The Cult of Mayssa: with Mayssa Chehata

33:18Yeah, the wings on the side is important. And I was over 300 pounds. and um it is a dark time in my life no and i was gonna and like and honestly we make a joke about it but like this is what i was kind of talking about before is like not to make it so serious but like honestly we like you really do realize i think especially when you're coming out of it how connected to your emotional state the eating was yeah no i i definitely agree with you and i resonate with your story because growing up my father uh was a dentist and had his own practice and retired just a couple years ago. And so in my house, gushers banned.

33:54Yeah. Fruit by the foot banned. Tyranny. Gum not allowed. And so whenever I'd go to my friend's house and they had gushers, I was like forbidden fruit. Yeah, yeah, yeah. It only made them taste that much better because I didn't have them a lot because they would get caught in my teeth and never had a cavity. So it was for me similar, but I don't know. I guess I never really got into it like that. I just never became fully addict. I went more for carbs, pasta, sandwiches, pizza. And also just quickly on Domino's, I had a friend who worked at a fashion tech company in New York. Everyone there was like an elitist New Yorker fashion person.

34:35And they did a pizza test where everyone had to bring in their favorite New York pizza. And these are like new, like the socialites of New York were running this company. Okay. I won't name names, but anyways, like they were like born and bred, like wealthy New Yorkers. And they did this taste test. And my friend, uh, and it was blind tests, contributed Domino's to the test. Guess what won? There were like 20 options. Guess what won? There's no way. Guess what won? See, Domino's is... Guess what won? Domino's did not win. Guess what won? No. And everything was there. They had Ruby Rosa. They had Lucali.

35:08They had like all... They had Joe's. This is not a real thing. That happens. I swear on my life. Because everyone would just be like, that tastes like dominoes. No, but these people had never had dominoes before. Why had they never had dominoes before? Or like they weren't dominoes connoisseurs like us where we would immediately clock the dominoes. And this was also I think around the time where dominoes had just changed the crust to have that – You know how dominoes is one of the best performing stocks of the last like 10 or 15 years? And I contributed to that garlic crust. That garlic seasoning on the crust changed everything for the U.S.

35:42economy. Can I tell you, during COVID, I went through it a little bit, and I just kind of went to my darkest eating behaviors. And to be honest, I'm just coming out of it now. You look great. Thank you. I'm down 44.8 pounds, not that I'm counting. Really? Since when? Since January 13th, 2024. I love that for you. You looked great before. You look great now. Thank you. This is not about me. It is. I went back in the pizza I was ordering pizzas of course like you know Brooklyn better great pizzas but one night I was like let me just go for that sweet sweet juice of tacos and it didn't hit it felt gross I had maybe like one slice I was like oh this is good and then the second one was like ooh and then I ordered a couple different pies and I was like some deep dish stuff or whatever it was just like it just did it it just i was i was grossed out by myself yeah yeah like i i guess it was it felt like a relapse of some sort where i was like this is i'm i'm moved past this and i'm on to the uh you know yeah i'm on a new path i'm on a new i'm on a new path if i'm eating pizza it's gonna be like the fine no and i feel you like and i finest but like i need quality yeah yeah but when i was in like definitely like and i can now look back and be like yeah those days when i would like sit and eat an entire domino's pizza and a whole thing of the wings probably wasn't like feeling great about myself um so now that i'm kind of like coming out of that and like eating cleaner and like taking care of my body and my mind in a new and different way um i agree like it's hard to stomach some of that food and there's probably a little ptsd too i'm like it kind of snaps you back to like that day with like the tv light of like the dark night i don't know i was always like watching the dark night on like a really sad day like full domino's pizza in front of me.

37:31Yeah. I had an and pizza moment too I was doing like the and pizza. Okay. Yeah. We, um. Just because it was 15 minutes to deliver on Eats. Yeah. I've actually never had that. It's the LeBron one, right? Yeah. They have a bunch of like celebrity investors and I thought the pizza was good. It's kind of like a flatbread looking thing. It's a little flat. When was your last Domino's? Yeah. When. I could pull up the app. I definitely like it. Definitely it's been more than six months. All right. That's good. Six months. Six months clean. Yeah. Yeah. speaking of celebrity investors i saw that you uh have a new one in busy phillips which is very exciting yeah yeah we're so excited uh she's amazing girls five eva the best show ever she's so great yeah we that just came like and i'm so happy with how it even like behind the scenes how it all came together because i think we've always had this idea that like there's a lot of ways we could build celebrities into our brand right it's just like candy no but okay sorry alex is like pushing the candy bags away from him but this is the whole point like people no i'm i had two i was just sharing oh okay okay i didn't want to be the guy that was no no i was but people are so um people really have this like training in their mind where it's like i'll watch it happen yeah they'll like eat half the bag they'll be like get it away from me and i'm like no no finish the whole thing like truly it's like even with this because of the sugar like you're not even gonna have that like sugar crash you get after eating candy you're not gonna um like that mental crash like that brain fog that you get after a full bag of candy.

38:58You don't really get that with this. It's fantastic. Yeah. I'm just going to keep eating into microphone. So Busy Phillips, like a perfect ambassador, like brand fit. And she had a great quote in Forbes and I pulled it out here. It said, when they reached out to me through the team and said, we're looking to have someone come on. I was like, I know this candy. I have this candy in my pantry. Yes, I would like more of it for free. which is like, that's perfect. Cause like, that's not bullshitting. Like me and the celebrity, we were the, you know, sort of like, it's been a part of my life forever.

39:33And it was like, I always find that those things are, I'm a co-founder and I sat in the kitchen. Yeah, totally. No, you weren't there. You weren't a part of this thing or like it, you just bought someone's paying you to say it, but that feels very organic. And busy. So real too, where like, I think, and we never went down that route. Cause I've, I've done a lot in the celebrity and startup space. So I have like very strong opinions and many hot takes. We can go and we can go down that road if we want to about like celebrities partnering with startups. So I always knew I didn't want to do like a fake co-founder situation, you know, four years into the business.

40:08But let me add to that, that like busy is so not the type of person that like we could have been like, hey, and now you're going to be our like pretend creative director. Like she would have been like, no, I don't want to like like sell that out when it's not true. she's just such an authentic person, which we love. And, um, yeah, no. And, and speaking of like how it all came about for me, the litmus test for if we should even like explore a celebrity conversation was when we got in touch with someone's team or like people have reached out to us over the years. Um, it's like, all right, we'll send the gift out.

40:40And then I want to know that that person asked their like manager agent, however we got in touch with them, like, can I get more candy? That was the litmus test, not us like chasing them down. I think if you You have to chase a celebrity down. You're already starting off on the wrong foot and you're gonna be chasing them down for the entirety of your partnership. And that's like the last thing you want in your business is a drain of like trying to track down the person that you just gave like a ton of equity and probably some cash, um, to get involved with. So that was something that we were really mindful of when we decided like, okay, this is the year we want to bring in a celebrity, which was, um, we kind of started that, you know, process like about a year ago.

41:17we were really mindful of like we need their first reaction to the candy to be like holy shit send me more and it's got to like you said it's got to fit into their life it has to fit into the brand and like you have to like I don't know like be very thoughtful as who you're kind of aligning your brand with and it's it can go really well as someone that was a part of you know smart water and Jennifer Aniston and like 50 Cent and vitamin water like if you find the right perfect partner that represents your brand and can like bring it to the masses in a big way, like really does help and moves units.

41:51Yeah. But if it's fake and it doesn't feel right, it feels like it's just a cash grab or that person does something crazy and they, you know, sort of get canceled or whatever, you know, there's a lot of, you know, stories and things that we talk about on the show sometimes of like celebrity partnerships and things that just kind of like go wrong or just things that just aren't like, it just feels fake. It just feels like you just paid this person to show up. Yeah. And also like the era of like the 50 cent vitamin water deal, like no one was doing it. It was so like, I remember like seeing those articles that like 50 cent, like owned a portion of vitamin water that he was an investor or something.

42:28And it was like, Oh, like we've never seen that before. People thought he was my boss. Oh yeah. People were like, Oh, you just like work for 50. I was like, I work for vitamin water. And they're like, cool. What's it like working for 50 cent? I was like, it's pretty sick. Tony, Tony Aos around a lot, you know, but boy banks is like my, is he's actually my manager now yeah whereas now you could literally name a celebrity the CEO of the company and they would be like I doubt you've ever even met that you know because now the percent like it's become so overrun and like I hear that I think Jessica Alba has said that a lot she's like people and I think Jessica Alba from what I understand like actually is has been in the office of the honest company for whatever has gone down you know with that business but she has had to speak out and be like because of how overrun like the celebrity partner thing is people literally think I just like slapped my name on the company and she actually has been in the day-to-day running the business and she's like people are always like why aren't you acting and she's like I've been running the honest company yeah you know so um that successfully so you know yeah yeah absolutely she was early yeah no very early and you know so much sexism and you know other stuff probably built into the perception around that but um yeah we just wanted I think it's really important to like be authentic also speaking of like people getting canceled make sure you have like a reputation clause in your contract that's a thing of like if you basically if you go ape shit that like your contract can be terminated um yeah so you have to be careful that's what happened to 50 cent actually um i mean you see it happen all the time after coca-cola bought vitamin water and then 50 said some crazy shit online because that's what 50 cent does and then they were like that may have been okay with a glass so independent beverage company from white queens yeah that doesn't fly for the coca-cola company atlanta georgia um so standards unlocked so these products are amazing my bag is done um what what are we doing what are we doing next so we've done we've done gummy bears or like how many products do you sell now and are you innovating like what what like where do where do you take it from here so we have four skews in market we have the stars they come in regular and sour i've i only brought sour candy today because yeah we appreciate that i love sour um and then so stars come in regular and sour the bears come in regular and sour we have other like flavor combinations and shapes and things coming down the pipeline stay tuned something really exciting um dropping like in september um and then we'll do a plant-based gummy so something actually about our product that is really different from a lot of the other healthy candies out there is that we are a gelatin-based gummy almost all the other health products went plant-based that's why they get stuck in your teeth because it's a starch-based candy that's also why they're not keto friendly speaking to kevin as the keto ambassador in the room because the starch-based gummies typically the starch is contributing to a high carb count and so they'll be low in sugar but they'll still be like 18 20 22 grams of net carbs so you're still going to spike your blood sugar you're going to get kicked out of ketosis so we avoid all of that by using a gelatin base on our gummy that also most importantly gives it that like haribo texture like that true gummy texture that i feel like you just don't get a lot of times when you're eating a healthier like some of these healthier candy snacks with that said we will do a plant based version that's like in the pipeline we've already developed it for that plant-based customer um and then like we want to just go ape shit like we i mean the really fun thing about having elizabeth the celebrity chef who i partnered up with in the beginning to do our r &d is like Like she's always like she's truly like Willy Wonka energy.

46:06Like every time I go see her, she's like she brings me like a little like truly like drug dealer style, like plastic baggie with something that she just like whipped up. And it's like the best tasting, you know, chocolate wafer, like toffee centered something that I've ever tasted. So we have a lot of stuff that we've already developed. I will say building out the supply chain and getting this to work. Like I said, we've gone through multiple rounds of formulation. We've like really spent a lot of time understanding our customer and what they wanted from this product. It has taken us like a lot of behind the scenes work to get this to where it is.

46:42So we just want to really focus and blow this out of the water, the gummies. And also the gummy market is massive. It's like the second largest candy market behind chocolate. And so we want to, there's so much space in this to tap into. And then obviously chocolate is a whole new supply chain, right? meltable um manufacturing is completely different from the gummy so i mean i will say like you'll be seeing a lot of gummies from us yeah for now you still got room like there's plenty of room in the gummy territory totally totally i love peach rings haribo peach rings you know you might have some i think that we may be playing around with some peach but we don't want to do a ring that's like that's another thing for us is like we like we want to do things that are a little out of the box that's why flavor wise we do like pineapple and mango and things that like lychee like things that you haven't, you don't necessarily always see every day.

47:33So we're like, okay, I don't want to do the peach ring. I want to do. Yeah. Something, something different, but we have some, yeah, I mean, that's fucking sick that you're just like, I'm, I'm, I get to run a candy company, right? You know, you're like, I just make stuff up and like, yeah, you could really invent any type of candy you want. And yeah. And it's, it's, that's, that's just sounds like a lot of fun to me. I mean, it's also, yeah, I have to remember that because like, I still definitely have founder depression and anxiety and, you know, hate. I, there was like a two year period where I was like, I literally hate this so much.

48:09Um, if I'm just being fully full transparency. Um, but now I'm back on a wave of just like feeling really excited and feeling like we got through that. Like we had to like rebuild a lot. And that was just like, that was just like digging our feet in and be, and like weathering a storm basically and surviving through it too. Like then you have to still keep your business afloat while you're trying to like pivot. Um, but we do make candy at the end of the day. So I really shouldn't complain too much. How good is the surge of a bonbon Tik TOKs for your business? I imagine that's a good thing, right?

48:46People are talking about candy. People want candy more. People are like really living for candy on TikTok. I'm excited for us to like spend a little more time on TikTok. We haven't really like dug into that in a big way yet. So, but I like all I'm like rising tide lifts all boats across the board. I mean, of course I have some strongly held opinions about like feeding people that amount of sugar and like pushing that out as far as like the state of health. And like now this conversation that we're having around Ozempic and just like the state of our health as a country and as just like a human collective and what the sugar really does to us.

49:21So, but you know, I'm also not a person who's like, don't ever eat sugar again. Like it'll kill you. But, and I love a bonbon from time to time. Yeah. And those bags, if you fill up a bag and you eat half of it in a night, like that's, that's not, that's not great. That's not great. But that's what I do. But it's incredible. Probably the whole, these guys in the studio know that I am, am just a fiend. Like it's, it's like, I, and this is coming from someone that doesn't really love that like kind of like candy as much and it's just like i don't know there's some things out there that that they're they're whipping up that i've never had before you know some things that really um yeah they hit different uh i just remember that we're a design podcast so we probably should talk about your branding because oh yeah your branding is fantastic it was done by the good people over at gander thank you and so just quickly there how did the name behave like where did that come from because it's a great name thank you i appreciate that and uh yeah just uh we should just say it's a great name it's a great brand it's a great you know great design um i remember the first time i was on the website flicking those little gummy bears around to me at the bottom yeah and i just was like this is a cool brand that i want to be a part of instantly oh my god thank you for saying that no that means a lot and obviously all the credit is due to our great partners over at Gander.

50:37So the name, it's so funny. I was like with a friend who's also in the food space years ago, like two years before I even launched the business, I kind of started like, I was like, I have this idea. I feel like no one's doing this in candy. I was working at daily harvest at the time. So I was in the health food world. I was like, I feel like no one's really touched this, like candy better for you. Candy. Like I want to work on it. And, and my, like my friend is someone who's just like jumps right into action so she like pulled up a laptop and was like let's give the project a name and then like we're gonna get like a brainstorm doc going so you can just like start throwing ideas in this doc and we just like threw a couple names around and the name behave came up i want i want to say like it was from her even probably um shout out jessica young actually who i used to work with at daily harvest she was the executive chef there she now runs bubble goods which is like a great marketplace great jessica yeah a great brand discovery platform big shout out to jessica like she just was like girl like just get the dot going and start getting your ideas down on paper and the name behave came up in that and we like literally was just kind of using it as a place holder name but i was like also great it's a great name like one word to the point so went to gander to start our branding exercise and was like we we don't need naming we already have a name it's behave um then when we started the initial kind of brand strategy they did raise the concern which is that we knew that we wanted the direction of the brand to be fun, lighthearted.

51:59We did not want to go in the direction of like diet foods, weight loss foods, like the type of product you would envision on the shelf of like a vitamin and supplement store. We wanted to feel like a product you would find in a candy store. And we were very intentional about that. That was the direction we wanted to go in. And they raised the concern that the name behave maybe put, feels like it falls in that other category of like, now you can behave yourself. And now, And it like, obviously we also wanted to make sure that we were being inclusive from like a, you know, body positivity standpoint and that we were really like welcoming everyone into our brand universe, that this wasn't a product that was for like a bodybuilder, you know, crossfitter who like doesn't eat any sugar and is fully keto for 10 years.

52:40um we love that person but um we also love someone who like does indulge and does eat candy and is on like a different type of um journey with food and we didn't want to come across as this like authoritative brand that was telling people to behave so we went we started actually a um like a naming exploration because i was open to that maybe we should and it's like yo naming a brand is so fucked up oh yeah don't ever make me name a brand ever in my life that's what i'm saying but Alex keeps making me do it. No, I like fire Alex because that is bullshit. But no, it's a really hard thing to do. And like, and I hear, and I heard now even more so because I think the barrier to starting a business became so low and then it all became so digitized during COVID.

53:22Like even all the government processes to start a business became so digital. So like every, every trademark is like, to the extent that it was hard to get a trademark. And when I was starting this in 2018, 2019, 2019, really, apparently now it's like a million times harder. like everything has been trademarked. And so, um, and we were, and we knew going into the naming exercise that we could get the trademark for behave. And we went and we went down this rabbit hole and I was like, I w I went to this like really dark place. I was like, and this is also the thing with being a first time founder that I will say, like, like I used to have such a chip on my shoulder that like, what's the big deal about being a first time founder?

54:00But this is the issue with it is like, everything feels catastrophic. Everything feels like it's the end of your business. And I remember we were struggling to land on a name and struggling to find something that we could go with and get the trademark for and every, and get the, and then you get the domains and get all the things. And it just felt so catastrophic. So just like mental health note, if you're like in your first business, like these things that feel so monumental, like most of them really don't matter that much in the end, you get through them. But, uh, so much credit to Gander because then I told them, I was like, I don't know about you.

54:28I kind of feel like we should stick with behave. They came back with this incredible idea to cross out, strike out behave. and as soon as I saw it I was like immediately fucking yes um that is so on point for us it's so tongue-in-cheek it's so like rebellious like middle yeah middle finger to the man that's like exactly what we wanted our brand to feel like so um it just like came through so perfectly and I'm so happy about just like the word mark we landed on and the name and like we have not had anyone come to us and be like you know interpreting the name the way we didn't want to interpret it and I I think the strike through just like totally hit that home run for us.

55:04Yeah. No, they really nailed it. And it's funny when I think about it now and I picture it without the strike through, I'm like, maybe that would feel maybe preachy or like maybe you're telling people to behave versus what it is now, which again, it's also a design element that kind of has a fun sort of like mysteriousness to it. And so it works in all those ways. But you are kind of behaving when you're having these. It's nice. And that's the point. The point is like we did, and we did want to like, Like we still want that to be part of it. Right. Like we, at the end of the day, our mission as a business is to remove as much sugar from the food system as possible.

55:36So like we still want that to be a part of it is like the point is you can behave without like the idea is that to behave, you have to never eat candy again. You have to never eat any sugar again. Don't ever have the birthday cake. Don't ever have any of this. And our point is like, no, we can like misbehave and be cheeky while like still making a good choice. Have your gummies and eat them too. Have your gummies and eat them too. Exactly. There we go. Before we get you out of here, you know, you have you've taken to TikTok. And I think your TikTok is something that Kevin and I were looking at.

56:06And it's just wonderful because I think you are not just talking about your brand, but you're talking about your life. And a big part of that is a manifestation. So Kevin and I talk about it to people that we don't manifest. We just live, you know. So can you help us? Is there any hope for us? how do we get into manifestation what do we do so i think it's insane for the two of you to sit here and bullshit me and say we don't manifest i am sitting in an office living in our lives absolutely not i refuse to accept this like we are literally sitting in an office alex you told me that like this is an a dream building to like have a studio in like in the design world it's like if you're in green point this is the building to be in you it's a fake story i just made um sorry i didn't mean to like put you on the spot about it but like no i just remember you being like i just always felt like if i had a studio it would be in this building we're sitting in the building in the office with like your incredible kind like wonderful team member kevin who you work with doing this podcast like all of our awards are 23 you know i just think like people there there's this idea that this manifestation is so woo and that was totally me too like i just thought it was this like bullshit thing i love the woo shit yeah it happens into So why do you feel like you don't manifest?

57:22Because I'm like water. Oh, tell me more. It's like, you know, just flow around, you know. But that's manifesting. Okay. All right. Being in the flow, like the whole manifesting is being in the flow. I feel like my manifestations may be a bit more passive. Yeah. I want to get more active. No, but the whole, actually like when you're in the passive, that is when you're manifesting the most is when you're like not forcing anything. You're not like overly attached to things. so that's why I feel like you guys are actually manifesting probably better than a lot of these people who are like I'm manifest and like I've been that person sometimes where I'm like I'm gonna manifest this but that's not manifesting that's like trying to control the situation and manipulate the situation which you can't do because a lot of these things are out of your control if you actually just like show up in the world as the person that you want to be and maybe like maybe try to like shift your energy a little bit into the kind of person you want to become like in a small way, then you start to take those steps to get there.

58:15That's what I need. Yeah. I think that's like, if you're in a place where you're like, okay, I'm really comfortable here, but I want to like shift into this next thing. That's where like some of the tools can come into play of like doing, I mean, I don't know if this will, whatever like connects for you, but like, I love to do a vision board. I love to do a Pinterest board. I mean, you guys are brand guys. Do we plan a like future? Do we have five year goals? Do we like, yeah, vision board. My wife is big into vision boarding. Yeah. I'd rather not. I'm not so formal about it, but like, like I try again, I'm trying to be more in the flow, but like a lot, like what will, sometimes I'll be like sitting around on a Sunday and I'll be like, oh, I just like get the urge to like think about my life.

58:53And so I'll like pull up a Pinterest board and I'll just like add all the images that speak to me. And sometimes it's stuff that I would like never think like, it'll be like, it'll be like some dog that I've like never thought of before, but I'm like, maybe I want this dog now, you know, or like random shit like that. and then I feel like with manifestation it's not like I'm now like okay so what are my steps to like getting this dog it's just like then you just like three years later you like look back at some random Pinterest board you made and you're like wait I like own this dog now like and I like don't even remember how it got in my house but how did this dog get here but you do you guys know what I mean like it's not it's obviously not that it just showed up it's just that like then you almost passively took the steps and like created that created like the opportunity for those things that you put down at some point on paper to enter your reality do i have to go to like some sort of like uh off-site cult retreat situation because i've seen a lot of documentaries on netflix and they typically turn into like mother god and then she's drinking silver and then she goes purple my hot take is that cults have get such a bad rap i think people who judge people in cults are not being honest with themselves about just how susceptible all of us are to joining cults and also we are not being realistic about how fun being in a cult would really be.

1:00:06That's the funny part about being in a cult that the first four episodes always look so sick. You're like, Oh my God, I can like learn about myself and be around all these hot people. And like, we play volleyball and like, you know, we just like go out, we don't have jobs and like, we just like, we're 10 or there's sex and it's just like fun life. Yeah, psychedelics, everything. Yeah, drugs. It just seems like the best. Yeah. And then ultimately something happens where the founder, you know, starts doing things nefariously or people start getting killed. It's always the founder, though. Like if I was the founder, your next branding project is definitely going to be my cult.

1:00:45The cult of Mesa is now the official title of the podcast. Yeah, I mean, I agree with you. NXIVM and like all these cults, they seem pretty fun. The Wild Wild West one? I'm like, I'm there. The red outfits? The fits were crazy. In the next year I'm one, I was like, maybe this ESP is, you know, maybe there's something to this. I was kind of like, I don't know. I might fuck around and get into ESP. I was so into it. And also, like, there's, okay, I don't know if I should admit this, but, like, one of the manifestation things that I really love is this, like, meditation-based workshop. And the woman who, like, built it and, you know, runs it, I, like, I love her.

1:01:24I love her content. She a guru? I went to her I went to a live event she hosted and she showed up in a full like white robe her hair is like she lives now on a farm and like she's really detached I think from just like a lot of like the day-to-day life her hair is like down like past her waist and like she's such a queen I don't think she's a cult leader she like doesn't have that type of ego like she's not like you know sexually harassing or assaulting her followers but she um I definitely walked in the event I was like oh yeah like I'm in a cult yeah I am like I would do anything this woman told me to do yeah and you're like I just need to donate like 10 % of my salary or you know to this to this this amazing organization and it's changing my life and I will evangelize it no no it's a shame yeah those Netflix docs give cults a bad rap is really what we're gonna say HBO cult doc no you didn't yeah it wasn't me it wasn't me no it's true like people just want connections I think is really the thing that I always think when I'm watching this.

1:02:22I'm like, people are so desperate to be a part of something and they want to be a part of communities and they want to find other people. And, you know, those things lead to being taken advantage of, unfortunately, and brainwashing and self-help. Like, everyone wants to work on themselves. Like, people want to be the best versions of themselves. And it's just a shame that, you know, they have to find their, you know, those cults. they seem like they could be fun and like i i guess like yeah like if you remove like the one really creepy guy usually like usually it could have been chill it could it could have been dope yeah a lot of situations though yeah yeah and also and i wonder if the dynamic of just like a lot of people coming like young people with like resources coming together and like being really excited about something i wonder if the dynamic almost like someone will rise into that villain position it's almost not even like, oh, it was this, like, too much power.

1:03:18These people are evil, but it's almost like someone will fill that spot. Like, it's almost like the group dynamic. Human nature. Yeah. It's like, I don't know. I don't want to say that because I don't want to be that pessimistic, but I just, and I almost wonder if the people who also like have communed, they almost want that too. So, because I, you know, I see it actually, now I'm going to sound really crazy, but I, this isn't crazy, but I, but I, when I, I spent some time in LA, part of the year and there's a there's a temple there called the self-realization fellowship i really love like all the things that they stand for if you've ever read um the autobiography of um uh i think it's the autobiography of yogi it's like this um hindu uh monk's book uh his name was yogananda and anyways he's the founder of this self-realization fellowship it's kind of like an a religious spiritual center.

1:04:13Um, but like you'll, I just noticed that I'll meet people who go, I go to the center and I feel like, I feel like it's very agnostic. It's very just like, like they'll give a talk every week and the talk will be very much of like, have gratitude or like be kind to people. Like it's very, and there's, you know, so I love that. And I, but sometimes when I've connected with other people there, or I've gone to some of the, like sometimes they'll do like afterwards like hang out in the garden and i'll like meet people there are people there who are like want to be a religious zealot for this for this program that is actually built around like there's no leader here there's no one here for you to like even like yogananda's whole thing is like he's very like kind of buddhist and spiritual in a sense but i'll see people who are like worshiping him you know what i mean and so It was like the point here wasn't to do this worship.

1:05:03The point was just to vibe. Yeah, we don't need to have a God in every group of people. Yeah, but I think people seek that out. And I get it. I definitely do get it. They just want to have someone to look to. And then that person takes advantage. But the God is inside of us. Yeah, it's all inside of us. It's all inside of us. That's really beautiful. Okay, this took a turn for the kookier. Well, maybe this is the place where we manifest viewers and listeners and patrons. Where can people find you? Guys, I'm manifesting that one of our clips from this just hits. Oh, yeah. Let's see if manifestation is real.

1:05:44You heard it here first. All right. Three, two, one. Your hottest take. Let's go. Oh. On the spot. We don't have to. Thank you. I wasn't ready for that. Where can the kids find you on the internet? So we're EatBehave on Instagram, TikTok, and our website is EatBehave.com. I am at Mesa on Instagram and at Mesa Chahada on TikTok. Great follows on both platforms. Go follow, go eat some candy, and go manifest your future. We're manifesting. Thank you for coming. Thanks, guys. And we'll see you. This was fun. Peace.

1:06:40You feel like summertime You took this heart of mine You'll be my valentine in the summer, in the summer You are my only one, just dancing, having fun Out in the shining sun of the summer, of the summer Do love me, do love me, do I love you But no one else but you I need you Do love me, do love me, do I love you But no one else like you I need you

1:07:58Is it summertime magic? That makes me wanna dance all night long It's your summertime magic Make me feel this way Got me moved up Girl Oh, you're my world Baby Baby Girl My whole world Ooh You feel like summertime Oh, yes, you do You took this heart of mine, you know you did it You'll be my valentine in my summer, in the sun in my summer

1:08:59I love you, I love you, I love you, I love you, I love you I love you, I love you, I love you, I love you But no one else above you Don't smile, don't break, don't break, don't break So summertime All I wanna do is let you Try I love you But no one else Do love me Do love me It's your summertime It's your summertime Magic

1:09:41Thank you.