In short
Live money coaching with Tori (scarcity mindset, fear of touching savings, balancing saving vs living now/YOLO, and how to be generous without harming financial goals). She addresses women’s risk-taking and FOMO, plus practical rules for emergency funds and life insurance.
Guests
No named co-host guests. Guest content includes a voicemail from Madison, a laid-off listener (unnamed), Erica (question about generosity in scarcity), and Rachel (question about saving for retirement vs spending now). Tori is the only speaker.
Guest backgrounds
Madison is a 20-year-old college student who started a small photography business and an Instagram account. The laid-off listener saved an emergency fund and is unemployed, considering work or entrepreneurship. Erica has financial scarcity and wants a structured generosity guideline. Rachel wants to balance long-term saving with living now.
Key claims
Emergency funds are for real emergencies; scarcity mindset is “a liar” driven by fear; generosity should be budgeted; you can’t make decisions from scarcity; retirement goals should be made concrete (e.g., “65-year-old you”); savings can still feel rewarding via dopamine/progress; fear should be “seated” not fought.
Notable examples
Madison’s photography Instagram launch; COVID-era career pivots; budgeting generosity as a line item; avoiding donating that leads to credit card debt (debt-free couple example); “65-year-old Nana Tori in Italy” retirement vision; emergency fund cap: one year of expenses in a high-yield savings account; term life insurance for dependents.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Importance of Taking Risks
0:59 to 2:04
Tori reflects on the value of taking risks based on a listener's experience.
“We do quarterly leadership retreats at Her First 100K where we lock in for full days of strategy.”
The Importance of Taking Risks
2:17 to 3:01
Tori reflects on the value of taking risks based on a listener's experience.
“Squarespace has sponsored us for five years.”
The Importance of Taking Risks
3:07 to 6:30
Tori reflects on the value of taking risks based on a listener's experience.
“I've been consuming and enjoying your content for about a year and a half now.”
Advice for the Laid Off
6:31 to 12:39
Tori offers advice to a listener hesitant to use savings after being laid off.
“case scenario, we go to what's the worst thing that can happen.”
Balancing Generosity and Financial Goals
15:26 to 24:14
Tori discusses how to manage a scarcity mindset while remaining generous.
“I love your podcast and how it destigmatizes the pursuit and prioritization of money and how that's not a bad thing.”
Balancing Generosity and Financial Goals
24:18 to 26:29
Tori discusses how to manage a scarcity mindset while remaining generous.
“And David and John talked about how they would go to these galas and donate all of this money to these really, really reputable in-need organizations.”
Balancing Generosity and Financial Goals
26:32 to 27:27
Tori discusses how to manage a scarcity mindset while remaining generous.
“Squarespace has sponsored Financial Feminist for five years.”
Balancing Generosity and Financial Goals
27:30 to 28:34
Tori discusses how to manage a scarcity mindset while remaining generous.
“First 100K where we lock in for full days of strategy.”
Balancing Saving and Living Now
28:49 to 36:29
Discover how to balance saving for retirement while enjoying life today.
“Of course, I want to be able to, you know, pay my medical bills and not suffer and live a great life and run retirement.”
Emergency Funds and Financial Resources
36:30 to 38:23
Understand the importance of emergency funds and explore financial resources.
“You can take an hour, you can sit down, and you can actually do this plan.”
Show all 11 chapters
Emergency Funds and Financial Resources
40:05 to 40:47
Understand the importance of emergency funds and explore financial resources.
“Grab that boho look for that rooftop dinner, those sandals that can keep up with you, and hang some string lights to give your patio a glow up.”
Transcript
Automatic transcript. May contain errors.0:00If you want financial coaching directly from a multimillionaire who's helped 5 million women be better with money, then you're going to listen to this episode.
0:11Tori Dunlap:Hi, I'm Tori. I'm a New York Times bestselling author. I'm a money expert. And today I'm answering your questions. We are talking about scarcity mindset. We are talking about the fear of touching your savings. We are talking about how to save for retirement slash pay bills, but also the FOMO of missing out on life now. So if you've ever had questions for me, we're going to do some live coaching here in this episode. And feel free to drop any questions you have based on these questions, based on anything going on in your financial life. You can do that on YouTube if you're watching right now. Or you can go to speakpipe.com slash financialfeminist and submit your voicemails there.
0:45Tori Dunlap:But first, we got to start with a win because I don't know about you. I need to hear that good things are happening. Okay, so let's listen to this win from Madison. in.
0:56But first, a word from our sponsors. We do quarterly leadership retreats at Her First 100K where we lock in for full days of strategy. And listen, if you've ever been in an eight-hour meeting about the future of your business, you already know you're not remembering everything. You think you are? You're not. And the frustrating part is the best, most important decisions, they happen in those rooms. I used to walk out feeling good and then two days later be like, wait, what did we actually decide? So I stopped relying on my brain alone. Now I use the Plod NotePin S. It clips on and with one press captures everything, of course, with everyone's consent.
1:33And afterward, I don't have to piece things together. I get a clean breakdown of what actually mattered, what we decided, and what happens next. And if I need to find something later, I don't have to scroll through anything. I just ask a question and it pulls the exact answer in seconds. Or I can send the full summary to my team so we're all working from the same page. No more 10 p.m. Slack messages. Like, wait, are we aligned on this? Because now we actually are. And honestly, it's the difference between sitting in a conversation and actually being present in it. It's got 98 % transcription accuracy and works in person, over the phone, and on Zoom.
2:04Go to plaud.ai and use code FFPOD for 10 % off. That's P-L-A-U-D dot A-I slash FFPOD. This podcast is brought to you by Squarespace. Squarespace has sponsored us for five years. So if they've been sponsoring us for this long, you know that we use and love them. Squarespace helps you offer services to get paid all in one place, and they have cutting-edge design tools so that you can build a bespoke website that perfectly fits your brand or business. You can also buy a domain on Squarespace. They're a fantastic source of beautiful websites. And whether it's a portfolio or your side hustle or your fully-fledged seven-figure business, Squarespace has the tools you need to grow and expand.
2:46We've loved Squarespace and they were their first investment we ever made in our business. And if you need a website, you need Squarespace. Head on over to squarespace.com slash FFpod for a free trial. And when you're ready to launch, use FFpod to save 10 % off your first purchase of a website or domain.
3:07Hi, Tori and team. I've been consuming and enjoying your content for about a year and a half now. I'm a 20-year-old college student who recently took to heart your millionaire mindset advice and took a risk. My risk was to start a small photography business and make a public Instagram account for it. It's so scary putting something you were trying to do out there for everyone to see and form opinions on. I started my Instagram account about two days ago now, and I honestly have gotten nothing but joy from it so far. I'm gaining followers of friends and family, and my high school senior photographer actually reached out and said he was excited to see my photography journey grow, which was so full circle for me.
3:44Thank you so much for the advice. And I'm excited to start my new side hustle and listen to more episodes of Millionaire Mindset. Oh my gosh.
3:51Tori Dunlap:Okay. I love this. First of all, Millionaire Mindset is our series that we launched last year. And by series, I mean one episode because we haven't got a chance to do more episodes yet. But if you're excited to hear more episodes, especially in the new year, let us know. That was like our test pilot episode to see how you all would like it. And it sounds like not only are you loving it, but you're literally using it to make changes. So this makes me really happy. Okay, here's the deal. When it comes to taking risks, I talk about in this episode, and we'll drop it down below, I think it truly is one of the most valuable episodes we've ever done.
4:21Tori Dunlap:Because we as women are conditioned to play it safe. And I know you know that. I know you know that psychologically, that you have to get out there and put yourself out there to get what you want. But I don't think any of us realize just how systemic that belief is. Even when I started her first 100K and her first 100K started to gain prominence, my parents were very, very concerned about the attention I was going to get. And not in a way that's like, okay, she's an only child theater kid, give her less attention. But is she going to be a target? Is she going to be someone who other people don't want to not only like, but who other people want to commit violent acts towards.
5:07Tori Dunlap:This is something that my parents were very, very concerned about and continue to be concerned about. And it is a very good example of the kind of risks that are very real that, unfortunately, if we want to do certain things, we have to put ourselves out there. And with Madison's case, the risk is a little bit smaller, but the risk feels very life or death. It's like, oh my gosh, are people going to talk about me behind my back? Are people going to make fun of this business that I'm launching? If this business starts to make money, are people going to be like, who does she think she is, right?
5:37Tori Dunlap:It's just so ingrained in us to worry about what everybody thinks, but also because sometimes these risks feel very acute if you're a woman compared to a man who gets to take risks all the time with no threat to his safety or career or life. But we have to take risks as women, even in a society that's unfair, even in a system that sometimes does not support that risk-taking, we have to get comfortable taking risks. And one of the actionable things we talk about in that episode is just taking one risk, like very small that week and just seeing how that feels. And so I love that Madison said, you know what, enough's enough.
6:14Tori Dunlap:I'm going to actually start this side hustle that I've been meaning to start, which is by the way, the same thing I did with her first 100K. I've been talking about starting a blog forever and was just like, okay, I'm done talking about it and I'm going to do it. And it's already actually making her life better. And that's the other thing about risks is we always go to worst case scenario, we go to what's the worst thing that can happen. And we very rarely think what's the best thing that can happen. And it sounds like Madison's having a kick-ass time doing her side hustle. And I love that for her.
6:44Tori Dunlap:And I also want that for you. So again, you can listen to that first episode of Millionaire Mindset all about taking risks, getting comfortable doing that, working through your mindset around risk-taking, and we will drop it down below. Okay, let's take our first question. This is all about being afraid to touch savings because of the volatile market it right now. Hi, Tori. I was recently laid off, and while I'm grateful to have saved some money beforehand, I've been hesitant to touch it because of the volatile job market. I've always hustled on the side, but lately I've felt stuck with unemployment as my only income.
7:19I'd love any advice you have for women in my situation, whether it's getting back into the workforce, exploring entrepreneurial opportunities, or making thoughtful money moves during uncertain times. Even small steps to regain a sense of control feel huge right now. Thank you so much for any insight you can share.
7:39Tori Dunlap:First of all, speaking of side hustles, I want you to read audiobooks. Like I want our previous person to read audiobooks. Your voice is so soothing. Okay, I'm really sorry you got laid off. I am unfortunately getting a lot of these types of messages. We are recording this in the midst of a government shutdown that hope to God is not still going on when this episode comes out. But there's just a lot of unknown right now. There is a lot of unknown. And when it starts impacting you, it's just, it just sucks. And so I'm sorry. I first want to remind you that you saved an emergency fund for a reason.
8:15Tori Dunlap:And to applaud you for saving for a rainy day, that rainy day has now come. I know so many people who save their emergency funds, but then feel bad when the emergency happens. They're like, I did all this work to save this amount of money. and now I'm gonna have to touch it. I'm gonna have to be back at zero. And I'm like, no, you're not back at zero. You're actually preventing yourself from more stress and more debt or taking on costly debt to pay for your expenses. So I want you to view this as a win that you did the necessary things to protect yourself should something happen. And if you need to use those savings, there is nothing wrong with that.
8:57Tori Dunlap:And when COVID started in 2020, I think a lot of us started to realize that the way we were working did not work for us. And what I mean by that, I quit my job literally like four or five months before the pandemic happened. because all of the things that happened amidst the pandemic, I was already experiencing in terms of being in an office, in terms of showing up every day to my corporate job, being in an environment that didn't really respect me, right? And I think 2020 asked a lot of women and especially a lot of caregivers. And we started to question, like, is this working for us? is going into a job that we don't really like, that we don't get to choose our hours, and we don't get to have a lot of flexibility with, and we have a limited amount of vacation, and I don't really like my boss, and I don't really feel motivated by the work, and it's not really mission-driven.
9:58Tori Dunlap:Is that working for me? And I think a lot of women realize, no, it's not. And I think we're having a similar thing now with Trump being re-elected, where we're all like, man, is this what I want to be doing? Like, is corporate and is a traditional nine to five even something that is working for my life? So I don't want to say everything happens for a reason because that's sometimes not helpful. But this is a moment in time for you to ask yourself, okay, I am being forced to restart or I'm being forced to pivot. What do I actually want that pivot to look like? Because when shitty things happen to us, they're always going to teach us something.
10:46Tori Dunlap:They're going to be shitty and also they're there to teach us something. They're there to ask us what's really important. What do we really want out of our lives. And this might be the perfect time to ask, yeah, is it time for me to potentially start freelancing? Is it time for me to invest in that business I've always thought about? Or at the very least, is it time for me to find a job that aligns with my goals, that aligns with what I want to do? And maybe that was your job you had. And that's really shitty. If you liked your job and then still got laid off, that just feels awful. That's like getting broken up with by the boyfriend, your best boyfriend of all time.
11:29Tori Dunlap:But it's always a good time when life forces you to reset to ask yourself, what do I actually want? So that's my advice to you. Sit down, journal, make a safe space for yourself and go, what about my job did I really like? What about my job did I not like? What do I want my life to look like now? And what goals do I want to pursue? We also have a great episode upcoming with Claire Wasserman from Ladies Get Paid. And one of the things she talks about when kind of resetting your career, whether that is a career pivot, whether that's a layoff, whether that's something else, is making sure that you have a project that has nothing to do with work.
12:11Tori Dunlap:Because you need to keep your brain active. You need to keep doing things because momentum feeds momentum. But the process of looking for a job is very draining. So find a personal project. Both so that you can talk about something in interviews other than work that makes you look like a more well-rounded person, but also because like, I need you to have something that isn't just, oh, I'm sitting and applying for jobs and going to networking events. So maybe that is, you know what, I'm going to take a pottery. Or maybe that is, I am going to learn how to play the piano. Or maybe simply it's, I'm going to work on a puzzle today.
12:48Tori Dunlap:But I need you to have some sort of personal project that you really feel motivated by, that you feel inspired by, to keep you going. And maybe that personal project is a business. Maybe that personal project is something that could lead to a job opportunity. But do it because you want to do it. Okay, let's take our next question. This is all about the scarcity mindset. We just did an entire episode about financial scarcity, about how to overcome that. So before we even listen to this one, if you're feeling that way, if you're in scarcity mode, if you are either living paycheck to paycheck, or you're so scared to look at your money and you're burying your head in the sand, you're doing the ostrich effect, we will see you over on that episode.
13:26Tori Dunlap:That is episode 259. And I would really recommend taking a listen.
13:34Okay, look, the economy is a lot right now. We all know this. And if you're a small business owner like me, you feel it. I feel it. I know you feel it too. You can't control interest rates or tariffs, but you can control how efficiently your business operates. And this is where Gusto comes in. I've used Gusto for, oh my gosh, seven, eight years. I was using Gusto as a employee at the last nine to five I was a member of, an employee of. And then now we've used it at HFK since we started hiring people. So it's been over five years of using Gusto as a business owner. Gusto is online payroll and benefit software built for small businesses.
14:10It's all-in-one, remote friendly and incredibly easy to use. So you can pay higher on board and support your team from anywhere. I truly love Gusto. It's been so easy because they have automatic payroll tax filing, really simple direct deposits. We do our health benefits, 401k, workers comp, all of that through Gusto. So if you have a team, even just contractors at this point, but especially if you have W2 team members, Gusto is fantastic. Try Gusto today at gusto.com slash FF pod and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash FF pod.
14:47One more time, gusto.com slash FF pod. Fourth of July savings are happening now at the Home Depot with select appliances starting at$398. Plus get free delivery on appliance purchases of$398 or more, no membership required. Upgrade your kitchen with a modern and sleek GE profile refrigerator featuring hands-free autofill for the perfect pour every time. and make laundry day easier with two-in-one washer-dryer combo innovation that completes laundry in about 90 minutes. Shop top brand appliances now at The Home Depot. Offer valid June 17th, July at the U.S. only C-Store online for details.
15:25Hi, Tori. I love your podcast and how it destigmatizes the pursuit and prioritization of money and how that's not a bad thing. I would, however, love your thoughts and opinions on balancing the pursuit and prioritization with the scarcity mindset that I find myself pulling into now more than ever. I want to know when I should be able to prioritize my own pursuit of saving more and spending on things that I want, and when I should decide that I do have enough and I am able to share financially with others, and how much. Is there a more structured way that I can change my scarcity mindset into thinking more plentiful and enough.
16:07So I think what I would need is some kind of guideline if possible for how to determine how much I feel like I can freely give to others and not feel bad about because it's not costing or harming my own financial goals and desires. I would love your opinions. I would love some input here. Thanks so much. Have a good day. This is why I love women.
16:29Tori Dunlap:She's calling and asking, how can I be generous while also making sure I'm taking care of myself? And like, before I answer your lovely question, Erica, I just want to remind everybody, this is why I want women to have money. Because nothing bad happens when women have more money. Like nothing bad happens. We are more generous. We focus on taking care of ourselves and taking care of our communities and our families. And we want to change the world. And I just love that this question is like, I am trying to figure out the best way to take care of myself, which is so smart. I think you've been to therapy.
17:04Tori Dunlap:And also, how do I take care of other people? And I just am very, very comforted by this question. And I hope you all are too. Okay. My first thing was honestly, I can kind of tell by the way you're talking. I think you've done significant work on yourself. And I love that. This is a great question or a great conundrum to talk about with your therapist. Because one, I'm not going to be able to solve your financial trauma. in like five minutes. But two, because this is a really common thing with people in scarcity mode is that switch that you want from scarcity to abundance really starts with unpacking your financial trauma.
17:37Tori Dunlap:And I wish it didn't. I wish I could give you a fun little hacky answer like, oh, just click coupons. But unfortunately, that's bad advice and I'm not going to do that. So you have to kind of do some emotional upheaval and some emotional digging. If you have not done the money memory exercise that we talk about in my book that we've talked about on this show before, I would definitely start there. That might be the fun unlock for you to start talking about and feeling some other things. And I would start there definitely to figure out, hey, what's going on with any trauma that I have? The second thing you have to understand is that scarcity mindset is a liar.
18:14Tori Dunlap:Okay? Fear is a liar. It's actually something my therapist tells me a lot, which is fear is a liar. Fear is there to give you, like we were just talking about before, what is the worst case scenario at all times, right? And fear is baked into us for a very specific reason. But like back when it was like, nobody lived past 30, and we're all just trying to survive in our little loincloths, fear played a very important role. Fear was there to say, hey, that bush is poisonous, remember? Don't eat things from it, or you could die. Or hey, the dark is scary because you can't see, but other things can, and this bear-cheetah-mongoose hybrid could eat you.
19:02Tori Dunlap:I don't know why a mongoose would eat you, but fear was there to keep you safe. But now we have indoor plumbing and air conditioning and podcast studios in our houses. Okay. And fear plays the same role, but very few people have bears outside their homes. Right. So your brain and body has the same response, which is, oh my gosh, am I going to die because I don't have enough money? Am I going to get laid off? Right. Am I, is something going to happen to me? when in actuality, there is not as much need for that fear anymore. So one of my favorite metaphors that I have heard, and I believe it's from Elizabeth Gilbert, and she talks about at the beginning of every creative project, it is Liz Gilbert because she mentions it in Big Magic.
19:54Tori Dunlap:At the beginning of every creative project or the beginning when she's trying to do something new, she literally pulls out a chair from her dining room table. Like, it's going to sound weird. It's going to sound woo-woo. I want you to actually do it, okay? She pulls out a chair and she turns it around and she sets fear into the chair. Like fear is a person, right? And this is where Inside Out comes in handy, right? Like picture fear, picture one of the emotions from Inside Out and put them in the chair, okay? And what she does is she talks to fear and she doesn't berate fear. She doesn't yell at fear.
20:29Tori Dunlap:She doesn't make fear bad about itself. She just says, hey, we're going to go on a road trip, you and I, okay? Because I know I can't get rid of you. I know I can't kick you out of the house. I know that if I try to kick you out, you'll just come back. So what she says is, hey, we're going to go on this road trip together, all right? And you have a seat in the car. Because again, I can't leave you behind. You're going to come either way. But in exchange for me giving you a seat, you don't get to choose where we go. You don't get to pick the snacks for the road trip. You don't get to decide when we stop and get gas slash go pee.
21:07Tori Dunlap:You don't get to control the radio. And you definitely don't get to drive the car. But you get a seat. And I know your job is to just sit in the back of the seat and scream about how we're going to die and everybody hates us and the shoe is going to drop at any time. And you do your job really well. But I've got this. I've got this. I am going to drive the car. And I know it sounds cheesy, but that metaphor has helped me so much of just the actual physical manifestation of seeing fear as it is, which is maybe a little girl or a shivering puppy, but something that is deeply scared. And its only job, and it does it very well is, again, to scream bloody murder about how everything's bad.
21:57Tori Dunlap:And rather than kick the puppy, rather than bully the little girl, you can just say, you know what? You're going to come along with me, but you're not going to control my life. And so that is one of the things when we're talking about getting out of financial scarcity, where there's always going to be a voice in your head that says, oh, the other shoe could drop, right? Again, maybe you don't have enough money. Maybe you're not going to be able to do this. What if you're too generous and give away all your money? So just acknowledge that. Okay. In terms of very, very practical advice, one of the things I think about is if generosity was another bill line in your budget, right?
22:38Tori Dunlap:You have your line for your rent and you have your line for your children's daycare and you have the line for groceries and insurance and your gym membership, right? If you were to put in another line for being generous, whether that is mutual aid, whether that is charities, whether that's Kickstarters, whether that's just sending a Venmo to a friend who needs it, right? What number can you incorporate into your budget that doesn't feel like you're going to bankrupt yourself, right? That doesn't feel like it's going to be a bill you can't pay. And so when you think about adding it in as a line item to your budget, you are acknowledging, hey, this is important to me.
Read the full transcript
23:20Tori Dunlap:It is so important to me that I am not only going to plan for it, but I'm going to earmark it every single month. Ultimately, there is no set point, right? You hear a lot of churches or a lot of religious organizations say, okay, you're going to tie the 10%. But 10 % might not be doable for you. 10 % may be too little, I don't know. So I don't think there's a set percent. Just like I talk about, there's no set percent with savings. However, my last thing is more of a mindset-y thing, which is to remind you that you cannot pour from an empty cup. And I think you know this already, just the way you asked the question.
23:55Tori Dunlap:But in order for you to be the most generous person that you want to be, you have to be well-rested. And you have to be well taken care of financially. Because if you are continually in that financial scarcity mode, it is going to be very hard to be authentically generous. We had, I believe in season two, the debt-free guys on an episode, and they are not only financial creators, but a couple. And David and John talked about how they would go to these galas and donate all of this money to these really, really reputable in-need organizations. But they would come home and they'd realize that they didn't have the money to give.
24:37Tori Dunlap:And that being generous, even though their heart was in the right place, was actually one of the most harmful things that they did because they went into credit card debt to do it. And that is what we want to avoid here. So really, I view this as two different things, Erica. I view this as how do we get out of the financial scarcity mode? And how do we make sure that that scarcity mode doesn't make decisions for us, right? It doesn't make a decision about how generous we are. It doesn't make a decision about how much we save. It doesn't make a decision about how much we spend. So we first need to manage the fear, manage the scarcity, right?
25:18Tori Dunlap:Give it a seat, Give it a chair, have a better relationship with it. And then we can decide, separate from that fear, separate from that anxiety, what do we want our money to look like? You cannot make a decision based on scarcity. And I know you know that, but it's only going to lead to damage down the road. And again, go to therapy if you can afford it. I think therapy is a really, really great tool. Anybody listening, if you are not bringing up money in therapy, I need you to start bringing about money in therapy. Like, yeah, you can talk about your toxic acts, but like, let's talk about money.
25:52Tori Dunlap:Let's talk about financial trauma. This is the thing we need to be talking about with our healthcare professionals, because so much of money is emotional. So much of money is about unearthed or unresolved trauma. And it has very little to do with how good you are with math, or like how good you are at making a spreadsheet and Excel. It has to do with your trauma. So if you're in therapy, great. Talk about money in therapy. Okay, let's take one final question. And it's all about balancing your goals with YOLO. Do people say YOLO anymore? It's fine.
26:29This podcast is brought to you by Squarespace. Squarespace has sponsored Financial Feminist for five years. And the reason we love them is because they work. They're a fantastic source of beautiful websites. Squarespace has the tools you need to grow and expand. Squarespace helps you offer services to get paid all in one place, and they have cutting-edge design tools so that you can build a bespoke website that perfectly fits your brand or business. A couple of my favorite things that Squarespace has. They have the ability to offer services and get paid all in one place from consultations to events and experiences.
27:02They also have cutting-edge design tools, and it's all drag and drop, so you don't need to worry about knowing how to code or doing anything complex. They also have email campaigns right within Squarespace. These are all the tools you need to engage clients and to build an email list without having to set up a third-party platform. Head on over to squarespace.com for a free trial. And when you're ready to launch your brand new website, use offer code FFpod to save 10 % off your first purchase of a website or domain. We love Squarespace and we know you'll love them too. We do quarterly leadership retreats at Her First 100K where we lock in for full days of strategy.
27:35And listen, if you've ever been in an an eight-hour meeting about the future of your business, you already know you're not remembering everything. You think you are, you're not. And the frustrating part is the best, most important decisions, they happen in those rooms. I used to walk out feeling good and then two days later be like, wait, what did we actually decide? So I stopped relying on my brain alone. Now I use the Plod NotePin S. It clips on and with one press captures everything. Of course, with everyone's consent. And afterward, I don't have to piece things together. I get a clean breakdown of what actually mattered, what we decided, and what happens next.
28:09And if I need to find something later, I don't have to scroll through anything. I just ask a question and it pulls the exact answer in seconds. Or I can send the full summary to my team so we're all working from the same page. No more 10 p.m. Slack messages like, wait, are we aligned on this? Because now we actually are. And honestly, it's the difference between sitting in on a conversation and actually being present in it. It's got 98 % transcription accuracy and works in person, over the phone, and on Zoom. Go to plaud.ai and use code FFpod for 10 % off. That's P-L-A-U-D dot A-I slash FFpod.
28:48Hi, Jory. My name is Rachel. And I would love for you to do an episode on addressing this feeling that I think so many of us like millennials and maybe Gen Zers or whoever have, which is like this idea that like, of course, like I want to save for retirement. Of course, I want to be able to, you know, pay my medical bills and not suffer and live a great life and run retirement. So we get saving for the long term. But how do you balance that? Like philosophically with I also want to live now. And I want to spend money now. And I want to do things now like, I want to live a great life. I know that I could die any moment.
29:29I know that there's tons of people who die in their 60s and 70s. And so how do you approach or how would you recommend approaching that type of like conundrum between the two?
29:42Tori Dunlap:Thank you. Okay, I love this question from Rachel. And I am earmarking for Kristen that I think this would be a good longer episode. So I will give you a very quick TLDR. This is what everybody struggles with, okay? So Rachel, if you are feeling alone in this, everybody struggles with this, which is like, I know I should do the right thing and take care of myself. But also, when is Taylor Swift doing another heiress tour? And when is this cool restaurant doing a pop-up again? And also, bachelorette party. When is my friend getting married again? Fun fact, she's going to get remarried in seven years, but it's okay.
30:17Tori Dunlap:You don't know that yet. Here's the deal. when it comes to saving, I need you as much as possible to not demonize it. Okay. And I know this is like personal finance expert Tori talking, but it's true. Okay. Because it is so easy to hate that you have to put away money every month. Okay. It is so easy to go, Oh my God, I got to contribute to my 401k, my fucking 401k this month. And I have to contribute to my medical debt or my debt payoff plan. And like, oh, this is preventing me from living my life. Okay. So the first step is to understand that you are doing these things for a reason. And if you do not know your reason, okay, well, we need to start there.
31:00Tori Dunlap:Because any goal that does not have a mission behind it is going to be very difficult to actually achieve. Because life gets hard, Temptation is there. It is so easy to go off the deep end and wreck our lives and our financial goals. So when we think about retirement, for example, for most of us, I'm 31. Traditional retirement is a very long ways off. If I retire at 65, that is a very long time from now. Okay? That is, fuck, three decades, right? That's a long time. And to your point, there are people who don't make it to 65, right? So how do we make sure that we're actually doing the retirement savings when it feels like such an arbitrary thing?
31:48Tori Dunlap:It feels like future us's problem. Well, we make it real. And the way I do this is by picturing 65-year-old me. Okay? 65-year-old Nana Tori is living in a house in Italy. She adopts dogs. She is flirting with her much younger Pilates instructor named Luca. Okay. If you've read my book, you know that this is my real life retirement plan. Okay. But I cannot give her that life unless I do some heavy lifting right now. And I think making that real of understanding, okay, I am not just saving for an arbitrary goal. I am protecting the grandparent version of myself. Like picture a cute little old lady.
32:31Tori Dunlap:That's who you're protecting. Right. And not only is it a random person, it's you. It is the you that is going to need money to be more kick-ass than she is right now. She needs a financial future. She needs a financial foundation to be able to do that. So make the arbitrary specific. Have a real life plan for that money. Okay? And picture 65-year-old you. That's how you get yourself to care. The second thing is that when it comes to saving money in this theme of like, oh, I can't see my goals are too far off or like, I don't know exactly what I'm spending my money on. It's the way that people often ask you, like, are you a saver?
33:14Tori Dunlap:Are you a spender? Right? We hear this a lot. Like, oh, which one are you? Like, it's somehow like a DNA trait or a personality test. At the end of the day, we're all spenders. Like, I could win a fucking Olympic gold medal in saving money. Okay. But at the end of the day, I will spend all of the money I save. I will spend it in retirement. I will spend it to buy a house. I will spend it on a vacation. I will spend it somewhere. So you will spend this money. You will get the excitement of spending money because it will happen. It just might not happen for a while. It might be a year. It might be five years or it might be three decades.
33:55Tori Dunlap:But that's a helpful reframe of like, I'm doing this for a reason, very specifically first, and I will spend this money. And finally, and again, this is going to sound so like personal finance expert-y bullshit and just stay with me. But if you can chase the same dopamine hit that you get by spending money when you transfer your money to savings, great. Because fun fact, your brain fires the same chemicals. The same chemicals you get when a box arrives at your house and you're like, cool, what's in here is the same dopamine hit you can get when you see your savings increasing or when you transfer your money over or when you see that you're making financial progress.
34:35Tori Dunlap:So if you can keep that in mind as much as possible, great. Last thing I would say, very actionably, we have talked on the show in my New York Times with a Selling book, all about budgeting in a way where you can check the box of I'm doing the financially smart thing while also being able to spend money. If you are new here, I am not the personal finance expert that's going to tell you, you can never spend money because frankly, that's not fucking fun and it's not sustainable. Okay. So what you need to do is you need to determine what amount of money are we prioritizing for our goals and automate that.
35:09Tori Dunlap:Okay. We talk about this as the three bucket budget. I will make sure we have all the links linked down below for these episodes where we talk about this. Again, we have an entire chapter on it in Financial Feminist is chapter three. But this three bucket budget allows you to automate all of your savings and your financial goals. First, when you get paid, they're already automated. So that when you go to spend money, you've already done the hard thing, right? You've already automated your savings. So any money left over, you can spend whatever the hell you want, right? And so that's a nice way of checking the box, making sure you're financially well, while also being like, yep, I'm going to go live my life.
35:46Tori Dunlap:So hopefully that's helpful, Rachel. Okay, team, really great questions today. Again, if you want to submit your questions, if you're watching on YouTube, which please make sure you're subscribed if you're not already, you can drop a question down below and we will take it in a future coaching episode. Or you can go to speakpipe.com slash financial feminist and we can get your lovely, lovely voice on the pod as well. If you want more resources, I would especially recommend our 7-Day Money Reset Workshop. It is an entirely free workshop with me, a week to reset all of your money. So to get you back on track, to get you progressing towards your goals, you can go to herfirsthundredkate.com slash ffpod.
36:27Tori Dunlap:And politely, I expect everybody listening to do it. There is no excuses. It is free. You can take an hour, you can sit down, and you can actually do this plan. And you can't come tell me you want to be better with money and do nothing to fix it. So again, I'm giving you this free resource, herfirst100k.com slash FFpod to get signed up. And before we go, we're going to do a quick lightning round of three questions. These are going to be quick and dirties. Okay. Questions for our Instagram DMs at Financial Feminist Podcast. What's an acceptable use of your emergency fund? Anything that's truly an emergency.
36:59Tori Dunlap:So we're talking about getting laid off, you getting sick, car repair you didn't expect, right? This is not like, oh, the shoes I really wanted went on sale. Or Taylor Swift's doing another Aeros tour somehow. Those are not emergencies. It is truly emergencies as defined in the dictionary. The things that you did not expect that you don't and can't go into debt to pay off. Number two, is life insurance important? And if so, what do you recommend? It is absolutely important, but not all life insurance is the same. I recommend term life insurance. We also have a link to the insurance provider that we have vetted at herfirst100k.com slash ffpod.
37:41Tori Dunlap:Whole life insurance is usually a scam and is not great for most people. And I would truly never use indexed universal life insurance. Both of those are massive commissions for the life insurance salesmen. And they're the biggest reasons why they want you to sign up for one. Whole is a little better. But ultimately, term life insurance is what you're looking for. Life insurance is important for anybody who has people dependent on their income. So if you are a working parent, if you are a non-compensated working parent, meaning like a stay-at-home parent, you should also have life insurance because the cost of replacing you is almost as high, if not higher sometimes, than the working parent, okay?
38:21Tori Dunlap:Or the compensated working parent. Again, you can go to herfirst100k.com slash ffpod for the link that we recommend. We also have an entire episode that's more detailed about life insurance, and we will link that down below in the show notes. Please listen to that one next. Okay, last question. When do I have too much money in savings? You have too much money if you have more than a year's worth of living expenses in a high-yield savings account. Okay? That is the maximum, maximum emergency fund you should have. And this is especially common. I see this with so many women. They keep way too much money in their savings because they're worried about investing.
38:55Tori Dunlap:They're nervous about investing in the stock market. So unless you're saving for another goal, like you have your down payment on a house money, which is probably going to be more than your standard three-month emergency fund. If you're not in that sort of life stage, then you should at most, at most have a year's worth of living expenses in a high-yield savings account. Everything else needs to be invested. And if you want to know how to invest, we have a free investing workshop called Stock Market Secrets. Again, you can go to herfirst100k.com slash ffpod for resources there. Again, I'm sending you that link because I want to make sure that you have resources that you're taking care of.
39:32Tori Dunlap:So herfirst100k.com slash ffpod. Thank you for being here, Financial Feminist. Thank you for supporting our work. Thank you for taking your financial education seriously. And we'll talk to you soon. Bye. Thank you for listening to Financial Feminist produced by Her First 100k. If you love the show and want to keep supporting feminist media, please subscribe or follow us on your preferred podcasting platform or on YouTube. Your support helps us continue to bring this content to you for free. If you're looking for resources, tools, and education, including all of the resources mentioned in this episode, head to herfirst100k.com slash FFpod.
40:06Spring just slid into your DMs. Grab that boho look for that rooftop dinner, those sandals that can keep up with you, and hang some string lights to give your patio a glow up. Spring's calling. Ross, work your magic. You can't reason with the sun. Trust us, we've tried. This summer, it's time to put that angry ball of fire on mute. Columbia's OmniShade technology is engineered to protect you from the sun's harsh rays that can burn and damage your skin. The sun is relentless, but so is our gear. Level up your summer at Columbia.com to spend more time outside and less time slathering on aloe lotion.
40:46You're welcome. Columbia, engineered for whatever.
From the publisher
Saving money doesn’t have to feel like a punishment, and in today’s episode, I’m proving it. I’m diving into coaching questions from listeners about how to save without feeling deprived, how to break out of scarcity mindset, and how to balance long-term goals with actually enjoying life. From processing layoffs and using your emergency fund without guilt to understanding why fear hijacks your finances, this episode is packed with practical money advice, emotional mindset shifts, and actionable tools for creating a sustainable financial plan that still lets you have a life. If you’ve ever struggled to save without feeling deprived, or wondered how to make money choices that feel good today and set you up for tomorrow, this coaching session is for you.
Mentioned in this episode:
Millionaire Mindset: https://herfirst100k.com/financial-feminist-show-notes/millionaire-mindset-taking-risks/
How to Get Out of Financial Survival Mode: https://herfirst100k.com/financial-feminist-show-notes/financial-scarcity/
Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show!
00:00 – Money Coaching With Tori: Ask a Multimillionaire Anything
01:00 – Listener Win: Starting a Side Hustle With Confidence
02:15 – Why Women Struggle With Taking Risks
04:00 – How to Start a Business When You’re Scared of Judgment
05:00 – Question 1: “I’m Afraid to Touch My Savings After a Layoff”
06:15 – How to Use Your Emergency Fund Without Guilt
07:00 – Navigating Layoffs, Uncertainty, and a Volatile Job Market
08:00 – Is It Time for a Career Pivot or Freelancing?
09:00 – Resetting Your Career After a Job Loss
10:00 – Why You Need a Personal Project During a Job Search
11:00 – Question 2: “How Do I Stop Living in Scarcity Mode?”
12:00 – Balancing Saving, Spending, and Generosity
13:00 – Understanding Your Financial Trauma & Scarcity Triggers
14:00 – How Fear Lies to You About Money
15:30 – The “Put Fear in the Back Seat” Strategy (Liz Gilbert Method)
17:00 – How to Budget for Generosity Without Derailing Your Goals
18:30 – Why You Can’t Pour From an Empty Cup (Money Edition)
20:00 – How Scarcity Mindset Affects Your Financial Decisions
21:00 – Why You Must Talk About Money in Therapy
22:00 – Question 3: Balancing Saving for Retirement With Wanting to Live Now
23:00 – YOLO vs. Long-Term Money Goals: Finding the Middle Ground
24:00 – Make Retirement Feel Real: Visualizing Your 65-Year-Old Self
25:30 – “Saver vs. Spender” Is a Myth — Here’s What You Actually Are
27:00 – How to Trick Your Brain Into Enjoying Saving Money
28:00 – Using the Three-Bucket Budget to Spend Guilt-Free
29:00 – Lightning Round: Emergency Funds, Life Insurance, and Over-Saving
31:00 – What Life Insurance Should Actually Look Like
32:00 – How Much Is Too Much in Savings?
33:00 – Free Resources: 7-Day Money Reset + Stock Market Workshop
Learn more about your ad choices. Visit megaphone.fm/adchoices
