300. How to Take Back Your Financial Power (Tori's Interview on the Jasmine Star Show)

22:09Tori Dunlap:And the logic I had, because at that point, it was like logicing my way to feeling good about this. If I could get that much work done in my business, working about 20 hours a week on it, imagine what I could do with 40 hours or 50, especially during that first period of time. Like, imagine if I was dedicating all of my time to this. Like, I'm already getting so much done. Imagine what happens if I go all in. And this is the one gift I was actually really generous to get from that company My direct boss was great and we had a very honest conversation Like the day before I quit where he was like entrepreneur to entrepreneur You have money in the bank.

22:50Tori Dunlap:You have momentum in your business And like what's the worst that can happen you go you go back and you get another job That's right And I think it's so crucial for women who are on the precipice of what feels like a big risk to ask yourself, like, what actually is the worst that can happen? The worst that could happen truly is, I don't know, I spend a year of my life on this business and maybe I drain part or all of my 100K and I go back and get another job. And I have a year's worth of great entrepreneurship experience on my resume. Like that was the worst that could happen. And instead the best happened, which is a multi-million dollar company that impacts 5 million women every single day that That has helped them escape violent, abusive marriages.

23:36Tori Dunlap:That has helped them pay off their debt. That has helped them start businesses. That has helped them just feel better because they're no longer stressed about money. And that's the upside. But we spend all of this time thinking about, oh my gosh, what if this doesn't work out? What if I fail? Yeah. Yeah. What if? But also, what if all of the good things happen? So one of the things that I had heard you mention is a large part of your work is not teaching people how to save$100 ,000, $500 ,000, a million dollars. A lot of it is starting at the very beginning and uncoupling because you've worked with a lot of people who you set a budget and then they stick with it.

24:13And then there's like this like spinoff. Talk to me about that because there's entrepreneurs that for the first time in their lives are making their own money. And they're like, great, great, great, great. I'm going to budget. I have more. I can do more. And then what happens? What do you see? and then how people looking right now, entrepreneurs, we're like, okay, I think I have 65 ,000. I can get to 100 ,000. Yep. Let me learn how to budget from Tori and then what happens? Cast a vision of the future. Yes.

24:36Tori Dunlap:Everything you said is true. Money is psychological, but we want to think it's numbers-based. But if you are making especially more money than you've ever made in your life, and I'm not even talking millions. I'm just talking like$10 ,000 more money than you're used to. That's right. You, if you can manage$30 ,000, you can manage 30 million. Like that's the truth. But if you don't understand what your emotional and psychological triggers are, all of this will disappear way faster than you want it to. So what I usually ask on my show is what is your first money memory? And you already answered it for me, which was so cool, which was I watched my dad hoard money and be very diligent about splitting it into envelopes.

25:17Tori Dunlap:So that tells me a couple of things. One, that tells me every dollar has a job, which I think is a great thing. Every dollar should have a job. Absolutely. This is something that I see so many people who start making a little bit more money, they fail to do, is they're like, okay, cool. Now I don't have to look at my money as much. Because when you're not making as much, you're hyper-vigilant, right? But then once you start making, let's say$100 ,000,$150 ,000,$200 ,000, it's like, oh, I don't have to check this all the time. And that's one of the worst traps you can get into because suddenly your money is controlling you rather than you controlling it.

25:50Tori Dunlap:So give your dollars a job. The other thing that is so common, Pause. When you say give your dollars a job, in the past, I've heard you say, this goes for utilities. This goes for investment. Give me like a nutshell version of give your dollars a job. Yes. When we're thinking about the money that comes in, you need to know where it's coming in. What are your sources of income? Whether you're a nine to fiver, but especially if you're an entrepreneur, because hopefully you have multiple sources of income. So you need to know your numbers very clearly. You need to know this is what's coming in. This is how much I get paid.

26:21Tori Dunlap:These are the terms of those payments. And here's where the money's going out. So am I spending money on things that I don't really care about or that feel mindless, right? And this is where a lot of the misogyny and personal finance starts kicking in, where it's like, the reason you're not rich is because of the latte. No, it's systemic oppression. And also, you notice that the things that are demonized are like inherently like feminine spending. The lattes, the makeup, the blowouts at the salon, the manicures, right? It's not NFL season tickets. It's not golf clubs. It's not video games, right?

26:59Tori Dunlap:So I'm not in any way demonizing spending. But if you are spending your money on things that you don't give a shit about, that's your hard-earned money. You worked hard for it. You need to be prioritizing your spending to what you actually value. So when we say give a dollar a job, what we mean is that no dollar is just hanging out doing nothing, right? It's either going to our present day expenses, our past expenses, debt, right? Or our future expenses, retirement, buying a house, buying a business or starting a business, right? The things that you need to plan strategically for. Getting married, right?

27:36Tori Dunlap:I call it the big stuff. So every dollar needs to have a job in that way. Oh, so good. And I would also recommend not putting it envelopes, which is actually something we also see like a ton. This is a larger conversation, but we have a massive under or unbanked population in the United States. Yes. Largely from immigrant communities who don't trust banks, which you can't really blame them. Right. But like you need to be using the financial tools at your disposal to make more money. Right. High yield savings accounts, which are just like everyday savings accounts, except they're offering you more money.

28:08Tori Dunlap:Investing. This is something I see with women over and over again is they don't invest their money because they want to see it all. They keep it in their checking account. They keep it in a savings account. It doesn't have the opportunity to grow because of that risk, right? They're worried about risk. They're worried about losing money. This is what you have to do if you actually want to take care of yourself in the long term financially. Ah, so good.

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30:04Okay, so I kind of pivoted us there just to clarify where every dollar goes. And so we used the story narrative of the frame that you had as you built your business and you took these risks and you go back to like the worst case scenario. And you said, I accept the worst case scenario. It ended up being the best case scenario. Wildly popular New York Times bestselling book, multi seven figure business. And so you have these things. and you've worked through money stories. You've empowered other women to work through their money stories to first identify that. And then that would then be like the linchpin that will connect them to their ultimate outcome.

30:40So we kind of had a brief history of the business. So coaching one-on-one, coaching in groups, coaching in a course. And then you had said that it's really important as an entrepreneur that you know your revenue streams. So let's talk about the business of your business. Yeah. Do you want it now or back in the day? Let's go to now. Because I think that we can kind of dovetail, like we have the starting point. Yeah. And that we go from$49 back in the day to something entirely different today. What is it today? Because there's somebody watching right now, they're like, if I can get$49 to teach somebody about fitness, meal, kind of finance.

31:15Okay, great. But then cast a vision for somebody who's technically unqualified, unfunded, uneducated in this to do this.

31:21Tori Dunlap:Yeah. I think the$49 was so crucial for me because one, I was not ready emotionally or with the background. Like I didn't have the credibility yet to charge somebody$500, right? But I also needed that period of time to build my own skills. And I think this is the thing that so many wannabe entrepreneurs or starter entrepreneurs don't understand is you're not just selling a product to make money. You're selling a product to beta test, not just the material, but like your own confidence. So, you know, that was probably too cheap, but I was willing to do that because I was like, I need to grow in my skillset to be able to know how to teach this properly.

32:05Tori Dunlap:And I could see live, right? If I'm coaching you, I know when something's connected with you or I know when it hasn't. And then I need to figure out how do I explain it differently? So then I have five ways to explain something so that hopefully one of those is something somebody understands. And then when I get more credibility, then I can raise the price and then I can do more. And all of those coaching sessions, a lot of that course became the thesis of my book. Like so many things I was doing in 2019 that I was testing in real time with people were the basis of my book. So I think that's one thing if you're trying to figure out how to scale the company.

32:42Tori Dunlap:You're not just scaling. You're having this in 2019. When did the book drop? what year? 2022, end of 2022. So almost 2023. About three years of gestation and ideology and reps. Like you're doing the reps. We're doing the reps. Exactly. And it's also, again, how do I be different? Because that's the other thing I'm sure you and I hear a ton of. I know I hear it. It's like, oh, but a million other people are doing the kind of business I want to do, right? And it's like, the reason you're putting in your reps is so you can figure out how do I communicate this in a way where the information might not be new, but the way you communicate it is.

33:18Tori Dunlap:There weren't a lot of people talking about money in a very feminist way at that time, especially. And like, that is what made me stand out is I could talk about money, but in a way that wasn't jargon heavy, that wasn't like bro-y, just felt like we're sitting down at brunch together. But also I'm going to talk about like, how do we fight the patriarchy by getting rich? Which is like one of our taglines. So now the business, I mean, it's obviously expanded. But a lot of what we started off with is also what we're still teaching. So we have eight sources of revenue at Her First 100K, some programs.

33:53Tori Dunlap:So we're teaching women how to invest through our stock market school, which has$135 million invested, which I'm so proud of. We're not just teaching concepts. We actually have women bridging wealth gaps and teaching them step-by-step how to invest. So that's like one of our signature programs. We have brand deals that we work with, you know, more straight influencer partnerships, but also affiliate deals where, you know, if you sign up for a link, I recommend you. We're going to get a kickback from that. I speak on stages all over. We have our podcast that makes money that's newly independent, which we're really proud of.

34:27Tori Dunlap:Thank you. The book continues to, you know, make passive revenue for us. So there's a lot of different revenue streams, but all of it is back to, yeah, how do we educate women about money in a way that feels both accessible, but also so much bigger than personal finance and is more about true self-care, which is if I can take my financial education seriously, how can my entire life change? And so when you go back 2019, 2020, because you're active on social media and you have millions of followers, what has been the same? I'm going to ask it to you three ways. It's kind of like the keep, stop, grow.

35:02Yeah, stop, keep, start. Yeah, yeah, yeah. Thank you. See, I'll just make it up. I'll just make it up. So what do you think, what's one thing that you've stayed doing since then that has continued to prove itself? Everybody's going to hate this answer. I'm sorry. It's true. I stayed consistent. Like, I don't hate that. That's what I've been saying. Y 'all, y 'all, that's what I've been saying. I post all the time.

35:20Tori Dunlap:We post all the time. Everybody's different versions. I ask people every day. I post all the time and it's like every day, every day. We post every day. Yeah. And sometimes multiple times a day, especially on Instagram. And one thing that we did really well then that we continue to do really well now is we find the platform that's working for us and we invest all of our time there. That is a mistake I see so many new entrepreneurs make is it's like, remember Clubhouse? You remember that for like a second? Oh, do I? Oh, do I? Like, that's the perfect example of like, what's the hot thing? Like, what's the sexy thing?

35:51Tori Dunlap:And then everybody went over there and like, yeah, maybe that was the next TikTok or Instagram, maybe. But as soon as, as soon as you start trying to be everything to everybody in too many places at once you're nothing to nobody like it's just so hard to do that so i figured out where's my audience okay they're women they're largely millennials with like a little bit on either side they're on instagram like that's where they're hanging out they're i don't know they're not really on facebook anymore that's where they're at so i'm gonna double down on instagram and that's what i did yeah we care a little bit about the other platforms too but still instagram is our biggest revenue driver by far.

36:27Oh, by far. I agree. So what you've carried throughout the years, consistency. Yep. What were you doing in 2019 that you stopped? That's a great question.

36:36Tori Dunlap:I think that one of the biggest things we stopped doing is thinking about me being a one-to-one with people in our audience. So as we scaled, it started to become impossible for me to be one-on-one with people, both like literally one-on-one, but thinking about individuals rather than how can I help as many people as possible. Now we help, especially in our programs, more finite groups of people, I think do bigger things and be able to, you know, we just dedicate more time to them there. But it's so easy as you start growing to feel like it's kind of getting out of control. Like, oh my gosh, there's so many people in there.

37:19Tori Dunlap:It's just like, so your frame of mind has to grow to. And the thing I tell my team all the time, like they're, they care so much and they want to like answer all the emails that come through like our contact at inbox. And every about six months, I have to tell them, Hey, we have 5 million people here. And I know that's hard to contextualize. So biggest football stadium in the United States is a hundred thousand people. We have 50 football stadiums of people. That's a lot of people. And we cannot continue to help as many people as we want to help if we are so laser focused on just helping a couple.

37:58Tori Dunlap:And I think that was one transition that we had to make, both in order for us to scale, but also in order for our message to continue spreading throughout the world. How big is your team? Well, I'm going to pause. I'm going to repeat back. So the thing that you've continued to do is consistency. And what you stopped doing was what you let go was the attention to the one-on-one. And then what you decided to do was in order to grow, which was your growth point, we have to say what is in the best service of the masses instead of serving one football stadium, we're going to serve 50. And I'll also say one thing that we did that was really crucial at that time, learning from people like you and Jenna Kutcher and Amy Porterfield, even though we are a social media focused business, I do not consider myself a creator.

38:41Tori Dunlap:There's other people who do what I do who are like creator first businesses, I was getting people on an email list way back in like 2018 2019 because I was listening to all y 'all who are like this is land you do not own so the thing I am very proud of as a business owner is although as we've continued to scale on social we've also continued to scale on email and I always think about a customer journey funnel not just like how do I get Instagram followers But how do I turn any top of funnel people into customers or into supporters on land I own or in places where I can be more present for them than what the algorithm is going to dictate I can be?

39:24Tori Dunlap:Oh, that's so good. So how many people are on your team? We have six full-time W-2s and then I believe we have 10 contractors. So we're about 16, 17 people at this point. And on an average day and I know if your days look anything like mine They never look they're never average. Yeah, but like what what might like where do you find yourself spending most of the time in the business? And i'm going to ask that in two parts Where are you spending most of the time in the business with stuff that lights you up that is like needle mover and then the I am doing this and I can't stand it. I love that.

39:53You're business coaching me right now I

39:57Tori Dunlap:Have a theater background so I love doing this I feel so at home on a stage in front of 5 ,000 people. Like I love that. I love being on stage. I love teaching, especially to larger groups of people because it's like, ooh, I get to try out my standup material. And also like, it's just, it's so fun for me. And I love that. I also love tinkering. And by that, I mean the marketing side of my brain, right? The theater part of my brain loves to perform and teach and be on stage. And the marketing part in my brain is like, ooh, what levers can I pull? Like I, my brand director, Amanda, thinks the same way I do.

40:33Tori Dunlap:And we talk about levers all the time, which is like, if I try this one different thing, what does that lead to? If I try a different CTA on this Instagram caption, what does that lead to? If we send out two emails for this launch a day instead of one, what happens? And what do we learn from it? And I have gamified our business so much. and that especially is something that I encourage every entrepreneur to do, which is view money and your revenue as a game. Now, I don't mean that in a way of like, don't take it seriously because these are people's livelihoods. This is serious business. But I mean, oh, I'm 10 days away from the end of the month and I'm at$46 ,000.

41:13Tori Dunlap:How do I make 4 ,000 extra dollars to get to 50 with the remaining days I have? Like that sort of stuff, I just love, which are what levers can we pull to get where we want to be. That just is so fun for me. The stuff I don't like is a lot of the stuff I've outsourced. And like, that's how we scale. So my COO, Karina, is fantastic. We joke with more theater metaphors that if I'm on stage, she's the stage manager in the back. So while I'm here in California with you, she is holding down the fort in Seattle. She's doing the taxes and the ops and the financial stuff that is not fun for me that I'm actually not really great at.

41:52Tori Dunlap:Like, I'm good at making money, but I don't want to figure out what I owe Nebraska for this year in taxes. Like, it's just not fun for me. But she loves that kind of organization. I think the point or the space I'm still in that I don't love as much is sometimes people management. Like, I think I could be better at that if I had more time to dedicate to it. So one of the things we've done is that Karina and other team members are people who manage most of the rest of our team. And we did that strategically. And, you know, there's just some times where you wake up and you don't want to record your podcast today.

42:29Tori Dunlap:Amen. You don't want to be on. And like, I've worked now with my podcast producer like four years. This literally happened before I left in Seattle. We You're batching for like two months. And I was doing the thing that like I wasn't even conscious of. I was just asking her a bunch of questions about a bunch of shit that didn't matter. And that was my way of stalling because I didn't want to do it. And she knows me well enough. And she was like, hey, Tori, we got to get this done. And I'm like, yeah, you can call me out. That's fine. And like, you know, we just I sucked it up buttercup and it was fine.

43:03Tori Dunlap:But yeah, there's sometimes where when you run a very public business, there's sometimes I love being on and there's other times where I'm like, I don't want to put on makeup today. Like I don't want to perform today. And I think that is the balance sometimes of showing up so publicly.

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43:58Tori Dunlap:And when my partner needed a website to launch his business, this is where we turned. I literally helped him set up his Squarespace and we had his beautiful website all done in a weekend. Head on over to squarespace.com for a free trial. And when you're ready to launch, use offer code FFpod to save 10 % off your first purchase of a website or domain. I'm trying to simplify my life. I make a lot of decisions in my everyday life. And I want to look cute without having to spend hours curating my wardrobe. And for years, Quince has been my go-to place. They are doing signature pieces in a really great way.

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45:11Tori Dunlap:That's Q-U-I-N-C-E dot com slash ffpod.

45:20Talk to me about the creation cycle for how you do show up every day. Yeah. What does that look like? Are you batching your content the way you are with your podcast? Or is it a lot more organic creation? It is a lot more organic.

45:30Tori Dunlap:That is one thing that it is kind of a do as I say, not as I do. I do really recommend batching content when you can, especially when you're a newbie entrepreneur and you have a bunch of things you have to do and you're a team of one. Our social is much more dynamic at this point. because sometimes it's responding to something that happened in the news. Or sometimes it is, you know, I thought of an idea. Like the Instagram carousel I posted this morning, I thought of last night, built it last night, had it prepped. So it is a lot more organic than I think I would even recommend for people. But I think it works for me because I've done the reps, right?

46:06Tori Dunlap:Because I know what works and what doesn't. And because I also know that sometimes my best ideas are the ones that only take me five minutes. If I sit down with something for an hour, it won't work as well. Like, how do you know what will work in terms of like last night you had an idea? Yeah. Quick activator, put it out and your thesis proved right. How do you know? It's so hard. It's actually, I think the hardest skill to teach sometimes what will or won't do well on social. Yeah. So that's why I'm asking you because I have not found a way to systematize the way I think about content. And if anybody heard, I mean, we were in Vegas a day and a half ago with one of our content creators.

46:44And I'm like, well, when do I strategically place this reel? The timeline, the story, what goes there? And it's like, nobody thinks like that. I don't think about that. I'm like, how do I put it all? Like, how do I teach the way I think about the content that I'm putting out?

46:57Tori Dunlap:I think more about social in terms of like themes. So what I mean is like, what is the theme of this content today? So this is, you know, how you hear people describe like content buckets or something. I say content pillars. Yeah, yeah, yeah, yeah. But for me, it's even broader than that, which is like, my two things are like, what is the vibe or the tone or the theme? And then what am I trying to get them to do? So today's content that I built yesterday, I saw a post and I take a lot of inspiration from other people and then make it our own. Like stealing is great. Stealing. There was somebody who talks about like the work I've gotten done, meaning like plastic surgery or Botox or whatever.

47:35Tori Dunlap:Like the, here's the work I've had done. Cause I believe transparency is important. And it was like, you know, lip filler or whatever. And I was like one, I haven't had any work done. So I can't make this version of this post, but I'm like, I've gotten a lot of work done. I've written a book. I have run a company. I'm sure. Yeah. So the post this morning was all the work I've had done as a multimillionaire because I believe transparency is important. And then the next slide was like, I'm really proud of all the work I've had done and I don't regret any of it. Right. So I am. Oh my God. That's so cute.

48:04Oh my God. Do you hear that? Maybe we do that today.

48:07Tori Dunlap:So I'm baiting you a little bit. And then the third one is like, yeah, I've built this company. We've impacted 5 million women. I wrote a New York Times bestselling book. I rang the NASDAQ opening bell. We have a great company culture of these things. And like, this is the work I'm really proud of that I've had done. That's so good. And like, it did great. And I knew it would do great. Right. I think that, again, we call it petty bitch content sometimes. Like that is like a content theme or a content pillar. I want to embrace that. I always, I'm like, oh, it's a cringe post. I'm doing a cringe post.

48:38I'm doing a cringe post. But I like,

48:40Tori Dunlap:I like the petty. Petty. There's a lot of men who do not like me and do not like the content we create. And then I use that as more content. Yes, but there's a lot of men that don't like you. No, but then I use it as content. I know. I've seen you. It's great. And I think also, like that one, my CTA was just, okay, can we get in front of more eyeballs? But I didn't have any CTA on it. It wasn't like a many chat comment this. It was just like, you know, this will be fun and maybe we'll even be a trend, right? Maybe we'll do it and maybe somebody else will do it. the other posts I'm thinking about are, yeah, what is our business objective, right?

49:14Tori Dunlap:Okay. So my example of, okay, we have five days left of the month and I want to make 10 more thousand dollars or whatever. It's like, okay, what are the easiest levers I can pull to do that? What are your easiest sources of revenue? And how can you do a quick revenue injection? So then I'm going, okay, if it is this program, yeah, I'm creating content to be able to get people to that program. So what do I have to do in that content that will get them to convert? Okay, so then sometimes when I'm in that situation, I'm like, okay, I want to create a piece of content that activates into financial stream.

49:46I think that the more time I have to plan and think about concepts, it's the better. But if I'm on the fly, like how do you quickly distill, okay, what's trending? What do I want to do? How is like, how does that come together so quickly for you?

49:57Tori Dunlap:Yeah, I mean, we don't, I take the opposite, which is like, if I've planned it, it probably doesn't actually perform that well. And maybe that's just like the, what the algorithm knows about our account. I don't know. we used to make these like beautiful graphics for stories like in canva 2018 yeah or like 2021 2022 oh wow okay these beautiful graphics for stories they would tank every time but literally we call them chin videos internally i take a photo and i sometimes do it on the toilet i take a photo of me and it's just like from here up and if i do my cta it performs gangbusters i don't know why i'm so happy you're saying that though because everybody has this idea yeah no no no my personal trainer who's so great and is trying to grow her business, our training sessions often turn into her telling me to squat and then me telling her what she needs to post on social media.

50:47Tori Dunlap:And literally, it's just like everybody overthinks it. Actually, one of the best things you can do is time yourself, literally sit down and say, okay, I have 10 minutes to think and create a post. And giving yourself those restrictions force you to one, be productive, but two, stop overthinking. because it's like, if I have to have a post in the next 10 minutes and also it has to be out, then I can't think about what's the perfect thing. I mean, hooks are really important. Everybody's told anybody on social media that. Think about the way you consume content, right? Even if it is the most thoughtful or most valuable post in the world, right?

51:24Tori Dunlap:Tree falls in the middle of the forest, nobody's around. It doesn't matter if the hook isn't there, if you are not hooking somebody into getting them to care for this reason. So my post example yesterday of like the work I've had done, we're all, we're all voyeurs. We all want to know, right? It's like, oh, somebody's going to be transparent. It's like, and then I, of course, have flipped that on its head to keep people engaged. So that's a perfect opportunity of like, what content do you consume? And even just watching yourself on social media go, why did I click on that? Or why did I do that thing.

51:55Tori Dunlap:And then how can I replicate that for my business? That's so good. So what we've done is we started off with origin story, money beliefs, money stories. We talked about your business. And then we kind of went as a little bit of a sideline because I love to geek out. Yeah. I love to geek out with other people who are creating and then differently. I like to get into the psychology. And I think that at this point in my career and life, I really do want to create and systematize a team, a team to help do this. And I don't know how to verbalize what it is I see and what I know. And so I was asking you a lot of those questions.

52:29Tori Dunlap:It is sometimes very hard. We have often struggled to hire people for marketing. Marketing is actually sometimes the hardest thing to hire for because I think people often get in their own way. There's so much content to create and that's where you are forced to not dwell on things for too long because it's like, yeah, I have to, I have to get this out. Done is better than perfect is like my biggest rule as an entrepreneur. It's just like, it will never be perfect. And I could spend, I mean, my, if I believed that I needed to be perfect, my book would not ever have seen the light of day. I would not be sitting here talking to you.

53:04Tori Dunlap:And that's back to the original thing we were talking about is like, we teach women to be perfect. It's the same with like social, especially when we have to put ourselves out there. It's like, oh, this post has to be perfect and it has to be the perfect videos and it hasn't been the perfect photos. And right now, especially in 2026 on social media, it is the imperfect content that is doing so well. Again, my chin videos are like, then it's just carousels that aren't perfectly posed and professional photos. I build my carousels in Instagram. Like I use Instagram's tools. It doesn't have to be more complicated than that.

53:39So what we've seen is the journey up through present day. Yeah. And then like Babe Ruth in the batter's box, and you point out to far, far, far left field. I love that you're comparing me to Babe Ruth. That's really kind. Well, if we see, look what you've, but look at what a girl from Seattle who thought she was gonna wear a pencil skirt and carry a briefcase can do, and then blew her own mind before anybody else's and decided I'm gonna be and create a 5 million woman entourage to change their lives and reclaim power and ownership by way of their own personal finances, what's next? Well, Jasmine, I have to tell you a secret.

54:18Tori Dunlap:Can I tell you a secret? Yes. I knew I could do this. I think as women, we are told, anytime you just said really kind things, which thank you, by the way, we go, oh, this was beyond my wildest dreams. I never thought this was possible. I never thought I was capable. I just feel so lucky. Right. And it is the thing from the Barbie movie where I was like, I worked hard for this. Thank you for this award. I deserve it. Like, and there's a ton of privilege in my story. And we acknowledge that so much. And also I refuse to come on this or any other interview and be like, oh, yeah, it's crazy. I never thought I 100 % thought this.

54:59Like I 100 % thought I could do this. Because you said you stood in front of the mirror, which is in your eyes and said, you can do this. So that before this question ever came, you had already said your truth. It's not you putting on anything other than your dang truth. And I feel like very spoken to right now. It's so important.

55:17Tori Dunlap:And when you start growing a business, you cannot be the person that's like, oh, my God, I can't believe this is happening to me. You have to be the person that is like, nope, we are going to do these things. and it's either going to work out or I'm going to learn and pivot. But if no one, if you're not going to hype yourself up, nobody will. I say that all the time. And so you have to say, yeah, I have big dreams and I know I'm capable of them. Okay, so we're going to rewind and we're going to say, so you knew that this was going to happen from day one. What's the next thing you know is going to happen?

55:55Tori Dunlap:Yeah. And of course I didn't know it was going to happen in this way. Right. But I knew I was capable of something like this. I am so excited for us to continue investing in our programs. That's, for me, one of my favorite things is we've seen so much success with our stock market school program. And now we're thinking more strategically about how do we continue to serve people in a more intentional way. So we're kind of doing the hybrid of, okay, it was one-on-one in 2019. We went really big in 2025. How do we get in the middle in 2026? How do we serve a maybe smaller group, but in a more intentional way as we continue to grow?

56:38Tori Dunlap:That's awesome. I also, as important as true financial education is, which is like, what is rough IRAs and how do we use them? And how do we think strategically about debt and budgeting? This to me is so much bigger than personal finance. And so much of our content moving forward will, yes, be practical, valuable advice, but it's also going to be about how this moment in history right now is the most crucial moment for women to take their financial education seriously. Like this is the most important work I will ever do in my life is making sure that women have money and not because they want to be greedy with it and not because they want to hoard, but because women are so generous and create such beautiful things when they are well-funded.

57:30Tori Dunlap:And it is every woman listening's job right now to get as rich as possible in the most, you know, hopefully equitable, equal way, ethical way. But we need more money in more women's hands because when that happens, the entire world starts to change. Ladies and gentlemen, Tori Dunlap. One of the things that Tori has said that I repeat again and again is nothing bad happens when more women have more money. It's true. So on that note, if you would like to have a personalized financial plan, Tori generously, herfirst100k.com forward slash quiz. Take a quiz and you will get a personalized money plan free, gratis, her gift to you.

58:13And you can find her on Instagram at herfirst100k. Tori, thank you for being here. Thank you. And thank you for watching and listening to the Jasmine Starr Show.

58:22Tori Dunlap:Thank you for listening to Financial Feminist produced by Her First 100k. If you love this show and want to keep supporting feminist media, please subscribe or follow us on your preferred podcasting platform or on YouTube. Your support helps us continue to bring this content to you for free. If you're looking for resources, tools, and education, including all of the resources mentioned in this episode, head to herfirst100k.com slash sfpod.

58:50Tori Dunlap:Fall never arrives all at once. First the air, then the light. And slowly the things you love begin to find each other. A jacket meets a dress. A hoodie slips beneath a blazer. An old cap finds a new scarf. Because you don't simply step into the season. You create it layer by layer until it finally feels like fall. Find fall your way at Ross.

59:38The Devil Wears Prada 2

59:47you