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Podcast Notes: Front and Center - Episode: COLD PLAY BY COLDPLAY
Episode Overview In this episode, Alex Center and Kevin Batory, the hosts of *Front and Center*, discuss a range of topics including branding, design, and recent cultural events. Noteworthy discussions include the "Coldplay Affair," recent food and beverage trends, and various marketing strategies from brands like Lyft and J.Crew.
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Key Themes and Topics
Host Interaction
- Soundboard Discovery: The episode kicks off with Kevin discovering new sound effects on their soundboard, adding a fresh energy to the show.
- Personal Anecdotes: The hosts share personal experiences, such as Kevin attending a series of Mets games and reminiscing about the excitement surrounding David Wright Day.
Cultural and Branding Discussions
Coldplay Affair
- Incident at Concert: Discussion revolves around an incident at a Coldplay concert where the CEO of a company (Astronomer) and his colleague were filmed ducking away from the spotlight, leading to speculation about their relationship.
- Marketing Implications: The incident inadvertently sparked widespread discussion about Coldplay, positioning it as an effective marketing moment. The hosts consider the impact on Coldplay's branding and its relevance in pop culture.
Food and Beverage Trends
- David's Cod: The protein bar company David introduces wild-caught cod as a product in response to previous controversies, garnering attention on social media.
- Effectiveness of the Strategy: The hosts consider whether this will shift the narrative around David's product quality and whether consumers will embrace the cod.
- Lyft Rebrand: Lyft has undergone a rebranding effort, improving its logo and overall aesthetic to compete with Uber.
- Comparison with Uber: The hosts comment on the implications of brand loyalty in ride-sharing, noting that despite Uber's operational success, Lyft may have a chance if it can provide better user experiences.
- Von Dutch Hard Soda: Introduction of a new hard soda line from Von Dutch, reflecting a resurgence of Y2K aesthetics.
- Potential Market Impact: The hosts explore the idea of branded cafes and how lifestyle branding is evolving in the beverage industry.
- J.Crew Pasta Launch: J.Crew's limited-edition launch of pasta is discussed as a novel marketing tactic, tapping into the trend of brands creating unique product offerings to draw attention.
Marketing Strategies
- Rebranding and Product Launches: The episode illustrates how brands can effectively pivot through rebranding and innovative product launches.
- Marketing Tactics: The conversation emphasizes the importance of creative approaches in brand strategy, such as leveraging cultural moments or unique product offerings.
Industry Commentary
- Fyre Festival IP Acquisition: The hosts discuss the recent sale of the Fyre Festival brand and what it could mean for future endeavors.
- Rebranding Attempts: A critique of Jaguar's rebranding efforts, particularly focusing on a new logo that hasn't been well-received, suggests that not all rebranding efforts succeed.
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Key Takeaways
- Cultural Relevance: The intersection of pop culture and branding can create significant publicity opportunities.
- Innovative Marketing: Brands must continuously innovate and adapt to remain relevant in competitive markets.
- Consumer Engagement: Understanding consumer sentiment and effectively engaging them can redirect negative narratives into positive brand experiences.
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Conclusion This episode of *Front and Center* provides an engaging mix of humor, personal anecdotes, and insightful discussions on current branding efforts and cultural events. The interactions between the hosts and their commentary on marketing trends offer listeners a blend of entertainment and practical insights into the branding landscape.
Listen to the full episode for more in-depth discussions and anecdotes!
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00I don't hear you in my headphones. I've muted myself oh nice I didn't know you could do that oh yeah I got the I got the control right here you're like the Tony Reale of this thing oh my god yeah I can mute you what else can you do I got the sound effects oh that's a new one I've never heard that once in my life that had some funk to it wow wow wow this is gonna this is gonna bring a whole new energy to this show yeah i don't know where those came from wow this is a that's the first time we're hearing of those are kind of fire yeah that was great yes i don't know i could hit you with a welcome to the show yeah there we go yeah that sounded good i like i like the vibes i don't know Where the hell did those come from?
1:01Shoot time. This should just be a new intro. Yeah. Better than what we got. For sure, yeah. Who needs the trap music when you got the funk? Yeah, I guess we've had this for a couple of years and I haven't. I don't know where that was. I didn't do that. I was going to say, is that a software update to that machinery? I doubt it. Probably maybe it's just like when you unplug it and it resets. Wow. I have no idea. We're back.
1:30Three, two, one. Kevin. What's up? I think this is three weeks in a row, mano y mano. We skipped last week. Oh, Kevin v. Alex. Okay. But the last three podcasts have just been you and I. Yeah, we'll get some new blood in here soon. Yeah, yeah. I like talking to you, though, especially when I have the week off. How was Citi Field the best stadium in all sports? It was good. Yeah? Yeah. The Cincinnati Reds were in town. Yeah. It took two or three from you. I know. You kicked the shit out of us. Yeah. You ruined David Wright Day. Yeah. Friday got down early. Yeah. I enjoyed some of the nice food.
2:04Oh, you went Friday and Saturday? And Sunday. What? You went all three games? Oh, yeah. Holy shit. Got a support. You spent the whole weekend at City Field. I know. I did. I spent the whole weekend at City Field. Wow. I did not know that. Out in Center Field, they got a special egg roll place that does egg rolls for the visiting team like inspired by the city so they had like a skyline three-way egg roll no way it kind of sucked okay i mean i wasn't i wasn't i don't know you weren't feeling it it was all right the food at city field is the food's great i mean we did that i got they take it very got some tenders yeah um i got another pastrami sandwich okay which bangs yeah saturday i had fantastic seats i was like third row yeah i was gonna say you were right by frank the tank and oh yeah i saw in one of the videos that the Mets posted online.
2:50He's in the field box. He was right in the front. He gave David Wright a fist pump before he came out. Absolutely. You must have been pretty much on the field. Yeah. I mean, I was third baseline, three rows. That must have been a pricey ticket because David Wright - It was expensive, but it wasn't as - In the grand scheme of those tickets. Okay. I mean, it was going to be like 120, 130 to sit upper deck. And then this one was like 160 to be on the field. So I was like, that's easy. That's a steal. And I wasn't originally going to go on Sunday because I was supposed to do a rotisserie chicken eating contest.
3:25But I bailed on that because I was just like, you know what? I'd rather just watch baseball. I had to remind myself that I retired from the game. Was this someone else's rotisserie chicken contest? Yeah, it was an old Jewish man or old Jewish men. Okay. That one guy who advocates for rotisserie chickens. Oh, yeah. Yeah, he's on like New York Nico. He's done this before. Yeah, yeah. They do this. You were going to go and compete. Yeah, I thought I could win. I still think I could win. I'm pretty good at eating rotisserie chicken, breaking it down, getting it in my mouth. I had a strategy, but I don't know.
3:56I was just like, I can't do it. Yeah. I hung it up. I don't want to be content for this guy. You'd rather be content for this guy. Yeah, yeah. Exactly. No, I mean, that's exciting. I mean, beautiful weekend for baseball. Absolutely. And yeah, David Wright is the only Met legend in my adult life, or my life really. No championships, no banners, but his number's retired, and he's a fan favorite. Oh yeah, I mean it was good. Did you see the ceremony and the whole pomp and circumstance? I didn't see his speech, how was it? Good? It was good. I went to the bathroom. I heard most of it, it was pretty good.
4:37He looked bad. He looked bad? No, I mean, he looks good, but he always dresses so terribly. No, he's just a regular guy who plays baseball. What do you expect? I don't want him to be all snazzy or something, but it's his big day. Everyone's there to see him, and he looked a little frumpy. I don't know. He's wearing some sort of weird brown suit jacket. Yeah, I don't know. I don't know. Whatever. It was custom. He had pictures on the lining. Yeah. You know how they do that? Yeah. Yeah, no. I did see that. The highlight of the game for me, aside from winning, which was pretty good, pretty sweet.
5:12Yeah, ruining. Walked out with a little – it was a high stakes, bottom of the ninth, bases loaded, two outs. Okay. It was a high stakes game. Yeah. Soto got rung up. Yeah, yeah, yeah. Bottom of the ninth, whatever. So I left the game feeling real good. But the highlight of the game was last week, Mr. Matt was at the Lumineers concert. Oh, yes, yes, yes. And he fell down. he was on the stage and uh you know mascot head yep it's pretty narrow stage yep he took a tumble and then so friday night they they had him out in a sling and you know then he started dancing and shit and they were playing the lumineers ah great fantastic so this has nothing to do with uh the lumineers but uh i think in like the seventh inning maybe it's like right when they cut off selling beer okay um mr met climbed up and like he was in the field box you know with frank the tank and stew finer shout out to them okay and so he climbs up into like the into the regular seats like um climbs like over the banner and over the banister and this dude behind me is like in the bathroom i think and his his beer gets just or his uh his twisted tea or like simply arnold palmer gets just demolished by Mr.
6:28Met's foot. Like it just spills the whole thing and gets like all over this guy's like two bags of like souvenirs that he bought. And so he comes back and he's pissed and he's like motherfucking Mr. Met for like, literally like 30 minutes. He's motherfucking Mr. Met to the point where like people around him were like, all right, come on. Yeah. It was hilarious. And he was like, oh, fucking, fuck you, Mr. Met, you owe me$20. Fucking Mr. Met, I come here. I spend$100 at the gift shop. I buy this expensive seat, knock over my beer, and get it all over my shit. Yeah. It was great. I understand. It was hilarious.
7:05I understand where that guy's coming from. But yeah, no, Mr. Met is having a tough week. Yeah. That clip went all around the internet of him falling at the Lumineers concert. Embarrassing. Super embarrassing. I do think it's hilarious that they had him in a sling for the next game. That's good. I mean, it's probably not the same guy. I mean, no. What do you mean? Mr. Met is Mr. Met. You think they change Mr. Met's every night? I don't know. Also, he didn't seem like he got hurt. Like I will say, he fell, but it didn't look like he was down. He popped right back up. Maybe. I mean, Mr. Matt is a fucking warrior, you know.
7:33But I do also like that Mr. Matt shows up at Citi Field concerts, and he was playing the tambourine in the Lumineers. You know what I'm going to say, Alex? You guys got to cut all that shit out. What do you mean? Concerts. You guys had a lackluster firework show on Friday. Oh, no. And they're just tearing up the ball field in there. The grass was like shit in the outfield. So you guys need to lock in. Oh, man. What about those sort of like crazy sounds and the sort of lights and all the stuff in the Friday night game? I think that shit is pretty sick to me. Yeah, it was cool, but like you guys lost.
8:07Yeah, no, I got it. You guys did that in like the ninth inning and just to take an L. Fine. No, it was good, though. It was good. It was good. I mean, Kevin, I'm glad that the Mets sort of showed you a hospitable weekend at Citi Field. Yeah, Mets fans are great. Yeah. No, and it's a great place to be. And I'm jealous. I should have went to the David Wright game. But yeah, I was busy. I was at Montauk, Kevin. Oh, that's cool. Yeah, no. Yeah, I was on the beach for all week because it's the worst place to be ever from Friday to Sunday. I've been going for 18 years. And no, what was once a sleepy beach town is now the worst place to be ever.
8:50That place used to be sleepy? Yeah, no, it used to be just like a chill little beach town. And now it's a nightmare central on the weekends. So I go during the week, which is still great. You know, I did see Alex Earl in the wild. I don't know. I don't even know who that is. She's a big time influencer. Oh yeah. One of the biggest, one of the biggest, just people. What'd she do? What's her content? She became famous in college. She went to Florida or Miami or one of the schools down in South. And she would do get ready with me videos. And she kind of made that famous. And she is dating Baxton Berrios.
9:26Oh, okay. And she was in a Carl's Jr. Super Bowl commercial. She's in a poppy. She's one of all the influencers of this moment. She's probably top three. She's up there. So in the wild out there, I do beach things and enjoy the beach weather. Nice. I had some buffalo calamari, Kevin. Oh, that sounds... I know you'd appreciate that. I don't know. Buffalo calamari? Yeah. No, I have a take here. I think more things should be buffaloed. Hmm. You know? I think buffalo wings, obviously great, but other things... I was saying, leave it out. Leave it off the calamari. I don't know, Kevin. Buffalo calamari with blue cheese.
10:06I dare you to give it a try and see what happens. I mean, I'm sure it would be great. Yeah. I'd love anything in there, but... That's what I mean. Have some class. I mean, buffalo... I mean, listen, I was thinking buffalo... This isn't rings? This is in Myrtle Beach, dude. You can't be buffalo in the calamari. I mean, what do you mean? So it has to be pure and lemon? Go to Montauk and you eat buffalo calamari? Kevin, the most - That's an Outer Banks move, bro. Dude, the most expensive dinner that you can get in Montauk, a place called Durye's, has a$97 lobster salad, and they have a$39 calamari, and it comes with eel sauce.
10:40Okay. Banging. Well, yeah, eel sauce. Yeah. All right, flex alert. Yeah. Sorry. Sorry, I didn't want to come in here and flex so goddamn hard. But, Kevin, it was a beautiful time and enjoyed it very much. But I'm back. And the big story of the week, you know, I was with my wife for 18 years, you know, where I wasn't, Kevin. Where? At the Coldplay concert. Oh, wow. Thank God. What a story. Obviously, everyone has heard it at this point. to CEO of astronomer Andy Bryan and his colleague, who was the head of HR. She's like the head of people ops or something like had some tile. They got caught on the Jumbotron.
11:18I believe a fresh promotion too. Yeah. And Chris Martin, he basically put them on blast because it wasn't just that they put them on Jumbotron. He was like, ooh, that when they got featured, they duck out of the way. And he was like, either that's an affair or they're very shy. Yeah. Well, I mean, they ducked out of the way. They got to just take it. No, I know. They got to take it in stride. I mean, they certainly should not have done what they did. But also, I wonder if they didn't. So question, if they don't do that, does he say anything? No, probably not. And then if he doesn't say anything, does his story ever happen?
11:56I don't know. I mean, maybe it's a smaller story. Maybe the people were there or like maybe somebody recognized him or whatever. But like, I don't think it goes as nuclear as it does if he just, you know, takes it like a champ. Just smiles through it. If he doesn't hide. If he doesn't run like a coward. He ducks so aggressively. It was literally like the most aggressive. Yeah, it's shady. He literally jumped out of the frame. So did you see at baseball parks this weekend they were doing the like Coldplay Challenge and they put a couple of jumps on. And they just jump out of the way. I mean, it's a big national story.
12:30I mean, it's silly. CEOs are having a tough one out there. Tough calendar year. Yeah. Tough year to be a CEO. I have a take here as well. I think one of the reasons why this story is such a big deal is because the company that he's a CEO of is called Astronomer. And at first glance, it almost seems like he's an astronaut. Like it almost makes him seem like he's a really important guy. No, but he's probably some VC, bro, right? He's just the CEO of a company that does orchestration first data ops empowerment for teams to build, run and observe data pipelines that work all from one place. Yeah, I'm sure he was working on his data pipeline that night.
13:10You know what I'm saying? Yeah. I mean, I just think it's a very funny video, but I think the combination of him ducking and diving and them just like trying to get off screen, Chris Martin calling them out in front of anyone. and the fact that he is the CEO of a company just happens to be called the astronomer. That's really what that sort of the trio of things is really, in my opinion, what's making this sort of seem of what made it the sort of giant nuclear story that it is. Back in my day, our neighbors would just tell us when they saw my dad and my future stepmom at the Reds game together.
13:41We got our news right from the neighbors. We didn't we didn't need the Internet.
13:48Oh, my God. Yeah. Yeah, imagine bringing your side piece to a Coldplay concert. Yeah. Imagine going to a Coldplay concert in the first place. Like, Jesus Christ. Down bad. Down bad. Another thing, this may be the best piece of marketing to happen for Coldplay in a long time. Yeah, there we go. Like, when was the last time you thought about Coldplay? Now everyone's talking about Coldplay. They're playing Viva La Viva at stadiums. This is a big resurgence. It's going to be big for them. Yeah. I mean, this is the best thing to happen to Coldplay. Yeah, I think in the same vein, Dave Matthews coming back too.
14:19Oh, yeah, yeah. That's my prediction. He needs something like this. Dave Matthews actually played Saratoga Springs this weekend. I thought about it. I was once a Dave Matthews fan. Yeah. Hand up. Who wasn't? I was. Yeah, I think this story is hilarious, and I just think it's, I don't know, it's stuff the internet loves to see. I will say that I saw a bunch of fake stuff come out of it. I saw a fake apology letter that he wrote, and that wasn't real. Then I saw a fake Simpsons predicted this. you know how like the simpsons yeah things then there was like a picture of them on the simpsons but someone had made that after the fact like yeah it's it's dark times did you see uh i don't know if this was real but uh allegedly the internet was saying that he consulted future and future posted on a story i yeah i can't save you twin like that's not real right like that guy didn't reach out to future i would if i if i i'd be doing all i could with my 50 seconds of fame or 15 seconds of fame, whatever it is.
15:17I think he quit. I think that's what he did. He should quit and start a podcast. Yeah, I guess. I don't know. Shout out to him. But yeah, Astronomer. So DataOps platform. Not an astronaut. We're buying. Yeah. Brand to watch. We're in on Astronomer and we're in on Coldplay. This would be a great way to rustle up some publicity though. It really is. For all those involved. I wonder if other brands are thinking about how can they get their astronomer moments? Yeah. All we need to do is get our CEO and another employee on camera together. Yeah. The Jumbotron at the, at the Coldplay concert in Boston.
15:57Yeah. The rest will write itself. I will say, yeah, marketing stunts, you know, that's what we're into. Speaking of David released COD, Kevin. It's the most brilliant thing I've ever seen in before in my life. Wow. David, the protein bar company. I feel like we've talked about them a ton on the show. So I had a sweet love affair myself with the David Barr. It was a couple months, hot and heavy. I would say one a day was what I was going through. And then they went through all those issues with the claims language and then the ingredients. And then they sort of cut off all their suppliers. And then people were claiming that it was terrible for your gut.
16:35So there was just a bunch of a storm. A lot of hoopla. Of bad press for David. And what do they do? they had a brilliant answer to it all. They started selling cod. Yeah. Actual wild-caught Pacific cod. Yeah. This had all the LinkedIn influencers going crazy this week. I saw just a million posts on LinkedIn about it. Yeah. I think that's good marketing. I mean, it got the people going. Yeah. I saw so many people getting just very mild takes off about this and praising them. And, you know, a lot, a lot of hoopla. I'm kind of sick of seeing the David Codd. A lot of David Codd, chat, GPT, LinkedIn.
17:20Oh, yeah. Sort of think pieces were for sure happening. And yeah, you know what? Like Don Draper said, if you don't like what's happening with your brand, change the conversation. Yeah, there we go. And this is, in my opinion, a funny and smart way for them to do it. They've been talking about Codd for a little bit. like they've done some cod uh mentioning of the in the past because apparently cod is the only clean protein source better than a david bar oh yeah like protein to calorie ratio correct yeah so they've talked about cod in the past so it's not like for me and i don't think most people know this but like this was sort of something that they've been toying with as like a copy language and this idea that like they're not the number one protein to calorie source cod is but they tastes better than cod.
18:10So yeah, I mean, it's an interesting idea to then go and sell cod. I think the ads themselves, the box, the white box with the blue sort of box, you know, the white cardboard box with the blue David box, and then like the sort of like isolated piece, picture of cod on white. Like, I think it's all really well done. Yeah, I agree. I mean, I like what they did. I think it's bold. It's like, it's a cool thing to do and to direct the conversation in that way. But what I'm taking issue with is the hoopla surrounding. It's just a little insufferable. And I think a lot of people are like, oh, this is such a big O to people who are saying, oh, David bars aren't real food.
18:50And it's really not. It doesn't change the fact that David bars, something that that sector of people or consumer is not going to go for. Are they going to buy a cod from David? Probably not. I don't know. It's a good stunt. I thought they got a lot of eyeballs, but at the end of the day, it's like, oh, cool. You're dropshipping frozen fish in the middle of the summer? I don't know about that, pal. I think that is potentially a big challenge here that maybe they didn't really think through. Shout out to Ryan and the team at Dayjob. What they want is that hoopla, that LinkedIn conversation because it changes the narrative away from the actual ingredients, the claims against David and sort of like the cutting off of the supply for all the other brands, like all that kind of narrative.
19:39It does shift away the conversation in a very tongue in cheek way, which I think is the goal here. But it doesn't change the actual product, of course. And I do think, you know, for people like yourself, it's a flash in the pan. It's a sort of a smoke and mirrors kind of thing. And then the other thing that they need to worry about is I saw that Andrea, shout out to Andrea, comes up I feel like every week on Snackshot. She was promoting this and I think she was like obviously, you know, sort of at the forefront of the story. She ordered it and then when it came, it sounded like it wasn't, you know, fully iced.
20:13Well, I mean, she lives in Texas. Yeah. And it's hot. I think it's pretty hot. Yeah. so sending fish and sending it to the people on the internet is very different than putting up ads yeah that you can selfish or that it's giving better bagel though like which is something they definitely don't want yeah some things are not meant to be shipped yes but i think they had to actually do it yeah i think they had to actually sell the cod like if they just like put up ads that said like cod coming soon it wouldn't have worked quite as well they should have did a cod jerky or something i mean what are they doing i think it's shelf stable yeah i think it's i think it's yeah i mean i think all this is smart i think all this is a good idea but i do think that part is something they don't want any smoke with which is the better bagel experience where people are getting you know sort of cod that they can't eat for 60 bucks yeah that's going to make some people unhappy so yeah i mean continue uh to watch the space for david definitely i i just think it's funny in that like i love when a brand is like we're not the best because every brand is so used to them being like we're the number one number one source number one source of protein everyone's protein maxing the whole fucking thing so them to be like actually cod is the answer yeah i think that's funny and i think that's smart and i think it like yeah i mean i i'm not here for a thousand million linkedin posts about it but it's like it's a good vehicle to reposition themselves as a protein company because i think that at the end of the day that's what they're doing though absolutely you know maybe these bars are just they're saying like the bars is to start and we're gonna go from here we're gonna make more protein and you know that no that's what that's is that what they said okay i think i believe that's verified i could also i could have gotten got by the linkedin hoopla i don't know who knows yeah i mean that's interesting i mean how many flavors of david bars can you make so i guess the natural next extension would be some other high protein low calorie type thing maybe a shake maybe other you know yeah what are they going to do with that uh 700 725 mil that they're evaluated at huh probably make a lot of lifestyle brand yeah yeah Yeah.
22:10I mean, protein is everywhere though, and they're the leading brand. I mean, they're crushing it. So - Here's a real question though. Do you think there'd be as many David Riders if they weren't evaluated at$725 million? Do you think maybe at a certain point, it's like a lot of pick me influencers trying to hop on? I mean, they are hopped on doing tricks on it, if you will. Yeah. But do you think at a certain point, it's like if this was, you know, some if this was like quest energy bar, like, do you think it plays like that? I think it's part of it. I think people love a sort of like, you know, sort of business success story.
22:51And I think the fact that they've grown so fast and they've become such a leader and, you know, obviously he sold his last company and created, you know, sort of two brands here that do basically the same thing. I think, yeah, I think all of it plays into it. And I think part of it is also the controversy that comes with it and sort of like, you know, people naysaying or trying to, you know, what we love to do here in America, Kevin. Our favorite thing is to build things up and then tear them down. Yeah, hate on it. Speaking of fire, speaking of our boy, Billy McFarlane, Fyre Festival. We've talked about Billy and Fyre so many times on the show.
23:28Yeah, did you buy this IP? I bought it. I'm here to announce, Kevin, on the show, front and center, the Fyre Festival brand was acquired by me and center for$245 ,000. I felt like it was a good deal. Yeah, good deal. Just like you were saying about the Mets game. You know, it was like, we could do that. Yeah, just take a more joke. What do you want to do with it, Kevin? What do you want to do with Fyre Festival, the brand? I mean, let's just make it a lifestyle brand. Yeah, merch. Yeah, for those who want to live. Live Moss. live live hot i guess i don't know i guess i mean you gotta think he was expecting a little bit more but i feel like that's also like more than what it's worth right yeah what is fire festival the brand really what are you gonna do with it i'm i guess a festival i feel like you have to you have to i think you have to do one successful festival and then you can branch out into like other ventures i mean if they do turn it into maybe they can make a protein bar maybe be like a drop ship fish not a bad idea not a bad idea water brand you know yeah i mean let's see i hope they do something with it i something tells me it's not gonna turn into anything but well i think if you were to investigate who purchased this and it's not you to clear it up what alex did not buy it was anonymous and so i remain anonymous well i think if you were to purchase or if you were to investigate the uh person or entity who purchased this who had a expendable you know 250 000 laying around that they could just throw out a shitty ip that most likely not go anywhere or you know really doesn't even carry any weight like who who bought that what type of person bought that and like you know i think it'd either be a really good move you know that like a ambitious hustler with with some money around or you know maybe it's just some lazy uh lazy spoiled daddy's money child.
25:23I mean, I just, you know, who knows? Yeah. I think in an effort to, you know, sort of do something with it though, it's like, you have to, you gotta, you gotta use the equity and the IP. Otherwise it's sort of useless. You have to turn it into some sort of other business. And so, yeah, I wonder, I wonder what will come of it. You know, it kind of reminds me, I watched this documentary recently about Casa Bonita. It was, you know, the story. So they bought it for$3 million because it was going out of business during COVID. And then they put aside a budget of, I think it was like$5 million to renovate the place.
26:04It wound up costing them$40 million to renovate the place. And the whole documentary goes through that. But it's like, how much money is it going to take to actually make Fyre Festival a reality? and actually throw a concert and make it something of the sort of Coachella, Gubball, La Palouse type thing. I mean, if you can pull that off, great. But I just don't know that. I don't know. We'll see. I hope someone figures out what to do with it. Could be cool. Hopefully Andy King bought it. Yeah. That'd be awesome. I guess also the big problem. That's who I'm rooting for. Yeah, me too. Yeah. Where is Andy?
26:38Whatever it takes. Whatever it takes. I guess the question also, the big question is, what is Billy going to do? to pay back the 26 million dollars in restitution because now he's 25.75 away from paying back the people that he harmed with the original fire festival i don't know that he has many other ways of making money yeah we'll see yeah we'll tell maybe this is like maybe firefest has been a bit of like a ball and chain holding him down you know oh that's probably maybe he's freeing himself from this enigma and he'll be able to spread his wings and fly and make that the make up the rest of that yeah 27 mil sorry i have a i have a quote here from billy uh it was live streamed actually he was live streaming during the sale of the event and when the bidding hit 240k he said quote damn this sucks it's so low so um billy what does he expect what did you fucking expect um okay uh moving on kevin codo is back i think this is the third week in a row that we've talked about codo this week with a rebrand for lyft lyft is the uh ride share company that i go to when uber is not available or too expensive and they've always had this fucking awful logo and this pink and they used to have this like mustache thing and uh yeah they they matured it up they cleaned it up and they brought in a bold new quirky typeface and it all looks pretty good um that's what kodo seems to do they kind of take these brands that uh you know again people love them or hate them trip advisor amazon lift and uh they give them give them these kind of cosmetic updates breathe new life into them yeah i guess the question is if they all kind of do the same thing and they all got these kind of bold colors and sort of quirky sort of playful typefaces do they all just kind of start to look the same?
28:38Maybe. I'm not sure that there's anything that distinct here. I like what they did with the logo. I mean they just took it to another level. Did they? I don't know. I mean it's not that different but that's probably what they were going for. It's like small incremental changes to make it better and I don't know. I like it. It's fine. Yeah they fixed the the word mark which i think is the thing that really bothered still it still looks like lift uh yeah yeah it still looks like still carries that gravitas yep shout to armin he said the lift that keeps on giving i mean oh yeah come on this dude does not miss never has never will koto does a bang-up job on the copy too yeah yeah you know a lot of voice a lot of voice up in up in these brands you know what i'm saying yeah i mean as someone that was uh traveling around a little bit this week i will say i do i i check both uber and lyft do you yeah when you're taking these cars and i will say sometimes i i do go to lyft because you know the prices are a little cheaper often sometimes not always but sometimes when uber is going crazy with the sort of price gouging because it's raining or my phone's on low battery or i'm at a popular event or sort of is it really more expensive if you have a low battery yeah if you're on low battery mode oh man and juice the prices.
29:59So yeah, I mean, I think I will go to Lyft and I think the cars are consistently worse. Like I'm just saying, like sometimes I can get into a car and be like, is this an Uber or is this a Lyft? And I can kind of tell by how clean this car is and how sort of how beat up it might be. I've never experienced that. Yeah, yeah, yeah. So maybe a little less time on the Rebel sands and a little bit more time making sure that my driver isn't drinking on the job. I'm just saying here, you know, Lyft. Priorities are important. I think Uber, I've been on the record saying Uber is a bad brand. Like their branding, it's not like, there's no loyalty.
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30:41But I will say the cars aren't typically. Would you need to be loyal to a rideshare app? No, but I think that is where they compete, right? Is in brand or sort of like, I think it's a bad brand, great product. Like it changed the world, how you get around. Like if you leave an airport, you leave a concert, you go any, like there was a life. Kevin, I once lived a life when I would travel even abroad and I would have to get into a taxi and pay with local currency. You know what I mean? Like this is, these were, these were tough, tough times. You would never have to experience this. Sad. Sad. So, I mean, Uber obviously changed the world, but I'm not like, oh man, that's one of my favorite brands.
31:23no it's just a great product that is undeniably amazing yeah and lyft is i think lyft could beat uber if they had like a cooler brand but i don't think this is it i mean i don't know if they could yeah i mean i think they just need to have cheaper prices and nicer cars and yeah i don't know i don't know about that and take care of the drivers you know what i mean like take care of the drivers like i think that's what both of these companies like i think that was the whole thing about uber right was that they were treating the drivers like shit and they were just like truly like taking advantage of them in every way so like lyft could be a more a better moral company as well but i feel like i don't know just the vibes from the cars or i don't know it's it's it's not necessarily a better brand experience for me sure kevin as i was on the beach a lot this week i couldn't help but notice everyone is very much still drinking high noons and white claws and Surfside and Sun Cruiser, a bunch of new brands that I have never consumed.
32:25But there's a new player into the category and it's Von Dutch Hard Soda. All right. Are you here for this? Yeah. I know. Absolutely. This would be sweet. I'm going to say, I could see you ripping 12 of these on a beer. I'm going to stick to beer. Thank you very much. Yeah, this is cool. I would buy them for, you know, If I want to look cool. Maybe this is where Fyre Festival goes. Fyre Festival Hard Soda. I mean, I think that's probably the quickest and easiest thing to do with a brand. Yeah. I mean, listen, if you are the newly appointed CEO, Joe Wallace, two things. Don't go to a Coldplay show.
33:04And then second, you launch a organic plant-based mocktails. The Von Dutch CEO should be at all the Coldplay shows. You're right. The Von Dutch CEO should be cheating on his spouse. with different women at every cold. If the Von Dutch CEO is not cheating on his partner or spouse, I'm disappointed. Yeah. Let's look at what Von Dutch CEO looks like. Okay. You know, it seems like a nice guy. Maybe not what you picture. So yeah, we need to get, get this man to a cold play show, but yeah, he's got, he's got some big ideas here. Plant-based mocktails, healthy sodas, and also cafe lounge hybrids. Wow.
33:44It's called Von Dutch Cafe. It's set to open in New York and Los Angeles the next 10 months. The branded cafes are coming. Oh, yeah. I've seen some buzz on the internet about the branded cafes. Really? What else you got? I mean, they're popping up everywhere. Skims did a little diner with some release in California earlier this year. Okay. They're coming. Yeah, you're right. I'm pretty sure there was some Wimbledon-type activations. you know temporary uh cafes louis vuitton tiffany okay so you're right kevin this is a trend to watch i mean listen y2k aesthetic y2k lifestyle is all the way back lindsey lohan paris hilton you know these people are out here thriving just get them to fucking roll up to the cafe and i feel like every 12 pack of von dutch hard soda should come with the trucker hat I feel like that's the key to this operation.
34:42Yeah, maybe it's like a My Coke Rewards thing where you could put your codes in and then once you've drinking enough sodas, you can get the hat. Yeah, no, I mean, this all makes sense. I'm here for this sort of, you know, this Y2K kind of sort of, yeah, let's let it rip, you know? Sure. That's what we need more. Dirty sleaze beverages. That's what we're looking for. And it's because it's all the way back. It's back. It's all the way back, Kevin. Plant-based mocktails meets dirty sleaze. You heard it here first. Yeah. One last story before we get out of here, Kevin, speaking of brands doing sort of strange and interesting expansions, J.Crew coming out with pasta.
35:28Yeah, I think it's for the launch of like a Capri or something. J.Crew Costatelli. There wasn't a ton of information on this. Yeah. You know, I'm here for this. I mean, they're trying to tap in. I don't think they did very many. I think the number was like 300 or something. Got a little taste of the Italian summer. Got some cool stripes on the box. I mean, this is just, yeah, this is just what marketing is, I guess, these days. You could do a J.Crew ad and put it in my feed, or you can just make some pasta. Yeah, make some pasta, make some headlines. Yeah, that's it. Win, win. Win, win, win. So I guess the story of the week here is if you're a brand and you want to get your sort of name out there, you got to do something you got to sort of have your ceo go to a cold play show or you got to run out some sort of weird kind of uh sort of a new product yeah new products line extensions of the new marketing those are the two moves uh make make a like a consumer packaged good or cheat on your wife that's true oh actually in the public eye sorry i have a third um it's a rebrand your company in a terrible way oh which um i guess jaguar the company uh it's Apparently, Jaguar owns Land Rover.
36:40So there's a company called Jaguar Land Rover. And they didn't learn, I guess, as much from last year's giant rebrand. They're back with a new Range Rover logo. Wait, they didn't learn as in they needed to run the same play or they tried to run the same play? Because you're on record liking this. Kevin, I'm really glad that you said this. I've been on record saying I liked it, but I know that it was a failure from a business perspective. that it was not a grand success, despite my sort of - But from a vibes perspective, it was awesome. But from a marketing vibrational perspective and people talking on the internet, huge success.
37:21So maybe you're right, Kevin, third eye open, run it back. They're back with a new Range Rover. It's not the primary logo. It's a secondary logo. That doesn't mean anything. Exactly. So they just took the two R's and smashed them together. and uh yeah people are getting upset again so run the ball all right yeah all right yeah yeah i guess i guess people are saying make it stop uh someone said the new range rover looks like a belt buckle you know it's just two r's connected with a little bit of a square in between so yeah i i will say i saw some people talking about it but it didn't really get as much we're numb hoopla so i guess another thing to learn here on the on the program is you can't just do the same thing again i expect the same results you know well i mean they're expecting different results because since the jaguar was was it confirmed failure i mean listen it depends on i guess who he asked but uh this this i'm gonna go on the record here i'm gonna say this uh house of brand strategy where jaguar defender range rover are all under one roof with this new uh sort of rr uh logo i'm kind of into it like it's kind of sick yeah looks cool that's kind of it's kind of it's kind of cool like it's not quite a rebrand because they just kind of took the r's from the original logo and smash them together and then made a pattern i'm not sure that's a rebrand but yeah i mean i saw some people complaining about it but it didn't even make it to brand new so armin is uh you know he didn't even say anything so can it really uh is it really uh oh he's probably just cooking up a pun Yeah, he's working on it right now.
39:00Also, yeah, shout out. Speaking of branding, shout out to people at Order. Standard's manual for Coca-Cola. Not to make this about me, but I tried to make this happen when I worked there. I introduced Jesse to some of the good people at Coca-Cola. It did not happen. And so I'm very happy to see it happen. Very nice. Ten years later. I had nothing to do with this book, but I'm now an owner. Yeah. Do you think any of your work is going to be in there? Absolutely not. this is an manual from it's from just the Coca-Cola brand just the Coca-Cola brand but also from like the 70s so great I was not alive when this work was done so beautiful thing Kevin anything else you want to talk about on the program here today no I think that's it that is all well thank you everyone good to good to be back like we never left oh yeah
39:56Peace.
40:31Look at the stars Look how they shine for you And everything you do Yeah, they were all yellow I came along I wrote a song for you And all the things you do And it was called yellow
41:08So then I took my turn Oh, what a thing to have done And it was all yellow
41:27Your skin Oh yeah Your skin Oh Turn Into Something Beautiful But you Know You know I love you so You know I love you so
42:11I swam across I jumped across the view Oh, what a thing to do Cause you were all yellow I drew a line I drew a line for you Oh what a feeling to do And it was all yellow
42:50Shall I spin, oh yeah, your skin and bones Turn into something beautiful And you know, for you I bleed myself trying For you I bleed myself trying guitar solo
43:43Look how they shine for you Look how they shine for you Look how they shine for you Look how they shine for you Look how they shine Look at the stars Look how they shine for you And all the things that you did
From the publisher
Alex and Kevin are coming at you for the 3rd consecutive solo episode! The most consecutive in quite some time, or at least that's how it feels! Kevin discovers some new sounds on the sound board they've been using for years. Then the two fellas go on to discuss the Coldplay Affair, David sells cod, FYRE Festival IP sells on EBAY, the Lyft rebrand, Von Dutch hard soda, J.Crew Pasta, Range Rover's new secondary logo, and more!
