In short
Financial Feminist episode 259 explains “financial survival/scarcity mode,” how to recognize it, why it happens psychologically, and a step-by-step way to get out of it.
Guest backgrounds
No guests are interviewed; it’s hosted by Tori Dunlap (founder of Her First 100K).
Key claims
People aren’t “bad with money”—they’re overwhelmed and reacting due to not knowing their numbers. Avoiding money creates more stress than looking at it, likened to driving without a gas gauge or fearing an unseen monster. Structural factors (e.g., sexism/racism, low wages, high costs) and shame/guilt drive avoidance.
Notable examples
Anxiety about opening bills; ignoring bank logins; using credit cards as a “bridge”; internalizing “I’m a failure.” Action plan includes a “money date” (review transactions, patterns, forgotten purchases, recurring expenses, fraud), set specific/timely/mission-driven goals, and start with small wins plus Tori’s free five-day debt challenge.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOWelcome and Overview
0:49 to 2:06
Introduction of Tori and the focus on financial survival mode.
“One of the things that so many business owners believe they need is a custom bespoke website that they have hired somebody to code for them.”
Understanding Financial Survival Mode
2:06 to 3:06
Explore what financial survival mode looks like and its impact.
“And today we're talking financial survival mode.”
Signs You're in Financial Scarcity Mode
3:06 to 6:00
Identify key signs that indicate you're in financial scarcity mode.
“The first emotional and practical sign is you feeling anxiety anytime you check in on your money.”
Five-Day Debt Challenge Resource
6:00 to 6:46
Introduction to the five-day debt challenge to aid financial management.
“I want to give you a resource right now because we've done all of this emotional upheaval, okay?”
Psychology of Financial Scarcity Mode
6:46 to 8:02
Understand the psychological impacts of living in financial scarcity.
“a five-day debt challenge, I promise you it's going to help.”
Shifting Your Perspective on Money
8:02 to 12:30
Learn how to change your mindset about money and stress.
“We get stuck in the scarcity mode of feeling lazy, a feeling unmotivated, a feeling stressed because there are so many factors that put you in financial scarcity mode that you have no control over.”
Shifting Your Perspective on Money
14:01 to 14:48
Learn how to change your mindset about money and stress.
“I am so excited to restock my summer pieces from Quince.”
Shifting Your Perspective on Money
14:50 to 15:03
Learn how to change your mindset about money and stress.
“That's Q-U-I-N-C-E dot com slash ffpod for free shipping and 365 day returns.”
Understanding Your Money Date
15:11 to 22:08
Learn how to effectively assess and manage your spending habits.
“So when I was talking about knowing how much gas is in your car, knowing what the monster looks like.”
Understanding Your Money Date
22:55 to 24:14
Learn how to effectively assess and manage your spending habits.
“You think you know a browser, but Gemini and Chrome, that's new.”
Show all 14 chapters
Creating a Concrete Financial Plan
24:23 to 28:01
Explore actionable steps to enhance your financial strategy and achieve goals.
“Speaking of that plan, we need a concrete plan not only to achieve our goal, but we need a plan for like now.”
The Importance of Accountability in Financial Growth
28:01 to 28:59
Learn why having support and accountability is crucial for managing debt and financial success.
“This is where we need support, where we need accountability.”
Understanding Financial Mindset and Trauma
29:00 to 29:55
Explore how emotions and financial trauma impact your relationship with money and success.
“to understand that money is not just about numbers.”
Transforming Your Money Mindset
29:56 to 30:29
Discover how to acknowledge and work through financial trauma to better your financial situation.
“As we wrap up, team, I'm so proud of you.”
Transcript
Automatic transcript. May contain errors.0:00Tiffany Aliche:You're not bad with money. You're just trying to survive in a system that wasn't built for you. I have taught millions of people how to overcome financial survival mode. And today I'm sharing the exact tips and tricks I've taught women to go from scarcity to freedom over the next 25 minutes. But first, a word from our sponsors. Fourth of July savings are happening now at the Home Depot with select appliances starting at$398. Plus, get free delivery on appliance purchases of$398 or more, no membership required. Upgrade your kitchen with a modern and sleek GE profile refrigerator featuring hands-free autofill for the perfect pour every time.
0:33And make laundry day easier with two-in-one washer-dryer combo innovation that completes laundry in about 90 minutes. Shop top brand appliances now at The Home Depot. Offer valid June 17th to July at the US only C-Store online for details.
0:46Tiffany Aliche:This podcast is brought to you by Squarespace. One of the things that so many business owners believe they need is a custom bespoke website that they have hired somebody to code for them. And I'm here to tell you that, yeah, you need a website that's functional and beautiful, but you don't need to pay somebody to code. This is where Squarespace comes in. When I first started Her First 100K, I turned to Squarespace. They were the first investment I ever made in our business to start and grow. And they had so many incredible tools baked in. You can buy domains on Squarespace. They have SEO tools that you can use to get seen.
1:18Tiffany Aliche:And they have cutting edge design tools that don't require you to know anything about code. Head on over to squarespace.com for a free trial, and when you're ready to launch, use offer code FFPOD to save 10 % off your first purchase of a website or domain.
1:44Tiffany Aliche:Hi, financial feminists. Welcome back. If you're new, my name is Tori. I run Her First 100K, which is a money and career platform for women. I believe I was put on this earth to fight for Women's Financial Rights. My work has been featured in the New York Times, Good Morning America, CNBC, The Today Show, and more. And I've taught over 5 million women to be better with money through my New York Times bestselling book and this podcast, Financial Feminist, the number one money podcast for women in the world. And today we're talking financial survival mode. So before we can talk about how to get out of it, we got to talk about what it is.
2:11Tiffany Aliche:Financial survival mode is kind of what it sounds like. You are just making game time decisions. You are going from day to day, maybe even moment to moment, and you never feel like you're financially ahead. You are constantly reacting rather than acting. You never feel in control of your money. You feel instead like money controls you, and you are living paycheck to paycheck. It might be literally paycheck to paycheck, but probably most likely, you just have no idea what's going on with your money. So when boxes arrive at the door, you're like, I don't remember what's in them. Or when you check your bank account, if you check it at all, you're like, I don't know where my money went.
2:50Tiffany Aliche:And if this sounds like you, then you need to stay for this whole episode because we're going to fix that. So now that we know what financial scarcity mode actually looks like, let's talk about if you're in it, how to know if this is something that is impacting not only your money, but just your mental health and general well-being. The first emotional and practical sign is you feeling anxiety anytime you check in on your money. So you feeling anxious when you open your bank account. You feeling anxious when you look at your credit card statement. You feeling anxious when you get physical mail and they look like bills.
3:24Tiffany Aliche:If this sounds familiar, you're probably living in financial scarcity mode. Second example is if you're not looking at anything at all. If you're like, oh, yep, those look like bills. I'm not going to open them. Or I know my bank account or my student loan balance is crazy. I'm not going to log in. I'm not going to check out of my money. This is like the accelerated version, which is not only do you feel anxiety about your money, you feel anxiety about what you think is going on with your money. Like money has caused you to feel so anxious that you're not even paying attention to it anymore. You don't even know what it looks like.
4:00Tiffany Aliche:If that is happening to you, if you have fully ostriched yourself, meaning that you have put your head in the sand and you've dug your heels in and you're acting like your problems don't exist, you're in financial scarcity mode. Absolutely. The third sign that you might be in financial scarcity mode is if you're using your credit card to bridge financial gaps, meaning, oh, I don't know how I'm going to afford this thing I want. So I'll just put it on a credit card and I'll figure it out later, right? The credit card has now become the safety net that is not actually a safety net. It's the thing that you are using as a crutch or as that just, okay, I'll figure it out later kind of procrastination mode around money.
4:45Tiffany Aliche:And the final sign that you're in financial scarcity mode is if you feel like you're bad with money. And not only you feel like you're bad with money, but you've internalized that as your identity. I see this happen with women all the time. They don't just think they failed, which might be a fact, right? I failed at this thing. But you internalize it as I am a failure, right? As opposed to thinking, you know what? I don't have the skills right now to be good with money. You just go, I'm bad with money. That's an internalized identity, right? Or you believe you were born with the good with money gene or the bad with money gene.
5:25Tiffany Aliche:Here's the deal. Getting good with money is a skill just like any other skill. Like playing an instrument or learning a language. These things are learned skills. But if you're feeling like you're bad with money and you've internalized it, you're just actually overwhelmed. You're just actually overwhelmed and you don't know where to get started. And all of those things, if you're experiencing one or many of these, then you are in financial scarcity mode. Before we keep going, I want to give you a resource right now. We're going to spend the rest of this episode talking about all of the things you can do to get out of financial scarcity mode.
6:00Tiffany Aliche:I want to give you a resource right now because we've done all of this emotional upheaval, okay? And I want to make sure that you have something that you can start doing to immediately make you feel better about your money, okay? It is our five-day debt challenge. If you go to herfirst100k.com slash FFpod, financial feminist podcast, herfirst100k.com slash FFpod, you can sign up for this free five-day debt challenge, okay? It is going to give you step-by-step ways to start eliminating your debt, start paying it off, and potentially save thousands, if not tens of thousands of dollars on your debt with interest rates, with all of that.
6:37Tiffany Aliche:So if you are overwhelmed, especially when it comes to debt, student loan debt, credit cards, any of that, stay tuned for the rest of this episode. But also, while you're listening, go to herfirsthundredk.com slash ffpod, sign up for that a five-day debt challenge, I promise you it's going to help. Okay, let's talk about the psychology of what's going on here with this financial scarcity mode, okay? The scarcity mindset that's happening right now is narrowing your decision-making. It is putting blinders on you to the point where you're so laser-focused, but in a way that's keeping you reactive rather than proactive, right?
7:15Tiffany Aliche:Money is controlling you rather than you controlling it, right? It's like, I never have enough money or I don't know what's going on with my money. All of these are what's going on in your brain that are preventing you from taking ownership because money is in control right now. Money is controlling your decisions, controlling your mindset, rather than you taking control over it. And at the end of the day, you need to know that you're not lazy, you're not irresponsible, you are not bad with money, okay? You're doing really well. You're doing great, okay? You're just in survival mode. Your brain is doing exactly what it thinks it needs to do in order to survive.
8:02Tiffany Aliche:We get stuck in the scarcity mode of feeling lazy, a feeling unmotivated, a feeling stressed because there are so many factors that put you in financial scarcity mode that you have no control over. This is why I feel so gaslighty when you hear financial experts tell you, well, just work harder or stop buying lattes, right? Because we know that there are structural factors at play here, like low wages, high cost of living, racism, sexism, ableism, homophobia, climate change, war, natural disasters, like all of these things have a much bigger impact on your money than whether just like you have a good budget.
8:40Tiffany Aliche:There's also emotional factors here. When I ask people what is the number one emotion that they associate with money, it is not joy. It's not ease. It's not abundance. It's not excitement. It's shame and guilt every time. Shame, guilt, embarrassment, this fear of looking at numbers, this avoiding your problems. And my first tip for you, I'm going to insert it right here, okay, as we're talking about all of the ways you're getting stuck in scarcity mode, is that you feel like looking at your money is the cause of your stress. So that's why you're not doing it, right? You think, oh, I don't want to look at my money.
9:22Tiffany Aliche:I don't want to look at my credit card statements or my debt balances or my bank account because that will cause me stress. So your brain has associated money and looking at your money with stress. So you avoid it. Your brain doesn't like feeling uncomfortable. Like that's evolution. Okay. So your brain tells you doing that thing makes you stressed. So don't do it. I'm here to tell you you're wrong. Your brain is incorrect. Your brain is lying to you. The cause of the stress is not looking at your money. The actual cause of your stress around personal finances is because you have no idea what's going on with your money.
10:05Tiffany Aliche:That's what's actually causing you stress. The metaphor I like to give is I'm driving a car, right? And I'm going on a road trip, but I don't have a gas gauge in my car. So I'm just driving and I have no idea when this car is going to break down. Okay? I could get two miles. I could get 200 miles and end up broken down on the side of the road at 2 a.m. with no cell service. That is more stressful than a gas gauge that says, hey, you're at a quarter tank. Or, oh, my light, my empty light is on and I need to get gas soon. that is actually less stressful because at least you know what's going on, right?
10:50Tiffany Aliche:Oh, okay. I do need gas soon. And that's a little nerve wracking, but I know there's a gas station in a mile. That is less stressful than, I don't know, like raw dogging life and just being like, I could break down at any time, right? Oh, I'm going to spend money on this thing. I don't know if I can afford it. That's what's happening. So you're thinking, oh, I'm stressed with money. I'm stressed looking at my money money stresses me out. So i'm not going to look at it No The stress you're feeling is actually because you're not looking at your money My second metaphor if the car one didn't connect with you is horror movie monsters, okay?
11:29Tiffany Aliche:It is scarier to not know what the monster looks like We've all seen the horror movie where we never see the monster Right, we never actually see what it looks like. That's a lot scarier right? If we know what the monster looks like, we can at least know how to kill it, right? We can at least know how to run away from it or what we need to do, what the plan is. So if you've been using the ostrich effect as your excuse, I'm going to bury my head in the sand. I'm going to act like my problems don't exist. And you think that's why you're stressed with money. You're not. You're stressed about money because you're not looking at it.
12:04Tiffany Aliche:You're stressed about money because you're avoiding it. You're stressed about money because you have no idea if you can actually afford the very things that make life worth living. And nothing tastes worse than a pina colada on the beach with a side of guilt, right? Nothing tastes worse than you having a beautiful vacation or going to the Aeros tour and then getting a huge credit card bill later because you had no idea what was going on with your money. Okay. So how do we get out of financial scarcity mode? this section is the actionable part of this episode okay this is your homework we want to make sure that this is doable for you and we want to make sure that this is a positive experience so i know you listening you're overwhelmed with money you probably wouldn't be listening to this show if you didn't feel a little bit of stress about what's going on with inflation and how expensive things are but also just managing the money you do have and this is where I have used and recommended Rocket Money for years now.
13:07Tiffany Aliche:One of my favorite things about Rocket Money is that they're tracking subscriptions and they have the ability to cancel unwanted ones within the app in just a few taps and they've saved users over$880 million in canceled subscriptions. That's almost a billion dollars. They also have the ability to automatically categorize your transactions plus customizable categories and tags to actually reveal your spending patterns so you can make great changes. Rocket Money users save$70 on average within the first 30 days when they create a financial goal inside Rocket Money. Rocket Money is a personal finance app that helps you find and cancel unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings.
13:48Tiffany Aliche:Let Rocket Money help you reach your financial goals faster. Join at rocketmoney.com slash FFpod. That's rocketmoney.com slash FFpod. rocketmoney.com slash FFpod. I am so excited to restock my summer pieces from Quince. I'm literally looking at their website tonight to decide what I need because I have their tank tops and I absolutely love those. I've kind of like worn them into the ground. I'm thinking jeans. I'm thinking some more like tank toppy type shirts that are really cute. I'm so excited for Quince summer looks. The other thing I love that I've been living in from Quince is their linen pants.
14:25Tiffany Aliche:Oh my gosh, they have an elastic waist. So when I go to Italy and eat a bunch of pasta or eat a bunch of poke in Hawaii, they've got me covered, but they're still so light. Everything at Quince is priced 50 % to 80 % less than similar brands. And they work directly with factories and they cut out the middlemen. So you're paying for exceptional quality, not any brand markup. Make your summer wardrobe feel easier. Go to quince.com slash ffpod for free shipping on your order and 365 day returns. That's a full year of returns. Now available in Canada too. That's Q-U-I-N-C-E dot com slash ffpod for free shipping and 365 day returns.
15:03Tiffany Aliche:Quince.com slash ffpod.
15:11Tiffany Aliche:So when I was talking about knowing how much gas is in your car, knowing what the monster looks like. The easiest way to do this is through what I call a money date. This is my signature practice. We have an entire chapter in my book that goes into more detail about this. But basically what a money date is, is you want to date with your money. You're looking at what's going on with your money. You're looking at your spending. First things first, you need to know where your money's currently going, right? What's coming in and what's going on? Where are you spending your money? And are you spending your money on things that actually bring you joy.
15:44Because if not, change it.
15:47Tiffany Aliche:If you have an idea of where your money's going, you need specifics. You need to distinctly know where your money's going. It is hard to keep track of your spending with guesses. Guesses are not real answers. So this means pulling up your transaction history, pulling up your budgeting tool, any data you have about where your money's going. Now, before I go any further about what this money day looks like. If you are so far into financial scarcity mode that I just said that, and the very prospect of doing this makes you break out in hives, make it something you look forward to. Wrap yourself in a down comfort or cocoon.
16:25Tiffany Aliche:Order takeout from your favorite restaurant, okay? Say, this is the time I'm going to look at my money. And I promise both Tori and myself that I'm going to do this without judgment. I'm not going to yell at myself. I'm not going to beat myself up. I'm just going to look at my spending, look at my money like I'm an anthropologist in my own life. Like, oh, interesting. She spent money that she did not have because she had a really shitty day at work. Interesting. That's it. Okay. When we're doing this money date, we're looking for a couple of things. One, we are looking for patterns. Again, are you spending money emotionally?
17:01Tiffany Aliche:Do you hate your job and it causes you to spend more money? Is the world shit and it causes you to spend more money? The answer is probably yes. When you're with that one group of friends, do you spend more money? Are there specific days or seasons that you spend more money in certain places? Okay, then your budget needs to account for that. That doesn't mean necessarily you can't spend your money. For me, like summer, I'm going out a lot more. I'm going out to eat a lot more. My spending is going to be higher. That's okay. I just need to account for that. The second thing is you're looking for purchases you completely forgot about.
17:31Tiffany Aliche:Like, you blacked out. You're like, I don't remember doing that. I don't remember purchasing that thing. I don't even know what this box is on my front porch, right? If you're like, oh, that dress, I had to have it. And now you kind of forgot you bought it, right? Or maybe it's like that coffee that you keep spending money on in the middle of the day that you don't really need because your caffeinated body is like, no, I'm good. I don't need more of this. But you're like, this is my excuse to like take a walk. Those are the kind of purchases we're talking about. The purchases you forget are the ones that are so mindless that they're not actually benefiting your life.
18:08Tiffany Aliche:And we're also looking for recurring expenses, okay? Maybe you forgot about that free trial. Maybe you signed up for Starz a year ago to watch Moulin Rouge and then forgot to cancel it until just now. Definitely not talking about anybody I know. Cancel them. You're not using them. You're not using that. And you're also looking for fraud or inaccuracies. We're looking for double charges. We're looking for missed refunds or anything that seems off, okay? beyond just getting clarity on these spending habits, you're using a money date to reflect on how your spending makes you feel, but also your progress towards goals.
18:41Tiffany Aliche:Because this right here, if you've been like half paying attention, I need you to come back. The reason we do this money date is yes, optimization and looking at our money and setting goals, blah, blah, blah. But the other reason we do it is because you have no idea how much progress you're making unless you know how much progress you're making. Again, I know it sounds obvious, but the amount of people who embark on a savings journey or a fitness journey, right? There's a reason if you are trying to get stronger, you take photos when you first start. Because when you live your life and when you're in your body every day, nothing feels like it's changing.
19:18Tiffany Aliche:So you don't feel motivated to keep going, right? Because you don't know what's happening. But when you look at your progress photos or when someone comes up to you and says, oh, you're looking really strong, right? Like that validates all of the hard work you're putting into this. It's the same thing with money. You have to see, oh, I paid off$500 of debt. Great, right? You're going to keep motivated that way. So that's the other reason we do the money date. We do the money date to optimize and set goals and blah, but we also do it so that we keep going, that we feel motivated and strengthened in our financial resolve so that when shit gets hard, it's easier to stay the course.
19:59Tiffany Aliche:And again, we are not judging ourselves. We are just noticing what's going on. So with our money date, we're reflecting on our spending. We're checking in. We're also setting goals. A quick way to set sustainable goals, okay? We have done other episodes about this, other videos about this, but my favorite way to set goals is making sure that you are specific, timely, and mission-driven. specific meaning that you have like a specific dollar amount. So whether that's, I want to save X amount of money or I want to pay off X amount of debt. Timely being the time period I want, for me, it was 100K at 25, right?
20:34Tiffany Aliche:That was very specific. It was specific and timely. I knew the exact amount of money and then the exact timeline. Okay. So maybe it's, I want to pay off my$10 ,000 of credit card debt in the next six months. Okay. And the last thing, this is the thing everybody misses, okay, is I need you to have a mission behind this goal. It is not enough to just say, I'm going to be better with money because that's not achievable or measurable. What does being better with money even equate to, right? There is no check mark that you can make that says, yep, I'm better with money, right? Or like, I want to save.
21:12Tiffany Aliche:Okay, that's better, but that doesn't tell me anything. So we want it to be specific, timely, but also we want to give ourselves a reason to care. Because when shit gets hard and when you want to give up, you need to remind yourself why you're doing this. For me, my 100K at 25, specific, timely, was so that I could start her first 100K and take it full time because I didn't like my corporate job anymore. I didn't want to do this anymore. So when you're setting goals, it's not enough to just make sure you know what the goal is. You want to make sure you know why you're doing the goal at all. My final tip for goal setting is a goal without a plan is just a wish.
21:55Tiffany Aliche:It's just a fantasy. So if you're like, yeah, I'm going to save 100K at 25 to quit my corporate job, but then you don't figure out what the plan to get there is, you may as well not set the goal at all. That's not going to actually help you. So if you know what you want to do or what you need to do with your money, set the goal and work backwards. Okay. I set my 100K goal at 22. I knew I had three years. Here's what I needed to be saving slash investing every single month in order to have that goal happen. You can do the same thing with debt. You can do the same thing with a savings goal. Okay.
22:30A goal without a plan is just a wish.
22:32Tiffany Aliche:And we have a great episode on goal setting. So if you want further listening on it, episode 207 with Caroline Adams Miller from January of this past year. It is phenomenal. It's so good. So if you're amped up about goal setting, that's a great resource after this episode.
Read the full transcript
22:52This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required compatibility and availability varies 18 plus.
23:17Tiffany Aliche:One of the most overwhelming parts about being a business owner is the admin. Oh my gosh, the payroll, the HR. They're the things that you don't realize you're going to have to do when you first start a business. The things that like are often overlooked. but as soon as you realize you have to do them, you're like, can't somebody just make this easier? Cue Gusto. When you run a small business, you're not just doing the job. You're also the hiring manager and the payroll department and the benefits team. But Gusto takes a few of those off your plate quickly and seamlessly. Gusto is online payroll and benefits software built for small businesses.
23:50Tiffany Aliche:It's all-in-one, remote-friendly, and incredibly easy to use, so you can pay, hire, onboard, and support your team from anywhere. And fun fact, we have been using Gusto for years now, and I can't tell you how much easier it makes all of our lives at Her First 100K. Try Gusto today at gusto.com slash ffpod and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash ffpod. One more time, gusto.com slash ffpod.
24:23All right.
24:24Tiffany Aliche:Speaking of that plan, we need a concrete plan not only to achieve our goal, but we need a plan for like now. Like what are we going to do in the next 30 days? Okay. You want to leave your money dates knowing exactly what you want to do with your money in the next month. So this could include concrete tasks like increasing your retirement account savings percentage. Just 1%. See how that feels. It could be opening up a high-yield savings account finally, okay? Herfirst100k.com slash FFPOD. We have our recommendation there. Maybe it's automating your investments, okay? Maybe it is paying off your high-interest credit card.
25:02Tiffany Aliche:We have more resources about how to do this, including a resource that is saving thousands of people tens of thousands of dollars in the next couple years at, again, herfirst100k.com slash FFPOD. We have tons of resources there. That is your link for all of the resources and all of our recommendations. Maybe it's that debt challenge. Maybe you're like, okay, my first piece of action is to go to that link and sign up for her first 100K, Tori's five-day debt challenge, okay? Use your money date to cross some of these things off your list. Because again, we want to see progress. We want to see development.
25:37Tiffany Aliche:So if your only goal for the next week is, I'm going to do this five-day debt challenge, I'm going to sign up and do every day. That's phenomenal. That's huge. That's more than most people are doing. All right. To summarize, step number one, create some space to breathe. Okay. Stop the bleeding, pause spending where you can, negotiate your bills, automate small savings. We're talking like$10 a week. Set up an automatic transfer from your checking account to your savings account. Step number two, know your numbers. Awareness is the opposite of avoidance. Just start with one category or one piece of debt during your money date.
26:13Tiffany Aliche:Step number three, get some small wins quickly. Okay. Momentum matters more than magnitude. Progress matters more than perfection. Okay. So pay off that tiny debt, sell something in your closet, move 50 bucks into savings, anything that reminds you you're capable of change. Sign up for that five day debt challenge and do all five days. These are the things we're talking about here. And again, this is where support and structure are going to mean the world. I have a confession for you. I am very self-motivated. I am a multimillionaire at 31. I became a multimillionaire at 27. I am so motivated to achieve my goals.
26:54Tiffany Aliche:And also my weakness is that if I don't have accountability, it's not getting done. So I went through a phase in my early 20s because I wanted to save money where I was like, I'm not going to sign up for the fitness class or get a gym membership. And instead, I'm just going to like do YouTube videos because those are free and I'm going to do workout home YouTube videos and that'll be fine. Here's the deal. It would be a half hour workout and I would stop five minutes in every time. I would get like five, 10 minutes in and I'd be like, that's good enough. And then I just, I would stop. And then the shame would kick in because I'm like, you can't stick to something for 30 goddamn minutes, Tori.
27:31Tiffany Aliche:Like, what are you doing? But it was because I didn't have accountability. There was nobody around me to keep me accountable. I didn't have like an instructor there teaching me. I didn't have other people who were doing the same thing. Okay. And I am so self-motivated. So if this isn't working for me and I'm good at this, that sort of learning is probably not good for you either. Okay. So you're watching this video on YouTube maybe right now. You're listening to this episode. This is where we need support, where we need accountability. This is why you're signing up for the five-day debt challenge, okay?
28:08Tiffany Aliche:Because you need me politely bugging you every day to take a look at your money. Not because you're weak, not because you don't have enough willpower, right? But because you need accountability. That's how brains work. We need accountability to achieve our goals. We need an expert guiding us. We need somebody who's going to make this easier on ourselves, who has built us the escalator rather than asking us to climb up flights of stairs. Okay? So don't be like me. Don't just watch the YouTube video and be like, cool, I'm done. I've learned everything. No, actually go do stuff. So again, that five-day debt challenge, it is a free resource for you.
28:46Tiffany Aliche:I expect every single person watching this who has debt to sign up because there's no reason not to. herfirst100k.com slash ffpod. I'm going to give you a resource where you can actually take this learning deeper and get unstuck. And with all of this talk about your mindset, it's really important to understand that money is not just about numbers. It's not about how good you are with math or how good you are at Excel. Money is about your emotions. It's about your psychology. It's about your financial trauma. So understanding that your mindset has everything to do with how financially successful you will or won't be, we got to get our brains right.
29:23Tiffany Aliche:We got to get our mindset right. Two episodes that are going to help you. We had incredible therapists and podcast hosts, The Shrink Chicks, on episode 88. We will link that down below to talk about financial trauma. So we all have it. We all need to know how to acknowledge it and work through it. And our first season, episode three, we guide you through the first money memory exercise. guys, if you haven't ever done that, if you're new to this show, if you haven't heard me talk about it or read my book, we guide you through that money memory prompt. I promise you it's going to absolutely transform the way you view your money.
29:57Tiffany Aliche:As we wrap up, team, I'm so proud of you. I'm so proud of you for un-ostriging yourself, digging your head out of the sand, and of acknowledging that financial scarcity mode is not working for you. Acknowledging that this current state of mind that this current environment is not productive or conducive to your success. And with that comes the ability for you to show up for yourself, to take your financial education seriously, and to start actually bettering your money. I'm here to guide you every step of the way. I'll see you in that five-day debt challenge, and I'll talk to you later. Bye. Thank you for listening to Financial Feminist, a Her First 100K podcast.
30:36Tiffany Aliche:For more information about Financial Feminist, Her First 100K, our guests, and episode show notes, visit FinancialFeministPodcast.com. If you're confused about your personal finances and you're wondering where to start, go to HerFirst100K.com slash quiz for a free personalized money plan. Financial Feminist is hosted by me, Tori Dunlap. Produced by Kristen Fields and Tamisha Grant. Research by Sarah Shortino. Audio and video engineering by Alyssa Midcalf. Marketing and operations by Karina Patel. and Amanda LeFue. Special thanks to our team at Her First 100K. Kaitlyn Sprinkle, Masha Bak-McGieva, Sasha Bonar, Ray Wong, Elizabeth McCumber, Daryl Ann Ingman, Shelby Duclos, Megan Walker, and Jess Hawks.
31:19Tiffany Aliche:Promotional graphics by Mary Stratton, photography by Sarah Wolfe, and theme music by Jonah Cohen Sound. A huge thanks to the entire Her First 100K community for supporting our show.
31:53I'll see you next time.
32:06extra initial plan term only greater than 50 gigabytes may slow when network is busy see terms
From the publisher
If you’ve ever felt like no matter how hard you try, you can’t get ahead — like you’re constantly putting out financial fires instead of building the life you want — this episode is for you. I’m breaking down exactly what financial survival mode looks like, why it’s not your fault, and how to finally get out of it. We’ll talk about the emotional and psychological patterns that keep you stuck, how to retrain your brain to take control of your money, and the simple, actionable steps you can start today to move from scarcity to stability. Because you’re not bad with money, you’re just trying to survive in a system that wasn’t built for you.
To get more resources including any freebies mentioned in this episode, head to https://herfirst100k.com/ffpod
00:00 — You’re Not Bad With Money (Here’s Why You Feel Stuck)
01:00 — What “Financial Survival Mode” Actually Looks Like
02:00 — Signs You’re in Financial Scarcity Mode
04:00 — “I’m Bad With Money” Is a Lie We’ve Been Taught
05:00 — Free Resource: The 5-Day Debt Payoff Challenge
06:00 — How Scarcity Mindset Affects Your Decisions
07:00 — Why “Just Work Harder” Advice Misses the Point
08:00 — The Real Source of Money Stress (It’s Not What You Think)
09:00 — The Gas Tank Metaphor: Know What’s in the Tank
10:00 — The Horror Movie Rule: Face the Monster
11:00 — How to Get Out of Financial Scarcity Mode (Step-by-Step)
12:00 — What a “Money Date” Looks Like
13:00 — How to Analyze Your Spending Patterns
15:00 — The Hidden Benefit of Tracking Progress
16:00 — Setting Money Goals That Actually Work
18:00 — A Goal Without a Plan Is Just a Wish
19:00 — Your 30-Day Action Plan for Financial Progress
20:00 — Small Wins Create Big Momentum
21:00 — The Power of Accountability (And Why We All Need It)
23:00 — The Role of Mindset and Financial Trauma
24:00 — Must-Listen Episodes to Go Deeper
25:00 — Final Pep Talk: You’re Doing Great
Learn more about your ad choices. Visit megaphone.fm/adchoices
