On the Brink of the Bass Pro Shop Aquarium

26:34Tonight starts the three-episode reunion special. Oh, wow. So they do an hour every single week just of the reunion. That's how you know how juicy it is. That's crazy. And yeah, and the Knicks going for five in a row. So we got content. Yeah. Yeah. There's no shortage of it. Cat Williams going crazy. But Kevin, we have to start this year off with arguably the biggest story of the break. It was the story that actually was – I almost reached out to you during our time off to get your take on it because I needed to know what you thought about it. And, you know, but I waited until this moment. Kevin The Pop Tart Bowl Had one of the greatest mascot moments Of all time It wasn't just a moment Alex It was a couple days Even They started teasing it out And then They had They had a good person in that suit They had the right person for the job See this is what I wanted to hear From you A mascot, enjoyer, and enthusiast.

27:43Mascot. Yeah. So they were teasing it. Okay. You know, upon hearing that, you know, A, the trophy would have a slot for Pop-Tarts in it. That's pretty sick. Oh, I didn't even know that. I didn't even know that. And then they teased that the mascot would be, you know, eaten after by the winning team. Okay. Sick. And so all eyes were on this bowl. And even so. So you saw this coming. I saw this coming. And then, so even during, like, the game, there was antics. Like, the mascot messing around with the ref. The mascot messing around with the fans. There's a little mischievous Pop-Tart. And, like, I don't know.

28:23It was just a great, wholesome moment for Pop-Tarts. And they did a great job with the mascot. Right person. And then, to top it off, the trophy ceremony, they had the mascot on top of a big toaster. They had a sign that said, I don't know, I forget what the sign says. But they ceremoniously. The sign said, dreams really do come true. And then they ceremoniously lowered the mascot into a toaster. And then out the bottom comes a massive Pop-Tart that these players just went ham on. They're eating big chunks of it. Yeah. Which is great. Like, you know, you don't, you know, the Mayo Bowl's got the mayo bath, whatever it's called.

29:16Yeah, people eating mayo. Yeah. Kind of bananas. There's some good brand experience stuff going on in these bowl games. Sure. And even though these bowl games are kind of trash. Yep. You know, they're not great television because a lot of players are moving or sitting out or whatever it may be. um you know it's good to see good to see a brand mascot win let's yeah let's pump those bad boys up for 2024 i want to see more brand mascots if you listen to the fronties you know that kevin talked uh about how his love for mascots and how he wants to bring mascots back um you you declared piss jugman the mascot of the year 2023 this came in on december 28th kevin so this was a very late entry now to the mascot of the year do you want to retract and give pop tart man no i'm i'm confident in piss jug okay so that's fair i think toe-to-toe piss jugman fucks up that pop uh kevin maybe maybe we need a piss jugman bowl i love this i miss bowl i think you're right though kevin uh the bar has officially been raised for these bowl games because i think for me 10 out of 10 this is no notes this is how you do it sports are entertainment at the end of And you're right, these bowl games, no one really is caring about these games.

30:33So you've got to find a way to mix it up. And if you're going to have the Tostitos Bowl and the Mayo Bowl and the Pop-Tart Bowl, let's have some fun with this shit. Let's get fucking weird. And so this, like you said, we've been tracking this as the Mayo Bowl was, I think, really one of the first ones in more recent years in my memory. They kind of revolutionized it. They did. They started leaning into memes, I guess. We're really just trying to get the internet to pay attention by doing all sorts of mayo-esque activities. And the mayo bowl is great, too, because they incorporate weird mayo shit in the broadcast.

31:07They're eating mayo with peanut butter and mayo sandwiches. Exactly. Just weird stuff like that. Yes. It's not just a logo on the trophy or at the half yard on the field. It's an integration. Yeah. It's clips, dude. It's clips and it's integration knowing that the internet is really the end consumer here. And Pop-Tart said, I see you're Mayable and I raise you a mascot that gets lowered into a toaster and then gets eaten by the winning team. Yeah. That is, they ate the mascot after they won. Crazy. That is A+. Yeah. And I think that will be tough to top next year, but I imagine that there will be other brands.

31:55I think Cheez-Its will try to get in there. I think they did something this year. They tried to jump on the hoopla. I think if my memory serves me correctly, I do believe that Cheez-Its came before the Duke's Mayo Bowl in that fun energy of a bowl game type deal. And the Mail Bowl took it to the next level. And then Pop-Tarts has done their due diligence. It's got a bit of a rock and jock energy. Sort of like, hey, let's not take this all so seriously. Let's put up a 40-foot hoop and see if anyone can score a 25-pointer. So, Kevin, I just had another good idea. should we set up a agency off center, not main center that only comes up with ideas for brands to do stunty like, uh, activations.

32:51Uh, because I, I think Kevin, I think you specifically have a mind for this kind of stuff. Yeah. I think the, uh, I think we're going to see a lot of this coming, which is brands trying to do wild and wacky activations, uh, during legitimate broadcasts to try to get the internet going. Yeah. And this one, ah, Pop-Tart. Yeah, they said they got like$12 million of free marketing or whatever. Yeah, that's how it fucking works. It's like, you do something fun and do something weird and do something crazy, people are going to send it around. I didn't know that the trophy was also a toaster. Was it actually a toaster?

33:30Well, you said you could put a Pop-Tart. I don't know if it had electricity, but it had slots on top. Two slots for two Pop-Tarts. Yeah. I do really like how bizarre, like the dreams really do come true sign about that Pop-Tart coming out of the, like before it went into the toaster and out the slot at the bottom. That's some really dark and really, like whoever approved that, you know, whatever, you know, sort of person at the Pop-Tart kind of company. I don't know. Who owns Pop-Tarts, Kevin? No idea. who owns Pop-Tarts? I do believe it was a holding company. Kellogg's. Okay. It was Kellogg's.

34:12So whoever, or Kelanova, which is now some, this used to be Kellogg's, but like whoever, whatever brand manager, whatever team over there that was like, let's do this. Let's get weird. Bravo to them. Cause that's something that most big giant corporations would be like, no, that's not, let's not do that. Good for them. So good for them for having the courage. And I hope that this inspires a nation to do more. And yeah, the fact that they ate it after the game. And it's like, I was like half off. And like, you just saw the strawberry below. It looks pretty good. It was a fucked up scene. I kind of want a strawberry Pop-Tart right now.

34:52But I won't. You know what you should go for? Get a gastro Pop-Tarts instead. Better for you. Yeah, cleaner. Cleaner, better ingredients, better flavors, better taste. But listen, I will say. Are those up for grabs? Can we reach in? One is open mostly because, say Adams. Oh, yeah, yeah. If you remember historically on the pod, he ate one straight from the wall. Legend. Legendary move. Speaking of legendary moves, Kevin, we already hinted at it, but the Bass Pro Shop guy has also taken the internet by storm. Um, good marketing for, if you, if you didn't see, um, the Bass, uh, pro shop has become this like cathedral of outdoors men, you know, uh, clothing and, uh, supplies and, uh, uh, gear.

35:34And, uh, some, uh, some man, a 42 year old, uh, actually have his name. I didn't know that his name was, uh, sort of out there. George Owens, he decided that he was going to do something crazy when he jumped into the pool that sits in the middle of the Bass Pro Shop and do that completely naked. And, yeah, I mean, I think this is a hilarious and very fun thing to do. The thing that people couldn't help but notice, but the pool seemed very, very cold. Yes. and so cold and because of the angle of the shot that seemed to be quite so far away and also the angle which he was spreading his legs in the tank it did appear as though he would fit in perfectly in Greta Gerwig's Barbie that's all I'm going to say yeah I mean the angles and the water and the camera let's all do it I'm dirty nothing's helping his cause here I don't want to cock shame him No, no, we would never.

36:36I'm not in the business of doing that. No. I do think it takes some balls to even get to the point where you're jumping in that tank naked. And I respect it, honestly. It's sick. Salute this man. Who hasn't been there? Who hasn't been on the brink of driving to the local Bass Pro Shop and just hopping in the tank, taking a little dip? It looks very appealing. The water looks so refreshing. And I think it's all, if you've stepped foot in a Bass Pro Shop, I believe you've probably had that thought. Yeah, yeah. Yeah, no. Don't throw stones if you live in a glass house. Don't cock shame if you live in a glass house.

37:10That's fair. Yeah, I mean, listen, salute that man. Yeah, again, we were saying we've all had a tough year. 2023 is hard. And you want to start 2028 right by just shaking shit up, taking the cannonball into the pool. Yeah, I think this guy needs a Bass Pro Shop deal. Yeah, this is a great point, Kevin. if I'm Bass Pro Shop this guy is now officially our he's our now endorser he is a he is one of us he is a man that we should roll out they should do a Super Bowl commercial if I'm being honest they should whatever it's not too late to get in on the action they should win the Super Bowl by having him as the main Jared-esque sponsor of the show do a little background check on fucking George make sure he's not you know make sure he's make sure he's clean he's clean but But he should be, this should be.

38:02100%. Yeah, this is a good idea, Kevin. Capitalize on this. A couple weeks will go by. People will sort of forget about it. Boom, Super Bowl commercial. Yeah, people like that shit Stanley did with the tragedy of that burnt-out car. What the fuck is going on with Stanley? Now all of a sudden everyone wants a Stanley cup? Yeah, there's like Stanley bags, and people are packing their Stanley bags on the internet. Man, I had no idea that that was the thing. There's Stanley accessories. People are going kind of nuts over Stanley. which I guess is another story. The thing I don't understand, Kevin, is the whole point of those cups, right, is that they're supposed to help the planet.

38:37So you get one cup and you reuse it, right? That's the point of a reusable. You need every colorway. But if you get 100 colorways, you might as well be getting plastic or you might as well be getting other things that you throw out. Because it doesn't make any sense to me. They last forever. Yeah, but you only need one. Maybe you need three, two, if that. You don't need 100. Yeah, I mean, I don't understand. They're selling them on StockX. Like, what is going on? Unless that's fake. I may have been. No, I mean, it could be real. I did see a TikTok. It was very funny. It was like a girl asked her mom for a Stanley, and she got like the old coffee thermos one with the cup attachment on top.

39:13Okay. Which those go pretty hard. Yeah. And a Stanley flask also goes pretty hard. Yeah. So those are cool Stanleys, but the, I don't know. I just don't, I don't really like the, I don't like a straw. No. I don't like a sucky water bottle. Yeah, I'm with you, Kevin. That StockX was a real screen grab because I'm on there right now. $215 for the Stanley X Starbucks Tumblr mug. What the hell? Jesus Christ. Why? A lot of them are going for$90,$180. This is$115. This is, it's a fucking cup. Stanley Gurley's, right? I mean, listen, I guess this is one of the first trends of 2024, so we should embrace the trend.

39:56But yeah, we can't get mad at like a reusable water bottle. But yeah, I don't know. But what happened? Like, how did that become like a status symbol or something? Like, I don't know. Like, why do you need to have variety or like? Because people are all about the like beverages these days. Listen, I respect that. They want to have their own. I get it. But I don't understand where this all came from. It just seemed out of nowhere. It's not because of that video. that video was obviously cool that the car burned down and the stanley didn't but i think the stanley trend precedes that yeah it's not yeah so i don't know what's going on over there i need to do some research but i almost threw my phone at the wall last night i was watching uh some reels which i need to get off i'm thinking about i'm thinking about completely deleting the instagram app which uh okay okay you know that could be a move um maybe just doing a web app but yeah i almost threw my phone through a wall um last night because i saw a reel of a dude mixing up his water of the day and it was like he had a stanley shaped like glass pitcher to which he he dumped in two plastic bottles of water and then to the like he added like he had this whole like lazy Susan full of like zero calorie drink enhancers like Mio's and like little packets.

41:19And I was just like, I hate it here. I need to jump in the Bass Pro Shop pool. I need to jump in the pool. Yeah. Yeah. I mean, listen, Kevin, you could be a legend. You know, that's that Bass Pro Shop guy, you know, forever and ever and ever. Yeah. The bad thing about it is that angle and the video and the film and pretty much every part about it. The good part about it is you didn't really get a great face shot of the guy. Yeah. So that could be anyone. Nobody's looking at his face. That's what I'm saying. You didn't really get a good visual of who he is. That guy could walk into this door right now.

42:00He wouldn't know. You should try to get him on the pod. He was an absolute legend. I would love to get that guy in the fucking pod. Yeah. The funny part about it, too, is not just the obvious part where he's in the pool and just swimming around naked. It's really when he gets out of the pool and they try to not tackle him, but they're trying to get him security. And he's just flopping around on the floor like a fish. And then they start dragging him. It's almost a perfect video. Yeah. It's really like it almost seems like it was set up or potentially. Fast pro shop inside job. I mean, listen, I didn't want to go there.

42:34so quickly in the year, but third eye now officially open, and only because of your teachings do I now see clearly with my third eye. Is this too perfect? I think if it was an inside job, I think it would have happened at the Memphis pyramid. Oh, you're saying it happened at like a sort of random one. It happened in Leeds, Alabama. Okay, you're right, you're right, you're right. I'm not going to rule it out, but I think my ears would be a little perked up, and my third eye would be a little bit more open if it was at the Memphis Pyramid. Okay. No, it's a good point. It's, hey, listen, you know, you want to jump in the aquarium sometimes?

43:11I mean, those aquariums, they look fun to swim in. That guy's not wrong. Everybody wants to do that. Yeah, no, and he just, salute that man. He did. He lived the dream. And for that, listen, early contender for Frontier of the Year. Like, that is a video. That could be brand moment of the year. Yeah. I mean, we're talking about Pop-Tarts, like, great moment for them. Starting off the year strong. Starting off the year really strong. Kevin, Mr. Beast, moving on to other people on the internet doing things. Mr. Beast, our favorite philanthropist and YouTuber. Humanitarian of the year. Humanitarian of the year, Frontier Award winner, has been ordered to stop using the phrase D's nuts on his candy bars because it's too similar to D's nuts, which is a real brand from someone named D.

43:57D-T-E-E apostrophe S nuts is a real company and has been for a very long time. It's a Florida-based peanut company, and they make nuts. So it's a funny joke to you, Mr. Beast, but to someone else, it's a very legitimate company and a very legitimate operation. So stop it. Should have gotten in contact with Ryan Kelly. Check that trademark. Yes, exactly. Dee's nuts is, yeah, no, listen, it's a real sort of homegrown operation. And Mr. Beast, yeah, you thought that was a funny little joke for your chocolate bar company. But Jimmy, the law, you ran into the law. Yeah. He's got so much money, though.

44:42Yeah, it doesn't matter. He should just, like, if I was Dee, I'd be like, hey, give me a percent or just, you know, give me a couple of milli. and I'll just uh good call there I'll just let you you can do it yeah like I don't actually care but I'm just I'm yeah like this isn't hurting their brand in any way shape or form like so I think you're right how about just let us skim me off a little bit of off the top you want to keep it go for it um have you ever tasted these I haven't ever tried feastables uh I think on the what about these uh I've never tried uh these nuts uh or would you like to try these Kevin it's funny how funny you still think I love this joke I will never ever ever as long as you live as long as I live this joke will always be funny to me I mean it is funny to read the phrase the name is confusingly similar and phonetically equivalent to Deez Nuts like that's that is somewhat funny in the fact that this is a real like lawsuit and there is like real trademark infringement and lawyers who have to literally get into some sort of like real serious moment where probably people are wearing ties and in a room with a lot of marble, and they have to talk about Deez Nuts.

45:53Yeah, they got a litigator. Yeah, they got real lawyers getting paid real money, probably a lot of money. So you want to try Deez? On all this, just to talk about Deez Nuts, which is, that's actually the funny, that's the humor in all of this. Calling up, I think we talked about this when it first came out, like Mr. Beast first rolled this out, and we said that this was deeply uncool and just not very funny of him to do this. I don't know. I don't think I said that. I definitely did. I think this is for the best, that if he does have to change it. You're right, though. He shouldn't change it. He should just – Those?

46:24He should know. He should spark a collab with Deez Nuts. Yeah. And he should do like Deez Nuts X Deez Nuts. And he should have some sort of like promo. He should turn this into some thing where he gets trapped in a room full of nuts for 10 days or whatever. And then that's how you just turn – I cured 1 ,000 people with their nut allergy. Exactly. There's so many people with nut allergies. I'm one of them. So Mr. Beast, come help me out. Are you allergic to D's though? I'm not allergic to D's nuts, actually. Because they're peanuts and I'm only allergic to walnuts and cashews. I did watch a Mr.

46:59Beast video over the break. I think YouTube got me because, you know me, I'd be watching them YouTubes. And sometimes when I'm sick of watching streaming movies or TV shows or reality shows, I'll hit up the YouTubes. and I'll be like, give me some bite-sized content. Give me some eight-minute long type stuff. And listen, YouTube doesn't typically let me down. There's a lot of good content out in there. I highly recommend it for those that are not familiar. Let me put you on this platform called YouTube. YouTube.com. Check it out. And I think that, yeah, I've watched a couple of Mr. Beast videos, whether they're for research or for enjoyment, who's to say.

47:41But, yeah, now it's feeding me them. And I imagine that's because they're the most number one watch thing on YouTube. So that also probably plays a part in this. And I watched one where he trapped himself in a room, a padded room, like a psych ward type situation for seven days in a row. Is there an alarm going off in our in our it's funny because I don't hear it in real life, but I hear it in our microphones.

48:04I don't believe that's our. Yeah, that's probably not our building, but it's gonna be really annoying for the listeners. So he trapped himself in a room for seven days. is he only like he had no entertainment whatsoever they just gave him food and uh i'll be honest the video was entertaining slightly okay and uh i will say one thing is that he started going crazy and he started to lose his mind and you know they had uh people on staff to that said like oh man once you're three days in you start your brain starts to just like go crazy he lost track of time he had no idea what day it was and yeah it was it was i guess it's what i liked about it was like it's cool that he doesn't just torture other people for money he also is willing to torture himself for money yeah good for him and that is something we salute you because a lot of those videos you watch him he's like they stick someone in a grocery store for like you know a month or so and he pays them a fuck ton of money but they have to be like without their kids and family and shit and you're like man this is like borderline torture yeah like we're watching a man torture other people for enjoyment and money but i will say at least he's willing to do it to himself yeah that's i mean that's that's a compliment mr b's yeah good for him good for you um kevin what else we got oh uh apple my favorite brand on the planet introduced uh or they announced yesterday that February 2nd is the era of spatial computing with pre-orders beginning February 19th.

49:34That's next week. And yeah, the Apple Vision Pro is here. I had previously predicted that this was going to get delayed. They announced at the end of the year that it was going to come this year, but they didn't really know when. And I was wrong. They're ready to ship. There you go, Alex. Uh-huh. I also said that I will own this on the first day that it comes out. and I'm officially have some cold feet about that. Oh. Mm-hmm. Yeah. Hmm. Yeah. I mean, I also said I wanted the Cybertruck on the first day. Got some cold feet on that, too. So I don't know. It's not because I don't want this. Like, obviously, I want this, but I'm just not sure it's going to be something that – Just write it off, dude.

50:15I just – I'm not sure it's – I'm going to – like, I'd rather write off a new computer or something. Like, I just don't know if I'm going to use this. Like, when am I going to use this? For your spatial computing needs. Yeah, but am I going to walk into the office and be like, cool, time to get to work and put on my headset and start working and typing? I mean, not if you don't buy it. Well, but I'm just questioning the use. If I'm on an airplane, sick. That feels cool. I feel like if I travel a lot, I feel like that would be pretty tight to be sitting in an airplane. I don't know. I'm trying to think of use cases.

50:51The last thing I want is to pay$3499,$3 ,499, and sort of have this thing sit on a table. That's kind of my concern. Well, we could put it on the shelf. We could put it on the shelf. Like, am I going to bring this to meetings? Like, am I going to be sitting in a meeting on Zoom? I think you should. And everyone is like on Zoom, and they're all in my spatial computing situation? Listen, I think it's sick. Now that I'm convincing myself, I think maybe more. First off, I think if you came to a meeting and you were strapped up. Yeah. If you were strapped up on the meeting, I think that'd be pretty swag.

51:27Okay. Especially if the Zoom technology isn't caught up with the Apple Vision Pro technology and your face isn't an emoji or 3D scanned in. So if you were just on there in your VR goggles, locked in, pretty sweet. Yeah. I mean, listen, I could go either way. Power move. I got a quote from Tim Cook. The era of spatial computing has arrived. Quote, Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore. Who knows Tim Cook? He literally yawned. Kevin had a... If you're on YouTube, which you should be, check out YouTube.com slash front center.

52:15This one, we'll see. We're not going on YouTube? Yeah, we could. Maybe. Kevin just actually yawned when I read that quote from Tim Cook. I don't know. I need to re-watch a keynote. And maybe, like, I need to get all the – I need to watch This Is A Real Gun. I need to get, like – You sound so broke right now, bro. Damn, bro. 2023 is a hard year, man. I don't know. I just got$3 ,499 just rolling around, you know, just sitting around to be, you know, know for a device that i might never use sucks to suck yeah i mean i guess sounds like broke boy shit i'm sorry for being so poor kevin um i'm getting these to rock them at the the slopes okay there you go that's definitely safe and definitely a good idea uh yeah i want to be watching uh iron claw while i'm going down a double black yeah i guess while you're going up you can watch it boring ass ski lift yeah yeah you're right with ski life's boring i'm gonna You'll be watching Family Guy on the ski lifts.

53:13Family Guy. Speaking of broke boys, Nike decided to end its relationship with Tiger Woods. They couldn't afford him anymore, I guess. Is that how it happened, or did Tiger Woods end it with Nike? No. It's a good question who ended what. If you're not familiar with Tiger Woods or Nike, Tiger Woods announced on Monday that his long partnership that lasted 27 years was coming to end. Since 96. That's crazy. Yeah, it's the most iconic brand relationship in professional sports history. Pump the brakes on that one, my man. Jordan, definitely more iconic. I mean, these are top five. Yeah, no, I would argue that.

53:54Jordan definitely won. Yeah, 100%. That starts there. But yeah, I mean, LeBron. Tiger has been a Nike athlete since he turned pro in 1996, and since then has worn swooshes at every golf tournament you've ever seen him at. And they've stuck with him through all of the controversy, all of the scandals, all of the instances involving cars. What kind of scandals, Kevin? I don't remember any scandals. What happened? I remember in 08 when his wife, question mark, smashed in his back windshield with a golf club. Oh, yeah, yeah, yeah. Because she caught him cheating. With Waitress, right? I don't know with who.

54:33I think it was a bunch of women, if I recall correctly. Yeah, he came out as a sex addict, which, you know. Yeah, pretty cool. Yeah, tough out there. He needs help. We can't forget that iconic South Park episode. Oof. I watched the South Park episode over the break, actually. The Pandiverse? Cred. They made an episode about Prime. Oh, really? Yeah. Oh, yeah. I got to check that out. Yeah, yeah. Pretty good. Pretty funny. Sick. Yeah, they made fun of Logan Paul a lot. It was good. It was solid. Yeah. South Park doesn't miss, especially when it comes to like. Yeah, they miss sometimes. Okay, sorry.

55:04They miss a lot. But like they, this was good. So, yeah. What else happened, Kevin? He cheated on his wife? Cheated on his wife. Big sex addiction scandal. Sure. Stuck with him through that. And then he had a pretty bad DUI somewhere in there. Drugs, drugs. The iconic Tiger Woods mugshot. Oh, yeah. You know, zanned out. Yeah, it was bad. Looking rough. Yeah. And then he had a massive car accident. Mm-hmm. Oh, yeah. That almost killed him, I believe, in California. Yeah. That was only a couple years ago. I mean, that's not really a scandal or controversy. That's just a thing that happened. And they said since then he hasn't been rocking the Nike footwear.

55:46Yeah. Which, come on, if you're Nike, get him some shit he can wear. What are you doing? Do you remember Mac Daddy Santa? Remember he was dressed up as Santa Claus? You don't remember? No. Okay, so it was like 2016. 16 he was on instagram or twitter or wherever uh social media and he was he had uh no he was not wearing a shirt he had a bleach beard and he had um a santa claus hat um and he called himself mac daddy santa dudes rock and uh that nike stuck with him through that so he's had some tough moments but uh yeah i guess the relationship is uh it's a wrap so um yeah a lot of obviously tiger woods best years are obviously behind him and one of the things that i read was that nike has been winding down nike golf as a category so they're not making like new shoes and they're not making like uh and clubs like they're they've been like they're not a major player in golf i guess you know nike does a lot of amazing things but like they're not gonna try to compete with the taylor maids and the whatever fucking golf i disagree with that on the shoe level because i don't know i'm not a huge like sneaker head but yeah i will say that um in my time cosplaying as a rich golfer in Arizona.

57:18I did see a couple Jordan 5s or whatever the hell Jordan cut they've got in those golf shoe product line. And they were pretty sick. They were hard. If I was a golfer, I'd be rocking some Nike sneaker golf pleats or shoes, whatever they're called. I don't think they're completely discontinuing Nike golf shoes, but I just think they're not investing in the same way that they were in the past, which is why I imagine this is happening. If they're not going to invest a ton of money into Nike golf, Tiger is sort of at the end of his career. They paid him more than$500 million over the course of his career, which is interesting because I think also Nike does do these deals with these athletes where they do lifetime deals.

58:06like lebron has a lifetime deal with nike he will never will start like this will never happen with lebron but nike's always gonna be in basketball though yeah um i don't know if you saw air in the movie with ben affleck and matt damon not yet a good movie about a meeting with uh that's that's all i'm gonna say without giving it away it's a movie about a meeting and a pretty good movie i liked it i thought it was fun um but yeah no they i think they're all like all the articles are all about how Nike and Tiger are breaking up or essentially they're not continuing this relationship. I tried to Google more about Nike's relationship with golf and how that's really behind all this, and I didn't see a lot of articles about that.

58:48But that's obviously not the more fun. That's not as fun of a story, being like, well, Nike's actually not investing that much into golf, and so therefore they're not going to pay what I imagine other brands. Like other brands, I think he's going to TaylorMade. I think I read. So it's like Tiger is still the most famous golfer on the planet. Yeah. And he's still playing golf. And I imagine they're going to give him more money than Nike would. Yeah, probably. So I think that's what it comes down to. Money. Money talks. Money talks. We got some quotes, though, Kevin. Do you want to hear a quote?

59:23Yeah, please. Oh, from Tiger Woods himself. Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. the days since I have been filled with so many amazing moments and memories if I start naming them I could go on forever Phil Knight's passion and vision brought this Nike and Nike golf partnership together and I want to personally thank him along with Nike employees incredible athletes I've had the pleasure of working with along the way classy classy you know when I think of Tiger Woods I think of class yeah 100 % and listen do I care about this?

59:55not really but is it it's a big story It's a big story. Kevin, is there a point in your life that you think you'll pick up golf? You see yourself? I can picture it. 100%. I just love ball is life. I love ball. Yeah, and you love hanging with the homies. Yeah, and I love having a couple beers on a nice sunny day. Being outside. Smoking a stogie. Touching some grass. Yeah. That's why I ask, because if I think about golf and all the things that Kevin likes, the circles, there's a lot of overlap. Love hitting balls. Yeah, how's your game? Pretty bad. Okay. I don't really get out that often because I live in New York City.

1:00:31Yeah. I don't have the space, time, or money to get to the golf course as frequently as I could, you know, if I had those things that I just said. Okay. But we'll see. I mean, I could – I've been dying for a summer hobby. Yeah, because you've got golf – sorry, you've got skiing during the winter. Golf is a pretty good one. Kevin, before we get out of here, a couple quick hitters. Native, the deodorant brand, did a partnership with the Girl Scouts where their flavors for their deodorants taste like cookies. Smell like cookies. You don't eat deodorant? They smell like cookies. Oh, this is way worse than I thought it was.

1:01:16I thought you could eat the deodorant. This is gross. I don't know. Why would you ever want to smell? Like a Tagalong. A Thin Mint. Yeah. Yeah. What the fuck? Yeah. If you smell like a Thin Mint, I'm stealing something from your house. Yeah. And they have the cookies on the deodorant or on the body wash. Is Native like a natty-leaning company? Yeah, I think so. That's crazy because like Girl Scout cookies are the least natty thing. Like it goes against that ethos like in the most extreme way. Those are nasty. Those could survive a nuclear war. Those are shelf stable for about 125 years. The cookies?

1:02:02Yeah, 100%. I mean, the cookies are - They're delicious, but they are pumped with everything. Okay. What's your favorite Girl Scout cookie? The peanut butter. This is Tagalongs? Tagalongs, yeah. I like those. The Samoas are also iconic. Yeah, Samoas are classic. And then, yeah. Yeah, I think this is weird. It's a weird partnership. Also, Girl Scouts making money. I hope this money is going to the right causes because I don't know. It just feels weird. The fact that this is going to be in CVSs and Walmarts and whatever. I don't know. I don't like this. I don't like this at all. Another thing I don't really love, Doritos Cilantro.

1:02:42So this is a new flavor exclusively in Australia. Exclusively like 500 bags? Yeah. And this is making its way around the internet, I guess. It's a vivid green package. Yeah, the pack goes hard. Which kind of looks crazy. It's got a fuck ton of cilantro on it. And yeah, only 500 packs. And I think what they're trying to do is tap into that weird thing that happens when there are some people that think cilantro tastes like soap. Yeah, they got that gene. Shout out to my friend Scott. He has that. and yeah I mean I think they have they're trying to like create some sort of like moment which the fact that we're talking about this obviously shows that it was somewhat of a success but like I mean the packaging looks pretty great and also the Dye Line reported on it shout out to Dye Line the best in the biz I um yeah oh there's also a soap there's a Doritos soap is there actually a soap or is it just a just a piece of marketing who knows but I don't know Alex likes to do this thing right before the show he's like all right these two topics we're not going to talk about them but then he gets to the bottom of the dock and he's like uh you know what the hell listen i'm like uh i read whatever's in the prompter you know and i see the prompter and i get to the end and i'm like yeah we can talk about this for a second even though they're not really good stories and i don't really know much about them and i don't really care um i love doritos i love uh cool ranch i love the purple bag i don't know what those things are called sweet chili sweet chili big fan uh so shout out to doritos big fan sweet um and then oh last before we get out of here shout out to my friends at coca-cola alex ames rebecca smith uh they put out a commercial with chris storerer he's the uh he's the creator of the bear he directed a commercial for coca-cola it's actually uh really good yeah and um what i love about it is it sort of feels like the bear uh except for none of the bear characters are in it it's a family and it's about a story of a new guy who comes for Christmas and he's anxious and I can relate.

1:04:43I was once the new guy at a Christmas with my wife's family. And yeah, it's a relatable spot and it's got a lot of extreme close-ups because you know that's what they like to do in the mirror. Yeah. And it's a good spot. People were talking about it because it's, I think, maybe the first spot or certainly one of the first spots where Coca-Cola family of products are incorporated. so there's like someone drinking a coke someone drinking a sprite someone drinking a smart water someone drinking like an honest kids product so they have like the coca-cola family of products not just one spot and nothing stronger than family nothing stronger than family kevin thank you uh i hope they run this during the super bowl or during the playoffs one thing about playoffs and golden globes or award season commercials like commercials are coming I've seen there were so many pharmaceutical ads during the Golden Globes that's what's they have so many pharma ads Pfizer and then like just a million other things I can't pronounce or don't know what they are but like laughter is the best medicine laughter is the best medicine and if you don't like laughter then Sky Rizzy yeah or whatever the fuck else they're selling that's the show today welcome back Kevin 2024 in the house yeah it's gonna be a great year this is a great start to the year we got a lot of resolutions to work on and we got a lot of them involved being the best podcasters we can be salute sweet thanks

1:06:41Guess who just got there today That wild-eyed voice that had been away Haven't changed, hadn't much to say But man, I still think them cats are crazy They were asking if you were around How you was, where you could be found Told them you were living downtown

1:07:10I said, the boys are back in town.

1:07:31We'll be right back.