How Hip-Hop Star Gunna Is Growing His Business Portfolio

0:00He's one of the biggest stars in music on a very serious fitness journey. And he just got a new deal with a notable apparel company. We're talking business with hip hop star Gunna, Union Enterprise Zone at the NASDAQ.

0:18Hello, everyone. It's Jabari Young, senior writer at Forbes, Union Enterprise Zone at the NASDAQ market site. And I'm joined by a special guest, superstar Gunna, Mr. Sergio Kitchens. Appreciate the time, my brother. Fresh off of a brand deal with Under Armour and all that good stuff, man. And you coming from a 5K running Atlanta, man. So I appreciate you making a trip, hopping on a plane to get to New York, man. Thank you so much for the time. My pleasure. Yeah, yeah. Now, do I call you Sergio or do I call you Gunna? Which one do you prefer? Or Mr. Kitchens? You let me know. Either Sergio or Gunna.

0:50Either Sergio or Gunna? What do you prefer, like, when you're at home? Does your mom, everybody call you Sergio? It's Serge. It's Serge. It's Serge, yeah. Is that, like, the nickname, Serge? Yes. I love it. I'm going to hear Surge all the time. I love it. I love it. Well, listen, man, how's the family before we start talking business and all that good stuff? How's your mom, brothers? Oh, man, she's doing good. I appreciate you asking. My brother's doing good. Family's doing good. You into the stock market at all? I dibble and dabble. I'm not like hands, hands on. I got a private banker that helps me out and makes sure my money, like, in the right places.

1:22But me, hands on, no. No. Okay. But what type of investor would you say you're going to be once you start getting more hands on with your money? Aggressive, conservative. Conservative. Conservative. Why conservative? Because I like to, like, take risks when I know I'm going to win. You know, like, I don't like to just, like, jump in when it seems hot. So it's always going to be conservative, whether it's a hot deal or I'm jumping into something that I've learned slowly but surely. I'd rather like approach it that way than me like oh we hearing about something hot it's hot hot and then it drops and like you chasing now I feel like that's kind of like you chasing the hype and I don't like to do that.

2:04Yeah you do your homework then I like to do the homework. Yeah that's good that's what conservative investors do they do their homework man I love that. Here we are in 2026 man you tell me what type of music are you listening to what's been the music that's been keeping Gunna inspired and you know creative I know you listen to your own music a lot when you jog and the beats and everything like that. But who else are you listening to here this year? Outside of like my unrelief, I'm kind of listening to the community though. Like I've been outside a little bit. I've been just hearing like what's new and like I might not even know the new artists.

2:41So I'm kind of like adapting and trying to like keep my ear to like what's new. But I'm also in my recording process right now of my new album so i've been listening to a lot of unreleased music that i'm preparing to put out okay yeah do you still listen to those beats while you going running in the morning yes so i might my ideas well i might go to the studio i was in the studio last night and like i come up with an idea whether it's a full song or just like a hook or something like that and when i go on a run in the morning i'm listening to it or if i'm in the car i can just like okay yeah i thought about this yeah Oh, I could do this or I could change.

3:18There's some critique in the music. All right. I thought you was going to say Boss Mandilo, though, man. I really did. You haven't mentioned his name before. And I'm like, man, he's going to say Boss Mandilo again. I'm talking about in this time and cycle right now. You know what I'm saying? Because Boss Mandilo is hard. He is, man. Man, I found out about him, and I've been going hard on his music. He's hard. He turns it up, man. I love Boss Mandilo. Listen, man, you walk into a third grade class. And I'm assuming, Gunnar, they're going to know who you are. But if they don't know who you are, and they say, well, what do you do, Sergio?

3:46What do you tell this third grade class? What do you tell them about your career? What do you tell them you do? I would tell them I'm an artist. An artist. Yeah. I would tell them I'm an artist because that's probably what they would assume, but they would say maybe a rapper or something like that. And I'd be like, well, I'm an artist, you know? I do music and also other things as an entrepreneur. I'm an investor and I would start going down the list. but I would start with artists. Artists. Artists. And do you love to be, or do you like to be categorized as a hip-hop artist, or do you want to just say, I'm an artist?

4:24For sure hip-hop artist. You can't have me without hip-hop. You know what I mean? Even though, like, I'm all drummers. You know what I'm saying? I can explore. I can do Afro. I can do country. But it started with hip-hop. Yeah. Is that on deck? A country album? Everybody going country album now, man. You think of me? Not a country album, but me and Shabuzi, you know, You know Shaboosie the artist? So we just did a country record with me and him. It just came out, but we just shot the video. So the video will be coming out soon too. Do you think you get a whole country record? Like a whole country album, I should say?

4:59Gunna and the country? I'm not opposed to it, but I don't know yet. Yeah. Well, I know somewhere you said you want to do love songs as well. Like is that one? Like all love songs? Yes. Is that next? Is that on deck? That's not next. OK. That's not next. I want to like kind of really tap into like my new niche level that I've been kind of like tapping in with me. And I kind of want to introduce that, which is like Splurge. This upper level, upper echelon artist who, you know what I mean, who's gravitated to another level. I love that. Well, let's stay there, man. Before we get into the business with Under Armour, you did say you were recording a new album, right?

5:39What's the status on that? Is it going to be out this fall or winter or by 2027 i honestly can't say when because i'm like in it right now and if i feel ready it can come out next month okay but if i'm not ready yet i'm not ready yet so i can't i don't have a date yeah so where are you are you're free agent record wise record label wise the last last one that you released that was on a different record label and apparently you're a free agent right now is that correct um i'm gonna say apparently free free okay we in the works you're in the works It's a lot of being talks about what's going to be produced.

6:15Okay. Who's going to be behind me supporting it. Okay. Okay. And I know you have your own record label as well, right? I do. Shady Baby, I think it was. Yes. SB. SB. Okay. How's that coming? It's coming good. Yeah. The artists are fresh. They've been in the studio. I'm excited to, you know, showcase them and let people see me in this CEO stance. I love that. Listen, man, you are a CEO. You're running your own brand, right? I see about 20 people that you came with me there. But what's it like being the CEO of Gunner Brand? What's that like for you? It feels good. It seems like everybody liked to work for me.

6:52I don't know what they say. Well, you paying them, so they got to like it. But, you know, it's deeper than that. I don't want you to work for me for money. I want you to have a passion for what you do. I want you to be like, okay, I feel seen here. I feel like my work is being, like, you know, not... It's not being taken for granted or it's valued, mainly. Like, it's valued over here. So I want everyone to, like, feel valued who works for me. Yeah. Well, I tell you, they'll feel valued, man. Christmas is coming up. You give them a big Christmas bonus, they'll definitely feel valued. I give Christmas gifts.

7:25You do? Okay. It's a job of benefits. I give you my dress afterwards, man. I can love a good Christmas gift, man. All right. Well, listen, one of the Christmas gifts you might send out is, again, you have this deal with Under Armour, right? You are a new global brand ambassador, creative director. They're going to be coming out with your own shoe, a colorway at the top of 2027. So what's that deal, man? Take me aside of that partnership and why Under Armour? Why did you decide to go with them? I think it was a lot of a few things. First, them just stepping up and reaching out and already like applauded me for what I've been doing and like letting me know that they want to you know back me up and be good collaborators.

8:09Kevin Plank just knowing his story too me doing a back search on him and just seeing like what he's done for his community and what he's done for Under Armour as itself it was a it was an alignment and of course them coming in on the philanthropy side you know I do my Gunners Great giveaway they was like sending book bags clothes shoes like the next week. You know what I'm saying? We hadn't even, the ink wasn't dry. You know what I'm saying? And like, vice versa, I was already showcasing them in my One Stop video, showing the collaboration, showing that the relationship is being built before the ink dry.

8:48So it was kind of like, we worked on good faith before it even like, set in. So. Shout out Under Armour, man. And Kevin Plain, everybody just supporting me, just backing me up. Yeah. No hesitation at all? I mean, this is a brand they just lost Steph Curry. And so if you're gonna, you're one of the hottest things moving in music. Do you say, why should I work with Under Armour? Y 'all just lost Steph Curry? Like, no hesitation whatsoever? They handled off stuff before I got there, right? And still, it's like, for me, I know what I could do, too, for a company. So you could possibly be on a downfall, but if I can come in, I know we won't be down a fall.

9:30If I'm part of it, we're not gonna be no downfall.

9:32Sergio Kitchens: Right. So it was all of that, too, whether it's a challenge or not. and I see where I can be an asset at versus what I was just saying of my staff. They feel like they got value. They can bring value. I felt like I could do that. Yeah, I love that. I love that. So you plan on wearing the brand and continuing to wear the brand too, Gunnar? Because a lot of times you see guys and they have these deals. You say like, where's the brand at in the video? So you're going to be representing the brand and all that good stuff. You can see it. It's a lifestyle with us now. Yeah. Like down to like my nephews and little baby cousins.

10:03That's all you ate on the armor. Yeah. For sure.

10:06Sergio Kitchens: I love it. And it aligns with what you're doing now, too, right? With the Wanna Run Club and everything. Just coming off that. It started here in Brooklyn, right? You know, you did your first one here in Brooklyn, right? And it was big. Yeah. It was big. Yeah. Did you expect it to be that big in Brooklyn? I didn't. I didn't because it was something fresh that I did. And, like, I'm an artist. I don't, I wasn't, like, considered to be an athlete or to do these type of athletic events, right? so for me to just do it and do the first installation in like 2 ,000 people there you like to run I'm not perform I ain't I ain't seen I didn't tell nobody I was doing a song none of that nobody was expecting a performance they just wanted to come out there and run it was a good community so that's kind of like put a battery in my back just seeing that like oh man like look what you could do yeah yeah and then you've had a few of them right Houston I believe and also you had one in Africa.

11:01Yes. And then obviously another one. Yeah. We've been kind of like taking this run club around the world now, London, and like it's been great outcomes every time. Yeah. Well, the momentum was there. How you plan on like kind of turning that into a real business and a real type of community? I mean, it started with like the Gunners great giveaway. Like everything that like when I, because people have to pay. And of course I got to get, you know, permits and everything. everything costs, right? So it's not about really making money, but whatever's funded, it goes back to my Gunners Great Giveaway.

11:37So I'm able to do my back to schools. I'm able to do my fall festivals. I'm able to do my Christmas give backs. So like, it's all just circulating in for a good cause when we do go out here and run. And how long do you run? Like, I know you said you do every morning, you get up about a mile and a half, and you're doing weights and back and forth. but you'll do 5Ks on these runs though, right? I do 5Ks on these and then like when I'm like, no, I got a 5K, I'm doing my 5Ks when I'm working out. Yeah. How are you prepared for it? Because I want to run a 5K myself, right? We got one in Philly where I'm from.

12:09I'm like, man, I want to run a 5K. So how do you prepare for a 5K? So I got this breathing band, right, that my trainer had got for me a long time ago. And like I run with the breathing band, so it helps me with my breathing. Okay. So, like, if I can continue to run with this band two miles, three miles, four miles, when I don't have this band on, it's easy. It's a relief. So it's like me training my breathing to be able to run out here for however many miles we need to do. Right. Okay. I love it. I love it. What's it like being Sergio Kitchens? What's it like being Sergio Kitchens on the day?

12:51It's great. Man, I'm blessed. like God got his hands on me so I feel like every day is like I'm a walking testimony you know yeah it feels like that even from like everything with my career me before I got into my career being serious it's like it was a dream but like I knew I would get there now you get here and like you're going through it but then it's like it doesn't stop you keep elevating so I'm been it's It's a good day to be Sergio. Now, you're a Gemini, so I'm going to flip it. What's it like being Gunna? Because it's Sergio Kitchens, and then it's Gunna. So what's it like being Gunna?

13:31Smart. What's your sign? Sagittarius. We are smart. You was just with one, I believe, last night with Hov, I believe. Yes, I was. I was. Gunna is the fun, fun side of me. I feel like Sergio is the more conservative investor. You know what I'm saying? Who's going to take it a little bit. he kind of just gonna learn as he go. You know what I'm saying? He's gonna make the mistake and learn from the mistake. Yeah. Cause it's, it really is, I do feel like those are two different, not different people, but two different characters at a time sometimes. You know? Is Gunna and Wanna, are they closely related?

14:14That's what, yeah. Gunna and Wanna is - So that's three personalities. Them like cousins. Gunnar and one are like cousins. Yeah. Who's the oldest cousin? Gunnar. Gunnar's the oldest. Yeah, Gunnar's the oldest. Gunnar's the oldest. One are the younger, for sure. He's younger. Okay. Okay. I love it. What's been the biggest positive surprise about the stardom of Gunnar? I mean, there's Sergio Kitchens. When you go home, you're home, right? You're the son and you're the brother. But when you're out in the street, you're Gunnar, and that comes with stardom, right? What's been the biggest positive surprise about the stardom?

14:51I would think when I do like my meet and greets and then like my fans might come up to me and they just say something that I just really didn't expect they would say like for once this lady came to me older lady and she was like your album drip season three this is like one of my like really like my album that kind of like my breakthrough album and she was like it helped me get through my divorce and I'm like what I my response was like that's good and I'm like I'm glad that I could be a part of that to help you through that but in the back of my mind it's like what did I say like that could possibly get you through this you know I'm saying or was it just the vibes and like the energy and like the frequency of the music to just like I can get away from what I'm going through you know did you ask her I didn't no I didn't what do you think it was it was the vibe.

15:47Because you say a lot of stuff. Right. I think it was the second one, like where it's like the frequency, because sometimes like my fans that's from overseas, that's like, don't really know everything I'm saying, but they can understand like, or feel the vibes and feel the energy of the song, right? I've got fans all the way in Switzerland and Australia, right? But like, you know, some fans speak different languages. so they can only articulate so much, but they still love this song. It's because the frequency, what they feel, the energy, the vibe, the melody, they just feel it. So I think that was what she felt to get her out of the divorce stage she was going through.

16:34What's been the biggest negative surprise of the star? Negative surprise. The negative surprise? I would say, like, one thing would be, like, how fans could say, like, you know, you sound the same. And, like, you love this sound. You fell in love with this sound. And, of course, you want me to elevate. But if I go too far left, it's like, this ain't the, we want the old gunna back now. You know what I'm saying? so it's just like contradicting and it's kind of like damn like when you really want to give your fans exactly what they want yeah it's tough yeah well what do you like as a leader you know you just said you want to you know have a people around you to feel value how does sergio kitchens lead by example okay for sure um i i used to then talk as much i think now me just coming into more of adulthood me dealing with like life changes and like, you know, handling like my problems and situations.

17:48That kind of helps me be a more open speaker because I can kind of tell you from life advice versus then what I think. And I think that's kind of why now like I feel like I can speak a little more to like my peers and close friends with advice because I've lived just a part of my life. not a lot of life, but just a part of it to where I done been through things. And I could tell you like, oh, well, I don't think that's a good idea. I think that could be a good idea because of X, Y, Z. I've done this or I've seen this person done this, you know, experience. Yeah. Do you feel like an elder statesman, an OG in the game now?

18:29I mean, you're still young, I'm 33 years old. So do you still, you feel like an elder statesman in the game now? I feel like, like leader of the new school type. Like, I still got OGs that still, like, present in the game. But, like, we got younger generation, too, that's, like, grew up on Ghana. Like, I listen to Ghana. You know what I'm saying? Like, I know the OGs, they cool, but, like, I'm, like, their OG in a sense. Young OG. I love it. I love it. Well, listen, that elder statesman, that mindset, you know, it happened somewhere, right? So take me back. You were born in South Fulton, Georgia, right?

19:07raised by your mom and again alongside four brothers. What was that like for you coming up in South Fulton? It was fun, man. It was dangerous. It was free. It was, it was trendy. It was cool. It also felt secluded a little bit too because it was the South side of Atlanta and not Atlanta. So when I was younger, I couldn't travel. I couldn't go to that. I wasn't getting on the bus and going to the city. How like I know Atlanta now like, bruh, if you was on Metropolitan, you could be in Bankhead or you could be somewhere like in a whole nother side. It wasn't really like that for me growing up on the South side.

19:55It was like - You stayed in your neck of the woods? Yes. I'm on flat shows, old national, old national flat shows. You know what I'm saying? For a long, long time. And then even when I was able to drive and move around, it was only so far I was going until I started rapping and going to the studio. Yeah. Yeah. Well, what'd you learn from your mom? She was a school cafeteria worker. What's the biggest thing you learned from your mom? Stay focused and don't give up. She used to be on that back then, staying focused and not losing sight or being a follower. That's what's... My mom was... She was tough.

20:35Like, I had one of those firm moments that didn't play. Like, I might be with my friends, and the older homies come around, like, bro, you gone. Your mama's gonna be tripped. Go ahead. You know you need to go to the... I don't even want to deal with your mama. That's how I grew up. Yeah. Well, when did you fall in love with music? Like, when did you fall in love with hip-hop? I mean, I know you said, you know, coming up, you were inspired by the Outcasts and the T.I.s, and, you know, me again, being from Philly, seeing Atlanta's rise, I saw that right in front of my face. But when did you fall in love with music and when you knew you were willing to be a rapper?

21:11I think when I actually heard myself like on the song, when I recorded with my friend, we was all on the song together and I liked how I sound. Yeah. And I always felt like I, well, I didn't know that I had like a love for music until I started like making music and then remembering like Sade and remembering like OutKast songs and then it was one time that I was in the hospital and my mom was, and I had got, my tonsils tooken out. And then like my mom kept saying like the only thing that I was just kept saying, I kept singing a song saying, do you wanna ride in the backseat? So stuff like that just kept reminding me of like, You like music.

22:00Yeah. You like music since a kid. Yeah. Yeah. So there was no other career choice you wanted to be. You knew for a fact that your rapping was going to be it. That was it. No fireman, no bus driver, no nothing. No nothing. Like, like, I had a job. I worked at McDonald's and I just I just quit because it was just like it was hard to me. I'm like, I can't do this. Like, how long did you last? Maybe like a week. A week? Yes. You ain't sticking around. You didn't even get a paycheck for this. I didn't get it. But I got one check. Wow. And it was like, it was, it wasn't a lot. It wasn't a full weeks of two.

22:33I was supposed to have got two weeks worth of check. So when I got the check, it was nothing in there. I remember my dad was like, bro, you ain't work long enough. You ain't even get a chance to see what you could make. Yeah. And I was like, no, I'm going to be a rapper. Yeah. And they was like, what? They was against it at first. For sure. Yeah. For sure, for sure. Like, what you mean? You need to have something to follow. Well, my mom went against it. She was just like, okay, you can rap. but have something else to fall back on in case it don't work. Yeah. Did you put a plan B in motion? I saw this old quote when Denzel watched and he said, well, what's a plan B?

23:06Like, I'm focused on plan A. I don't want a plan B because that means my plan A didn't work. Did you put a fallback in motion or did you know, like, no, this is the journey? I didn't have no hustling. I was going to, like, hustle my way out some way, somehow. Yeah. But I didn't have no... And I believed. I believed, like... And then, like, it was, like, things happening to make me feel like, okay, I should continue to do this. Whether I met a rapper that was already, like, moving around, and, like, we got a connection, and I'm like, okay, well, if I could be in these rooms, I could probably own one of these rooms.

23:45Mm. Mm. That's powerful. Yeah, that's powerful. Well, I mean, you know, coming up in Atlanta, and you're finding your groove, right? How did you get better? Like, what did you do? And one interview I heard, you know, you were talking about making it and how you did it. And it was basically through networking as well as sacrificing and not pushing your music on the people, right? You wanted to just grow and then people were eventually going to hear you. During that growth process, like, where are you at mentally? How are you getting better as a hip-hop artist? I would say being humble, for sure, for sure.

24:18because I could have been in the room acting like I was, like, ready. When, like, you would know when you're ready. You know what I'm saying? And I feel like I played the back because I felt like it wasn't my time to be in the front. Yeah. And, like, me still being in the room, I was grateful for that. Like, I didn't think, like, I should have been not in the corner or shouldn't have been in the back. Like, that's why I say, like, I know I was in it. I approached it at a humble state because I felt like where I was at and being quiet or being laid back at that time was, like, what was needed. And I wasn't missing nothing.

24:59Yeah. You drive around Atlanta, man, sometimes. And, you know, let's say you're by yourself one night. You're driving around Atlanta, go through South Fulton, and maybe go check out your old high school at, you know, Ronald McNair Middle School, right? As you're driving and the song Drip Too Hard comes on, what comes to mind for you?

25:21Young, free, and just, like, hungry. Yeah. That's the stage I was in back then, because it was like, it was no, you were like a real rapper back then. It was like, you rap, but, like, you still moving around. you still out like doing other stuff you know what i'm saying but like when this happens right here everybody's going to start looking at you as a real rapper yeah like when this song comes out you're in the real charts like a rapper not just like oh he called him a song like no like he's here yeah yeah did that song change your life for sure it was part of the change because I think it was it's a big one of my biggest songs it's a diamond record you know, everybody don't just go diamond no, no, it's a hard accomplishment I like Money on the Way, you know, by the way I mean, I thought that should have, you know, did numbers as well that beat, that thing, I love that song right, Richard Milley's my second one right, but Money on the Way is there too, right man, listen, I'm telling you, man but again, that song Dripped Too Hard is when I first discovered you, and you know the air was there, so I asked, did it change your life, and how so, and of course, you know, again, Diamond is huge.

26:42It's huge. Yeah, yeah. How do you create now? Do you still, like, you know, obviously doing the jogging and listening to the beats, but when you're in the studio, how does it go? I think it's, I still, I still create in a free space. Now I'm looking for more inspiration than anything, cause like, you see the same thing a lot. and like that could get boring, right? And that might be why you sound the same because you're seeing the same thing. And not exposing yourself. You know? Yeah. So now I feel like I'm looking for that what's different. I told you, country music. You can do the country music route.

27:26But not like in a way of like the songs has to be a different genre. It's just like the words and like the feelings should just feel different if I've been living and moving different. Right. Yeah. You know, like if you if I'm walking into like my black entrepreneur or this big investment, big investor, then like the music should sound like that some way. Right. Mm hmm. And somewhat. Yeah. Yeah. Before you got it, man, I want to hop into your business portfolio again. We talked about your, you know, want to run club and, you know, again, what's happening there. But I also see that you have investments in a wellness drink and a protein bar and all that good stuff.

28:07What's going on in your portfolio? I do. The portfolio is big, but it could be bigger. Right now, I'm one of the investors into Flourish Hydration Drink. Yeah. I've been an investor going on maybe two years now. How's that going? It's going good. It's been the... They're in Kroger. Not all of them, but they're moving in. Some of them even in Atlanta. So I'm going to be at one of the openings there. And it's been doing good. I've been having all of the activations that I've been doing, like the events. And they've been showing up. It's been good. It's moving. Okay. And a protein bar you have, too?

28:51Not protein bar. It's Symbiotica, which is a supplement company. Okay. And they got everything, like everything, vitamin C, glutathione, C-moss. Love some C-moss, man. That's good stuff. I'm talking about the list goes on. Yeah. But it's a really, really good, good brand. I don't know how long that they've been. I don't know when they was established, But I've been with them two years, too. And they've been backing me up. Shout out to Ronna, Shahab, good friends of mine. It's been a success. Your name of your business empire in one word, like when you think about all of what you're building right now, right?

29:41All of what Gunna and Wanna is helping Sergio accomplish. You had to sit back at the end of the day and your mom and you go home and she says, what's the name of your business empire? What's the one word that you want Gunna's business empire, Sergio Kitchen's business empire to be? Generational. Generational. I love that. Why generational? Because I want to, whatever I've started right now in my cycle and me breaking the curse of us not being a wealthy family and having means or opportunities for us as a family, I want that. So even after I'm gone, and that's generational to me. Like, the businesses that I start, the investments that I start, the longevity for my kids, my brother's kids, my nieces and nephews, their kids, my baby cousins.

30:36Like, I'm trying to be able to have something for, like, the family that we don't got to go outside and ask for jobs when, like, our family own these jobs. We can just go and be an intern at my company, my niece or my nephew, you know, and having that opportunity for them in-house. I love it. Biggest thing you learned about money? Like, I mean, you're getting a lot of it right now, right? I mean, what's one of the biggest things you're learning about, you know, continuing to grow so that way you can achieve that generational business empire? What are you learning about money? one thing i learned is like letting your money sit like you just saving it is not saving it it's not if you just like letting the money sit in your account and you still got to live and spend every day you're not saving it you know i'm saying money's supposed to work for you and you got to make it work for you the best way it's not easy that's something that you got to learn like as you make money to like take money and put it here and hopes it it grows or sit this money and let it collect interest like you got to learn that type of stuff you ain't gonna know that once you get some money first you want to just be a millionaire that's the first thing you want to do then you see that being a millionaire you can't state this you're not gonna stay a millionaire because you got one million dollars you know when did you learn that I'm making your money work for you is that recent over the last that's recent it's recent and that's going through hard times and not being able to grab the money that you need and not being able to get the loans that you want because you didn't build the credit or things like that.

32:17Just going through things and now you gotta learn. You know what I mean? Or just being in position because I also was an artist that didn't like take, take, take, and then didn't bring nothing back. So face value was good. Like, I'll front you some and, like, look at you. I can expect that you to bring it back because your track record. So you want to have a good face card in this business. Yeah, I love that. I love it. Well, get you out of here some fun stuff, man. And first one is that if I gave you$10 ,000 right now, right, it'll be a loan, Donna, but if I give you$10 ,000 right now, what's the first thing you invest in?

33:03um i would see what can i invest in first doing your homework i love doing my homework first what 10 000 you know it might be a laundromat yeah now that i'm now you know because 10 000 might get me a good laundromat yeah give me a good couple machines that's a that's just a thought though i don't know yet i have to do my research if you did do a launch man what would be called what the gunner's launch gunner wanted laundromat what would you call it Sergio's Kitchen? What would you call it? Nah, it would be something that doesn't have my name. No? Yeah. No? Not at all? It'd be something with If You Know You Know.

33:37If You Know You Know. It wouldn't be like Gunner's Laundry Mat or Sergio's Laundry. You know what I'm saying? It'd be something that you know like it's like one laundry, one laundry mat, but W-U-N. And you know that one is like an extent or short from one of them. That's right. So it's something like that. You know, this building might be all gray. And you know, like, Gunnar's color is gray. Yeah. So he did all his machines gray. Something like that, you know? That's your favorite color, gray? Yes. Why? It's stone. It gives stone. It gives, like, forever. Okay. Yeah. Love it. And, like, I can do dark gray with light gray.

34:15It's just, like, I like gray. Yeah. I ain't even getting into your style yet, man. You're a stylist individual. We were supposed to be getting into the business. I didn't know who was getting in there all the way. I got to get into your style one day. Not now, but I got to get into your style one day, man, because you're a fashionable guy, right? And some people might want some advice to how you put your wardrobe and all that stuff together, right? And now I know gray is the color, is your neutral base. Like, that's the one you like all the time. That's my palette. Yeah. Sergio's superpower, what is it?

34:45Um, I would say being me. Like, being me, the reaction I get from, like, just when I meet people, because, you know, you can like, you can see a person on Instagram, right? And, you know, you don't really know this person. You don't know how this person really like talks or give it up unless they showcase it. But when you actually meet a person, that's when you can kind of like read a person, I feel, right? And like, when I actually meet people, it's like, sometimes they just, they be like, I didn't, I didn't expect you to be like this. And I'm just being me. You know what I'm saying? I'm like, expect what?

35:29Yeah. I'm being me. But being me, seems like it always works in a good room. Yeah, being authentic. Yes. How do you block out the noise? I mean, again, I come from North Philly, man. And you come from where you come from, out in South Fulton. And we go through a lot of stuff, right? You've been through some turmoil times in your life, with the law of the case and all that good stuff down in Atlanta. But during that process, you were talking about blocking out the noise, and that's when you went to Arizona. How does Gunna block out the noise? How do you block out all of the naysayers, the rumors?

36:04Um... By doing things that's, like, therapeutic, doing things that's good for the mental, doing things that could relax your nervous system. But I think it's, like, in that order, because you don't know what relaxes your nervous system until you try something. And, like, first thing you could think of that could be therapeutic is, what, maybe a massage? Something that just you could kind of, like, let go a little bit. And I think me, like, channeling to things that was, like, life's things for me. Like, what do Sergio like? What you like? I know you've been living like Gunnar for a while, but just do something for you right now and then maybe you can get back to Gunnar.

36:55Because in order to be Gunnar, you got to be Sergio first. You can't just be Gunnar, start with Sergio. Yeah. You know? Is Sergio repaired and recovered after everything you've been through? I would say yes, because, and I'm still a work in progress always, but like I'm not the same person I used to be in a good way. Yeah. In your men's health magazine you said, you know, straight and narrow path you're trying to walk on, right? Focus. Focus. Focus is like if I see I got tunnel vision and I see something that works for me or I see a goal that I want to reach and I got and I place my mind the steps to take, that's the steps I'm taking.

37:44I'm not letting nothing get me off of course To go to rear Left or right Because I feel like that could Probably work Just stick to what you already said Even when you get to step 10 And it's like what Still keep going Because you got to get to the other side Yeah Get you out of here on this man My favorite business book Jim Collins is Good to Great And I feel like you can answer this one What's the difference between a good music artist, right, and a great one? A true artist, though, it's like an artist that knows his self and that aligns with his fans and his people that support him and like stand in that frequency.

38:35Like no matter if you got 10 fans or you got 10 ,000 fans staying in that core of what you're building, the foundation, I feel like that's what makes a great artist and not him chasing hype or doing something that he thinks is going to be trendy or he's doing something that's already trendy versus then just doing what's like to the artist. like what's for the artist if it's you because you got your fan bases from people that can really relate to you not for nobody else that's what makes a great artist when you can do what for your people yeah I love it I love it well I feel like you're a great artist man and I appreciate the time you gotta come back and talk business and next time we gotta talk about more style and you know you probably be invested in some you know fashion brands at that point right so yeah we gotta talk more style when you come back.

39:34And if you do the 5K run in New York, I'm going to try to sign up. You're going to come out? I'll be ready for that time. I'm going to give you... You don't even got to sign up. All you got to do is just show up. I had a bid for you. Okay. Put a little Forbes on the side. You good. I love it, man. I appreciate it. Is Juana, Gunna, and Sergio going to be there? No, probably just one at a time. Just one at a time? So I'm expecting Sergio to be there. Maybe. Gunna might show up. Gunna might show up? Okay. Well, I appreciate it. Let Gunnar show up. Let Gunnar show up. Because I want to ask him a few things about the lyrics and stuff that I heard.

40:07You know what I mean? Break it down for me. Yeah. I like that. Gunnar, man, I appreciate the time. Thank you so much for stopping past. And good luck as you continue to work on a new album and all that good stuff, man. Listen, you have a fan. I know I'm going to be buying it, man. I enjoy the music. So I appreciate the time. Absolutely, man. Gunnar here at the NASDAQ market site talking all things business of Gunnar and his new deal with Under Armour. You're in the Enterprise Zone and you're leaving the Enterprise Zone. Thank you for watching. Thank you for listening. Thank you.