In short
A live, end-of-day podcast recorded at Montreal’s Cuss Cern “Forum” (fifth year) in front of a crowd (claimed 1–300). The hosts frame it as “chaos,” with an improv conversation about Montreal’s design community, studio culture, long-term thinking, bilingual work, and how local designers collaborate and compete. They also do playful “research” segments on Montreal food (bagels, poutine, smoked meat, egg sandwiches, glizzy) and joke about live-audience distractions like a collage backdrop.
Guests (backgrounds)
- Brian K. LeMond, co-founder of Principal (Montreal design studio). Leads brand/communication for institutions (e.g., IOC, Montreal Museum of Fine Arts, Canada Council for the Arts) and is described as a Montreal design historian.
- Ariane LeBlanc, co-founder of Marta (founded 2024). Background across London, Toronto, and Montreal; interests include art, architecture, photography, people, and long-term thinking.
Key claims
Montreal design is a supportive, tight-knit community with pride and transparency (including payroll openness). Education and local institutions help retain talent. COVID/Zoom expanded international project possibilities. Montreal’s design “room tone” is quality rooted in Swiss modernism, but the scene embraces “good chaos” rather than one uniform style.
Notable examples
Montreal design legacy tied to Olympic/Expos branding; “6-7” as a recurring Expo 6–7 reference. Bilingual constraints (English/French sizing rules on signage). Marta’s humor/lowbrow-highbrow approach (e.g., making stickers).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOExperience at the Forum
0:30 to 2:10
Discussion about the Forum event and the excitement of doing a live podcast.
“This already happened, but we went to Montreal and the great people at Cuss Cern invited us to be a part of their incredible event forum.”
The Montreal Experience
2:10 to 4:00
Hosts talk about their experiences in Montreal, including food and culture.
“Send this episode to a hater so they can hate on us.”
Introduction of Guests
4:00 to 5:48
The hosts set the stage for their guests, Bryan K. Lamonde and Ariane LeBlanc.
“But yes, in the recording, you hear us like talking about it because it was on screen behind us and it was distracting.”
Background of Hosts
5:48 to 7:30
Hosts share their backgrounds and how they started the podcast.
“And so, uh, a first, a front and center first, and we're going to put it out for the people.”
Podcast's Journey and Popularity
7:30 to 10:00
Discussion about the podcast's growth, global reach, and notable guests.
“building vitamin water and smart water, then founded Center in Brooklyn.”
Looking Ahead
10:00 to 14:01
Hosts discuss upcoming guests and future plans for the podcast.
“So I'm going to now hand it over to them.”
Experiences in Montreal
16:01 to 17:51
Hosts and guests share their experiences and impressions of Montreal.
“And so that is what we also like to call the front and center difference.”
Introducing Bryan-K. Lamonde
17:51 to 19:18
Host introduces guest Bryan-K. Lamonde, highlighting his background and contributions.
“We've done some smoke meat-related research.”
Introducing Ariane LeBlanc
19:18 to 20:19
Host introduces guest Ariane LeBlanc, discussing her background and new agency.
“Just sit there and it's going to be awkward for like 60 more seconds.”
Community and Design in Montreal
20:19 to 22:48
Guests discuss the supportive design community in Montreal and its unique culture.
“But the thing that I've noticed is that everyone here is cool.”
Show all 29 chapters
The Montreal Design Aesthetic
22:48 to 24:48
Discussion on whether there is a distinct design aesthetic emerging from Montreal.
“Do you guys feel like there's a sort of like everyone knows each other.”
Evolution of Design in Montreal
24:48 to 26:56
Bryan-K. Lamonde reflects on how the design scene has changed over the last 15 years.
“And you've had your studio for 15 years.”
Ariane's Journey Back to Montreal
26:56 to 28:00
Ariane discusses her career path and decision to establish her studio in Montreal.
“Yeah, and I think many people are really francophone.”
Starting a Design Studio
28:00 to 29:00
Learn about the experiences of launching and running a design studio.
Building Connections in Design
29:00 to 31:00
Explore the importance of community and transparency in the design world.
“We're really transparent and it really helps, you know, the business side of what we're doing.”
First Impressions and Connections
31:00 to 32:54
Discover how first meetings can lead to unexpected friendships.
“And then I was like, oh, he's actually really cool.”
Embracing Chaos in Creativity
32:54 to 34:50
Understand how chaos can positively influence creativity and design.
“everywhere you can you know my team is there you just i'm i'm the chaos in the studio i'm just like I bring, you know, energy, pretty much a good vibe.”
Balancing Different Skill Sets
34:50 to 36:40
Learn about the dynamics of collaboration in creative partnerships.
“I think it's just due to the nature of Guillaume and I being very two different people.”
Guilty Pleasures and Reality TV
36:40 to 38:55
Hear about personal interests and how they connect to creative work.
“As a Montreal design scene, I feel like there's a lot of class and sophistication.”
Family Life and Creative Work
38:55 to 41:00
Discover how parenthood influences creative processes and work-life balance.
“I find that after a long day at the graphic design company, you got to kind of find a way to unplug.”
The Intersection of Work and Life
41:00 to 42:05
Explore the integration of professional and personal lives in creative fields.
“I noticed there's a lot, there were a ton of kids flowing around everywhere.”
Creativity and Work-Life Balance
42:05 to 43:19
Exploring the intersection of family life and creative work.
“It is important to find time for ourselves, but we'd be lying to ourselves if we didn't think that it's, it's always on, it's always there.”
The Complexity of Multilingual Work
43:20 to 45:12
Discussing the challenges of working in multiple languages in design.
“sort of that chaos because to me that seems challenging I mean for us it's I don't know how many but most of them are in English I'd say I don't know what maybe seven so I don't know in the States somewhere here.”
The Impact of COVID on Design Firms
45:13 to 47:58
How the pandemic and remote work changed design practices.
“have to these kind of rules but still i understand the topic but you know it's just like bad constraints it might just get used to it after a while just like knowing that you're gonna have You can be, yeah, absolutely.”
Montreal's Design Legacy
47:59 to 51:40
Reflecting on Montreal's historical significance in graphic design.
“That's what everyone says about our government.”
Loving the Design Community
51:41 to 53:19
Discussing the importance of love and support within the design community.
“Do you find that great legacy of design, do you think that influences the work today?”
The Importance of Design Conferences
53:20 to 56:00
Highlighting the impact of design conferences on community and inspiration.
“If you want, no, imagine everyone's doing that.”
Celebrating Community at Forum
56:00 to 57:08
Learn about the importance of community in the design world and upcoming events.
Reflections on Collaboration and Competitiveness
57:08 to 58:29
Discover insights on collaboration among designers and the joy of sharing stories.
“And for me, I've been here for the past few days, being a part of both off and forum and meeting people and getting to share our stories and talk about the work we do and sort of, yeah, just be in this together.”
Transcript
Automatic transcript. May contain errors.0:00Ariane Leblanc:Three, two, one. Kabam! What's up, buddy? Not much. We got a special pod today. It's the first pod that we ever did in front of a live audience. Yeah. 300 people? I don't know. Who knows? One to 300? Who knows? Yeah. Somewhere between one and 300 people attended this podcast that we're about to have here now on this show. This is the show. Yeah. About the show. So it's the pre-show before the show. Yes. Just to set up the show. You know, that makes sense. Yeah. We're in the future. This already happened, but we went to Montreal and the great people at Cuss Cern invited us to be a part of their incredible event forum.
0:43Ariane Leblanc:This is the fifth year that they did for him, I believe. I believe so. And it's gotten a really great reputation because it's awesome. And it was Kevin and I's first time in Montreal. all. And there was an amazing group of speakers there that kicked ass all day long. Oh, for sure. Lots of good speakers. And then at the very end of the day, Kevin and I got to do a live podcast. And it was the two of us, but then also Ariane LeBlanc from Marta and Brian K. Lamond from Principal. And they were awesome. It was so fun. We got to interview them about their studios, about Montreal, about all sorts of amazing things.
1:23Ariane Leblanc:Yeah, just a good casual conversation in front of a bunch of people. Just a good hang. And yeah, I think it was a wonderful experience. Yeah, we had a great time in Montreal. We did something fun, which is we started, we'd never done a live podcast, so we had to like come out and like introduce ourselves. I feel like that was something that instead of just sitting down and be like, hey, we're going to podcast now. And when we did that, are we going to include that in the episode? I think so, yeah. Yeah. you'll see us quickly come for the bagels. Yeah. You know, Montreal is very famous for their bagels and I like them, but they're not New York bagels.
1:58Ariane Leblanc:Andrea from Pentagram introduced us to begin the show and said some very nice things about us. And you said we don't have haters. We don't have haters. That's not 100%. We need more haters. We do need more haters. They're coming though. We have been getting a few more haters. Send this episode to a hater so they can hate on us. shout out to the one hater that said you probably eat bananas for the shape don't you bud that guy's a legend I think about it every day that was a YouTube comment that's just a YouTube comment that makes me nobody in Montreal would ever say that to Alex no the Montreal people are very kind very sweet and not the YouTube people those are cruel and vicious people we had a really good time up there for real lots of good food lots of good hangs there's French Canadians love to hang out.
2:46Ariane Leblanc:They just love hanging out. And what do we love? We love hanging out too. Yeah, exactly. It was a perfect match made in heaven. Exactly. Shout out to Leo and Lise, specifically because they were the best hosts. Yeah, and they facilitated pretty much everything for us. Yeah, we show up and we have Ryder, we have a lot of high demands. Alex would not send the keynote to them. So Lise was just on Alex's ass the entire time to get the keynote. Yeah. Classic diva behavior. We had to make some last minute changes. Also, there might be some video to this, but we made this unhinged collage that maybe...
3:27Ariane Leblanc:I'm not even fully through editing it at the time of recording this, but there are plenty of times where you're like, hey, stop getting distracted by the collage. Okay. So there you go. So if you're listening to this on an audio-only medium, because we are going front of a live studio audience we did put together some artwork for the stage and it should be it should be looked at and noted yes exactly and if you are a follower of ours on instagram you know that we do these giant collages for every episode shout out to hannah pulis from the studio who does them and uh we had her do an absolutely insane one for montreal and that sort of is the backdrop for some of the episode.
4:09Ariane Leblanc:But yes, in the recording, you hear us like talking about it because it was on screen behind us and it was distracting. Yeah. In the best part. It was a lot. Yeah. And that's really it. Like a really fun experience. Like shout out to everyone else. You know, all the other conference organizers invite us to your conference. We'll do live, live episode wherever. And we may have to do one in New York. I think that definitely if you want a live episode, just say it in the comments. just say we loved this live episode wish you would do one in new york and maybe we'll figure out a way to do it it was our first time and we had always been like talking about it but nervous about it yeah it's only up from here too yeah exactly we learned some things there was definitely some some some learnings but i think for a first time pretty soft yeah pretty good pretty good yeah yeah solid b plus yeah we have we have room to improve there's room we gotta go watch the tape from us yeah yeah yeah this is the tape so you're watching us talk about the tape that's going to be there and then you know we're some of us haven't watched the tape yet we haven't watched there's one person at this table who hasn't watched i have not watched it i have a hard time watching my own tape oh no way that's crazy and uh because i in my head i thought it went well but if i watch it i'll see oh i don't know maybe we could have done this differently what it is and then that will ruin everything for me damn that's i'm i'm so happy you don't have to watch it alex kevin is good for you.
5:34Ariane Leblanc:He watches everything and has to watch back and listen back. Yeah, it's all right. Hey, you know what, Kevin? It's the cost of doing business. Exactly. And I appreciate you for doing it. But Kevin and I, you know, that's my shooter right here. You know, we, we went on stage and, uh, we did the damn thing. And so, uh, a first, a front and center first, and we're going to put it out for the people. We're putting it out right now.
6:00Bryan-K. Lamonde:For our last guests, we have Alex Center and Kevin Battori of Front and Center, which is a podcast. As you see, the stage has been reimagined with two couches. And it will be a conversation between them and Brian K. Lamont from Principal, our dear friend. and Adiane LeBlanc from Martha. Woo!
6:32Bryan-K. Lamonde:So I don't have the pleasure to introduce the two guests of the podcast. My friends Alex and Kevin will introduce them, but I have the pleasure to introduce them. So Front and Center describes itself as a podcast kind of about design. and they are in their 220th episode. This is today. They do one every Wednesday, except it's not Wednesday, but yeah, all cool. And they've had sort of pretty much everyone in design. I mean, 220, they've had multiple guests, like one of my partners at Pentagram, Emily Oberman and Natasha Jen, Ragged Edge, Kodo. And as you'll see this week, two of the greats here in Montreal.
7:29Bryan-K. Lamonde:So first, Alex, he spent over a decade at Coca-Cola building vitamin water and smart water, then founded Center in Brooklyn. He worked with Apple, New Balance, Liquid Death, Coinbase. He teaches at SVA. and once upon a time, he turned down a job with Milton Glaser for going to work with the Knicks. You know, I mean, in hindsight, pretty good, man, but I don't know. I think not exactly everyone's choice here. However, Kevin Batori, which is the co-host, got his job by walking into the studio uninvited with a portfolio of, quote, wacky pickle videos. His LinkedIn title is director of lunch. So they are the only speakers today whose audience actually fights.
8:38Bryan-K. Lamonde:So, part of in preparation for this, I had this hope of finding interesting ways to kind of introduce each speaker and I thought maybe due to the theme of chaos, I would actually find some negative comments. This comes from my own kind of experience whenever I post a project through Pentagram. There's a section of really like sort of comments that are like, hey, this looks good, blah, blah, blah. And then there's a section that is like, this is the worst thing that ever happened to the history of design. Or you've ruined everything. Or how much did you get paid for this? Because this sucks. And so I was hoping in my head, I was like, oh, this is going to be easy.
9:21Bryan-K. Lamonde:I'm definitely going to go through dinamos and mouthwash. Everyone must have this. And much to my surprise, none of them, like literally none of them, have like an inkling of a bad comment, which was actually pretty telling. It's a really interesting thing. We have a very supportive community that it's just really exciting. And they have, I mean, every speaker today, including the podcast duo here, have a support group of our community. And I think it's actually kind of wonderful to see this. So I'm going to now hand it over to them. And please help me welcome Alex and Kevin and Brian and Ariane.
10:22Bryan-K. Lamonde:This is you. Yeah.
10:33Ariane Leblanc:Alright, Montreal, how are we doing? Can we turn my microphone on? Is this thing on? Is this thing on? Can we turn me up a little bit? Can we make some more noise, Montreal? Oh, my God. That's so much better. Bonjour. What an incredible day it has been today. Can we make some noise for all the amazing speakers that we have seen on this stage?
11:08Ariane Leblanc:I'm going to let you finish, but let's make some more noise for Haley. She's a goat. Yes. Let's make some noise for Haley.
11:16Ariane Leblanc:Let's also make some noise for Leo, Laze, and everyone at the Forum team for making this day so goddamn special. Woo! We are really honored to be here. We are the last thing between you and alcohol, and we are so sorry about that. We'll be quick. We'll be quick. We are your closers, and we are very honored. And we are, yeah, we're pumped. We're very excited. And we are podcasters. We speak English, and we're also sorry about that. My name is Alex Center, and this blonde bombshell is my co-host, Kevin Batore. What's up? I work here. And we both work at an eight-person design studio in Greenpoint, Brooklyn, called Center.
12:08Ariane Leblanc:and real quick, we also make a quick shout out to Johannes for allowing us to use their typeface Ginto, which we fuck up all the time. I've been stretching that shit out for years. It's crazy. Yeah, yeah. He hates it, but we love it. We are a design studio that does design services for many companies of all industries, brands like Liquid Death and Bureau and AO and a little computer company out of Cupertino named Apple. But we're not here to talk about our work, actually. We're here to talk about our podcast. We're doing the pod. We are doing a podcast. And again, we are sorry. We are the co-hosts of the wildly popular, internationally known podcast, Front and Center.
12:56Ariane Leblanc:We're Mr. Worldwide. We are Mr. Worldwide. And believe it or not, we've been doing this for a really long time. Kevin and I started this podcast in 2020. Can you believe that, dude? Who's counting? Who is counting? Only 200 more to go. And yes, it's been five years since we started the show. And the basic concept is that each week we talk about whatever's going on in design and branding and culture. and whether it's a Cracker Barrel rebrand, Snickers Dickram rebrand, or a Snickers Dick vein, that's what Kevin wants to talk about, or like a famous designer beefing with ASAP Rocky, we talk about it on our show.
13:38Ariane Leblanc:And we also have had some incredible guests over the years. We've gotten to talk some of our favorite designers, legends of the game, people like Emily Oberman and Lisa Smith, and shout out to Montreal's very own Wedge. Oh, yeah. Talia Cotton. Talia is still here. Whoop, whoop. And even the GOAT of design podcasting, Debbie Millman. And believe it or not, people are listening to our show from all around the world. Shout out to Cambodia. Front Center is the number one design podcast in Cambodia, number two in Latvia, and number 26 in Kazakhstan. Chat to all the designers in Kazakhstan. Let's go.
14:21Ariane Leblanc:Let's go. We have the number 56 design podcast in Canada. So we got to do better than that, guys. It's kind of crazy they picked us to do this. It seems like there's like 55 other ones that maybe would have been better, but I don't know. Only 55 design podcasts between us and greatness. Watch out, Roman Mars. We also have some really great upcoming guests. Bangers. Bangers only. That was the memo from Kevin. He said, let's get the best of the best. And so these are all people that we have coming up on the show through the end of this year. So Studio Dunbar, Porta Rocha, shout out to Alex from Mouthwash.
15:00Ariane Leblanc:And even David Carson's going to come and bring some chaos. He's got to respond to the email, though. Yeah, he's hard to book. He's hard to track down. Some of these are recorded. Some of them are not. David Carson, again, hard to schedule. But none of these shows are as important as tonight's show because these shows were recorded in front of an audience of six people in our studio and they didn't really want to listen. No, they love it. They love it. This is our very first time that we are doing a live podcast in front of an audience.
15:42Ariane Leblanc:Alex has always floated the idea and I've always said, hell nah. But, you know, for Forum, let's fucking go. Yes. Today's the day of front and center first. You guys are witnessing history. And if it goes terribly wrong. That's chaos. The theme was chaos. That's the thing that we've told ourselves. And so that is what we also like to call the front and center difference. Absolutely. We don't do any preparation. We don't do research. So everything that you see here today will be improv. Yeah, we're just riffing. We just riff mostly because we have those other jobs running a design studio. Kevin's a copywriter and I'm the founder.
16:27Ariane Leblanc:So we squeeze this podcast into our schedule every week. And research is tough, but Kevin does do research. I do the research. I just don't look at it all the time. That is the problem. And today is no different. But another fun thing about today, it's also both of our first time in Montreal. Can you believe that? Yeah. It's sick. We love it. It's an amazing city. And we have been doing some research, mostly bagel-related research. and both of them are very good i like them a lot both of them kevin why the hole so big huh the holes are big and are they better than a new york bagel i don't know about that we're gonna we're gonna pause the glaze for just one second i don't really think so um no offense what am i supposed to be am i like wow kevin that's bold I mean, come on.
17:30Ariane Leblanc:Wow. Where's the schmear? I'm stuck on the street holding my unsmeared bagel like a schmuck. What's going on here? I mean, they were sick. And like my dad always said, the best bagel was the hot one in my hand. There you go. No, just kidding. I say that. But yeah, they were good. They were good. They are good. We've also done some poutine-related research. Glazing continued. We've done some smoke meat-related research. Fire. Kevin did some egg sandwich related research. Oh, yeah. Shout out Cafe Cadence. I think so. It was on the recommended forum list. Very nice. And some glizzy related research.
18:12Ariane Leblanc:Oh, yeah. You best believe I got the X out, glizzy. Got the glizzy. And but Kevin and I like to eat. And that's not what we're here to talk about. We're not here to talk about Montreal and its delicious food. We're here to talk about Montreal and its incredible design scene. For a city this small, you guys are producing some of the best work on the planet. And so it's really exciting to be here. Yeah, we can make some noise from that. Yeah, y 'all go crazy. You guys go crazy. And so we have two guests today. That's also a front center first where we have two different guests from two different studios.
18:51Ariane Leblanc:The first guest is the co-founder of Principal, one of Montreal's most celebrated design studios, whose work is deeply connected to the city. At Principal, he leads brand and communication projects for institutions, navigating moments of change, including the International Olympic Committee, the Montreal Museum of Fine Arts, Canada's Council for the Arts, and many others. He's also a Montreal design historian, so I think we're going to get to the bottom of things, and he's going to help teach us. Welcome to the stage, Brian K. LeMond.
19:26Ariane Leblanc:Thank you, man. Just sit there and it's going to be awkward for like 60 more seconds. Our second guest is the co-founder of one of my favorite new agencies on the planet. She's worked in London, Toronto, and Montreal before co-founding the studio Marta in 2024. Her interests span art, architecture, photography, people, relevant solutions, and long-term thinking. Kevin, what do you think about long-term thinking? I'm a big long-term thinker. Me too. I love long-term thinking. Please welcome to the stage the co-founder of Marta, Ariane LeBlanc.
20:18Ariane Leblanc:I'm going to sit here on the outside. We should have talked about this. We only planned for that. But welcome, guys. Thank you for doing this. Just pretend like they're not here. We did do some preparation. We know these guys. We've spoken to them a couple times. So that was a bit. Yeah, that was a bit. That's a classic bit. We don't prepare. We don't know everything about them. Classic center. Guys, welcome. Thank you again for doing this. So we've been here for three days. We've eaten a lot of food. But the thing that I've noticed is that everyone here is cool. Everyone here has great taste.
20:55Ariane Leblanc:Again, I'm only meeting designers. But, like, they are tasteful DJs, restaurateurs, graphic designers. What is in the water? Brian, please explain to us what's going on here.
21:10Bryan-K. Lamonde:Yes. Well, that's a big question, and thanks for having us. Oh, well, what's in the water? Yes. Well, I think we're a very special place in Montreal. I think we're really Latin person, and I think we're really different because I think it's a really cultural scene, and we're really inspired by so many things here about music, theater,
21:38Ariane Leblanc:and dance and music and food and all that stuff. And long-term thinking. Absolutely. Long-term thinking.
21:47Bryan-K. Lamonde:I will be removing that ASAP.
21:53Ariane Leblanc:No, don't do that. Sorry. I like to interrupt people. That's kind of my bit. That is what the people say negatively on YouTube. They say, let the guests finish. But no, no, not on their show.
22:03Bryan-K. Lamonde:It's really me having this, you know. what kind of things like you know.
22:07Ariane Leblanc:Arianne, what's in the water?
22:12Bryan-K. Lamonde:It's a good question. I don't know if we're all cool, but it's a small city.
22:20Ariane Leblanc:One of the things that I've noticed is that everyone here is really supportive of one another. It's a community. Yes, that's more like that. That's the vibe. And that I believe when one place does something great, everyone celebrates it as like Montreal did something amazing. That doesn't happen in New York. Like we don't celebrate like way to go design studio from New York. Like I think there's a lot of pride in the work here. And also I think you guys maybe push each other. Do you guys feel like there's a sort of like everyone knows each other. So maybe there's a bit where people are influencing each other, raising the bar up.
23:00Ariane Leblanc:Or am I just making that all up?
23:02Bryan-K. Lamonde:No, I think that's true. it's echoey anyways um i think the fact that it's small there's not a lot of budget everyone's always down to like willing willing to participate it's with low budget and i because i just remember when i lived in toronto we would want to do really simple things like shoot and it was so complicated the budgets everything and i was like thinking in montreal this could have been done in an afternoon with no budget, you would find people willing to help and do something creative.
Read the full transcript
23:39Ariane Leblanc:I also heard there's some beef with Toronto. Is there a Montreal Toronto beef or is that... Yes. We got first crowd participation here today. Talk to us about this beef with Toronto. What's up with Drake? Why do we not support him? He's not like us. Am I right?
23:58Bryan-K. Lamonde:No.
24:01Ariane Leblanc:I'm not going to comment on that.
24:03Bryan-K. Lamonde:Yeah, I mean, you don't. Okay, fine. Oh, man, we're off to a hot start.
24:06Ariane Leblanc:Okay. Do you think there's a Montreal design aesthetic? Let's go there. Because to my eyes, there seems to be a sort of tasteful simplicity, minimalism, craft, and maybe not that much chaos. So where do you guys, do you think there is something that is distinctly Montreal design-wise? And then can you see it, like when you see it out in the world?
24:36Bryan-K. Lamonde:Yeah, I think there's no style, but it's a room tone of, you know, kind of quality of design. But still, you know, rooted in somehow like Swiss modernism, where we come from at some point, you know. like really European we're like a little Europe in North America also here so I think there's an effect on that but still I think the relation with small studios and small studio comes with a certain solution that there's more tight or I don't know just like really honest and really there and always pushing as we say always together and in the same direction, but with no, you know, mission together at some point.
25:28Ariane Leblanc:And you've had your studio for 15 years. Can we make some noise for that? That's insane.
25:37Ariane Leblanc:How has it changed? How have you seen the scene change over the last 15 years?
25:43Bryan-K. Lamonde:Oh, my God.
25:44Ariane Leblanc:Big questions only on this show. Big questions only. Uh-huh. Sorry.
25:49Bryan-K. Lamonde:Insightful. Well, the things have changed a lot. I don't know exactly why, but if you take a screenshot 15 years ago in the city, it was really less homogeneity, which I think is good at some point. But, you know, the level of design was, you know, a little weaker, I will say. I just want to be prudent because I have a lot of respect of people. Yeah, of course. It's just like, you know, we do really good stuff at that moment. But now it's just so good. It's just the level. I'm really proud of that, honestly. But maybe it's related to the school also, you know. UCAM is playing a big role. Dawson is a big role also.
26:41Bryan-K. Lamonde:Université Laval in Quebec also. So the more you have good school, the more you produce good designers.
26:51Ariane Leblanc:Yeah, and they're staying too. So what do you think it is that makes them stay? Like what makes the talent stay? Stay in Montreal, you say?
26:58Bryan-K. Lamonde:Well, jobs.
27:00Ariane Leblanc:Fair enough.
27:02Bryan-K. Lamonde:Yeah, and I think many people are really francophone. You don't want to go to France to do design. So, yeah, at some point, I think people say, and some people go. Many people are going in New York City or in California, work for Apple. We've heard of them.
27:26Ariane Leblanc:Ariane, why was it important to start a studio here in Montreal for you?
27:32Bryan-K. Lamonde:I don't think it's Montreal. Don't look at the collage.
27:36Ariane Leblanc:Don't look at the collage. See, I told you it's going to distract you, but just don't look.
27:40Bryan-K. Lamonde:Now that you mention it, it's just context. I wasn't in particular in wanting to establish myself in Montreal, but I wanted to leave Montreal earlier in my career. I didn't want to be here. I lived in London, as you mentioned, and I came back. I was in Montreal for a bit, then I went to Toronto, then I came back so my relation to Montreal and design is sort of not seamless the prodigal daughter it's what the prodigal daughter yeah well so it just yeah context I met my Martha partner shout out to here and he should answer that because he was the one who wanted to start a studio
28:33Ariane Leblanc:so how's it going so we we've been doing our studio for eight years so we're in the center of you two three and 15 roughly i'm not a math guy so obviously new to the founder life uh you know running projects having a team payroll all the fun stuff of being a design studio founder
28:58Bryan-K. Lamonde:how's it going it's great it's a lot of work but it's really fun and actually brian is always super helpful always open door like the caserne boys always super transparent shout out yeah like a bunch of studios super open door like you message them all the time like i remember messaging you or even the Kazem boys, like, how much do you pay this type of person? Like, they're very transparent. Always, like, call us if you need it. There's no taboo about, you know. So nice. We're really transparent and it really helps, you know, the business side of what we're doing. And I feel like we're not, like, we're all doing slightly different things, so we're not really looking for the same complex or...
29:50Bryan-K. Lamonde:Right? It does seem like people are
29:52Ariane Leblanc:supportive of one another. Sorry, yeah, don't get distracted I told you you know of one another and sort of yeah Kevin come on of one another and all the work and that doesn't surprise me that people open up their doors and open up their payroll and say hey this is how we do it that do that's pretty rare I think yeah yeah I
30:12Bryan-K. Lamonde:think that's the general vibe I am I think in the room many people will agree on that and maybe for your question about 15 years ago I don't think that was this exactly you know I think that's something that's really great and just doing party together like at Principal we do two parties per year like it's really something fun and there's also Kazen with the forum so you just like meeting people feels more you know if you're close to the humans that's doing that happen but we're not shy to to fail by being transparent so i think this is really beautiful and this really Montreal but it's still intimidating i remember meeting Brian for the first time
31:00Ariane Leblanc:okay please tell us the story your first impressions and uh yeah i remember it because i didn't i
31:07Bryan-K. Lamonde:didn't know him i know of him and it was after Brian Collins conference and i remember i was like okay this is my time to go say hello like i'm like oh i hate to do that yeah yeah and all i knew was that our sons have the same name so like that's that's my that's my line we knew that we did the research we know we know so it's like hi it's like cool and i'm like apparently your sons have the same name it's like oh cool and then we talked about the spelling and then i was like i don't know what else to say. And I just left him. And then I was like, oh, he's actually really cool. Because in my head he's a very rigorous person.
31:52Bryan-K. Lamonde:The word, principal, it's research. And I was like, I can't. But we're super chill at the end. We relate. We can talk.
32:00Ariane Leblanc:He loves grids. He talked about grids yesterday. But you are, you know, you are color outside the lines, Brian. You know, I was impressed as well. That was, you know, I had a similar reaction when we first met yesterday or two days ago. I thought when I met you, it went really, it was seamless. Just an instant connection.
32:23Bryan-K. Lamonde:Yeah, yeah. The vibes were electric. The vibe, yeah, yeah. I remember just on the Zoom call, just instant friends. Do you want us to leave?
32:30Ariane Leblanc:Do you guys, do you need the couch for yourself? You guys, you guys, I thought there was a spark there just between the two of you we're just hanging out yeah maybe later yeah do you guys embrace chaos um that's the theme of the conference i think our show we try to uh yeah bring as much chaotic energy as possible i you know i as a guy that loves grids where's where's the chaos in your life brian
32:59Bryan-K. Lamonde:everywhere you can you know my team is there you just i'm i'm the chaos in the studio i'm just like I bring, you know, energy, pretty much a good vibe. But, you know, in a chaotic way, you know, just always talk at the wrong moment. We're in an open studio, but I make sure that there's always a certain amount of chaos. And, you know, it struggles sometimes people. And I understand that. But I think it's necessary to be on balance because you're not, we're so, you know, rigorous and, you know, intellectual sometimes. sometimes. So, you know, a bit of fire, you're just like, it's, it's great. You know, you just like have some, you know, pure energy.
33:41Bryan-K. Lamonde:So I think, you know, with my, my curly hair and, you know, my gesture and talking really loud, I'm sure they recognize me. That's sick.
33:51Ariane Leblanc:I am the chaos. Yeah.
33:52Bryan-K. Lamonde:Yeah. That's a great quote. I'm, I'm a part of the chaos because there's always, you know, things.
33:58Ariane Leblanc:He's backtracking on the chaos.
33:59Bryan-K. Lamonde:so yeah i'm not backtracking on the chaos i'm just not just the chaos because i i love at some point chaos but in in a certain you know it's great we're giving a positive spin to chaos
34:13Ariane Leblanc:because oftentimes uh you know there's a lot of people in my life who say you are so chaotic and it's never been in like a positive way so i'm just i'm happy we're here celebrating chaos in the positive sense yeah yeah you need to embrace the good chaos from your little troop taught us that it's it's it's good it can be good chaos if you just say it's good chaos and your work is
34:34Bryan-K. Lamonde:incredible that comes out of it yeah okay chaos sometimes is complexity but unsolved so yeah
34:42Ariane Leblanc:we're working on that all right on the work of marta feels like it balances those two things the sort of rigorous order and then the chaos is that purposeful do you lean in like where do you guys fit in?
35:00Bryan-K. Lamonde:I think it's just due to the nature of Guillaume and I being very two different people.
35:08Ariane Leblanc:Tell us more about what makes you guys different.
35:13Bryan-K. Lamonde:Well, skill-wise, we have different skills, different visions. We say that all the time on the calls and I don't know. Yeah, I think it's true, But Guillaume is more the future, high-level sort of system. I'm on the data, the business side of thing. I like art direction, craft. I do everything by hand. He's more on the computer system. But this is where all of these things come together and make sense or make work that's interesting for us. Because if we were both doing the same thing, I don't know. I see no point in doing that. So we have a lot of discussion, disagreements, and friendly debates.
36:01Bryan-K. Lamonde:So I think this is where it creates sort of... But I think where we meet is the humor. And we talked about low brow, high brow. Low brow, high brow. Yeah, yeah. I think this is where we meet the humor. We love humor. And we like that there's always a bit of fun and levity. That's something really strong on Marta. The humor is just so good. Just like we're not saving lives, but we're just trying to have fun. But also we do big projects and there's ways to make that happen and not be like too crazy. They always made stickers and, you know, just to put everywhere. So just like being a little bit everywhere.
36:39Bryan-K. Lamonde:We made stickers. That's so cool.
36:42Ariane Leblanc:I got that one. Let's go to my fridge. Yeah. Here you go. Yeah. As a Montreal design scene, I feel like there's a lot of class and sophistication. domestication. And so from my perspective, I'm a guy that loves trashy reality television. We also just got here three days ago. We also just got here three days. We've got a very shallow view. Yeah. Just gross generalizations of an entire population. But what lowbrow, because we talked about like highbrow, lowbrow stuff. What guilty pleasures do you guys have as individuals? Brian looks nervous. Guilty pleasure? He just looked at me and said, no, no.
37:21Bryan-K. Lamonde:Yeah, I don't know exactly. Guilty pleasure, if I guilty pleasure, I really, you know, I don't know exactly how to answer that, but I certainly love really bad jokes. It's not a guilty pleasure, but, you know, it's create tensions and, you know, in the way we're trying to achieve like greatness and excellence and, you know, with the grid and, you know, all that stuff. But, you know, I'm trying to push a bit and seeing bad ideas or bad jokes is really like, you know, a pleasure that I have, you know, really on the backbone. And I think, you know, I can't operate without this kind of, you know, whatever energy I can bring.
38:07Bryan-K. Lamonde:And, you know, that's, yeah, that's a guilty pleasure. Maybe it's maybe straight for as an answer, but that's true.
38:13Ariane Leblanc:Bad ideas. I bring a lot of bad ideas to my studio. My team is very comfortable telling me that my ideas are bad. Right, Kevin? Absolutely. Yeah, they love to tell me. Arianne, what are we talking? Guilty pleasures here.
38:27Bryan-K. Lamonde:I don't know if it's that guilty, but we certainly have reality shows here in Quebec. And it's actually, it's new that I watch it because I realize everyone's talking about it constantly. Yes. And I felt left out. And I was like, that's what people talk every day. And Guillaume's a massive reality TV guy. Really? What does he watch? So I feel like I need to connect on this. Okay. So I'm like, I need to, yeah. It's kind of fun.
38:55Ariane Leblanc:It's important to turn your brain off. I find that after a long day at the graphic design company, you got to kind of find a way to unplug. Is that something, Brian, that you do unplug from the system? Or are you just always on? Always bringing the good vibes to the function?
39:15Bryan-K. Lamonde:It's crazy, but, you know, I'm quite always on. You know, I'm just like having problems to just, when I don't work, I think about work. But, you know, it's just like, you know, it's my way. I love that. I'm just, I talk about that all, you know, just like I have the rage of that somehow. Rage? You know, rage. You know, you know the thing about rage. when you you got the rage the first symptom just to you know to get it to other person
39:46Ariane Leblanc:yeah i didn't know that i didn't know about this either do you want to go deeper here i think we
39:51Bryan-K. Lamonde:unlock something yeah but but i i think the um uh i i think what's keeps me like uh down to earth is really my family yeah and that's really really important for me i just i don't negotiate with the time with my family so it's it's create boundaries where I really really respect so for me just like the success of my you know profession it's just being able to manage that in a really good way so I think you know I'm some some sometimes I meet people that are really proud to work all the time and they're you know so we just like having a kind of able to have a balance in life
40:33Ariane Leblanc:it's just okay so well that's good it's good to hear that you're not thinking about grids on
40:37Bryan-K. Lamonde:vacation well i talk about grid and sound serious with my son so he knows the difference between yeah you know because at some point i want someone to you know the principal at some point
40:50Ariane Leblanc:and pay me for that let the boy watch wow is a succession is is he gonna take over the family biz? I don't know.
40:58Bryan-K. Lamonde:I have two partners also. Oh, okay. Yeah.
41:01Ariane Leblanc:Murder them. That's the only way. Geez. But grids, you got to pass that down. Also a mother. I noticed there's a lot, there were a ton of kids flowing around everywhere. And I love that. It's amazing that everyone sort of embraces parenthood and sort of intersection of design and sort of grid systems and children. trim yeah um how has that changed your uh you know sort of practice and how you see your work
41:29Bryan-K. Lamonde:i find that i mean i love it i love my kids i love um i know that on the days where i don't have him i can keep working forever but on the days that i have him i i stop working but it's essentially like we're just we do creative things together to me that's very valuable and like looking at him learning how to do something or how to draw and i see the creativity within him and that to me is fascinating like i do bring back that to work after like he's just yeah he's just shows it shows yeah on your work yeah but i love to teach him about like all these things not like fonts and things like that just like i know i'm not interested in that but just unlocking his creativity to me is is how i shut down but it's all related that's sick like little troop like little troops um talk was really inspiring to me how how everything merges together their family life and their creative work to me i feel similar nothing i've often said that work-life balance is
42:37Ariane Leblanc:bullshit and uh i'm glad and my team hates it when i say that but i'm glad that little troop is uh here and also embracing the sort of the intersection, right? Because the work is our lives. We put so much into it. It is important to find time for ourselves, but we'd be lying to ourselves if we didn't think that it's, it's always on, it's always there. It's always something that we're thinking about. And for you guys, it's in two languages. That's the thing that I'm most impressed by. Also chaotic in so many ways. Like I'll witness conversations here where two people are speaking to each other in two different languages and that's totally normal all the time for you guys how many of your clients speak English versus French and like talk to me about sort of that chaos because to me that seems challenging I mean for us it's I don't know
43:31Bryan-K. Lamonde:how many but most of them are in English I'd say I don't know what maybe seven so I don't know in the States somewhere here. But for me, it's very normal because when I came back here, everyone I ended up working with was an Anglophone. So I just ended up doing business in English. But, I mean, I saw a poster earlier that had three language up there. That's too many languages.
43:58Ariane Leblanc:Include them all. Is it double the languages, double the money? Is that how it works here? Yes. Great question, Kevin. It should be. And on packaging, because you guys do a lot of packaging, we do a lot of packaging. Got to be really difficult to find that space for too many, that many letters. Sorry, that was a very logistical graphic design. Yeah, and then you end up doing copywriting also.
44:22Bryan-K. Lamonde:In French, they sort of rely on you to, you'll check out the French, right? We're working with Italian people, but yeah, it's a lot of fun. but it's a reality. That's why I look for solutions. For long-term solutions. And you know, sometimes, you know, at Principal, we've been in some project of signage and somehow, depending with who you work, you have like to have like the English should be 70 % smaller. Yeah, no, 30 % smaller. so imagine like having to lay out with that constraint it's just so bad i'm gonna get my
45:06Ariane Leblanc:alcohol we're talking about 30 percent you know so it's just like you know a nightmare when you
45:13Bryan-K. Lamonde:have to these kind of rules but still i understand the topic but you know it's just like bad constraints it might just get used to it after a while just like knowing that you're gonna have You can be, yeah, absolutely. Now, especially, you know, these days, we have like a new rule for sign, signage for, you know, your shops or restaurant or whatever. If your name is in English, you have like, you know, what you do. Translation. Yeah, kind of a translation, but really big underneath. So just like, you imagine, I can't imagine.
45:48Ariane Leblanc:Yeah, the dumb American brain cannot fathom working in two languages. We barely speak English. And we've done 220 episodes. You would think by this point we'd get the hang of it, but no. No, no. Question for you guys, as far as, you know, the design community here and sort of the sort of camaraderie, you talk about sort of the friendship. Do you see that there is that sort of competition or do you guys feel like there's mostly friend friendliness throughout the group?
46:24Bryan-K. Lamonde:Well, sorry, I can talk for myself. You know, I'm just like my greater competitor are my best friends. You know, we're just like really, really have a good time. I think about Leo, Dan from Paprika. So it's just like, you know, Martha also. And, you know, they all go, they all came to the party at Principal. And we're just like super proud of everyone, what's doing, you know. Sometimes you don't have the contract.
46:53Ariane Leblanc:I can't get them to talk any, no. It sucks when you don't have the contract, right?
46:58Bryan-K. Lamonde:but you know it's great when you you know i mean you probably have a better take because you've had it over and over but for us now it's usually um not direct to clients but it's not like we're against other three montreal studios and we feel like ah like it's just so for me yes yeah
47:20Ariane Leblanc:how has covid i imagine because in the montreal design world and brian and you know i imagine 15 years ago, you were mostly working for Montreal-based clients, right? And now, because of COVID and the greatest invention of our time, Zoom, you can work with any client anywhere, and it doesn't really matter where you're from. Has that opened up the world of possibility here?
47:49Bryan-K. Lamonde:Yeah, yeah, absolutely. It changed, you know, I won't say everything, but many things at Principal, we start doing project internationally like in London, especially in US also. It's good to be paid in US, by the way. We have a great government. That's what everyone says about our government. That's why my English is better now because I speed up learning because I come from Quebec City. I was listening to all my movies in French. I was talking you you don't talk in English in public city it's really Montreal something but you know it's helped me to just like speed up my English but it helps the studio also to just you know it's easier because you don't have to pay for you know traveling and sometimes you know just like and that's a but it opens the market also because we work a lot with museum at principal.
48:48Bryan-K. Lamonde:There's not much museum in Montreal. So you know, you can just continue to serve something.
48:56Ariane Leblanc:I wore this jersey for you because I love this logo. It's an igloo playing hockey and that's what I just like to call great graphic design. You know? Yeah, that's so great. That's really Keb, right? Like an igloo playing hockey. Is that what it is? Did you look that up? Yeah. Brian, can you fact check? This is an igloo playing hockey? Totally. Yeah. Shout out to Alex from St. Urbane. He gave me this. He lent it to me and also helped with some of the collage. So shout out to him. It's it's so great.
49:26Bryan-K. Lamonde:Don't look at the collage.
49:28Ariane Leblanc:Yeah. I was talking to Ariane. She got distracted by the collage again. But let's talk about the Montreal history. Right. The greatest Olympic logo of all time comes from Montreal. Everyone knows that the Montreal Expos logo. One of the best, if not the best baseball logo of all time. Expo 6-7? Yes. Y 'all got 6-7 up here? Kevin loves a 6-7 bit. Me too, me too. He's really keeping 6-7 alive. Actually, it's universal. Yeah, and I'm glad that it's still here in Montreal. Transcends French and English. That's true. It's the universal language of the internet, baby. Yeah, the internet. 6-7 is universal, international.
50:11Ariane Leblanc:What was I saying? We were talking about the history of Montreal graphic design, greatness. Brian, tell us, what's your favorite logo? And name three fonts.
50:22Bryan-K. Lamonde:Yeah, well, I will say the city of Montreal logo. It's nice. It's a flower. In Toronto, that's a building, their logo. So just like tells who we are. And maybe that's why I love it. So yeah, yeah, I'm really too into history. I'm not an historian, as you say, you know, as an intro, but I really love this legacy of what Montreal, you know, was and became also because of that. You know, it was like, you know, having a universal exhibition and having Olympic, it's just like a really, really big deal for our city. So obviously it's something, but it creates something so great. So that's really like real roots I found into this graphic design modernism of Canada.
51:11Bryan-K. Lamonde:And, you know, that becomes kind of part of a national identity somehow. There's, you know, tons of Europeans are just came to Montreal and established themselves and work. Now, you know, on these great icons we have. So, yeah, I think it translates something that we are in somehow. And, you know, they've done a really good job, by the way. So, no, it's still alive because it's good. So, I really love that.
51:41Ariane Leblanc:Do you find that great legacy of design, do you think that influences the work today? Or is that something to push up against?
51:46Bryan-K. Lamonde:Or both? At first, I think, you know, it inspires us, you know, because it's still relevant. and I love things that, you know, you don't have to replace things. But I'm sure, you know, people are working against this, you know, kind of, you know, they really want to bring chaos, which I found really good, honestly. It's not because I think in a certain way that I want a city that is really homogeneistic. So, yeah, I think it's cool to be pushed against that. And even at Principal, we push against some things because it's not one size fit all. I think it's really Montreal also to be really diverse, really open, really, you know, messier because we're not clean, as you say, you know.
52:31Bryan-K. Lamonde:You just arrive and you see portfolios of studios with good case studies and, you know. But it turns out, look at, you know, there's a lot of chaos. And I quite love that at some point, depending. Do you agree? I agree.
52:50Ariane Leblanc:She agrees. Kevin, where do you want to go from here? Where do you got? I got a question. Brian, as the self-proclaimed chief and lover of the design Montreal scene, what are your main duties and what's your day to day look like in that title? As a lover in chief? Yeah. Brian told us that he's the lover in chief of the Montreal design community.
53:13Bryan-K. Lamonde:I dropped that in the Zoom meeting, but yeah, I think I'm a really great lover and I think I'm known for it. I think I'm known for that also. That's a great lover. I give more than I take, honestly. Damn right. Damn right. Yeah, that's my vibe. If you want, no, imagine everyone's doing that. Yeah, imagine. The world would be a better place. Yeah, yeah. I think that's the vibe. That's the vibe at the studio also. And then that's the vibe in general, no? Soon. I'm a bit lost. Lovers-in-chief is maybe, you know, big, but yeah. I love loving people, and especially those who commit on what they do, and, you know, they're just like nice people, and, you know, you recognize yourself.
54:07Bryan-K. Lamonde:Just all these people are just great. Didn't some guy say, like, the love you make is greater or equal to the love you take? No, no, no. I don't care if they love me. it's just not that we're just like you know you're really good i'm proud you just keep you gotta give you do just like man you know let's go this beautiful stuff guys really just beautiful
54:29Ariane Leblanc:um how important is forum right it's this is the fifth year of forum it is this incredible design conference we have some of the best designers in the world on this stage today i might never do design again but after seeing just such incredible work from so many people like how important is forum and off and these conferences that come here and just you know grace the stage and show off such incredible great work and bring the community together
54:59Bryan-K. Lamonde:um i was fortunate enough to attend all the editions so far and i remember the first one in the old port i think it was just after the pandemic or around the time so essentially like it was like the first gathering of designers so everyone's kind of like like we haven't seen each other what do we do with our hands and I you gave a talk I remember but everyone was so excited after like it was like so rare that we get to all be in the same space and I think each year like there was a hype around it and I mean today it was a crazy lineup like I think there's always people are very inspired after honestly to keep working and to just bring that talent and there's always like a Montreal representation also so it's nice yeah yeah really shout out to you know the guys at Kazem are just like so great thanks guys for you know doing this because yeah let's make some noise for them yeah they rock it's super important to be together at some point it's it's really hard to be together because we have our crazy jobs and crazy deadlines and you know making space you imagine organize your studio and you're organized you know this it's just so big yeah but i i think i found this really generous they all and you know it's so generous that everyone is together you know we talk to each other not on dm so just like real people but no but no it's the platform here just like makes it happen there are gonna be a party tomorrow yes there's a party tomorrow so is that gonna freaking pop off or what everyone should be there
56:49Ariane Leblanc:right everyone should be there sure yeah everyone should be there it's at foil gallery designed by martha whoa fun yes and i think that might be a great place to end because i i think what's so great about the design world is the people and the community. And for me, I've been here for the past few days, being a part of both off and forum and meeting people and getting to share our stories and talk about the work we do and sort of, yeah, just be in this together. And so that's really important. I think the community, especially at this moment right now. It's a beautiful thing. As we are going through moments of change, and I think personally, I think it's really important to come together and not compete against each other and just love one another.
57:49Ariane Leblanc:Right, Brian?
57:50Bryan-K. Lamonde:Bring this vibe to New York.
57:52Ariane Leblanc:Yeah, and that's what we're trying to do with this podcast. Absolutely. We realized halfway through that we were doing promo for all of our competitors as an agency. but that's why we love doing it because we love to to meet uh our fellow studio founders and people and learn from them and so yeah let's just one more time make some noise for the forum people for putting this together and making this happen um and thank you to our incredible guys yeah thank
58:26Bryan-K. Lamonde:you so much you're so generous and just listen to their podcast oh wow it's so great you know you're having fun
58:35Ariane Leblanc:thank you we got through our first live podcast and we made it I didn't know how to end it but I had an idea I don't know if it's a good idea but I just believe it's a bad idea
58:57Ariane Leblanc:you're gonna make us cry you're gonna make us cry I just have to admit that it's all coming back to me
59:12Ariane Leblanc:It's all coming back to me It's all coming back to me It's all coming back to me There were things I never drew again
From the publisher
This week we are (were) live from Montreal! Our first-ever live podcast, here for your ears. In this episode, we close out a stacked day of incredible creatives speaking at Forum, the Annual Design Assembly in Montreal. Andrea Trabucco introduces us before we talk about the hot, delicious, yet unschmeared bagels we had and how much we like the city so far. We then bring out Ariane Leblanc, co-founder of Martha, and Bryan-K. Lamonde, co-founder and Creative Director of Principal Studio, to discuss Montreal, its design scene, and what makes it exceptionally good; working in two languages, being a good lover, our guilty pleasures, chaos, and more!
