just what worked and what didn't work while you were trying to make this big moment for the brand at Coachella and other events you've done too yeah I talk about Coachella like maybe every day I it was like one of the best things we've ever done so we worked with Revolve Fest the team was kind enough to basically give us the space to have a booth completely for free did you reach out to them or did they reach out to you it was kind of like a mutual situation but they already knew about the brand and our team like reached out to them all the content that you guys are doing yes another reason why you should just make the content exactly and they were they were so excited to have us at revolve fest and they were like all you have to do is just bring a car and serve and we were like say less we're there yeah and we obviously knew that all these big brands were going to be there and we were like okay how do we make this a big moment for us on top of just being at Revolve Fest.

22:13So we were like, okay, we don't have money to have one of these like big content houses. So we're just going to turn our little house that we're staying in with all of our friends into a content house. And we got like all of our friends, like our merch and we filled the fridge with everything. And we took content of all of that. And we were like, yeah, like if you're a small business and you don't have money, like this is how you do it. And then Yas and I literally like for a whole entire day into like 11 PM, we're dropping off pickles at all these influencer houses like in a bag and we were just like okay these people are going to be there they're going to be hung over probably at one point we'll just bring them pickles we didn't pay anything we just like dm people were like hey like we're dropping off a bag for you we got so many story posts from that so that's another thing and then the next day was revolve fest and we were trying to think about how we could have a big brand moment with just this little cart so obviously the cart was really cute.

23:07It was cooled down with hot girl pickles. We were passing out pickles, but then we were already there. There was all these amazing influencers and celebrities there. How do we make the most of the moment and just do really weird stuff there? Perfect. Let's get a see-through fanny pack and walk around with a fanny pack filled with pickles and catch people's reactions. That went viral. Let's catch, you know, Nicki Minaj or no Cardi B performing and like show our pickles and us like jumping around with pickles while she's performing that video did really well and then obviously we had like all these amazing people try the product and i think we created something like 26 pieces of content in like seven eight hours which is crazy and yeah i mean it just crushed it just from doing that and and we barely paid anything when we got to the festival grounds we were so impressed by the production that it was and there's like this huge ferris wheel and then sip marks had like a really cool setup that was right next to us and all these amazing brands had such a cool setup and then we had our little cart and we were like oh my god are we gonna look so pathetic next to everyone but it actually ended up being great because most of the food vendors were like i think fast food it was like they had raising canes there and they had maybe like oh they had like prince street pizza but no one obviously it's so uncommon to just go to a music festival and see like a pickle stand and so i think just because of that people would walk past and be like oh my god pickles i love pickles and they would just walk up to us and try them and it was really hot that day and ours were really cold so it was just very refreshing at the same time and it just like i think due to the nature of the product we ended up standing out so much and that alone, you know, got us so many eyeballs.

24:55You guys are so creative. Thank you. Thank you. We just think of like, this is what I always tell people and the advice I always give people is what is the weirdest thing you could do or what is something that you could do to get people to pull out their phone and take a photo or a video? Not aesthetic, just weird or like something relatable. So we say like hot girls eat pickles everywhere because if you relate to that statement, it's such like a niche thing that you'll post about it or like we just had a launch party for a new product in New York and we had a shirtless guy pass around the product for people to try everyone's pulling out their phone and everyone's like oh where are you like why is there a shirtless guy you know passing around pickles and then they're like oh I'm at this party and so people are tagging us and talking about us because we're creating these weird viral moments all the time I love that like go weird not aesthetic yeah yeah or both yeah we have a uh one of our most viral photos on instagram is a pickle in a condom and and the caption is protect the pickle and like it's super weird but it's also a kind of aesthetic and it went viral before that yeah it's just like why are you doing this yeah but yeah i want to talk about retail so you've had a lot of success Like you said, number one pickle brand at Air One.

26:12You've been there since January this year. Yeah. Amazing. How did your retail strategy kick off and how did these brands, how did these retailers find you or how did you find them? So we worked with brokers, which really helped us facilitate those conversations with a lot of those. How do you get a broker? So we, we, they were recommended to us from friends of ours in the industry who had used them. So networking. Exactly. and yeah we started working with them and they have like a great network of you know retailers that they know the buyers from and that's kind of how we just started you know starting these conversations and our strategy was really looking at natural retailers first just because we're organic we obviously are aware that we have a slight premium on our product compared to most product so looking at different stores and who are the shoppers there do they care that we're organic or do they not care and just targeting those stores first and yeah that's kind of been our strategy since what's the like what's a dream retailer that you want to get into yeah we whole foods yeah yeah do you what's the strategy of how to get into whole foods I think having first of all a really great product having great ingredients and they really care about brands that are organic or non-gmo or you know do like practice regenerative farming practices and and then I think just standing out on the shelf and proving that you have social proof people like your product people would want to buy it there and they're really great I think at working with smaller brands and bringing smaller brands on and giving you a chance they have different programs for smaller brands as well so i think that's kind of you know the key and there's a whole foods really everywhere yeah we're trying to make this like a household product like we want everyone to have these in their fridge so you know whole foods just make sense after pickles what do you think the next product is that you'll launch do you know we have so many ideas but yeah it'll always be like again like a nostalgic sleepy product that no one's touched before but that's also convenient healthy high protein always with women at the forefront yeah we're chronically online so we're just you know watching the trends seeing how they evolve and things happen so quickly in this industry so i feel like it's not so much about tapping into only trends but it's just more like learning about consumer behavior and what draws people to certain trends yeah and kind of learning from that.

28:52The last thing I want to ask you both is for a resource recommendation, something that's been helping you as you've been building the business that you think other people should check out. Talk Repost is literally the best app. What is it? On planet Earth. I've never heard of it. We post every single day, but we don't have time to create one piece of content on TikTok and one piece of content for Reels. So we use the same piece of content we post on TikTok to reels and so this app basically allows you to copy paste your tiktok and save it in hd without having the like tiktok logo bounce around and that way it's really easy to just post the same content in a high quality format through all platforms so do you make your videos natively in tiktok it depends we usually post it on tiktok first and then post it on reels yeah just because you know the sounds trending sounds are different and usually anything that works on tiktok works on reels so we kind of just use that logic but we found that the videos we edit on tiktok do better because the more tiktok tools you use the more the platform rewards you for it so interesting yeah and do you have a recommendation aside from chat gpt wait what do you guys use chat gpt for i'm always curious like literally everything like like if i you know i'm trying to optimize something on the operational side I'll just ask chat GPT to think of you know I'll usually I'll think of it myself and then I just kind of double check with chat GPT and kind of see if the reasoning that I'm using checks out but yeah we use it for so many different things whether it's like you know sometimes we're blanking on copy we're like okay can you write me like three bullet points about why this pickle product is better than others or whatever something like that and then yeah we just kind of use like pick and choose what we what we use and I use it a lot for email marketing I suck at email marketing but like still gotta do it so yeah copy with that or just CTA or subjects titles for emails yeah yeah and sorry what was the other resource that you had The other resource we recently onboarded with Settle and I've been really liking them for BillPay.

31:06Like I really like their platform. They basically categorize all your invoices and help you kind of come up with like your cost of goods sold through there. And it categorizes like your freight charges in and out of the business as well. And I don't know, it's just like a very easy to use platform. Is it expensive? No, it's not too expensive. I don't remember what our tier is, but I think it's like not that expensive at all. And it's really easy to use, which I love. I don't think that's ever been recommended on the show before. Nice. I love that. Ops queen. I have one last question and feel free not to answer it.

31:42It's totally up to you guys. But I do try and ask everyone who comes on the show. And that's whether you are paying yourself from your business yet. And I have to say most people that I talk to are not. Yeah, we're not. Yeah. We're not there yet. And I think, yeah, it's obviously difficult to not, but it's just we're so in machine mode right now of like building this business that it's like any resource we can just pump back in to build it and have it be successful. Like that's what we do. Do you do any like consulting work or anything else? Or you guys are fully focused on the business? Yeah, we're 100 % on the business.

32:17it's just the two of us and the business has gotten so big that honestly we don't even know how we're doing it just the two of us right now but yeah and are you guys going to fundraise again is that the plan probably yeah soon yeah probably soon our last raise was mostly just working capital and so now that we're entering more stores I think we're starting to think about the different marketing levers that we can start to pull and you know we've been very scrappy with marketing so far and so now we're kind of thinking about refining our strategy a little bit more and having a more sophisticated approach and introducing ads maybe that's just some things that we're thinking about yeah i mean there's so much that you can do you've been growing completely organically you've got this whole ads channel that's available to you as well yeah which will be really interesting when you can turn that on yeah we're also entering so many retailers and we didn't know that you know when you walk into a grocery store and you see someone doing a demo like sampling their products you have to pay for that totally and if we're in you know hundreds of stores across the nation that adds up so yeah marketing budget is needed for sure thank you so much for coming on the show i'm so impressed by what you have built and i look forward to watching everything that you guys do over the next few years thank you so much for having us yeah and i'm going to put a link in the show note if anyone wants to come and watch the good girl snacks launch lab workshop presented by adobe express it's happening this week but we will also have a replay if you're listening to this episode a little bit late.

33:40I just wanted to jump in and end the show with a quick thank you and shout out to all of our paid Business Besties subscribers. Business Besties bypass literally years of networking by getting access to all of the people that you need to build your dream business. You also get invited to exclusive monthly group business coaching call sessions where you can speak to experts and founders and ask them all of those questions that you just can't Google. You can cancel anytime. Head to bestie.femalefoundaworld.com or click the link in the show notes for more.