Oreo Reese's vs Reese’s Oreo

0:00Every weekend, there's a new food festival for some guy from TikTok. It's crazy over there. It's just so many people. TikTok chefs need to be stopped, except for Salt Hank. Yeah, yeah. I need a sandwich. Who's that guy that wears the Yes Chef hat? That guy. Jesus Christ. The guy who says bitch? Is that? I don't know. I don't know. Yeah, there's too many fucking chefs. And the thing that's crazy that I'm actually impressed by is they have lines. They have fucking lines. People love TikTok. People love TikTok, but why? The Dave Portnoy Pizza Festival? People paying like$300. He has a pizza festival?

0:33Yeah, dude. Here? Yeah, in New York. It wasn't in Brooklyn, but I saw there's people paying like$350, and you get pizza. Yeah, and also not in the ideal format. It's like those pizzas aren't even going to be that good. Oh, do you know what they do? They slice the pizza slices into not even a full slice. It's like a third of a pizza slice. Well, I'm into that. You can eat more slices. You can try more pizza. Well, that's the idea of it, but it's insane. The ticket prices, dude. It's the arowanification of New York City. VIP tickets are$650 to a pizza festival. What are you doing? What are you doing?

1:17That's crazy. You can literally sit at home on Uber Eats and order a pie from five of the best pizza places in the area. Here's the thing about doing that. Delivery always is worse. You think waiting – you think the pizza place is going to some random festival yard or making their best pizza? Maybe. What do you mean? They have to bring their ovens? How the fuck do they – I don't know. I don't know about the oven situation. But I would probably take a pizza festival over delivery. Over delivery? Yeah. I'm staunchly against delivery. I hear where you're coming from. I do struggle with that. My pizza place – It steams itself in the box.

1:57It's going to be floppy. yeah i guess the pizza place that i do uh order from here for nino shot them out uh they do they they have something called the no cut project are you familiar with us no uh they're trying to start a movement and the movement is they cook it halfway they don't cut it wow and then you finish it off finish it off and cut it in your house which so what now now i'm doing all the work exactly now you're putting me to fucking work yeah i ordered the pizza you know now i have to make it and cut it what are you gonna they should send a little at least a pizza slice it's a great i applaud their innovation in that field but i don't i don't know if i'm aligned on that have you ever been to um san antonio pizza pop-up it's literally right it's like a block away from you oh i have it yeah it's it's fine it's good it's a good neapolitan well everyone i feel like two years ago it was like the best pizza you get everyone allegedly what i like about the for Nina no cut project is that it's like the no cut project it feels like you're joining some sort of uh you know sort of a movement and they have it on the box so like wow they're using the boxes that's powerful messaging yeah i just don't i don't think you're gonna get a good cook on that it's honestly maybe the worst of both worlds i get it but like even what is this papa murphy's yeah the the original the sorry the regular price ticket for general admission to the dave portney one bite pizza festival is$180, which again, right.

3:22I'm, I'm, you had it at three 50 and now it's one 80. So now I'm like, kind of, it feels like a deal to me. There's two tickets, one 80 and six 50. I saw the people, the, the thing that I was really driving me up a wall was the six 50 people getting VIP tickets to Dave Portnoy one bite pizza festival. Huh? I wonder like, what is that person? I would like to meet one of those people, I guess. Yeah. I think they're the same. to study them they're the same person that uh sort of what do you get with what do you get with the vip experience yes chef let's before we shit on the vip experience we got to know what it is right i'm on the website what do you get i mean they have decent like pizza places i'll i'll give them that they got frank pepe they got i'm sure they do like i mean that's dude eating a lot of pizza like yeah i want to know what the vip thing is what do you get for the vip i guess i can't find because it already happened.

4:14But good for them. Good for him. Whatever. Yeah, if you got a VIP pass, hit us up. I'd love to learn what was so VIP.

4:29Three, two, one. Kevin. What's up? That was a nice warm up. Thanks. I see that you're wearing your Cincinnati Reds shirt just to taunt me. Absolutely. Someone actually came up to me and they asked if the sort of Mets-Reds rivalry was tearing the podcast apart. Not really. I said not really. But now that we are – we're tied, right? Yeah, we're tied, but we're not actually tied because we got the tiebreaker. You got the tiebreaker. Because we beat that ass this season. God, the Mets are doing the most Mets thing possible, which is they've been in playoff contention for months and months and months, and then they just wait to the last week to throw it all away.

5:06Another season down to drain. yeah you guys are the tiebreaker watch that tiebreaker we'll see i mean how many games do have six six six or seven oh my god probably six because nobody played yesterday or pretty much nobody played yesterday yeah we both played today i mean i guess i guess i i don't know i i i want us we'll see part of me wants us to win and get in but then i just know we're gonna be knocked out next week so it's like kind of a a lose-lose situation for the nuts they're playing They're playing so bad. But, hey, I'd be happy if the Reds got in for you, Kevin. Wow. For you. Because, listen, I root for the Bengals for you.

5:45I will root for the Reds for you. Wow. Thank you. This is a true, true friendship. It's unfortunate that the Mets and the Reds are coming down to it like this. I don't take pleasure in the fact that I would say that they're my second team. Yeah. They're my home away from home team. Yeah. And you need baseball because football is dead. Because Joe Burrow is dead. Yeah. I don't like football anymore. Yeah, football is dumb. I agree with you. I feel like we haven't done a solo app in a while, but I don't know if that's true. That is true. Since the Cracker Barrel. How long has it been? Ooh, Cracker Barrel.

6:16Maybe two, three weeks. Did you hear they went back on it? I did, yeah. Wow, yeah. Didn't see that coming. You know, you do know it's funny. We recorded the episode and then - Oh, they went back on it immediately. Like right after. Yeah, I don't know if - That wasn't funny at all, Kevin. We might have to reconsider our scheduling. Oh, okay. Because I feel like, I don't know. It just seems like all the news breaks on Tuesday afternoon. Yeah. And I think I should give a public apology to Armin for brand new. Cause I, I think I don't recall exactly what I said, but I cleaned it up. I don't think you cleaned it up, but I was, I was, I was maybe criticizing them for not.

6:50Did he say something? No, absolutely not. I'm just, you know, I'm just being, uh, I'm being honest, which is, I think on the podcast, I was like, where's the brand new piece? Well, I was standing up for him and you stood up for him and I was kind of like, you got to be on the beat. But he was right. He waited and then he saw the whole thing play out and then chimed in. Well, I think that's his method. He doesn't need to be first. He needs to be the most thorough. And to be honest. And thoughtful. It works. It played right into his hands. It played right into his hands and I was wrong. And his piece on the Cracker Barrel saga was my favorite of all the pieces on out there.

7:26People still putting out takes and videos and things on LinkedIn. But Armand's was the right one. Yeah. Yeah. shout out to armin yeah shout out to him and yeah i think it's great work i think it's i think it's smart and makes a lot of sense especially in today's world where like things everyone's reacting so quick to be the one that's like hey i'm gonna let this play out for a minute and then i'm yeah no i i think it's i think it's great and also you know he's doing bigger and better things yeah exactly and and to be honest people were freaking out last month and then and now what yeah now what now no no one gives a shit you own a cracker barrel no no i did like that they made a video i don't know if you saw this on instagram it was them like taking down the new branding from the store that's like jesus christ like alan peters had a good take about like um because i think he was talking about that new austin city rebrand did you see that oh yeah i did see that i got from a dj pentagram austin pentagram um but he was talking about how like in this climate you know a lot of the rebrands are being rejected by the public now.

8:27And it's not like the best space for people in our industry to be in. It's bad. But, you know, I guess we just got to be better. No, it's not we have to be better. It's that you might not need to react so quickly. People on the internet and then also brands on the other side. I know, but like people... Everyone's going to have an opinion. I thought that Austin rebrand was fine. It wasn't bad. It wasn't great. People are bored. They're just on the internet. that they don't have anything else to do. And this is all very good for Alan Peters Incorporated. I don't want to give us any credit for his blow-up.

9:02We do not. I feel like ever since he came on our podcast. Ever since he came on front and center, he got that boost. Now he's got a million followers. Totally unrelated, though. Honestly. Shout out to him. Let's get him back on. We should get Alan Peters back on. I've known Alan for 10-plus years. and to be honest his his success yeah his popularity online it's fire i'm so happy for him it could not have happened to a better person yeah genuinely and i i think obviously with that fame and sort of following comes a lot of criticism i think he is seemingly well suited for it i think it's it's actually quite interesting to see how much he's become part of the sort of zeitgeist in culture of design online.

9:48Another thoughtful guy. Here's the thing. He's so thoughtful, but also so talented and smart. Yeah, he's so good. And I think for me, I see a lot of people on TikTok that are making content about design that are not real practitioners of design. Now Peter has the resume, the experience. Oh, yeah. You know what I mean? So it's like, let him fix a million fucking levels. Yeah, he's a titan of industry. Exactly. And he has all the right to do that. And I understand why people are like, why do we got to fix everything? Blah, blah, blah, blah. It's like, yes, I get it. But he's just making content.

10:19He's having fun with it. And I'm happy for him. Yeah. Let the guy make some content. Let the guy cook. Let Alan cook. Speaking of cooking, we have a new brand out. It's called Sperm Club. It's called Swim Club. It's a sperm health brand. And check it out. Yeah. It's very cool. Yeah. Get your sperm count up, Kevin. Yeah. Make your sperm count. Make your sperm count. Yeah. No, we did that branding project earlier this year. Is that this year? It was fun. It was a dream come true. I get to write about sperm and such. Yeah, yeah. So many jokes. So many jokes were made. You should see the deep cut.

10:52This is why we need a paywall, Alex. Wow. You should go and read. We should do one episode of you doing a brain dump of all your sperm count and sperm jokes. I got like 50 pages that didn't get used. Yeah, yeah. Sperm health is a hot topic. And shout out to Andrea because she is on the front lines, obviously Snackshot. She is sort of the queen of industry, speaking of industry. And she was the one that broke it to me that our brand launched. Yeah. So she's ahead of me. Yeah. She's really on the bleeding edge of this CPG type shit. Yeah. And it's not even – it's CPG. It's really a performance health brand.

11:30It's not a snack or beverage. But she's on it. And she's on the fucking case. And it's cool. Thank you, Andrea. Yeah. Big month for sperm too. Big month for sperm. sperm gummies launched as well yeah sperm worms yeah yeah kind of a fire brand too yeah it's the great sperm race yeah uh the between us and them i guess as far as brands go they already have the sperm race that's true so why don't we why don't we why don't we compete with the regimens yeah yeah i mean sperm health is hot so hot right now that's the thing you know what else is hot soda kevin uh shout out to the good folks at gander uh one of my personal favorite episodes of this podcast if you haven't listened go listen to the gander episode right now stop this episode and just go back and listen to that one because it's so good they launched a brand today with ben stiller yeah it's called stiller it's great i love the uh piece of content that came with it very zoolander oh yeah yeah yeah i mean ben stiller is just he was born to hawk products i think that's the thing that i've learned and uh soda of course is uh you know it's a new emerging trend yeah but The design looks awesome.

12:38The commercials are great. I ordered variety pack. I want to try it. I want to try the Shirley Temple, the root beer. Are we going to try it on the show? Yeah, why not? It's a write-off, Kevin. We can try whatever we want to try. Speaking of, do you want to try? Kevin, put that in. Put it in as a sort of a reimbursement. Yeah, fuck yeah. What do you mean? Kevin, this podcast, we can... We're making so much money with this podcast, Kevin. Oh my gosh. You can write off as many snacks as you want. I'm just going to pretend to try it. I've already tried these. Do you want to do it now or do you want to talk about it in a second?

13:11I don't know. Whatever feels right. Let's do it right now. Kevin is talking about the collaboration between Oreos and Reese's, two titans of industry. That's what this episode is titled. Oh, I guess you want to set it up. I guess there was some stuff that... Oh, okay. Kevin went on a really long bike ride. I did go on a really long bike ride. Do you want to talk about it? No. 106 miles. No big deal. 106. You know, I'm not the only guy in this podcast who likes fitness. Oh. Anyway, you know, we made it to Montauk. Shout out to the Montauk 7-Eleven. That place is fire. The epicenter of that town or whatever the hell it is.

13:48Yep. It is a town. We ended up chilling there for quite a while, like 20 minutes. Yeah. Got water. Emptied our bladders. Wow. Got snacks. All the good stuff. And I saw that they had the Reese's Oreos. and in the cup forms. So on our way back pre-train, I snagged two. Thank you, Kevin. Content. Yeah. Thinking about the content. Content brand, dude. Yeah. Never stops. Never stops. And then I had... Did you get a lobster roll? I did get a lobster roll. Okay, good. I wanted to make sure that you didn't go all the way to Montauk and just go to 7-Eleven because it's a great 7-Eleven. Yeah. It has its own merch.

14:26That's how great this 7-Eleven is. Yeah, the merch is pretty fire. The merch is fire. Now I get why. Yeah. no it is it's worth it it's got to be the one of the best 7-elevens it's by far the best best 7-eleven on the east coast for sure it's the best 7-eleven on planet earth as far as i'm concerned all right uh when i was there a couple weeks ago the merch was also that but i did get two towels okay that's good which i really like actually because they come in the sort of 7-eleven colors yeah and it makes me really appreciate how uh interesting that color palette is of 7-eleven with the green and the yellow and it really works it's really beautiful it's so iconic yeah i mean i think that they're doing a great job with all their like merch extensions 7-eleven you know they worked with uh jimarchez shadow jimarchez oh shout out always always open yeah of course i got the shirt oh yeah 7-eleven great brand and uh yeah bang our line we'd love to do something together yeah but no i picked uh picked these up at 7-eleven i ate some on sunday while i was sitting on the couch recovering uh in shambles both physically and mentally i was gonna say 106 miles how bad did your body hurt the next day honestly it wasn't that bad okay um the bike you were doing on did not look like a bike that was maybe meant to go 106 it's meant to go 106 miles okay people tore on those all the time okay so there you go shows how much i know about biking yeah i've already i've already tried these uh so i'm gonna i'm gonna abstain okay wow i don't want to i well you don't want to ruin your appetite well i just don't want it i just don't want a bunch of sugar to be the first thing i eat yeah i was gonna say i've only had coffee and water but you Coffee and water.

15:57But no, and then I went to Target last night and got both varieties. For the people that listen to the podcast, we talked about this a couple of months ago, I guess a couple of weeks ago, whenever it came out. The big collaboration between Reese's and Oreos. The home and away game of snacks where they have two collaborations. One that is more Reese's than Oreo and one that's more Oreo than Reese's. And we have them both finally to try. I am going to have this. uh the time is 11 17 a.m so breakfast is now served and uh yeah on first look it's it's it looks like an oreo that has white chocolate on top oh yeah then on the inside it's about it's it's it's reese's filling but then has like little crunches kind of reminds me of like you know that sort of uh hershey's cookies and cream bar that's exactly what it is okay that's what i'm expecting let me try it's so good it's so good but it's so sweet yeah i mean i think this is a job well done i don't taste a ton of oreo i know it's got the little crunch inside of it well i don't go back in for some more the i i found that the uh the crunch was maybe not consistent you know how could it be it's probably a hard thing to produce we also should talk about how good the packaging is yeah the packaging is the colors go to go together so well granted these this is my favorite color palette the orange and blue but these are also my two favorite snacks reese's and oreos just wait until you uh wait until you open see the interior packaging of the uh oreo reese's

17:31so delicious really good definitely tastes more like a reese's than an oreo i'll be honest oh yeah that's why it's reese's oreo that's why it comes first and then you got the oreo reese's i will be sick from this but this is um worth it for the for the pod and for the people outside the packaging on the oreo um uh sort of forward one is quite nice i think this sort of split band is quite well done my only beef with is the oreo has this like big fake shadow on it yeah it doesn't look proper and it kind of looks off in terms of its like um it's it's realism and then it also just like at first glance kind of looks like what oil would look like if it yeah um sort of like uh seeped through the packaging yeah uh shout out magic spoon i was gonna say magic spoon uh because that's they're famous for that oil uh that's they might have they might i'm sure they've corrected that in the five years oh this inside is really pretty really nice kevin this is what you're referring to that's what i was referring to wow interesting yeah i guess i hadn't really considered that's a really smart insight i think whoever the designer is on this that Oreo and Reese's both have a scalloped circular edge.

18:42Wow. They do have that in common. Wow. When you think about their brand identity assets. This is the type of analysis you can't get anywhere else. And blue and orange, in the overlap, they kind of create this brown. Yeah, both have brown. Both have chocolate. So listen, shout out to Graphic Design. Whoever did this did a nice job. Two iconic brands coming together. I like how the main message on the inside contains peanut wheat soy. This unit is not labeled for retail. I guess it looks so beautiful that someone would potentially just put this on their shelves. That's ruining the aesthetic here.

19:18We can't put that on the back. Hey, I don't make the rules here. Okay. I'm going to eat this, but we probably should move on. Or actually, okay, we'll hang here for a minute. We have a little discussion. So have you tried these too, Kevin? Oh my God. I had them with milk last night, which is probably the superior way to do it. Yeah, we're talking about sort of uncrustables and peanut butter and jelly before the show, and you were saying that you like a peanut butter and jelly with milk. I am just Oreos and milk or cookies. Not at the bodega. I'm going to get Tate's or Oreos. I'm going to get some milk.

19:49You have to. Okay. So upon first review, it looks like an Oreo. The inside is peanut butter. That's what it is. Well, as I'm are.

20:05that's really good yeah what do you do you have uh do you have any hot takes what would you prefer here hmm i think i think i prefer the reese's oreo combination but i feel like these like i think i like this better but it's novelty like i'm not gonna yeah i'm not gonna get this again like i i think i like the taste of it but i would never like come back and like be like oh yeah let me get that one again i feel like this is this could stay in the rotation 100 and i feel like this is like i it almost tastes like it exists i've had this before that's the kind of thing that's like maybe it's like another butter thing where it's like i've had some nutter butters and then oreos and it just feels like it it feels familiar yeah i completely agree i i loved the novelty of the reese's oreo cup um i thought that you know in my uh in my distraught state on sunday uh those really lifted me up and you know i was i was greatly enjoying them i think we threw them in the fridge for a second got them nice and crisp even better but i generally thought that it was perhaps doing too much it is too much yeah like i i preferred the simplicity and the you know just straightforwardness of the Oreo Reese's.

21:25I think that's what we said when we first reviewed them. We were like, oh, this Reese's is like very complicated and the purity of the Oreo with peanut butter on the inside is more what we would kind of want from these two brands. Yeah. Known for sort of, you know, being iconic titans of industry. Yeah, I agree with you. The Oreo feels more repurchasable or more like if these are sitting in my counter or sitting here in the studio in a couple of days, I might find my way back to them. versus these where this is very novelty. Yeah. I wonder if they'll keep running this because it seems like, I mean, there's just two, again, Titans of Industry.

22:00I don't see a reason why they would not keep running this. Yeah. Both products are very good. Yeah. I think when we say like, you know. The best. Well, no, like even these, even like the Reese's Oreos, it's like. Yeah. You think these will be on shelves in a year? I think they probably could be. I don't know if I would necessarily buy them again, but i'm sure people out there would i mean there are people who like the uh cookies and cream hershey bars which and there's people who likes you know regular reese's cups and you know i feel like if i was 12 years old i'd be eating the fuck out of these yeah the hershey's cookies and cream bar it's like who goes to the bodega and buys that i mean i've had it i've had it of course it's kind of nasty it's really kind of in my adult years i think it's kind of gross yeah yeah i've had it before i've enjoyed it yeah i mean it's it's it's a solid candy i just feel like with so many better options out there speaking of uh my wife went to my wife went to a sort of a conference or whatever with fast company and she came home with three or so tony's chuckoloni's full-size bars and talk about something that you don't want in your house because every night I'm just like breaking off a little piece of that Tony Shaglone.

23:20There's one new flavor that they actually have, and it's all of the ingredients. I'm not aligned with that. I think you should try it. I'll keep it up in mind here. Yeah. I mean, listen, I like the almond, the pretzel, the sea salt individually, but then you put them all in one. It's everything but the kitchen sink situation over there at Tony's, And the people over there at Tony's are doing the Lord's work. They are doing great stuff. One thing we should also talk about is it's Tony's Chocolonely. Did you see that? No. Online, they talked about the Mandala effect or whatever. Where people call it Tony's Chocolonely because that would make sense.

24:03It's a better name. But the actual name on the packaging, look it up right now, is Tony's Chocolonely. Huh. How about that? Which is a terrible name. and I feel like no one should want to feel lonely and it just kind of, it just makes me, yeah. It's always been there. It's one of those things like objects in mirror appear closer than they appear or something like that. You just, I'm just Mr. Choc-a-lonely. I'm so lonely, Mr. Choc-a-lonely. Speaking of songs from the early 2000s, should we talk about apple bottom jeans? Sure. So Nelly, the recording artist from St. Louis, did a collaboration with Bubbly, the sparkling water brand from Pepsi.

24:48And they are doing a collaboration with Apple Bottoms, Apple Flavor. It's also like the Oreos Reese's in that they're doing a cross collaboration where they have an apple flavored water and then Bubbly Jeans. Yeah, I learned something. What did you learn? I learned that the Apple Bottom Jeans is Nelly's brand. I had no idea. Really? I had no clue. What do you think? He was just singing about just like apple bottoms in jeans? Well, the famous song is the Flo Rida. You know, Flo. Yeah. Shorty had them apple bottom jeans, boots with the fur. Okay. That's not a Nelly song. It's Flo Rida. Oh, wow. So you're really schooling me here, Kevin.

25:29Not to say I thought it was Flo Rida's jean company, but I had no idea that it was Nelly's jean company. And I'm kind of shocked that Nelly is in any position for a brand collaboration. Yeah. I would, you know, he caught some heat for being at the inauguration or performing at the inauguration or whatever. I forgot about that. And he's been catching heat for other bad things. I believe. Allegedly. Really? Allegedly. I think there's been some lawsuits. I don't know. You know, I'm not a lawyer. I'm not a legal expert. I don't know how these things panned out. Really? But there were some not good things.

26:05Wow. But all that to say. Nelly. I love Nelly's music. It's the first rap I ever heard. 2001 in my brother's Honda Civic. We were listening to St. Lunatics. Okay. No, sorry. Country Grammar. Yeah. And yeah, I've loved Nelly ever since. My first time ever in New York, I had the Nellyville CD in there. It was cranking that. Holy shit. Oh, so good. Yeah. But I'm a huge, huge fan of Nelly's music. I, as well, also am a big Nelly fan. Country Grammar came out in 2000. That was the song of the summer. Everyone's talking about, what's the song of the summer? No song of the summer will ever be that song of the summer like Country Grammar was in 2000.

26:55That was a fucking bona fide smash. And yeah, I'm not going to take Nelly's side because I had forgotten about all his potential challenging politics. But all I will say is I'm happy to see a denim soda. Yeah. I'm happy to see Joda. Joda has made its way to the market. Again, Joda's back. Joda is fully back. Damn, I didn't even put two and two together. I think that to me was the thing that I was just like – Look, you got Joda behind you. Yeah, we famously talked about Joda in the past when Kate Moss partnered with Diet Coke to create the first ever gene soda. And now this is a fully. Is this Joda or is this Jeltzer?

27:40This is Jeltzer. Jeltzer, yeah, because it's sparkling water. Yeah, you're right. Jarkling water. Yeah, this is Jeltzer. I love to see it. There should be more textures on cans. Minimalism be gone. It's time for more jean products. And if you don't mind separating the art from the artist here real quick and focusing on the design of this collaboration, it's pretty fire. I mean, this key image with the apple bottom jeans. Yeah. It's great. Pretty sick. Yeah, you got the apple pockets. Yeah, apple bubbly even. Yeah, the green really pops. That neon green really pops on the denim, which I really appreciate.

28:24And yeah, Joda. I love anything Jean textured. Yep. Let's keep hammering this. Yes. Please. Shout out to Nelly. He's back. Nelly is back. Yeah, I think they were trying to be cheeky, I think, both with the jeans and also with the denim soda. Hell yeah. So I think maybe they're listeners of the podcast, Kevin. Maybe they know how much we love Joda, how much we love Jean textured things. So shout out to Nelly. please put country grammar at the end of this episode all right sure because it is the best song ever recorded kevin a big news for you uh coming out of new york city this week kith is bringing erwan to new york city in the form of kith ivy a padel brand and club where competition and community collide allegedly it's going to cost 36 000 in annual fees but you get access to the members only club the pedal court the first erwan location outside of los angeles cafe mogador from williamsburg a full service gerger uh georgio armani spa and of course a gym there's no set date but it's uh gonna open up this fall which technically i think it's fall right now yeah i think if we're going by the letter of the law it is fall um yeah what are you are you gonna are you joining um absolutely not what if we can we get like a studio uh yeah a studio membership i think uh i think that would only work for one of us i believe i believe that's how members only clubs work i've been seeing a lot of members only club uh conversation online i'm just gonna say it i hate members only clubs i hate them i just fucking don't want to be a part of any of them there's enough good shit that it's for everybody we don't need to make these exclusive places Yeah, well, where are you going to play a lamer pickleball?

30:14Paddle with walls? Pickleball with walls? I think it's just, Kevin, you got to call it Paddle. That's the way. Paddle? No, it's Paddle. I'm going to call it Paddle. Yeah, yeah. We have a quote from the one and only Ronnie Feig. Oh, he was going off. Firstly, the Kith Ivy Club in New York is our most holistic entry into hospitality, expanding outside of dining into true lifestyle services, sports, and wellness, and product. In parallel and equally important, Kith Ivy is a new brand for us, focused on the aesthetic coalescing around the sport of Padel. I saw it as an intriguing opportunity to help redefine what a relatively newly adopted sport could look like.

30:52These are just some of my least favorite words. Padel, Kith, members only, lifestyle, services. This is disgusting. Gross. Just gross. Just absolutely disgusting all of it this is rich people shit and and and not rich people with taste rich people with bad taste yeah you got bad taste if you play in padeo i really sorry i i i just struggle with all of this i don't know that i i don't know if you're a rich dickhead with bad taste then this is the spot for you but i and here's the thing i will say respect to ronnie feek like what he has built is absolutely incredible i remember when he was just like doing collaborations with like Red Wing and making some shoes for Sperry and stuff like that.