She Charges Thousands for This Organic Marketing Playbook: Inside Sydney’s Most Talked-About UGC Agency

0:00Hey, business besties. Welcome back to Female Founder World. I'm Jasmine. I'm the host of the show and the person behind all things Female Founder World. Today I'm chatting with Lexi Murray. She is the founder of Be Seen Socials. Welcome to the show. Thank you so much for having me. I'm so excited. So you have an organic social agency, is that right? What's your boilerplate pitch? How do you explain to people what you're doing? Okay, so I mean, I feel like I've done this so many times, but every time I change it up, so I don't have my one liner, but Be Seen started in 2020, so when I was 21, and we're an organic social media agency in a sense that we only do everything that Instagram and TikTok will allow you to do for free.

0:38Okay. So that's posting five times a week. It's doing shoots every month, every fortnight for some clients. And we do all of our content creation in house. So we specialize in mostly fashion, beauty, but we also do a lot of other things as well. But we are an all women team. Love it. There's a few things I want to talk to you about. So we're going to see where the chat goes. I feel like with you and I already, we hadn't even started. Totally. Like the pre-show. Oh no, maybe we should just start filming we need to stop the stuff that i want to talk about like obviously building and growing this agency you started it when you were 21 you started in 2020 you're five years old now i want to talk about that and that process and like how you get out of the freelancer zone into agency land i also want to talk to you about uh about organic socials and launch strategy so you have launch package that you do for clients we do and i'm so curious about your recommendations and what people to do so that's something that we're going to cover as well and then you have a couple of new things that you're working on that we're going to talk about and I also want to get your advice on hiring someone in-house for content creation because this is something I need because that's how we first connected right is you're like hey like help me and it was only when I kind of I honestly had that light bulb moment maybe like two years ago when a lot of our clients they get to a point where they're so big and everything's going so well but they're like okay I think I need someone more in-house to kind of do you know three four days a week yeah because you guys obviously incredible but we just are still an agency so then having that kind of recruitment element at the end would be something we're kind of like working on at the moment so yeah you have to be a client it's also 100 it's also just like really hard so we have an awesome team in new york but i'm between sydney and the u.s now and i don't have anyone here to help me and this is something that i see in the group chat all the time with people just saying like how do i find someone who can be part of the team or that I can like, you know, it's more ownable than outsourcing or working with an agency when you're thinking about having like a face or someone for your brand.

2:34Because employee-generated content is such a big thing now. Yes. A lot of our clients are going, they're wanting to change their content from obviously just like promotional like this is the product to having obviously that brand awareness arm as well, even though it's not necessarily generating that direct sale but it's actually having that familiarity. I love the idea of the employee-generated content. Like we, it's the one thing when I think about, oh, we're all remote and fragmented on my team. I wish we were all in-house together. It's because I see Sheilax and I see their behind the scenes like office content and it's so good.

3:07And it gives you such a human element that doesn't feel promotional. But you can only do that if you're physically in a space together. And that's one of the reasons why I want to have someone in Sydney with me as well. Yeah. I mean, definitely we'll need to do that for sure. Okay. Let's just like talk about this and start here because I'm really curious about, you've hired 10 people now 10 people on the team right and you found them all through Instagram and TikTok literally how do you find them because they're are they mostly creative so we have like a very specific thing because I'll take it back to a little bit about like what up what I guess services are and this isn't like in a promotional way it's just like how do we kind of explain what we look for but if anyone wants to work with like see be seen social yeah of course like a little bit of a plug but also not so the girls that we look for are very specific right because Because when you're in organic, that means that we are the front of the camera.

3:55We're the brains behind the camera. So we're strategy, we're implementation, and then we're maintenance of that as well, right? So when we're looking for a girl, it's so – and we say this to clients all the time. They're like, oh, my God, the team. Like, the team are great. And I'm like, yeah, because it takes so long to hire someone. Because not only do they need to have a really strong social presence, not even in a sense of following, they don't need to have like tens of thousands of followers. In fact, if they are doing that most of the time, they like want to just. This is the thing I struggle with.

4:23When you find a group grader that you want to hire, they're already famous. Exactly. So you need like that little in between. And I think we've nailed it. So we look for someone that already has like strong social content. And then on top of that, they've either got, you know, like a degree or like they've kind of like they're in the market. They're about to finish uni. So they're ready to do full time soon. They're into the content space, but they also are obsessed with social. so we every time we interview someone or we find them on tiktok or whatnot we always ask them you know like how often do you check your phone are you checking instagram religiously and most if the answer is not yes i live and breathe the app then it just doesn't work out because you need to be passionate about social on your own terms before you can be passionate about it for clients as well so most of the girls i would say pretty much all of us have a tiktok account that we post on regularly like the girls are all hyping each other up they're doing like little collaborations on their own.

5:18So that's a huge green flag to me because I have no problem with any of our girls, you know, posting and tagging other brands, even if they're not a client, like I have no issues with that. That's completely outside of be seen, but because they are so in front of the camera all the time, that needs to kind of come naturally, or it can be a little bit trained, but we always try and ask them, we see someone on TikTok, we ask them, you know, what their current role is, blah blah we set up a zoom meeting usually for just like an original an initial chat and then after that we ask them to do a task and the task is make an instagram feed of content that you then make as well so most of the time we'll use a client that's been around for say two years it's a collagen brand and we'll ask them to go and do a talking to camera a filler photo a kind of b-roll like get ready with me style content kind of like a day in the lifestyle and then we'll get them to do graphic and then we'll get them to do like two other like images with them in the picture what do you mean by graphic so graphic is like when you're on instagram right and you've got kind of like the filler photo which could be and then you're going to have like educational content overlay that so they're like doing something in canva or like yes yes exactly so then we get them to do that and then the feed will be a nine feed and that's how we value what whether they're obviously nine feet a nine feet is like say for instance you look at the instagram and it's like three three three we get them to do like a nine instagram feed okay and then obviously if we're hiring tiktok we get them to do a nine tiktok feed and so they're like so it's like basically if you went to that account the nine photos that you would see exactly and because that's exactly what we deliver to clients yeah okay yeah so that's the test that you do to make sure that they're the right fit and not everything needs to be perfect yeah in fact i don't think we've had like a perfect one there's always going to be changes so it's like okay this person's a bit week are on graphic so for that first onboarding week like we'll specify we'll take a lot of time with graphic and things like that okay so yeah that's that's how we do it that's so interesting for me who is currently trying to fill that role in sydney and also if anyone's listening to this and they're based in sydney and you're like oh this is me i could totally do that yeah please email me yeah literally so you are are you looking actively for this talent on these platforms or Or like how are you connecting with them?

7:37I mean, we're at a really good number right now. Like 10 to me is just like the most comfortable, perfect number that we've been at. Like we've got enough girls, so we've actually got different roles. So we've got myself, obviously, director, and then we've got general manager, and then we've got a content coordinator. That what role? Like the word never comes to me, content, and then I have like a huge gap between coordinator. So we have content coordinator. So her role is literally to be so clever with every client's creative ideas so they will she'll look at the competitors she'll look at the scope she'll look at everything and that's her role and all of the clients get her included so that's and then you've got EA Marnie who's here today filming me and so she does all of the kind of little things that people don't think that they need but just like running around getting props for shoots booking in talent if we're not the talent making sure everything's running smoothly just like getting the props ready for the shoot, the products ready for the shoot, that type of thing, sending products back to clients, that type of thing.

8:37And then we've also got a head of influencers who was actually my first employee, Chelsea. And so when you talk about influencers, so there's, there's a difference. There's kind of the people who come to you and they want ongoing social media, content creation, video, still imagery. And then you also have this like influence outreach thing where you're seeding people who have their own followings and doing that kind of work. It's the only inbound thing we do because everything BeSeen does is outbound. So what that means is like we're constantly just posting for brands. So we're doing like two – so we always – our rule of thumb is two to three reels per week, two to three grid posts per week.

9:11Per brand. That's what they should be posting. Yeah. So we do five posts a week. And the client obviously doesn't need to take their own content. Yeah. It's actually – yeah. So we pretty much do all the content creation for each brand. It's really fun. And then we obviously have our studio, which is like what we just moved into. So it's two levels based in Sydney. I saw you posting about this. Yeah, I love it. Oh, God, it took us so long to find. I can't, like, because we needed, like, natural light. Where is it in Sydney? It's just in Alexandria. Oh, amazing. So it's really central. It's, like, easy for clients to get to.

9:39We have a big board room that clients can come in and have strategy because we always start with a strategy. It's my favorite part. Is that just what? How old are you now? 27? 27. Yeah, I turned 27 two months ago. So you started this thing when you were, like, 21. You were so young. And I feel like scaling up in that time and leading a team of 10. And now you've got this big lease and this big space. Oh, my God. I just posted this video the other day. I watched it. Yeah, and I was like crying. I was like, this is me crying in front of the lease because the thing with commercial, and I'm sure you know, like you have these huge deposits.

10:09Yeah. There was going to be a big gap between my old lease and my new lease where I was just going to not get the money back from the other bond and then put in the other bond. And it was just like, you know, that just like overwhelming doubt feeling that just took over me that day. And I was just like, I needed just a good cry. because everything is risky but this one in particular obviously just felt like quite heavy yeah because it is 190 just over 190 square meters and it's two levels and the girls are so excited about it and they're like we need to do it we need to do it I'm like of course we need to do it when you're not paying for it but yeah it's honestly the juice is worth the squeeze it's incredible I love it so much that's so exciting and are you all in the office every day so we're actually not so we aim to do so that we allow the girls work from home day Friday yeah except for Marnie and I, that's when I try and shoot my own content.

10:56And then we let them do like one day from home because the girls are between, I should have led with this, but the girls are between 22 and 28. So the energy is really like, we're all best friends. So it's quite intense. Like the girls are like, it's loud. There's a lot of excitement all the time. And so we let them do a work from home day when they don't have a shoot on. So the girls really do about three to four shoots per week, which means that they're in three days a week and then at home two days a week do you go in every day I try and go in every day I'm always curious about how people set up their days when you're self-employed I'm someone who it's kind of like I don't have anyone to be answerable to on an Australian time zone and like usually I'm on calls from maybe like five or six a.m.

11:39in the morning to crossover if I'm here and I'm kind of I don't know I'm torn between do I want to have that physical team in that physical space and somewhere where I need to be every day or do I want the flexibility and the autonomy to be working from home and have more of a hybrid situation so I'd love to hear what people are doing and what's working okay well right now our wi-fi in the office isn't really working because we just moved in so I'm doing like the definition of hybrid let's talk about content a little bit more and what's working so a lot of a lot of business besties in female founder world are building consumer brands yes so a lot of people with physical products and And they're trying to create a lot of content around that.

12:14And I feel like everyone is now kind of figuring out how they're going to be a content creator while also being a business owner, while also being like the face of the business. And it's really, I don't know, it's really hard. And I just like talking with people like you who live and breathe this space and can tell me what is working, what is changing, what is different now between Instagram and TikTok. Like, you know, and where I feel like this is a really like switched on online group. And so if there's anything that is new, that feels different, you mentioned the employee generated content, which I think is really clever.

12:44But anything that you're seeing where you're like, this is cutting through at the moment, this is what people should do. So my favorite kind of way of defining the two at the moment is that Instagram is for people that know you. TikTok is for people that don't. So I try and change the tone of how I'm speaking to my audience, depending on what platform. So say for instance, I'm going to do founder led content. If I'm on Instagram, it's, hi, it's Lexi, blah, blah, blah. Like I don't even need to introduce myself because people already know who I am. If it's TikTok, I started my agency at 21 and now it's been six years and this is how I grew my agency from X to Y.

13:22And then I'm reintroducing myself every time. And that's kind of how you differentiate the two. And that's how my strategy works. I want to say as well, obviously, if you can get a helping hand with agency, like it does provide you with the ability to do the parts that you enjoy. That's probably some of the feedback we get is that because we are obviously taking a lot of the hours to do the content creation and do the editing and like the scheduling and all of the things that people just hate to do. And that is what takes the time. The founders that want to be founder led, we assign them two to three videos to film and exactly what they need to do.

13:59and then they send that to us and we edit it. If, for instance, you were kind of doing it all yourself, I have like the Monday to Friday method, which is where I break down my content in days of the week because everyone knows what Monday to Friday looks like. So Monday, founder content. Tuesday, promotional content. Wednesday, customer-led. Thursday, aspirational. So like, you know, beautiful like flat lays or like day in the life kind of thing. And then fifth would be either founder again or influencer style content. What does customer-led mean? So customer-led to me means like kind of some sort of like testimonial, some sort of like highlight on customer like experience of some sort.

14:38So it kind of crosses over with promotional a little bit, but it's more on that customer experience. Do you think founders should be posting about themselves and from their point of view from the brand account or should they be building up a separate personal Instagram that's sharing a different point of view? It's different for everyone, but my favorite thing for us to do, and I obviously I'm just coming from like our own clients that want to be founder led is we do it in third person. So because we can speak to our clients in a third person or because we're the managers of the account, we can introduce the founder as our boss or as the person that we work for.

15:15So that's what we are findings really working for like in and you can do it like it doesn't need to be real. It could be like introducing the founder and you could speak about it yourself. in third person. So what would that look like? Explain that to me. So I'm thinking, okay, I've got Natalie on my team who does a lot of our video content. What would I tell her to do? So you'd be like introducing like Jasmine and you wouldn't be talking about the business and female founder world in your tone. You would be saying like, so she would be interviewing you being like, hi Jasmine. So let's go and see what my boss Jasmine is doing today.

15:48That kind of thing. And so for us, like when founders don't want to just jump on their story and be like, hi guys, it's the owner of blah blah blah we will do it in a really curated way where we all say um I know we just we did an interview style with a girl with a client called Casey that they'd be like hi Casey tell me three reasons why you felt this brand was like ready to hit the market now and like why your customers should buy X and then it's so it's more casual they're not having to worry about it too much it's kind of like an interview style but then obviously you don't always need an agency to do that you can absolutely talk about it like day in the life of our founder swipes morning lunch like coffee lunchtime but what you did and then speak about yourself in third person too it takes the pressure away yeah and it makes obviously the business seem like it's more than just you yeah that's my favorite thing at the moment i'd say i like that a lot let's talk about influencers now so you mentioned that that you have like a launch package oh my god it's my favorite what are you doing in the influencer space so i actually came up with this launch package so randomly like we fell into it because a lot of our businesses like we are one of I want to say the only agency that will take on a brand at complete sample phase and build that strategy up a lot of agency and a lot of consultants they will only take on a client when they've you know done a certain amount in sales or they've done or they've been live for a year or something like that we have a launch package and again I don't want to be too pitchy but I think it's just the best way to explain it but literally half of our clients we are the first to hold the product physically so it's the we're the agency that will literally hold your hand through the entire like getting your final samples putting that minimum order in most of our clients do minimum order obviously that or just equivalent of bulk order yeah and then we build out the strategy with organic social and influencer marketing at the very very beginning before the first post has even gone live.

17:43So we, most of the time are the first agency to, or first person to do with the post on the account. And we build that out a month before that post goes live. And that's going to help clients build out their wait list. It's going to mean that for about a month before we introduce the brand to influencers, they have a feed of the best content possible for the brand. So that's like founder led, it's promotional, it's exciting, it's aspirational, it's interesting, it's outside of the box. And that means that not only is the client obviously spending a lot of time on the busy things that they need to be doing, launching the business, like the everything, everything.

18:19I'm like, how does one even go into that? All of the things. So like, that is what we then get left to do. So we're like doing the product photography, we're doing the organic social plan. So I'm like, how are we launching this to TikTok cleverer than anyone else could? And then how are we launching this to Instagram with a really strong founder-led story with really good content that because another thing is is obviously with influencers and content creators say your products like$200 if you want 20 posts or 20 images from creators and I'm not shitting on that because obviously I that's how I started is because you were yeah because I was a creator is you would lose 20 products.

19:02And a lot of our clients don't want to lose 20 products. They want to have 20 products sat, like, or they want to sell those 20 products, but they want to just like leave two for marketing that usually sit in our office. And then we use those products to create content for six months. And so when we do our launch package, our influencers come in at about month two or three. And that's when we have our head of influencers, Chelsea, who will look at the market, look at how much stock we have. because if you have a lot of stock and no cash, that's a strategy versus a lot of cash, but no product, that's a different strategy.

19:37So we will, and as well where you are. So we love an event, love an influencer event. Every opportunity we can do an event, like just value for money. We always try and do an event where we can. And so for that, obviously we will pitch the influencer event to the client and we will include that in the launch package. So it's four months of pretty intense work. Okay. We do product photography, like four months of user-generated influencer-style content. Then we introduce the brand to influencers at about month one when a month worth of content has been live. How do you figure out which influencers to work with and what to pay for them?

20:16Because I feel like it changes. It's also just like changing by platform. There are so many more creators now. And sometimes like when I get pitched from brands, what they're willing to even like pay me on my personal socials for content can be like one brand will be asking for exactly the same thing as another and they'll budget with like four times the price exactly and I'm kind of like I don't really know where I should be sitting here in my pricing and then how are brands supposed to know yeah what is right for them to be paying it's so ironic because I've got a talent manager who actually does mine as well oh really and so we're on both ends yeah so I as the which is a great way to be yeah because you get to see both sides of it and that's why I think we've been able to build out the agency the way we did right because I feel like this conversation chopped and changed a little bit but obviously how I started was I was an influencer for I started really young like 16 17 and so when I was 21 I'd been in the industry for five years so I had built that following up already so now when we tap into the influencer side of what we offer clients we are the influencer and a lot of the team are also influencers and then we're but we speak on behalf of the brand yeah and a new brand as well.

21:23So a lot of the time we actually do activations that the client, we don't really pay too much. Is that bad to say? We do a lot of events. We do a lot of PR send out to have the product actually trialed and things because we don't need the content from influencers because we already do it. So unless the creator is going to do something outside of what BCN can do internally we're only paying for the influence and then what that means is that Chelsea my head of influences will look at the rate they'll go to the the creators directly or with the manager and she will usually go with a budget in mind of say like 10k and we will try and get as many obviously influences as we can that align with the brand and sometimes that might be one big creator or it could be 10 micro creators.

22:18And when you think, so like that's like$1 ,000 for a post, what would a micro creator look like? Like how many followers do they have? Yeah, we've seen some really great conversion from smaller influencers with 5K, but their engagement rate is crazy where they're getting like 10K views per video. And that's say like 700 to 1 ,000 Aussie. And that's worked really, really well. But then we've obviously had brands that we've paid. And the thing is, is like because we work with startup, we're working small budgets. Like we are trying to build the experience that the influencer is having with the brand rather than having them like just paying like cash for posts.

22:58So let's like switch a little bit and I want to learn about growing an agency. Yes. And what that looks like and how you get out of freelancer land into building something that's more scalable. Yeah. And if there are any milestones you can share about the agency, like you have 10 on your team, you've got this beautiful new space, what brands you've worked with, anything like that, to help people know where you're at in the business. I love this question. So I started it when I was 21 and I worked in LA as an intern when I finished uni at 20. So I went and worked for a programmatic marketing company in West Hollywood and I was working there for – like it wasn't, it was unpaid.

23:40It was just an internship opportunity to understand the market a little bit. And that was so much fun. I learned a lot of, I learned a lot back then. And when I came back, I came back for my 21st birthday because I just really wanted to like, you should have, I should have had my 21st birthday in America, but I didn't. I came back. Yeah. But your people are here. I know my people were here. So we came, I came back and that's when COVID hit. And so I still had an opportunity to work full time for the company, but I was here. and so when I was going to work out all the visa things like that the consulate shut and I couldn't oh my god story of my life one day I will record a podcast about my COVID life like yeah it's if you're someone who was like split between countries it was just such a shit show it was such a shit show so obviously like didn't end up going to the interview and getting the visa to move over there blessing in disguise I have to create an ABN to work for the company Australian business number Australian business number to start consulting full time to the American company.

24:38And so, so that I could be paid in Australia. So then I kind of had the idea. A few people were like, oh, you know, you should manage my cafe and my out, my, my friend had an alcohol, her dad had an alcohol brand. And he's like, why don't you try and do some social stuff for the launch of the alcohol brand? And I was like, yeah, okay. So that's how I built out my processes. And so it literally just me but I obviously delegated really early well not obviously but I delegated really early because I saw a lot of value in having like this team element really early because I was so everything I was doing was so talent dominated so it was so content creation heavy that I knew eventually my face was going to get redundant or just like totally I was going to be like why am I looking at this girl again totally like who is this chick and why is she yeah and why is she in so much content but also I didn't want to devalue my personal brand so that's when I started I moved to Sydney in 2020 okay and and then so I'd been running this for about six months and that's when I moved to Sydney and had my first employee Chelsea she's still with me now and she's my head of influences I started working with her when she was like 19 so I think it's been like almost four or five years now and I hired her pretty much like straight off the bat on a free internship for like three months and then we started working she did like maybe 12 to 16 hours a week and then we got Charlie about six months after that and now she is my content coordinator so head of content and so now it's been the same team and we grow and grow and grow and yeah so from there it's kind of one of those things where you have to ask yourself am I able to deliver the same amount of quality for a client if it's just me versus if I was to alleviate this six to 10 hours of work that are kind of maybe not brainless tasks, but things that someone else could be doing, is that going to deliver a higher quality work to the paying clients?

26:40And if the answer is yes, then that's your time to delegate. And always I started with six to 10 hours for the girls. They had two girls doing six to 10 hours. Charlie was still working at the pub. Chelsea was still at a cafe and then they would give me you know two days a week and that's how we grew and we were in the spare room and then I guess milestones we got our first office in 2022 and I had just come back from Europe and I had like one of these like little light bulb moments where I was like I need a studio I'm spending 250 dollars 250 dollars every second day on a studio I'm not even charging the clients for that I'm paying for it yeah and I'm pretending it's ours and so I'm like what am I doing I'm gonna go get my own because a thousand dollars a week I may as I that's exactly what I'm spending on a studio anyway so we went and looked around found the most beautiful place cried again signing the lease and moved into my first studio at 23 24 and then about a year or two into that That was when we first got Meshki as a client.

27:45And that's obviously a huge clothing brand. And one of my good friends that works there, I was an influencer for them for a long time first. And they came to us and was like, would you girls just do content? Like we don't need you to manage Meshki. Obviously we've got a huge team, but we need campaign style content that's like user generated. We want you girls to just, you know, look like a customer and we want to have that but in a really controlled area. Like we want to approve the content and we want it to be in the same location but like 20 videos. And that's when the light bulb went off. I was like, wait, this is how we're going to get the big brands.

28:19We're going to work on a content-only basis. We're going to do these huge, amazing, exactly nailing the brief content deliverables where we're going to get 40 pieces of content in a day. You're going to have six – back then it was four faces. Now we can do 10 faces in a day of all the girls in the content and that we're going to deliver that to the client and that's when that came about and so we've done that for obviously like really big brands now and that's how we kind of spearheaded the content creation space as like a team of all women we have usage like unlimited usage right so our content can be used for like web ads all of that so that's really powerful and that's like amazing when it comes to like not having to kind of renew that content later on and so that's how we got to work with all those bigger brands and then we did I would say like the biggest milestone was probably Forbes 30 under 30 which was like a big thing for me I mean big thing for most people but that was really cool so I got that at 25 and then how old am I now so that was a year and a bit ago congrats yeah and so that's like I love I love the specificity how do I say that word we don't know how to speak today we can't speak today yeah but like I just love how you you know instead of just building a social media or content agency that did everything.

29:35It's the mix of this is what we're really good at. This is what customers are asking for or clients are asking for. And we're just going to drill in and drill down here and be the best at it. And that's been how you've been able to grow. And I just think that's such a smart way for anyone who's trying to think about their services and what they're doing. And like I think about what we're doing. I'm like, we're probably doing way too much. Like we probably should just spread yourself. Focus. Yeah. And like focus on like one product, do it really well. And that's what you're kind of known for. And I think it's really clever.

30:01Yeah. I think I have a lot more fun with it too because it's like we only do three things. Yeah. And we're really good at those three things. And it's like then you can have your blinders on and it's like all the other agencies might be doing X, Y, and Z, but no, this is what you do and this is what you do really well and focus on that. And that would be another advice thing from just an advice thing from me as well is that when you're really good at one specific thing, it gives you so much opportunity for amazing partnerships. so we do not we're not graph like we do graphic design for con for instagram but we're not graphic designers so we don't do logos so i have an amazing logo person and then we don't do websites we have an amazing website person that you recommend yes yes and then so they bring like anytime their clients need social media management and content creation or influencer marketing they come to me and we don't do paid ads so we have an amazing paid ads agency that we work with so closely and so that's yeah and then we don't even do these high production like the cameras on today like we don't even have we use a lot of like we do have cameras but we don't have like high definition stuff so we've got teams for that too so it's like find it what you're really really good at and make clients and brands see value in that very specific thing how that's i've been loving how are you finding clients now that you're bigger so i it's actually so funny because i i actually love that question because i think a lot of clients think because we've got this like huge studio and that we're big like we're that we've got like this big team they get really scared that we're going to be like super expensive but we're we have honestly like not changed prices that much what does it cost can i ask what yeah yeah of course packages do you want to well obviously i'm going to talk in australian yeah let's see i can yeah let's do it in australian it's like so like for a content shoot monthly and your monthly like content creation your content strategy your month your bi-monthly bi-weekly whips like meetings your like EA your general manager your content coordinator your account manager me as strategy the team included in all your content and the studio oh my god I feel like I'm like selling myself short here but it's 2 ,500 a month Australian Australian which is like one point like that's like one six or something yeah it's probably like 1700 or 1600 US.

32:17And also US brands could totally work with you. There's no reason why. Oh yeah, we love our US brands. Well, we have this really fun, it's really fun. We've been working with her for years now. It's a sunscreen brand. But because obviously she's in the, what's the cold coast? Is it East Coast? East Coast. East Coast. She's like half in the snow. So we pretty much run it all year round when we're in the sun. And so she's like, it's so funny. But we make it look so American still. I'm going to put the, again, guys, link in the show notes if you want to contact Lexi and work with her, which I think everyone is going to want to after this.

32:50You mentioned before that you're looking at like a little, not a little, but you're looking at a new tech venture, something in that space. Can you tell me what it is? I'm so curious. Oh, I know. I've been, so it's only fun. It's funny because I met with my co, so it's my first co-founder thing. Yeah. I've never done because I obviously run the company myself. Yeah. And I've got a general manager who feels like my co-founder, but this is my first proper co-founder thing, like opportunity. So he came to me and well, yesterday I asked him if I could talk about it and he's like, yeah, go for it. So pretty much what we've found is that influencers and like venues, airlines, hotels and everything, they're empty 45 to like 50 % of the time when it's off season or it's just a quieter time.

33:32And so instead of kind of discounting services or just having them empty, what we want to create is an app that connects influencers and creators to these empty airline seats or hotel rooms or venues on a Wednesday afternoon when it's reasonably quiet and have them come in and create content and create in, but doing it more, not just for content, like more from an influencer perspective. So posting. And so, yeah, it's connecting the two. It's been a lot of fun. I've never been in like the tech space really before. And I will say I'm still not in the tech space. Like we have a tech founder. So it's three of us.

34:10We're all co-founding it together. And I'm just the marketing influencer girl, luckily. Like even him yesterday. Which is pretty important for an influencer marketing platform. Yeah, I would say so because I think because I obviously have the agency and I'm the influencer, I'm kind of bringing the two together. Yeah. So I'm like, no, as an influencer, I would hate that. No, as a brand, I would hate that. And so he's coming all like techie. And then I'm like, can you just simplify this for me? I love this. Okay. I'm going to be following. It's really fun. The last thing I want to ask you about is resources.