BUMP

0:00I'm trying to go Huberman on him. Do you ever listen to Huberman? I've seen one single YouTube video about drinking, which I think is like his banger, his top, top video. No drinking, cigs only. That's what he said in that video. A couple cigs are good for you. This guy just gives me the vibes of like, I'm faking all of this. Who, Huberman? Yeah. No, he's like a research lab at Stanford. Yeah, you've seen his research? No, but I would probably assume that Stanford wouldn't have some fucking schlub in the lab. Oh, yeah? Yeah. I went to the labs of MIT. Am I an MIT lab sort of scientist? Neuroscience?

0:40I mean, somebody brought you in there. You don't work there. The person... Andrew's Protocols to Maximize Your Productivity, Physical, and Mental Health. Yeah, a couple SIGs. A couple SIGs. Einstein was ripping SIGs. All the great minds probably before the 80s were just... Stogging it up. Ripping cigs. Yeah. Chain smoking. Stogies. Stogies are back. That'd be sweet. If we could just rip cigs and stogies in here all day, that'd be... If there's anything that Wim Hof and Huberman agree on, it's stogies. They're like... I don't know about Wim Hof. I feel like Wim Hof would probably... Be anti-stogie?

1:18It's breathing. Oh, you're right. Yeah. He's not against... He's probably against ripping darts. Yeah. Because the whole breathing thing. yeah you gotta breathe good he'd be more of a jewel guy

1:37ready three two one kevin what's up that was a very spastic clap on my card i didn't see it we'll have to see the uh look at a replay yeah it didn't it didn't look great i'll be honest um how are you buddy pretty good cool shirt have i not seen this one before uh i don't think i've ever worn it i bought it when i was a bit chunkier in 21 oh classic and then it's been in my storage unit since and i rescued it this weekend nice it's like a unisex sizing so like the large is like a glorified medium uh medium and a half maybe yeah it still smells like my storage unit which you know isn't isn't the best but you know i guess isn't the worst yeah i love a shirt that you know once you kind of uh get some lbs down you're you're gonna get back into it's it's been on the tip of my mind yeah i have i like to keep those shirts in my drawers uh so that i can always see them and feel that motivation look at you you actually put them away in a storage unit that's well i mean i don't have any space i have like very little space in my apartment yeah i share one that's why all my drawers are broken because they're just like so packed that's the way to go don't you have a storage unit i have three including the studio actually i just i saw some shit and i saw some shit in the well i just got rid of one oh you just got rid of a storage unit i'm down to two units um and i have the office where sometimes yeah some some things may show up yeah definitely uh and listen it's it's ashley's rolling over in her grave right now

3:02yeah you hate to see it my my ornaments are in the the closet here just listen um it's a temporary storage unit that's what they all say yeah that's what you say every time listen i'm i'm i'm paying for this space and sometimes i need to just get shit out of my apartment and I don't want to go all the way to one of my storage units because you got to get the key and you got to go to the floor and you got to do the thing and I'm already coming here. I've used our studio as a storage unit. Yeah, Kevin. Yeah, yeah. I've seen it. But only after you did, of course. Yeah, yeah. Well, there was one time where you had it.

3:36This is a big difference between me and you here, Kevin. Listen, I'll start charging you for space here. I don't have shit in here anymore. Well, yeah. During COVID, when this was an empty office, This wasn't the actual space. It was a storage. It was an act. It had my couch in here. That was a real storage unit situation. I mean, I like the couch. I never complained about the couch. Yeah, we got a new couch, which was much nicer. Less trafficked. Yeah. People used to sleep on that old couch, which is a good couch. Honestly, great couch. Did you see the trailer for the new season of Curb? No, I didn't.

4:08Oh, you should check it out. Yeah. You should have told me before the show. I know. Yeah. It's final season, baby. Wow. At the end. The end is near. I'll be sad, but I think it's time. Yeah, me too. All good things come to an end. The trailer looks incredible. Larry is leaving on Larry terms. I'm so confident in Larry's ability to land that plane. Oh, 100%. Yeah. There's a weird commercial where he like, it's Aliens. Did you see that one? No, I haven't seen shit. Yeah, there's a long form trailer which has clips from the season, which looks amazing and then there's a commercial that actually played during uh nfl games i saw and it's like it's a spaceship it comes down and an alien walks out and then larry walks up to the alien and then larry removes his face to reveal that he's an alien and he's like time to go home so nice yeah good job larry yeah a bit uh yeah a bit a bit a bit a bit weird but yeah whatever Sure.

5:11It's exciting. I look forward to that. I need a Sunday night HBO show. I'm going to just say this out loud and hopefully, you know, there's no, without an HBO Sunday night show, life is somewhat meaningless.

5:27Right? No, I don't feel that. Succession, White Lotus, Sopranos. We need something. Come on. We need something. I don't really care. Isn't White Lotus coming back soon? Yeah, they're filming another season. Oh, they're filming another season? There's True Detective is a thing that they just brought back. Oh, yeah. I don't have any interest. Have you ever watched any of those? Yeah, I've seen them. I think I've seen them all. This is the fourth season. The first was a banger. Yeah. I've rewatched the first one a couple times. Where do you watch the first one? Yeah, it's like one of the greatest television shows of all time.

5:59That is a bold take, my man. What are you talking about? True Detective season one? Matthew McConaughey and Woody Harrelson? Are you fucking kidding me? Yeah. All day. That shit rules. i alexander daddario i'm not saying it's bad i'm not saying it's bad i'm just saying you haven't re-watched it no that's a red flag are you gonna watch a new season um i'll think about it it is i imagine it's on sunday night true detective true detective cool how was your ski day oh dude it's great yeah it was sick yeah everyone was very supportive about me taking a a sick day online yeah online and in person and in the office and the office i don't know i think i should take more sick days yeah uh for those that don't follow kevin on instagram which i recommend kevin took a sick day which was not because he was sick it's just because he was having a sick because i was getting sick where he went skiing and uh there was a big snowstorm yeah it was sweet so and then i i drove home uh as i was like leaving i mean it was kind of fucked on the way home because i drove like two hours uh on like a fucking state route with like kind of whiteout conditions and i was like damn i should be staying i should i should stay taking two sick days i should be you know hoisted up for having a self-control to come back to come back oh yeah yeah what a hero how brave yeah i mean hey i got home at 1 a.m i mean wow had to fucking drive around the neighborhood for a couple times to find some parking yeah yeah it was a nightmare The commitment to your job is huge, man.

7:30Thank you for coming back. Thank me for my service. Yeah, thank you for coming back after a three-day weekend that you gave yourself because you wanted to go skiing. And because snow came and it looked sick. Dog, I got five days on the mountain. Five days on the mountain? Yeah, did a little work from lodge situation on Friday. Jesus Christ. I'm a fucking psycho about it, dude. I'm impressed. I am impressed. I'm a little jealous, too. I woke up at 4.30, got my ass to Mount Snow, got a couple laps in before the meeting, worked for a couple hours, took an hour for lunch, wrapped shit up, and got out of there.

8:04Yeah, Kevin is that meme where you see the guy on the slopes with the green screen background that is on the Zoom pretending he's not on a mountain. Honestly, I'm jealous because I haven't gone snowboarding in a long time. Shit makes my brain feel crazy. It does. It's a level of endorphins and joy and happiness. I don't know how to describe it if you've never gone skiing. It's just adrenaline and shit. It's like a workout, but it's also joy. It's like a combination of those two things. It's like you're sweating, but it's also like you're not working that hard because you're going down a mountain.

8:38I was working hard. Yeah, it's sick. I work hard as fuck. Congrats, Kevin, on your sick day. While you were gone, the thing you need to know about the number one thing is that the Stanley Cup has taken over. Not the NHL. It's an actual Stanley cup made by a company called Stanley. Yeah, I've been seeing this. I'm probably the least on TikTok I've ever been in the past couple years since starting the app. I mean, I just watch Reels. Since you created the app? I'm not like... Since I created the app? What do you mean? You said since I started the app. Since I started using the app. I'm sorry. I misspoke.

9:14I didn't. I wish I make the app. I was kidding. If I made the app, I'd be skiing every fucking day of my life. If I made the app, Alex, I'd be skiing every fucking day of my life. yeah i wouldn't i wouldn't be here yeah i mean yeah sure the podcast would be done um yeah i'm even if the chiefs have a good weekend sometimes kevin's like i don't know maybe i'm gonna just be a full-time sports gambler uh yeah that's what i said to ardor on last on sunday night when i came i was like i went three for three on my big picks this weekend i should be a fucking influencer yeah yeah yeah call up caesars dude i'd be making i'd be making uh draft kings mad money with my uh with my parlays and shit because none of them hit for sure yeah you're definitely gonna make a living sports gambling for sure that's a good idea people do it no i know they do and i actually started entertaining the idea of refilling my caesar's account because i did bet the over on a game on saturday and it didn't hit and i was just like you know what do you mean that was which oh on saturday yeah it was here's what i'll say i think we're gambling responsibly is something i'm capable of doing.

10:16So if I just set a limit and it's like, I get a hundred bucks a month. Why would you ever want to limit yourself in anything, Alex? No, but I think I'm someone... Like at the casino, I know I'm going to the casino. I'm not a big gambler, right? So if I go to a casino, I go in knowing I'm going to lose, but I'm going to enjoy the losing process. So in my mind, I'm like, well, I'll lose a hundred bucks. I'll lose 250 bucks in three hours, but those three hours will be enjoyable. for me if I go in with that mindset. If I go in with the mindset, I'm like, I'm here to triple my money. That's not going to happen.

10:53But if you go in with the idea that... Bro, it's a mindset. I'm going in with a different mindset, which is it's fun to gamble a little bit. And so you just have to... Maybe I'm talking myself into sort of... Yeah. I mean, it's not even... Once it's in the app, it's not even real money. That's what I'm saying. It's just pixels. Here's a... You ready for this also, Logic, Kevin? I don't know if you know this, but I have a Skillshare class. If you are listening or watching this at home and want to know the power of building a great brand and you're like, hey, Alex seems to have built some really incredible brands and what can I learn from him?

11:27I really want to learn. There is a class on Skillshare.com called Building Brands People Love. I am the author and the creator of that class. You could take that class right now and you can learn all the secrets. We actually go through a project in which I talk through the beginnings of the strategy to the concepts, to design, to all things, to how we do it here at Center. It's a couple of years old, but it absolutely holds up. And you should take that class. Yeah. You should gamble on yourself after you watch that video. Correct. So that I can get paid for that class and all the money that's called passive income, Kevin, that I make from that Skillshare class, I could then use for my sports gambling.

12:11All I have is passive outcomes. Exactly. I've never had passive income in my life. It rules. And so now I'm willing to take that money, put it directly into my Caesars account. And look, that's free money. Free money that I now have. So Stanley Cup, we talked about Stanley sort of when the cup got lost or got left in the car. The car burned to embers and then the cup was still there. Still at Isidate. Still at Isidate. We called bullshit on that a little bit. We were questioning sort of the story here. but fishy a little fishy since then stanley cups are all the rage i'm not saying it's because of that video but it's it is an interesting sort of trajectory here where people are riding trying to get them out of target they're running through the aisles um or starbucks um they're signing them on stock x as collectibles and a fucking water bottle is the new tamagotchi that's lame as hell yeah i chill out about stuff it's a water bottle go get like a now gene or um yeah like a clean canteen or like something else or how about a glass from your uh from your cabinet and then fill that up with sink water and then yeah that works just that works great too that works totally fine well you know what wasn't broken regular ass glasses yeah you know when i go home at night and And I'm like, hey, I'm going to have some dinner tonight.

13:35And I'm going to have a drink with this dinner. I go to the cabinet. And I have glasses. And I fill it up with water. Because New York tap water. That's wild behavior. Goated. Yeah, it's got those little shrimps in it. And then I drink it. And then I clean it. Boom. You clean it after one drink? I mean, it's water. So it's like, you know, kind of just a. I mean, I kind of let my. You just let. I mean, I drink out of water bottle most. Really? You drink out of water bottle? Yeah, I got a home. I got a home now, Gene. You got a home now, Gene. I like keep a track of the ounces. Yeah. Well, I'm with you.

14:11I'm trying to pick up my water consumption. Nice. I'm using the bathroom every 10 minutes. Hell yeah. It's great. I'm on my L.A. Boy show. I love pissing. I went to the gym again today. Nice. This is like two weeks in a row where I've gone every other day. Well, let's see if I can remember, though. I'm on the fucking case, Kevin. Let's see. I'm sick of all this. soundboard roulette come on Kevin hit me thank you yeah that's my award show applause for me going to the gym for two weeks

14:50it took me 39 years but I think I'm going to start taking care of myself

15:00you're welcome um kevin we got a lot of topics to get into uh a ton of things to talk about uh before we get into all that did you see that a new company is making snortable caffeine powder i did see this i saw this via uh i think chris black on twitter oh yeah what did he say what was he saying i don't know if he said anything i think he just shared it sometimes yeah he chris black is one of i would argue my favorite person on twitter to follow done to death projects if you don't follow chris black yeah he is a cultural commentator i would say yeah and i mean i didn't have any comment on this that's fair i think sometimes he just presents things to be like basically presenting it as like what the fuck oh you're a cultural commentator what's your comment on this yeah yeah where where how do you be a cultural commentator and repost yeah yeah Where do you stand on snortable caffeine powder?

15:51So it's basically legalized cocaine or sort of cocaine? No, it's caffeine, Alex. You're missing that. It's caffeine. It's cocaine-free caffeine powder. It's probably cleaner than some stuff you would pick up at your local corner or in somebody's car, off the Signal app, wherever you – I mean, everyone's talking about sober curiosity and zero alcohol beverages, beers, cocktails, mixers. So here is zero cocaine-free cocaine. Yeah, Coke Zero. Yeah, Coke Zero. This is obviously insane. I remember a few years ago, Kevin, probably like 10 years ago, maybe more. I'm going to date myself. Someone came out with cocaine, the energy drink.

16:38And that got quite a bit of a run on the internet for the time. You sent it in emails. Sure. I'm sure BuzzFeed was all over that. Yeah. I don't know how long ago it was, but it was probably before Instagram, I want to say, which is a long time. So this is a thing. I wonder how long it lasts because I remember cocaine, the energy drink didn't last very long. I think it was shut down. I don't know who or how or why, but I think the powers that be, Joe Biden or the government, they probably will step in. Sounds like it was Obama era. Yeah, yeah. Thanks, Obama. Thanks, Obama. This is too powerful of an idea.

17:20This is one of those things to have a little vial of caffeine that you can bump. It's called bump. And literally - Yeah, companies want to bump? The company is called want to bump. And so - Bump, bump, bump. I think someone will just have to shut this thing down. We can't. This is too powerful of an idea. Not in 2024. We're not ready for this kind of thing. I think it plays. I think with the current landscape of hustle culture, I think hustle cultures move into fast and vigorous. I thought hustle culture was dead. I thought we replaced it with - No, no. It's evolving. It's back? I feel like it's going to evolve into we're going to work really hard for two or three hours, and then we're going to work hard, play hard.

18:02That's what I think. Okay. And then I think this really plays into that. you know you heard it here first guys two to three hours of hard work and then we uh then we go back to uh whatever the fuck we want to do that's that's endurance dude hustle culture so is that that's work-life balance so it's work hard play hard yeah i mean if i'm being i'm not never mind i'm not outing myself here okay i'm not outing myself to my boss okay imagine i go to a meeting and i take out a little vial of something that says wanna bump on it and i just do a little key of caffeine powder. Instant respect. We're talking in the preamble about how people used to be ripping cigs.

18:39People used to be ripping bumps too. Yeah, I guess, but not in meetings. Well, yeah. You'd go do it in the sanctity of a bathroom stall or in your personal office. Or you drink it with ice out of a plastic cup like a real fucking professional. I'm here for bumps. Yeah. I would be curious to see how long this lasts because I think this will be i would also be curious to see somebody's car maybe getting searched over over this oh yeah yeah yeah it is kind of liquid death ish yeah it seems like it does it does have a bit of that energy where you could just uh you know oh sorry officer this isn't cocaine this is my caffeine powder that i use to get some a little bit of energy when i want to do my uh yard work hustle ain't dead dude yeah hustle culture is back you heard it for your first uh i think it plays though i think i mean shout out to pizzazz pizzazz is a caffeine spray spray yeah that uh they've also copied uh pizzazz in that regard oh bump yeah yeah yeah they're going they've got a spray yeah oh really so they have a spray yeah watch out watch out jonah yeah uh you know come on the pod i'll put them on the list yeah put them we've been talking about that one forever yeah yeah that'd be fucking awesome i want to i want to hear his take on uh this uh new competitor and his uh sort of extreme caffeine, alternative caffeine distributors.

19:57Well, people are really into caffeine right now. You know, as the caffeine milligram numbers increase, the need for caffeine just, you know, it's kind of like, people want to buzz. Yeah. Coffee, I'm building a chart, audible chart, caffeine by coffee, lemonade that kills you, wanna bump you know it's just a it's an upward trajectory of uh caffeine i feel like we could probably get a sponsor from wanna bump yeah i listen kids at home uh don't order that it's only ten dollars on amazon don't fall for that don't don't even don't even try that is there an age restriction uh there i don't know i mean i don't think it's safe to put things up powders up your nose but i hey you're not a doctor you don't fucking huberman i don't know what the fuck Yeah, I wonder what Huberman thinks of Bump.

20:45Yeah, yeah, yeah. I mean, he'll probably think it's great. That guy definitely loves cocaine. You don't know anything about him. I watched one video. You watched one video. Yeah. Look at you standing up for a fucking - I don't know anything about him. Dr. Huberman? Huberman hubby? Is that you? That's what they call his fans. That's what they call his fans? Yeah. Well, that's certainly not me, but I don't know. I'm not out here disrespecting the man. You know what? there. Honda, Kevin. Honda, you know what they do? They make cars. And they have been doing that for a long time. And I will say, car branding is an interesting one.

21:26Because remember the whole Kia thing, where everyone was like, Kia looks like a K and an N. I think that really helped Kia. Yeah. I think it's a sick logo. It's a sick logo. It's arguably unarguably better than the previous Kia logo. Legibility be damned. We've been saying that. Yeah, legibility is fucking who needs it. Legibility is for losers. Yeah, it's a fucking feeling. And the brand, I think, felt more modern, felt cooler. And we all know that cars aren't changing their actual design of the cars. They'll continue to just roll out concept cars and then not make cars that look anything different than their current cars.

22:01Except for the Cybertruck. The Cybertruck. Now, that's an advancement in design. Yeah, I heard it's a big flop. Yeah? Yeah. Yeah, I mean, not to get off Honda. You see me riding around in my Cybertruck. Not to get off Honda, but I saw an old VW van outperform a Cybertruck. Oh, really? Off-terrain. Video? Yeah, on some rocks and shit. Sure. And then apparently you got to wash it immediately after any sort of rain, sleet, snow, any sort of thing gets on the surface because it's not finished and it's just going to corrode. Really? Interesting. Yeah. Did you see that Teslas were, because it was too cold, they couldn't charge them?

22:38So people were just literally leaving them on the side of the road. All bark, no bite. Yeah. I don't know about all that. Yeah. So basically Honda has a new logo for their EV sort of series of cars that are going to be introduced. And it looks pretty sick. Yeah, it does. It's really cool. They brought it out from the past. They went to the classic old logo sheet. Oh, dude. And they were like... The Honda old logo sheet is goaded. It's sick. Yeah. Every brand has an old logo sheet at this point online, if you just type it in. And you see the Honda Evolution. I think they're like 61 the best. Yeah.

23:12The one that's closest to what they just rolled out? Yeah. I think it's 63. Oh, 63. And so basically, if you know what the Honda looks like, I'll paint a picture for you. It's an H. And they've been making it more condensed since 1963. and it started out pretty wide and then they kind of made it smaller and now they're gone back to wide in 2024 and beyond and i will say looks sick yeah i mean part of it is also the way that it is placed on the car it's on this like purple background and i don't know it looks pretty tight this image of the car where it's like got like that infinity mirror i think that's corny yeah i think that shit looks so stupid but that purple gradient with the h in front of it that's kind of sick i mean it's kind of sick but then it's like i've seen that in like a fucking shitty les art gallery like seven times man there you go yeah that's fair i will say uh whoever did this nice job yeah nice job nice job to you buddy that was great uh all these cars are gonna look fucking stupid yep uh moving on make a normal looking car yeah tropicana tropicana has emerged as a leader in the war against the robots, Kevin.

24:28And did you see this coming? I didn't see Tropicana doing this. No, me neither. So this past week, Tropicana, the story comes with a die line. Of course it does, because I don't even need to look that up. I know the story comes with a die line, because the die line would be the people on the front lines of this story. Oh, yeah. About Tropicana on the front lines against the robots. And yeah, basically this week, they removed the letters A and I from the brand name to highlight its natural ingredients because according to their brand, there's nothing artificial about Tropicana, pure premium OJ, and they only use oranges, quote, picked at the pinnacle of ripeness and squeezed within 24 hours to create 100 % juice for more than 75 years.

25:07First and foremost, I have to say one thing. Tropicana is the best orange juice. I don't know. Go ahead. Go ahead. I would disagree. Pulp or no pulp, Kevin? Are you a pulp guy? I like some pulp. Yeah, you're wrong. I like it all. No, no. Tropicana, no pulp. goaded. I don't know. I would say that if you buy like a... I like this in-house OJ that comes from a bougie grocery store. It's kind of expensive. It tastes really fucking good. A little bit better. This is where Kevin and I are slightly different. Again, I am a man of the people. How often do you drink orange juice? Quite often. Quite often.

25:40I love orange juice. Really? I probably would say once a month I get a little Tropicana pint. I throw it in the fridge. With eggs, I mean, nothing is better with breakfast than Tropicana. No pull. I don't know. I'm not much of a beverage guy. I'm a man of the people. Kevin is now a bougie grocery, Brooklyn grocery guy where he's like, oh, let me get this sort of very fresh$20 sort of like pint of orange juice. It's like eight. And it tastes like very real. And it's like, it doesn't have any of the sugar that Tropicana has. Yeah. Get out of here. I'm Mr. Bougie. Yeah, you are, dude. You're Mr. fucking Brooklyn, you know, sort of Brooklyn bodega.

26:18But not the fancy ones. The fancy ones. I do live in a penthouse. So Tropicana, if you didn't pick up on that, so it's got two A's and one I. So they removed both of those A's and they removed the I so that the packaging, which I don't think this is going to retail, right? This is just a mock-up. It literally says Tropicon because it keeps the O, T-R-O-P-C-N. So if you picture a Tropicana bottle, it has the same arch. It's got the same type. It just removes those A's and the I. And so I have a quote here from Monica McGurk. She's the CEO of Tropicana Brands Group, North American's Business Unit.

27:03She said, Our limited edition run of Tropkin orange juice bottles represents our ongoing commitment to delivering the highest quality on 100 % orange juice to Americans. since 1954 tropicana has been at the forefront innovating ways to bring fresh tasting orange juice from natural oranges to breakfast tables nationwide's artificial just isn't in our dna damn right so i think listen everyone's talking about ai uh and at this point i feel like it's already over or it's late it's not over but it's like you know we're we're sick of it but this reminds me of when brands were all like trying to come up with ways to integrate nfts into their marketing conversation somehow.

27:46And it just like every creative agency is like, or tech agency is like, has to have a stance against AI or something. But like Tropicana orange juice feels like this is not your, this doesn't make sense for you guys. This is not the place to fight. Yeah. Originally I was a little against this, but then upon further review, I see what they're doing. I see what they're cooking up. you know this is just somebody's idea that you know they decided to run with yeah they thankfully it made it through we're talking about it which is always the response to like things that we think are not that great which is like it did find its way to us on the number one design podcast and so it must be something but it's definitely an odd stance to take as an orange juice company because how much AI could you really be using I mean I would be more concerned about the you know AI and creative are they using AI to sort oranges to make sure they're you know getting juiced at the proper time?

28:43What's the situation there? I did check this press little quote. I did run it through an AI checker and it did say that there was a fair chance that it was written by a human. It was a good chance it was written by a human. Got it. So you're checking the press release to make sure that they're not using AI to write a press release. I just wanted to check. I will say, of all AI's uses, press releases has got to be up there. because I feel like the way that it types and the way that it writes is very press release. I met somebody who writes press releases, skiing actually. Oh, yeah. They said that you'll be shocked to hear this, but CMOs?