NOTHING IS STRONGER THAN FAMILY: with Diego Segura and Eliz Akgun

29:44Not even opposed to doing licensing deals, for example, where we say, hey, we'll buy the rights from you to design for you because we know that if we did this in a certain way, you'd do very, very well versus having the clients. So often the clients come. We give them insanely smart recommendations. And that sounds so cocky. Again, a list. Yeah, yeah, yeah. Okay. But not just visually, but business-wise. We have made a ton of recommendations that truly break the ice and talk about the elephant in the room, which is you raised a bunch of money on something that is never going to work. You don't want to think that and you want to believe in your vision and that's fine.

30:24It's never going to work. Here's why. And then here's the solution. If you pivot 12 degrees northwest, you'll be facing the exact right direction because all of our strategy decks are not even copywriting. It is true consulting work. Yeah. And it goes very deep. and I think there's a couple of those deals. We have taken equity in some of those. So that's really where I want to go. I want to get deep in the throes of business, not just graphic design because frankly, that's not what I'm the most gifted at. Sure. I'm good at type. I'm no artist in the truest sense. I'm probably not going to run a studio that is known for its merch.

31:04Got it. That's probably not the studio that I'm going to run. No. Well, if it's the merch that I made from Shutterfly, it will be. Yeah, it would be a list of stuff, but like that, I know that me personally, that's not, I love it. And I love that work and I love working alongside that, but that I really would like to make family office a real family office. I mean, that's a brilliant long-term strategy to name the company something that you want to make it. Yeah. And right now, brand identity is getting you on the path to building that. Our full-time designers have equity plans. Cool. Like they are, they will be represented pro rata in anything that we spin up and anything that we take equity in.

31:42Cool. Of course, you know, it's kind of a, there are all sorts of arrangements you can do that in, but there are incubations that they're going to be represented in, which is very cool. And also something that few design studios are hiring and saying, Hey, make your salary. And also we might spend something up that in a couple of years sells for five, 20, maybe it raises venture money and goes become a company, goes to become a company. So cool. Yeah. No, I love this. I mean, obviously like design studios or branding companies are reflections of the founders. And certainly there's no limitations, I think, on what we can and should be doing with our time.

32:15And like you said, you work with five, 10, 15, 20 clients and you're like, wait a minute, like we could be doing this work for ourselves. And just because they have ideas and a small check or a medium check, or even a large check doesn't mean that we couldn't get that same opportunity if we gave to ourselves. Yeah. And it's also a luxury of being very young starting a studio that I do recognize that there's much less risk. How many people do you have currently? Three full time. Eliz is independent and stays independent to rock out and do whatever the hell she wants because only the cool projects are cool enough for Eliz.

32:53Oh my God. No, no, no. It's true. That's not true. That's true. Eliz, you're available for freelance opportunities? We're looking for some brand designers over here. It's not true. I know. I mean, that's a very exciting vision. And I think sort of, yeah, I think long term, God knows what will this whole brand building business will look like anyway. And I think the opportunity or the sort of idea that we're just going to be chiseling away making logos forever is probably not that realistic, if we're being honest. So I think the idea of pivoting. Or if it is, it's only going to be the top three, five firms that make a lot of money doing it.

33:29And even then, it's going to be the top three, five people in the top three, five firms that make all the money doing it. And so that is a little bit, you know, create value. Create shareholder value. Damn, dude. Not to reference. God damn right. This guy. This guy. Oh, and he's a capitalist. Oh, yeah. A real finance guy. Sorry. I mislabeled you as a tech guy. It's really a finance guy. This is true. Deep down, if I would have not dropped out of high school, I would have been a finance year. You haven't seen You Should Come to the Office. No, I... Finance books. You got a lawyer? We're working with my old lawyer actually on a project right now.

34:07Listen, I love this for you, Diego. This is very exciting. And to be honest, when I met you again, like I didn't realize, you know, how much you were up to, you know, both in the past but also today. Yeah. So what in terms of like, you know, can you talk about anything in terms of like incubation or brands or ideas? stuff that you working on? We have an app that is alive and well. And it has a very small user base of like 10. But we're actively working on that and trying to figure out. Where can I invest? You can invest. Frankly, we're not taking money yet, which is awesome. That's a good luxury.

34:46That makes me want to invest even more. Let's turn the mics off. What do you mean I can't invest? You don't need to give it all away. Everyone comes on here and breaks our NDAs. Come on. That's just what we do here. You'll see them. That's what we do here, bro. We break NDAs. Yeah, yeah, yeah. NDAs don't mean shit around here. Oh, no. I'm the NDA. Yeah, you're the guy. I'm making the shit. Yeah, no one listens to the show except for big money investors. Yeah, see that, I need to be on the Blackstone podcast. God damn it. Are they the guys who make the grills? They make those flat top grills? No, no.

35:22So different. So different. Are you sure about that? They own the town that makes the grills, probably. I don't know about that, dude. Yeah, yeah. I thought they had the hibachi grills. They own the land that owns the factory that owns the grills. But follow the money, you know? The grills. A hundred percent. You know, the grills are where it's in. A lot of money in grills. A lot of money in grills. Burgers. I'll be honest. I lost you guys on this reference. I don't know what grills you are talking about. Oh, man. You don't know the Blackstone grills? They like the flat tops. Oh, man. Is this a brand of grill?

35:56Yeah, they're over at TikTok and shit. Okay, I know this. You make a little onion volcano. I know about the little sepper. Tell me you've never manned a barbecue without telling me you've never manned a barbecue. This is true. I've never done that. Yeah, yeah, I know. I've never done that. Boy, you're from Texas. You ain't never been on a grill. I don't need a meal that doesn't come out of plastic or paper bags. That's right. That's partially true. French fries. Oh, yeah. How many points do you have at McDonald's? Honestly, they're decaying. What? They're decaying. It's crazy. I'm not going to say.

36:25No, say it. Come on. There is a certain homophobic chicken restaurant that I am a big consumer of. Diego. No. It's good chicken. You can make it yourself. Raising cakes? I've replicated that sandwich so many times. My sister taught me how to do it. Chick-fil-A is great. You do have to atone for your sins at some point. Yeah. Well, you have Sundays off. You have Sundays to do that. It's your pleasure. oh it is fast food really in this much is this is this a bit or is you not a bit at all like really it's fruit roll-ups uh which i don't even know i don't need the fruit roll-ups uh because it's fruit that's for our younger employees yeah that's too healthy yeah i'm seeing like a food vision here for you i think you need to optimize there i could see like maybe like no a couple tubes or like raw ground beef per day you know like you started running a g1 type of guy i do yeah i run running a lot like in a crazy way like strava i run 30 minutes a day minimum okay every single morning but you used to do like didn't you do like 10 miles i'm on strava but i don't record them because i'm on the treadmill now because it's winter yeah it's too i almost went outside today and i was like oof you almost went outside yeah to run to run i'm also a runner okay okay it's like i almost left the house no that's crazy Yeah, no, thank you.

37:48Thank you. It's sick outside. It's so cool. I'm doing the, oh, oh, you mean like in general? Yeah, just in general. No, not for me. I'm running the New York City Marathon. Are you? Yeah, yeah, yeah. That's awesome. 26. When is it? November. Oh, my God. That's awesome. Yeah, thank you. I didn't do it yet. No, I mean, that's going to be awesome, though. Have you started training? I have not, but I run about four miles a day. That's great. I've done a half, you know, 10 years ago. That's awesome. Back when Diego was just a toddler. well but you know no actually what year was it it was 2012 i was in the sixth grade donk no i don't know if it was actually 2012 but it was a long time ago you know it's uh i've lived many lives that's cool that's awesome are you gonna try and get like a shoe sponsor to run it yeah on running just kidding oh that would be awesome maybe i should run it barefoot you know i should reach out to bandit because uh green point you know yeah are they based in green they They are raising a green line.

38:46Okay, that's why I didn't like it. Yeah, their office is down here. That makes total sense. I knew there was something off. Well, you live in Murray Hill? No, I do not live in Murray Hill. Okay, yeah. Where are we moving to? We never got the answer. What's your new address? I'm moving to the West Village. Ah. So West Village now. And a finance guy. Hey, I'm not a finance guy. I'm just a man with dreams. Yeah. And those dreams happen to be in quaint New York City neighborhoods. The West Village is probably the best part of the city. No, and it is the best neighborhood that has some of the worst people you've ever met.

39:21Yeah, but... Some of them. Here's my theory on New York City neighborhoods. Because again, now I'm going to list them. They're only as good as their old people. Their old people. The old people. The neighborhood is only as good as the old people in it. And the West Village does have some amazing old people. Lifers that have been there for a long, long time, for as long as I've been alive. And they're awesome. And I noticed that when I went to tour the apartment. I walked around and I really wasn't paying attention. I was seeing the young people, obviously, but it was honestly cooler to see the people that, you know, some old lady walking her dog.

39:51You can tell she's out there every single day. Some old guy, I will truly never forget it when I toured the apartment, like I walked out. And by the time I got to the end of the block, this old guy with a beautiful dog, he kind of just looked at me and he gave me a nod. And I was like, I don't know why you gave me a nod, but I was like, it was like the universe was telling me, yeah come grow old in this neighborhood so i'm superstitious okay and uh phil was his name i actually didn't get his name but yeah i think the neighborhood's only as good as it's old people so you're ready to start the process yeah 24 yeah yeah man it's gonna life's gonna comes at you fast dude you know i'm not uh as as an old guy uh how old are you alex don't worry about it how old are you alex 40 in october do you really i did we went i'm a 40 year old when in october we did that.

40:40I did that. When in October? October 5th. Oh, wow. We're both October. Yeah. Libras? Yep. Scorpio. Yeah. Don't group me in with all that. I knew I liked Eliz. Yes, I know. I get it. I'm a virgin. She's moving to Brooklyn, by the way. Oh, get out of here. Yes, I am. Yeah, she's finding her soul. I'm going to downtown Brooklyn near like Fort Greene. Nice. Yeah. And the family office is based in whereabouts? Broadway and Walker. Nice. It looks beautiful. It looks beautiful in pictures. Thanks. Yeah. I'd like to come check it out one day and do your podcast. You're absolutely welcome. We've actually been working on the identity for what will be a pod.

41:19What's it called? Okay. It'll be called landline. Oh, landline because it's all going to be phone calls. So you, you can't actually come into the office and record there. It'll all be phone calls. I'm going to come in and do the phone call from now. No, you can't, but I could call you and you could be at the office, but we cannot be in the same room. Yeah. That's tough. Yeah. We could be in the same room. I just want to be in the same room. Otherwise. Financial questions. This is the financial sort of. Does Alex always break the sexual tension like that? Yeah. Is that kind of his thing in the office, in the workplace?

41:51Yeah. Okay. Found out who's really a watcher. Anyway. Ran the marathon in 2014. So there you go. What was your time? Don't worry about my time. No, come on. No one cares about anyone's time. No, I actually do. What was your pace? Not good. I ran it. I finished it. I fucking finished it. You're right. Actually, you're right. This is one of my actual takes. Why do fucking people care about other people's times? It doesn't fucking matter. You want to compare your time to my time? Oh, I run a nine minute mile. Who cares? What does it matter that you run faster than them? I'll be honest. I've never run a marathon, so I actually don't know.

42:28No, I don't know. I ran 5K and threw up for three days. But it's just the first thing that people say. Oh, what's your time? What's your time? It's like, sorry, I'll go home. No, I'm just, it's not a reason. cut the cords that's my biggest actual insecurity I'm so sorry people are going to look up my batch number could I find that online you can track them I did this with Macy, shout out Macy at Morning Brew I followed her on the app and it was awesome and I got to support from afar people are going to time shame me I'm not interested in being time shamed I'm running a marathon. That's okay. Is that not enough?

43:09Nobody's going to time shame you. I just didn't know. How long do you wear the medal for? At least a couple weeks. No, you're fucking kidding me. Months? Yeah, yeah. Weeks? I'm going to hang it on the wall here. You think it's months? No, no. I think it's... I think it's... Hours? Hours? I got to put it in my mouth for the Instagram. Yeah, I think it's hours. I think it's that day. And I think not the next day. What about the foil thing that they put you in after? That's awesome. Oh, that's rad. That rocks. That thing is awesome. Yeah. I don't know. What is that? Is it that's for warmth? Yeah.

43:39Yeah. It must be. How much milk are you going to drink during your run? A lot. Yeah. You drink milk during a run. Whole milk. Yes. Yeah. Well, you're not into fucking cows? You're not into biohacking, bro? I personally am not into fucking cows. But. I heard how that sounded. Yeah. I thought it was. Yeah. Yeah. I thought that was your intention. Wait, was that actually a joke? Or do you do that? It's Kevin's actually a thing. It's actually Kevin's thing. No, it's actually funny. Or is this a bit? it. Wouldn't you like to know? Oh my god. I did not have sexual relations with that cow.

44:14What kind of milk do you guys drink? Whole. Hell yeah. We're in sync today. Wow. I get that good cream line shit. So Diego, once you make your first billion dollars, what are you going to do? Are you going to go full Brian Johnson? like where once you make this money that eventually is going to come to you i think within the next i'm gonna put my but i think within you know 10 years i'm gonna give you 10 years okay to be okay not a billionaire but at least a couple hundred mil okay what are we doing with this honestly yeah not much differently okay and that is that is dead the truth yeah i i want to be uh very simple.

44:58No, truly, I actually wrote about this about a year ago that there's a saying that my dad has been, or a story that my dad's been telling me. I'm sure you've heard it. The businessman and the fisherman. You guys know this one? I do know this. The businessman. He said, I'm going to do all this stuff. I'm going to start a factory. He meets a fisherman. He's like, you could turn this into an industrial fishing thing. And then what? So you could retire and fish. And the guy's like, I'm already fishing. Life is good. And I live by that. So if I, I mean, I do have to work much more than I probably would if I had interest income living money if I had a hundred million dollars and I lived off the interest income, but I would still want to throw my tax day party.

45:35I think that would be the coolest thing. I'd probably fund a magazine for Terms Eccles, which is the tax day party. And I'd probably call my friends all the time on a pod called Landline or do it just privately. And I would focus on making lots of friends. And that's what I do now. That's what I do now. You're ready fishing. Yeah, I'm already fishing. And if that means that truly my income meter is all about like, all right, how much... What is more money going to buy me right now? Furniture? Yeah, that's about it. Truly, if someone gave me$100 ,000 of spending money, I would get some cool furniture.

46:13Yeah. And that's about it. Yeah. Everything else, I feel good. I have a cool apartment. I got a cool office. I got a cool studio space. Life is good. I don't need much more. Beautifully said. Life is good. honestly maybe the end of the podcast thank you guys for coming in and genuinely god damn it's been it's been it's been a delight it really has i i didn't i didn't know you had it in you guys no i'm kidding yeah i thought this was gonna suck yeah really we definitely asked about all of our other offices yeah no we get into that next time you come back yeah yeah yeah we everywhere no i get you stop doing design you know never never never go against the family you know we stopped I'm doing design work.

46:53Well, listen, guys, I'm actually, I'm proud of you. Oh, my God. He's like, we're literally cutting 99.0. I think you guys, no, I'm excited for your future, genuinely. Thanks. It sounds exciting. And I thrive off of energy and passion, genuinely. And I think, you know what? There's a lot of people in this industry that, you know, they just kind of do their thing. They go about their day. And I don't believe them. Name them who. it's boring I'm bored who are you bored by I'll tell you who I'm bored by I'm not going to tell you who I'm bored by Elizabeth does not want me to talk about who I'm bored by but I know who I'm bored by honestly it's fine I'm not going to say any names I'm not going to say the names of anybody who used to work at Pentagram that's very rude that's very rude I would never do that I do love Michael Beirut And actually, quick side story, Michael Beirut, Sag Meister and Walsh invited me when they were still Sag Meister and Walsh.

47:57Michael Beirut also invited me to Pentagram and Brian Collins invited me to Pentagram. The three firms I reached out to. Flex alert. No, no, no. They were all extremely kind. Extremely kind people. It was the coolest thing. And I knew nothing about design. So shout out to all those people. The secret is all these people that have had great success in this industry are kind. That's true. And passionate people. You were very kind to me every time we've met. We met at Young Guns years ago, actually. Wow. And I talked to you for like two minutes. Amazing. Yeah. And honestly, I saw something in you.

48:29And I knew I knew you. And I never forgot it. And I never forgot it, kid. No, seriously. I'm excited. This is exciting stuff. And I think, yeah, I think the future is bright. Thanks. For the family office. And Liz, any parting words for the people at home? Everyone here. Oh, my God. I forgot there were three cameras. Yeah, they're all watching. um look guys don't sleep on marie hill i'm telling you like yeah i'll tell you like four days i'm kidding no i know i am shout out curry in a hurry yes curry in a hurry is great also there's some place tremendous called uh that movie theater is good too oh the amc wait okay the amc yeah so my roommate is is uh an a-lister she was the day we moved in she has the whole past.

49:13And then, what else is around there? I don't know. I don't really need to talk about it. Murray Hill. There's a Chick-fil-A in Murray Hill. Yeah, there is. I don't go there. I don't really know what else to call out. I mean, this has been really fun. I honestly was afraid we'd get canceled. Oh, well. It has to come out. It's too early. Too early to tell. But no, Kevin does the editing around here and he'll make sure that you guys, help bleep out all those names that you said about all those people in the industry that you guys for a small fee there's only one which I will not name we'll make you guys look good I'll turn off the mic right now I turned it off I know how a soundboard works I know how your Zoom H4 works thank you guys for coming thank you Alex Center Kevin did we do enough podcasting genuinely yeah okay how long were we yet it's fine okay it's fine i want to go home i'm tired he's like don't ask me about my time yeah no i just want to make sure yeah i'm sorry for asking we're not time shaming you yeah no we're not time truly like the reason i asked what your time was was because i didn't know if you were like one of those people who had an incredible time that you wanted to share i'm done i'm actually okay i'm gonna cry no i i just it's it's actually an insecurity of mine.

50:36It's like training starts today. No, no, I'm running. I'm just not running that fast. And like, I just don't understand that. Like, do I have to fucking win the New York City Marathon to impress people? No, of course not. Are you kidding me? No. No. I ran one 5k ever. I was literally throwing up. Yeah, it was actually kind of good. Like, it actually wasn't even bad. No, no, no. But the whole point is that I was literally throwing up for three days later and that's so not normal. No, that rocks. You pushed your body to the extreme. pushed myself yeah that's um that's warrior mentality yeah but no definitely david goggins young david goggins so true so true david goggins in the figma y 'all don't know about it who's gonna carry the fucking law you know who's duplicating these frames fast enough well no way actually yeah that's another thing we should probably tie in it diego is like a wizard with the keyboard shortcuts.

51:30Like, actually, I mean, we should probably do something. Give me your computer, Alex. They think I don't do it anymore. No, no, no, no, no, no. Like, truly, you should do it on this. They think I just look over shoulders now. You're true to this. I'm true to the game. You show them the picture of you at 15 at Collins. Yeah. No, there is actually an incredible photo of me, and I look 15. Yeah, I bet you do. I truly look 15. Paul Jun took that. Big shout out to Paul Jun. What's your best hockey? What do you got? Actually, it's one. The most common one that I use all day is Command Tab to switch between all the apps.

52:07This guy. And if you do Command Tab, don't get into Command Tab. Command Tab is like a drug. You'll be switching back and forth between windows way too fast. It's not good. Also, Command Tilda. If you have multiple Finder windows open, Command Tilda, you know, the one over there at the top left of your keyboard, that filters through the windows of the same app. Okay. Oh, I didn't know that one. Yeah. What else you got? Yeah. Are you a hot corners guy? That's cool. I use a custom hot corner thing called Magnet. And I have those all set up with hot keys for left panel, right panel, full screen. I told you we should talk about those.

52:43Bro, I'd love to come look at your setup. No, genuinely. But the setup is super minimal. It's just Apple Magic Keyboard and trackpad. And no mouse. Wow. No mouse. There's also an app called ShortCat, which is not the Mario Kart player shortcut. But ShortCat is an app where you do like shift option command space or option command space or whatever it is. You can set up different hotkeys and it will give you a keyboard shortcut for anything in the entire menu. Anything that doesn't have a shortcut. So you can like Google something and activate ShortCat and it'll give you a little key pairing that you can press to click on the third result.

53:20it's incredible customizing his shortcuts yes fuck yeah yeah and dvorak keyboard layout honestly pretty impressive stuff i'm not gonna lie uh i'm cracked yeah you're really you're dialed dialed and i do this yeah no you're not new uh i mean but i think also that's what happens when you when you start at such a young age that is true you really are dialed in that is true our design director he worked at a print shop his father had a print shop and so he was on the keys when he was like oh yeah and so he i've never seen anybody faster yep and it's uh you know you gotta start him young yep it's true so yeah for all the kids out there listening yeah you're too late and for all the yeah for all the adults really yeah yeah good luck i mean you gotta get faster yeah yeah at least can tell you it's how working with me over your shoulder well uh no this was yeah i mean like three three years ago um you were like i think literally every single keyboard shortcut is burned into my brain um and i've never forgotten them since and now you're so much faster now and now you're absolutely correct it was all worth it you ever watch that show da bear no is it kind of like that what's the bear the bear oh yes yes yes chef yeah yeah i got that one are you kind of like uh carmy which one's that no but you're not like the guy is that Jeremy far less attractive what he is then to you no I'm far less attractive fair enough it's not nearly as sexy it being on Figma nobody walks past you on Figma like Jesus Christ you talk a lot about Figma but do you know about Ligma come on do it what is these ones oh Oh, that's awesome.

55:17I'll do it. I'm on your website for the first time. No, I'm kidding. No, no, no, no, no. What's y 'all's domain? I'm reading the acknowledgements. And you guys work with some other agencies sometimes? You guys tap in? Once in a while, yeah. Maybe we should talk some biz, you know? It's honestly a lot of stuff that I get brought in on strategy for. we don't do strategy we just do vibes we're more of a vibes kind of guy I get it we don't do strategy I didn't mean that actually I'm sorry we don't get a banter like this we often don't get people that hit it back over the net I love this pod the best fucking design podcast in the world.

56:09Is that? Are you? Yeah, it's like one of two. Are you serious? Yeah, there's two design podcasts. Okay, what else? I kind of want two minutes more material. I'm not done. Okay, let's go. You got two minutes. What are we talking about? You got bits. What are we talking about? What's your dream project? The joke one is, not to be named, but... Well, now you got to say it. Now you got to say it. It used to be Saint Laurent. Okay. Genuinely, it used to be a dream project of mine because I think that Yves Saint Laurent was a very fascinating guy. Okay. He was cracked in his own right. Yeah. And he was very extreme.

56:42At the fashion. He was very extreme and he was pretty cutthroat about what he thought his clothes should look like. And it was amazing. And I think it's sad that Karl Lagerfeld did a lot of filmmaking work for Chanel over the years that has perpetuated the myth of Coco Chanel and conveniently left out the World War II years. But they've done a good job at least of creating some sort of story that Chanel stands for. And so when you see Tweed, you know, oh, Tweed means this. And Saint Laurent has, they're doing very well actually now. But they, I feel like they've missed out on telling the story of Eves, even though he was like completely on drugs most of the time.

57:22It was a very tragic story, but there is something kind of, there's something beautiful about like beautiful tragedy and they could be telling that story. So for a long time, that was my dream project. Okay. Do you guys do work in fashion? Like work? Nope. Only 7th Avenue. Okay. at the moment. Okay. Well, I mean, that's the only legs, but you know, we're trying to work up to the, It's a bit that Kevin, uh, already said. So we're, we're just repeating, we're just repeating bits now, but no, I think that, that that's exciting. I could see that. That makes a lot of sense. And to be honest, like the legs project, like shows that you guys can do that type of work, but unfortunately probably, uh, people can't use their imaginations, which is, I think that, I think the main thing that would be cool is to do a lot more.

58:07Storytelling, even though it's a wildly overused term and most everybody who says storytelling can't fucking do it. Tell me a story. Yeah, you're a storyteller, bro. The writing is always the key. Like if you can develop a really strong opinion and it's not even developing a really strong opinion half the time, it's just being unashamed about that opinion. And so a brand like Saint Laurent to be, to use it as an example would be great if they said, yeah, we're going to do something that feels a little bit, it feels almost brutally really beautiful. And we're going to do that with the clothes and with the storytelling and with the advertising and we're going to do it.

58:42But that's the, that's the sort of project that I'm really excited about. Anything where we can take a perspective. Cool. I mean, let's go. Yeah. I don't, I don't know. We'll see. No, sorry. Kevin, how many minutes have we got now? We're good. We're at an hour and 11 minutes. Oh, yeah. Now we filled, we filled up that recorder, you know? Yeah. Cool. Does Kevin, Kevin what do you actually do I'm chilling dude no really what do you do I should chill bro yeah Kevin I gotta know about Kevin no I know that's the thing that's the big question do a little of that did you go to Cincinnati I don't know man yeah he did he did go to Cincinnati so I think he's a designer you don't have a consigliere over there a family office I do I write I produce oh nice yeah I hang out okay chill do you have you ever done stand up don't lie poorly yeah Okay.

59:38What Brooklyn coffee shop was it? I actually haven't done it. I haven't done it in Brooklyn. You haven't done it in Brooklyn? No. Where did you do it? Frickin' Murray Hill. Really? It all comes back to Murray Hill. I'm just kidding. Did you stand up? I'm too scared. Where are you from? Cincinnati. You're from Cincinnati? I don't know if that would be good. Are you a designer? Doesn't Cincinnati have a good design program? I went and I didn't really like it. okay fair yeah i don't like designing yeah we don't either we don't fuck with that are y 'all still designing uh no no no okay that's the fucking thing y 'all quit that years ago bro ai dude yeah all this stuff yeah ai computers that's awesome those people you saw in here fake yeah yeah yeah uh thank you guys seriously genuinely appreciate you guys coming in and bringing the energy and the enthusiasm.

1:00:35I am actually excited to see what you guys do next. You got a Top the Legs project. That's the big problem with having a big hit. That's true. It's like you're only as good as your last project. You got to come back strong. You got to get us on that list, dude. Please. For Tax Day. Truly, everybody come to Tax Day. We're going to have a larger venue to be announced, but it's going to be a very good party. April 15th in Greenpoint or not in Greenpoint where is that again it's where you are right now oh yeah no then I won't be there okay well sorry dude awkward don't send me your Greenpoint invite awkward well well thank you guys seriously thank you I gotta go home seriously thank you no seriously this was great alright I gotta go home Rob the Juris store and tell them make me a grill

1:01:35Had a whole top diamond in the bottom rose gold We about to start an epidemic with this one Yeah, I know what this is So, so, yeah Got 30 down at the bottom 30 more at the top All invisible set And little ice cube blocks If I could call it a drink, call it a smile on the rocks If I could call out a price, let's say I call out a lot I got like platinum and white clothes, traditional gold I'm changing grills every day, like J-Change clothes I might be grilled out nicely, in my white tee On South Beach, and my wife be VVS studded, you can tell when they cut it You see my grandmama hate it, but my lil' mama love it Cause when I Keeping up your mouth, your grill gleaming I stay low from the chief end I got a grill I call penny candy, you know what that mean It look like nah, later some drops, jelly beans I wouldn't leave it for nothing, only a crazy man would So if you catch me in your city, somewhere out in your hood Just say, smile for me, gang What you looking at?

1:02:39Let me see your grill Let me see my what? Yeah, you grill Yeah, you grill Why did you respond? Tell them, make me a grill Just say, smile for me, gang What you looking at? I'm gonna see your grill You wanna see my what? Yeah, you're green, yeah, yeah, you're green Had a whole top diamond in the bottom rose gold What it do, baby? It's the Iceman Pow Wow I got my mouth looking something like a disco ball I got the diamonds in the ice all handset I might cause a cold front if I take a deep breath My teeth gleaming like I'm chewing on aluminum foil Smiling, showing all my diamonds, sipping on some protein oil I put my money where my mouth is and bought a grill 20 cans, 30 stacks, let them know I'm so for real My motivation is them 30 pointers, BVS, the front of chin My mouthpiece simply symbolize success I got the wristwear and neckwear that's captivating But it's my smile that got these on look as spectating My mouthpiece simply certified A total package open up my mouth and you see more cares than a salad My teeth are mind-blowing, giving everybody chills Call me George Flumin cause I'm selling everybody grill What you looking at?

1:03:49Let me see a grill Let you see my wife Yeah, you grill, yeah, yeah, you grill Grab the Jewish phone, tell her make me a grill She said smile for me, dad What you lookin' at? I'm gonna see you grill You wanna see my what? Yeah, you grill, yeah, yeah, you grill Had a whole top diamond in the bottom rose gold Gip got them yellows, got them purples, got them reds Lights gon' hit it, make you woozy in your heat You can catch me in my too short drop Mop got colors like a fruit This what they do when they loot, ice grill, country grammar Where the hustlers move bricks and the gangsters bang hammers Where I got them, you can spot them on the top and the bottom Got a bill in my mouth like I'm Hillary Rodham I ain't dissing nobody, but let's bring it to the light Give up the purse with my mouth bright white These whole can't focus, cause the eyesight blurring Dipping on some bows, you can see my mouth cheering I got four different sets, it's a fabulous thing One white, one yellow like fabulous chain And the hood is set the same, got my name in the mold Had a whole top diamond in the bottom rose gold Smile for me dad, what you lookin' at?

1:04:58Let me see your credo Let you see my wife Yeah, you credo, yeah, yeah, you credo Grab the Jewish flow until I make me a credo She said, smile for me dad, what you lookin' at? I'm gonna see your credo You wanna see my wife Yeah, you credo, yeah, yeah, you credo Had a whole top diamond in the bottom rose gold Boy, how'd you get your grill that way? And how much did you pay? Every time I see you, the first thing I won't say, hey Smile for me, dad What you looking at? Let me see your grill Let you see my wine Yeah, you grill Yeah, yeah, you grill Grab the juice, go and tell them make me a grill Smile for me, dad What you looking at?

1:05:44I'm gonna see your grill You wanna see my wine? Yeah, you're green, yeah, yeah, you're green And a whole top diamond in the bottom rose gold