Cool Sh*t: with Cole Poska aka Spaceboy Cole

0:00You're the king of merch. So this is you got in terms of blanks and stuff like I imagine you have. Yeah. Preferences and thoughts and feelings.

0:08Cole Poska:I have a lot of preferences. I think we at this point now make a lot of our own blanks. Okay. Custom cut and sew. Really? Clients. Yeah. Awesome. Which is really fun. I think it gives us the most amount of range when we have the time to do so. Yeah. If we don't have the time to do so, I'm still pretty particular. Sure. About what it is. Of course, there's times, you know, they want it really cheap and it's for promotion and they're going to do 500 and you're like gilding all the way. yeah um yeah but i think time and time again now barely doing that it's always our favorite ones our custom ones amazing which is really cool yeah no for sure and like kevin and i were talking about last week like bootleg culture here in new york city is like thriving it's yeah it's it's it's all the rage and i feel like this is great for the space book hole beyond uh sort of business yeah it's i mean people love bootleg shit and i think at this point now we're merch is becoming this vehicle of marketing that is unimaginably different and it's transforming everything.

0:59Cole Poska:And to be kind of one of the guys doing it is really fun. Yeah. I feel like there was an article like a year or two ago, like, you know, merch is the new thing. And I feel like it's only gotten bigger and bigger and bigger. I'm like, how much bigger can merch get? But like, it's massive. It's now into experiential, into gifting, influencer gifting, all these like brand trips. It has become this massive thing where every little moment is branded. Every little moment is thought about. And a t-shirt is a walking billboard. A hundred percent. But also, you can't even have an event without a t-shirt at this point.

1:29Cole Poska:And I don't think you should. I want to walk away with one. I kind of agree. You want even restaurants. Bodegas should have merch now. I feel like every place that you go should have a piece of merch. I am the biggest advocate for I get really drunk at a bar. If they have t-shirts, I will buy them for all my friends. And they're the worst t-shirts, but somehow they live forever. If they're really bad, then they're great. And if they're really solid, then they're good. But if they fall in the middle, then sometimes. I'm normally drunk enough where I'm just like, I want the blue one. I'm like, please, please.

1:58Cole Poska:What size? And then I have to pull them all out. We live in a merge economy.

2:06Three, two, one. What's up, buddy? Nothing much. I'm going to do an actual intro today. Wow, no way. Our guest today is not a natural blonde, but he is an amazing fucking designer. He's also a merch god, a creative director, partner, and dare I even say design influencer. You may know him as Spaceboy Cole. He's the man behind the viral series Cool Shit, where he reimagines brand merchandise by creating cool concepts. And for both legacy brands, internet favorites. And the series has evolved now, where brands are now reaching out, and he's doing it for real. He makes cool shit. We're excited to talk to him.

2:40Welcome to the show, Cole. Thank you for having me. Yeah, fucking excited. We met at Young Guns, right? Yes. That's where we met? Yeah. And I had seen one of your videos maybe like a week before, and it was for Cheez-Its. Yeah. and that was the first one was that the first one ever i was like who the fuck is this guy yeah and

2:58Cole Poska:what the fuck is this that was the first one so that was the first one yeah immediate success like right off the bat like viral pretty much i so i used to be like pretty big on tiktok okay and i would like redesign album covers more of the process okay that for a while and then as i was also working every job and doing freelance and doing everything i was like i don't need to be in this anymore like i have enough work then obviously it's like i'm gonna i was like i'm gonna do something fun i was like i'm gonna transition a little bit i was honestly like sitting on my couch eating cheese it's and i was like this would be a really funny pillow and then i was like they don't they don't make it i was like all right i'm gonna make it and then it's like oh you could also make it a tote bag oh you could also and then it spiraled in had a deck and it's like i'm just gonna rip it i was like i'm just gonna rip it hell yeah instantly million like it was overnight like it was pretty crazy that's the it was the tote bag for me everyone has a different one and that's my favorite question is like what video did you see that you like when people say home depot i know why i'm like okay i know who you are and then the other thing is like what in the video did you like and that's a really interesting thing so when you were doing things for tiktok it was more like hey i'm a designer this is my process i'm going to take you through the journey of making this design yeah my screen was like flipped showing my screen being like all right here's all the layers just clicking on the layers of photoshop this is how i built an image so i build now cover got it um i think like miley i did my assire she commented like i had a good traction there okay so i was also the creative director of rock nation people like you should do this for a living and i was like i do i was like no i promise you i do yeah i think because you're doing stuff on the internet people assume that you have free time so therefore you don't have work is this what a million percent they also are like oh i really hope brands buy into this i'm like this is a sponsored post.

4:36Cole Poska:I'm like, this brand is fully bought into it. I can promise you. I'm not just doing this for Welch's fusions for my house. Actually, it says Welch's partner at the bottom. You can read any amount of the copy in this thing and it would tell you. That's so funny because there is a world of people on TikTok and Instagram and wherever making design content and with the goal of trying to get work. That is not what happened here. You You are actually a trained designer. You went to Pratt's. Yes. You are working for a long time in this industry and then started to do this for fun. A million percent. I think I went into it not as like, I want more of this type.

5:13Cole Poska:We're already doing this type of work. I just was like, this is funny. Amazing. And I was like, this is really funny. Yeah. Also, you make it look so easy, which is part of it, right? And I think that's what I noticed immediately as a designer for 20 years. I'm like, oh, he's really good at this. So that's, people are like, oh, wait, this is really good. I'm like, do you start, do you think I'm going to be bad? I'm like, because there are people that are bad and good for you. But I'm like, I know what I'm doing here. Yeah, I'm a professional graphic designer. And this is what I do. Click on my profile.

5:42Cole Poska:Scroll any amount down. Like I've done anything else. But I do think this speaks to just how much bad internet design content there is. And so people are doing a lot of stuff like, here's what I would do for this ice cream shop. And you look at it and you're like, no, don't do that. So I guess I can say I feel like I started a movement. Like I truthfully see so much of it now. And it's the same format. Someone is sitting in front of their screen with the mic. And I'm like, you better be better than me. Like if you're going to do it, beat me. Fully beat me. And they never do. But I'm like, what is this garbage?

6:17Cole Poska:I'm like, also, I know you can't produce that. If someone's like, we want to make it. You have no, I don't know how you do it. I know how to do it. So I'm like, come, please. Please send me a DM. Please email. Yeah, it does seem like you have the experience, of course, of doing this, but then also a little bit of knowledge. Like, it's not just, they're not just mock-ups for the sake of mock-ups. You're like, these are somewhat reasonable production opportunities. I could bring any, the leather bags I could bring to production would take nine months. I could bring them to production if you say yes tomorrow.

6:47Cole Poska:Like, that's the fun of it. And I think there's, I don't think there's anything on there that we couldn't produce at this point, which is fun. Some of them are challenging and tricky or the minimums are very large. yeah like the welch's fusion yes blind box a very high minimum for that yeah but easily doable you could do it if you had the money and the time and i think it's time that's all we like money please but also time is what we like like to be so fast yeah i want to get to be but i want to talk about the first one which is or cheese it right how long does it take you to make that merch collection and do you make like 30 pieces and cut it down to 20 or like what was the process and like what it How has the process changed, I guess?

7:27Cole Poska:So like you're supposed to tell a client that it takes you so long to do the work and you're like, oh my. For all the clients listening. For all the clients, it takes me weeks. Like that's why the timeline's like that. I, at this point, can probably knock out all the designs in a video in about a day. Okay. Probably like 4 p.m. into the wee hours of night where no one's bothering me and I'm giggling to myself as I play really provocative things on t-shirts. And then I'll film the next morning and edit it in about 30 minutes and then it goes out. Amazing. Yeah. And then for that video, you decided to like put your face on it, right?

7:59So was that different than the previous ones?

8:01Cole Poska:Yeah. This was, I was talking to a few people and we were, we filmed a bunch of different variations of it. Like interesting. I filmed one, one corner, then one in the other. And then I was more in it. I was flipping the camera. And then at one point I was like, I'm just gonna put the sunglasses on. Like, I think that's really funny. And like the mini mic, like that's really, really good. And then the first one was a little monotone, which I think worked, but wasn't, I'm a little bit more energetic. So as they go on, a little bit more of me comes out. But like it was very to the point. And it was like, these are better than what.

8:31Cole Poska:Also proving in the first 30 seconds that their brand sucks helps a lot for virality. Yeah, yeah. This ain't it. But it's a good model. It's a good. I tried to break it sometimes and then I have to come right back. I'm like, I can't. I can't get away from it. It's amazing because Kevin and I behind the scenes here sort of tried to make some short form content recently, basically taking this show and instead of doing an hour, do it in two minutes. Yeah. it's really fucking hard because you have to go like boom it is boom i do like one cut and then i cut like as much of milliseconds off as i can yeah because i'm like if your intro is a micro of a second longer your retention rate like i'm not learning all that shit and i don't really care but i'm like i gotta start caring i'm like i gotta get you through it yeah you can't pause you can't break you're just like hammering information and in your case design i mean i'm your hook is so far too yeah yeah like that helps it does really help and i think at one point We were like, do we want to get people in cooler?

9:27Cole Poska:Should we lose cool shit? And I think a few of them was like, this brand needs better merch. And it didn't work as well. And I was like, I got to go back to the cool shit. It's just a really good, because people then are like, is he actually going to do it? And I think that's what's fun for people. It's like, oh, you're really good. Oh, that works. And it just happened so fast. So fast. And then I guess, when did you decide, or I guess in that first video, you were just like, I'm going to show my actual computer versus showing like a screen. Like there's all sorts of like little decisions that you made that I think make it all work.

9:52I think for this one, I was like, I kind of want to be a little cockier.

9:55Cole Poska:I was like, I think if I'm going to say, I'm putting your merch on the screen saying it's bad. I'm going to be the face to say, like, I'm not going to hide behind something and say, cheese at your merch socks. Yes. I will put my face there and say, cheese at your merch socks. Yeah. And I think that's kind of what makes it work is like your confidence, the quality of the design, the sunglasses, your jawline, like all these things that we're just like perfect lighting and angle. Yeah. Yeah. And you're just like, where did this guy come from? That was kind of my reaction. So at this point, it's like, I feel like I have the reverse Clark Kent, where if I'm wearing the sunglasses, people recognize me.

10:26Cole Poska:And they'll come up and be like, are you that dude that does that thing? Yeah. And I'm like, yeah. And then I ask which one they saw. And then it really unlocks what kind of person you are. But if I don't have the sunglasses on, like maybe your person or two will come up. Yeah, yeah. And if you just carry a laptop screen and a little microphone. Oh, it would be over. People are like, you are that dude. Like what? Yeah. So before you were doing these videos, you studied design. You and I, I found out through research, Long Island. Long Island. Hell yeah. I'm from Oceanside, Nassau County. Right under Port Jeff.

10:54Cole Poska:Yes. And you are from a place I've never heard of before. Great. Long Island is very long. Yeah. That's the thing that people don't. I'm very directionally challenged. So you say Long Island, I go, great. Amazing. Do you know where this is? And I'm like, of course. Yep. Yeah. And Kevin put a little map in our dock here. An hour and nine minute drive from your high school to my high school. So that's pretty long. That's a long drive. It's long. It's like three hours. It's a long island. It's well named. It's a long island. They're not lying. And also very close to here, genuinely, you know, from where we are in Brooklyn.

11:25But you grew up there. And when did you decide graphic design or sort of that was the thing for you?

11:30Cole Poska:I was actually a competitive gymnast my whole life. Oh, no way. Interesting. Yes. Yeah. Which I think to this day is why I'm like really tiny still. Because you just like are training your body to do these things that should absolutely not be doing at the age of nine. And what kind of gymnast? Like just floor routine? You did all the events. um i was really good at parallel bars which are like the two long skinny ones no one's ever good at that one i randomly was i was like all right i'll rock it um and then i fractured my growth plate like in high school when i was doing it um and they were like oh you're out for the season which like in a gymnastics world it's like we'll go to die like basically cannot go to college for this anymore so i was like i'm gonna go somewhere get scholarships and be great and then fractured it again i was like shit i'm really out yeah i was like well dead i was like in all the art classes like i'm really good at this and then i took a computer graphics class which was crazy my tiny little high school had it yeah open photoshop for the first time i was like oh i can undo i was like get over here i was like this is great i went on youtube i was like here we go yeah um you're able to like change that it was so much faster than a pen and paper and like my brain is so fast i was like this can hold up this can work really well yeah so really took all the classes in high school but really just started teaching myself so by the time i went to pratt i knew photoshop like the back of my hand sick as much as i could for sure learned all the technical sure things like that there but could open could do most things i needed to do sick and then from there graduated and then design jobs design jobs and then rock nation i actually got rock nation about two months out of school no way yeah oh wow yeah okay so the timeline is and to be fair i and i and the biggest advocate for art school i loved art school i think it taught me to like hone my cleverness i always wanted to be the cleverest in the room i loved like it wasn't the technically best or like the coolest but like if someone was clever i was like that made me think like i want to talk about that yeah and if it was not mine i was like whose is that let's let's have a conversation yeah so i really like that and i also knew i wanted to do album stuff so i just every project i got made it an album cover made it a tour poster made it merch made it campaign yeah because i was going to walk out of school with what i needed to get a job like i knew the exact lane i wanted to do um so when they're like make a book i was like i'll give you a book but i'm also going to do a million other things um so but then like i got like a really cryptic email being like oh we're starting a label would you want to do design and i like still to say no idea who it was and went to the rock nation office they were starting a label for meek mills through it oh she met one of the co-presidents and she was like oh no you can you can just come work for the label and i was like oh i was again and then she was like a creative director label cool and i was like yeah like i was like absolute she was like this is how old 23 24 22 okay yeah and i was like yeah instantly put on jay-z willow jayden snow like i was like amazing i was like great and i had most of the technical ability people to do it and i also did so much freelance work prior that i was like i know what i'm doing it was interesting to be thrown into a label like that i think it's just like you got to learn so quickly and it was i had an amazing experience there i think i worked with really cool people some of the smaller artists are still my best friends and i love the work i did there um and just i was contracted there so i was able to freelance elsewhere so i was just like really in music world i was just doing everything i could and album covers for tons of artists like all sorts of i imagine merch but was merch maybe secondary merch was kind of secondary it was mostly album covers vinyl packaging supporting assets for the rollout like i we were a smaller design team and was really doing a lot like if it was a client i was doing most of it which is really cool amazing and at some point you're just like okay now i'm gonna uh move beyond this and and go to beyond so what's the story there So I was an intern there in college.

15:04Oh, interesting. Yeah.

15:05Cole Poska:Which is like, you know, full circle, like really cute when I think about it. Very sentimental. Yeah, beautiful. Was an intern there, was a designer there, and then left there to go to Roc Nation. After Roc Nation, I went to Breakaway Music Festival, did like a full rebrand there for two years, and then was doing so much freelance work for like Steak and Formula One. That's kind of how it started. And we obviously have known them my whole life, and they were a big part of me becoming a designer and kind of just had the conversation. They were like, well, you should be partner. and I was like that's yeah I was like I thought you're gonna offer me a job like no I was like all right and I kind of said fuck it I was like this is really cool yeah let's do it amazing and came with a lot of growing pains and a lot of really cool things because the first time ever I was able to call shots I was so used to working for other people I was really good but there was always a marketing director there always someone who was like well you could do I want to look like this I'm like it's not your job to say what it should look like it's your job to trust me for what it should look like and figure out how to market it like it's a really we work together not against each other yeah and so when that all happened i was like really excited and i think it was a big learning curve for me but of course we grew very quickly it's like kind of silent little sleeper design like we're doing six formula one liveries i'm like i don't i know one other designer who's touched a formula one car yeah and we're friends and he's like that's all he does that's in his entire life we're still three teams sick so like it all this like really cool work was coming to us and it was so different and of course there was so much music but then it was formula one and packaging and like we didn't really specialize in anything other than we want to do really cool work got it and mostly in entertainment music sports kind of like cultural spaces yeah and then we started doing obviously a lot of my artists came over in freelancing and then through their merch design and then they'd be like can you produce it and we're like yeah i guess like sure and then we the real reason we started doing even before the cool shit series all this like merch production was we would give over designs and it would be printed so bad it would look so horrible and we're like this sucks like it just doesn't look like it's on gildan it like we're not proud of it it doesn't look good and we have no control so then we're like yeah we can do it and then we slowly built that side of the company up by just being like great production people and like the network and now we're at a point where all of these things especially with social we're just yeah on a roll so at the point in which you joined beyond as a partner your social sort of uh posting was pretty just it was just my work yeah just like 10k follow you know just doing the normal sure here's the album cover i did here's my life here's no hot picture of me here's a was not really yeah social media yeah which is my normal page yes and where did space boy cole come from um was it always that i think actually i think harry hudson called me that for the first time when we were in la one time and it was like i'm like covered in star tattoos i love nasa yeah um and it's just like my dog's name is apollo like i'm just a nasa boy yeah i think he called me that one time and i was like that's really good yeah solid and then my instagram name was cole posca for so long i'm like that's too boring and i was like space boy is really funny sounds like a good like artist name oh like rapper name or the amount of people like you need to be a dj i work for so many of them and i'm like i can't i can't add another thing to my plate right now but maybe like later in life it's not too late it's not too late it's not too late and to be honest like i think you can pull it off and i think you got a name oh i can do the stage I knew the branding.

18:15Cole Poska:I was like, someone just needs to make me the music. I can do it. I can hit play. Yeah, you just got to stand there. Yeah, just stand there. It's like when Paris Hilton is like, he's a view in the front that don't think I'm DJing. And I'm like, I would be like, I am not DJing. I'm hitting play. I was like, but it looks cool. I'm like, everything behind me looks good. If Meredith Marks from Real Housewives of Salt Lake City can do it, I think you could do it, Cole. I love her. Yeah, she's the best. Salt Lake City is incredible. Yeah, the best. And when she's DJing, I'm just like, she is not doing anything.

18:39Oh, nothing.

18:40Cole Poska:but it's like so iconic which like i it's just which i think is great like i think to be a dj you just have to be an iconic person i'm glad they're going away from like making brands to now being like i'm gonna be a dj i'm like that's a housewife should be djs that's a great gig definitely i'm like stop making these brands that don't like i'm like i don't need another alcohol i don't need another wine i don't need caviar is her other thing it's like that's a whole nother we don't need that she's paving away no she's doing some cool shit i gotta give it to her and to be honest like it's a good gig because then she could just go around and dj events and like Oh, it's great.

19:10Yeah, it makes a lot of sense. Like Kyle Cook from Summer House, like DJing, you know, Hampton's parties.

19:15Cole Poska:No, it makes so much sense. Yeah. Actually see videos of him. I'm like, I think he might be good. Like, I think he looks kind of good at this. Yeah, yeah. Honestly, if you're in the right place, as long as they have like a decent playlist, I'm happy. I'm not too picky. Yeah, you could just play, yeah, like, you know, just play on a decent playlist on Spotify and stand behind there and just look the part. And I'd be like, damn, she's really good. Yeah. Like, shit. Like, go Meredith Marks. Yeah, yeah, way to go. Great. Yeah. Would you go to space? Is that something you're interested? Okay. Biggest thing.

19:42Cole Poska:I hate that we're dogging on Katy Perry for going to space. Would you go with Katy Perry? Yeah. Would you go with her? Okay. I don't really like heights, but I think enough shots of tequila, like I would get in that thing. Like I would have to. Yeah. But everyone's dogging on just her. I'm like, so many other people went up with her. That's fair. I'm like, why are you dogging? Gail King, right? Wasn't there? Yeah. There were others. There were so many other people. And I'm like, right. You know. I think she's an easy punching bag, Katy Perry. just generally but i'm like you would do it too you would fully go to i'm like don't i'm like she's beautiful up there i'm like she's great i'm like bring her back down safe we're good yeah yeah she just yeah she was the yeah she took a lot of heat for the space trip but i don't know that we should be sending uh celebrities to space anyway but like she did take the brunt of the no i think the whole thing was point i'm like what i'm also did they really go to space i'm like they went up there they taught i'm like for what yeah they just went up for like a second but no if i was asked i feel like i would have to do it i think just from from the social perspective yeah for the content i would have like sure shut me up like cool shit i do from super nasa from space yeah cool shit i do for blue orgy they have to like let me bring they'd be like what do you want to bring him like this really heavy monitor filming setup and the logo modernist sunglasses we float on i'd be like it'd be really good the zero g cool shit would go crazy yeah i like doing them in like different scenarios now like i think that's become like a really fun thing i did notice that the 2B1, you're outside of a trail or something.

21:03Palm Springs.

21:04Cole Poska:So everyone that's branded, we try to do in a really crazy way, like Buzz Balls and sitting in a ball pit, really funny. Yeah. It just makes it more different and more fun. Obviously, the format works on its own, but for a video like that, I have more fun doing it. I'm like, it's really funny to change it up a little bit. Well, you clearly get it, right? This is a brand. There are things that need to stay consistent. For sure. And then there are things you can start to fuck with, which I think the location of it is brilliant. It really does work. it also like catches people off guard yeah sometimes when i wear a different outfit i'm like oh my god all the comments to me about wearing different never like could not they'd be we don't care they're like the work is good i'm like all right cool yeah the black t-shirt just like yeah you just got to keep something i wore a suit i think i did the emmys i wore a suit i was like that's so funny not a single comment about me wearing a suit i was like no i'll dress up for nothing i was like damn they're looking at the work yeah yeah do you get do you get haters do you get people that are sort of like uh i could do this or he like do you get like criticism i I feel like there's so many.

21:59Cole Poska:I get some, my favorite comment was. Yeah. What do people say? Damn, you look like I could sock you in the face, but this is good though. And I was like, that's so funny. I was like, so good. Yeah. Yeah. Good design is good design. A lot of it is like commenting on like me as a person, which is fine. Do whatever you want. I don't care. But I don't, it really is like he never misses. And I'm like, I really, I'm like, like not to be cocky, but I'm like, you're right. I don't know if I'm going to, like, I'm like, my brain just works this way. I was like, it just. I think your shooting percentage is very high.

22:26as someone who dabbles in the art of merch. And we're going to talk about Adobe because we also, I want to show you this stuff off camera that we did for Adobe. Because like we threw like 60 shots on net. And like that, the whole thing about merch is like, you just kind of like got to get the idea out there. You got to put it in front of them. They may like it, they may not. But you hit for pretty high averages with these collections.

22:50Cole Poska:And I think now there's like, it's honestly such a cool thing as someone who runs an agency. Like the calls are no longer, let's convince you why we should do this it's please do this for us okay and that is like crazy and you're like oh okay and then it's normally okay not as crazy as to be but like and i'm like well what's your version like like that's how far can i push this and to be was you know and we'll get into it but at first wasn't that crazy yeah interesting so when you post the cheese of video right it goes viral and you start making more of them yeah brands start saying me next me next i want to do this oh instantly instantly like it was and so do they so do you start picking those brands or do you start like how do you pick which so from a social perspective i was like okay let's pick some of the bigger ones in the comments like let's reply to those comments that's going to be good for the series yes um i'm trying to think of what one i think like sharpie might have been one that commented um there's so many of them at this point that i'm like i don't remember like pepsi commented i'm like that's a really fun one let's do that of course um but then the sharpie one is great the sharp one was really fun and i think a good example of it doesn't need to be merch like I like to solve a problem creatively.

23:54Cole Poska:And I'm like, and the problem was, what would I do for Sharpie? It was cool shit. And I'm like, duh, you got to do it. I'm like, it would be incredible. It'd look like a Sharpie. And so instantly you're just like picking those ones. And then how quick after that do you get real brands being like, I want you to do this for me, not for the content, but for real life? There's a lot of brands we just started doing merch for. They were like not even really interested in social at first. They were like more like, can you do our merch? Yes. A lot of smaller brands. And then probably within the first three months, big conversation started happening that was, okay, we want not only to do the video, but also produce the merch.

24:27Cole Poska:And that was the magic sauce of like, oh, shit, we've unlocked something. Like, this is really cool. If you had to pick a favorite of all the ones that you've done, what would you say you're sort of number one or you're the one that you send people if you – Well, everyone loves I blacked out at the Rainforest Cafe. It's like, truthfully – Was that just the one that – did you self-initiate that one? Oh, yeah. they're like a family friendly brand um that also went hella viral yeah but people it's all over the internet so that's the other thing is like so many of my designs just end up ripped everywhere on etsy on the like so i'm like you might as well let me do it yeah i'm like rainforest someone's gonna like i'm gonna print it and show up like i'm like this is crazy and i assume you write all the copy you do all this sort of thing yeah and it's yeah it is funny that um because you're doing it for the fun of it you can kind of push these brands to places they would not necessarily want to go typically.

25:16Cole Poska:Yes. And I think that's where there's some that I'm like, I rather do it organically. Cause I'm like, I can say something that you would not want me to say, but I know it'll do well. And I know everyone else feels the same way. Yes. Do you ever get a cease and desist? Yeah. Good question. No, that might be the dream. That might be the next step. That might be really cool. I'm shocked by that. You got to push. No, they do. So I'm like, I'm giving you free marketing. No, I understand that. And I agree a hundred percent. No brand should ever stop you from doing it. But don't you think I'm surprised that not one brand is like, Hey, these are our trademark assets and this is my brand whoever's running that social account gets in there real quick and it's like oh my god we love this yeah yeah yeah that's amazing yeah so 100 you've done a lot of them at this point they're yeah god it might be close to 50 of this but maybe more i don't know amazing cracker barrel you were like i'm gonna this big story we're gonna nail it cracker barrel was i think the first one we're like you gotta do everyone and their mother sent it to me and they're like you gotta do and i was like i'm not gonna i was like the problem isn't that they redid their logo i could give two shits i was like the problem is they got rid of the dude yeah they killed the guy i'm like where'd our old mango and i was like that's i was like holy shit that's so funny we gotta put him in yeah and then that became just like wildly viral and everyone was like this is insane and it got talked about in articles and like i was like this is you just got rid of it i just brought him back i was like it was guys just save your company i was like guys just bring him back it's all everyone wants well i think part of it is that you make it look so easy and i think that's the thing that like good designers can tell and also just like it's just it's not that easy but you can make it seem easy in my mind i do think it is kind of easy like i'm like some of these things are like yeah they're right there like a cheese it like a pillow they're both squares like it's a to b we're not and some of them i gotta jump hoops some of them i really gotta get you there we did pillows in the shape of the adobe icons amazing you know which is again it's right there it's a square it's perfect square do it and it's like but yeah there's some of these though that are like extra high grade like i would say the one that um comes to mind is uh sort of cheesecake factory like using the bread shape or like the brown bread uh sort of as a texture for a hoodie that's high level stuff though dude it's high level but it came so quickly i was like dude we actually like all me and my friends went to a cheesecake factory pretty recently yeah and And they're like, you got to do it.