Paige on Our Team Is Building a Beverage Biz!

0:00Hey, business besties. Welcome back to the Female Founder World Podcast. I'm Jasmine, the host of the show and the creator of the Female Founder World universe. Today, I am a very special guest. I say that every time, but I feel like today, extra, extra special. Paige, why are you so special? Introduce yourself. You are now entering Female Founder World with your host, Jasmine Garnsworthy. Oh my goodness. Thank you, Jasmine. I'm so excited to be here. So I am a part of the Female Founder World team. I am the magic editor who we're always referencing in episodes, but I'm so excited to be here. I've been at quite a few events, both in person and online with the community.

0:41And I just love the community, but I also have a CPG biz. So, so excited to chat. And we're going to be talking about your beverage business, which is called Benny. What are you guys building over there? Benny is a naturopathic doctor formulated good for you energy drink. So it's Yerba Mate and Adaptogens. And we were just really inspired to create an energy drink that serves you not just now, but 10 years down the line and also tastes really, really good. So your business, your beverage business is called Benny. And you started building that pretty early on in your time with Female Founder World and your, you know, part time consultant kind of gal on the team while you're also building Benny.

1:25tell me kind of when and how you got that business started yeah so it has been such a labor of love so I met my co-founder actually in university she was a friend of a friend we were not close but we were both doing the most all through school so she had a food blog I had a podcast we were always just like kind of in each other's dms hyping each other up and post-grad we were both working different jobs and she I don't even remember we joke about this who slid into whose dms but one of us slid into the other's dms to be like what are you working on and we both just really wanted to start something had no idea that it would be with one another but we both had been kind of through this similar wellness journey kind of a rock bottom with both like physical and mental health and fell in love with adaptogens which is kind of the key ingredient in Benny so we thought, how can we make this ingredient that's been so powerful, efficacious for us and really just accessible for the mass kind of audience and not in a weird pill or tincture.

2:28And I am just very classically, obviously working with Female Founder World, have always wanted to start my own business and was just always waiting for that brilliant idea that I couldn't stop thinking about. And that was it, which beverage is definitely its own beast, but it's been a really fun journey yeah and you guys have done so much cool stuff which we're going to get into um what year was it that you started was it last year no the year before yeah it's actually tomorrow is our one year since like fully launching um but we've been working on it gosh I guess now it would be just about two years so we we got it to market so so fast and we can get into that that was like kind of a cool opportunity that came up we were not intending to launch so quickly, but we don't regret anything.

3:12I think it's really cool, like speaking to people who are in that first year and for multiple reasons, like even if you're someone who's listening and you're 10 years into business and you've built something a lot bigger or you're working for a company that's, you know, past this kind of early stage, I feel like the people who are forced to be scrappy in those early times and like immediately find some kind of like resonance and relevance are figuring things out that the more established brands aren't. And then, you know, similarly for people who are just starting out, it's always really cool to hear from people who are at the same stage as you and who are getting traction and kind of like figuring out what they're doing and how.

3:49So tell me about, you know, that like rush to market and why that happened a little bit more quickly than you were planning. Yeah. So I think everyone, they would, we knew we were working on this business. We were working with our natural paths to formulate everything like the branding was all coming together and people always ask like when are you launching and we're like okay I don't know whenever we turn on the shop on site um but pop up grocer ended up reaching out to us who if listeners don't know they're like a very they're kind of a media company hybrid grocery store so a really great media play but their store is in New York um and they reached out to us I don't even know yeah we did and it was so good while I was Yeah, that was awesome.

4:30Gosh. Yeah, I don't know how they would have even found us. We were we had the Instagram account, which I know so many founders on the show talk about getting your Instagram handle and just starting to like tease out some content. That's just kind of mood board, like setting the brand vibes if you don't have any assets. So we were doing that and they reached out to us to launch Benny there. So we thought it was an offer we could not refuse. and kind of all the while we had been working with Sabina, the founder of Doe, who is one of our advisors and she's just incredible. I actually connected with her after sliding into her DMs after a female founder world coaching call and she joined our team very, very early on as an advisor.

5:09So she had hooked it up that we could do an opening with Set Active, who we're just obsessed with, at their Bleecker Street location and it was the same day that Pop-Up Grocer wanted us to launch. very serendipitous both of those happening the same weekend and we were like okay I guess we'll just launch the beverage and that will be our launch date and things were definitely like so pulled together we'd only ever had two commercial runs of the beverage and the first one was terrible we hated it the second one it was fine but the third one we were just like okay we have to get this quantity that pop-up grocer wants if it's not perfect it's not perfect but it ended up being really good.

5:47Obviously, every time we do a run, we're tweaking the formula. We're even tweaking the packaging every single time. But we're really glad we just launched and got to it because like there's no other way. How were you funding the business right at the beginning? Great question. So CPG is notoriously so expensive, consumer packaged goods. So we launched the company with or we started kind of working on the company with a very, very small little seed money from our parents uh that was five thousand dollars from both of their sides respectively my co-founder and i's we had to pitch them it was very serious and they were like i guess we will um so that wasn't an equity investment that was just like a gift of the five thousand dollars which went towards our first packaging yeah which was so so scrappy our designer was able to do it really really cheap and he's been a part of our kind of team ever since and He's just amazing.

6:41So went to the packaging, went to our very first small, small production runs and our website. And then we also, this is such a good tip for any Canadian founders listening. We got a$25 ,000 loan from a company called Futurepreneur that does, I want to say it's for under 40 founders, does some pretty founder-friendly terms for loans at like the idea stage. You have to be, I think, less than like six months old as a business or something like that. So we actually ended up getting our futurepreneur money probably like a week before we launched. So that was able to fund our next production runs, just get things kind of off the ground.

7:23But oh, my God, that money like long gone. I don't even know what it went to. Like it just goes so fast. I remember seeing your first iteration of your branding. you put it in the female found world like group chat and and then kind of like where it ended up it looks so good I feel like the tweaks was were really spot on like you've really nailed it what was that kind of process of building out your brand identity what you want it wanted it to look like was it all just vibes and Pinterest boards or did you have something else like what was that process thank you Jasmine for your compliments I'm very proud of where she's at except for everyone And you know how it is.

8:02You hate your own stuff. You see it and you're like, oh, my God, I'm so over it. Oh, my God. I get so sick of the theme I found about branding. Like every week I want to change it. And I'm like, no. Consistency, brand, brand, consistency. I know. But like, I feel like if you're someone who's entrepreneurial and you're embedded in trends in the future and what's happening. Yes. Your fingers on the pulse about this stuff and you always want to do the new thing. Yeah. It's hard to find branding that you like love forever. Totally. And that was something we wanted was like modern, but still timeless, which is so hard.

8:34I'm sure everyone kind of feels that way about the brand. But I am such like a brand nerd. So I was so excited about the process. But it ended up being one of, I don't want to say like the hardest. It was definitely not the hardest, but like definitely one of my least favorite parts just because it was so tricky. So we did, and I think this was what you're talking about in the female founder world group. We did our first edition of the branding or designer did with us, obviously first kind of whole brand guide. we sat on it for like two days and I said I hate it we have to start totally from scratch so that pushback launched like maybe two months um which was fine we still made it happen but totally I think the first time I just expected our designer who's amazing to like jump inside my head and know exactly what I wanted and he nailed it for what I was asking for but my briefs were so bad and we just like really got so nitty-gritty into like who is the Benny girl like where does she shop where doesn't she shop which one of the spots that we said she shopped at was set active which is so fun that we got to do their launch um but yeah it got so so nitty-gritty on more like who are we wanting to appeal to as opposed to what does it look like um which changed a lot over the branding iterations and i'm really glad that i kind of followed my gut my intuition that it wasn't right i think that's something that julie my co-founder and i we preach every single day we are just all about like leading with our gut and our intuition because it's always right any decision that we've made that we were not feeling good on that felt a little bit icky whether that's like a different investor or just like a different store opportunity that comes up that's really amazing but it just doesn't sit right um getting to know ourselves in that way I think has been like honestly our secret sauce yeah that's so true um something else that you've done really well and I want to learn more about is your kind of like team of advisors that you've rallied around.

10:27You have huge, huge names. First of all, tell me who your advisors are and then I want to know like how you found them and what that arrangement looked like and any advice you have for folks who want to kind of build that because it's one of those things that's pretty hard to Google. Totally. Yeah. No, it's been definitely one of our key pillars of any success we've had so far. So for context, I'm 25. My co-founder is 24. We started this two years ago. So we were babies like we still are babies, but we don't know what the heck we're doing. And no matter your age, I feel like there's so much you don't know about starting a biz and kind of the things that are around the bend.

11:05So two of our advisors are compensated with equity and have some real like hard deliverables, which I would recommend doing if it feels like a great fit and they're a really good value add. But one of those is Tara, the founder of SmartSuite. So she is our like gold star. She is just like a one in a million kind of founder plug for her podcast. She's so impressive. She did one on Female Founder World. Yeah. And it was really good. But she's also Canadian. She's from Vancouver, which is where our business is based. So there was like a lot of synchronicities. She started the business as well when she was like 22.

11:39And it's a good for you candy. So when we're good for you energy, obviously. So everything that she's done in the candy industry, we're hoping to do and are working on doing in energy. So it was a super obvious that we actually reached out to her years ago. We'd done a few. So she actually did the same accelerator as us, which was wonderful. So we slid into her DMs from that. She did a couple of calls with us and I thought we were kind of like dated enough for me to make the formal ask for her to come on and be an advisor. And she originally said no, which was so gutting. I literally felt like I went so I sent her the email and I went into a movie so I wasn't checking my phone and I was so nervous the whole movie I was like it felt like I was texting a boy like I was like oh my god what's she gonna say she didn't reply for like two months and she came back and said sorry I'm too busy and that was so gutting but she ended up hosting her own accelerator which was just amazing that we got picked for um last October and then she came back and said if you You guys still want me to as an advisor.

12:41I've got to know you better. I've got to the brand better. I would be honored to be a part of this. And she only does it for one other brand. So she's very picky about her time. Which, yeah, it was a huge honor. And so amazing. Cute. Yeah, I know. I honestly, we need to take in the wins more. And that was one of the biggest wins. And we've got to know her so well, like personally and professionally. She's just like such an amazing person to get to know. And obviously a ton of help. So we do biweekly calls with her that are really long, like hour and a half, two hours that are strategy, just like anything we need to ask her.

13:17We're always texting. She's just really, really great for, like I kind of said, seeing around the bend. So she's kind of our key advisor. Another one is a woman named Dionne who has a really big natural frizzy brand in Canada. And I actually interned for her many years ago. And she is more in the weeds in her business than Tara. So having their kind of two lenses is really amazing. And she's just she's a really amazing reputation, both herself and Tara. So being able to kind of ride their coattails has been really amazing. Yeah, slide that one in the investor deck. Everywhere. We put it in, which they know and they've consented.

13:56They know what they're signing up for. And then we have three other more informal or, you know, we have one more formal. So our naturopathic doctor who I actually found her from there was a adaptogen brand that I just loved. And she used to write blog posts for them. And I was like, let's just set up a call. And she was probably our first call that we ever did external at Benny at all. And we were like, will you help us with this and help us formulate? And she's amazing. So she's an advisor. She's come on as an investor. We do a lot of events with her, do media stuff. She's so wonderful. And she's another person that like we met her and we just knew like we got along so well as friends because everything really is like dating and we just loved her.

14:37So the chemistry has to be there. Yeah, exactly. We see that with everything, like even like a designer or like our co-manufacturers, like is there chemistry? Like, do I want to build this business with you? And that's something that Tara has really advised us with, too, for any advisors, investors, anyone you're bringing on. Like, is this someone you want to win with? and I think that lens has served us really well and makes doing business a lot more fun and then other two investors so we have Sabina from Doe that like I said DM slide and she's amazing Doe has like the most amazing marketing and we are always picking her brain on that and then another one is Zev who's one of the co-founders original co-founders of Starbucks who spoke at an accelerator we did I know he's so cool um and helps us out with like our pitch deck and different things like that so it's nice to have kind of a gap um and see where you can find someone to fill it i think something i learned while i was in university that they used to always say is like take advantage of your student card because people are willing to talk to students like go above and beyond for students yeah so i try to take that as like the first time founder card like the young founder card i am so shameless with my dm slides i honestly need to like get back into it.

15:50I think that's so true. Like you'd be surprised how, like, especially when someone's at the stage of their career or in their business and they want to give back. And if you, if you like remind them of themselves when they were younger, there's just something there where you'd be surprised the people that respond and are willing to help. Okay. So the next thing I want to talk to you about is how you've actually been like finding customers. You've got this, you know, you've got some cool stockists which we'll talk a little bit more about in a minute um you have these amazing advisors but how are you connecting with that end customer because i know you're doing it in a really like scrappy kind of way and making your dollar stretch as far as you can we're in soon to be about 300 stores across mostly canada a bit in the u.s and we would say like most of our revenue comes from wholesale I would love to for it to be e-commerce because that's like more my background digital marketing like I love it and we have a really amazing community there but shipping liquid is just so expensive so we definitely focus on wholesale and I think it's a lot of fun like I really both my co-founder and I get like such a kick out of scoring new accounts but it's also the worst so early on we leveraged fair a lot which is a wholesale platform which is just great and if you can get Topshop which is pretty easy stuff like it's like shipping out on time like if you get five orders a month or something so basic like you get a ton more of orders there and I tell any new founder I meet like you need to be on fair it's just too good and too easy not to be.

17:28I also think a lot of like food and beverage brands sleep on fair like they I feel like it's got a reputation for like home decor and maybe some like indie beauty but I don't know why every food and bed brand isn't on that because there are so many even just like boutique chain grocers and stuff are unfair totally totally no we we sing their praises all the time that we love fair we did back in the day a ton a ton a ton of cold outreach and I don't regret any of that but I think we wasted a lot of time and energy where we could have been focusing it in other ways but you know you live and you learn but most of our customers so in grocery you're always working with a distributor for the most part.

18:09Like most grocers aren't willing to just ship from you direct. So we found a distributor so early on. And this is an example of maybe where we should have followed our gut and not went with them. But we actually brought them on before we launched. So we were launching with them. And about a week after we launched, they went bankrupt and went out of business. We've literally never spoken to them again. Yeah. Oh, my God. Yeah. We got an email from like the government. I don't even remember who it was from. But they were like, these people owe you money. This is the government. Hi, government here.

18:41Yeah, they said. Are they holding your stock? We didn't have a ton of stock there. I think most of it was shipped out. I wonder what happened to some of that. You know, it was old formula. It was not good. Yeah, that's right. But we never got paid and it was fine. Like we were lucky. It was a small, like we were so early. We have some friends that were with them that got way more screwed than we did. So that happened and we were a little bit nervous about distributors for a while. So we were very slow to bring on new ones. And we just launched with a new one who's like a big nationwide distributor, which they're so great.

19:15And it was like such such chemistry, like we said, meeting them like we know the founder of the distributions company, like his family. Like we've got to know them so well. And they've been really, really amazing. But it's been a balance. Like there's so many good opportunities that come up. But then there's the listing fees and the free fills that as a bootstrap brand, it's so hard to balance like what can we take on and what can we afford? And what sometimes my co-founder and I are very woo woo, her more so than me. But what is a limiting belief on like we can do it. And if we got that account, we would figure out the funding and just, you know, it's so hard to balance that.

19:57But early wholesale customers came that way. And then building our kind of end consumer, our like Benny community, we call them our friends with Benny, has been the most fun. So all the basic things like social and TikTok, but we do a ton of events. So the majority of our content on TikTok and on Instagram are feeding back to our friends with Benny events. We do one every month in Vancouver and in Toronto, kind of our two headquarters where most of our stockists are. And it's been so much fun. Like we invest heavily in them. They're free. And we get like insane wait lists. Like they sell out in like 10 minutes.

20:33I have one tomorrow morning that has 200 girls registered for a hot girl walk. And I'm like, why? Like, thank you so much. But like, we're not we're not doing that much revolutionary stuff. It's like the in-person, like the in-person programming thing is just so powerful because you can get people who like each other together in a room. They're going to want to come back. like that's what they're there for you don't even have to have the most amazing venue or like any kind of swag or like it's really just like bring cool people in to like do something that's vaguely enjoyable and they'll come back yeah no totally it's been so much fun and what we always say so I'm definitely more of like the marketing growth side and my co-founder is more ops in that world so trying to quantify the ROI of these things where we're spending like thousands of dollars on like swag that's just getting given away for free.

21:30I know my co-founder has been like, what is this in the beginning? But I've always said like, you can talk a lot more organically. Like I think word of mouth marketing is never going away. That's everything. But you can talk a lot more organically about what you're doing on the weekend than like, I tried this new beverage. You should try it. Yeah. So it's been a lot of fun. Like I've made some amazing friends in our community. And it's something we actually took from Tara. Like she was all about finding her niche community and which was the Weight Watchers community that we are like what is our niche community almost everything that Red Bull does we try to do in our own way like we're not going skydiving we're not mountain biking but like what do our girls like to do what do we like to do like go for a walk with rescue puppies that's on Saturday like cold punch.

22:13That's a good idea. It'll be so fun I'm excited. Okay this is a really random question but what do you use for like your event registration and sign up and all of that yeah we use luma i think that's how you say it l-u.ma which is great i so we have a very small geneva chat that we when people are super engaged in the community we invite them to that but i know geneva we're we're maybe moving who knows i really am into tyb um oh my god we should totally do tyb i feel like it's expensive but it is expensive yeah yeah it's on my it's on my to-do list i think that they are so cool and if any brands listening have the budget like I would be doing it in a heartbeat yeah so if people don't know TYB is the um community platform that was built by Ty Haney who started Outdoor Voices and basically she built this company based on community marketing and um she built a platform to help brands build community and and kind of like reward different actions that support the brand blah blah blah um it's really cool and some really like all of your favorite brands are on it pretty much They're all there.

23:18They're all using it. But I think the software is pretty pricey at the moment, but maybe it's changed. It's Jasmine. I am very quickly interrupting the show to let you know about, I don't know, maybe the best free thing that we have ever created at Female Founder World. It's called Launch Lab. And if you remember it from last year, if you've been in the community for a little while, you will know that this is the most actionable marketing workshop series that you have ever attended and it is completely free. This year we have, well, not we, literally me, myself and I have handpicked four founders and business owners that I just think are just doing really cool stuff.

23:58And I've worked with them to build workshops around their knowledge. And we have the founder of a brand called Ian Charms. She built this business through celebrity marketing. She has been won by the Beavers, Dua Lipa, Pete Davidson, all of these people. And And that has really helped her propel the business to an amazing place. We've got a viral content strategy workshop by the founder of, I think it's one of literally the most successful food brands on TikTok shop and TikTok. She walks you through step-by-step what's working and how she over and over and over again creates viral content and then turns that into sales.

24:35We also have a workshop all about building a wait list and that is by Lisa Guerrero. You've heard from her on the podcast. She built a 10 ,000 person wait list for her beauty business and she has the blueprint to help you do the same thing. We also have a full workshop on building a college ambassador program from the founder of Dormify. And this is so, so practical. Dormify is literally a brand that makes homewares for college campus dorms and for students. So her college campus ambassador program is super important to the business. Honestly, I think that we've picked the best people to speak on all of these areas and the workshops are really practical.

25:15This is not something you're going to learn in a normal marketing class. You did not learn this at university. It is the stuff that is working for business owners right now. And I'm honestly so proud to be able to offer this for free. All of the workshop recordings are also available if you sign up and it'll be available for a limited time. We're not going to keep them up there forever, but they're available right now. if you head to femalefounderworld.com forward slash launch dash lab or click the link in the show notes. So you mentioned the community building and your social talk me through a little bit more about like the content that you're posting and what's working because you've done some like I don't know some interesting things I feel like you've gone viral-ish a couple of times what's working in terms of content?

26:00Yeah we are definitely rethinking our content strategy like everyday classic same uh we just brought on two new interns who are helpful with that because i'm so young but they're even younger that i feel old like i'm like what are you guys talking about i don't know i'm like a thousand years old i literally jasmine they'll send me trends i'm like this is not this makes no sense but they're like no this is so funny i'm like are you guys pranking i don't know how um god how old are they one i think would be 20 and one would be like maybe 22 which is like we're basically peers I don't know are you millennial I'm on the cusp I'm more gen z which I used to say I was more millennial like three years ago when being yeah yeah cool and now you're gonna be gen z yeah exactly okay I'll accept it yeah um but yes content strategy so what we're thinking about right now which I think brands like set active does a really good job at this I write about this in the newsletter so yeah like who's in our newsletter by the way the female founder world newsletter the page is writing so much of that content so yeah it's it's my favorite newsletter um but say beauty does a really good job of this too i'm trying to think there's so many brands that are crushing this i've just on tiktok specifically every piece of content we're thinking about like is this something that our kind of girl like our target audience would be sharing with their friends because i think that sharing is like the new commenting we're always trying to think of like what's relatable like is that like I don't know like studying for your exams or like things like that I can't even think of any examples but we brought on a TikTok content creator about two months ago who has been really awesome like we sent her to the wolves she's amazing she is not like a formal content creator she was connected to us like a friend of a friend and she like is so Benny which we love which we were very thoughtful on but she just does like whatever's like trending for she knows our girl and kind of she is our girl so we're like what do you think is cool um so that's been really affordable because julie and i are the only two that are full-time so it's so hard for us to have time to film content we do a bit of it like we love to do things like going to a store that we're stocked in and like having the the staff there try benny and like review it i think those are so fun And so that's been good.

28:22And then the thing that goes viral, like almost consistently, like every time is posting about our events and a lot of text on the screen, which is like a very tangible takeaway. But it's like no fail goes so well. And then we get people. This is a tip that I've shared with Jasmine, but we get people to comment their handle and we'll DM them. and they comment they basically you're like hey like send your instagram handle so we can like send you the link to join because it's so hard to kind of get people to um click a link or and you can't automate comments or dms on tiktok in the way that you can on instagram with platforms like many chat um yeah and it's it's a it's a headache like it's tedious but we find it really nice because tiktok i think most people know this but tiktok like serving out content a bit more than Instagram is.

29:11It's easier to find a broader audience, but then we're sending them to our Instagram and they'll usually follow us on Instagram to engage with us there. So it's been good, but it's a lot of work. And sometimes I wonder, like, is our audience getting like fatigued of this? But I think TikTok, we say it's like a testing ground. Like, I think if something's working, like it's getting to a new for you page every time that people, they don't mind. Yeah, and I just think like this applies to so much in marketing and branding. You get sick of it years before your customers get sick of it. Do you know what I mean?

29:47Like to you, you're like, oh my gosh, we're doing this thing. Like we're doing this post again or this format again. And like they maybe didn't see the last three times you did it, you know? So I just think like that's what people say. Consistency is key and it's because you don't know who's seeing your shit. Probably not even half the people that follow you. um okay the next thing I want to ask you about is making like this work financially we've already spoken about you've raised a little bit of money um CPG is really expensive but you are at something people don't talk about enough is like the first many years for many people who build businesses they're also doing consulting work part-time jobs side hustles like while they're building their consumer brand.

30:30Talk me through what that's been like for you. Yeah, no, it's something I'm so curious about any founder I meet. I'm like, how are you doing this? How do you afford this? Literally, like it is expensive personally, professionally, like you're getting hit from all angles. So I feel very lucky that my background has been like very transferable to contract work. So all through school, I was doing contract, like freelance work, different social media, like media marketing all of the things I graduated and was full-time for a while so I built up a tiny little nest egg and then went back to consulting and doing freelance which has been really nice that as Benny has grown I can wean that off so it used to be Benny was 10 % of my time and my consulting work was 90 but it slowly slowly slowly flipped that now Benny is like 105 percent of my time and then consulting and stuff is like 10 percent which it's it works and then sleep and social life is zero but like totally totally I don't you know it's fun and I I feel so lucky like the founder community that I have has been so great that work and play like it's all the same I love what I do I think yeah finding a way that you're able to make it work I we just recently gave ourselves the smallest little paycheck this last month which was so exciting to be like we don't owe you this back yeah um but it's been a grind we did raise like more it was on a safe note so equity funding about four months ago but a very small amount kind of we say like the minimum viable funding to get us to the next step which yeah it's it's all been a grind and there are so many sacrifices but it's so worth it it's been so cool just to like hearing this in detail because I talk to you you know multiple times a week we're on slack all the time um but I feel like we don't get a lot of time to dive into where you're at and where the business is at aside from like things are good it's busy you know but it's been really nice to like sit and have a chat with you I hope everyone else enjoys this as much as I do because yeah I really loved it um and also we're not going to post video for this because we're doing it virtually rather than in person but your engagement rate I know I just got it back it was resized but I know it's like blinding me today I'm like it's so beautiful okay Paige just got engaged what two weeks ago three weeks ago yeah no it was like it was in May so like yeah about a month ago I will say too that is the secret sauce having a supportive partner I we still pay he doesn't pay all my bills I wish you did.

33:03Yeah, that'd be nice. But I feel like I could not do it without, especially so young, I'm not focused on dating or anything, like going out like that. It's just work. It's like the sweet spot between, I don't know if you want kids later or whatever, but like it is the sweet spot if you're like in that relationship with someone who is supportive and you can focus on work and you don't have kids. You know what I mean? It's like that sweet spot of like it's such a good time for you to be able to like go all in. and focus on building this. I mean, but you know, in saying that I've built female father world with like a brand new baby.

33:37So like it's any, all of it's possible, but I think that you're in just like the perfect time of your life to be just like focus on it. I feel the same way. No, and I love watching you and your, your fam. I, it's just been so inspiring, but I do feel so lucky. I know you just, you jump on a plane whenever the opportunity comes up, but I do feel lucky that I have no real responsibilities besides Benny keeping myself alive yeah being good to the people in my life but yeah that's all it's all I love that okay Paige you know this but the last thing that I ask everyone who comes on the show is for a resource recommendation do you have something that you can recommend that's been your face is like shit I know I I edit this every week and I hear everyone's resource every week and I've never thought what is my resource recommendation oh my god hmm i i would love to just say female founder world thank you which it is like truly instrumental you know i hear something that really like fuels me and inspires me which like kind of venn diagram female founder world is in that but i just love hearing other founder stories i think nothing makes me more motivated so like the book like shoe dog stretchy black pants a little stretchy Black Pants I think it's Chip Wilson's Lululemon book like any founder story I think keeping yourself in that world is really amazing and then we also just started To Be Magnetic Jazz which I know you love I should get like an affiliate link because I recommend it so much yeah but it's really good and I think it's like people who don't want to do therapy but like need a bit yes need therapy go do To Be Magnetic yes totally and yeah I think in a childhood like totally really good it's good yeah no it's so good we're really loving it but yeah I think just like any kind of inner work that you can do to help you level up your business has been the greatest investments that we've made so I wish I had a better resource recommendation no you think great recommendations Paige thank you so much for chatting with me and for coming on the show it's been very very cool to hear about how you're building Benny oh my pleasure Jasmine I just wanted to jump in and end the show with a quick thank you and shout out to all of our paid business besties subscribers for$9 a month business besties bypass literally years of networking by getting access to all of the people that you need to build your dream business besties get access to exclusive in-person meetups in cities all across the US Australia and the UK You get access to our group chat and you get to bypass the wait list.