MEAT MAN: WITH PETE FREEMAN

0:28I have a confession. hook and um it features their family well just you got to spin it alex you got to say i'm watching it for scientific purposes doing research for culture for culture purposes investigative journalism i mean listen these guys are at the top of their game when it comes to creating content yeah branding marketing wrestling boxing wrestling boxing product prime w deodorant lunchly lunchly these guys are moving units and culture. Just like the Kardashians. Moving shitty units, but units nonetheless. I'm watching. I watched two episodes. How'd you like? The first one was borderline great.

1:11Whoa. Second one, nose dive off a glove. Oh, wow. Yeah. So they put all the money into the pilot type of thing. Because I think he and him will love them. They are compelling. entertainers that's why they've got massive platforms that's what i'm saying for sure and i and i respect them for that not for the content i don't want the content i'm saying the fact that they have put their whole lives on the internet and constantly reinventing themselves and constantly creating things that people watch yeah threading the tough line there though you know i mean it's it's it's again be careful alex it's a slippery slope i had to admit it Thanks so you know.

1:56Slippery slope, dude. The father literally said in the premiere episode, the trailer, he said, if I could press a button and blow up all of Los Angeles, I would. Wow. Holy shit. That's the type of guy these people were raised by. Can you go to jail for that? Yeah. I believe Logan Paul said, dad, that's terrorism. Put that guy on a list. Yeah. No. So he... Check one point for Logan Paul. Nice. Turning over a new leaf. Yeah. He draws the line of terrorism. Very cool. Sorry, guys. I didn't mean to bring down the whole vibe of the show. Huh. Well, no. The more you know. Truly. I just had to admit it.

2:38I mean, this is a podcast where I can come and bring these kind of things. I wouldn't say it over there on the other side of the room. I'd be able to consider it a safe space. Thank you. Once the mics are on, it's not like anyone's listening. That's true. Exactly. Yeah. I've heard that. I had to tell... I had to let the people know. Yeah. Listen, this is in line with my past. I've watched some bad reality shows before. And he'll watch some bad reality shows again. Or fearless later. There's a 90 % chance I won't make it to the end of the season. Yeah. I think you have to now. That's a lot to ask.

3:09You got to give us the recaps.

3:16Three, two, one. Kevin. What's up? Peter. welcome back pete thanks for having sweet pete wow hey sweet pete for pete for pete welcome to the show we all today we all have a little peter in us wow thanks for saying it like that wow uh welcome to beautiful new york city yeah gosh it's nice here i don't miss santa barbara at all no all the way from california uh do we have the four-timers jacket okay we don't i forgot I forgot to make it. That's all right. That's all right. Put that on me. I have to wait for the five, Pete. It's on me. Well, thanks for having me again. For those who don't know Pete, Pete Freeman is employee number one at Center Design Studio LLC.

4:05Resides in Santa Barbara, California. That's true. And has been on the show. He's not a guest, but he's not a host. So he's... Somewhere in between... He's the honorary third microphone. Oh, wow. He's our side piece. He's our side piece. and i always will be kevin um welcome here do you want to speak on behalf of all of the west coast what's up with the rats at erwan pete what is going on let me tell you what they have a taste for the finer things okay and if there's anything i know about rats uh they know where to find you know a little bit of uh you know entitlement they follow the money you know what i'm saying and they used to be in new york everyone knows this but no one's talking about the rats in new york anymore oh you're right they all went to la with all the creative directors and that's where they've kind of settled and so that's why everyone is the way that it is so i just wanted to yeah reporting on the scene i had to come here to tell you this thanks for coming pete we appreciate it thanks for having me i'm even the rats are moving to la yeah yeah yeah the red stood am i here you know the one bedroom apartment i heard they're taking over la yeah i mean word on the street dude this is not great for erwan i'm gonna just say it's a tough hit but they'll be fine they will grocery stores have rats that's just uh you know tail is all this time that's fair yeah yeah they just they love just is they love smoothies they have adaptogens they love wellness products they've gotten a taste for adaptogens yeah watch out do those aisles yeah yeah yeah they come out with a little erwan merch yeah these rats are gonna be optimized and healthy yeah yeah yeah Yeah, they're giga rats.

5:44So many supplements. Oh, dude, they're going to be massive. Yeah, so that's what you got to watch out for. They're going to be massive. Their skin's going to be glowing. They're going to be very sharp and aware. It's going to be... Optimizers. It's a nightmare for LA. Yeah. This reminds me of the worms at Bathhouse. This is bad for... So true. Watch our stars fall down one by one here. It's tough. It's really tough. I mean, what goes up must come down. I think that's the rules for an air one, uh, the$20 poke sandwich or whatever. $20 poke sandwich. Had a good run. Ain't even that bad. That's not a bad price.

6:21It's probably more like 30 there. Yeah. Moneybags, Kevin over here. Okay. Never forgets a number here. Yeah. I'm just saying guys. Uh, well you guys, uh, it's not making you want to visit soon. You know, we got mold and jelly at the squirrel and we got rats at air one. You heard it here first. The spot's blown. Stay out of Southern California. Yeah. That's, Do not come. Don't try it. I'm going to Coachella next week. Oh, wow. Speaking of LA. You should definitely do a run. Yeah, yeah, yeah. Should I go around asking people about the rats at Erewhon? Definitely. A man on the street side with a little microphone?

6:52Absolutely. Yeah. Good content. Hey, if any of the listeners out there are going to Coachella next week, bang Alex's line. Yeah, no, I'll be out there in a crop top and a flower crown. Yeah, do you have a fit set up? Absolutely not. You haven't even thought about it at all? I literally booked my ticket yesterday. I just got a hotel. So down the line of things that are important is what I'm going to wear. But what do you guys recommend? Something comfortable. Okay. Definitely something comfortable. Danceable only. Danceable. Is it going to get cold there? Good question. Hard to say, actually. Well, the last I checked was really warm, but cold at night.

7:26So maybe you kind of want a partner pleaser. Okay. Definitely a partner pleaser. Okay. Probably a hat for sun protection. I got that. Hat for sun. I got that. Sunny's to hide your fucked up eyes. That's exactly right. You want to pack a layer, you know? And you want to have danceable pants, dude. It's all about the pants. Danceable pants. I was, you know, the biggest... Some baggies. The biggest concern I have right now is pants or shorts, you know? Yeah, it's a tough call. Is it a pink and pants? I think you'd be all right with either, you know? I think, yeah. Whoa, zip-offs. Oh, yeah, that's good.

7:56Yeah. In the desert, though. I feel like you're right. I feel like it's going to get cold. It's kind of cold at night. Yeah, at night. But you'd be all right. You know, little hoodies, hoodie shorts action. Never heard nobody. Yeah, and also be around a lot of people. for it. Oh, dude. I don't know. $12? $20? Oh, really? No. I think somewhere between the two. Probably closer to$20. How much is a beer? These rats. I'm going to say$18 is my guess. Yeah. $15. $15. Hey, so I wasn't that far off. Okay, you weren't that far. $15's crazy. Dude,$2 waters. $2 waters. Wow, that's a bargain. That's a pretty good$25 cocktail.

8:32Yeah. That'll get you. That'll get you. All right, all right. Not too bad. Yeah. Honestly. It honestly isn't as bad as it could be. That could be worse. It could be worse. That could be worse. But no, I've never been to a hotel. Wow. Have you guys ever been? No. Never. No. Do you stay on site? Where do you go? I'm staying at the... Oh, I'm not going to say what I'm saying. I'm staying at the hotel room. When does this come out? I'm staying at a hotel. I'm not staying on site. Oh, okay. Which I think would be cool, but I'm too old to lie on the ground. Yeah. Fair enough. You know, even with like a sleeping bag of any sort.

9:03Yeah. I got back pain, hip pain. My sister says if you pay rent, you shouldn't camp. ah she's right which i think is fair no probably i love camping but i love camping but the worst part is is is lying on the ground yeah sleeping yeah i think my body i don't think could handle that you're gonna have fun alex thank you yeah who's there this year a bunch of people well i can't wait for the recap oh it's yeah no i'm i'm curious again i think yeah uh little monsters is that her group of people i don't yeah couldn't tell you with the monsters i'm gonna go out there with the monsters uh kevin this is the first podcast we've done since april fool's day oh um we typically do a roundup um yeah what did we like what but we we don't know that we need to do it but uh i'm i'm bummed to hear that the arizona risler collab is you're you're telling me that wasn't real the arizona didn't put two z's in arizona it appears to not be real even though this product would have moved, you know.

10:05It would have moved units. It would have moved heaven and earth. It's a best opportunity. It's a bit of a tease as well. I would have purchased the Arizona iced tea. Do you think there's a part of them that's just testing? Rizberry. Just seeing how it does and just seeing maybe if they have a Rizberry flavor. Maybe. I mean, they did release kind of a crazy press release post April Fool's saying that, you know, the Riz formula wasn't up to snuff and going back to the lab. Maybe they're increasing the Riz. for me, just knowing this guy's face, tell me more. Yeah, Pete doesn't know who the Rizzler is.

10:38Pete's not a big internet guy. Yeah. Small internet guy. Yeah, small internet guy. Yeah, yeah. So the Rizzler is a chubby 12-year-old who... Staking the world by storm. Yeah, and I will say, to be honest, he's been hanging around for longer than expected, you know? Interesting. For a kid that really doesn't have any real talent outside of him. Yeah, he goes like this, Pete. Just, you know. Oh, that's tight, dude. He mews. Yeah, he muse, and he's just a lovable. You just look at him and smile. That's really the thing. But his agent is putting in work. He threw out the first pitcher at a Met game again.

11:14I feel like he did that last year. Do you see him distracting the pitcher, the Blue Jays pitcher with the Riz face? No, I didn't see it. It was awesome. No offense on this kid, and I'm sure he seems great, but is this another one of those situations where, because the Ellen show doesn't exist, he hasn't hit the end of his career. Yeah, RIP on DeGeneres. Because if he went on Ellen, it'd be over. Ellen's not powerful enough to take down the Rizzler. The Rizzler would put Ellen in a body bag, brother. Fair enough, but I just feel like she was the apex predator for so long. The Rizzler would pack Ellen up and ship her to freaking wherever the hell people get shipped to.

11:51How much does the Rizzler make in a year, you think? How much, you know? Is he selling merch? I don't know. Make it all profit? I did see. Oh, should I wear a Rizzler tank top to Coachella? That would be sick. Do you want to borrow? You'd be a legend. I got two Rizzler tees, Alex. Wow. You want to borrow one? You can pop the sleeves. How much do you spend, man? Yeah, which one do you got? You got the Twizzler one? I got the Sizzler one, and I got the Zin flip. Wow. Both good. I'm on the Rizzler's merch page right now. So, yeah, let's take this conversation offline. What Coachella handled. Dude, do you think the Rizzler's – is the Rizzler going to be at Coachella?

12:28Is the Rizzler going to Coachella? I mean, probably if his schedule a lot, you know? Yeah. He's a busy guy we've heard. He's really maximizing his time in the summer. He's going to throw out the first bag of Molly. Gosh, this poor kid. He's going to come out with Charlie X. Definitely. I mean, listen, this kid, I will say, I feel like typically as a society, we chew up and spit out kids like this. Young talent. Yeah. He's just so damn wholesome. He's just so lovable. His face is just... You just want him to stay around for a little bit longer. I did see a Rizzler video where he was showing off basically he got a tricked out room and it was pretty sick.

13:14It was like Avengers theme and he had a slide from the top bunk of his bed down the floor. What a legend. I was pretty jealous. I'm happy for him though. Yeah. We're happy for the reason. It looked like they had a real-ass interior designer come and trick out his room, though. Dang, dude. He's making that kind of work. It wasn't some Bush League DIY dad project. The shit was popping off. It was probably for some HCG or home whatever. No, it was probably for an Instagram page, but you know. Welcome to my crib. Yeah. All the same. Exhibit was there, probably. Yeah, X to the Z for sure. Kevin, what are we talking about today?

13:52What do we want to talk about? You want to talk about the pool? The East River, getting a pool? Yeah, we should talk about the pool. I'm honestly interested in the pool. I'm interested in the East River pool. Pool Plus? Pool Plus. Pool Plus. I will say, did you guys know that the Pool Plus was a Play Lab project? Dude, yeah. Tons of years ago. I feel like maybe 10 years ago or more. And they're getting it popping now? Dude, yeah. That's great. Just happening. You ready for when they first started this thing? Yeah. 2011. Wow. This is 15 years in the making. We've been looking at renders of this thing.

14:22respect cool idea yeah very cool when is it actually happening soon i don't give it 15 years you know i don't know i mean new york it's 15 years another one another thing that i didn't know about the pool the plus pool is that the four sections have different like purposes ones for kids ones for sports ones for laps and ones for lounging it's a pretty fire concept honestly like the just the fact that you can walk out into the east river and uh hop in a pool of clean water let's say um i believe it's ideally it's filtered and um probably chlorinated i would guess that's part that blows my mind is that they filter the east river i didn't realize that was the whole concept it's a huge brita yeah interesting it's a giant swimmable brita that's a good idea i think it's great i mean the views are gonna be cool yeah i feel like the vibes are going to be cool, especially with the sectioned out pool.

15:16I've been trying to get my swimming up so I can boogie a little harder. So find me in the lap section of this plus pool, dude. That's what I'm saying. New York public pool energy. Can I tell you one of my things? Beef with the pool? Yeah, I want to hear pool beef. Looks like a really long walk to go from the street. It's like a meandering path. I feel like it'll be a great walk, though. I'm not saying it's a bad walk. I'm just saying that's a long, long walk. Yeah. Like it doesn't look very close to the land. Not to mention, it looks like this area is pretty inaccessible via subway. So you'll probably walk into the walk, you know?

15:56Right. Which is kind of how New York does water. Yeah. It's fair. What if it's a ferry stop? That'd be sick. I think it is. It appears to be. I haven't triangulated the location, but it's on the water. Probably close to some sort of ferry. Okay. So they have some parties happening this summer. I assume it's opening this year. That's what it's looking like. They had some events listed on the website. So it does appear that they are threatening to open this. There's a gala on the 19th of May. So, I mean, this thing's got, I guess it's opening this summer. I'll go. I'll be there. Yeah, Kevin, I'm going to need you to go and report.

16:30I'll scout it out. It's free, dude. I mean, it's always looked cool to me. Because the East River is, you know, that's going to be just a spectacle. I mean, the looks are there. What's it going to smell like? it's gonna smell weird i think it's gonna be a bit tough it's gonna be good no it's gonna be good no for sure for sure it's gonna smell great yeah yeah no you're exactly right the launch new york's plus brita i'm here for this i'm here for it i'm here for the pool i'm here for the new new york city map subway map uh where do you guys stand on the new map i like it yep i like uh abstraction and you know yeah only like 45 degree angles in 90s yeah i mean it tells you where you're going communicates about the lines and shit.

17:13I don't know. I don't have an issue with it. I don't take the subway, though, because I'm a bike rider. You're a bike rider. A cyclist. A cyclopath. A cyclopath. I've never heard anyone say that. There's a lot of complaining on the internet about how it's not geographically based anymore and how people are going to get lost. I don't know. Just probably figure it out. Totally. We also have all of our phones. I was going to say the same thing. So like how important is the map? When you get on the train, do you see a lot of people like following the actual map? I see every now and then. Only old heads.

17:49My father did when he came to New York. I'm going to admit it. I do it sometimes. See you. Because I like to learn about the subway. And I'm a graphic designer. So I love maps. I'm obligated to like - You're made for this. Big map guy. Big map guy. Yeah. Yeah. Can I buy this and put it in my bedroom? You should. I mean, I'm sure they sell it, right? You should definitely buy it. I mean, there's debate on the internet about it. Dude, there's been debates since the 70s, brother. Wow. The Vignelli map was, from what I know, kind of short-lived. It was boxed out for the geographically accurate map.

18:30Wow, didn't even know that. Yeah, there's a debate. And the debate continues now that they've done it. People just really hate change. no that's true fair enough they hate change i do like how it's a little bit bolder a little bit more graphic wow you do like it more bold i do i do the other one was kind of a mess let's just let's just call it like you know what it was that was a fucking mess yeah it wasn't that that was type small lines are small the vignelli one is is it's true this is more of an yelly ask i actually think they should just go back to the you know sort of that exact kind of style like why stick some new stops on it that's right exactly well it is kind of crazy if you look at a you know central park it's like a square yeah well it's not accurate to that no that's fair not accurate to the geography of the island yeah so wow interesting rig snl did a bit about the new york city about how it was like planned and you know just how random new york city is from like random just how the streets just make no sense.

19:34It's just a giant park for fucking 30, 40 blocks in the middle of this whole fucking thing. Who came up with this idea? Who designed this shit? Who's this? Dizine. Dizine, tell me. Kevin, you know who's back in the news this week? Who's back? Our friends at Subway. Oh, I saw this. This is a big deal. Coming off the heels of last year's big breakthrough products where they had a foot-long pretzel, a foot-long cookie, and a foot-long something else. They went back to the lab, and they have come back with foot-long nachos. They got a brand. Yeah. They're really leaning in here. They got a brand. They got concepts.

20:18Yeah. They got ideas. To collab with Doritos. I guess I get that. this this only makes sense because they already had the chips right i i believe subway is a pepsi partner they are so they they've always had those like chips just sitting on that sort of you know sort of stand this looks like a lot of chips though like a foot long's worth of chips seems kind of massive well it's just a trough right they're just throwing in a thing that's my It's just a slop drop. That's my question. It's like, we know it's a foot long, but do we know how wide it is? Oh, it's going to be quite narrow. That's the whole thing.

20:57With this kind of a concern for me with nachos. Sorry, the third thing was churros. They had foot long churros, foot long cookies, and foot long pretzels. And I like this idea. I like that they were really leaning into their brand equities. I just can't wait for what's next. And this one actually makes a lot of sense because they already have the fucking ingredients for nachos. They already have the jalapenos. They already have the cheese. They already have. They got the meat. They got the meat. They could just toss all that on. They got the ovens. They got the ovens. Yeah, this is the easiest idea in the history of mankind.

21:27Listen, if I was 12, I'd be fired up about this. I guess I agree. I'm not, and I'm not fired up. You should get some right now. You can request steak or chicken for no extra charge. What? Now there's a deal. Wow. Do you think their steak or - Five dollars, no extra charge? Do you think their steak and chicken is actually steak and chicken? No. No, it's the same chicken that's in the sandwiches, which is just yoga mat. Yoga mat. Exactly. We got a quote from Paul Faber, Senior Vice President of Culinary and Innovation at Subway, who said, Subway's newest partnership takes everything our fans love about Subway sandwiches from quality veggies, proteins, and tasty toppings to the next level with the cheesy flavor and iconic crunch of Doritos.

22:11Whether you're in the mood for a snack, pairing them with your favorite sub, or sharing with friends, Subway and Doritos are serving up even more flavor in every satisfying bite. That's awesome. Wow. That's so awesome. I'm so sold. 12-year-old me would be so stoked on this. If I was going into the summer as a 12-year-old, I'd come out so fat because of these. It'd be crazy. If you eat a footlong sandwich and a footlong nachos, that is such a big meal. Oh, yeah. Yeah, it's two feet long. Your daily caloric intake right there. Probably$10 for all the calories you need. Sign me up, dude. Such a great deal.

22:49Dude, they're calling Subway a Connecticut-based chain? Is that even true? Is that? Yeah, probably. Is that where they're from? If they're saying it, they are. Jeez, that's crazy. Doesn't Subway have more locations than any other fast food establishment on planet Earth? Yes, I didn't know. I didn't know that either. Yeah. Sounds about right. They don't need much of a footprint. That's the thing. it's like they they're not really making it in a gas station or something like that you know you see those like subways so it's like they just need like one depressed employee to put together a sandwich an artist excuse me guys put some respect you're so right you're so right all you need is a little yoga mat and some bread yeah then you're good to go which are one and the same which uh no the bread is cake oh the bread is cake yeah yeah and no oh the bread is also yoga mat right or no mcribs yoga mat yeah we're getting our we're getting our fast food lines fast food meats and the tuna is chicken right isn't that what they decided right there was like um traces only traces of actual tuna found the subway saga continues i'm uh i'm excited i i think they're taking more shots you know i think they're gonna get back out there this year and um they'll do some more awesome things like this awesome foot long things i feel like they're laying i think i should work there because i'm a foot long you should dude you definitely should wow um you know they're they're i feel like they've been kind of quiet i know they're waking up though yeah with this uh this footlong nachos idea yeah it's gonna take them to the next level you want to talk about the next fast food innovation we got here what do you got what do you got the kfc toothpaste yeah is this is this this is real now this is real so you had to really do research on the april fools this is real so tell me what's the idea here kevin i don't know the exact details i don't have the computer in front of me but uh basically they've partnered with a oral care provider high smile high smile to release a fried chicken flavored toothpaste um with an accompanying accompanying toothbrush toothbrush yeah wow the toothbrush looks kind of wild kind of cool yeah i mean i kind of fuck with it i wouldn't i wouldn't personally fuck with it for my own teeth and my own health but you know i like i'd look at it i'd take a peep like biting into a hot juicy piece of kfc original recipe chicken this toothpaste is irresistible coating your teeth in flavor while leaving your mouth feeling fresh and clean how is that possible that's we do not need that that's disgusting i think the only this is the shit we should be putting tariffs on i exactly i think the only mammals that like savory stuff in their teeth is dogs.

25:33Wow, Pete's bringing some knowledge from the program. I'm just saying, you know, they like meat toothpaste. Not sure it's a human thing. Just not sure. Pete bringing facts to the show. Yeah, facts and logic. I got the wrong show, Pete. I got a pup with gingivitis. When you brush his teeth with a pate? Yeah, straight up. They're calling KFC a Texas-based chain. I guess that makes sense. That ain't right. It's Kentucky. That ain't right. Yeah, that's what I'm saying. Also, they said this started as an April Fool's joke, but we thought, why not make it real, said High Smile Marketing Manager. We love pushing boundaries, and what better way to do that by bringing KFC's legendary flavors into an everyday essential.

26:18This collab is bold, unexpected, and seriously fun. That's such a sick role. That guy was just like, yeah, why don't we just make this real yeah why don't we make this toothpaste actually taste like why don't we call it marketing why don't we call that's wild that's that's a good role this same place high smile has a toothpaste called red frog sweet you think it tastes like red frogs red frog sick sick uh question for you guys the dialine uh asked me this uh recently on some serious shit they said like is the uh the brand collab fatigue uh is that something that is real uh coming from the podcast that talks about brand collabs almost every week well they didn't ask me yeah are we are we sick of them because i i am personally tired yeah 100 i just feel like this idea like kentucky fried chicken toothpaste like 10 six years ago would have like popped and like jimmy fallon and like everyone would have been talking about it and now i didn't hear about it until i saw it on this doc yeah maybe it's a bit of a cheap trick is maybe the issue cheap tricks two A few people have to sign a piece of paper, and then you get a couple people involved.

27:23Make a couple mock-ups. Yeah, it's mostly a mock-up. They probably made like 500 of the lowest possible run you could make. They didn't even have to make them real. They just needed a picture of what it would look like and a big press release. I haven't seen it. Put it on the website. Need a good PSD. Put a little sold-out sticker on it. So, Kevin, you're feeling fatigued. Yeah, I'm fatigued by brands in general. So what's next? Yeah, where do we go from here, Kevin? Ernesty? The woods. the woods probably yeah see you there brother tomorrow tomorrow i mean i i think i'm i'm i just think it's it's with the playbook has been run dry yeah no it's just it feels lazy now it just isn't a way to excite or or get people nobody yeah nobody's stoked on this i actually think it might be hurting both of these brands like i don't think it's helping high smile like with their clean teeth creds and I don't think it's doing anything for KFC.

28:21No. Right? Probably not helping KFC. You can't help them. They're helpless. They're already on the top.

28:29I mean, I kind of agree with you. Maybe take it back. I was thinking in my head, I was like, maybe I should get the fried chicken for dinner. The kernel don't work for nobody. All right. Because fried chicken is the fucking shit. Goddamn right. Yeah. I mean, this definitely doesn't move the needle at all for KFC. And I'm surprised that they would even like sign off to put their name on this because, yeah, it does seem pretty stupid. Yeah. I just don't know that we like, I know we don't need this, but I also know that like, I just don't even think it's doing the thing that people want it to like, which is get it to, you know, break through and get complex and other culture making, you know, new sources talking about it.

29:11Like, I don't. Maybe that's also part of it is that's kind of all those websites now talk about. What's up with that? Maybe that's part of the fatigue. They got to stay on top of the algorithm. They got to post every minute, dude. Brutal. They got to post several times per hour. Stay on top of it. They need these collaborations. Stay on top of the feeds, brother. Yeah. Do it for the media, dude. Do it for the reels, bro. Yeah. yeah i mean high smile i i guess it's fine for them like in some ways to just be kind of a toothpaste brand that's gonna try some shit and goofy toothpaste goofy toothpaste but this is just i don't know i just think the fatigue is here and i think it's just the april i think the april fool's day piece of it all is really where the fatigue is yeah it's just like you can mock something up on AI or in Photoshop and you don't have to make it and no one cares and it's just like everyone everyone's doing it so it just doesn't break through in any way.