In short
The episode traces the history of wine from Spanish colonization in the Caribbean and early vineyards in Mexico, through the spread of European grape varieties, the devastation of phylloxera, and France’s rise to “gatekeeper” status via Bordeaux trade, classification systems, and appellations. It also covers sparkling wine/champagne myths, the role of monks and Christianity, and how Prohibition reshaped American wine.
Guests
Tom Gilbey, a wine expert and recurring guest on the podcast “Finn vs. History” (previously described as the first to cover wine history twice). He discusses wine history, grape varieties, and production details; the hosts banter with him throughout.
Key claims
Spanish planting in the Caribbean was driven by Catholic mass needs; early New World wine was “shit” until better bottles/storage/corks and improved fermentation. Phylloxera (1865-ish) nearly wiped out European vines (Vitis vinifera), forcing grafting onto American roots (Vitis lambrusca). France’s elitism is linked to aristocratic consumption, Bordeaux shipping to England, and later appellation control after Algeria supplied wine during recovery. Champagne’s prestige is largely branding; sparkling wine likely predates Champagne (Limoux/monks or a British figure).
Notable examples
Petit Syrah from a Mexican producer; Bordeaux 1855 classification; Châteauneuf-du-Pape as an early appellation control; disgorging to clear yeast; Don Pérignon as a mythologized figure; Prohibition reducing US vineyards from ~700 to <100.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe History of Wine: Early Days
0:15 to 0:26
Discussion about the origins of wine from ancient to early modern periods.
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The History of Wine: Early Days
1:52 to 3:56
Discussion about the origins of wine from ancient to early modern periods.
“We have the Christians and their biscuits to thank.”
Wine in the New World
3:56 to 6:41
Exploration of wine production in the New World, particularly in Mexico.
“Yeah, but that's a very special wine for the Scots, not the Spanish.”
Wine in the New World
10:11 to 11:24
Exploration of wine production in the New World, particularly in Mexico.
“Surfshark the premier provider of VPN do you know what a VPN is I don't.”
Wine in the New World
11:28 to 11:52
Exploration of wine production in the New World, particularly in Mexico.
“Click the link below or use the code FVH.”
Tasting Mexican Wine
11:52 to 14:01
Hosts taste a Mexican wine and share their humorous commentary.
“Anyway, let's get back to the bloody episode, shall we?”
Exploring Mexican Wine
14:01 to 16:15
Discover the origins and characteristics of Mexican wine and its comparison to other wines.
Phylloxera's Impact on Vineyards
16:16 to 19:00
Learn about the phylloxera disease and its devastating effects on European vineyards.
“So that's, your tram lines, that's the amount of alcohol or sugar in the glass.”
The Grafting of Vines
19:01 to 22:20
Understand the significance of grafting techniques in wine production and its historical context.
“So basically everything that was there before the Spanish went over to America was Vitis Lambrusca.”
The Rise of French Wine Elitism
22:21 to 23:16
Explore how France established itself as a leading wine producer and its cultural implications.
“Shopify is the commerce platform behind millions of businesses around the world and 10 % of all e-commerce in the U.S.”
Show all 26 chapters
Historical Context of French Wine
23:30 to 28:00
Discuss the historical significance of wine in French culture and its evolution over time.
“And so in the kind of 1600s, 1700s, am I right in thinking this is where France starts to give wine the sort of elitism that maybe it's still tainted with today?”
The Stink of French Wine
28:00 to 28:26
Discover the humorous and irreverent cultural perceptions of wine in France.
“Everything is about huffing it with a big French nose.”
The Evolution of Wine Trade
28:26 to 30:24
Learn about the historical development of wine trade and the influence of geography.
The Climate and English Wine
30:24 to 31:43
Explore how climate change is impacting English wine production and its potential.
French Wine Classification and Prestige
31:43 to 33:18
Understand how wine classification in France began and its impact on wine prestige.
“well i heard that sussex where i'm from isn't gonna has recently won a thing that they are now like a a brand what's it called in the way that bordeaux that is like a mc or something yeah Yeah, something like that.”
The Phylloxera Crisis and Wine Production
33:18 to 34:36
Examine the effects of the phylloxera crisis on French wine and the resulting changes.
“from this orgy of like partying and ecstasy that is the Dionysian cult to when does it become this sort of gate-kept thing?”
The 1855 Classification and British Influence
34:36 to 36:48
Discover the significance of the 1855 Bordeaux classification and British wine market influence.
“The grapes have got to be grown there, made in this way, so that...”
Historical Perspectives on White Wine
36:48 to 37:58
Investigate the historical context and acceptance of white wine in society.
“But we are the best wine tasters of wine.”
Champagne Myths and Origins
37:58 to 39:29
Delve into the myths surrounding Champagne and the truth about its origins.
“Red wine is wine, as they would understand it.”
The Art of Sparkling Wine Production
39:29 to 42:00
Learn about the process of making sparkling wine and the importance of branding.
The Sparkling Wine Revolution
42:00 to 44:30
Learn about the origins and marketing impact of Champagne.
“But it's equally as good things for much cheaper, right?”
Wine and Religion: Historical Ties
45:43 to 53:08
Explore the historical connection between wine production and Christianity.
“But it's also all to do with Christianity.”
Prohibition's Impact on American Wine
53:08 to 56:03
Understand how Prohibition decimated the American wine industry.
“And so why do you know anything about that sort of re-emergence of Californian wine after Prohibition?”
The Marketing of French Wine
56:03 to 1:00:28
Explore the historical context of French wine marketing and its impact.
“And this is the new world can now race ahead.”
Wine Fraud and the Myth of Quality
1:00:28 to 1:03:00
Delve into the documentary 'Sour Grapes' and discuss wine counterfeiting.
“And the beautiful thing about the French is they won't tell you anything about it at all.”
The English Influence on French Wine
1:03:00 to 1:05:34
Discuss the English influence on French wine production and culture.
“He thinks anything organic or anything like that is complete woke tosh.”
Transcript
Automatic transcript. May contain errors.0:00Push your limits, train with precision, see the results. At Equinox, that's high-performance loving. Everything you need to lock in and unlock your potential at Equinox. Start today at equinox.com. Kelly Clarkson here with Wayfair. I know holiday magic starts at home and Wayfair makes it easy. They have everything from Christmas trees and mantle decor to outdoor lighting and inflatables that I'll use year after year. Head to Wayfair.com today. Wayfair, every style, every home. I'm not giving up. I am selling the building. The final season of FX is the Bear. The restaurant is flooded. Everything's either going to be okay.
0:44No, stop. Or not. We are outgunned and we are outmanned. We have each other. FX is the Bear, the final season. All episodes now streaming on Disney+.
1:11Welcome back to Finn vs. History. I'm here with Eratio Gould. And Tom Gilby's with us. Look at that. An actual expert. It was a diversity outreach program. Yes. Thought we'd want to cross the divide. Yeah. We wanted to make sure that we had a lot of different voices, diverse set of voices in this podcast. You know, I thought it was getting too stuffy. Yes, it was. There were too many privately educated white men on the show. And so we've got one who is so posh, they could be homosexual. I think that's as far as we'll go. Yeah, that's about as far as we'll push it. Tom, thank you so much for joining us.
1:45My pleasure, I think. You're one of our most popular guests on Film vs. the Internet. The first guest to do the double on the history. First guest to look comfortable in a suit. first get us to not uh touch a pair of smart shoes and not just bring us trainers yes you don't look like you're showing up to a court appearance for once you look like you're maybe the judge yeah the judge the judge of wine the kc tom uh you're the wine expert uh we've been talking about wine yeah now how are you on wine history try me yeah so we've done the ancient world yeah we've done dionysus orgiastic filth yeah um we charted its transformation through people tearing goats apart, fucking each other in the forest, to Christians having a sip with a biscuit.
2:25Tom Gilbey:Which is what it's all about. We have the Christians and their biscuits to thank. Do you think? A lot of it we do. The good stuff. How come? So where are we going to start? Well, fill us in. We were going to go with the early modern period, but please, any information, please stuff us. Stuff our arses for knowledge with you, Tom. Should we go take us back to the old school days? Put a lemon in my arse, Tom, and put me in the oven. shove a cork up my ass and tell me about wine would you and i'll put you in christopher columbus's boat and we'll go across the place yes please please do okay so it all really i think an interesting point is when the spanish yes went over and had a little crack at the caribbean you can call it that and start let's have a crack yeah and so they started planting vines in the caribbean which is a positively shit place to plant vines yes because they needed wine these are tonic wine vines yeah yeah yeah yeah took a while yeah get that in the end don't worry it just takes a walk sure sorry of course so uh for the for the mask for the catholic mass they need wine yes and they couldn't or they they couldn't import enough spanish wine so they plant their own in uh in the caribbean because his wine now is wine surviving the journey in this day and age No.
3:43No, it's going off. It's going off.
3:45Tom Gilbey:I mean, it was all off even before it did the journey, a lot of it then. Right. Because it's Spanish wine? Is that your opinion of Spanish wine? Is it all off? So it's Buckfast is what the early wines were, sort of. Fortified wine. Yeah, but that's a very special wine for the Scots, not the Spanish. Yeah, that's Scottish. That's my national drink. It's made in Devon by monks. Is it? But drunk by Scots. Monks still make Buckfast. Monks still make Buckfast. A lot of alcoholic drinks are like abbeys and monks, clergies, they're kind of built. Yes, and the Scottish drink a lot of it. Right, that makes a lot of sense, to be fair.
4:19So the Spanish attempt to take wine over. Are corks around this? What does a wine bottle look like in 1492? Really wonky. Yeah. Really wonky, and corks are not around.
4:30Tom Gilbey:So what are they using? So they're using glass, but like all sorts of bits of glass. It's all generally... And what's going in the top? All sorts of things. So it's sort of like a rum bottle. It's kind of whatever you've got in your house. Yeah, you'll see images of really wonky little bottles. So they plant vines in the Caribbean. Right. And then they go up to South America. Okay. And they suddenly find that actually the vines can grow in South America. Sure. So their first bit of actually doing a decent wine is the late 16th century in Mexico. So the decent wine finds New World. That's interesting.
5:05Tom Gilbey:No, no, it's not decent yet. It's really shit. Okay, but the beginnings of what would end up being decent wine is happening here. These kind of early vineyards. But what's happening before? Because obviously we talked about the ancient history wine. You've got Georgian wine. You've got Roman Greek wine. Are these vineyards or are these just like a massive barrel that you're sitting on grapes? These are vineyards, but all the wine's drunk locally because there's no transportation around. Right, okay. So it doesn't need to last long. It's made, drunk, done. Fine. yeah okay so it's it's in mexico and it's the beginning uh of the and also oh so about the wine bottle correct me if i'm wrong this is a bit of fact that i like to bring out i think it's interesting i hope it's true i think it's interesting is the modern wine bottle that size because it's the uh how far a wine uh glass blower can blow it's like the the the depth that a wine blower can no it's how it's how far up your ass it is to the male the male g-sport yeah a glass blower how much he likes up his ass yeah yeah that'll do that bit yeah just that bit i think most of that's true but the bit that's really true is the is the blowing right the glass blowing so go on tell us so why is it that so it's how far you can blow blow glass it was all done manually but that's why it's like that so then he runs out of breath and that's the stem yeah of the bottle And then we work out with what's the punt like and will it fit up anyone's bump?
6:30Tom Gilbey:I think that came later. And then it's ribbed for my pleasure. That's a different story. They're roses. They're nice. Lovely stuff. Rose drinkers. So we're in Mexico and we've got these beginnings of plantations with a slightly better climate. Yes. Yeah. So is this kind of, are there Aztecs around? Is this around the size? Well, yeah, they're being kind of stamped out. We're getting rid of them to plant vines. Yes. Yes, and for religious... Conversion. And the missionaries. The missionaries. It's for the missionaries. And wherever they go, they plant a vineyard. Right. And they plant it with generally anything that they can ferment into an alcoholic drink.
7:06Tom Gilbey:So not just grapes. It is grapes. But all sorts, nothing like that we'd know grapes as today. It's all sorts of weird and wonderful stuff. Right. But it is, we'll get to it later, it's European grape varieties that they're planting there. Because what, Mexico doesn't have any of its own grape varieties? No, it did have its own grape varieties. Yeah. But they knew about the European Spanish grape varieties that they planted there. So they wanted to replicate what they had at home. And these are still shit wines. You would think they're shit wines. Yeah, fine, fine. But they're basically moving up through the Americas, planting European grape varieties.
7:43At these different, and you're moving up and down, it's different climates. So there's...
7:46Tom Gilbey:Yeah, so the Caribbean is way too warm to be making anything decent. but as we hit Mexico we're beginning to get a climate that can make in fact I do have a Mexican wine that if you'd like well it's been seven minutes I reckon we should crack a bottle let's pop it open I reckon we're at Mexico let's have a do you want to open it now for it you do the honours shall I do that sort of like an unboxing this is posh unboxing yeah it is so it's quite difficult to find Mexican wine in the UK now yeah I've not really heard of because it's generally shit right but I managed to find one so I'm going to pour you a glass of Petit Syrah Right By the biggest wine producer in Mexico Okay I haven't tried it yet So is this Seeing as you're sort of starting This modern history of wine in Mexico almost Does it have a long tradition then?
8:33Does this wine producer have a long history?
8:36Tom Gilbey:This wine producer is early 20th century So not really But Mexico does Yeah But from Mexico Yeah They went to Peru To Chile To Argentina So all of these areas and particularly Argentina are now making amazing wine. But what's interesting is that it feels like the snobbery is around New World wine. Certainly there was for a beer. But from the way you're discussing it, it seems like New World's been producing it, kind of modern wines as long as Old World. I'd class Mexico as New World. Yeah, I'm saying like, seeing as we started the history in Mexico, it's interesting that New World wines have been around that long.
9:14Tom Gilbey:Yeah, they have. So here we go. This is a French grape variety, you funnily enough petit sirrah and these guys were actually founded by an italian family beautiful thank you so much look at this yeah it's fantastic it's a bit of class isn't it yeah so well it smells like i'm getting wine immediately oh yeah that's wine that's one i can verify that's one so petit sirrah is a really dark spicy grape so sorry i'm getting i'm getting a fat man asleep on a chair drinking incredibly sugary coke i'm getting an afternoon i'm sort of hearing like mariachi bands the day of the dead invasion on the southern border wetback is it a wetback it smells like a wetback very hard workers I can already tell made this wine you know Mexico is one of the most obese countries in the world yes I can believe that is this because this is pure cane syrup what's in here yeah I think so you've had Mexican yaritos it's really pure sugar that's an absolutely lovely wine this episode of Finvance History is sponsored by Surfshark the premier provider of VPN do you know what a VPN is I don't.
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10:51Yeah. Okay. Well, I use it at VPN. Well, brilliant. I use a VPN sometimes when I want to watch videos in a foreign country. Well, that's great. Because the worst thing about traveling is foreign TV and foreign people and being abroad and the food and the weather. It turns out you can't have a holiday from your life. You're still, you're just abroad. That sombrero doesn't change anything. No. So why don't you secure your digital life with a Surfshark VPN? Yeah. It's a risk-free 30-day money-back guarantee. Go to surfshark.com slash FVH. That's surfshark.com slash FVH. Foxtrot Vagina Hotel. You stayed at the Foxtrot Vagina Hotel.
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12:26hey y 'all kelly clarkson here with wayfair you know my favorite compliment during the holidays your house feels so cozy that's when i know everyone's comfortable enough to kick off their shoes grab more dessert and stay a little longer wayfair makes it easy with everything from dining furniture to festive guest room essentials all in one place so whether you're hosting for an afternoon or all weekend everyone feels right at home get holiday guests ready at wayfair.com or on the wayfair app today wayfair every style every home isn't it a banger i'd expect i'd expect nothing less from so juicy yeah wow that's really rich yeah that's what i've got yeah yeah it's It's full bodied like a big fat Mexican.
13:06It's full of body. Yeah, it's got a fat batty. This has got a fat batty. I do think that the language around wine needs to be changed. So I'd say this is a smoking hot fat batty to Mexican. I mean, I think it's very flexible, the language around wine. If you say it with a posh accent, you can sort. I mean, you could probably say whatever you want. I quite like that tasting note. I think if you've got red trousers on, you can basically say, this is a fat batty Mexican of a glass of wine. Fat batty. Stout. short necked no nonsense hoofs upfield tall man up top Sam Allardyce team it's a Sam Allardyce red wine I'm getting one word answers from this guy this is the pint of red wine that Sam Allardyce drank as he got fired by the it's Cancun, Bonnie Blue's there she's smashing through freshers I can taste she's hitting freshers for six I can taste the stale cum around the cheap motels of cancad yeah so tell it so mexican wine so mexican wine starts uh is it the first wine in the americas then mexican wine really yes
14:16Tom Gilbey:yeah so and and here we are just south of california yeah but we don't see it much over here because so we are we in baya california we're exactly there we're getting cherry there's cherry cherry and a little so you're being serious now yeah i'm getting cherry blue is popping cherries that's what i'm getting in cancara and really nice creamy texture it's really juicy yeah it is really yeah so it's warm so you don't have too much tannin you know that like dry feeling you get around your mouth and it's like thick and soily that's is that what tannin is yeah yeah it's when you have a a tea bag in your with no milk too long yeah it's yeah it's fine fine it makes you want to do this yeah but this makes you want to do other things
15:01and uh what's these these tram lines that's meant to mean good wines right is it not you know shit this is exactly right my dad those are cum gutters my dad is um this is basically my dad's very uh sort of insecure about his class and the way that he's trying to make himself seem sophisticated is he's learned he's uh channeled some autism into wine autism right but he doesn't have any sense of smell and has really weak taste buds so he doesn't really know at all what he's talking about he's been drinking whiskey for the last 50 years out of wine glasses and he's just learned all the things you should but has no real tasting ability but i think most people as and you you're very good on this you know a 20 pound bottle of wine really if you're getting beyond that you're just paying for the label right yeah you should be excluding we're excluding people with wine that's what we should be doing it's why i like the drink it's it's it's not for everyone it's really it's just about i'm better than you you don't understand this uh it's all the same but but this hasn't really come in yet this we'll get to why this comes in how much do you think that costs um in in pesos or in in a day's work yeah i reckon three naps which is um which is a day and a half's work.
16:16It tastes strong. Yeah. So that's,
16:19Tom Gilbey:your tram lines, that's the amount of alcohol or sugar in the glass. So if it's quite rich in what they call glycerol, then you get big tram lines. And that's good? Well, if you like a nice punchy wine, that's good. That means it's a full body wine. If you like a sort of domestic abuse wine. Well, we'll get to Australia shortly. But so the Spanish plant. I would say, sorry, how much are you saying this is worth? I'd say it's between 20 and 30 pounds. I was thinking 15, but go on. You're on the money. because it's 14 quid wow right it's good value very good mexican wine mexican so the spanish plant vineyards and quite quickly when does it get when would you say it gets good this mexican wine it's roughly when all wine gets good which is when we invent corks and proper bottles and proper storage and proper fermenting and growing because we were chatting about in the ancient world obviously there it's probably quite low abv back then yes right so what kind of percentage of wine are they drinking sort of under 10 really okay so it's more like a it's more like sort of special 13 and a half but also with a lot with wine because i imagine it was similar with the way that uh like medieval kids would drink beer yeah at school it's safer than water it's safer than water right there's a lot that's exactly right yeah that's exactly right they plant vines and it's part of their diet yeah so they're all drinking yeah because you have to be such a fun time yeah i reckon there's quite a lot where we actually studied that period actually seemed pretty fucking tough what the aztecs yeah yeah no i wouldn't like to have been around then um so it moves from mexico and uh around the new world around south america yeah before it goes up the west coast to baja no no to california in in real right when does it go up to when does it cross the border into california as we know it i think it's about 17th century but a massive thing happens in the 19th century which is phylloxera which is a disease that killed all of the vines yeah we export it over to america and it's this little bug that eats the roots of european vines so it's what smallpox did to the aztecs yes we did it again to our own wine the bigger tragedy yeah is that what happened to an entire people millions wiped out happened to french vineyards which is a baby out and their vineyards and their vineyards so all European vines throughout the world it's throwing the bath water out with the baby yeah all the European vines throughout the world were decimated really in what period in what like a summer in how yeah in a period of years sort of 1865 I think it was right I'm just going to get geeky here European vines are called vitis vinifera right okay I think I've had that yeah that freshers week I think I've got a bad case of vitis vinifera And American vines are called Vitis Lambrusca.
19:03Tom Gilbey:So basically everything that was there before the Spanish went over to America was Vitis Lambrusca. Right. Sitting happily in America, resistant to phylloxera, having a nice time, but making shit wine. Sure. Every vine now, with like tiny exceptions in places like Peru, are a Vitis vinifera vine grafted onto the roots of a Vitis Lambrusca vine. so if you can get your mind around that yeah why do they do that to stop this yeah because the the little mites can't eat the roots of the american and they're not going to jump over it because they don't they can't do that they can't get out of the walls so you know if you go through a vineyard now you'll see every vine has a little kink at the bottom that is where the grafting has happened so it's so throughout the whole of europe you'll see it's they the americas have better roots or like the bottom bit they're good on roots and then the actual grape we're good on top you on the top.
19:57Yeah. So I asked my dad to ask some questions for you and one of them was, do you think, what was this called? Philoxera. What do you think was more damaging to the French than Napoleonic Wars or Philoxera?
20:07Tom Gilbey:I think it's probably Philoxera. Really? I mean, it really did fucking properly good. Because it was, there were big wine exporters. That's the whole, I mean, the economy depended on it. I reckon he just talked to himself when he's having dinner, doesn't he, your dad? Because there's no one listening. Then they went to Algeria and started planting vines down there. Right. All right. And there's a whole bit of history there about Algeria and wine production. But Phylloxera fucks all European wines, pretty much. Yes, so it fucks America and then Europe. This is the Dark Ages for wine, basically.
20:40Tom Gilbey:Yes, this is really, really bad. So when do corks and proper bottles come in? Corks and proper bottles, I think, in the early 20th century. But really, should we have a look at this? Well, is it not when Pasteur... So I think, not to disump you, I think that what happens is that Napoleon III, Emperor of France, he's a big wino. So he's the one that starts the classification of the Bordeaux wines, which we'll get to. Of all French wines. Yeah. He's the one that gets Pasteur, who invents pasturation, on to work out how to make wine better, I think. So I think it's probably in the 1850s. He also, I think, did he commission Hausmann to rebuild Paris into what we know it today?
21:23A toilet.
21:26Could you make this toilet more like a toilet? Let's make this a giant latrine. Have you ever had prison wine, Tom? We were talking about prison wine in the last episode. I have actually had a prison wine, yeah.
21:33Tom Gilbey:I did a blind tasting the other day of a load of wines and one of them was made by a convict. In a toilet? In a toilet. Wow. Yeah. And could you taste which one it was? Funnily enough, I could. Yeah. If you were in prison, do you think that your love of wine would drive you to make toilet wine? You'd do very well. I mean, you would be... I think, and depending on what you like... You would be in high demand in prison. But not really for your wine tasting skills. Yeah, you'd do very well in prison or badly. Starting or growing your own business can be intimidating and lonely at times. Your to-do list may feel endless with new tasks and lists can easily begin to overrun your life.
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23:31And so in the kind of 1600s, 1700s, am I right in thinking this is where France starts to give wine the sort of elitism that maybe it's still tainted with today? I think before then.
23:45Tom Gilbey:I think it's sort of the 12th century okay 100 years war sort of time exactly when Eleanor of Aquitaine marries some cunt doesn't matter doesn't matter we skip through and we have Bordeaux the English get Bordeaux yes Eleanor of Aquitaine she marries an English king or like she marries an English king should we just get that and then we can do Charlie that's like a brilliant time to be looking up do your job just do a brilliant time to be doing your job three people going on what's that what's that name what's her name Eleanor of Aquitaine we're saying it into your earphones Henry Henry II Henry II yeah Henry II so to explain in the medieval period England are constantly warring France and we're at various times bits of France are owned by the English yes particularly Bordeaux yeah so we start and because there's no transportation there there's no railways there's nothing else but Bordeaux is perfectly located to ship a load over to England in barrels and we were doing something like like a port is it has it got a seaside yeah it's got amazing port right right and so we we would ship over in barrels because you don't need bottles you shove the barrel on a boat over we come so we basically that was the beginning of english wine up on bordeaux red wine and so why why does why does that give how does the stuffiness come into well because it's the aristocrats the only people who can afford it are the posh dudes okay so so in the the posh cunts in the medieval period are drinking claret from english owned bordeaux yes in the sort of 12th century which is marvelous and then uh moving moving onwards so when does you know when does france start to almost give itself the title of like the gatekeeper of wine the gatekeeper of wine the gay the gay well so you know they see themselves as like the home of wine when do they become the fruitiest nation on earth when does it become why do i hate them so much why do they why do they smell we give them we give that we're the biggest consumers of wine the england yeah the brits are the biggest consumers how long for the for this whole until recently really you know we've we've had a we've got a good track record right boozing a lot of wine sure and generally it's bordeaux okay and drunk by aristocratic society and we just ship it over and drink it so we've given france the title of greatest wine country in the world because we can't really produce good wine but we drink so much of it that we so would you say that we essentially made france a winemaking factory for us to enjoy yes i'm very happy with that relationship yeah that's exactly how i see france is our factory yes for how we get pissed yes but it's also like uh our desk we'll go skiing there and we'll go to the beach there so we should really own it yes totally i yeah i think we're all agreed this is why we need to get diverse voices on yes we can learn we would learn about it's so nice to have someone who has different opinions then we can maybe come to sort of consensus yeah that we should own france the diversity of opinion that we should own i do think there's something interesting about having a single issue party the invade france party yeah you know that's just one issue let's reignite those wars you know yeah i think that's a it'll come left field no one will expect i think look at ukraine russia israel gaza all that let's get into france i'm not ready for it they're never ready for it and that's the great thing about invading france is that they're always pissed asleep striking i think that's an easy border to invade they will not be prepared it's a tapping france is a fucking tapping d-day mark two they're done they're absolutely done they would not expect it and even if they did expect it they wouldn't turn up let's invade france and make everywhere a wine factory so um the climate's super important to making good wine yes so france i guess part of the reason why is because it has the perfect yes climate to make great wine the air smells so bad that it imbues the grapes with a sense of like a lot of what drives a lot of french cuisine and culture is they have massive noses yep and i think it means that they also have a lot of smells yeah and they have a real fertilization of a bad smell i think uh the reason why french cheese is so good is because uh a Frenchman would be brought a cheese and go, not stinky enough.
27:58Send it back till it's stinky. It'll have a red wine. Not stinky enough. Everything is about huffing it with a big French nose. Take it, come back. Or maybe they can't smell like your dad. And so in order to register anything, they need something that fucking honks. Not stinky enough. Yeah, exactly. Not stinky enough. Take this woman back. She doesn't smell bad enough. She is not stinky enough for me. She hasn't got lice in her armpits. I don't want to marry her. so when does the french kind of start to you know is it like louis the whoever the fuck i mean like at what point does versailles start into codifying ritualizing wine amongst kind of what england did cricket right yeah i guess so it's what we do in sport yeah they're doing it with wine yeah it's like these are the rules only a couple people actually know about it if you don't you're an
28:47Tom Gilbey:idiot yeah when does that all start so really before transportation like railways and everything all the wines being drunk locally so the the guys in the loire would drink their loire wine etc we are pretty much alone in in shipping stuff out for us straight out of bordeaux and then the dutch come in and have a crack and think that this is because they they're quite good at trading as well yeah so so they think that this might be nice to add to their spices and herbs and all this sort of stuff and start importing wines from burgundy from alsace from the loire and this is what 1600s yeah and then they have a little fight with us about bordeaux yeah oh really there's a english actually i don't know there's a physical fight but there's a lot of sort of trade war trade stuff going on and uh and they back off a little bit from there and go okay you've had your mitts in bordeaux for long enough yeah keep it and we'll deal with the rest and then your family you have a link to the english trade of wine yes yeah right yeah can you tell us a little about that yeah so my family was one of the first families to buy in fact they were the first english family to buy a chateau in bordeaux right in 1875 right and it's right it's at the north of the there's an area called the medoc which is a triangle yeah above uh above bordeaux and the wine gets like it gets better and better and better until it gets shit yeah we bought the one where it's shit i think there's a special on jilby for comic relief the point where it gets donate now just get three pounds for just three pounds a month yeah yeah that's why i ran that marathon exactly but they they shipped they shipped in all this wine in barrel before we had railways yeah and uh and bottled it in what's now the canton roundhouse amazing yeah it's crazy so that the reason why it's shaped like a barrel could be because of that um just back on the climate thing though yeah so um climate such an important thing and i guess is that it is that your chateau yeah that's it that's not actually my chateau because it's now some fuckers fucked it all up so I don't have that anymore it's really pink of course it's pink of course Gilby's chateau is pink it's beautifully pink it's like your shirt's changed yeah it's beautiful of course but the climate shifts and the reason why English wine is now coming onto the scene is because of climate change is it now now yes it's because the south of England is now the same climate as medieval France totally but we cannot make a good red wine yet yet but if we keep co2 emissions high yeah yeah and the ozone layer gets destroyed into her face long enough sorry what were you saying i forgot what we were talking about i was just my kink um if we do that then eventually we'll be able to make uh red wine which would be sussex and mexico right and hampshire and the our best still wine still white wine comes from just outside chelmsford right okay essex essex wine well i heard that sussex where i'm from isn't gonna has recently won a thing that they are now like a a brand what's it called in the way that bordeaux that is like a mc or something yeah Yeah, something like that.
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32:02Tom Gilbey:Yeah, so there's a dude down in the south of Sussex who decided that Sussex would be, he got a feud together and decided that Sussex would be an appellation, a bit like Chateauneuf-du-Pape. So it's like a glass of Sussex. Yeah, but what he forgot is that no one actually gives a fuck, whereas in Chateauneuf-du-Pape they do give a fuck. Yeah, so we should get to, I suppose, when the French start, you know, certain areas of France, certain vineyards, certain parts of certain vineyards, start becoming favoured by popes and kings, etc. which is a Chateau Neuf-du-Pape is a papal favourite. Chateau Neuf-du-Pape is the first.
32:36Tom Gilbey:The first Appalachian Controle wine in France. And this Appalachian Controle, you must remember that our listeners are incredibly thick and fat. Ugly as well. Ugly, smelly. Are they French? Many of them will be French. They listen to it just sort of like... They're being fed liquid foods. Not posh liquid food. They're drinking their boxed wine along. This is our lunch. Because we're of a certain class. But no, they'll be drinking sort of gruel through a pipe. Anyway, and it's good for them. But so France starts to kind of very quickly, as opposed to other countries, codify and it just becomes stuffy.
33:15That's what I'm trying to get to. I'm trying to take the thick listeners from this orgy of like partying and ecstasy that is the Dionysian cult to when does it become this sort of gate-kept thing?
33:27Tom Gilbey:Okay, so when Phylloxera hits, It's that bug that we're talking about. The whole of France panics and thinks, what the hell are we going to do? It's like COVID, but for vines. And so they go to Algeria and other North African countries which can still grow wine and start producing, and Spain, because phylloxera hits France first and then goes south. And they're producing all of these. They're being paid in Algeria to produce loads of wine because the French need it, because they're hooked and can't produce it themselves. So when they fix phylloxera, they work out that putting one on top of the other yeah works they've still got they're beginning to grow again and algeria are shipping algeria was the third biggest wine producing country in the world really yeah they they produced a lot of wine right good stuff no no okay right right but they were shipping but big stuff yeah you know it had lots of alcohol lots of because it's warm climate so they were shipping it all back into france and the french are going hang on a second and we don't need you anymore.
34:27Tom Gilbey:We can do our own. Yeah. But that's when they put in the Appalachian controller system to make sure they're not getting shit Algerian wine. Yeah, we don't want Algerian Chateauneuf-du-Pas. We want Chateauneuf-du-Pas. The grapes have got to be grown there, made in this way, so that... And this is 1870, so this is around the time Napoleon III, right? This is around... Yeah, I think this is around the time that Pasteur invents pasteurization, the cork. Yes, yes, yes. Modern wine, essentially, is around the kind of late 19th century. Yeah, but the Appalachian system really all happened in the 20th century, sort of all like because it just started there and moved everywhere because 1855 is the classification that's it the classification that's Bordeaux I think and that's because Napoleon III was it was the they used to have world fairs okay yeah yeah yeah the Crystal Palace was the first one that was yeah the Great Exhibition Great Exhibition all that kind of stuff it's the which they still do they have Paralympic Games look what these fuckers can do that's kind of what it is no but now they have it in like Abu Dhabi and Dubai those are World Fair yeah you're right they are the expos are the same thing it's this huge carnival of soft power basically um and so paris was holding one and for this he goes right let's codify the wine let's make it um rigid yeah uh you know i think it's in the palace of versailles maybe in the century before this where it starts to become uh the idea of table wine versus proper wine totally so table wine is like off sour wine that they give to the smelly the smelly french people peasants that's stinky uh yeah exactly well i think the rich people were spellier because it was a sign of prestige but how stinky can you be how much stink can you afford to rub on yourself yeah so the honkiest of honk french people are drinking very good wine and people who are using a little bit of links again table wine i think actually we're drinking the nice wine right the french are drinking the honk so we are having the i love that i absolutely love that the stuff brilliant yeah so the the what you're talking about the 1855 classification it's like a football league so So it's like the five chateaus that were the most expensive would be the Premier League.
36:28Tom Gilbey:Anyway, so it was a way of pricing all of the wine for the Brits, really. Because it's all marketing, really, all that stuff. Of course it is. And so much of wine originates here that the prestige of it, the kind of bullshit around it, is all basically from this 1855 idea of like it's a marketing ploy for French wines. But we are the best wine tasters of wine. The French don't know how to taste wine. they know how to grow it can you expand on that what how what do you mean by that well because they're smelly they're very smelly we've covered that i think they don't work we you can invade them tomorrow they wouldn't expect it england's always been a great market capital city is a toy for wine and if you think about if you think about all the influential wine journos at the moment they come from the they come from the biggest markets of wine so it used to be all english wine critics now there's a few americans and there's a few chinese chinese wine critics yeah my god yeah go on give us an impression that's pc gone mad what are they saying there's not enough rice in it do you want to try something else yeah let's talk about champagne i thought you might as well do that champagne now we've got no we're somewhere else i think we're at the chateau right oh have you bought french we're at the fizz that's not a champagne though oh right wait so this is where we're at this is fine right come on carry on tom sorry um tom i have a question you know how like white wine should be in the fridge yeah what did they do before fridges it was colder they didn't need fridges oh they put it put in caves yeah they put it in they so if you get if you go to the cellars underground cellars of any any wine place underground it will be 12 to 14 degrees which is actually the right temperature to be serving any any white wine and keeping it and keeping it right yeah and when does white wine because this is all, you know, what we're talking about really, red wine is the thing, isn't it?
38:19Red wine is wine, as they would understand it. And it's healthy for them.
38:23Tom Gilbey:It's got tannin, it's got phenols, all these good things. One of your five a day. It's five a day. And when does white wine become a thing? Pass. Right, should we do this? Suffragettes, I imagine. They're on white wine. They're running in front of horses. So this is not a champagne. This is made in the Abbey in Limu, which is arguably where sparkling wine was first ever produced here we go okay here we fucking go they could only make sparkling wine in champagne because they couldn't get the grapes ripe enough to make a still wine right okay which is why we in england make mostly sparkling wine because we can't quite do still wine yet but we you think we will okay but what i'm very excited about is with climate change surely france will become a desert soon and they'll fuck all their wines up They better not come over here.
39:13Stop the toilet. Go back to sleep, Uncle. He's woken up for a second. Stop the toilet boats. Stop the port-a-loo. It's coming over here.
39:23The great stink. The great stink. Or France, as I call it. Right. Good. Brilliant. Crawling up the channel tunnel. There you go. Thank you. There you go, Dan. Yes. so talk to us about when does champagne now this is there's a myth around this guy don perignon cheers thank you for this what a lovely idea yeah so talk about don perignon and the sort of the myth around champagne because as you say it's sort of it's in retrospect that it's imbued with this sense of class right yeah so everybody thinks
39:57Tom Gilbey:that sparkling wine was made in champagne it definitely invented in champagne it's all a mistake really because sparkling wine was figured out because someone left a little bit of sugar in a wine and stopped it and the fermentation happened similar to like penicillin but yeah yeah but it was either made by a brit called christopher perrott i think it is this is brilliant or a lot of great champagne no no sparkling wine actually the the person who tried to make sparkling wine properly is i think he's either a brit called christopher perrott or it's the monks down in the um santillaire abbey in limou the french have got fuck all i just feel like we don't get enough merit we don't get enough credit why do it next thing you'll tell us is the british invented striking this is incredible french have got nothing so yeah we either invented it or the monks in uh in the santillaire abbey in limou yeah well i'll drink to that and this is a bottle fermented sparkly wine so what they do is start with a still wine put a little bit of sugar in it and some yeast yeah and then the yeast eats the sugar gives us the carbon dioxide jobs are good brilliant and so don perignon is now that that's seen as now the like again it's been marketed as the highest class it's moe isn't it yeah and so he was a monk and he's credited with accidentally discovering champagne but that that's bollocks isn't it yeah but then the the discovery of champagne wasn't the discovery of what we see there which is a clear sparkling sparkling wine i'm getting a bit of a scouse accent yeah of course you know i mean You know Gerard in a post-match interview.
41:31I'm getting like... What's your favourite cheese? Melted cheese.
41:34Tom Gilbey:Yeah. Like, you know what I mean? That's the noise I'm getting. Yeah. It hits you back of the throat, doesn't it? The back of the throat's the course. You're right, Pat. You're right. Is that because you like it? That's lovely. No, it's new money, Phil, so. It's absolutely delicious. Thank you. The Scouts bloke has won the lottery and got a big TV. That's what I taste. And so it's sherbet tea, right? Yes, it is sherbet tea. and it's a really and the best place to get good value sparkling wine now is in France in all these pockets that aren't champagne because it doesn't have the branding associated to it champagne's just got the most fantastic branding so champagne's where sparkling wine became really good it became the clear they worked out how to get the yeast out which is called disgorging yeah and gives us a clear fizzy disgorging it's called disgorging that's what my wife needs she needs to be disgorged i think a couple of glasses are slow because that was there you i've never seen you leave my wife joke that no there was a slight lag on that which i've never seen yeah my wife i'll tune back in a second um no she needs to be thoroughly disgorged run like a flannel to get all the yeast bubbles out um but champagne as a region is uh it's just north of paris yes right and so this is where they accident is that where the sparkling wine starts where they master sparkling it starts in limu down in the south right down in the south yeah and then if paris is a toilet and then urinal and then don perignon takes it don perignon takes it to uh to champagne and starts doing it in the abbey and he's a monk and he does it in the abbey yeah he does it in the abbey and so how is is it just marketing is it all moets marketing that's meant that Don Pignon is now, how much does a bottle of Don Pignon go for?
43:21Like 170 quid? That's crazy. That's a load of bollocks, right? It's all bollocks. It's actually really good. No, I'm sure it's really good. But it's not worth the 100. It should be at 170 quid. But it's equally as good things for much cheaper, right?
43:32Tom Gilbey:This is so good, isn't it? It's delicious. It's delicious. How much? Three days work in the Abbott. 35? Yeah, it's 14 quid. 14 quid. Christ. But champagne's just become this incredible, like nowhere else in the world, marketing machine. Yeah. And it's now controlled by LVMH. Which own every, they're the big ones. Is that like Diageo? Is that similar? Yeah, Louis Vuitton, Moet Hennessy. That's a parent company that own all the brands. Yeah, it's one of the richest guys in the world. So they do two thirds of the whole of the volume of champagne. And champagne produced 300 million bottles a year.
44:05Tom Gilbey:The English produced like 12 million. He's worth 139 billion dollars. He's got a couple of quids. Bernard Arnault. I think he was the richest man in the world for a little bit. Yes. Wow. Yeah, he loves champagne. And he's got five kids. It's going to be like a real life succession when he dies. He's not spent any of that money on eyebrow trimming. It's a sign of wealth. Yeah, of course it is. He's got lice in his eyebrows. Push your limits. Train with precision. See the results. At Equinox, that's high performance loving. Everything you need to lock in and unlock your potential at Equinox. Start today at equinox.com.
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45:24The restaurant is flooded. Everything's either going to be okay. No! Or not. We are outgunned and we are outmanned. We have each other. FX's The Bear, the final season. All episodes now streaming on Disney+. So Dom Perignon, it's all marketing. But it's also all to do with Christianity. Go on.
45:49Tom Gilbey:So it's all being done by monks in monasteries. So they're the ones who are making the wine for sacrament. But basically they completely see it as vital to their diet. Yeah. Whether it's red, fizzy, white or whatever. Because it's safer than water and it's religious. yeah so wherever they go they make they make wine so you think the link between uh wine and christianity is completely yeah because i guess if christianity hadn't made wine slightly less kind of like women orgies in the forest eating goats more formalized more elitist more exactly it would always have been a fringe mad thing yeah well because when they were doing it was buckfast under a bridge yeah exactly yeah it's now becoming more formalized more holy more sacred it's what what wine can we pair with this burning tire yeah yeah yeah um so let's let's return to the americas because around the 20th century as you say wine starts to get good in a way that we'd appreciate it yeah uh and in america uh in 1920 that we're going to do a whole series on prohibition i find it fascinating yeah but the volstead act the 18th amendment they um they destroy the wine the burgeoning wine culture that has happened in america so as you say it starts in mexico it starts to spread up california i think that it's not good at this point but it's it's definitely the most it's the best climate in america for growing wine is californian wine yeah and then i think something like in 19 over the course of prohibition which is 20 to 33 the vineyards in america go from maybe the 700 vineyards it goes to less than 100 yeah in the space of 13 years because the amendment allows for sacrament wine you can still produce wine if it's for churches and you can brew wine for home use yes uh but you can't what like cleaning your toilet out yes if you if you were doing like a french themed night um so it destroys the californian wine industry yeah and what's also fascinating is that uh you know if you've listened to this podcast long since the beginning you'll know that obviously we talked about cromwell and the whole east coast of the of the new world of america in the 17th century as being very very protestant very puritan yeah prohibition is essentially it's the it's the it's the meeting point it's the conflict between that protestant uh puritan legacy and all these italians and spaniards and greeks and germans have all come in in the from the 1850s on trying to turn america into a big party trying to turn into a big toilet and so the germans spying opportunity so 1848 is this huge year of flux in europe year of revolutions yes the germans will flee and they see that the climate in the Midwest of America would be great for Pilsner.
48:30So they all start making Pilsner. Because they invent, and that's a form of lager or is it lager? It's, well, lager is German for beer. Cave, but yeah, sorry. For cave. Because lagering is when you store beers in cool caves and it was like the beginning of those sort of cold beers. So Pilsner, they, yeah, so Americans don't have the right, they don't have lager at this point. So the Germans introduced lager to America. Right. And then the Italians bring their, you know, sleepy wine culture with them to the American. and obviously the jews come in and they've got a massive abrahamic tradition of wine okay yeah and whining um oh shucks yeah uh so they they bring all that you know all that stuff there and so actually a lot of the prohibition is wrapped up in an anti-immigrant sentiment it's the it's the puritanical elements in the east coast yeah we just doing that that's not naughty don't drink wine yeah and so it's very it's wrapped up in anti-immigrant it was our most boring hunts we sent out there yeah america is founded by boring cunts and then it's made almost boring almost boring those are already boring yeah they might be boring but there are boring they were people who left here because it was too much fun yeah at the most boring time it's ever been but meanwhile
49:38Tom Gilbey:are all the guys on the east coast on the west coast just getting hosed and having a really great well the west coast because it's the they're all the spanish you've gone yeah yeah they've come up through mexico and then it's it's slowly pushed further further west yeah there's all there's the american mexican war and all that expansion but by the 1920 that's kind of that's started that's set as it were uh it's also massively wrapped up in um women's rights in that women at this point don't have any rights at all and this is when white wine comes in right yes the white wine starts the white whining i think white women white women whining starts about here um no because in in 1920s america if you're a woman you have no uh legal rights so if you're you and your husband is drunk a lot of the time to get through the industrial hellhole that is his life so you know domestic abuse if a husband hits his wife he might as well legally have hit his fridge it doesn't it doesn't mean anything in the law sure right so the law like well who cares yeah it's his fridge he can do what he wants to right so yeah women form the bulk of the temperance movement which is the thing driving prohibition fucking smacking me about so prohibition is wives stopping the boys from having fun it's women saying stop drinking so it was interesting we built up a lot of information and i like how you condense it is why i'm stopping the boys right so in 1920 yeah like a bunch of states have already been doing it but it becomes a federal thing yeah and it has the opposite effect on booze and that booze just fucking goes through the roof yeah and black market black market speakeasies the jazz boom organized crime yeah all this stuff it becomes more fun is that why yeah it's more dangerous it's more of a culture has to fall there's a whole you know the whole american story is um of like economic entrepreneurship right so then people just go well people want this so let's just keep it up but anyway but it's all it's unregulated yeah it's all it's all whiskey and gin and moonshine so wine essentially is destroyed in america having been you know burgeoning and doing quite well so 33 they realized oh this is actually all fucked we should probably let people drink because hitler comes to power and they go we need a drink we're in the 30s i want to drink i want to drink if we ever enter in the world finn's checking in on hitler from above he's the greatest man of he's the greatest man that's ever lived i don't know yeah um so 33 prohibition ends hitler comes power that can't be a coincidence right people are going fucking hell i want to see what this i want to have a drink with this guy yeah um what i like about it look is you can have a beer with him yeah that's what i like about it can't say the same of lenin or starlin or mal you can have a beer with him no one's saying i like you're like about mal i can have a chinese rice wine with him and have a pint of rice wine and really get into the stats about agricultural policy caused millions of deaths um prohibition kills the wine industry yeah and then in 33 it's it's uh whatever reneged or what's the word revoked and um wine starts to having been decimated it starts to be built back again um and we need to get to you know probably the like the defining moment of uh of this story that there's a lovely little bow tie that ties up this story which is American wine having been decimated starts to get so good that what would you say Tom by the 60s Californian wine is good again?
53:09Really good. Really really good. And so why do you know anything about that sort of re-emergence of Californian wine after Prohibition?
53:19Tom Gilbey:Well there's a lot of immigration there's a lot of Italian immigration into California so there's a lot of European influence going into bringing all sorts of vines there. And this is the northern California is the that's the wine-growing country. Really centered around Napa, yeah. And so we get to this point in 1976 called the Judgment of Paris. Do you want to tell us about this? So this is a tasting organized by a great man who's no longer with us, sadly, Stephen Spurrier, who organized a tasting of the greatest wines of America versus the greatest wines of France. It's like a World Cup, a World Cup of Waps.
53:58So it feels, because it's a British wine merchant, it feels like the Brits' role in wine is it's not to make it or even it's more to critique it and drink it. We're almost the gatekeepers of wine. Yeah, we are. We're the critics. We're the critical culture. We're not doing it. We're just sitting there, not very good, that's good and getting pissed on it.
54:15Tom Gilbey:Honestly, I joke and say the French don't know how to taste wine. We are much better tasters and evaluators of wine. It's fascinating. They just make the stuff. That's brilliant. I love that. I love that they make it. They just make it. They just make it. Like it's a factory. They don't understand it. I love that. I've learned so much this episode and it all completely fits in with my existing prejudice I love it it's perfect it's perfect you can come in anytime Tom so Stephen Spurrier it's great to cross the divide it is great to get other opinions that perfectly match mine so Stephen Spurrier organises this big tasting of the greatest wines America versus France you've got like the most expensive wines of Bordeaux yeah but the beauty about it is and there's a group of sommeliers judging the wines, quite a few of which are French.
55:06Tom Gilbey:Right. Not knowing what they're doing. Or double gay. Well, they're smellier. That's where the word comes from, I believe. And it's all blind. Who is the sommelier person here? Is he smellier than me? He better not be smellier than me. And anyway, long story short, the US wins. Who's testing this? The sommeliers. All the French sommeliers. They're blind tasting, marking each of these wines. So it's French and Californian Chardonnays and French and Californian Cab Saves. What's the fallout from this? Well, everyone assumes that France, with wine so central to its culture and its idea of itself on the world stage, would walk it.
55:46But now, is it like a unanimous decision? It's the number of votes.
55:50Tom Gilbey:So the winners, France wins both. Sorry, US wins both. Yeah, Napa Valley, Stag's Leap and Chateau Montelena. montelena which are amazing wines yeah i mean like amazing but i've heard that like this was so devastating to the french uh mind that the press wouldn't report it yes because he was like well this is bollocks what happens if we print this yeah like who are we yeah do we even smell like like what who are we as a country there are maybe stinkier men now it's impossible No one can smell as bad as us. And this kind of... And this is the new world can now race ahead. Yeah, this is 1976, where the greatest palettes in the world are saying...
56:33It's Hungary beating England 6-3 in football. Yeah, in the 50s. It's Australia beating England in the ashes. Yeah, this is... Is this when the marketing bullshit of the French wine industry is sort of... No, but it hasn't. The thing is, it still maintains so strongly. Yes. We all know this, but it's still product of France. Great. I feel it feels safe. I do feel safe drinking French wine in a way that I don't feel held Mexican. I don't know what the fuck's going on there. But the French are masters of marketing.
57:05Tom Gilbey:They've nailed it. And champagne better than anywhere in the world. So Tom, what, what, when does, to talk about the history of wine from 76 onwards, it's obviously it's become much more open. People are, palates are much more welcoming. people are much more open to the idea of like you know fuck it bolivian wine why not go for it georgian wine still no even though it's the oldest one no thank you um it sounds like petrol yeah and i mean the soviet era basically buggered all wine production because it essentially they tried to make fortified wine i think out of georgian wine which killed it um what is the deal we were saying the last episode with natural wine and all that shit it started in georgia and it's all shit wait so do you think natural wine shit i think because we many natural wines are and i think then what do you think in the natural wine trend i think it's a load of bollocks and i think in 15 years we'll stop it and look back saying what the fuck are we doing the amount of complexities in shit flavors i think it's the only thing that has that much focus on making shit quality stuff the the the history and tapestries of shit flavors that they make is extraordinary i think the thing is if you sat someone down an expert on natural wine said what is natural wine they wouldn't really be able to answer they would just say minimal intervention but every time i taste natural wine it has a distinct flavor i could tell you that's a bit like it smells like a horse's bum yeah it tastes like dirt it's got like a shittiness to it minimal intervention yeah so it's like syria yeah yeah it's just devastated having minimal intervention intervention on wiping your ass means you've got a shitty ass yeah let's bottle that well they do actually i actually got a very natural asshole as in i haven't wiped it for two years yeah it's like that perpetual stew you were talking about it's just it's just a build-up of flavor and so now when i do a poo it doesn't smell because i always smell because it could be anything at this point yeah can i just take you back before natural wine go on in the 70s and 80s the only wines that we could get in this country really were french right because they didn't export any wines from california or they drank it all there so we had all this french shit wine because they had the monopoly on what we'd be drinking it's only really throughout the 90s that we begin to get new zealand wine australian wine california and why is that like in terms of economic because the australians suddenly woke up and thought we can actually make a wine that tastes nice rather than the armpits.
59:40Tom Gilbey:Let's have a go at selling it. And so they did that. We don't need to drink this stuff to hit our wives. So why don't we make money off it while we drink Castlemaine and pound Sheila? Yeah, as long as it's alcohol, it doesn't matter. I don't need this complex shit. I just need to be pissed. I want a clean taste to refresh me after I've tired myself out hitting my wife. But it made the French wines better because suddenly they're on a shelf alongside these wines that were clean. so the main thing is the Australian wines and the New Zealand wines they were clean in flavour there was no armpit or arsehole or anything you don't get little notes of arsehole the French all had notes of arsehole should we end on this wine as well this is a French wine without notes of arsehole I'll believe it when I see it can you hold this ratio of course have you seen the documentary Sour Grapes oh it's a brilliant film it's fantastic you've not seen Sour Grapes it's an amazing film about wine fraud in New York I think I mean it shows the whole thing up it does show the whole thing up it's complete bullshit sorry everything everything everything's time has been saying about how essentially you know the myth of wine is it's a marketing success really yes and that if you're paying more than 20 pounds for a bottle it's because you have been uh tricked by a brand well i didn't say that you said that yes but but you you endorse that you endorse that and uh you know my words your sentiment but it's basically about this uh rich indonesian wine collector who basically um becomes this big star in the wine world selling shit wines but pretending they're great he he has well he pretends to have this palette yeah that can just distinguish a margot from a lafitte or whatever but he then brews them in his kitchen out of different bottles of wine sort of blends wine and so when the fbi uncover his kitchen it's just this mad yeah you know garage full of like um vials and buckets and stuff and and there's an amazing scene which is the scene where him and some uh other wine nonces are running around new york in a cab trying out different wines in bars and they're trying bullshit counterfeit wine that he's made but they don't know it and they're like going on they're going on with you know going along with it going oh yeah this is this is whatever this is and he's just made the wine himself in his kitchen it's amazing there is a lot of that in the wine trade Yeah.
1:01:59Tom Gilbey:So I've got you a nice wine. So where's this from? So this is from Burgundy. Right. And the beautiful thing about the French is they won't tell you anything about it at all. That does smell absolutely terrific. Literally nothing. I disagree. There's a definite hint of arsehole in there. Yeah, but it doesn't tell you. It's a good arsehole. It doesn't say anywhere on the back that it smells of arseholes. That's good, though. I think you want a little bit of arsehole on your wine. So this is from Burgundy, which is basically completely made by monks, monasteries and everything. and their grape variety is Pinot Noir.
1:02:31Tom Gilbey:So they worked out that the best grape variety to plant there was Pinot Noir, which makes a beautiful red wine that's really smooth. And this is from year 2050. So basically, the French learned to make good wine from the new world. Fuck yeah, that's good. I really like that. Yeah, that's very good. And they still make the best wine in the world. Burgundy, you think? France do. France. That is nice. But it's because, to wrap this up, because in many ways my view of this has basically been like this is a conversation horatio is having with his dad where his dad's actually interested in him that's what this has been like horatio's like dad and then the wine did this and he's like yeah yeah whatever um but to wrap this up what we've learned in this episode is that france is essentially a wine factory for the english yes and the england are the rightful heirs to wine yes it's for us and everyone else is sort of beholden to our tastes really does that give you a different viewpoint than you had before i thought this story would be about how the french um decide to gatekeep wine and how it's slowly becoming less pretentious with things like the judgment of paris bringing in the new world but really you're saying that it was the english that made france that up its own ass about wine because we wanted to use france as a as a wine cellar but the French did gatekeep wine from the Nazis right and that's what we're going to talk about on the Patreon yes very nice what a sell that is do you want to ask how much the wine was oh yeah how much was this bottle of wine we need to guess we need to guess I'd say 2015 I think that was a good year that must be 45 quid I'd say I'd say 30 I'd say 30 45 quid fucking hell your dad would bring this sort of stuff out wouldn't he yeah yeah I mean he likes the more pretentious he'd go the more classic he'd go for.
1:04:18He thinks anything organic or anything like that is complete woke tosh. I agree with him on that. I agree with him on that. I mean, a great tip when you're traveling, don't go for local wine unless it's one of like eight countries, basically. Or you're carrying
1:04:29Tom Gilbey:a lot of loo roll. Exactly, exactly. So listen, Tom, thanks so much for coming. Do you have anything you want to promote? No. No, great. Nothing at all. Well, follow you on Instagram. Oh, I'm going to have a book out. Oh, brilliant. Well, that's something to promote. Oh, I've got a book. Yeah, I keep forgetting that. You must lose sight of your enticement for one second when you're promoing things you must learn to flog it's a different world yeah yeah um the chateau's gone is that what the book's called the chat the chateau's gone fuck mom i shrunk the fuck i've lost my shadow mommy i lost my shadow can i have a book deal um when's the book out what's it called november it's called thirsty because brilliant yeah it's one big thirst trap yeah for a certain type of prison gentleman yes for my dad your dad you're sending thirst traps for my dad oh he'd love it it's got all his wines in all that kind of it's all arseholes brilliant a history of arsehole in a glass by Tom Gilbert is out in November Tom's going to stick around for our Patreon bonus episode where we're going to talk about wine in the Third Reich yes and if you'd like to join the Patreon you get a bonus episode every week for£3 a month and you get access to all the series in one go thanks so much for coming in this has been Finn vs History we will see you next week for where If you thought this was a bit fruity, don't worry.
1:05:45Next week, we will be in the warm bath of World War II. Brilliant. I can trail that now. Tom, thanks for coming in. We'll see you next time. Goodbye. Thank you.
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