She's Dominating Me

25 Mar 2024 · 1 h 6 min

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Financial Audit Podcast Episode Summary: "She's Dominating Me"

Episode Overview In this episode, the host Caleb Hammer converses with a guest who runs a juice shop located inside a church. The discussion revolves around personal finance challenges, including debts, tax obligations, and income generation, alongside some unconventional methods the guest employs to supplement her income.

Key Themes and Discussions

Business and Revenue Challenges

  • Juice Shop Revenue:
  • Initially generated $3,000/month, barely covering expenses.
  • Now has increased combined income from street vending and other ventures to about $7,000-$9,000/month.
  • Debt Management:
  • The guest acknowledges spiraling into debt after taking risks with her business.
  • Reports owing approximately $9,000 in taxes, which she has not set aside.

Unconventional Income Sources

  • Pay Pigs:
  • The guest describes having a "pay pig" as a source of income, where she earns money by humiliating them through texts.
  • Discusses how this relationship started as a response to negative comments about her financial situation on social media.

Tax and Financial Responsibilities

  • Tax Obligations:
  • The guest expresses anxiety over tax debts, emphasizing the need to prioritize tax payments over business investments.
  • Caleb advises maintaining communication with the IRS to mitigate future issues.

Business Location and Strategy

  • Operating From a Church:
  • The guest operates her juice shop in a church with a legal loophole, but struggles with the limited customer base and hours of operation.
  • Caleb suggests that a location with more foot traffic is crucial for business success.

Personal Finance Insights

  • Spending Habits:
  • The guest admits to not budgeting properly, spending excessively on non-essential items.
  • A breakdown of her monthly expenses reveals a lack of prioritization in spending, particularly in light of her debt situation.

Future Aspirations

  • Merchandise Launch:
  • The guest plans to launch a merchandise line to support her business and debt repayment, with designs reflecting her unique experiences.
  • Caleb challenges her to ensure the business model is solid before investing in merchandise.

Key Takeaways

  • Understanding Financial Literacy:
  • The episode stresses the importance of understanding the financial implications of running a business, including tax obligations and debt management.
  • The Necessity of Budgeting:
  • Budgeting and tracking income versus expenses are highlighted as critical for any entrepreneur, especially those in debt.
  • Evaluating Risk vs. Reward:
  • The guest is reminded that taking financial risks requires thorough planning and understanding of the potential consequences.
  • Community Support:
  • The guest mentions that community engagement and building a following can provide support, but also cautions that it should not be a substitute for sound financial practices.

Conclusion This episode of the Financial Audit podcast provides a candid look into the financial struggles of a young entrepreneur, emphasizing the need for financial education, responsible spending, and strategic planning in business. The blend of humor and serious advice illustrates the complexities of personal finance and entrepreneurship.

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Transcript

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0:28I'm very optimistic. a juice shop juice yeah not jew yeah inside of a church i was like wait yeah yeah no no no no what's happening juice cool conversions shopping in the church okay cool and how does that do not good it's inside of a church why'd you open up a juice shop inside of a church it was only 390 dollars so what was only 390 the rent but it's in a church which is probably why the rent was I know I realize that That's why I'm in debt Okay well how much does the church bring in Not the church The juice shop The juice shop For six months I was only bringing in about $3 ,000 a month Which is insane That was barely enough to pay for my employee And for produce supplies What are your employee?

1:17I thought it was going to be booming No you launch it You launch it and then you bring out employees when you scale that's what i did i mean downy is like the they call it the beverly hills for mexicans so i figured you know what i made it i made it into the beverly hills of mexicans i thought this place is going to be booming i need an employee did you question why the rent was so cheap i didn't i did not okay so three thousand dollars is what you were making and and then i decided to take a three-month break because i was spiraling out of control and i started doing uber for three months until i dug myself out of the hole and now it makes oh my debt hole i'm not out of your debt hole i'm not okay uh-huh but now i probably make i want to say that combined with my street vending that i do on sundays i make around seven to nine thousand dollars in total i think you're missing one of your key jobs yeah yeah oh what's the other one um having pay pigs wild uh yeah that's another stream of income how much comes in from pay pigs so i just got a pay pig 10 days ago and i've gotten a thousand dollars so far what do you have to do as a pay pig i have get a thousand hours.

2:44To humiliate them. I have to call them losers and tell them they have small...

2:54Like... That's all I have to do. Like, just text them that? Yeah, text them message. Is that even a video chat? No, no video chat. No pictures. You get a thousand dollars for that? Yeah, one time he did ask me to send him a selfie of me flipping him off. But that's about it. And he sent me... I feel like he could just be... I feel like he could just talk to AI. And the AI would just tell him he's a loser but see it's it's the charisma the personality that they're i guess striving for it's not the same so you just got one i just got one how do you how okay so after i went broke and i took a break from my business i decided to hop on social media i was like you know what my life is a disaster let me just put my life on there for for clout maybe it'll help my business life on what my like my disaster my life yeah on instagram mostly i couldn't understand tiktok but mostly on instagram and i guess there were so many hate comments from men that i just decided to talk back to them and i guess the pay pig realized oh this girl can humiliate me and he messaged me he's like hey can i pay for your clothes and i'm like sure he's like but you just call gotta call me a small up small loser and i was like okay sure and then next thing you know cash app 150 and then next$50 and then$100.

4:10Oh, I saw. Yeah. There's a boyfriend sitting over there. How does he feel? He completely sponsors it. All right. Yeah. As long as I'm not sending anything inappropriate, he's all for it. Helps buy us dinner, as we call it, din din. We call him the guinea pig. Okay. So we're making$7 ,000 to$9 ,000 a month. A lot of it is self-employed. Are we setting money aside for taxes? We are not. What the f***? How is this like the ongoing narrative for every single person in the history of this world? It's like, okay, do I pay my taxes or do I invest in the business? Pay your taxes. I owe so much in taxes.

4:49I think I owe seven. What do you owe in taxes? I think I owe$9 ,000 now. And that's only from like four quarters or three quarters maybe. We didn't even have that, did we? That's wild. Yeah. Yeah. So I don't have$9 ,000 right now. You make$9 ,000 a month if you budgeted correctly. I know what your spending looks like. You could have$9 ,000. If I make$9 ,000, how am I going to pay$9 ,000 in taxes? Not in a single month, but you could do this over the course of a couple quarters if your spending wasn't what it is. And I know what it is. But the IRS is going to get me either way. So, might as well keep, I don't know, investing in my business.

5:30That doesn't make any sense. That doesn't make any sense. If they will get you either way, why not be prepared for the time they come and get you? What's going to happen? I could give them the$9 ,000, but then my business will stay where it's at. Or I can use that money, try to... Or they'll just come and destroy you. I think they'll be nicer. They can. I'm in a church. If you proactively reach out, you're a private business within the church. Yeah. Yeah. One time they reached out and I accidentally answered. And the lady just killed me. she completely like nailed me down she's like you're so responsible i'm like look lady i so you think they're gonna be nice after the one phone call you've had with them was not nice i thought they'd be understanding apparently they didn't care you're willing to be more understanding if you reach out be like yo i heard horror stories of like you know what they're gonna take away your business exactly so you're just putting it off that's going to make it bad i know i took the risk and i said you know what maybe my business can grow and then i can give the business grown slightly very slightly not enough to pay to what to seven to eight thousand so it's more than doubled it's more than doubled but i have so much debt that i don't know what to pay so i pay the irs collections yeah always pay the irs is the rule uh-huh it is the rule it's like do i pay my business do i invest in it do i pay the irs do i pay collections do i what do i pay like what do i do i'm gonna call him out by name because he deserves it for this one oh god but my producer noah wants you to do a pay pig role play with me okay so if you want to see that stick to the end of this episode oh my gosh will i be the pay pig or will you you know what actually Let's do that in the post show.

7:21We'll do that in the post show. Okay. Because that doesn't fit in financial audits. So we'll do that in the post show. Okay. You might be into it. Who knows? You might be into it. I am taken. Thank you very much. So am I. Oh, you're right. Yeah. If you're looking to save on your expenses, a great place to start looking is at your phone bill. I've recently had a lot of people around me switch to Helium Mobile, and it's been awesome for them when they're trying to budget. It has unlimited data, texts, and calls with amazing coverage just for$20. Think about how much money that can save you per year.

7:54I connected my friends and family to Helium Mobile because they were spending up to$100 per month on their phone bill, and that's just insane. So because of this, they'll now be saving up to$1 ,000 per year. This is a no-brainer if you're looking for a great way to keep money in your pocket. If they can save that much money, you probably can too. All that being said, they're actually sponsoring this video to help you guys get a free trial in your first month. Again, that's 30 days of free unlimited data, texts, and calls on your first try. Just use my promo code, Caleb, in the link in the description below.

8:28All right, so we have a Honda Accord. It looks like this thing's paid off about halfway through. Yes, correct. Cool. Now, with this car, the interest rate is not that insane. but we're sitting at a total balance of $12 ,891.79 with a minimum monthly payment of$403 a month and I can see that hurting when the business wasn't making much money definitely you see I was able to afford it up until last year I was pretty responsible up until last year and now I'm in this big hole and sitting at 5.49 % interest what happened last year? I took the risk of opening in a church and that completely that was last year that was last year that was during the summer before that was pretty responsible i think i had like a release it's supposed to end in june and then i'm supposed to possibly renew it if they well obviously don't right if you're sowing a little bit of success in there maybe take it to a place that has more foot traffic i assume there's decent decent foot traffic in there but i mean i'm just speaking my own history on this one are people when they go to church are they getting juice i think they're getting coffee and donuts i'm not allowed to sell to the church people okay so is this like an uber mega church where it's like a mall so this church is historic it's like 130 years old but legally there cannot be a commercial business in a church so there's a non-profit that reached out to me who rents in the church who's like hey why aren't you an extension what or why let's invite you over to be an extension of our program so that's the only way i was able to sell in there but the loophole the loophole is i can only open four hours a day weekdays okay it's when that lease is done i think we're moving you're gonna have a more expensive rent but if you're able to prove the business model anyway what's so special about your juice uh my juice yeah well it's fresh it's healthy and i do live like every juice spot in austin i do live in like a low income community so i guess cold press juice is a very relatively new topic so that's why i was a hit where i originally started selling but once i moved to downy where there's a higher where were you before in cutahe well just like what kind of street vending street vending yeah and i still do that on sundays and that does way better than the down doing i know doesn't sound like a i know Oh, but believe it or not, I have so many other business friends that took the same route.

10:56And now they have like three restaurants and they owe like a quarter million in taxes. So it's like, well, if they did it and they have so many restaurants, why don't I do it? All right, let's try to. It's a mess. I don't know where to start. We'll talk about that more in a bit. Let's see where your financial situation stands. Student loans. This is 7 ,000. Taxes. Oh, that's. But I haven't filed two quarters. So now I probably owe$9 ,000 on this. Not to, not to. And your taxes are your student loans. Are you paying minimum monthly payments on these? I have never made a payment. Okay. Are payments required currently?

11:42I think they are. They started, I believe, last year. You see, I graduated in 2019. COVID happened right afterwards. so we didn't have to pay for two years and then by the time we had to pay i was in a deep hole i was in deep you let them know you're deep you ask for deferral or you ask to be put on an income based payment we don't just not pay them they will garnish your wages they will you i was waiting for biden to not in the good ways that you do with your little piggies i don't do that they wish i did that but i was waiting for biden to forgive them yeah how'd that go he's gonna get it no he's not the supreme court said no he's gonna try again the supreme court said no it doesn't matter i have hope hope doesn't really pay off debt i have hope our next president will help the next well you know the next president is either biden or trump i know they're maybe trump will find it in his heart to forgive us no he doesn't want to something will happen for that something will happen how are you just saying that what do you mean is this how you live your life yes i'm very optimistic something will happen that's stupid as you gotta live in the real world i mean sometimes you have to take a risk that's not taking a risk that's being a dog i don't know i mean most business owners took a risk and were in debt no you're just not paying because you're like i'm hoping it'll be forgiven that's completely different than what you just said but it's like how do i pay it if i have a business money but i need to pay my other debts too so what do i pay first your other debts are in collections that don't require minimum monthly payments anyway this one at least requires a minimum monthly payment so what the are you talking about what about the debts i owe to my loved ones well i don't know about those so but i'm guessing what's sorry what's your minimum monthly payment on these okay on the student loans i don't need i haven't checked guessing about 100 bucks a month for each one or for all of them total okay yeah they sold the company so i don't even have the portal anymore and i had transferred probably yeah you get an email and you just can look at it like every other human being did because we all have student loans you're not special you're not unique i was stressed take care of your you're gonna be more stressed when they start garnishing from your wages self-care i might they actually started garnishing my wages one of my creditors you make videos where you see so i know you like to kink humiliate other people but you essentially make videos where you kink humiliate yourself based on how bad your own finances are so like why not uh-huh like you're here now uh-huh cool let's have the conversation why not try to improve them i'm trying but there's just so many not from anything you just said there's just so many that i don't know where to start it's like do i like i said invest my business matter if you know where to start because you're so you're you're absolutely ridiculously dumb on everything i just said when it comes to student loans uh-huh that doesn't give me any hope but it's like i have my business taxes that would be more responsible to pay first business one more time i am burning this building to the ground i don't know what to tell you i have hope that i'll be able to pay everything but i need to as you said maybe contact them first photo credit card okay gotcha 553 yeah when's the last time you filed taxes last year for 2022 okay yes i use the keeper app though because at the time like i i was struggling financially and i think they only charged me a hundred to file them i don't even what is this it's from shein congratulations what the is i have no idea it's probably cancerous but it's cheap it was like a dollar so weird like very weird texture okay so yep there's the oh god you have a missed payment on your car i do Why'd you not tell me that when we were talking about it?

15:38I do They ended up extending my contract By two months Huh? Yeah, they made me pay one payment And then they extended the last two payments I was behind Why? I was struggling again Oh There's just so many expenses Then the collections Oh, this is endless I know Oh, this is endless What the f*** is this one for$10 ,652? You're going to hate me for saying this, Beau. It was for my business. I hate you for saying that. What was it? A juicer costs$7 ,000. So in 2022, my business actually got really busy to the point that I had to buy a second juicer. Oh. But then five months later, the business started dying off.

16:25So then I couldn't afford that loan anymore. That's why we don't leverage it, man. Afford it. We can f***ing afford it. buy it when you can afford it i thought it was oh look at this bull Uber Eats just popped up with a notification on your phone i think that's the last thing that someone in your position i can't pay on my debts i can't pay a minimum payment on my car can't pay a minimum payment on my student loans i don't think we have the Uber Eats app downloaded on our phone are you kidding me you kidding me are you kidding me i have the monthly subscription so it's only for like two dollars more what are you why you can't afford to pay a minimum payment on your car student How do you have a subscription to Uber Eats?

17:02It's just$2 more. Oh,$2 more what? To get it delivered. I get free delivery. And then you tip the driver. Businesses have their prices more expensive on Uber Eats. Regardless, the food prices are more expensive there. Time is money, though. So when I don't have time. You don't make any money. You don't make any money. So what time? This is the. You say the business brings in this money. That's not what you bring home. You bring home like$1 ,328 in profits. So you don't make money. Time equals more money. Time equals money. You must have no time because you have no money. See, if I were going out to eat or cooking, I would have less time.

17:43Sandwich, sandwich, sandwich. Five minutes, five minutes, five minutes. What was$5 ,625? That was, okay, so I took out$15 ,000 in total. So it was two loans,$110 ,000,$15 ,000, juicer, and other business equipment. other business equipment yes so that's what i spent in summer of 2022 and i believe i did five payments and then that's when i completely crashed in the beginning of 2023 and that's when i decided you moved into the church not yet it was slow season it was slow season so when it's what does that mean winter yeah it's juice cold items so winter time is the worst time so i couldn't afford the 700 payment a month why'd you do why'd you take out a debt then you know Oh, a cold season's coming.

18:26No one's buying juice in the cold. Some winters they do. This past winter was kind of okay-ish, but some winters they do. But that was my first lesson. And then that's when I decided, you know what? I'm drowning in credit card debt that I took out when I was a teen. I'm drowning in this business debt. So I'm just going to file bankruptcy. And I tried to file bankruptcy. And I went to a lawyer, an attorney, and we were going to go through with it. but I didn't have the$1 ,000 to pay for the whole process. So he told me to come back whenever I had it. So I started saving for it. But then I was presented the opportunity to sell in the church and I decided to just use those$1 ,000 to invest in the church.

19:10So I'm everywhere. Let me guess you have$0 in retirement. Zero. I believe I had money into an IRA, but i took it out when covid happened why because i was also another penalties to take it out yep i think they took two thousand dollars of the penalties i ended up only getting like three thousand dollars that was the first time i fell into a hole and then the second time was this past year listen this conversation hurts if you've made financial progress anywhere over the last year i I want to know what it is. Tell me in the comments below. Make my day brighter. It's getting better. At least now I have the pay pig to keep me afloat.

19:59While business speeds up, we're getting into spring now. We're getting into summer. That's the busy time of my business. Is our entire future of our life going to depend on microphones? I don't think so. That doesn't sound like a future plan. Just for now until things start picking up again. Well, that's a hope thing. It's a hope thing. I'm marketing. I've improved the recipes. I've improved the consistency, the texture. Do you have any juice here that I can try? I couldn't fly it over. TSA took it. You couldn't make it here? No, I can't. The juicer weighs 90 pounds. Oh, you could have made it like a version, right?

20:40It's not the same though. Cold press juice, it's the quality of it. That's why it's so expensive. see i have a good product i have every good concept it's just the location and it's like i can't afford to i hope it's just the location because the market also might be just telling you they don't like it no no i have great products it's just the location and i can't afford a storefront so now i'm in a pickle where i don't know you were doing great on the street but it's illegal at the end of the day oh it is yeah it's illegal but our city's super cool our mayor is 28 she went to high school with me so she she's super supportive other than that we would get our stuff taken in any other city yeah so it's a little controversial some people are against street vendors but because some don't pay taxes well you should pay taxes uh-huh and i think it should be illegal and you should pay taxes and you're not harassing like customers like hey you come here come here get this oh yeah of course it's just like oh cool food in a park like i'm all about yeah it's cool but it's not sustainable for like long term oh here came little micro 15 dollars micro 50 dollars micro 15 dollars micro 20 dollars micro 100 dollars 160 dollar micro and a five dollar micro uh-huh all right there are other followers too who just like my content of me humiliating myself talking about my struggles and they sometimes that's not why you're here right you're not getting like worked up over there no from getting your money You see, I shared the thing that I'd like to do is share with people that despite having struggles, you can still follow your dreams.

22:17Keep going. Keep going at it. And then one of my videos where I was being transparent about being in so much debt because of school or my car or my business. A lot of men did not like that. And they had a lot of ugly things to say. And many people actually tagged you. And that's how I found out about the show. I had so many people tag you on that video. completely shaming me, calling me so irresponsible. So that's why I came here and flew all the way here to confirm whether. Well, to be clear, don't be mean. The guest is on the show to get their wake-up call. They've agreed to me being a little.

22:52But don't be mean. Support them. I wanted to come here to hear it from you. It sounds like she might get excited from it, but everyone else. I do not have a humiliation kink. I do not. I'm just very honest, very transparent. I want to guide other girls and women that are in my shoes too I have like 40 bucks in a checking account This is Zell's coming in And GoFundMe and Square That's the business See my spending isn't irresponsible I haven't gotten to your spending This is money coming in What are you talking about I've seen your spending What are you I don't shop I don't you know zeld zeld zeld zeld zeld that's for purchases for street funding some people pay through zel order payroll so you still pay someone legal order that was when um my wages are being garnished so i had the bank um cancel that you've already had your wages garnished what was that for chase and speedy cash and adp payroll that is uh my payroll company but they just terminated me because i was inactive because i was not using it good lots of zells zells for days apple cash door dash yeah it makes sense in our situation atm who knows what that 600 went i think it's rent money huh i think that's the rent money rent okay amazon applebee's at least eat real food mcdonald's taquitos doordash pizza hut clarna wendy's every table that's healthy and it's cheap every table yeah it's only seven dollars up yeah i bought five meals it's affordable it's not the worst netflix more every table yeah but but that was like a day in between so that doesn't make any sense i really like their meals final okay so you're just slamming them down well that doesn't make any sense more affirm amazon grub hub puro cafe that's what everyone says and that's why i'm about to yell at you apple apple puro's bakery afterpay hulu coffee amazon if you divide that by 30 days it's not bad we're getting like one a day at this point california chicken amazon amazon mcdonald's starbucks door dash dog house apple bill apple bill quickly clean car wash that's what we absolutely need to survive it's only like five dollars door dash it was 12 square weebly square weebly so is that your website yeah a website but two okay more every table pizza hut shabad uh shahabad i think that's a gas station okay apple bill tacos amazon amazon coffee panera bread facebook maybe advertisement on there okay florence express what is smart and final so any grocery charge on there will be for produce for my business i used to do wholesale this isn't a business checking account is it yeah it is but that's the only one i have my but that doesn't make any sense my personal account was closed because i had how are you separating personal and business i'm not well that's terrible i know i know then why aren't you because i'm on bad terms with chase and bank of america because of any other thousand banks then they're far away from where i live so it's a little bit more difficult you don't have to be there in person at all times what you go to your bank once a day probably but when i need cash if this is your personal checking account it's it's a a little different maybe your business one you need quick access to i need to do that i need to get another account to separate my personal and my business but i hardly spend on myself though so i at the moment i don't think it's that much of an issue chipotle i need to eat chipotle it's affordable it's very affordable no that's stupid it's 25 that doesn't make any sense make a sandwich are you kidding me get some beans get some beans get some beans get some beans get some beans get some steak cook the steak meal prep meal prep beans could have said something else besides beans i was just thinking of a chipotle bowl all right reddit will have a field day with that apple affirm door dash dash pass so we have the uber eats one and door dash great that's smart door dash afterpay starbucks oh we don't support starbucks but anyways well you did that i was really hungry that was the only thing open hungry that's what i think starbucks but see it wasn't that bad so you only bring in like two thousand bucks a month like actually into your account probably pay rent because that dude over there rent see how you're surviving no rents a thousand well okay one person who should not be named as one of my personal creditors that let me borrow eight thousand dollars well i was about about those okay so there's a person yes i have two individuals who each let me borrow eight thousand dollars and what are their relationships without naming them one is my grandmother oh that's terrible who i live with but i take care of her yeah but you're borrowing money from her what's person two person two is anonymous are you able to say your relationship like how they're in your life and they're a close friend who prefers to be anonymous so it's a friend a friend okay yeah and they they truly believe that i was not being irresponsible and they were there they're incorrect that it was for the business yeah it's uber successful business that only needs money going into it and can't take any out yeah okay within five years i'll have a franchise I believe it.

28:46I see it. I trust the process. What process? I trusted it. What process? What process are you possibly processing process? I mean, you're a business owner. You know the process. You have to start from the bottom and struggle for the first three, four, five years. I started a business. I didn't hire anyone until I could afford it. I didn't buy any equipment until I could afford it. I didn't take out debt to grow my business. I didn't quit my full time job Until this was enough to live off of I scaled my business with the money coming in Process Don't tell me about a process You don't have a process Your process is getting f***ed And hoping you get unf***ed in the future But then how do you keep up with all the labor If you don't have any employees If you Okay Okay Okay If you need labor Because there's that much business Then your prices are incorrect if you're not able to offset it and bring some in.

29:45Labor is an investment. These people were an investment that I knew would drive more revenue. Your prices are either incorrect or there's not enough demand that you actually need to bring in this labor and you're just being lazy. I mean, you're open three hours a day. Four. So I don't know what the f*** they're talking about in labor. See, I let my employee go. So now I run it by myself. Oh, well, there you go. I still have one for the weekend, but now it's tough because now that business aren't picking up, I'm like, oh, no, I do not want to fall back into this hole of getting an employee. Don't.

30:19So I stick it out. Yeah. Work your ass off until you can't. Until you are literally turning down business because you do not have enough time. Then you're bringing on people. Until then, you're working yourself to your just bones as a business owner, as an entrepreneur, grinding it out. that's why i get doordash i have the polar opposite of you here i had jenny she's a youtuber uh we hung out these last couple days she was awesome and she grinds every second of her life she's built up to two million subscribers she's being very successful she's doing all this and she's working like 18 hours a day and she's only started to bring on uh a little bit of help because she knows it delivers even more and more value that she is no longer capable of because she's working too many hours that's an entrepreneur that's someone who's working that's someone who's bringing value to the marketplace that's someone who's being successful because oh there's a little bit there's a little bit of work doesn't mean we're bringing on an employee that you're eventually gonna have to let go that's irresponsible as a boss and just rude yeah yeah i would never even come close to hiring one of them if i thought there was a potential that you know in like six months i might have to lay them off might is always a possibility but you don't go into that hiring with the uncertainty that they could get laid off it's more of a you know they'll bring value to the business and continue accelerating it so that i can keep them on so they can pay their bills it's irresponsible as a business owner as a boss as an entrepreneur to bring people on in a position where they'll likely get laid off and that actually pisses me off i'll be honest it pissed me off that was one of the but you're considering doing it again so you i have to i have to you're open three four hours a day what do you mean you have to juicing takes a long time where where long time it's like i have to market okay okay but you're not gonna make a you make no basically no profit by yourself if you're bringing on this other person and it's not driving extra revenue you're gonna be making no profits of which case your business model is proven as a failure it's as easy as that no one's entitled to have a business be successful so what as you as a business owner what is the next step what can i do work until you cannot work anymore one i would not have signed that terrible lease once you're i would just try to break it if possible and i would just be if you have that relationship with the mayor and you're able to be on that street be in the busiest spots at all times save up your money don't take out any more debt pay off the debt save up enough money to be able to get a storefront in an area that actually makes sense if that's what you want to do is a physical location and then work it work it work it until you literally cannot work anymore and only then then and only then can you bring someone on as long as it makes economic sense for the business or else you're just throwing your dream down the drain yeah for a little extra help it's it was just such a good offer to turn away 390 a month a big space a space that big would have cost me five thousand dollars commercially there's a reason why they rents that cheap because you're making nothing from it it's a location so don't say that again that's the stupidest thing i've ever heard in my life and you're doing a merch launch next month i am who's buying your merch you'd be surprised a lot of people enjoy seeing my struggles and seeing how far i've gotten and how i've got in here spend money on merch what's your merch what's your merch idea one of them is tortilla smuggler because um last winter well yeah what was it november december january when i started decided to close the business and do uber to recover i took on side gigs and one of them was smuggling tortillas across the mexican border what the paid two thousand dollars after after gas because you need a permit and the restaurant that I was doing it for didn't have the permit yet and then they just exhausted their smuggling capacity so they asked me to smuggle them so I did that for an entire month yes yes you'd be surprised how there's a market for tortilla smuggling the best tortillas are in Tijuana they're handmade they're vegan so they were paying me 200 a trip and then sometimes they would pay me for gas so I would profit about 200 and I would go two three times a week and that That helped me come out of my little, that hole a little bit.

34:50So I was able to reopen the business again in January. So you were very much breaking the law. It's not breaking the law because they let me through. Huh? Okay. So technically I need a permit, but sometimes they'd be nice about it. They asked me why I had so many. I told them I worked at a record label. You lied. Yes, but they kind of already knew. That doesn't make any sense. Why do you have so many tortillas? Because I have a record label. Well, then you're good. Mexican regional artists like Tortillas. So I told them I worked for Peso Pluma, which is one of the top artists right now. And that we had events every week and we used the tortillas and I would pass them through.

35:28Sometimes they would believe me. Sometimes they wouldn't. Sometimes they would drug search me thinking I had drugs in the tortillas, which was better for me because I knew all I had was the tortillas. And that helped me for about a month. And I started posting videos about things that I would do to get out of my hole. And people started liking them. And I've been keeping up with my whole journey of being a street vendor and smuggling tortillas and being in debt and my profits for caterings, profits for street vending. And now I have a good little cult following of people who actually are here to see me open that first store.

36:00What's your merch plan strategy? Merch strategy is first I started with the debt video and I told people that this is how I'm going to start paying my debt. Originally, my plan was to use these profits to open or say for a storefront. But then it hit me once I made the debt video that I should probably pay my debt first. And I probably can't open a storefront if I declare bankruptcy. So now I'm geared more towards paying my rent. I mean, sorry, not my rent, my debt and then opening a storefront. So now the merch strategy is to let people know that part one is paying off my debt. So that's my first strategy.

36:34if they're supporters and they like my content and want to see me get the storefront, a t-shirt would help fund that dream. And yeah, people really like the designs. I'm also an artist as a side gig. Can I see the designs? Yeah, of course. One of them is Tortilla Smuggler and the other one is Me Vale Madre, which is, I don't, oh, it's Me Vale Madre, Echa Le Ganas, Tu Puedes, which is in English, I don't give a f***, keep going, you can do it. So you're relying on them to be able to speak Spanish. majority of my customers speak spanish like 95 percent of them customers customers fans followers fans followers okay yeah good it's for my business and for my followers i don't want you to narrow your audience but if that's where it's can i see hey i gotcha and then the third shirt is just a caricature of my business so me as a caricature and you're banking a decent amount yes so it costs money for you to do this yes so my friend has a printing business so they're funding the shirts and the prints and then once i make the sales i'll be able to pay them i think a thousand five hundred you don't do anything without going into debt do you you don't wake up in the morning without going into debt to someone that's the first thing you do when you wake up is who can i owe money to you got a risk and if people trust you you don't your risk is very confusing your risk is stupid There are risks that people take and that is good to take.

38:04Your risk is just like, I'm going to throw everything away and just hope it works. It's stupid. It's dumb. I want to die. I'm very fortunate that people actually trust me. They trust me and they see where it's going. That makes no sense. I don't know how anyone trusts you. You don't pay your taxes. They know my character. They trust it. Whatever you present yourself as is whatever. The proof is in the pudding. You do not pay your bills. Okay, here's the first design. it's earthy it's me as a caricature so my business is called earthy press so that's me it's very cute very very appropriate so hoping on businesses to do this and then here is the one that's like the i don't give a f*** one but in spanish it's me vale madre and has a little juice on it it's cute right i'll send you one i'll send you one no it's cute but i mean we we personally struggled with that uh-huh tax like that that was our like we were worst performing merchandise so uh-huh just a little nervous yeah you have merch right i like it this was very successful but when we had text going up and around something that was not as successful because it's harder you don't have that quick instant like oh i know what's going on and then the last one is the tortillas mug this is more like a a male shirt we had a good amount of male followers that were into this no i don't like that one i like the first one though the first one's cute right i am confident that they'll sell either from my business following my customers investment strategy or my supporters so you owe 2500 there's another debt then you what you started to go fund me that's kind of gross i don't like that i know i took it down good i took it down good originally it was take care of your own yeah it was meant for the storefront and so many people were encouraging me to do it they're like what people think just do it like we're low income people first gen people like you know we have to start somewhere then i did it and then i realized how much debt i was in and I realized I'm not going to declare bankruptcy anymore.

39:53So I probably am not ready for the storefront. So I shut it down. I had only collected, I think,$600. Originally, my plan was to collect$100 ,000 to open a storefront. So 30 would come from the GoFundMe. 30 would be saved from myself. And then another 30, I was hoping to find randomly. So when it comes to your overall spending, let's see what we got. Debt repayment, only 4.4%. is that for everything that's a joke is that everything all together yeah okay including the car yeah transportation 2.1 that doesn't include the car payment because also you weren't paying on the car anyway so it doesn't even matter like you know we only calculate what you actually put towards it so yeah necessary food which you put all on the business card i don't know how you're planning on doing any kind of deductions or write-offs good luck 12 percent both food going out to eat uh 10.2 unknown shopping 21 that's pretty aggressive that's usually amazon or just things that we can't tell what it is and it sounds like a lot went to the business but you're pumping a lot of money into this business and not really getting any return i think 100 percent of it imagine if you just put that money in the market i know i know i think food industry is one of the worst industries it is for profit restaurants have a five percent profit success medical and health care 1.6 0.8 for subscriptions miscellaneous getting some taquitos 1.8 and other large purchases 50 45.6 look let's look at those purchases we have a lot of them are atm withdraws yes you said one of those was rent yes or sometimes i what about your rent house housing not because we just didn't see it like yeah how's your housing paid for i live with my grandma so we live in an apartment and we've been living there like 30 years so we pay she pays a thousand i pay a thousand so we pay that in cash so many of those transactions are this is all because we had 740 dollars coming out from atm which other there was the payroll there's a legal order square payments going out zen uh vel zel yeah venmo cash out about 926 dollars Just blah.

42:10Yeah. Or sometimes I do pay some of my creditors. Oh, that's my rent for the church. That was$389. Bottle supply. Linktree was$90. Yeah. And I never used it. Cancel it. Yeah. Staples, Weebly, U-Haul. Okay. There's not much extra spending. You have to agree. That's all purposeful. What do you mean? Purposeful. Well, the ATM address, again, I can't tell exactly where that's going. But food going out to eat 10.2 % Is that necessary spending? No not when we have debt to pay off That doesn't make any sense Taquito is 2 % Doesn't make any sense Monthly it's only like$200 $300 at most That could be going to debt Even if that's the correct percentage First of all All the money that came in And then I have to feed my grandma After profits After profits Was about$2 ,000 Is that with or without the pay pay?

43:06All the money that came in regardless, before any expenditures, all the money that came in from the business and pay pigs and everything, even the GoFundMe, it was$5 ,759.38. But$6 ,076.65 went out. That, it's not including cash transactions. So with cash transactions, I don't deposit. Sometimes I just use it to spend on produce or rent or whatever I need. Does it all just go to zero then? Yeah, pretty much. Okay, well then it doesn't count. You still spend more money than you make. Yeah. By$300. Yep. So now it's like, do I cut on spending? Do I make more money? This business is not successful.

43:46It's not making anything. It's paying me, though. So it's going somewhere. You spent more money. More money went out than went in this last month. Uh-huh. Y 'all, this is the time to switch to my favorite high-yield savings account. With SoFi, you can get 4.6 % on your money. I hate when my money is just losing value, so make sure you're keeping up with inflation at the very least. You can also get FDIC insurance on that money up to$2 million with them. Plus, they'll give you money up to$300 when you set up an account with them. There's even extra perks like being able to get paid a couple days early.

44:22SoFi is what I use when I'm setting money aside, and it is the banking app of the future. Sign up, link in the description below. I always want my money to be making more money, so don't lose money on yours. I think if it weren't for my debt The amount of hours you put into it If that was to set a job You'd be doing so much better What's your phone bill total?

44:43I think$50 It's pretty good You should do$20 with Helium We can get you set up For my bills I think I spend around$2 ,000 Gas maybe$200 a month I used to do Uber But now I don't do Uber anymore Because things started picking up a little Car insurance? 100. Do you pay it? I'm missing one. Oh. I know. Something in my brain told me to ask. Now I see why. Mm-hmm. Sometimes you pick between bills or paying for business expenses. Again? Mm-hmm. Again, you spent hundreds of dollars eating out. I would spend hundreds if I cooked, too, and have less time. you already spent hundreds on groceries not for myself they're all for the business i don't buy groceries i just you have to be consuming some because you also don't you you you're not just getting an all meal a day we have a schedule my grandma and i so she cooks breakfast and then i buy lunch with her own groceries yes and then i buy lunch for us and then cook lunch sandwiches we'll starve i'm in the health field like you really need to eat healthy to do good make healthy food dude that takes like a salad there's no protein in the salad with cut chicken pieces maybe if i get like a rotisserie chicken from walmart congratulations you solved your entire issue that could work that could probably work i could probably eat less i mean not eat less but eat out or eat out less yeah i mean even though chipotle is like eight bucks but yeah but the rotisserie chicken is eight dollars i know and you can stretch that for a week that's true that's well for one person but that's true okay food you're putting towards groceries for yourself three hundred dollars not doing business funds in here because you've got a separate hundred dollars for tp fund that's anything else you need to survive in life that's makeup that's toilet paper it's whatever it's the hygiene things all the good goodies good good good get oh you already told me gas housing total is a thousand for yourself what about putting towards utilities and stuff like that probably a hundred okay and then what about internet no internet i don't know how i had to cut it medical health care there was some stuff is it a gym is there what medical i think i have a gym membership it's 50 a month okay that's about it subscriptions uh you're gonna have business subscriptions but personal nope cancel the netflix canceled hulu gotcha dumb doesn't make any sense you shouldn't have time to be doing it anyway if you're trying to build a successful business if we're being completely honest renter's insurance renter's insurance none okay ten dollars get it okay oh now we're not doing the business and your minimum monthly payments on debt aren't other than your car aren't that much it's a hundred dollars for the student loans but they're not that much because you don't have the minimum monthly payment in terms of the merchandise or person one or person two or the collections or the taxes because you haven't even like talked to them so you're just it all up so either way you need to get on a payment plan talk to them my gosh okay we have car payment student loans 100 taxes probably create a payment plan call them yes okay and then we have collections that's a big one yeah you haven't touched okay so what you need to survive your minimum survival not business is$2 ,413.44.

48:17So after the profits of your business, you're already behind by$413.44. Yes. So a lot of this is going to come down to, unfortunately, it's one of those income situations. I feel like we've had more of those recently. But your income, it's an interesting way because you're running, it's through the business, the business that you own, the business that you run. Yes. it's like it's been three years it just needs a little bit more a little bit more and then i'm when do you give up i don't i think i'm stuck with this that's not good i'm stuck with it that's not good that's not real world no you're considered no an investment you're looking to get a return you're not getting a return i think for you man we could make two thousand four hundred thirteen dollars at our job without you putting expenses in i'm not saying go do that necessarily but it's like break that lease if you can try on the daily basis out there in a food cart situation that you did see if we can make anything more that way you need to find a way to maximize business revenue actually do the books on the business do you how how like hmm how thorough are you i'm on top i'm very thorough well just 2023 i gave up doubt i gave up i'm very thorough oh but you have business and personal on one account so i again doubt i know what's coming in and out of the business just not my debts i chose to ignore those but business i'm on top of that i know the numbers we have a 20 profit right now after i pay my or after i do the debt payments that's what's coming in 20 which is pretty good compared to the market the market's five percent for restaurants your business makes no money the profit margins are good though business makes one money so it doesn't matter it just needs a little bit more if i could get up to like twelve thousand dollars in sales then i could make it okay that's an f are you doing that there it's been three years and i still have loyal customers it's getting there it's getting there saying you still have loyal customers isn't a good thing we need to be acquiring new customers i have new and i'm saying the product is good that people stick around for three years so that must say something about the business yeah we need to break that lease and get it in an area so a better area yes of course they're not in a dead zone yeah for 390 and if you can't and you need to start how many hours a day do you work be honest don't like i wake up at four in the morning and i start working at six in the morning and then i leave the shop at 6 p.m so 12 hours okay this part sucks uh just because you're just going further in debt and things just aren't going well and it's going to shut down your business after that a few nights a week we need to work an extra four or five hours somewhere yeah a coffee shop anything i don't care whatever yeah for maybe monday wednesday friday type situation or tuesday wednesday thursday just so you can bring in the extra money and just at least break even breaking even is not doing anything for us though because the car the interest rate you know maybe we're minimum payment until it's paid off the term was probably longer than i'd like but either way that's not our make or break the taxes we need to start paying we need to if we get on a payment plan all of a sudden that's like 500 bucks a month and you need to make an extra thousand dollars a month which is really scary yeah because you're not willing to give up this business and you already put a lot of hours towards and you're considering hiring something that's a terrible idea and the collections i mean you want to negotiate them but the taxes come first and then you deal with the person number one and then the person number two geez and this merch this merch hope it works one of the designs were was okay and you owe money from it uh-huh it's gonna sell positive it's gonna sell people believe in what i'm saying they do you believe in what you're saying once i make it people gonna be like oh damn when is it launching it's launching next week you tell us by the end of next week what happens i'm gonna tell you guys i'm gonna send your shirt i'll ship it over well no don't do that because i need you to make money i don't want you to put any extra money into this i appreciate the heart and i would like it we'd frame it or something but i don't need you okay you're doing 200 shirts 200 shirts how long until you think you sell 200 i think less than a week okay by the end of next week i want to see proof i will show you guys i want to see proof and this video won't have come out and by then so um because we're really ahead which is yay that's nice and i'll put in the pin comment and you're gonna prove to the audience whether or not this is actually a successful thing i'm very nervous are you planning to get more micro piggies or something yeah i think that's it just that one okay so you're not into it i i like seeing the payments it's it's helping me stay aboard the money what about the work behind the money i don't like being mean i don't like doing that okay well but some people are into it so it makes me happy that at least he's happy well what's scaring me it's like the two thousand dollars that you get a month and you need two thousand four hundred to survive and that's not making any progress on taxes or anything uh requires this debt piggy thing if you stop that he stops it then we're like a thousand dollars in the whole thousand two hundred something like that and that's just a disaster then we need to make like two thousand dollars minimum yeah extra a month in our pockets after taxes after whatever and you need to be setting money aside for taxes like yes in california they don't have the nicest taxes either for businesses and stuff so it's like this is it's a nightmare it's a nightmare i need at least ten thousand dollars i just wish you were working a job i'm sorry i don't want to crush any small businesses dream i one thing i would say is if i could go back i would start my business with a savings account i started with zero dollars i would have changed that if i knew better i would have not spent my unemployment money because that's when i came up with a business concept unemployment gave me sixty thousand dollars because at the time during covid california was giving everyone six hundred dollars on top every single week of what everyone was getting monthly plus the extra federal money yeah so were getting around five to six thousand dollars every month for the entirety of 2020 i would have saved that money to start a business it was until the end with it instead so my expenses of time including my credit cards were four thousand dollars so i had an extra thousand thousand five hundred every month that i used to buy a car i got a root canal i bought my grandma furniture maybe i i spent a little on clothes i maybe i spent a little i spent a lot on clothes and then And I took a road trip across California.

55:26And then by the end of that year, when unemployment ended, I got COVID finally. And I was quarantined for a month. I had$100 left. And I thought, what the hell do I do? Either one, go back to my job as a behavior therapist for children with autism, which I hated and I quit. And that's how I started this whole journey. And or I can open a business, work for myself. And that's what I decided to do. I originally wanted coffee shop I didn't have money So I did juice Stop I know I appreciate the entrepreneurial spirit This is the scary part at some point I think you need to realize Is it worth continuing or not I hope it's worth continuing I do I'm rooting for it I'm rooting for you There's also the real world And it doesn't really matter If I want to continue Or if you want it to continue The market will tell you So there is that There's also the fact You need to go bring in an extra You need to double your income right now Essentially To make up for uh little miss piggy like no longer wanting to give any money which could happen at any time like you don't need that thousand dollars is not guaranteed might move on to a different more exciting kink who knows so if i were to find other revenues should i keep going with my business should i keep the dream alive should and would and ken is completely different and you won't listen to should or what i what i will say is that sure so you can if you bring in an extra thousand five hundred hours a two thousand i would shoot for an extra two thousand dollars a month right now because i don't think uh my is going to last for long so it's just like okay that will at least know that we have an extra thousand dollars in our pocket oh that's all i need two two thousand dollars more that's all i need net net yeah so we can start paying our taxes and that's going to take what feels like forever to pay off start negotiating on our collections one at a time probably smallest the largest and that's already that's a whole thing within itself then start paying off the personal loans and merchandise oh my gosh it's just there's a lot but if you're able to bring an extra two thousand dollars a month and you know feel free to continue this thing but it's going to be an aggressively long process and i'd cut out any you do not need until then and i would eat as cheap as possible that is healthy when you go through our budgeting program you're going to find we're going to give you a menu that is meal prepping that you could do three hundred dollars for a single person two hundred fifty dollars actually but we stretch it to three hundred dollars by upgrading some things in there uh and snacks and desserts with beans are beans included i think beans are included thank you i was hoping there were beans on there of course that's great I'm excited to eat healthy and less I think that might make a difference that might make a difference not much maybe like a hundred dollars a month but still a hundred is something that's a thousand a year that's something more than a thousand but I could pay someone off so make more money and eat out less if you want your hammer financial score it's a link in the description below it is free what is happening i can't okay spending in a budget wasn't great not much went to debt when everything should be going to debt and you're eating now decently but a lot was also going to the business so it's kind of confusing three out of ten debt while you're in collections immediate zero ten and money to taxes so it's a zero out of ten emergency fund there's nothing in savings retirement there's nothing in real estate there's nothing oh that sucks hammer financial score 0.5 out of 10 join us for the post show oh my goodness where she's gonna this is gonna get weird but also check out all the links in the description below there are resources that i use or would use in specific situations including the best budgeting program in the history of the internet now join us for the post show today on the financial audit post show you're gonna have to freehand for this because i don't think i'm necessarily into it the Pigs are just into being called a loser with a small...

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