2025 FRONTIES

25:06Yeah. We're sorry for trying to use graphic design to help our business. We're going back to the dumpster. What was crazy is like, you know, yeah, two years of work gone in a week. Yep. Because people just got mad about it. People got big mad. And to be honest, I still think they're wrong. I still think the rebrand was good. And I still think the rebrand was the right decision. The packaging was amazing. Go look at the packaging and tell me I'm wrong, that that packaging wasn't great. The packaging was great. Packaging was really, really good. And yeah, that's the story of the year. It's not even close.

25:36And I think the thing that people will probably most remember about design this year. Absolutely. Brand of the year, Kevin. And this one was tricky because, you know, there wasn't any clear in my mind, like, who dominated this year from a brand perspective. Yeah, there wasn't really a through line of like, you know, in past years, there's been one brand that kind of rose to the top that, you know, had a big headline like once a quarter. And this year, there really wasn't. No, no one that really stitched it all together. But I do think it could have been ChatGPT. I mean, I think OpenAI is probably the brand that's like the most talked about in design circles.

26:17I went to an event last night, of course, about AI. Everyone, don't panic. It was the name of the event. And it's obviously a big topic. But we're not going to give the award to ChatTBT. We're not going to give the award to Taylor Swift, who had a big year. We're not going to give the award to the Rizzler. Oh, damn. I think last year. Stop the count. Do we give the award to the Rizzler last year? I think he was person of the year. Oh, person of the year. Yeah. I mean, the Rizzler always wins awards. And to be honest, the Rizzler is still out here doing great work. Absolutely. That video where the Rizzler was in all those movies, that should have won something.

26:47He had a Carl's Jr. collab. Yeah. And in that Arizona. Arizona iced tea. Yeah. But Supreme photo shoot. He was a model. Yeah. You know, he's the fucking best. That chubby little kid, you know, just again, delighting people. I mean, he just wins the frontee for the biggest, biggest frontee. He's the best. The best. The most delightful. The best. But the brand of the year is Zaron Mandani. I mean, I think that to me was the brand story of the year. He had like 1 % of the vote and some, you know, sort of at some point this year and then just kind of became the brand that everyone wanted to be a part of.

27:23Grassroots movement. Grassroots movement. Really great design. I think that's something that some people have talked about. We haven't talked about it on the show too much. But yeah, Anish Abu Tathi, the Philadelphia designer, I believe, was responsible for a lot of the branding inspired by like New York City and sort of like, yeah, had a really cool, yeah, kind of sort of unique for the political landscape design system. And just, yeah, again, it wasn't just the design, of course. It was because of his charming videos and his amazing policies. And he did it. And he did it. So shout out to Zoran.

27:59Yeah, shout out Zoran. Zoran, brand of the year wow you love to see it that takes us to person of the year person of the year I guess Zoran could have been the person of the year but he's the brand of the year brand's bigger than person I think there is one person this year that stood out to us deserving this award one person, one person only Ashton Hall for his efforts in hustle culture the banana, the Saratoga Saratoga sparkling water which he put on the map shout out to him maybe this is a joint award maybe you know saratoga saratoga springs or whatever gets a little little shine here but yep you know i think one of my favorite stories to cover this year was ashton hall a great moment where were you when ashton hall's the sort of morning routine video dropped and uh he was putting that i was in his face oh you were in colorado exactly you'll never forget i'll never forget yeah what a day and the time stamps on the video uh who knows if those things are real i think he raced i show speed uh recently or he raced somebody and he fell down and it was a pretty big l for him but really you know today we're lifting him up with a w person of the year wow person ashton hall of the year kevin i was actually looking google did a thing that was like the top 10 most like uh research people i thought that was really interesting just because um you know i don't know if that means that these people are the most culturally relevant but they were they they they got the most google searches this year.

29:25And yeah, Jimmy Kimmel. Remember that story? Could have won person. Oh, wow. It was a big story. Shador Sanders. Shudassi. Yeah, yeah, yeah. Zoran, of course. Bonnie Blue. I never heard of her, but who's that? Yeah, yeah. Oh, another person. Who's Bonnie Blue, Alex? That's what I'm saying. She was on the list. I wasn't familiar with her, but with her work. But Andy Byron, remember that guy, the Coldplay guy? Oh, yeah. Remember the guy that was... We're talking about him in the next show. Oh, really? Okay. Sorry. I don't want to spoil, But yeah, that was one of the best stories of the year. Really tremendous.

29:58Obviously, a lot of Charlie Kirk stuff. But yeah, no, a lot of people this year that, you know, again, there was a new pope. Yeah, a new pope. American pope. Yeah, yeah. Could have won person of the year. Damn, we got a new pope. I missed that one. That happened. That happened this year. Yeah, yeah, yeah. True, true. Rebrand of the year. Big story, always. It's always a big one, you know. Kind of a small one this year, though. Yeah, that's the thing. It could have been, of course, Cracker Barrel, but we couldn't do that because it went away. I mean, there were plenty of good rebrands. Yeah. What do you think was out there?

30:32I mean, there were a lot of Kodo projects. I thought Graders was the nominee for me. Your Cincinnati bias, for sure. I was about to put that one in there. You know what I would also put in there? Lazy Boy, remember that one? Oh, Lazy Boy, yeah. Oh, boy, oh, boy, do I do. Yeah, no. Domino's, that one. Yeah, it was fine. Fine, fine, fine, fine. but yeah dominoes yeah not a huge year in rebrands yeah i agree with you those kodo rebrands that all look kind of good like they all could have won it but i think the real answer here kevin in the biggest rebrand of the year hbo max went to max and then they went back to hbo max yeah wow what a what a moment who where were you when electric yeah electric um remember we had to download the new app yeah it was maybe that was last year we had to download the new app i feel like we talk about this every year because they were as hbo now and go and then it was hbo max and they're always doing merch and they got rid of the hbo and it was just max and then and now netflix bought them did netflix i know they bought warner brothers there's warner brothers own i believe that was the headline oh god who knows who knows i can't keep up with these uh these giant uh streaming yeah netflix acquires warner brothers studios and hbo in 82.7 billion dollar deal that's I wasn't even aware that there's$82 billion.

31:51Well, it's because of those price increases. You know, when they went from like$12.99 to$14.99, that's where they got the$87 billion from, those fucking price increases. That's bullshit. Oh, and also because they made it harder for you to steal your parents' Netflix or whatever. Remember you were saying you were trying to – Yeah. They cut you off? Yeah. That probably – They cut me off and then they had the nerve. We re-upped for like 18 bucks a month. And then they have the nerve to run this ad. Run this fucking ad on social. And it says, real adults pay for their own HBO. No. And it gave us, it was like three bucks a month for 12 months.

32:28Wow. And so we're going to have to cancel and get that deal. But fuck them. They had$87 billion Netflix did. They should give everyone Netflix for free. What do you mean? You've got$87 billion? That's bullshit. To throw around? Okay. Sure, sure, sure. Sure. Brand moment of the year, Kevin. This one we talked about very recently on our Thanksgiving Day episode. But it's, you know, again, not recency bias. It's Kraft Mac and Cheese with Jason Biggs promoting apple pie mac and cheese. What a moment. Truly, I thought when I saw it for the first time that it was AI. Truly a shocking moment. Which is a big thing that we will be saying forever and ever and ever.

33:04Is this AI? Is this real? We don't know. We can't tell. And it looked like it was AI. No way that the Kraft Macaroni and Cheese Company would actually get Jason Biggs to promote apple pie mac and cheese. With that, with the innuendo. With the innuendo that he was fucking that mac and cheese. And you know what? They were. Wow. So how good? I mean, I just think it speaks to the year we're in. Yeah. No. You know, such a good year that we can imply that Jason Biggs is going to have sex with macaroni and cheese. You know what? You couldn't have done that in 2023. I don't think you could have. No. No.

33:372025. Only a year that you could have done that type of collab. and good for Jason Biggs. Jason Biggs. Love seeing him back out there. Jason Biggs, I have seen him interviewed on some podcasts and some things over the years. Isn't he just like a guy with kids now? He's a hilarious guy too. Yeah. He's a great guy, a big fan, and an American trodder. Cream of the Crop Collab. Wow. Is that a new, that's a new title? Every year. Cream of the Crop Collab. Every year I go through and try to punch up some of these titles. I like it. It gets monotonous, like collab of the year. like you know cream of the crop collab i like it well when one brand isn't enough two brands come together to create something bigger than the equal parts and you know we tried this one yeah we tried both of these things actually what is it kevin drum roll please oreo and reese's and reese's and oreo wow yeah i was curious if we still had any of these lying around the studio because they were we don't i ate them all delicious i ate them all and felt horrible oh yeah yeah yeah just yeah just Just a classic binge.

34:40Yeah. That was a great club. Really two titans of industry. Yeah. Two American classics. Yeah. Coming together. How are they going to top it next year? I don't know. I don't know. I think they're just going to keep running it. They just keep doing different Oreo and Reese's things? No, just keep doing the same. I mean, two of the greatest products. I mean, I could go for like an ice cream sandwich. Oh my God. Perhaps. Yeah. No. Yeah. Yeah. You could do so much. Yeah. 100%. I mean, listen, when you go to get ice cream in the summertime, You know, getting Oreo cookies and cream, you're getting Reese's peanut butter cups.

35:11It's just, these are the best flavors in the world. Yes. And they came together this year in 2025 to create something new, innovation. Innovation that excites. No, not yet. Okay. Rookie of the year, Kevin. Rookie of the year. Rookie of the year. Rookie of the year. The newcomer, the hot brand on the scene. New brand alert. We're going to give it to Stiller's Soda. Wow. It's funny. That did come out this year. Was that the top new brand of the year that launched this year? It was voted on by the panel, Alex. Okay. You can't question the panel. No, I was just curious what the other nominees would even be because there weren't that many new brands that launched.

35:48Shout out to Gander. I ordered immediately. I think the thing about new brands - It was here instantly. Yeah. That's why it's top of mind. Well, that - And I tried it. Well, the thing that I always say about Graza is the day that came out, I ordered it because I was like, I need that. And same thing with Stiller's. Shout out to Gander did both of those. and that's the feeling that we're all trying to create here as a design and branding company is that feeling that when something comes out you need it immediately and that happened. Yeah, shout out to Gander. We should give this award directly to Ben Stiller if we can.

36:15We should go to the Knick game. We should sit front court side and try to track him out. Listen, you get there. Yeah. You get behind him. I was thinking about going on Sunday. We could print one out. We could figure out how to make our awards happen. Yeah. This award happened which this year I think we've outdone ourselves. This is the best award we ever gave. I mean between Severance and Stiller's Ben Stiller having a great year And also front row at all the Knick games. Knick's playoff run, he's kind of solidified himself in the top five Knicks fans. Dude, he represented. He showed up. He was in Indiana.

36:42That's what I'm saying. It's Timmy. It's Spike. And it's Ben Stiller, I think. Yeah. Edie Falco. There's some people that are at a lot of these games. I mean, Mount Rushmore, no order. Yes. I agree. I think he's up there. I think he's a Mount Rushmore of Knicks fans. Spike's number one. No, of course. Spike will never get a top spike. But I mean, he's definitely proven himself that he is Mount Rushmore. Nick fan. Absolutely. For that, we salute him. And great soda. We love it. Yeah. So back award. This comes to someone that is back. And you know who it's got to be. You know who it is. You know who it is.

37:18It's our boy, Billy McFarlane. Because Billy's back. Billy is so fucking back. He's back on his bullshit. He's actually doing another festival as we speak. Wow. I saw content as recently as this morning from the island. Slim Jimmy was there. Slim Jimmy? Yes. Slim Jimmy was there to perform. And as far as I'm concerned, that's the first artist I've ever seen at Billy McFarlane events. Listen, Billy is so fucking back. Next year, this might be the Billy McFarlane back award. He is just always so back. He never left, except for when he went to jail. He actually got an artist. Granted, only one half of Ray Shemmert, but Slim Jimmy is someone who performs at an event, at a festival, on an island with a stage.

38:04Ladies and gentlemen, we got him. Billy McFarlane did it. He did it. Are there any tickets sold? Are there any fans? Are there speakers? It doesn't matter. He did it. We don't know. It doesn't matter. As of recording, Slim Jimmy, I saw, has touched down on the island. And for that, we got it. Phoenix. Phoenix 25. Shout out Phoenix. I'll be watching. Phoenix. A brand to watch for 2026. Yeah. If he pulls this off. Oh, my God. Early brand of the year, 2026. Phoenix, 2025. He's in the Caribbean. He's on an island. Island boy. He's making TikToks. He's definitely got a documentary crew because I know my boy.

38:39Oh, yeah. He's filming this. Oh, he knows. He knows what he's doing. He's got a lot of money to pay in restitution. He's going to be running victory laps. He is. He's out here, and I love to see him. Must see TV. Billy McFarlane, Soback Award of the Year, Fronty, congratulations. And that brings us to one of my personal favorite awards that we give out every year. It's the Good Job Thumbs Up You Tried Award. And this year, I think there was one person who tried so fucking hard. Like he tried so hard, the hardest probably anyone's ever tried for anything. But he wrote an incredible story that just the effort that went into fabricating, or even maybe just if it was real, which probably not.

39:20But the effort he put into the story was just unmatched. And for that, Glenn Powell. Wow. For his catch-up story when releasing Glenn Powell's Smashed Kitchen. Yep. Good job. Thumbs up. You tried. Wow. You tried to write a compelling story. And for that, we salute you. I have to admit something, Kevin. What? Glenn Powell may have won me over when he hosted SNL. Yeah. He was pretty charming and he was pretty funny. Yeah. And he, maybe I'm just going to say it, like his comedic acting is worth celebrating. Yeah, I've seen some Glenn Powell stuff that I'm like, you know. Listen, I'm not watching that show where he plays a quarterback.

40:00I'm not watching any of his movies, his rom-coms. I'm not eating Smash Kitchen. But he did host SNL. And I will say, it's a hard gig. He did it really well. And so I got to give him some credit. The brand's fire too. This is not a sarcastic. Whoa, whoa, whoa. Take that off the record, Kevin. Bleep that out. This is not a sarcastic award for the brand. This is a sarcastic award for Glenn Powell and his efforts in writing the ketchup story. I will say I recently rewatched that clip of our podcast where I go through the story of him telling the story about getting covered in ketchup and being out on the trampoline and falling asleep in the Texas sun and it getting caked on his body.

40:42and honestly looking back it's even crazier now yeah it's an insane story the fact that they even put that out there as a press you know some pr team whoever was like what was like we're running with this one is yeah they're they're they're unhinged and i'm gonna speak for all of us here when i say god damn i wish i could see that man covered in caked on ketchup listen again he's he's cringy and I was not a fan but he again SNL he's got a little bit more to him than we thought so yeah listen he charmed the nation and I gotta say I'll give it to him I call like I see it Kevin you know that's the thing it's like I can't I can't hate when you know when someone does something great and when I gotta give it to him to piggyback off of that robotic story the lifeless story that he tried to force some humanity into That brings us to the Clanker of the Year Award, the inaugural Clanker of the Year.

41:39And we're going to go ahead and award that to Neo, the personal cleaning robot that is launching this year. It's a startup out of Silicon Valley, of course. And yeah, you can get that weird clanker with beady eyes and with a speaker in its crotch, and it'll do your dishes poorly. Yeah. Yeah, you can be your personal assistant, but the best clanker I've seen. Yeah, I mean, honestly, calling something a clanker is incredible. Is that a Kevin Baturi thing or is that an internet thing? Okay, cool. Well, I had never heard anyone call a robot a clanker before, but I do believe – It's a bit of a robot slur.

42:20Okay. So hopefully this ages well. A robot slur is hilarious. Neo robot. I saw a meme recently that said, steal this look. And it was like, how to get white sweatpants and a white sort of cardigan and a white beanie. Could be a good Halloween costume. Yeah, a great Halloween costume. The Neo Clanker. Truly Clanker of the Year. Clanker of the Year. Its speaker system is in the crotch. The robots are coming and they got fire fits. And that's what we learned this year. At least this one's going to do your dishes. It's going to do your dishes. Here's the thing. We're not interested in robots. We know they're going to probably murder us in our sleep.

42:59but if you put it in a white sweater and you kind of give it a little bit of cute sort of art direction and it does your dishes, you might stand a chance. Please have mercy on me for saying clanker. Kevin, next award is the QSR TikTok trend. Wow. This might be the first time we've given out such an award. Well, this is a big year for QSR TikTok trends. Yeah, there were two of them, right? Yeah. There was a frontie and a back. Wow, wow. So the frontie for the QSR TikTok trend of the year goes to Mike's way. Fuck it, make my sandwich Mike's way is what the people were saying in that incredible trend.

43:33Yeah. Can you have Mike come out and fuck my sandwich? What a story. You're goddamn right he can. And actually, Mike doesn't even own it anymore. Blackstone, shout out Diego. Wow. Blackstone bought it. Apparently, they've been skimping on the meat, says one TikToker. Wow. He did it before and after because I think Blackstone bought it about a year ago. Interesting. So Blackstone. Not the grill company. Not the grill company. Yeah, yeah. The company that owns the land, that makes the factory, that owns the grills. Would have been a much better owner for Jersey Mike's, Blackstone Grills. But Blackstone, the private equity group, bought Jersey Mike's.

44:11And apparently, allegedly, they're skimping on the meats now. They're not as full of a sandwich. They're not. Is it even Mike's way? Wow. Is Mike even still alive? Is he rolling over in his grave? Mike can't even come out and fuck your standards anymore. because there's some private equity finance bros in the Patagonia vests who are going to come out and fuck your sandwich. So consider the sandwich fucked. Sandwich inflation. That's the thing. Snackflation, we've been dealing with this. A pint of ice cream isn't even a pint of ice cream anymore. And I dealt with this on Thanksgiving. My mother, shout out to my mom, Joni, she makes this great dish, spinach dew, and she makes it every year.

44:48She's been making it my whole life. And she had a problem this year. The traditional spinach that she gets frozen uh when she when she got the same amount of spinach she always gets made a much smaller portion of spinach do this year and i had to teach her about snagflation and you know what this is uh enough is enough so uh but um you know kevin you were talking about mike's sandwiches mike's way i would say it's a big big year for jersey mikes just a big year generally uh because of this story and just because i feel like jersey mikes was in the news a lot molly boz uh you know AO, but lots of Jersey Mike's conversation.

45:23I'm going to have a clairvoyant moment here, Kevin. You ready? I see a Jersey Mike's rebrand in the future. I think they recently did it. Oh, really? Fuck, Kevin. They cleaned it up pretty recently. No, I see an even bigger rebrand. All right, sure. Potentially, you know, I see the money coming in. I see the Blackstone of it all. Blackstone, give us the project. Yeah, we would love to do Mike's. I'd love to fuck that sandwich. We'd love to redo the branding. It's one of the QSR brands that probably could use a lot of love, in my opinion. But you know what? There's plenty others out there. Man of the year.

45:56Kevin, this is not the person of the year. This is the man trend of the year. Just the man of the year. Okay, man of the year. It's more of a vibe. Okay, more of just a vibe. All right, Kevin, give it up. It goes to man cereal. Wow, okay. The Cocoa Puffs with creatine. Wow. Haven't seen it in person, but shout out to Ryan. Shout out to Dayjob. I've been on creatine for a month or two now. Wow. I'm going to tell you something. I'm pumped the hell up. Wow. Can you lift that? I'm a hard body. Wow. Wow. If I need you to break open. It is kind of crazy. What if I want to open up a really tough jar of pickles?

46:28I got you. You got me? I got you. How long have you been on creatine? Since October 14th. You sure you don't want to be man of the year here? No, I'm sure. I'm sure. Okay. But creatine, big year for creatine. Big year for creatine. Big year for me getting pumped up too. Okay. I'm brolic. What are the benefits? Any other benefits that you want to report here on the show? Recovery. I don't get sore. It takes a lot of effort for me to get sore. Really? Yeah. My body bounces back pretty quick. Really? Interesting. Lifting heavy in the gym. I can do whatever the next day. No problem. Any side effects?

47:01I'm a little dehydrated. Okay. A little dehydrated. Okay. Yeah, I probably should have done that before my New York City marathon. Maybe. I don't know. I don't know how good it does. I personally don't know how good it does with endurance sports. Okay. I'm between a rock and a hard place on whether or not I want to continue it into ski season. Interesting. Okay. Well, see how it goes. Keep it going. I'm going to see how it goes. Well, my legs are tired. That's why I said. Protein. Protein. Huge year for protein. Yeah. Last year was big for protein. I feel like this is the year where we're really hit.

47:28This is the biggest protein year we ever had. Yeah. No. So this is a new award. We hit peak protein. Protein champ of the year. Yeah. Goes to David Codd. I mean, back-to-back awards for day job. Yeah. Shout out to Ryan. Back-to-back. Awesome campaign. David Codd was honestly probably the best marketing of the year. I just think it was a truly genius moment. I think Dayjob, the crew over there, does a great, great job of building brands, but also getting people to talk about brands. And they built David, which is obviously one of the biggest brands in protein at the moment. And I'm sure everyone knows, but LinkedIn went nuts for fucking the Codd campaign.

48:09People talking. The people on LinkedIn were clamoring for that COD campaign. And it was really well done. The packaging was really dope. The ads were great. They actually sold COD. Yeah, they did. They sent it to people. They sent it to people. They sent it to people. And yeah, that's how you do it. Whether or not you could eat it after you received it. Doesn't matter. Doesn't matter. It really didn't matter. Some yes, some no. Wasn't about the COD. It was about the story. And the story was that the only thing that has more protein than a David Barr is a COD. A piece of cod. A piece of cod. And that's just great marketing.

48:43That's good marketing. And also great information. I know. That's how you do it. Because when I start cutting next year. Yeah, cod. Big year for cod. That's my spring, summer agenda next year. Great. I'm going to do a cut. I'm going to get all ripped. Wow. I can't wait to see it, Kevin. So maybe I am man of the year. You are man of the year. Way to go, Kevin. Zuck of the year, my favorite award of the year, Kevin. And you know what's funny? He stayed pretty clean this year. He didn't do a lot of... He kind of kept his head down. I would say we haven't seen that much from Zuck this year. He's trying to promote those fucking insane-looking Ray-Ban glasses.

49:14Some of them are kind of cool. Yeah, I know. The sporty Oakley's kind of, I'm like, I want guards. I wanted to make fun of them, and then I was like, shit. I know, I know. I don't know. That would be kind of cool. I almost bought a pair right before the marathon. I was like, wouldn't it be kind of sick to run? That would not be sick. Running footage is not sick. But those glasses do look cool, though. I'm with you. The Oakley vanguards. I will say I do think we're not there, but really close to wearable technology kind of get into a place. You can't really tell. You can't really tell that it's there.

49:44I'm going to get an Oura ring. I think that's my next purchase because I'm trying to track my sleep and I don't want to wear that big ass running watch asleep. That's too much. So look for an Oura ring coming soon to my hand. They should send me one too. Yeah. Yeah. Send us one. But the Zuckerberg story of the year. Yes. It was kind of quiet on the Zuckerberg front. But this was not a story I was familiar with, but Kevin. I think we talked about it. We talked about it. So I didn't remember our own podcast, which is great. And the story is Mark Zuckerberg versus Mark Zuckerberg. Apparently, there was a guy out there who kept having his account deleted.

50:16Yeah, an Indiana attorney. Okay. Mark Zuckerberg, not Mark Zuckerberg, the famous founder of Facebook. And so the attorney is saying that his account has been shut down for using a false name five times in the last eight years. geez louise i mean it happens you know i mean do you think that's do you think zuckerberg's got something out for this guy or do you think it's just a i think it's just a coincidence i hope uh i hope they made it right yeah i mean sometimes when i put my name in to some of these machines and it's like alex center and it's like we're not accepting buildings or company names i'm like no that's me i'm alex center and so i real last name in the name of your studio i feel bad for the mark zuckerberg out here could you imagine living your life named mark zuckerberg that'd be tough Really tough.

51:01But Zuck of the Year. Does it go to Mark Zuckerberg or Mike Zuckerberg? Mark Zuckerberg. Okay. That makes sense. Kevin, take us home. What's the next one? The next one we got is Innovation That Excites Award. Innovation That Excites. This is a yearly award. This year, I was particularly excited by the toilet surveillance system that they're launching called Throne. Wow. Excellent name. Excellent brand. Great name. From whoop to poop, if you remember. One of the founders of Whoop is now doing a smart toilet scanner. I'm trying to think of a polite way to say it, but it basically takes a picture of the things that come out of your body and it analyzes them.

51:44Hydration, some of that stuff. Prostate health, colon health. Oh yeah, I do have these further down the deck. You do? Yeah. I was looking in the wrong spot. But yeah. It tracks hydration, constipation, prostate health. UTIs. It uses computer vision, which is hilarious, to analyze what you leave behind. And yeah, so it just takes a picture and then it scans it. And it doesn't sell your data. Okay, good. That's important. That's really important because if you're out there selling my poop data to sort of nutrition companies trying to help my colon and my body and my hydration. Yeah. I mean, could you imagine?

52:24And hey, everyone knows fiber's up next. So this is going to be a huge thing for tracking whether or not it makes a difference. Does it send you the photos? I don't know if we discussed that. I don't know. Do you get to see the photos? Because I think that would be pretty disgusting. I don't think that. Maybe you can. It takes the photos. It takes the photos and analyzes them. Wow. What a device. Throne is a beautiful name. And to be honest, a really nice product design. It kind of clips there right next to the toilet. Absolutely. I would love this. Yeah. Shout out to Throne. and send us some.

52:54And then Kevin, yeah, the last award of the year. One of my other favorite awards, the Refreshing Refresh. It usually goes to the top beverage refresh of the year. And this year, there weren't a ton of refreshes. And I didn't particularly like this one, but they did it. So shout out Mr. Pibb. The Refreshing Refresh of the Year. Yeah, shout out to Mr. Pibb. Threw some new energy in there. I learned that it was more highly caffeinated than other colas. So shout out Mr. Pibb. It's a beloved spicy cherry soda that amassed a devoted fan following for nearly three decades. And it's making a comeback this month with a modern new look and an added caffeine kick.

53:31Yep. I am a Mr. Pibb fan. I've been on the record. I talked about it when the show came out. Coca-Cola owns Mr. Pibb. I am a fan of the product. And I'm very happy to see its return to greatness. I'm happy that they are putting design at the forefront of Mr. Pibb's return. I think the new packaging looks solid. I know from firsthand experience that there's a lot of great nostalgia and vintage heritage package design. And they tapped in. They tapped in. They brought it back. It's not totally a throwback design, but it doesn't matter. It looks cool. It's new. And if you have never had Mr. Pibb before, go give it a shot.

54:14Go give it a shot. I'm sure it'll be refreshing. Tell me what you think. Tell me what you think. in the comment section. But Kevin. What a good year. That is 2025. That is the year in review. The best of. That is the best stories of the year. Best of. Things that happened. Good things that happened. Shout out to the Rizzler as always. Shout out to Mr. Beast as always. Shout out to the. Beast World honorable mention. Didn't quite make it. But we'll see what happens. I'm excited. I heard he was going to launch a private. or some sort of money management thing or whatever? Who? Mr. Beast. Oh, Mr.

54:53Beast is getting into finance. Oh, man, I can't wait for that. Mr. Beast, finance. I actually saw a thing Mr. Beast put online the other day. It said that he was aware that his content wasn't as good in recent months, and he was going to find the guy that did this. That's actually kind of funny. Yeah, he looked in the mirror. he's like a football team that lost a couple games we just gotta be better he watched the tape and he's promised a strong comeback for next year that's all you can do is watch the tape here at Front and Center we're gonna watch the tape over the next couple weeks into the new year might be dry for we'll save that for next one next week we got the backies to the moon to the fucking moon this is the upbeat positive episode.

55:43Yeah, upbeat positive. It's going to be awesome. 2026 is going to be even better. What a great year. Fiber's going to be hot, so let's get it going. I've been up with my fiber intake. Wow. Shout out to fiber. Yeah, shout out to fiber. Get your fiber game up. I'm going to let you finish, but fiber's next. 2026. We'll see you there. Peace.